Creation Africa 2023/2024

South Africa • Lesotho • Malawi EMPOWERING & SCALING CULTURAL ENTREPRENEURSHIP

CREATIVE ENTREPRENEURS FROM SOUTH AFRICA, LESOTHO & MALAWI

ANANTA DESIGN STUDIO

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GIYA

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KWACHA CREATIVE STUDIOS

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- DESIGN - DESIGN - FILM

LSJ CLOTHING & MERCHANDISING 26 - FASHION

MOODSWING

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PINEAPPLE ON PIZZA STUDIOS

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- MUSIC & MEDIA - GAMING

THE

ABOUT THE

THE TOP

EMPOWERING

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foreword project forty entrepreneurs

the final twelve RENAISSANCE DESIGN

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- TEXTILE DESIGN

SOURCECODE MOTION PICTURES 42 - AUDIOVISUAL

SPACESALAD STUDIOS

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TENDALO TRADING

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TERRY MADE DESIGN

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THEBE MAGUGU

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- GAMING

- FASHION

- FASHION

- FASHION

MASTER

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Création Africa 2024

Southern Africa is on the brink of a pivotal moment, where creativity and entrepreneurial spirit are the driving forces behind economic growth and social transformation.

FOREWORD

The Création Africa programme is

The support France has offered

a vital initiative in this movement,

to this programme demonstrates

fostering innovative minds and

our commitment to nurturing

empowering entrepreneurs from

entrepreneurship in Southern Africa.

South Africa, Malawi, and Lesotho.

However, this support goes beyond

As we celebrate the success of the

providing resources; it is about

twelve entrepreneurs who have

forging sustainable partnerships

emerged from this programme,

that promote innovation, resilience,

we recognise their role in shaping

and shared prosperity.

the future of the region’s cultural industries.

The creative economy, with its vast potential, is an engine for

These individuals are more than

inclusive growth. By supporting

business owners, they are visionaries

these entrepreneurs, we are

who embody the potential of Southern investing in the long-term success Africa’s creative economy. Their

of the region. France remains a

enterprises, rooted in rich cultural

steadfast partner in this journey,

heritage, offer both economic value

committed to ensuring that the

and social cohesion. The impact of

cultural industries of Southern

their work extends beyond borders,

Africa continue to flourish and that

showcasing the ability of Southern

their stories and innovations gain

African entrepreneurs to compete

the recognition they deserve on

and thrive in global markets.

the global stage. This is the future we envision - a future shaped by

Through Création Africa, these

creativity, collaboration, and

entrepreneurs have been equipped

sustainable development.

with the necessary tools, networks, and knowledge to elevate their ventures.

His Excellency David Martinon Ambassador of France to South Africa, Lesotho, and Malawi

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Création Africa 2024

Création Africa: Vision and Objectives Création Africa is a pioneering initiative launched by the French Ministry of Europe and Foreign Affairs.

Using international collaboration to foster partnerships between local cultural and creative entrepreneurs and their international counterparts, Création Africa hopes to promote

The Création Africa programme aims to

knowledge-sharing and create

support creative entrepreneurship in

collaborative opportunities with France.

Africa, specifically in South Africa, Lesotho, and Malawi. It focuses on the

Market integration and access

Cultural and Creative Industries (CCIs),

to funding and investment opportunities

including sectors such as fashion,

open doors for entrepreneurs to

design, film, music, and gaming.

international markets, helping entrepreneurs connect with global

This ambitious programme aims to

investors, participate in international

nurture and empower cultural and

forums, and explore new

creative entrepreneurs, and to stimulate

business opportunities.

innovation and sustainable growth within the CCIs. By fostering

Job creation and social empowerment

entrepreneurship and enhancing skills,

are crucial to social and economic

Création Africa seeks to build a dynamic

empowerment. Nurturing creative

ecosystem where creativity can thrive,

enterprises that contribute to cultural

and these industries can fulfil their

preservation and economic resilience is

potential as economic drivers. The

central to the programme’s mission.

programme seeks to champion growth

Additionally, by providing long-term

and sustainability, equipping

support, Création Africa hopes to

entrepreneurs with critical business

build a lasting network of creative

strategy, marketing, and financial

entrepreneurs who can continue to

management skills to enhance their

collaborate, innovate, and grow

sustainability and scalability.

beyond the programme’s parameters.

The Création Africa process, from identifying potential incubators to developing a custom incubation and immersion programme.

1 2 3 4 5 6

THE PROCESS

Call for incubators and incubator selection (September – November 2023)

Call for entrepreneurs and short-list selection (December 2023 – February 2024) 5

Mentorship programme and selection of top 12 (March – April 2024)

Incubation programme and grant allocation (May – September 2024)

Final event, graduation and connection with international investors (September – November 2024)

Immersion programme in France and post-incubation programme (October 2024 – March 2025)

Création Africa 2024

THE TOP

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AD8K STUDIOS Founder: Anelissa Nkanyuza Category: Animation Location: South Africa Africa Games Week Founders: Alexandra Pattison & Nicholas Hall Category: Gaming, Location: South Africa Ananta Design Studio Founder: Viveka & Rucita Vassen Category: Design Location: South Africa Azania Rises Founder: Farayi Chinyanga Category: Animation Location: South Africa Bridge Books Founder: Natasha France Category: Design & Publishing Location: South Africa

BTG Productions Founders: Stephen Nagel & Dean Ravell Category: Film Location: South Africa Chap Studio Founder: Thandazani Nofingxana Category: Fashion Location: South Africa Chargeos Leatherware and Accessories Founder: Terrence Fumba Category: Fashion Location: South Africa EBK Studios Founder: Elu Eboka Category: Music Location: South Africa Frankie Pappas International Founder: Ant Vervoort Category: Architecture, Location: South Africa FUATA MOYO Founder: Fuata Moyo Category: Design & Fashion Location: South Africa GIYA Founders: Giyani Mashimbye & Cassandra Twala Category: Design Location: South Africa

THE TOP FORTY

ITTHYNK Gaming Solutions

Founder: Khumo Moerane Category: Gaming Location: South Africa Koranges Art Founder: Kganya Mogashoa Category: Visual Arts, Location: Malawi Kwacha Creative Studios Founder: Chimwemwe Mkwezalamba Category: Film Location: Malawi Lincoln Green Media Founder: Kudi Maradzika Category: Film Location: South Africa LSJ Clothing and Merchandising Founder: Julian Kubel Category: Fashion Location: South Africa Minenhle Luthuli Narratives Founder: Minenhle Luthuli Category: Film Location: South Africa Mma Kagisho Consulting Founder: Raymond Lichaba Category: Fashion Location: South Africa

Moodswing Founder: Jimmy Muteba Category: Music & Media Location: South Africa Musha Furniture Founder: Shanell Musachi Category: Design Location: South Africa Na Aap Productions Founder: Deidre Jantjies Category: Film Location: South Africa Old Fashioned Youngin Founder: Lwazi Msipha Category: Animation Location: France / South Africa Palamang Animation Founder: Bokang Koatja Category: Animation Location: South Africa Pineapple on Pizza Studios Founder: Kushal Jeethendra Sithlu Category: Gaming Location: South Africa

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Création Africa 2024

Project4 Digital Design Founder: Austin Madinga Category: Design Location: Malawi

Tendalo Trading Founder: Xolile Mabuza Category: Fashion Location: South Africa

Renaissance Design Founder: Glorinah Khutso Mabaso Category: Design Location: South Africa

Terry Made Designs Founder: Terrence Thobani Ngulube Category: Fashion Location: Malawi

Sign Comedy Superstars Founder: Tats Nkonzo Category: Performing Arts Location: South Africa

Thebe Magugu Founder: Thebe Magugu Category: Fashion Location: South Africa

Skitz Films Founder: Lamar Bonhomme Category: Film Location: South Africa

The Shack Theatre Innovation Founder: Mandisi Sindo Category: Visual Arts, Music Location: South Africa

Slimgosa Media Founder: Smilo Gosa Category: Gaming Location: South Africa

Vetkoek Studios Founder: Mamello Raboroko Category: Gaming Location: South Africa

SourceCode Motion Pictures Founder: Katleho Monyako Category: Audiovisual Location: Lesotho

VNTU Founder: Amanda Trom Category: Fashion Location: South Africa

SpaceSalad Studios Founder: Thabo Tsolo Category: Gaming Location: South Africa

ZURI and IMANI Founder: Joy Ezeka Category: Fashion Location: South Africa

A WORD FROM OUR MENTORS

A WORD FROM our mentors

Emilie Gambade (Johannesburg,

Loïc Manglou (Saint-Denis,

South Africa) – Multimedia

Réunion Island) - Président

journalist | Editor Maverick

Blue Ramen Studios,

Life at Daily Maverick:

Co-Founder of Rubika

One key highlight from my

Réunion, Co-Founder

mentorship of Julian Kubel has

of Collectif Bouftang

been witnessing the remarkable

Kushal is part of this new wave

breadth of his creative thinking. Our

of young leaders, proud of their

sessions have evolved into dynamic,

heritage and culture, who are

collaborative exchanges where

dynamically shaping the future

ideas flow freely, sparking new

of the video game industry in their

perspectives (often for both of us!)

region. Working as a mentor with Kushal has been a true pleasure

Sandrine Fanchette

and an honour.

(Cape Town, South Africa) – General Manager/Co-owner

Alexia Walker (Johannesburg,

at Roche Bobois

South Africa) – Founder of Walker

The Ananta Design Studio

Art and Independent Art Advisor

worked a lot during this period.

It was a pleasure to mentor such a

I think they realised that they need

multi-talented, young entrepreneur

to diversify their sources of income

in the luxury fashion industry.

with various lines of products

Thebe Magugu has achieved

but also to work on their strengths.

recognition and success among the international fashion establishment with a truly African brand.

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Création Africa 2024

Empowering creative industry entrepreneurs: Highlights from Création Africa Days

This two-day event brought together twelve finalists from South Africa, Lesotho, and Malawi, marking the end of an intensive mentorship and The Création Africa Days event,

incubation programme. The finalists,

hosted by the French Embassy of

who received grants ranging from

South Africa and the French Institute

€30,000 to €50,000, showcased the

of South Africa in partnership with

significant strides made in scaling

UVU Africa, took place on

their creative ventures. Their work,

17 September at the French

spanning industries such as

Residence in Pretoria and

fashion, design, gaming,

18 September at Keyes

audiovisual production, and

Art Mile in Johannesburg.

music, was the event’s highlight.

Day one at the French Residence

journalist Michelle Constant,

in Pretoria saw the entrepreneurs

concluded the event, offering further

pitching their ventures to an audience

opportunities for collaboration

of investors, venture capitalists,

and media engagement.

business leaders, and representatives from banks and business development agencies. A networking session followed, where guests could engage with the finalists at their exhibition stands and foster potential partnerships and collaborations.

The day concluded with a celebratory event, with South African actress, writer, and poet Lebogang Mashile as the master of ceremonies. The keynote

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address, delivered by Lesley Donna Williams, highlighted the challenges within South Africa’s creative industries. The evening culminated with the Ambassador of France to South Africa, Lesotho and Malawi, HE David Martinon and Lara Rosmarin, Head of UVU Accelerate, presenting the twelve finalists with a certificate of completion.

Création Africa Days celebrated the vibrant

On 18 September, the focus

entrepreneurial spirit and

shifted to Johannesburg, where

creative potential of Southern

the entrepreneurs participated

Africa, providing a vital

in networking sessions with

platform for emerging

programme partners and key

innovators to connect with

players in the local cultural and

influential investors, partners,

creative industries. A roundtable

and the media, positioning

discussion and cocktail reception

them for future growth and

at Keyes Art Mile, moderated by

international success.

Création Africa 2024

A tailored programme:

Shaping the future of cultural entrepreneurs The incubation programme for the twelve selected entrepreneurs from Création Africa was designed to support their entrepreneurial journey in the cultural and creative industries (CCI). The programme integrates various components to enhance their business knowledge, financial skills, and sector-specific expertise. It includes the following key elements: The incubation programme

programme was to help participants

sought to enhance participants’

identify opportunities to improve

business and financial knowledge by

sales strategies, allowing them to

providing targeted training and

implement tactics to boost sales and

personalised support

profitability, ensuring sustainable

to improve the entrepreneurs

business growth. Additionally, the

understanding of business

incubation programme aimed to

fundamentals and financial

foster a culture of experimentation

management skills.

and calculated risk-taking, encouraging entrepreneurs

Furthermore, the programme sought

to innovate and find creative

to help entrepreneurs develop their

solutions to business challenges.

market strategy by teaching them to define their target market, position

As part of the Création Africa

their product or service, and establish

programme, eight open

a robust strategy for market entry.

masterclasses were hosted during

One of the main goals of the

the incubation period to boost (CCI)

in the region. These sessions were essential in providing the twelve selected entrepreneurs with targeted knowledge and expertise in key areas of business and the CCI sector. Led by industry experts from South Africa and France, the masterclasses covered sector-specific topics and equipped entrepreneurs with the necessary skills to scale their businesses and navigate the challenges of their respective industries.

These experts included Avril Joffe (UNESCO Chair in Cultural Entrepreneurship and Policy at Wits School of Arts), Juliet Kavishe (Vice President of the International Council of Design), Dr Erica de Greef (Co-Founder of the African Fashion Research Institute (AFRI)), Alexia Walker (Founder of Walker Art and Independent Art Advisor), Nadine Gonzales (Director of Casa 93 & Founder of ModaFusion Association), Thierry Cassuto (Founder & Executive Producer at Both Worlds Pictures), Emilie Gambade (Head of Multimedia & Editor at Maverick Life) and Loïc Manglou (CEO of Blue Ramen & Co-Founder of Rubika Réunion).

Not only were these valuable sessions accessible to the twelve projects, they are also available to the broader region, focusing on entrepreneurs in the CCI sector.

The masterclasses are accessible via a live stream on the IQOQO platform and remain available for viewing.

Gender representation:

Geographic distribution:

• Female-led projects: 4 (33%)

• Malawi: 2 projects (17%)

• Male-led projects: 8 (67%)

• Lesotho: 1 projects (8%) • South Africa: 9 projects (75%)

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Création Africa 2024

Ananta Design Studio

takes Africa’s stories to the world

DESIGN I CAPE TOWN, SOUTH AFRICA

Ananta Design Studio partners with local craftspeople to develop distinctively African products that nable job creation, empower communities, and put local design on the global stage.

community that has inspired them.

This thoughtful approach has helped secure their design house a place amongst the Création Africa laureate businesses that graduated from mentorship to full incubation in the French programme. “We are thrilled to have been selected for Création Africa,” says Viveka.

Inspired by the craftsmanship of Cape

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Town’s local artisans, sisters Viveka and Rucita Vassen founded Ananta Design Studio – a design and décor business that reimagines traditional African handiwork. Their creations blend elegance with authenticity, offering beautifully crafted pieces tailored for modern living with a distinctively African touch.

“We launched our studio two The Vassen sisters collaborate

years ago and are so grateful for

with non-profit organisations and

the growth and opportunities this

craft communities to meet the

incubation programme will bring.

high demand for their beautiful

Being a women-owned business,

pieces, creating partnerships that

it makes our work all the more

show a dedication to the

meaningful to be able to empower

Création Africa has been a remarkable experience for us – learning about the fundamental building blocks of entrepreneurship is useful almost beyond words.

We’re off to a brilliant start, and we’re taking hundreds of Cape Town’s crafters with us on this journey. We are telling Africa’s stories, and the world is listening.”

– Viveka & Rucita Vassen

DESIGN | CAPE TOWN, SOUTH AFRICA

women crafters and create a

“Création Africa has been a

platform for their skills to

phenomenal experience for us,”

shine and their livelihoods to

says Viveka. “Learning about

thrive.” Viveka adds that

the fundamental building

Ananta Design Studio has a

blocks of entrepreneurship

very clear goal: to empower

has given us the skills and

and uplift communities by creating jobs for crafters.

This is evident in the company tagline:

“Creativity to uplift humanity.” The sisters are determined to grow

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demand for their products and become leaders in the emerging international market for African crafts.

“We love that our business allows us the freedom to explore our creativity and bring our ideas to life, while uplifting our local craft communities and making a sustainable social impact,” says Rucita. “Everything we create is filled with colour, pattern, joy, celebration and, most importantly, community!

knowledge to build a sustainable impact business.

We are just getting started and are excited to share Africa’s vibrant colours, craftsmanship, and culture with the world.”

Find out more about Ananta Design Studio at: Website: www.studio-ananta.com Email: viveka@studio-ananta.com LinkedIn: /ananta-design-studio Facebook: @StudioAnanta.SA Instagram: @studioananta_ TikTok: @studioananta_

Création Africa 2024

GIYA: Showcasing a rich African cultural heritage

Johannesburg-based luxury furniture brand GIYA blends African heritage with modern design, creating sustainable, timeless pieces that celebrate creativity, culture, and craftsmanship.

DESIGN | JOHANNESBURG, SOUTH AFRICA

“The creative and cultural sectors of our economy matter because they invest in the very essence of what makes us human: our ability to create, dream, and tell unique stories. A set of distinctive qualities that creative and cultural businesses channel to build a heritage and foster growth.”

“African design has an exciting story to tell the world, and furniture is a wonderful medium to sustainably create timeless heirlooms that represent who we are as Africans: our design talent, our stories, and our relationship with nature and the environment. We’re out to close the gap between heritage and modern luxury through exquisitely crafted and culturally rich pieces,” Twala adds.

So say co-founders Giyani Mashimbye and Cassandra Twala, whose luxury furniture brand, GIYA, is nestled at the intersection between traditional African design and contemporary aesthetics.

This results in timeless products that infuse modern comfort with a rich history.

The immediate goal of these Johannesburg-based entrepreneurs is to establish GIYA as an inspiring and sustainable brand in South Africa. In time, they aspire to take GIYA to international markets to promote African design and craftsmanship globally. “The Création Africa experience has been invaluable in refining our brand strategy to position us to thrive,” says Mashimbye.

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Création Africa 2024

Twala and Mashimbye are passionate

uniquely designed chairs that embody

about working in a field that enables

their commitment to craftsmanship

them to create a space for tangible

and environmental consciousness.

opportunities to enable other craftspeople and entrepreneurs.

This passion is also reflected in their creations, as seen in the furniture pieces that emerge from their design table and studio.

“This is not just furniture – it celebrates creativity, cultural heritage, and sustainability; it creates jobs and a future for many; and it tells Africa’s story.

Sustainability is at the heart of the GIYA ethos, seamlessly integrating

“It’s about a lasting legacy and

their creations with nature and

taking African design to the

guiding their operational practices.

world,” Twala concludes.

GIYA is poised to make a significant impact through strategic partnerships with established manufacturers and

Follow GIYA’s journey online at:

distributors. This summer, the brand will debut its inaugural collection in

Website: www.giya.africa

Johannesburg, showcasing three

Email: rgm@giya.group Instagram: @giya.home

DESIGN | JOHANNESBURG, SOUTH AFRICA

The Création Africa programme has been invaluable for learning, gaining insights into the cultural and creative industries, networking and refining our brand strategy to position us to thrive.”

– Giyani Mashimbye and Cassandra Twala

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Création Africa 2024

Kwacha Creative Studios: Serving the film industry and the community

Malawi-based Kwacha Creative Studios has overcome significant challenges to establish a diverse portfolio of offerings – all in the hopes of decreasing youth employment in the country.

AUDIOVISUAL | BLANTYRE, MALAWI

Chimwemwe Mkwezalamba and Rafik Seleman, the resilient and dynamic duo behind

Inspired by the success of the global film industry, this film production and distribution company ambitiously showcases Malawi’s

Kwacha Creative Studios, unique and diverse stories and have been steadfastly

brands. Kwacha produces feature

tackling youth

films, TV series, documentaries, and

unemployment in Malawi

creative advertising campaigns. The

through the power of

studio further diversifies its offering

filmmaking for over

by providing equipment and crew

four years. hire services for international film productions in Malawi. “We noticed the gap in the market for highproduction-value content coming from Malawi and wanted to fill that gap whilst providing positive impacts for our local communities,” says Seleman. “This is what inspired us to establish our company with a three-pronged approach: produce high-quality content, showcase our culture and local brands on a global scale, and create jobs and trade opportunities.”

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Création Africa 2024

Within the growing African film and

for the studio is for it to achieve

television industry, Kwacha Creative

commercial success while

Studios specialises in production

simultaneously propelling Malawi’s

services, producing content for

economic growth and establishing

streaming channels, nature and

the country’s cultural and creative

wildlife organisations, corporate/

industries as formidable forces to

philanthropic clients, and other

be recognised on the global stage.

production houses.

Reflecting on their journey thus far

Despite these challenges,

Mkwezalamba shares:

with the Création Africa programme, Mkwezalamba and Seleman have remained focused on expanding

“The Création Africa experience

the studio and sharing captivating

has been transformative,

Malawian content with a wider

providing invaluable knowledge,

audience. Their efforts have not gone

encouragement and insights that

unnoticed, with the studio winning

have elevated our business. We’ve

the Best Emerging Director award

gained a deeper understanding of

at the Silicon Valley African Film

the cultural and creative industries,

Festival for their short film,

and have established a network of

The Designer.

like-minded entrepreneurs.”

Filmmaking is Mkwezalamba’s calling. She understands its power as a means of communication and

Follow Kwacha Creative Studios on their journey to develop the Malawian film industry and tackle youth unemployment at:

for igniting positive social and economic change, especially

Website: www.kwachacreativestudio.com

amongst the youth of Malawi.

Email: chimwemwemkwezalamba@gmail.com

She believes that the cultural and

Facebook: /kwachacreative

creative industries are vital to the socio-economics of her country, celebrating diversity and promoting cultural exchange, driving tourism and employment in a way unlike any other sector in the country.

Mkwezalamba and Seleman’s vision

LinkedIn: /kwacha-creative-studios

AUDIOVISUAL | BLANTYRE, MALAWI

The Création Africa experience has been transformative, providing invaluable knowledge, encouragement and insights that have elevated our business. We’ve gained a deeper understanding of the cultural and creative industries and have established a network of like-minded entrepreneurs.”

– Chimwemwe Mkwezalamba and Rafik Seleman

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Création Africa 2024

LSJ Clothing & Merchandising: From rubber to riches Rising fashion brand Butan is running with its recent successes in the streetwear world and hopes to enter the sustainable footwear market.

FASHION | JOHANNESBURG, SOUTH AFRICA

“Instead, I found myself gravitating towards streetwear and street culture as a whole. This passion fuelled my desire to start my own clothing line, incorporating my love for African cultural heritage, which has since become a core part of our business identity.”

Butan crafts high-quality garments that embrace African heritage and embody the stories of 21st-century Africa by blending bold graphics with reimagined traditional patterns.

LSJ Clothing & Merchandising is the product of the pursuit of one’s passions. Co-founder Julian Kubel isn’t just another name in the fashion industry. This South African engineer boldly decided to follow his heart and pursue his love for fashion, launching his clothing label, Butan, in the dynamic world of streetwear.

“I completed my degree in Mechanical Engineering, yet creatively, I felt uninspired by the field,” he says.

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Création Africa 2024

The programme is offering a great overview of the various aspects of running a successful enterprise. The mentors are equipping us with practical tools and hacks that stem from their own experiences. The interactive nature of the workshops offers another layer of peer learning and co-mentorship.”

– Julian Kubel

FASHION | JOHANNESBURG, SOUTH AFRICA

The brand has piqued cultural

Kubel recognises the value of

interest, winning five Hip-Hop

the Création Africa programme in

Awards and collaborating with local

developing his business acumen,

South African football club Kaizer

which will allow Butan to thrive in

Chiefs, Afro-soul duo Inkabi Zezwe,

this competitive and fast-changing

and visual artist Samurai Farai.

fashion landscape.

Butan hopes to expand its reach

“Création Africa is offering a great

deeper into the cultural zeitgeist.

overview of the various aspects of

Kubel and his team have set their

running a successful enterprise,”

sights on expanding their cultural

he says. “The mentors are

influence into sustainable footwear,

equipping us with practical

releasing a collection incorporating

tools and hacks that stem

recycled materials. This includes

from their own experiences.

using locally sourced fabric,

The interactive nature of the

recycled plastic bottles, and rubber

workshops offers another layer

from discarded car tyres to make

of peer learning and co-mentorship

brand-new slides, sandals, and

that further enriches our

sneakers with Afrocentric

experience of the programme.”

contemporary designs, manufactured in South Africa.

Follow Butan on their journey at

Website: butan.co.za Email: julian@butan.co.za Instagram: @butan_official Facebook: Butan Official

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Création Africa 2024

Moodswing:

The future of elevated interpersonal connection Using Artificial Intelligence technologies, Moodswing aims to revolutionise how we connect by intuitively enhancing our conversations with music.

Fuelled by a lifelong passion for music, Jimmy Muteba

of emotion that encourages expression beyond the limits of words. He thrives on his love of blending technology with creativity to enhance people’s communication with friends, family, or even clients.

“Users can

created Moodswing. This

personalise their

novel platform uses AI to

communication

turn ordinary conversations

experience in a number

into dynamic experiences

of ways,” says Muteba.

by curating a soundtrack

“Our platform

dedicated to matching the

allows you to do

tone of the interaction.

some really cool

When words don’t do

things, like

enough, Moodswing

adding a

elevates the discourse.

birthday song to

Muteba recognises music’s

well-wishing voice

role as a powerful language

notes, making

MUSIC AND MEDIA | JOHANNESBURG, SOUTH AFRICA

video calls cosier with the

He believes that platforms

right tune, or setting a

like Moodswing can

background party anthem

empower artists and

to elevate the energy of a

producers by expanding

message you send to friends

their audiences. He aims to

when inviting them out.”

create job opportunities for talented individuals

Muteba’s passion for music passionate about music. is evident in his career, Muteba has been eager to which includes acquire the practical tools collaborating with top and insights that Création South African musicians, Africa offers. He aims to contributing to awardsecure funding that will winning music innovations, accelerate Moodswing’s and even sharing the stage growth and expand his with Grammy Award professional network for winners like Akon and potential collaborations.

Wyclef Jean.

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Création Africa 2024

“Création Africa has been a transformative experience, accelerating our innovative vision.

The programme has provided invaluable insights and support, and has taught us entrepreneurial discipline. It’s like training for the Paris Olympics of entrepreneurship.

We are excited about the future and the endless possibilities that Moodswing can offer to enrich everyday interactions, make life more enjoyable, and make the world a better place,” says Muteba.

Search for Moodswing on any app store or find out more at

Website: www.moodswing.io Email: jimmy@moodswing.io LinkedIn: Moodswing Facebook, X, Instagram & TikTok: @moodswingchat

MUSIC AND MEDIA | JOHANNESBURG, SOUTH AFRICA

Création Africa has been a worthwhile opportunity to grow and be empowered as a leader. Securing funding is a key focus in our company, and the programme will equip us with the knowledge to accelerate our growth and have a bigger impact on the market.”

– Jimmy Muteba

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Création Africa 2024

Pineapple on Pizza Studios: Levelling up in the gaming industry

Kushal Jeethendra Sithlu is determined to make Pineapple on Pizza Studios a prominent player in the indie and mobile gaming industries.

environment in the gaming industry to develop the talents of South Africa’s up-andcoming young creatives.

“We founded Pineapple on Pizza Studios to Johannesburg-based create opportunities Pineapple on Pizza Studios for our young creatives is dedicated to producing who are often driven high-quality, Africanaway from the gaming influenced content for local and international audiences. industry by the lack of opportunities,” Pineapple on Pizza Studios says Sithlu. was born out of Kushal Jeethendra Sithlu and Imraan Arenz’s dream of creating a dynamic

GAMING | JOHANNESBURG, SOUTH AFRICA

“We want to uplift and support

Industry Africa in 2023, and

creatives doing what they love in a

earning the Rising Star Award for

sustainable and profitable fashion

their game Null Factor in 2023 at the

that contributes to the growth and

Wits University Fak’ugesi Festival;

betterment of the local and

Africa’s biggest creative digital

international gaming industries.”

innovation festival, are a testament

As an entrepreneur, Sithlu is not just here to play – he is committed to becoming successful at creating games that are memorable and enjoyable and continuously producing new and innovative content.

to their capabilities and dedication.

Currently, the studio is developing two flagship projects: first, the mobile title Braai Guy, a casual hybrid game centred around a local culinary practice known as ‘braai’ – similar to an American barbeque but with a unique cultural connection to South African

The studio’s notable achievements

community building and

include winning Best Technical

cultural identity.

Game at the Johannesburg Campus Game Jam 2022, exhibiting at gaming conventions such as Comic Con Africa and Playtopia, being named a rising star by Games

35

Création Africa 2024

The entrepreneurial training at Création Africa goes beyond just the creative aspects.

They also recognise the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.”

– Kushal Jeethendra Sithlu

GAMING | JOHANNESBURG, SOUTH AFRICA

Secondly, Moya is a 2D narrative adventure set in a mystical postapocalyptic African setting inspired by various African cultures, designs and storytelling techniques, promising a unique and culturally enriching gaming experience.

The programme also recognises the importance of equipping entrepreneurs with knowledge in managing finances and cultivating leadership skills, which are fundamental to growth.”

Through these projects and other mobile games in the studio’s pipeline, Sithlu and

37

his team hope to establish a stable revenue stream that will allow the business to expand, nurture more young talent, collaborate with other emerging companies, and raise South Africa’s profile in the gaming industry.

Sithlu’s participation in Création Africa is essential to becoming a notable player in local and international gaming scenes. He emphasises the

Follow Pineapple on Pizza Studios on any of the following online spaces:

programme’s value: “The entrepreneurial training at

Website: www.popstudiosza.com

Création Africa goes beyond

Linktree: www.linktr.ee/popstudiosza

just the creative aspects.

Email: gamesbykush@gmail.com LinkedIn: /popstudiosza/ Instagram: @popstudiosza

Création Africa 2024

Renaissance Design: A mouthpiece to the ancient world Designer and entrepreneur Glorinah Mabaso’s Rennaissance Design uses modern design practices to preserve and propagate the cultural heritage of African design in South Africa.

DESIGN | TSHWANE, SOUTH AFRICA

Glorinah Mabaso defines Renaissance Design as a purpose-driven brand born purely from a sense of duty to preserve the heritage and indigenous knowledge of ancient Africa, its kingdoms and civilisations.

“This was my inspiration,” says Mabaso, the Tshwanebased business owner. “Now that I am a confirmed entrepreneur, I am fully and deeply invested in managing the convergence of my two greatest passions: African history and design. I see myself as a mouthpiece to the ancient world: a city girl with a rural heart.”

Renaissance Design is a pan-African, multidisciplinary creative agency specialising in pattern design inspired by the essence of ancient Africa.

39

Création Africa 2024

Mabaso creates bespoke and beautiful pieces for modern living by applying her pattern design skills to various disciplines.

She extends her business services to interior, fashion, product design, and custom design for corporate and hospitality brands.

During Renaissance Design’s first five years in the market, Mabaso has won several prizes and engaged in successful collaborations.

The team has created patterns for South African-born Nando’s restaurants, a capsule collection for clothing and lifestyle brand Trenery, and a custom print for Flame Studios, a music recording studio based at Constitution Hill – a cultural hub in Johannesburg and home to South Africa’s constitution.

Mabaso says she has thoroughly enjoyed her Création Africa experience and is especially excited about scaling up her business and connecting with a global network and community of creatives.

“My Création Africa experience has been enlightening and is opening doors for me and all twelve laureates,” she says.

“It has allowed me to share, absorb and exchange insights and experiences with a dynamic group of experts and entrepreneurs across various cultural and creative sectors.”

Discover more from Renaissance Design at:

Website: renaissancedesign.co.za Email: info@renaissancedesign.co.za Facebook: Renaissance-Design Instagram: @Renaissance_design01

DESIGN | TSHWANE, SOUTH AFRICA

My Création Africa experience has been enlightening.

It has allowed me to share, absorb and exchange insight and experiences with a dynamic group of creative experts and entrepreneurs.

– Glorinah Khutso Mabaso

41

Création Africa 2024

SourceCode Motion Pictures

brings movie magic to Lesotho SourceCode Motion Pictures brings authentic African stories to life across various mediums through their innovative 3D animations and visual effects.

In the heart of Lesotho’s emerging creative scene, young entrepreneur Katleho Monyako is making a bold impression, setting himself apart as a rising talent to watch. Monyako founded SourceCode Motion Pictures, a visual effects company based in Maseru, Lesotho.

He has made it his mission to preserve and promote African culture by leveraging the power of 3D animation and visual effects (VFX) to tell compelling and immersive stories about life on the continent. The company focuses on film production,

AUDIOVISUAL | MASERU, LESOTHO

43

web series, TV shows, and ad campaigns. Monyako’s passion for innovative visual storytelling was sparked at a young age and is driven by his deep fascination with global productions. “I’ve always been fascinated by Hollywood movie magic,” he says.

“It was amazing to see how impossible worlds and actions were brought to life using technology like 3D animation and VFX. I started learning to create my visual effects at 14 and fell in love with the art.”

Monyako founded SourceCode Motion Pictures to address the shortage of high-quality visual effects in Lesotho’s movies and television shows while promoting original African content with rich cultural narratives. However, building the business hasn’t been easy – Monyako has had to overcome obstacles such as limited access to cutting-edge technology, a scarcity of skilled talent, and inadequate infrastructure.

Création Africa 2024

What I’ve found most useful about the Création Africa experience so far is all the valuable information and business insights about the creative industry. I’ve also enjoyed interacting with other founders who are building their businesses and learning from them, as well as seeing the different businesses within the creative industry and how they work together.”

– Katleho Monyako

AUDIOVISUAL MASERU, LESOTHO AUDIOVISUAL | MASERU, LESOTHO

“I believe in the power of the creative and cultural sectors to create jobs, drive innovation and foster a strong sense of cultural identity. Yet it can be quite difficult to navigate the industry successfully and compete at the highest level,” he says.

Through his participation in the Création Africa programme, Monyako aims to scale up his business, gain access to new markets, and improve the company’s sustainability practices.

“What I’ve found most valuable about the Création Africa experience so far is the wealth of information and business insights about the creative industry. I also enjoy learning from other cultural entrepreneurs and seeing how different businesses within the creative industries can work together,” he says about his journey in the programme.

You can find out more about SourceCode Motion Pictures, and follow their journey at:

Email: craignerd96@gmail.com LinkedIn: /sourcecode-motion-pictures Facebook: /scmotionpictures

45

Création Africa 2024

SpaceSalad Studios:

Bringing their ‘A’ game to South Africa’s gaming industry This proudly South African, awardwinning studio strives to use gaming as a vehicle for education, improving the lives of players and their communities.

Thabo Tsolo’s love for gaming wasn’t the only inspiration behind the creation of SpaceSalad Studios.

The game designer and 3D animator has always wanted to harness the energy and time that players invest into making a positive impact.

The result was an independent and award-winning game development studio based in Johannesburg, South Africa.

GAMING | JOHANNESBURG, SOUTH AFRICA

47

SpaceSalad Studios’ core mission is to create fun and

Central to their mission is making

educational games that impact

the gaming industry accessible to young

players’ lives and create value

Black children, inspiring the next

in the community.

generation of game developers. Initially

“We want to impact gamers beyond just entertainment; we would like to offer them games that blend information with entertainment – so players can engage with social topics and have that political awareness,” says Tsolo.

conducting workshops in local neighbourhoods and townships, they introduced children to game development and industry possibilities.

Although workshop frequency has slowed, they maintain community engagement through social media, showcasing their achievements and exemplifying Black excellence in gaming.

Création Africa 2024

Over SpaceSalad Studios’ five years in the industry, Tsolo and his team have developed a portfolio that boasts eight award-winning games and a remarkable collaboration with renowned South African satirist Zapiro. Their journey hasn’t been without challenges. Limited access to funding, resources, and opportunities crucial for growth and innovation in the gaming

“What I’ve found especially useful is the networking opportunities with my peers – fostering a strong sense of community,” says Tsolo of his Création Africa experience thus far.

“Dedicated sessions with mentors have also been invaluable, providing insights and guidance shaping my professional journey.”

industry have driven Space Salad Studios to become resourceful in their path to success.

Follow Space Salad Studios online at:

Website: www.spacesaladstudios.com Email: thabo@spacesaladstudios.com

GAMING | JOHANNESBURG, SOUTH AFRICA

What I’ve found especially useful about my Création Africa experience is the networking opportunities with my peers – meeting other creatives.

It’s been amazing getting to know them and sharing stories.

The mentor sessions have been invaluable, providing guidance that is very helpful in shaping my professional journey.”

– Thabo Tsolo

49

Création Africa 2024

Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability

FASHION | MBOMBELA, SOUTH AFRICA

Xolile Mabuza is the epitome of resilient, creative entrepreneurship.

A resident of Mbombela in South Africa’s Mpumalanaga Province, Mabuza founded Tendalo Trading to repurpose old rubber tubes from car, truck, and tractor tyres into eco-friendly, durable, and stylish bags.

51

Mabuza began her journey in business through a personal connection to her work, finding catharsis in the recycling process by honouring her late grandmother, who was a talented seamstress.

“I love being in this business because recycling and upcycling rubber tubes is healing to me. Washing rubber tubes feels like cleansing my soul, and sewing them together feels like sewing all the broken pieces in me back together,” she says.

Création Africa 2024

Through her work, Mabuza also finds joy in her contribution to a bigger

“Through the

purpose – promoting responsible

Création Africa

consumption and encouraging climate

programme, I

consciousness. She takes great pride

got to learn the

in providing training and creating job

fundamentals

opportunities for the youth,

about running a

particularly young women in her

successful

community. She believes in the power

business. I’m

of cultural and creative industries to

excited about

showcase creativity and explore

the opportunity

culture, all while supporting those

to grow my

around her.

brand visibility, collaborate and

Her journey through

upscale my

entrepreneurship hasn’t been easy.

business,”

Setting up the business, acquiring

she says.

the correct equipment and securing her initial sales were some of the challenges Mabuza faced as a new business owner.

Support Tendalo Trading’s mission of renewable fashion by following them online at:

Facebook: Tendalo Bags Instagram: @Tendalo_Bags

FASHION MBOMBELA, SOUTH AFRICA FASHION | MBOMBELA, SOUTH AFRICA

Through the Création Africa programme, I hope to get the opportunity to grow my brand visibility, collaborate and tap into the international market. I want to learn how to set impactful marketing strategies in place that will help upscale my business.”

– Xolile Mabuza

53

Création Africa 2024

Terry Made Designs:

Redefining luxury and sustainable fashion in Malawi

Blantyre-based designer Terrence Thobani Ngulube is redefining luxury fashion with Terry Made Designs, blending sustainability and style while championing creative entrepreneurship through his innovative clothing brand.

FASHION | BLANTYRE, MALAWI

Ngulube’s motivation for bringing life to new design ideas is his desire to create long-lasting memories through garments and to play a significant role in people’s lives through style.

However, his business is about more than expressing personal style – it hopes to impact society by repurposing second-hand clothes to minimise the material waste affecting our environment.

Ngulube believes there have been numerous rewards for his efforts.

The brand has been showcased at significant local fashion events, such as the Zomba City Festival, and featured in various publications.

Nugulube says, “Seeing people’s faces light up when they come for their final fitting makes all the

Hailing from Blantyre, Malawi, Terrence Thobani Ngulube is passionate about redefining luxury fashion through his contemporary clothing brand; Terry Made Designs. The brand specialises in ready-to-wear garments, custom clothes, accessories, and professional styling services.

hard work worthwhile.”

55

Création Africa 2024

Interacting with experts and fellow cultural entrepreneurs in the Création Africa programme has been very helpful in improving the running of my business. I am grateful for the exposure to so many resources to grow at a larger scale.”

– Terrence Thobani Ngulube

FASHION | BLANTYRE, MALAWI

Like many creative entrepreneurs,

“I am grateful for the exposure

Ngulube faces challenges in business,

to so many resources to grow

particularly in financing and

at a larger scale.”

57

administration. As the sole operator, he finds himself wearing two hats: that

Beyond his own success, Ngulube

of a designer and that of a business

sees the broader potential of the

manager. But his passion for

creative and cultural sectors.

craftsmanship and the broader

He believes they hold a significant

societal impact of his brand through

opportunity for job creation, offering

sustainable fashion keep him driven.

young people valuable skills that can provide a decent living while

Being a Création Africa finalist has

contributing to sustainability

been a game-changer for Ngulube,

and economic growth in their

providing him with the resources and

communities.

mentorship needed to help elevate his brand. “Interacting with experts and

You can find Ngulube and Terry Made Designs by following them online at:

fellow cultural entrepreneurs in the Création Africa programme has been

Email: terrymade6@gmail.com

very helpful in improving the

LinkedIn: Terrence Ngulube

running of my business,” he says.

Facebook: TerryMadeD

Création Africa 2024

Thebe Magugu:

Using fashion to preserve African narratives

FASHION | JOHANNESBURG, SOUTH AFRICA

Thebe Magugu, South Africa’s rising fashion visionary, is redefining luxury by weaving African narratives into global fashion, blending artistry with a mission to preserve and honour his culture.

At its core, Thebe Magugu

South African fashion designer

‘African Studies’ or ‘Home

Thebe Magugu will soon be a

Economics’.

is driven by a mission to preserve African history and culture by relaying African stories and exhibiting African craftsmanship to the world. This commitment is reflected in the naming of each collection after an educational discipline, such as ‘Alchemy’,

household name. His eponymous luxury fashion brand has garnered the “I started my business industry’s attention for its ready-to-

in 2017 as an afro-encyclopaedic

wear collections grounded in a duty

look at key events, people,

to educate wearers and admirers alike.

histories and culture that run the

Magugu’s work continues to explore

risk of being forgotten but could

parallel concepts of preservation and

be immortalised through the

appreciation for African narratives

power of cloth,” says Magugu.

through multidisciplinary

“Our story as Africans has

capsule projects.

historically been told by other

59

Création Africa 2024

people, and we wanted

addition to his showroom and bespoke art

to create a brand that

galleries. Recognising its cultural impact,

authentically tells those

Magugu House was recently named one of TIME

stories.”

Magazine’s World’s Greatest Places of 2024.

Over the years, the South

For Magugu, the Création Africa incubator

African designer has made an

programme represents a crucial stepping stone in

impressionable mark on the

the brand’s growth. He values the mentorship from

fashion scene globally.

industry leaders, financial support and assistance

Thebe Magugu won the

with his business growth. “Strengthening the

Louis Vuitton Moët Hennessy

business side of my cultural and creative

(LVMH) Prize in 2019,

enterprise through Création Africa has been

engaged in memorable

incredible,” Magugu notes. “The varied levels of

collaborations with Christian

mentorship led me to powerful paradigm shifts and

Dior, Adidas, and Valentino,

helped me make better decisions about my

and produced several shows

business to upscale and grow.”

at recent Paris Fashion Weeks. As a result, the young

Bringing his creative vision to life is a driving

creative entrepreneur has

passion for Thebe Magugu. With the support of

been empowered to create

Création Africa, he is set to continue on his jour-

jobs, exercise positive

ney of elevating African narratives through fash-

change within his own team,

ion, ensuring the continent’s stories and cultures

and impact the entire fashion

are authentically and beautifully represented.

value chain.

Now, Magugu’s vision is to continue expanding the brand internationally and

Follow Thebe Magugu’s growth into an industry powerhouse at:

further develop his concept, Magugu House: a multifaceted campus in Johannesburg that aims to include artist residencies, workshops, a café, a library, and event hosting – in

Website: www.thebemagugu.com Facebook: thebemagugu/ Instagram: @Thebemagu

FASHION | JOHANNESBURG, SOUTH AFRICA

Strengthening the business side of my cultural and creative enterprise through Création Africa has been incredible. The varied levels of mentorship led me to powerful paradigm shifts and helped me make smarter decisions about my business to upscale and grow.”

– Thebe Magugu

61

Création Africa 2024

The Création Africa programme has been making headlines across Africa!

Local entrepreneurs set to showcase their work in Paris

Top 12 creative businesses from Création Africa’s R24m initiative

“Twelve creative industry entrepreneurs

“These groundbreaking cultural

from South Africa, Malawi and Lesotho

enterprises represent the present and

took centre stage at the French Residence

future of Africa’s creative industries,

in Pretoria on Tuesday to showcase their

spanning fashion, design, video games,

innovative businesses to potential

audiovisual, and music.”

investors.”

SA, Malawi, Lesotho entrepreneurs to showcase their work in Paris

Malawian entrepreneurs to showcase innovations in Paris

“The programme aims to equip local

from Malawi are set to present their

talent with the skills, mentorship and seed funding needed to scale their businesses and connect with international investors.”

“Two creative industry entrepreneurs groundbreaking work to global investors in Paris following their participation in the prestigious Création Africa Days event.”

Notable publications across the continent have been eager to document the development of the entrepreneurs in this year’s Création Africa incubation programme.

Top 5 Proudly South African Products To Shop For This Heritage Month [Studio Ananta]

Upcycling with purpose: Tendalo Trading’s innovative approach to fashion and sustainability

“Ananta and their beaded creations are

“Through the Création Africa programme,

magnificent – something that will

Mabuza got to learn the fundamentals

definitely add some proudly South

about running a successful business.”

African flair to your home.”

Award Winning designer Thebe Magugu is redefining African fashion “With the support of Création Africa, he [Magugu] is well-positioned to amplify African narratives on a global stage, ensuring that the continent’s stories, traditions, and cultures are not only preserved but celebrated.”

“Pineapple on Pizza Studios: Levelling up in the gaming industry” “Sithlu’s participation in the French programme is an important step towards becoming a notable playerin both the local and international gaming scenes.”

63

Création Africa 2024

Key partners of the Création Africa programme:

Bpifrance: Partnering with entrepreneurs, the

UVU Africa:

French public investment bank

UVU Africa is a non-profit organisation

heir inception to their listing on the stock

dedicated to building future-fit,

exchange with credit, guarantees, and equity

inclusive societies across Africa

capital. Through decisive action, Bpifrance

powered by technology and innovation.

promotes target companies’ innovation,

UVU Africa shares the vision of a united

development and internationalisation by

continent embracing innovation for

contributing to their financing

positive, sustainable transformation.

through loans, innovation aid

UVU Accelerate, the entrepreneurial

and equity capital.

(Bpifrance) supports companies from t

development and incubation arm of UVU Africa, serves as a catalyst for

Bpifrance has been active in Africa

African entrepreneurial success.

for over twenty years with the objective of contributing to the development of

Through tailored incubation

African innovation economies, creating

programmes, UVU Accelerate offers

bridges between African and European

unparalleled training and support,

business ecosystems. Bpifrance’s

including tech enablement, interactive

engagement in the regions includes events

workshops, industry-specific

such as Inspire & Connect conferences

mentorship, access to online learning

in African cities, support for local female

platforms and networking

entrepreneurs, and export finance aid.

opportunities. The vision at UVU

The bank’s involvement also extends to

Accelerate is to support business

equity investment in African funds,

growth, job creation and stimulate

technical assistance for SMEs, and

economies across the continent.

geographical presence through offices in Abidjan, Nairobi, Casablanca and Dakar.

Création Africa is an initiative of the French Ministry of Europe and Foreign Affairs, the Embassy of France in South Africa, Lesotho and Malawi, the French Institute of South Africa, Team France, implemented in partnership with UVU Africa, Bpifrance, Breinstorm Brand Architects and Flow Communications.

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