2 011 M e di a K it
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FREE TIMES W EB • E V E N T S • B LOGS • S PECIALTY MAGAZ IN ES P R O M O T I O N S • S OCIAL N ETWORK IN G 803.765.0707 | 803.765.0727 fax | free-times.com | 1534 Main Street, Columbia, SC 29201
LOCAL MARKETING Ready, aim, FIRE! In today’s competitive marketplace you need a trusted brand that can deliver a highly targeted message to your customers who are seeking out media in ways no one thought possible 23 years ago. Free Times is moving more papers than ever! From this core it has extended its brand into a number of compelling products that allow you make an impact. Our team can help you identify and target your customers in more creative and effective ways than any other media company in Columbia. Target your customer with print, web, events, mobile...for compelling results that no one can match.
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Since 1987, Free Times has created the fabric in which all of Columbia unites. Free Times is moving more papers than ever, earning a 30% market share and over 80,000 readers each week. As Columbia’s most established, marketleading weekly, there’s no better way to reach the audience you need.
WHO’S OUR AUDIENCE? MALE 50%
FEMALE 50%
GENDER
GRADUATE SCHOOL 13% SOME HIGH SCHOOL COLLEGE 24% 21% UNDERGRADUATE 37.8
EDUCATION
Other 7% 55-64 16% 35-44 21%
18-24 13% 25-34 15% 45-54 28%
AGE
MORE THAN $75K 30%
LESS THAN $35K 19% $50-$74K 17%
$35-$49K 34%
HOUSEHOLD INCOME
E d u c at e d , l o c a l ly c o n n e c t e d p e o p l e w h o a r e a c t i v e i n t h e c o mm u n i t y. We reach 30% of all adults in Columbia.
Source: Media Audit
Specialty MAGAZINES FT Weddings A comprehensive guide to wedding and honeymoon services in Columbia and beyond. FT Weddings reaches local brides during the two most popular booking times. Green Issue Published in April around Earth Day, the Green Issue brings together all kinds of ideas for being more eco-friendly and highlights some efforts already under way in our community. Summer CampS Guide A comprehensive guide to area camp offerings, featuring articles on the Midlands’ most exciting camps. This guide will be inserted into Free Times four weeks in a row so parents will have plenty of time to get kids signed up. Gift Guide a full color pull-out that provides information on where to shop for the holidays. Menu Guide A bi-annual pull-out guide that provides a collection of menus from local eateries.
SpecialTY marketing best of party Get your brand in front of the movers and shakers of Columbia at our largest (and most talked about) annual event. Music Crawl 30 bands, 5 venues, 6 stages, one night. St. Patrick’s Day The official guide and media partner of Columbia’s largest annual outdoor festival. Career Fair Annual job fair uniting Columbia’s best employers with qualified local candidate. Custom Publictions and Art Services Let us create your magazine and help deliver your story.
FREE TIMES connects with the community. Partnerships include: City of Columbia Green Business Program
WEB free-times.com Breaking news, events calendar, and the inside scoop on what to do. FREE TIMES Blogs You don’t have to wait until the paper hits the streets to get your Free Times fix: check out our new, arts, music and sports blogs throughout the week at free-times. com. freetimesrealestate.com Hottest new neighborhoods, top listings, top agents, service marketplace and much more. ABODE Found at free-times.com. Whether you’re moving, renovating or just dreaming about future plans, Abode is your go-to resource for great local home ideas. SOCIAL NETWORKING Let Free Times help you develop a social media and search based marketing plan (Facebook, MySpace, Twitter).
Top reads on
free-times.com
Central Carolina Realtors Association
Bites & Sights For over five years, Bites & Sights has been Columbia’s premier visitor’s guide to restaurants, nightlife, and attractions.
Greater Columbia Chamber of Commerce
the SIDE LINE Free Times’ game day guide brings the heat with the kind of match-up analysis, players profiles, and league low-down-that real fans can get behind.
Five Points Association
Home Builders Association of Greater Columbia Vista Guild
Circulation guaranteed by:
OTHER 11% THIS JUST IN 12% DINING 13% NEWS 17%
MUSIC 28%
EVENTS 19%
2011 publishing schedule January
February
March
5
2
2
12
9 Valentines Gift Guide
9 Summer Camps
19 Menu Guide
16 The Side Line: Baseball
16 St. Patrick’s Day
26 FT Weddings
23
23 Summer Camps 0 Bites & Sights/ 3 Get Ahead
April
May
June
6 Summer Camps
4
1 Get Ahead
13 1st Time Homebuyers Guide
11
8
20 The Green Issue
18 Summer Guide
15
27
25
22 29 Bites & Sights
July
August
September
6
3
7 Cultural Season
13 FT Weddings
10 Best of Columbia
14 The Side Line: Navy
20 Menu Guide
17 Back to School
21 The Side Line: Vandy
27
24
8 Bites & Sights/ 2 The Side Line: Auburn
1 The Side Line: E. Carolina/ 3 Get Ahead
October
November
December
5 The Side Line: Kentucky
2
7 Gift Guide No. 2
12
9 The Side Line: Florida
14
19 Music Crawl
16 The Side Line: Citadel
21 Bites & Sights
26 Halloween
3 The Side Line: Clemson/ 2 Gift Guide No. 1
8 Get Ahead/ 2 Club Guide
30
1 brand
2,100 phot os
23 years,
1,000+ custom
ers
News & OPI NIO ART S & CULTURE NS rs e nn i W Best Of FOO D&D RINK MUS & ME IC, MO DIA VIES
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80,0 read 00 3,900 pages
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