What does fundraising involve? Fredy Piller
What is fundraising? In simple terms, fundr ising is bout selling n ide to someone who h s the me ns to
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help you m ke it h ppen.
What does fundraising involve? I. An lysing your position
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2. 3.
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Begin by nswering s honestly s possible some questions bout the n ture of the work which you re seeking to fund. What is the need that your work is addressing? Is it an on-going social need or is it occasional, seasonal or one-off? Who are the beneficiaries of your work? What difference does your work make? (What would happen if you didn’t do what you do?)
What does fundraising involve? I. An lysing your position
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Who else is doing similar work? What is their relationship with you? e.g. friend, ally, competitor? What is unique or distinctive about your approach to the work? How are the needs of your beneficiaries expected to change and/or increase over the next few years? How will you respond to these changes? - What are your medium term plans?
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What does fundraising involve? II.
An lysing your environment (SWOT & PEST) For n effective fundr ising str tegy we must underst nd the environment in which we will be undert king our fundr ising
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It works well when you involve sm ll group of people who know your org nis tion well to c rry this exercise to sh re whole r nge of ide s nd viewpoints
What does fundraising involve? II.
An lysing your environment (SWOT & PEST) There re
number of tools th t re used to n lyse the environment such s the SWOT n lysis SWOT n lysis involves identifying the: - Strengths - We knesses - Opportunities nd
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- Thre ts f cing your org nis tion
What does fundraising involve? II.
An lysing your environment (SWOT & PEST) Strengths ⎬ Internal to your organisation Weaknesses ⎬ Things that you know to be true. Give you an advantage or hold you back
Opportunities ⎬ External to your organisation Threats ⎬ How the external world will impact on
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your work and funding opportunities now and in the future
What does fundraising involve? II.
An lysing your environment (SWOT & PEST)
To explore extern l f ctors in det il the PEST n lysis ( lso known s STEP) is used It is used to look t the trends in society which re going to ffect you’re your fundr ising PEST /STEP stands for: - Politic l - Economic l - Soci l
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- Technologic l
What does fundraising involve? II.
An lysing your environment (SWOT & PEST)
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Political factors: Questions to ask to help analyse political factors What new policy initiatives are being developed/proposed? How are these going to affect us? Are there changes in legislation that are going to impact on our work? What changes are happening in government programmes, funding and/or tax that are likely to affect us?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST)
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Political factors: Questions to ask to help analyse political factors What capacity do we have to influence policy and the political decision making process? Can we develop the capacity? Do we have access to, or the support of, key politicians?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST)
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Economic factors: Questions to ask to help analyse economic factors What is the economic outlook like in the immediate future? Are the interest rates about to go up? Is inflation high? Are wages being kept low? What are the economy’s longer-term prospects? Is a recession on the horizon?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST)
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Economic factors: Questions to ask to help analyse economic factors In what ways will the above affect the organisation’s ability to secure adequate funding? How will they affect demand for our services?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST) Social factors:
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Include ch nges in people’s v lues nd ttitudes, ch nges in people’s lifestyles nd demogr phic ch nges (e.g. Ch nges in size, distribution, ge of the popul tion etc..) Questions to ask to help analyse social factors: What are the dominant attitudes towards our cause?Is it a popular cause or is it unpopular? Do different groups in society feel differently towards our cause?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST) Social factors:
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Questions to sk to help n lyse soci l f ctors: What are the dominant attitudes towards our cause?Is it a popular cause or is it unpopular? Are these attitudes changing? Is there a trend? Are these changes positive or negative? How are demographic changes likely to affect our cause, work and/or activities?
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An lysing your environment (SWOT & PEST) Technological factors:
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include ch nging technology which c n help us work more effectively s well s ccess to technology which c n reduce the need for our services. Questions to sk to help n lyse soci l f ctors: What technology do we use at the moment to help us attract funding? How is it changing?
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What does fundraising involve?
What does fundraising involve? II.
An lysing your environment (SWOT & PEST) Technological factors:
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Questions to sk to help n lyse soci l f ctors: What technology do we rely on to provide services to our user/clients? Is this available to them elsewhere/cheaper/more conveniently located? Are there other new technologies that we could usefully exploit?
What does fundraising involve? 2.
Fundraising Strategy What is a fundraising strategy? Pl n th t sets out how your org nis tion will ccess funds to c rry out its work. Integr l to org nis tion’s infr structure It’s 1- 3 ye rs or 1 5 ye rs sr tegy
What is in a fundraising strategy?
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Your org. must show where you re t nd wh t your current sources of funds re.
What does fundraising involve? What is in a fundraising strategy? 1. 2. 3. 4. 5. 6.
Aims: What does your group want to do? Partnerships/ target groups: Who will your group do it with/to? Need: Why does your group need to do it? User participation Time: When and within what time scale Budget: How much will it cost? Source of funding: Where will funds come from? PS: Can hold events, concerts, jumble sales.
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C n pply to trusts nd government bodies Identify ll possible sources
What does fundraising involve? What is in a fundraising strategy?
Barriers: Is there anything internal or external that may hinder you from fundraising effectively? 8. Human Resources: Who will be responsible for fundraising? 9. Other Resources: e.g. access to information on funding environment/culture, networking and promotion of your organisation and it’s work, actual implementation of strategy 10. Monitoring and Evaluation: How will you record and assess your impact? 11. Exit strategy: What will happen when the grant ends?
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What does fundraising involve?
Thank You