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Founder / CEO
A sea of wings meets a wall of water. Thousands of seabirds swirl above surging swells along the Chilean coast in this moment captured by
Editor / Publisher
Mike Latronic
Photo Director
Brian Bielmann
Art Director
John Weaver
Distribution & Advertising Inquiries
Mike Latronic mlatronic808@gmail.com
Business Administration Cora Sanchez corabooks@freesurfmagazine.com
Hawaii Distribution & Sales
Keola Latronic keolalatronic808@gmail.com
West Coast Distribution & Sales
Chuck Hendsch (619) 227-9128
Staff Shooters
Brent Bielmann, Mike Latronic, John Weaver
Staff Writer
Kaea Latronic
Contributing Writers
Tor Johnson, Alexandra Kahn, Daniel Ikaika Ito, Nicole Nason, Amanda Blackwell
Contributing Photographers
Christa Funk, Ryan “Chachi” Craig, Dooma Photos, Dayanidhi Das, Erik Aeder, Mark Rodrigues, Aaron Lynton, Kurt Steinmetz, Mike Ito, Tommy Pierucki, Sean Evans, Stu Soley, Tai Vandyke, Mitch McEwen, Sivar Films, Humanocine, Feistan Rivera, Samuel Rivera
FREESURF MAGAZINE is distributed at most fine surf shops and select specialty stores throughout Hawai‘i and Southern California.
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Ka Aha Hula i Waimea
Join the Valley for traditions of mele oli and mele hula from new hālau 11 AM & 1 PM in the Amphitheatre.
Discover and explore behind-thescenes views into the sacred wonders of this culturally significant ahupua‘a (land division). A guided experience to the waterfall and back same-day admission to Waimea Valley round-trip.
Kauhale Kahiko
Step into the sacred past through this new exhibit reconstructed on the archaeological remnants of a kauhale (structures comprised of several hale with specific functions) that existed here throughout Waimea Valley’s vast history. Learn more about the cultural significance that these dwellings provide for Kānaka Maoli (Native People) from past to present.
By Mike Latronic
There’s no denying we’re living through a wild shift in the human experience. Over the last few decades, technology has leapt forward with a velocity that’s reshaping not only how we live—but who we are. The rise of the internet, social media, and now artificial intelligence has given us incredible tools, global access, and yes—some outright genius. But at the same time, it’s created a strange terrain where more and more of our lives are lived online. We scroll through curated realities, argue with invisible avatars, and likely even connect with bots more often than with our actual neighbors. It’s no longer uncommon to spend hours a day in a digital echo chamber, consuming “content” that’s often designed more to trigger than to teach. And while we appreciate the advancements and the brilliance behind this new era of communication, we say this gently but firmly: don’t forget to get real.
Real sun. Real salt. Real conversations. Real wipeouts. Real laughter. Real surfing.
That’s the heartbeat of what we’re celebrating in this issue. Our theme? Water. The molecule that covers most of the planet and composes most of us. The common denominator that brings every surfer into a shared, sacred space.
My daughter Kaea wrote a piece that taps into that emotional tide with, “A Love Letter to the Sea,” reflecting on the spiritual connection that surfing offers. We pair that with a cover image that speaks just as deeply. It’s an underwater moment captured by photo editor Brian Bielmann, featuring his nephew Brent Bielmann. Suspended beneath a breaking wave, Brent is caught in that fleeting, mysterious pocket of time where everything goes quiet and surreal. Ultimately it's as real as it gets. Also in this issue, we ride the high vibes of this year’s T&C Grom Contest in Waikiki. Few things are more grounding— and more hopeful—than watching the next generation of surfers explode with joy. These kids are proof that the future of surfing is alive and well, rooted in community and a whole lot of foam.
We also honor the Hawaii summer surf scene by offering insight for some of O‘ahu’s best South Shore surf spots. From beginner to expert, there’s a place for everyone. Beyond the features, this issue is rounded with a mix of everything you’ve come to expect from Freesurf: music that moves us, gear we love (Stuff We Like), bite-sized industry updates, environmental matters, and a bit of that classic local flavor.
As we surf into this digital age, let’s not forget the power of unplugging and reconnecting with the world around us. Get in the ocean. Solo or with friends the ocean reminds us that the best things in life don’t come with a screen.
Mike Latronic Publisher, Freesurf Magazine
Photos Tony Heff
WAIKIKI, O‘AHU – June 14 and 15, 2025 — The next generation of Hawaii’s surfers took center stage at Queen's Beach this past weekend as the 27th Annual T&C Surf Grom Contest, presented by Duke’s Waikiki, delivered two days of fun, family, and friendly competition to the heart of Waikiki. With a focus on community, ocean safety, and pure stoke, our beloved event created memories that will last a lifetime.
Waikiki provided playful and clean surf throughout the weekend. Day 1 served up 2 to 3-foot waves, or head-high to overhead for the keiki, and perfect conditions for the Kokua division at Baby Queen's. Sunday saw a slight bump in the swell, with contestable 2-3 foot surf providing the ideal canvas for the kids at Queen's main break, an epic wave for our keiki.
This year’s Kokua division saw the biggest turnout, with the addition of more heats and a girls’ bracket. Dozens of keiki aged 3–8 suited up and paddled out with help from aunties, uncles, and parents. Some stood up, some rode on their bellies, but everyone walked away with a medal, big smiles, and a budding connection to and love for the ocean.
The groms turned it up across all divisions, from classic longboard lines to fearless shortboard hacks and high-
old division saw Kawailani Ho take the top spot with smooth surfing that showed poise beyond her years. The shortboard boys 6–8 champ Kane Mochkatel navigated the inside sections like a boss. In the Shortboard girls 9–10, Keenah Fujimura rose to the occasion with powerful turns and consistent wave selection. Lincoln Patacchia had an early lead in the boy's shortboard 9-10 division, but Reef Adams stayed busy and edged out a win in the final minutes. Jeremiah Fritz claimed gold in the hotly contested Shortboard Boys 11–12 bracket with a strong backhand combination of searing turns. On the longboard side, Kealii Sallas found the nose in the highly competitive 10-12-year-old division, and Yoni Amir in the boys 10–12 division brought classic Waikiki style to his winning ride. In Bodyboard Coed 6–9, Brave Keizer lived up to his name with bold, clean rides, while Keahi Apuna topped the 10–12-year-old field. The Freesurf Expression Session, always a crowd favorite, saw Kilil & Tanner Haytin claim 1st with a mix of technical tandem maneuvers and some upside-down double shakes.
“Seeing the next generation of surfers out at Queen's this weekend reminded me why we started this comp years ago,” said T&C Surf Designs founder Craig Sugihara. “It’s about the joy of riding waves, the spirit of community, and sharing the stoke with the kids who represent the future of surfing.”
The T&C Grom Contest has always been more than just a surf event; it’s a cultural touchstone celebrating the values of mentorship, friendship, and respect for the ocean. The Kokua division, where groms receive in-water guidance, remains a tradition, welcoming keiki as young as three to stand tall on the waves at Baby Queen's.
A heartfelt mahalo goes out to all the participants, parents, volunteers, water patrol, judges, and sponsors who made the 2025 contest possible, including Duke’s Waikiki, the Boys & Girls Club of Hawaii, and our event sponsors Dakine, Sun Bum, Yeti, Futures, Vans, RVCA,
GoPro, Science Bodyboards, Melin, and PSD underwear plus countless prize sponsors.
With nearly three decades of grom stoke behind it, we were blessed to have been able to host the T&C Grom Contest this year and to inspire Hawai‘i’s youth, one wave at a time.
To help perpetuate this event in the years to come, consider expressing your appreciation to Hawaii’s City and County representatives.
by Kaea Latronic
There’s an unavoidably joyous affect that comes over you when running through the rain. The big grins that inevitably surface once you forget about your wet socks? There’s just something about water. You can’t always explain it. You just feel it—the pull. From salt on your skin after a surf, the laugh of a stream, or that first big inhale when you are in sight of the ocean: water has always held power. It calls us home, even if we don’t know we’ve been away.
It’s easy to forget, but our connection to water goes way, way back. Humans have always gravitated toward it—not for Instagram or beachfront brunches, but for survival. Thousands of years ago people began building homes near rivers, lakes, coastlines— where food was plentiful, weather was gentler. That wasn’t a lifestyle choice. That was instinct. And still, we return.
Ancient civilizations knew water was more than just hydration. It was medicine. It was movement. It was spirit. Greek physician Hippocrates believed in healing through water— prescribing baths, walks, sweat, and salt as remedies for imbalance. Today, science is catching up to what our ancestors already knew: water doesn’t just keep us alive, it brings us back to life.
Here’s something I love: water is always vibrating. Even when we can’t hear it, the ocean is humming low frequencies that shift the way our bodies feel. Every pond, lake, or tidepool on Earth is pulled by the moon and dancing to those quiet pulses. We can’t detect them with our ears, but we feel them—like music our cells understand.
Recent research from Kyoto University even shows that sound waves, especially low-frequency ones like those produced by the ocean, can influence our cellular function— potentially opening new paths for therapy and recovery. The ocean, in that way, is like a giant tuning fork for the soul. You don’t have to do anything to feel better near water. You just have to be there.
And even if you don’t live near the sea, water still finds ways to reach you. Lakes, rivers, waterfalls, backyard koi ponds— they all speak the same language. Even digital water has an effect: studies show that simply looking at a photo of water can lower your heart rate and reduce blood pressure. Our brains recognize water instantly. It says: safety. It says: you’re okay now.
Just being near it can shift your brain from a stressed-out scramble to a soft, steady hum. That feeling you get when you’re walking the shoreline, just listening to the ebb of the tide? That’s your brain shifting into alpha waves—the meditative, creative zone. Stay a little longer, and you might even slip into theta, the dreamlike frequency we usually reach during deep sleep or meditation.
And when we move through water—paddling, surfing, swimming—that effect multiplies. Studies show that being active near or in water stimulates the release of feel-good neurochemicals like dopamine and serotonin, boosting mood, clarity, and emotional regulation. That post-surf stoke? It’s not just vibes. It’s biology. So when surfers say, “I needed that,” after a session, it’s not just anecdotal—it’s physiological.
When we let ourselves lean into that—whether by floating in it, staring at it, or just remembering it—we start to realign. We come home to ourselves.
This is just a little reminder, a note from one ocean lover to another: water is medicine. It always has been. Next time you’re feeling scattered or stuck, maybe… don’t reach for your phone. Step outside instead. Find a stream, a tide, a puddle. Let your eyes trace the movements. Let your breath match it. Let the quietude work its way in.
You don’t need a reason.
Water is the reason.
“ Water is the driving force of all nature."
- Leon
Ardo
dA vinci
Why does time near the ocean make us feel better? The answer lies in both biology and brain chemistry. Here’s how it works:
Blue Mind Theory: Marine biologist Dr. Wallace J. Nichols coined the term “blue mind” to describe the mildly meditative state we enter when we’re near, in, or under water. The brain shifts from the hyper-alert “red mind” to a calmer, more creative state. That’s why your best ideas often arrive mid-surf or just after a swim.
Sensory reset: The ocean’s rhythmic sounds and visual patterns help our brains relax by reducing sensory input overload. These gentle, repetitive stimuli activate the parasympathetic nervous system, which slows the heart rate, lowers blood pressure, and reduces cortisol levels.
Ions and waves: Crashing surf produces negative ions—tiny charged particles that increase serotonin production and oxygen absorption. This could be part of the euphoric feeling surfers call “stoke.”
Movement and mindfulness: Surfing combines cardio, breath control, and mindfulness. That mind-body connection—especially in nature—triggers endorphins, dopamine, and a boost in cognitive function.
Natural entrainment: Our bodies naturally sync to the rhythm of waves. This is called entrainment, and it happens subconsciously. Like a built-in metronome, the ocean steadies us.
By Mike Latronic
There are places you can visit—and then there are elements that become part of you. For surfers, the ocean isn’t just a backdrop to action photos or the field of play. It’s a living force. A source of inspiration, energy, and healing. It’s the earliest playground and the lifelong teacher. In this issue, we gathered voices from the surf community—world champions, free spirits, native watermen, and rising talent—to reflect on what it means to live in constant contact with the sea.
As the world grows louder, more digital, and increasingly disconnected, these pages aim to offer something real. Enjoy.
“There’s really nothing like a tube. You can’t explain it. Everyone’s searching for it. It’s sacred.” - Kelly Slater
"Saltwater saved me. I had really bad asthma as a kid, and swimming in the ocean helped me breathe—it helped me survive. So for me, the ocean isn’t just where I surf or paddle; it’s where my life changed. Whether you’re a kid in the shorebreak or chasing the biggest wave in the world, the ocean always has something to teach. You never master it—you just keep learning." -Jamie Mitchell
"I remember the first time I ever pumped down the line and got some speed on the wave. I’m sure it wasn’t anything crazy, but to me it felt like I was flying on the wave and I remember coming in and telling my dad about it. It was kind of that moment of achieving something and like, you know, progressing.”
-eLi hAnnemAnn
“It’s a sport. It’s art. It’s spiritual. It’s all of it—blended into one.”
-evAn vAL iere
“We weren’t told to be in the ocean— we just were. Fishing, diving, surfing... we’re watermen, always have been.”
- KALA GrAce
“You’re putting yourself in a situation where you’re completely vulnerable. The ocean is in control. That’s kind of the beauty of it.” -Shane Dorian
"Surfing is therapy. It’s not just the waves—it’s the ocean. That feeling… we need it. That’s why we still surf.” - micheL Bourez
"There’s nothing quite like the feeling of getting a super insane deep barrel, especially on a bigger wave. I think I’m just chasing after that feeling and trying to duplicate that feeling as many times as I can, just keep it rolling.” -Luc As Godfrey
"Surfing to me is more about being entrenched in the ocean and being surrounded by the aquatic life,” she explains. “I love watching the light dance of the ripples in the water, the pull of the water off the reef when a set is approaching, the beauty of the talented surfers in the Islands riding waves of all sizes. My love for the ocean lifestyle is overwhelming and I am so happy to be able to play in the waters and surf these glorious natural wonders.” - Heather Brown
“Just surf, have fun, Get out there. No matter how good or bad the waves are, the ocean is a natural healing place, you know, just get wet. Sometimes I get in my own head, I’m like, no, I’m not paddling out there and I’ll paddle out anyway and then I’m so glad I paddled out.” - Jamie O'Brien
“I get nervous when it gets really big, but I just control my breathing, trust in my training, and paddle as hard as I can,” says Brooks. “Getting barreled is an incredible feeling that never gets old.”- erin Broo Ks
It’s like making love with nature. Everything’s trying to kill you, but if you make it… it’s the best feeling on Earth.” - miKey o'shAuGhnessy
"The ocean can exist without the waves, but the waves cannot exist without the ocean. We need each other. The waves of life are never easy to ride, but these are our waves and we need to do this on our own; no one can ride these waves for us. [In the ocean of life] we will encounter outside sets of doubt, shallow reefs of guilt, and closeout sections of fear. With endless currents, rips, and tide changes, we often lose our way. Adversity of any kind is often difficult to deal with. Getting caught inside, especially in big waves, can give us a playbook in understanding that no matter what happens, in the end we will learn something we didn’t know before. Good judgement comes from experience, and a whole lot of that comes from bad judgement.” -
Gerry Lopez
“Surfing is very personal. I caught these waves and would say ‘Mom, you have to come down and see this’ and she would say great, but inside it’s this natural high that you can’t get enough of. Growing up in Kailua, I was right next to the water.”
-Dave Wassel
“Just sitting in the water… looking down at the reef or fish, it reminds you—this is life. This is where we came from.”
- edricK BAL dWin
"Being in the ocean is already a plus. Having that connection helps with being in the right place at the right time for that one good wave. It doesn’t really get much more connected than that. Really, for everything to work together and come together for you to get that good wave—whether it’s a two-foot wave on a small day or a ten-foot barrel out at Pipeline amongst hundreds of people in the water—it’s a major connection for everything to come together, being in the right place at the right time, and having everything work out for you.”
-Joey Johnston
“It's like a fish, if you bring it out of the water, you can't breathe, if you take a surfer out of its element, you just don't feel right. For me, it's like I gotta get in the water. It's like my blood flowing my veins and it's all, it's all one.” -Bon GA p er Kins
“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.” - Bruce Lee
When summer rolls around and southern hemisphere storms start spinning, surfers across Hawai‘i turn their eyes south. While the North Shore slumbers, the southern coasts of each island come alive with warm-water waves and long, golden sessions. Here's a look at the best south shore surf spots on each of the main Hawaiian Islands — a bucket-list tour of where to chase that summertime stoke.
Sandy Beach is Oʻahu’s south shore killer, literally. It's nicknamed "Broke-Neck Beach.” Sandys has the highest number of lifeguard rescues on O ahu, averaging 800 rescues per year. Not for beginners—its steep, fast-closing waves break just feet from shore, usually making it more of a hydro detonation than a “ride.” According to the City and County of Honolulu Ocean Safety Division, Sandys averages over 500 spinal cord injuries a year, more than any other beach on the island. Proceed with caution.
For surfers, you will either love it or hate it or both depending on the day. Due to the consistent strong prevailing winds, there is typically something to ride there. Sandys offers a few short, punchy rights, and lefts over several distinctly different reef setups. The bonus plate is the sandbar shorebreak, where most of the bone breaking and rescues occur. It’s best during a strong east or southeast swell and tradewind conditions. Waves range from 2 to 6 feet (Hawaiian scale), with the best surfing at low to mid tide. Respect the locals, know your limits, and always check in with lifeguards. If you’re not confident in heavy shorebreaks, do not go out.
China Walls is kind of a secret spot but kind of not. Visible from Kalanianaole Highway yet tucked along the distant Portlock cliffs in East Honolulu, it's a dramatic lefthand reef break known for its steep, fast-breaking walls. Go figure. Surf lore tells us that it was supposedly named by Richard Okita in 1948—after comparing the jagged cliff side lava walls to China’s Great Wall—it features two main takeoffs: a high-adrenaline drop near the cliff and a more carve-friendly inside left a little down the line. It can be a fickle and tricky spot to forecast and read and only finely tuned locals know just when and where to strike. Beginners beware: the reef is unforgiving, and timing is everything. Cliff-jumping spectators line the rim and you’ll hear them cheer whether you get a good one or take donuts.
Queen’s Beach is one of the most iconic surf spots in the world, known for its mellow, rolling waves and rich surf history. Ideal for beginners and longboarders, waves usually range from 1 to 3 feet, with the best surf during the summer months when south swells arrive. The break can top out around 4 feet but ultimately this location is ideal for shortboards looking for a playful ride or longboarders who are looking for the ultimate gentle canvas.
Ala Moana Bowls is undeniably Town’s crown jewel for high-performance surfing. Known for its long, barreling lefts, the lineup is well-defined, with multiple takeoff zones and tube sections. It truly comes alive when a solid south swell hits over 5 feet and the “Bowl,” a man-made bend in the reef—created during dredging for Ala Wai Harbor—refracts the swell into a perfectly shaped spinning tube. Though surfers still call the biggest sets "Pole Sets," the original marker pole is long gone.
“Kewalos,” is located just west of Ala Moana Park and it is a favorite hot dog wave for many locals. With a rich surf history dating back to the 1950s, it’s been a proving ground for generations of Honolulu’s best surfers, from groms to pros. Known for its punchy lefts and occasional rights, Kewalos is a fast, high-performance wave that breaks over shallow unforgiving reefs, making it ideal for airs, snaps, and barrels—but also consequential for mistakes.
The spot thrives on a good south or southwest swell, especially on a mid-to-high tide. Crowds can be thick, so respect the locals, be patient, and wait your turn. Paddling out from the channel is the safest bet. Whether you're looking to sharpen your skills or simply soak in the energy of a classic Town break, Kewalos delivers.
MAHALO MARGARITA is a give-back cocktail program where on premise accounts donate a portion of sales from their MAHALO MARGARITA, made with Tradicional 100% agave tequila, to AccesSurf. Jose Cuervo® will match the proceeds up to $25k. Together, this joint donation of $50k would go to support surf experiences and more for a full year.
OAHU
Kuhio Avenue Food Hall / Waikiki
Kelly O’Neil's / Waikiki
Jorge's / Haleiwa
El Ranchero / Kapolei
El Ranchero / Wahiawa
Mekiko Cantina / Ko’olina
Restaurant 604 / Arizona Memorial
The Beachouse by 604 / Waianae
60 Fore Bar & Grill / Barber’s Point
604 Clubhouse / Leilehua
604 Ale House / Schofield
Mangiamo’s / Navy Marine Golf
OAHU HOTELS
Sheraton Waikiki Hotel
Royal Hawaiian Hotel
Moana Surfrider Hotel
Princess Kaiulani Hotel
Marriott Waikiki Hotel
BIG ISLAND
Huggo's
Lava Lava
Kai Eats
MAUI
Sergio's Cantina
Sheraton Maui
KAUA'I HOTELS
Friendly Waves
Lava Lava Beach Club
SAN CLEMENTE, Calif. (June 14, 2025) – Finals Day at the 2025 Lexus Trestles Pro Presented by Outerknown delivered pumping five-to-seven-foot waves, high-performance surfing, and two new champions: Bettylou Sakura Johnson (HAW) and Yago Dora (BRA). Stop No. 8 of the World Surf League (WSL) Championship Tour saw a critical shift in the rankings, as both winners secured their second victories of the season and catapulted themselves deeper into the World Title conversation.
Hawai‘i’s Bettylou Sakura Johnson lit up Lower Trestles with her signature blend of power and progression. The 20-year-old phenom claimed her second CT win of 2025—her first came at the Bonsoy Gold Coast Pro— and now sits at No. 4 on the rankings, officially entering the Final 5 picture. Johnson was flawless on Finals Day, dominating each heat with excellent scores. In the Final, she opened with an 8.00 and backed it up with a 9.00 to put Australia’s Molly Picklum into a combination situation. Picklum rallied but couldn’t catch up, and Johnson walked away with a 17.00 heat total and the win.
“Honestly, the secret is just staying happy and being surrounded by your loved ones,” said Johnson. “I’m just trying to keep it simple, wave by wave, and enjoy the process.”
Johnson’s road to the Final included a massive 17.83 score in the Quarterfinals against Caroline Marks and a Semifinal win over Sawyer Lindblad (USA), proving she’s not just a rising star—she’s a legitimate World Title threat.
On the men’s side, Brazil’s Yago Dora unleashed a jawdropping aerial performance to win his second event of the year and third of his career. Against Kanoa Igarashi (JPN) in the Final, Dora kicked things off with a nearperfect 9.53, followed by an 8.37 to shut the door on Igarashi’s comeback. Dora, now ranked No. 2, heads to Brazil next for the VIVO Rio Pro—where he claimed his firstever CT win in 2023.
“I’ve waited so long for a chance to surf this event,” said Dora. “Today was a dream come true. These waves, this crowd—everything lined up.”
Dora’s path to the Final was no easy feat. He defeated former World Title contenders Ethan Ewing, Griffin Colapinto, and Igarashi, all while displaying the most electric surfing of the day.
Picklum and Igarashi Hold Strong
Despite falling short in the Finals, both Molly Picklum and Kanoa Igarashi solidified their positions in the Final 5. Picklum, now No. 3 in the world, posted a 9.60—the highest women’s single-wave score of the event—in her Semifinal win over reigning champ Caity Simmers. Igarashi also climbed to No. 3 after eliminating Jack Robinson in the Semis and putting up a 16.07 in the Final.
The next stop on the 2025 CT is the VIVO Rio Pro Presented by Corona Cero, running June 21–29 in Brazil.
For full results and highlights, visit WorldSurfLeague.com.
Legendary Hawaiian shaper Eric Arakawa has reclaimed his brand Island Classics, originally founded on the North Shore. This revival celebrates local craftsmanship and reconnects the community with classic Hawaiian longboard heritage.
Technavio projects the global surfboard market will expand by USD 5.76 B (CAGR \~10.1%) between 2025–2029, driven by educational surfing courses and AI-assisted design. Meanwhile, a GlobeNewswire report valued the overall surfboard segment at USD 2.8 B (2024), heading toward USD 4 B by 2030 (CAGR \~5.8%). The outlook is strong for manufacturers and shapers alike.
I love your magazine and everything you’re doing so much! We thought we’d reach out as a few Hawaiians just won the National Championships! I was so grateful to be standing next to Hayden Flores and Bode Davis, that also won National Open Titles at the National Championships. Nolan Senn from Hawaii also won the Explorer National Division. We weren’t sure if you ever feature wins like that, but we’d be so grateful for it!
Being a National Champion was my biggest goal and I’m so thankful if you guys. Please let us know if we can help in any way.
With Gratitude, JoJo Cinco, Marly and J.
Bahrain Surf Park –Club Hawaii Experience awarded construction contracts in May 2025. The Wavegarden Cove facility features an academy and targets a 2026 opening—part of Bahrain’s tourism diversification push.
Gold Coast (Australia) is developing a \$300 M Surf-&-Golf park at Palm Valley, spearheaded by Mick Fanning and set to debut by 2027, potentially serving as a 2032 Olympics venue.
Pro surfer Tia Blanco and fiancé Brody Jenner are tying the knot on July 12, 2025, in Malibu. They share an 18-month-old daughter, Honey, and plan a simple celebration with close family— Honey will even wear a special dress
Travis Rice’s Natural Selection Tour—known for extreme snowboarding—will expand in 2025 to include events in Micronesia (surf), New Zealand (MTB), and Alaska (ski), aiming to blend freeride surf culture with other adventure disciplines.
The Surf Industry Members Association remains committed to sustainability education. Their recent leadership and speaker-series events (e.g., featuring Dr. Marcus Eriksen of 5 Gyres) highlight ongoing efforts to standardize eco-practices across surf manufacturing and retail.
Hoag, Orange County’s nonprofit health system, signed on as title sponsor for the USA Surfing Championships at Lower Trestles (June 22–26, 2025). The partnership enhances youth athlete support and sports medicine services as the event doubles as the LA28 Olympic test competition
At UN Ocean Conference (June 2025), Ocean Cleanup showcased microplastic mapping and river trash-filter tech. These innovations, relevant to surf zones, aim to reduce pollution that directly affects breaks and coastal ecosystems .
Sustainable Surf reports 141 partners certified under ECOBOARD standards. The program mandates 15% bio-resins or 40% bio/recycled foam, promoting plantbased and recycled materials. It certifies surfboards as performance-ready while reducing their climate footprint
Aditya Birla Group introduced surfboards made with Recyclamine epoxy, allowing full circular recycling of boards. This groundbreaking resin cuts carbon footprint by ~30% and reduces foam waste by ~26%. The innovation won a JEC Innovation Award and signifies a major leap toward sustainable surfboard lifecycle solutions
Surf Block Maui, founded by David Sellers, is upcycling leftover surfboard insulation foam into modular Surf Blocks for construction. The firm, in collaboration with Hawaiʻi Off Grid, aims to divert polystyrene offcuts into building-home cinder-block-like materials. This ecoinnovation is making waves locally as the first Surf Block home nears completion.
Men's Drifter Hemp Low Top Rubber Sole
Step into laid-back comfort and effortless style with The Drifters. Designed with a breathable natural hemp upper, these eco-friendly shoes are perfect for everyday wear.
The soft, padded collar hugs your ankle for a cozy fit, while the light arch support provides comfort on the go. Featuring a low-profile silhouette, vulcanized rubber soles, and the proudly displayed Original Rainbow® woven label, The Drifters are the perfect companion for relaxed, everyday adventures. rainbowsandals.com
New inventory of Island Fin Design available at Hi-Tech Kahului.. A flexible set-up currently traveling with North Shore friends and style masters - Keoki Saguibo & Rosie Jaffers. Hand-foiled with a little bit of FLEX.
- Made in 9.5” and 10.0"
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- One screw + plate included
- Handmade since 1979, North Shore, Oahu surfmaui.com
Salt, sun, and sand are non-negotiable. Dry, fried hair doesn't have to be.
Coconut Smuggler's ocean-friendly formulas keep your hair healthy through endless sessions — without junk that trashes the reef. It's clean, simple, and made for life in (and out of) the water. Oh, and it smells like a beach dream. Stay salty.
coconutsmuggler.com
Stoked to see Lotus and Luna partnering with our friends at HIC. Delightfully lightweight, this playful relaxed pant is comfy and breezy. Perfect for post surf lounging, yoga, or grabbing your groceries. We love the color Lunar Sky. hicsurf.com