YOU
JANUARY 2015 SALES GUIDE
DON’T MISS The NEW TEMPUR-Flex™ Collection
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The NEW Stearns & Foster® Limited Edition Collection
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The NEW Sealy Posturepedic® Line
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the power of AND might be a small word, but it can mean big things for your
business. When you join forces with Tempur Sealy, you open up a world of possibilities. From exciting new products AND strategic marketing support AND a comprehensive range of trusted brands, to higher traffic AND higher tickets AND higher profits, everything you need to grow your business is right here.
That’s the power of AND. That’s the power of Tempur Sealy.
The Tempur Sealy™ Brands. Experience
innovation
With a comprehensive and complementary range of the best-loved, most innovative and best crafted mattresses in the world, Tempur Sealy has something to suit every sleep preference and budget.
The brand
The consumer
The best sleep
Unparalleled craftsmanship and the best materials
Slightly older wellness-seekers with more discretionary income, willing to invest in premium brands because they trust they deliver the best performance and benefits. Will spend more to enhance their well-being via better sleep.
Premium consumers seeking exceptional quality, craftsmanship and elegant style; they want a mattress to deliver a comfortable, luxurious sleep experience.
• TEMPUR® material responds to your body temperature, adapting to your weight and unique shape for precise support, proper alignment and uninterrupted sleep, in a way that no other bed can The winning difference
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• Crafted to higher standards, Stearns & Foster® is made by a master craftsman so dedicated to detail and quality, they sign every bed
• Incorporates deep consumer and scientific research and innovation to produce the best mattresses available
• We use the best materials, most exacting standards and the highest craftsmanship to deliver a superior mattress that takes twice as long to make as an ordinary mattress
• Our owners are evangelical in their love for the brand, making Tempur-Pedic® the most highly recommended bed in America
• Stearns & Foster mattresses deliver luxurious comfort every night, year after year
Support, comfort and durability at an affordable price
Unsurpassed back support from the innerspring technology leader
Conforming back support with cooling comfort
Budget-minded consumers looking for comfort in a trusted brand, with a mattress that delivers a good night’s sleep.
Busy consumers actively seeking a more supportive mattress, either for back pain or to replace an uncomfortable mattress.
Younger-skewing (Millennial) consumers seeking better sleep through innovation; they want to make a smart investment in their mattress— seeking premium at a price point.
• Sealy® mattresses are built to provide the comfort you want for a good night’s sleep and the durability you need for years of use
• For over 60 years, Posturepedic® has designed mattresses for superior sleeping posture and back support based on the expertise of the Orthopedic Surgeon Council
• Sealy Classic™ Coil and Sealy Stability™ Coil create a more durable mattress with longer lasting comfort • With over a century of experience, Sealy makes mattresses you can rely on • Sealy mattresses are made in America and undergo rigorous testing to ensure quality
• The Sealy Embrace™ Coil is an exclusive design for the perfect balance of comfort and deep down support • Sealy Posturepedic® mattresses feature the exclusive CoreSupport™ Center, under the lumbar area, providing additional support where you need it most
• Optimum® is the only mattress with cooling gel foam from top to bottom and infused with OUTLAST® material for managing sleep climate • Made using advanced materials and smart technology, Optimum mattresses deliver better sleep • Optimum owners are highly satisfied, convinced this is the best bed their money can buy
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now there’s more.
What’s new at Tempur Sealy in 2015? More innovation AND more support AND more opportunities
Stearns & Foster
Tempur-Pedic Introducing the newest TEMPUR feel family, TEMPUR-Flex :
Redefining what the finest craftsmanship and
delivering the benefits of TEMPUR to a whole new group of consumers.
world with the Stearns & Foster® Limited
™
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to boost your business.
Sealy Posturepedic best materials mean in the modern
Celebrating the 65th Anniversary of Posturpedic's unique back support
Edition Collection.
with the launch of a dramatically enhanced Posturepedic速 line.
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Nothing adapts
conforms
supports like TEMPUR.
Tempur-Pedic redefined what it means to get “your best night’s sleep” with our revolutionary TEMPUR® material. And now we’ve done it again – with a brand new feel in the new TEMPUR-Flex™ Collection of mattresses.
Tempur-Pedic 2015 NEW TEMPUR-FLEX ™ COLLECTION
TEMPUR-CONTOUR™ COLLECTION
TEMPUR-CLOUD® COLLECTION
Adaptive and responsive
Firm and contouring
Soft and supportive
TEMPUR-BREEZE ™ mattresses available in the TEMPUR-Contour and TEMPUR-Cloud collections.
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THE NEW TEMPUR-FLEX ™ New technology AND a new feel. A whole new group of consumers. TEMPUR-Flex™ Collection delivers a whole new feel in a Tempur-Pedic mattress, balancing the conforming comfort of TEMPUR® material with a familiar, slightly springy feel. TEMPUR-Flex uses advanced hybrid technology, combining a faster-responding version of our proprietary TEMPUR material with a new Dynamic Support™ Layer made with innovative precision coils for support that moves with you.
Key Features NEW TEMPUR-RESPONSE™ MATERIAL TEMPUR-Response™ material is designed to respond more quickly to your movement to deliver a completely new, slightly springy feel, with all the benefits of TEMPUR. It precisely adapts to your body, giving you the exact support and comfort your body needs.
NEW DYNAMIC SUPPORT™ LAYER The Dynamic Support™ Layer, made of innovative precision coils, is specially engineered to work in harmony with the TEMPUR-Response material layer to actively react to your body’s movement.
EASYREFRESH™ COVER Exclusive EasyRefresh™ cover zips off and on, so it’s simple to wash or replace. It uses a patented, wear-tested dual zipper that’s easy to access from any side, and soft cover fabric designed for durability, night after night, and wash after wash.
SMARTCLIMATE™ SYSTEM Innovative SmartClimate™ System helps keep you comfortable during the night. The top layer of moisturewicking fabric draws moisture away to keep you dry, while the inner layer with SmartClimate treatment provides cool-to-the-touch comfort.
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TEMPUR-PEDIC ADJUSTABLE BASES Give your consumers AND your bottom line a lift.
Tempur-Pedic has an adjustable base to suit every consumer and every budget. TEMPUR-ERGO® PREMIER The top-of-the-line choice for consumers who want it all. • Ergonomic head and foot positions • Soothing massage options • LCD backlit wireless remote control • Free smartphone app TEMPUR-ERGO® PLUS A great option for the entry-level adjustable bed consumer. • Ergonomic head and foot positions • LCD backlit wireless remote control TEMPUR-UP™ FOUNDATION Heads-up lift at an attractively affordable price point. • Ergonomic head positions • Backlit wired remote control
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TEMPUR-CLOUD PILLOWS Luxurious softness AND lasting support.
TEMPUR-CLOUD®: SOFT AND LOFTY • Cushion soft, for huggable comfort • For back, side or stomach sleepers TEMPUR-CLOUD®: SOFT AND CONFORMING • Precisely supports your head, neck and shoulders • For back, side or stomach sleepers TEMPUR-CLOUD®: BREEZE DUAL COOLING • TEMPUR-Breeze™ cooling gel on both sides • For back, side or stomach sleepers
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Finest materials
superior craftsmanship.
For highly discerning consumers seeking quality, the finest materials and authentic craftsmanship, Stearns & Foster® mattresses define master-crafted luxury.
Stearns & Foster 2015
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LUX ESTATE® COLLECTION
NEW LIMITED EDITION® COLLECTION
The ultimate in luxury, available in innerspring, hybrid and, NEW for 2015, latex versions.
The richness and allure of natural materials, featuring New Zealand Wool and cashmere.
ESTATE™ COLLECTION
SIGNATURE™ COLLECTION
Step up to more memory foam and our IntelliCoil™ encased coil
Timeless beauty, quality and comfort in a luxury mattress.
THE NEW LIMITED EDITION COLLECTION Master-crafted luxury AND the finest natural materials. The Limited Edition Collection features the finest in natural materials. Cradling your body in indulgent comfort, our quilt features pure New Zealand wool, the finest wool available. Paired with other natural materials, like cotton, silk and cashmere, the wool in Limited Edition mattresses delivers a truly luxurious sleep experience.
Key Features CASHMERE INFUSED COVER Delicate and sensual, the cashmere infused cover is more than a mattress overlay. It is a wonderfully comforting extension to an already indulgent mattress, ensuring a rich, tactile experience from the very first touch.
NEW ZEALAND WOOL QUILT Cradling your body in indulgent comfort, our Wool Quilt features deluxe fibers of pure New Zealand wool, for natural climate control. The wool quilting encases two layers of gel foam, creating a comfortable, luxurious sleep experience.
INTELLICOIL® ENCASED COIL Our individually encased IntelliCoil® provides contouring comfort and essential deep down support through our unique Titanium-alloy, coilin-coil design. The softer outer coil conforms to and cradles your body, while the firmer inner coil provides the support for a more premium sleep experience. Each coil is also individually encased so that when your partner moves, you don’t have to.
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Trusted comfort
durability
value.
Relaunched in late 2014, the new Sealy® line continues to enjoy retail success and consumer demand. A wide array of current and future mattress owners see Sealy as the “real deal” – a brand they can rely on to deliver real comfort, real durability and real value.
Sealy 2015
INNERSPRING SERIES LEVEL 1
LEVEL 2
Sealy Classic open coil and double border rod edge with corner supports.
Sealy Classic open coil and SolidEdge™ HD System.
LEVEL 3
LEVEL 4
Sealy Stability™ individually encased coil and SolidEdge™ HD System.
Memory foam, Sealy Stability™ individually encased coil and SolidEdge™ HD System.
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GEL MEMORY FOAM SERIES ENTRY LEVEL
LEVEL 2
LEVEL 3
Gel memory foam and Polycore Support™ System.
Memory foam gel, memory foam and Polycore Support System.
Thicker memory foam and Polycore Support System layers.
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Real support
real innovation.
Introducing the dramatically enhanced Posturepedic速 line. From the brand informed by orthopedic specialists, delivering superior back support for the past 65 years.
Sealy Posturepedic 2015
POSTUREPEDIC速 SERIES POSTUREPEDIC速 PLUS SERIES POSTUREPEDIC速 PREMIER HYBRID SERIES
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NEW POSTUREPEDIC SERIES The Posturepedic® Series delivers our famous superior all-over support, along with the comfort you need for relaxing sleep.
Key Features CORESUPPORT™ CENTER Our exclusive feature, with a band of reinforced gel memory foam in the center third, for added support and durability where you need it most.
SEALY EMBRACE™ COIL Specially engineered encased coil system that responds to the natural curves and alignment of your spine, for full-body support. Encasing allows each coil to move independently, for more targeted support and reduced motion transfer.
SOLIDEDGE™ HD SYSTEM A soft, 2.5-inch reinforced border around the mattress edge so you can use the full surface of the mattress without rolling off, as well as providing a solid seating surface.
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NEW POSTUREPEDIC PLUS SERIES The Posturepedic® Plus Series steps up to thicker memory foam and more encased coils, for added comfort and all-over support.
Key Features MORE MEMORY FOAM Step up to thicker memory foam for more conforming comfort.
CORESUPPORT™ CENTER Our exclusive feature, with a band of reinforced gel memory foam in the center third, for added support and durability where you need it most.
SEALY EMBRACE™ PLUS COIL Specially engineered encased coil system that responds to the natural curves and alignment of your spine, for full-body support. Encasing allows each coil to move independently, for more targeted support and reduced motion transfer.
SOLIDEDGE™ HD SYSTEM A soft, 2.5-inch reinforced border around the mattress edge so you can use the full surface of the mattress without rolling off, as well as providing a solid seating surface.
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NEW POSTUREPEDIC PREMIER HYBRID SERIES The Posturepedic® Premier Hybrid Series mattress is the best of both worlds: half foam and half springs, combining body-conforming comfort with all-over support so you can relax and sleep well.
Key Features HALF FOAM/HALF SPRINGS HYBRID A hybrid mattress delivers the best of both worlds: memory foam on top for bodyconforming comfort, with specially engineered springs underneath for full-body support.
ZONED SEALY EMBRACE™ PLUS COIL In the bottom half of the mattress, the advanced version of our specially engineered encased coil system in a more dense arrangement that responds to the natural curves and alignment of your spine, for lasting support where you need it most. Encasing allows each coil to move independently, for more targeted support and reduced motion transfer.
CORESUPPORT™ PREMIER CENTER In the center zone of the mattress, under the heaviest part of your body, we add our exclusive CoreSupport Premier Center with coils in a more dense arrangement, fitting 30% more coils in the same space, plus an extra layer of memory foam for superior support and durability where you need it most.
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The perfect balance of support
cooling comfort.
Refreshed in 2014, the Sealy Optimum速 line continues to build share, and deliver more consumers willing to pay more for optimal sleep.
Sealy Optimum 2015
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GEL MEMORY FOAM SERIES
GEL LATEX SERIES
OptiSense速 Gel Memory Foam.
Gel latex foam with more pushback support.
SEALY ADJUSTABLE BASES Raise your expectations AND your profits.
Sealy ® Adjustable Bases work with Sealy, Sealy Posturepedic® and Sealy Optimum® mattresses. REFLEXION® 4 ADJUSTABLE BASE • Head and foot lift with virtually unlimited ergonomic positions* • Two zone massage with variable styles REFLEXION® UP FOUNDATION • The benefits of an adjustable base in a head-up-only version* • Head lift for only $600 more than a flat foundation (Queen size)**
* Not compatible with Ultra Firm models ** Depends on model selection
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Higher traffic AND higher tickets AND higher profits. That’s what Tempur Sealy’s new and enhanced product line means for your business. To find out more about how Tempur Sealy can work with you to make 2015 a banner year for your bottom line, talk to your Tempur Sealy sales representative today.
YOU
The benefits keep adding up.
YOU The benefits keep adding up.