LESS TRAVELLED_MA PORTFOLIO

[ FREDDIE HESSIAN ] Designer

Design Portfolio Design Portfolio

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Design Portfolio

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ÂŹ Freddie Hessian

[ TO THOSE WHO HELPED SHAPE ME ] To my family, friends, tutors and coaches who helped form this experience. Thank you for inspiring me to always push harder.

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ÂŹ Freddie Hessian

[ START ]

PHYSIOLOGY_

The journey through my portfolio documents a guide to the

physiological developments to my body over the last two years

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whilst I have been training and studying in San Francisco.

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Each chapter represents three months of training.

Distance

2,542.3 mi Heart-rate [ av ] 178

108,209 ft

Concept

Elevation

Max Blood Lactate [ mM/L ] □ 6.82

VO₂ Max [ ml/kg/min ] ⚡ 68.3

Max Heart Rate [ bpm ] ┴ 197

[ THE JOURNEY ] This book exists because of hard work and dedication.

It exists not only because of a passion for design, but a true dedication to the sport of running. A journey not possible without thousands of miles.

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The paths represent the distance covered to arrive at this point and the journey yet to come both in design and athletically.

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Contents

Redefining Night Life

[ 02 ]

Only Leave Footprints

[ 03 ]

Masters of Camouflage

[ 04 ]

Simplicity of Form

[ 05 ]

Semi-conscious State

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¬032

¬048

¬066

¬076

[ 06 ]

No Longer Limited

[ 07 ]

Naturally Sourced

[ 08 ]

Ability to Think

¬094

¬114 007

[ 01 ]

¬130

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Redefining Night Life

ÂŹ Freddie Hessian

Distance 3,032.4 mi Heart-rate [ av ] 179 Elevation 126,693 ft

□ 6.90 VO₂ Max [ ml/kg/min ] ⚡ 68.5

Redefining Night Life

Max Blood Lactate [ mM/L ]

Max Heart Rate [ bpm ] ┴ 191

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PROJECT_

PLND: A Night Life Brand CLASS_

Visual Literacy INSTRUCTOR_ Sandra Isla CATEGORY_

Branding // Identity TERM_

Spring 2018 Redefining Night Life

[ 01 ]

TYPEFACE_

Capitolium2_R_B

Monument Extended_R

[ OBJECTIVE ] Propose a topic of investigation, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements. Culminating in uniquely different media solutions that work together to create a cohesive visual system.

[ SOLUTION ] PLND is a service/experiential brand that enables the audience to find a specific night out catered to their taste and personality. By basing a night out on the users taste and personality; it creates consistent positive night life experiences.

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[ CONCEPT ] To create a simple and stimulating way to discover nights out in San Francisco which organise every element of the process into one place.

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Redefining night life

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Redefining Night Life

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Redefining Night Life

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Redefining Night Life

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Only Leave Footprints

ÂŹ Freddie Hessian

Only Leave Footprints

Distance 3,553.8 mi Heart-rate [ av ] 176 Elevation

Max Blood Lactate [ mM/L ] □ 6.94 VO₂ Max [ ml/kg/min ] ⚡ 68.7 Max Heart Rate [ bpm ] ┴ 194

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144,926 ft

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PROJECT_

CSR Report CLASS_

Type Systems INSTRUCTOR_

John Nettleton CATEGORY_

Typography / Layout TERM_

Fall 2018 Only Leave Footprints

[ 02 ]

TYPEFACE_

Aktiv Grotesk_L_R_M_B Bressay_R_B

[ OBJECTIVE ] Redesign Burberry’s corporate sustainability and responsibility report.

[ SOLUTION ] Using minimal layouts in combination with abstract photography in order to portray the brands image without over emphasising the obvious idea that they are a luxury fashion brand.

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[ CONCEPT ] To enhance and expand on the original report by connoting the luxury brand image without showing a fashion narrative or their products.

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respon si ble

sou rci ng

ÂŹ Freddie Hessian

Only Leave Footprints

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Redefining Only Leave Footprints night life

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Only Leave Footprints

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Only Leave Footprints

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Only Leave Footprints

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Masters of Camouflage

ÂŹ Freddie Hessian

Masters of Camouflage

Distance 4,200.2 mi

181 Elevation 163,308 ft Max Blood Lactate [ mM/L ] □ 6.99 VO₂ Max [ ml/kg/min ] ⚡ 68.9 Max Heart Rate [ bpm ] ┴ 196

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Heart-rate [ av ]

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PROJECT_

Natural History Museum CLASS_

Final Degree Show INSTRUCTOR_ Andrew Selby CATEGORY_

Typography TERM_

Spring 2016 Masters of Camouflage

[ 03 ]

TYPEFACE_

Central_B

Chromatophore Central_B

[ OBJECTIVE ] Create a compelling final degree show to culminate my undergraduate studies at Loughborough University.

[ SOLUTION ] A typeface inspired by a layered cell that is found in some species of animals which enables them to camouflage themselves. Resulting in layered posters printed on transparent material as well as three dimensional, laser cut type forms.

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[ CONCEPT ] Create a typographic solution for a Natural History Museum exhibition about animals who have the ability to camouflage themselves from predators.

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Masters of Camouflage

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Masters of Camouflage

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Masters of Camouflage

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Masters of camouflage

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Masters of Camouflage

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Masters of Camouflage

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Simplicity of Form

ÂŹ Freddie Hessian

Distance 4,574.6 mi Heart-rate [ av ] 176

181,138 ft Max Blood Lactate [ mM/L ]

Simplicity of Form

Elevation

□ 6.81 VO₂ Max [ ml/kg/min ] ⚡ 68.8 Max Heart Rate [ bpm ] ┴ 187

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PROJECT_

Type Spec Posters CLASS_

Type Forms INSTRUCTOR_ David Hake CATEGORY_

Typography TERM_

Fall 2017 Simplicity of Form

[ 04 ]

TYPEFACE_

Gill Sans_L_R_B Rockwell_R_B

[ CONCEPT ] Create consistency using minimal compositions, simple colours and contrasting scales in order to showcase the unique parts of the typefaces. [ SOLUTION ] Using a simple colour palette to emphasise the individual elements found in each typeface and incorporating unique glyphs to highlight their differences.

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Perpetua_L_R

[ OBJECTIVE ] Design three posters based on typography classifications by encompassing their specific characteristics.

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Simplicity of Form

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Gil

ABCDEFGH

abcdefghijk

012345678 072

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Simplicity of Form

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Simplicity of Form

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Semi-conscious State

ÂŹ Freddie Hessian

Distance 4,799.3 mi Heart-rate [ av ] 182 Elevation 197,689 ft

□ 7.01 VO₂ Max [ ml/kg/min ] ⚡ 69.2

Semi-conscious State

Max Blood Lactate [ mM/L ]

Max Heart Rate [ bpm ] ┴ 195

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PROJECT_

Dream State CLASS_

Type Experiments INSTRUCTOR_ David Hake CATEGORY_

Typography / Motion TERM_

Spring 2019 Semi-conscious State

[ 05 ]

TYPEFACE_

Akzidenz Grotesk_R_B

[ OBJECTIVE ] Develop a concept based on a dream which will form into a set of movie posters and a motion trailer.

[ SOLUTION ] Printing onto acetate enabled layering which allowed to create a thought provoking depth of field whilst being able to capture an abstract narrative which the film Trance plays upon.

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[ CONCEPT ] Using solely a scanner with printed image and type to set a semi-conscious, confused tone.

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Semi-conscious State

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Semi-conscious State

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Semi-conscious State

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Redefining night life

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Semi-conscious State

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¬ Freddie Hessian

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Semi-conscious State

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No Longer Limited

ÂŹ Freddie Hessian

Distance 5,198.4 mi Heart-rate [ av ] 181 Elevation 219,197 ft

□ 7.0 VO₂ Max [ ml/kg/min ] ⚡ 69.6

No Longer Limited

Max Blood Lactate [ mM/L ]

Max Heart Rate [ bpm ] ┴ 193

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PROJECT_

Design Conference CLASS_

Type Systems INSTRUCTOR_

John Nettleton CATEGORY_

Typography TERM_

Fall 2018 No Longer Limited

[ 06 ]

TYPEFACE_

Agrandir_SNR_R PP Woodland_R

[ OBJECTIVE ] Redesign a design conference and the materials which go with it.

[ SOLUTION ] Bold colour with de-constructed glyphs push a modern look with the intention to promote the digital avenue typography is constantly evolving into.

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[ CONCEPT ] The conference I chose explores the future of typography and the way it will develop in coming years, thus pushing my concept towards a futuristic aesthetic.

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y rap

21 April 2018 Zagreb, Croatia

ÂŹ Freddie Hessian

No Longer Limited

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Redefining night life

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Naturally Sourced

ÂŹ Freddie Hessian

Distance 5,813.2 mi Heart-rate [ av ] 179 Elevation 232,810 ft

□ 7.1 VO₂ Max [ ml/kg/min ] ⚡ 69.6

Naturally Sourced

Max Blood Lactate [ mM/L ]

Max Heart Rate [ bpm ] ┴ 194

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PROJECT_

Frog Hollow CafĂŠ CLASS_

Visual Literacy INSTRUCTOR_

Hunter Wimmer CATEGORY_

Branding / Systems TERM_

Spring 2018 Naturally Sourced

[ 07 ]

[ OBJECTIVE ] From a hand written sign found in an environment in San Francisco, develop and communicate its intent to create a system of communication.

TYPEFACE_

Avenir_L

Serifa_L_R

[ SOLUTION ] Consistent photography which highlights the quality of produce, combined with copy which focusses on the sustainable methods practiced behind the scenes which works across a multi platform system.

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[ CONCEPT ] Evolve the sign to support the practices and history of the brand in order to reinvigorate the unique selling points of the cafĂŠ.

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Naturally Sourced

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Ability to Think

ÂŹ Freddie Hessian

Ability to Think

Distance 6,809.3 mi

182 Elevation 253,645 ft Max Blood Lactate [ mM/L ] □ 6.9 VO₂ Max [ ml/kg/min ] ⚡ 69.9 Max Heart Rate [ bpm ] ┴ 195

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Heart-rate [ av ]

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PROJECT_

Phenomenon Magazine CLASS_

Making Ideas Visible INSTRUCTOR_ Sandra Isla CATEGORY_

Layout / Photography TERM_

Fall 2017 Ability to Think

[ 08 ]

TYPEFACE_

Eurostile_R_M_B

[ OBJECTIVE ] Choose a natural phenomena as a starting point to design a predominantly image based magazine on.

[ SOLUTION ] Transforming the notion of fog into the human brain and how the term brain fog has developed in modern society. Using photography I took around the city to dictate the feelings and symptoms that come with the brain fog.

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[ CONCEPT ] Develop the natural phenomena of fog into a compelling visual narrative.

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Ability to Think

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Redefining night life

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Ability to Think

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[ [ To my family ]

]

[ Instructors ] Mary Scott David Hake Hunter Wimmer John Nettleton Bob Slote Sandra Isla Alberto Attia [ Friends ]

[ Coaches ] Steve Fuelling Kevin LaSure Jen TavĂŠ Torrey Olson

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Beste Dots Elena Klorysa Manuela Wagner Yop Victor Rabah Beth Ivan Kieran

[

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[ [ Contact ] Freddie Hessian [ Email ] frederick.hessian@gmail.com [ Website ] freddiehessian.com [ School ] Academy of Art University, Graduate School of Graphic Design, San Francisco, California. [ Instructor ] Mary Scott [ Book Bindery ] Blurb.com [ Photography ] Freddie Hessian, Unsplash [ Title ] Less Travelled [ Fonts ] Axia, Input Serif Condense [ Software ] Adobe Creative Cloud

Copyright Š 2019 by Freddie Hessian All rights reserved. No part of this

publication can be reproduced without permission of the publisher.

]

Redefining night life

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[

]

[ [ Contact ] Freddie Hessian [ Email ] frederick.hessian@gmail.com [ Website ] freddiehessian.com

[ freddiehessian.com ]

[ School ] Academy of Art University, Graduate School of Graphic Design, San Francisco, California. [ Instructor ] Mary Scott [ Book Bindery ] Blurb.com

Distance 6,809.3 mi Heart-rate [ av ] 182 Elevation 253,645 ft

[ Photography ] Freddie Hessian, Unsplash [ Title ] Less Travelled [ Fonts ] Axia, Input Serif Condense [ Software ] Adobe Creative Cloud

Max Blood Lactate [ mM/L ] □ 6.9 VO₂ Max [ ml/kg/min ] ⚡ 69.9 Max Heart Rate [ bpm ] ┴ 195

Copyright © 2019 by Freddie Hessian All rights reserved. No part of this

publication can be reproduced without permission of the publisher.

]