Since 1965, Fredericksburg Realty has been known as the premier real estate brokerage firm in the Texas Hill Country. Over the years, we’ve helped families and investors discover the property of their dreams, from second homes to sprawling ranches and everything in between. Our agents have many years of combined experience selling the Hill Country, and they understand the nuances of residential, ranch, and commercial real estate.
Our Ranch Division, “Texas Ranch Realty,” can assist you with the complexities of buying a ranch or raw land. Water and mineral rights, tax exemptions, ranch and wildlife management, improvements and conservation are all critical components to consider when making a ranch purchase. Our experienced agents can help you navigate these issues to your advantage. Whether you are preparing your ranch for sale or need help improving a piece of property you have purchased, we can connect you with some of the best resources in the region. Brush clearing, dam and road building, architects, and designers — we have a vast network that you can leverage.
Let us help you with all of your real estate needs.
FREDERICKSBURG REALTY BY THE NUMBERS in sales since 2017 $550 MILLION+ of combined experience 60+ YEARS
Caleb is from Coleman, Texas, and has been part of the Texas Ranch Realty team since 2012. A graduate of Texas Tech University, Caleb holds a Bachelor of Science degree in Agriculture and Applied Economics.
Caleb’s interests, education and experience make him an expert in farm and ranch real estate and rural properties, including homes on acreage. He holds a GRI Real Estate Certification, and enjoys working across the Hill Country and Central Texas. His areas of expertise include Gillespie, Blanco, Llano, Mason, McCulloch, San Saba and Coleman counties. Caleb is dedicated to his work and enjoys sharing his knowledge of the region and its properties with clients looking to establish roots in the area.
When not working, Caleb enjoys hunting and being outdoors. He raises registered black angus cattle, and is a member of the American Angus Association and the Texas and Southwestern Cattle Raisers Association. Caleb is an active family man. He and his wife, Shanley, live in Fredericksburg with their children Hudson and Hampton.
Caleb has facilitated in sales since 2017 OVER $43.2 MILLION
The Hill Country was a well-kept secret for many years, but word of its natural beauty and small town charm has spread across Texas and far beyond. Long-term residents know what they have here, and have established roots, purchasing homes, ranches, waterfront property, and raw land. Now, others are trading in their busy city lives for a more easy going lifestyle.
Over the years, Fredericksburg Realty has helped both families and investors discover the property of their dreams, whether they were seeking a modest home or a sprawling ranch. Our agents have many years of combined experience selling the Hill Country, and they understand the nuances of residential, ranch, and commercial real estate.
We have developed a proven strategy that combines professional imagery, area knowledge and data-driven, focused tactics to ensure that each property we market reaches a wide base of targeted prospects. One of the key features of working with Fredericksburg Realty is that our agents have built relationships with real estate brokers, agents, and investors across Texas and the nation, which enables us to personally highlight your property with potential buyers around the country.
Our Ranch Division, Texas Ranch Realty, can assist you with the complexities of buying a ranch or raw land. Water and mineral rights, tax exemptions, ranch and wildlife management, improvements, and conservation are all critical considerations when making a ranch purchase. We will help you explore every possibility and overturn every rock to help ensure the best possible outcome. Our experienced agents can help you navigate these issues to your advantage.
Whether you are preparing your ranch for sale or need help improving a piece of property you have purchased, we can connect you with some of the best resources in the region. Brush clearing, dam and road building, architects, and designers we have a vast network that you can leverage.
Let us help you with all of your real estate needs.
The internet, social media, and big data have changed the paradigm in real estate marketing. So we work with sellers to understand their property and its features, which in turn helps us target our marketing to a specific type of customer.
We hire the best photographers in the business to capture not just the property, but the lifestyle that comes with it. We love for our listings to look like the page of a magazine rather than a printout from the MLS. We utilize these images in advertising and on a 10 foot digital display in the lobby of our office on Main St. in Fredericksburg. Fredericksburg gets more than two million visitors a year, so this walk-by traffic is a big opportunity for exposure. We also capture exterior drone video of your home and land that can be used in various marketing channels.
We will also produce a tour video of your property, with an optional seller interview, that we can use to create a property specific microsite, post on social media channels or as a showcase listing on LandsofTexas.com, Trulia, Zillow or Realtor.com.
Digital advertising is one of the most effective ways to reach buyers who are already online and searching for real estate. We advertise using Google AdWords to target people searching for properties in the Texas Hill Country. Perhaps more powerfully, we use behavioral retargeting. This means that if someone has visited our website, we are able to target them with display ads when they are visiting other websites.
We have a very active social media presence, posting multiple times a week to our nearly 10,000 followers on Instagram, Facebook and Twitter. Featuring your property on these social sites puts it right in front of people who know Fredericksburg Realty and have chosen to follow us. It allows you, as the seller, to share posts to your audience to broaden exposure of your sale. We will also have social media “boosts,” which will produce even greater exposure beyond our follower base.
Direct marketing allows us to target specific buyers using demographic data, our agency mailing database or the database of one or more of the media companies with whom we have relationships. We curate our lists to ensure that we are reaching the right audience for your property.
Just a few examples of our email marketing are preview emails to all area agents/brokers when your property goes on the market, an email blast featuring your property to the 3,000+ people in the Fredericksburg Realty database, and open house email invitations.
According to the National Association of Realtors, 51% of buyers begin their search for a property by conducting online research. So, we harness the power of the internet to help sell your property. We post properties to the MLS so all realtors can find them, and we also leverage the power of online real estate search engines like Zillow, Trulia and Realtor.com, the top three websites used by buyers to research a possible purchase.
We selectively feature our ranch and luxury properties in popular publications including The Wall Street Journal, LUXE, Texas Land, Luxury Home Magazine, The Land Report and more. These media placement decisions are based on the type and size of property we’re advertising and how it aligns with the audience of any given publication.
We combine our years of real estate sales experience with a customized marketing plan that will help sell your property quickly and at the highest possible price. Every component of our marketing plan is integrated targeting prospective buyers in multiple mediums to ensure they are seeing and hearing about your property numerous times, thus our term “Surround Sound” marketing.
While we are building an integrated marketing plan specific to your property, you can rest assured that we’ve got the nuts and bolts covered too. We provide the following for every listing: presence on the Fredericksburg Realty website, Tuesday morning realtor caravan, yard sign, a property-specific brochure, competitive market analysis for your home and monthly updates recapping the activity on your home.
Once you list your property with Fredericksburg Realty, our team of marketing professionals writers, photographers, designers, web masters and social and advertising experts goes into action to maximize the outreach for your property. Our team creates a marketing plan encompassing eye-catching photos, compelling ad copy, listings on key real estate sites, brochures, advertisements and social strategy. THE PROCESS CAN TAKE
BECAUSE WE DON’T LAUNCH UNTIL ALL COMPONENTS ARE READY AND UP TO OUR AND YOUR STANDARDS . We know that our first shot out of the gate typically garners the most response from interested buyers, and we ensure that this initial exposure is our best. We’ll be there to guide you throughout the property selling process to ensure that your experience is as seamless and stress-free as possible.
• GETTING STARTED: Selling your property starts with meeting your realtor . There’s no pressure to make a commitment at your initial meeting; we’re here to educate you about potential next steps so you can make the decision that’s right for you.
• FINDING THE RIGHT PRICE: Your realtor will help you establish a price based on market analysis.
• PREPARING YOUR PROPERTY: Getting your property sale-ready might include cleaning, staging and preparing for photos. And your agent is there to help you get this done.
• PRE-MARKETING: Our photographer will take high-quality photos of your property. During this time we will gather data and write a detailed description of your property’s features. Your property will receive an integrated marketing plan that includes property brochures, social media and online advertising. Additional options might include magazine print insertion, a video, open house or other tactics customized to your property and its features.
• TIME TO GO ON THE MARKET: Your agent will then put your property on the market . We’ll make it as easy as possible for potential buyers to view your home through our ‘surround sound’ marketing.
• SHOWING OFF YOUR PROPERTY: Showings make your property available for buyers to explore. An interested buyer, or their agent, will present your realtor with an offer.
• GOING UNDER CONTRACT: After choosing an offer with the help of your agent, your property will go under contract . You and the buyer will agree to all the terms and conditions of the sale and will sign the agreement.
• ORGANIZING THE FINAL DETAILS: While your property is under contract, the buyer will organize their financials and work with a mortgage provider to settle the final details
• CLOSING TIME: At the closing, you’ll be all packed up and ready to move! The funds, and ownership of the property, will transfer.
STEP
Complete listing paperwork. Develop and execute our marketing strategy and media plan. During this time, with client input we will gather data and write a detailed description of your home’s features.
Agent speaks with client to prepare your home for market. Cleaning around the home, staging and preparing for photos.
Once updates on home are made, professional pictures are taken of the property.
Prepare property flyer/ marketing collateral.
Property is put into the MLS and made LIVE!
Property is then linked to Fredericksburgrealty.com, Compass.com, zillow.com, realtor.com
Property is posted on all Fredericksburg
Realty social media platforms. Agent promotes on their business social pages. Email campaign composed and sent out.
STEP 7
FOR SALE sign put into yard.
STEP 8
Show property and follow-up with leads.
STEP 9
Monitor the market, provide updates and assess strategy.
STEP 10
Review offers and negotiate the optimal contract.
STEP 11
Schedule contract and work through contract terms.
STEP 12
Close on property and assist with post-settlement questions.
