Live proud Autumn/Winter 2023

Garden State

Victoria is well known for beautiful parks and playgrounds. Discover a whole new crop from Frasers Property.

It’s Rewarding to Belong

A look at the new and improved Frasers Property Care & Rewards.

How to Nourish a Community

A community garden in Baldivis is helping a like-minded community flourish.

Photo credit: Mike White

THE NEXT GENERATION

Welcome to the 10th edition of the Live proud magazine.

In this edition we’re turning our gaze to the next generation of people, places, and property experiences shaping our streets and suburbs in the next decade or so.

People like Maryann Aziz, the exciting young talent to take on the architectural profession. Places like the urban renewal of the old Bradmill denim factory in Yarraville, and the transformation of Sydney’s Central Station precinct into Australia’s Silicon Valley. Property experiences such as our new-and-improved Care & Rewards program.

We also take a look at how a flourishing community garden in Baldivis is nurturing neighbourhood bonds, check in on progress at Midtown MacPark, reveal a stunning new innerBrisbane project, celebrate 10 years of Hamilton Reach, and explore Victoria’s Garden State heritage.

We love bringing these stories to you and hope you enjoy this latest edition of Live proud.

Cameron Leggatt Executive General Manager Development Frasers Property Australia

Artist impression: The Grove, VIC

INTRODUCING PROPERTY’S MOST CARING REWARDS PROGRAM

Some might say that if it ain’t broke, why fix it. But the rebrand of the popular Prosperity loyalty program to Frasers Property Care & Rewards has been a chance to take stock, deliver improvements, and double down on what customers say matters most to them — feeling cared for and appreciated.

Over 7 years since its inception in March 2016, Frasers Property’s Prosperity loyalty program has built up a reputation for being the industry’s most generous rewards scheme with more than 13,000-plus engaged members. An enviable array of benefits has been redeemed thousands of times, with Frasers Property customers using their loyalty rewards to upgrade to a newer home, buy an investment, take an overseas holiday, or help friends and family into their next property.

With the recent name and branding change to Frasers Property Care & Rewards, it’s been a chance for the team in charge of the affinity program to refine and enhance the rewards mix, while elevating and strengthening the customer care experience.

Among the changes introduced are new tier names and benefits, the introduction of additional priority access—Priority+—for members who have bought two or more properties with the company; a new customer care promise spelling out the company’s commitment to care; and a number of improvements to the member portal and app such as social sign-on, member dashboard, brand-new Property Tracker feature, and generally enhanced access and visibility into the entire property journey with Frasers Property.

Frasers Property’s General Manager of Sales and Loyalty, Kesree Jones, says the program improvements have been driven through extensive consultation with members and customers.

“The two biggest drivers of the changes we’ve made are around delivering confidence and simplicity,” explains Kesree. “First, it’s the confidence in knowing that the care and rewards you receive as a member are provided by the same globally recognised brand that designed and delivered the property you bought as well as the community it’s in. So, it just made sense for us to elevate the Frasers Property name in the program name.

“The second is making it easier for customers to connect with us. Whether that’s through the personalised support of our Customer Care Managers or more seamless self-serve functionality on our membership portal and app, the key is giving people the information they need when they need it and removing those friction points that can create frustration along the way.”

Care you can always count on

According to Frasers Property Executive General Manager of Development, Cameron Leggatt, providing enviable membership rewards are a hugely valuable part of the loyalty program mix, but first and foremost you must get the care part right.

“We have what we call a culture of care in the business that permeates every aspect of what we do,” says Cameron. “From urban design to construction quality to customer care, everything we do is so people can feel proud and confident in the decision they’ve made to buy from us.

“We’re acutely aware that buying any property, let alone one that’s not constructed yet, comes with its fair share of uncertainty and stress. The process can be daunting. So, our commitment to care is to ensure you’re always supported through that process. That commitment means delivering what we say and if there are any issues at settlement, we fix it right away.”

Aside from robust quality processes built up over almost a century in business, the company’s other secret weapon is its Care team. Warm, empathetic, authentic, and caring, Frasers Property’s Customer Care Managers are empowered in their jobs to go the extra mile for customers whenever the occasion calls.

“I think one of the things our customers value the most is the personal relationship we have with them,” says Kesree. “That means our Customer Care Managers can play lots of roles. Sometimes that’s a sounding board for someone’s frustrations, but equally, it can be someone customers can rely on to solve an unexpected problem.

“We’ve had examples where a Customer Care Manager has dropped a heater off to someone’s apartment to keep them warm while the air conditioning unit is being serviced. And recently a buyer from Hong Kong couldn’t get here in time to take possession of their new home. So, they rang their Customer Care Manager and she drove out to the property and did a virtual tour over FaceTime opening every cupboard, turning on every tap, inspecting everything bit by bit so the buyer would feel confident that it would all be ready for them when they did finally arrive. It’s that above-andbeyond attitude that makes all the difference in the end.”

Rewarding loyalty

Loyalty programs that reward people for regular repeat purchases—whether for airline travel, makeup brands, or coffee pods—are everywhere. But if, as sales data by leading property market analyst firm CoreLogic suggests, people hold on to their homes for an average of 11 years or so before moving on to the next, why would a company like Frasers Property Australia need an affinity program? Doesn’t the infrequency with which we buy homes seem counter-intuitive to loyalty?

Not so, says Kesree. She argues that there is tremendous value in the company’s commitment to creating belonging across the communities it creates and the way it invites its residents to participate in that creation.

Tailor’s Walk residents, Rob and Emma, are a case in point. As early residents of the Frasers Property community in Botany, they used their Frasers Property rewards membership to help Rob’s sister secure her home in the same neighbourhood.

“It’s great to have my sister, her husband, and my nephew upstairs,” says Rob. “So, we spend a lot of time together; we see them most weekends. Having that kind of social aspect means you just feel so much more at home. It’s really lovely having them close by.”

“For us, one of the greatest rewards we can offer people is to share their loyalty benefits with the people they love. By recognising and rewarding their advocacy, we see people create beloved communities around them in the place they’ve decided to call home. In effect, they curate their own neighbourhood with family and friends they have referred to live alongside them.”

The Frasers Property Care & Rewards program allows members to share a purchase reward and priority notification on upcoming new property releases to their immediate family members, while the hugely popular Gift 2 Get 2 promotion expands the referral pool to include friends on an intermittent basis. The idea to include friends was one that came from a customer, says Kesree, and recognises that having your friends around you in the same community is just as important as family.

Emma and Rob, Tailor’s Walk, NSW

Invest for success

The other way that Frasers Property’s Care & Rewards program comes into its own is by helping members build a property investment portfolio. According to Kesree, even though homeowners don’t upgrade their place of residence all that frequently, many will invest at more regular intervals.

“Australians are pretty obsessed with property,” explains Kesree. “Not just as a place to live, but the foundation of building wealth and security for later in life. So, it’s fairly common to see customers take a couple of years to establish themselves in their new home and then start looking around for an investment property. That’s where our repeat purchase rewards really start to work for them.”

Kesree says that the investors they see through program are an astute bunch, looking for quality investments that drive a combination of higher rental yields, lower vacancy rates, and capital appreciation potential.

“What we’re finding is that most investors will typically buy within a 5km radius of where they live because they know that if they like living there, so will future tenants. And I think the mature property investor now seeks out a better-quality investment property because they know, especially with COVID, that people are wanting bigger apartments and more flexible homes, as well as better amenity and stronger community.

“And this might surprise people, but investors will price in the value of community into their investment decisions because places with that kind of character have people lining up to rent those properties. When you combine Frasers Property’s approach to community building with quality properties and membership advantages for investors, it drives a lot of confidence for people.”

For more information about the new-and-improved Frasers Property Care & Rewards program, head to careandrewards.com.au or call 13 86 88.

Baldivis Park, WA

AND THE WINNER IS

To date, Frasers Property Australia has collected more than 400 awards. And while winning awards isn’t why we do what we do, it’s a welcome recognition of our approach to creating stronger, smarter, happier neighbourhoods that enhance the way people live life together

All across the country, neighbourhoods by Frasers Property Australia have been recognised by peak industry bodies for their excellence in design, innovation, sustainability, landscaping and liveability. These include Australia’s most awarded mixed-use development, Central Park Sydney, as well as landmark communities such as The Waterfront at Shell Cove, Burwood Brickworks in Melbourne, and Minnippi Quarter in Brisbane.

As 2022 came to a close, a new collection of trophies now grace the Frasers Property shelves, including six for Burwood Brickworks, two each for The Waterfront, Shell Cove and Ed.Square, and one each for Mambourin and Putney Hill. In addition, Frasers Property was recognised for its Diversity & Inclusion Excellence and rising star Kate Nason took home the Young Professional of the Year in the Urban Development Victorian Awards for Excellence.

Winners

Burwood Brickworks

Sustainability Leader

AFR

Design Excellence

UDIA VIC

Medium Density Development

UDIA VIC

Property & Construction

AFR

Cultural Heritage and Culture Industry Design (awarded to indigenous design and strategy studio, Balarinji) A-Design Award & Competition

Interior Architecture

iF Design

The Waterfront, Shell Cove Design Excellence

UDIA NSW & National Awards

NSW Regional Development

UDIA NSW

Ed.Square

Retail Development

UDIA NSW

Interior Design, Public or Institutional Sydney Design Awards

Mambourin

Excellence in Construction of Commercial Buildings

Master Builders Victoria

Putney Hill

Residential Development

UDIA NSW & National Awards

Frasers Property Australia

Young Professional of the Year

UDIA VIC

Diversity & Inclusion Excellence

UDIA NSW

Commendations

Ed.Square

Mixed-use Development

UDIA NSW

Midtown MacPark

Marketing Excellence

UDIA NSW

SUPPORTING A NEW GENERATION OF WOMEN IN ARCHITECTURE

With the opportunity to put their stamp on the buildings in which we live, work, and learn, more women are breaking into the traditionally male-dominated profession of architecture. Lending a helping hand is Frasers Property Australia’s Women in Architecture Scholarship, now in its second year.

Maryann Aziz, recipient of the Frasers Property Master of Architecture Scholarship for Women

One of the most famous names in contemporary architecture belongs to a woman—trailblazing Iraqi-British pioneer Dame Zaha Hadid. Dubbed the “Queen of the Curve”, her expressive designs can be found on an array of jaw-dropping buildings from London to Guangzhou to Azerbaijan. Hadid passed away in 2016, leaving a remarkable legacy and standard for future female architects to aspire to.

Helping young women to follow in Hadid’s footsteps is the goal of Frasers Property Australia’s two-year, $60,000 Master of Architecture Scholarship for Women open to full-time and part-time students who have completed undergraduate studies in architecture at Western Sydney University.

The second recipient to benefit from the scholarship is Maryann Aziz, a devotee of Dame Hadid’s work, and the first woman in her immediate family to study architecture.

“Mum’s uncle was one of the first architects in my home country, who established many buildings there. So, it’s a huge honour to be doing this,” says Maryann. “I really hope that in the coming years, the industry is celebrated as much for its diversity as it is for its creativity.”

According to Nicholle Sparkes, General Manager Delivery and Operations at Frasers Property—one of the only property-related companies in Australia to achieve the WGEA (Workplace Gender Equality Act) Employer of Choice certification—there’s an urgency to create more diversity and opportunity in the field.

“Architecture, like the property industry more broadly, has long been a male-dominated occupation,” explains Nicholle.

“Yet, diversity enriches everything we do, from our daily working lives to the built environments we create for current and future generations. That’s why initiatives such as the Master of Architecture Scholarship for Women are so important—to encourage and support more women into the profession.”

Paying it forward

Dean of Western Sydney University’s School of Engineering, Design and Built Environment, Professor Mike Kagioglou, commends Frasers Property for their ongoing commitment to the next generation of female architects.

“Western Sydney University is incredibly proud to partner with Frasers Property Australia in support of this talented student,” says Professor Kagioglou.

“The scholarship will connect Maryann to one of Australia’s leading property developers with strong connections to Sydney’s west, providing valuable support and professional development opportunities.”

Maryann is the second recipient of the Frasers Property Master of Architecture Scholarship for Women, after Sarah Abu Dareb was awarded the inaugural scholarship in October 2020. Now in the final stages of her Masters degree, Sarah also congratulated Maryann and wished her all the best with her studies.

“The Scholarship for Women has helped shape my academic development, provided me with an opportunity to embark on my career as an urban designer, and heightened my confidence in the field,” says Sarah.

“I have no doubt that Maryann, too, is able to use this wonderful opportunity for her academic growth and build her career in the design industry.”

Western Sydney University’s Master of Architecture (Urban Transformation)—led jointly by Chair of Architecture, Professor Paul Sanders and Professor Peter Poulet—is the only course of its kind in western Sydney and offers students access to realworld learning opportunities, including Australia’s once-in-a-generation infrastructure projects such as the Aerotropolis, set to transform the western Sydney region.

RIDING THE ROLLERCOASTER

With consumer confidence at a low ebb and inflation at its highest level since 1990, the property market outlook for 2023 is anything but certain. But there are signs that the second half of the year could see the rollercoaster ride level out and enjoy a bit of even terrain.

By Cameron Leggatt Executive General Manager Development Frasers Property Australia

When I think about the ups and downs of the Australian property market over the last few years, I’m reminded of a recent family visit to Dreamworld on the Gold Coast. Stepping aboard one of the newer style of rollercoasters with its whiplash turns and precipitous drops, it promised airborne exhilaration and white-knuckle terror in equal measure. The kids loved it. I couldn’t wait to get off.

So, given the wild ups and downs of the property market in the last couple of years, I absolutely sympathize with folks standing on the sidelines and wondering whether this is a ride they really want to get on.

With consumer confidence at a low ebb and inflation at its highest level since 1990, the outlook for 2023 is anything but certain. But there are signs that the second half of the year

could see the rollercoaster level out and enjoy a bit of even terrain.

Let’s take a look at some of the factors giving me a bit more confidence in the year ahead.

Long growth cycles, short downturns

In March this year, the Reserve Bank of Australia made its 10th consecutive raise in the official cash rate to 3.55% in a bid to tamp down inflation. For mortgage holders and those seeking new finance, this has been disheartening news. The questions on everyone’s lips now seems to be: when will it end?

There’s a growing consensus amongst economist and market watchers that there could be another rate rise or two yet to come, but the inflationdampening effect has started to work. We may be seeing the beginning of the end of this downward cycle.

Exactly when the recovery begins again is still to be seen and is uncertain, but it’s worth remembering that in the long history of the Australian housing market, upward swings typically tend to last much longer than the downturns, and that over time the trend is historically toward growth.

According to leading property insights business CoreLogic 1, there have been six distinct cycles of growth and decline in the last 30 years, with dwelling values rising by an annual compound rate of 5.4% on average since July 1992. Research by Domain2 found that downturns last for a quarter of the time as upswings, with the depth of declines getting nowhere close to the boom-or-bust predictions that frequently make news headlines.

That’s a useful long-term picture to keep in mind when contemplating whatever volatility the property market is experiencing in the short term.

Interest rates are only one part of the economic story

While interest rate rises have been the big economic news story of late, they’re far from the complete picture. Australia’s labour market remains healthy with low unemployment and moderate wage growth. This means that the ability to borrow (and pay back) mortgage finance may still be in reach of many people.

One of the other big indicators is what’s happening in the rental market. To say it’s tight is an understatement. Vacancy rates are the lowest they’ve been in many years and rental prices are surging as demand far outstrips supply. With borders reopened, immigration rising, smaller household composition than we’ve ever seen before, and supply constraints in almost every major city, the demand for new housing is now at a critical level. These factors alone are likely to fuel a significant new growth cycle; it’s just a matter of time.

There’s another indicator you won’t find in a chart from the RBA or CoreLogic, and it’s what we’re seeing on the ground at our Frasers Property projects across the country.

Buyers haven’t fled the market; they’re simply taking their time and doing their diligence. Sale cycles may be a bit longer than they were at the peak of the last boom, but savvy purchasers seeking quality investments and who are shopping for specific features and amenities are most definitely still active. Many are using the quieter, less chaotic market conditions to get their hands on a property that perfectly suits their needs.

A steady long-term view is better than a risky short-term gamble

Australians are a property obsessed people. We love to talk who bought well and who got priced out at the peak, but the truth is that gambling on when the market will bottom out so you can jump in and cherry pick a bargain is incredibly hard. It’s virtually a game of chance, that’s how hard it is.

For the vast majority of homeowners and would-be homeowners, the mid to long term horizon matters much more. If the home you’re looking at is somewhere you expect to live for the foreseeable future (and even longer), focusing only on short-term cycles is a distraction that could potentially keep you from missing the window that works for you.

The smart approach is to have your own plan, know what you can afford, and take that rollercoaster ride when the time feels right for you. With good diligence and decision making, you’ll find it’s an exhilarating adventure.

Cameron Leggatt Executive General Manager Development Frasers Property Australia

1 corelogic.com.au/news-research/news/2022/thelong-game-30-years-of-housing-values

2 domain.com.au/news/house-price-cycles-historyreveals-the-truth-behind-boom-or-bust-2-1161761/

Bradmill Yarraville, VIC

BREATHING NEW LIFE INTO BRADMILL

Creating a new neighbourhood within an existing community requires a deep understanding of history and context. At Bradmill Yarraville in Melbourne’s inner west, Frasers Property are determined to retain the old denim factory’s heritage, character, and local affection.

When the old Bradmill Denim Factory site in the inner west Melbourne suburb of Yarraville came up for sale in late 2021, Frasers Property Australia knew it was the perfect location for their awardwinning brand of neighbourhood creation. Steeped in history and dotted with heritage buildings, the redevelopment of Bradmill would require sensitive urban renewal and considered community engagement to create both a compelling new vision for the future and a respectful honouring of its past.

Sarah Bloom is Frasers Property’s General Manager Development in Victoria. Spearheading the

acquisition of the site, she says that it was clear from day one that opportunities of the magnitude offered by Bradmill don’t come along every day.

“The first thing that strikes you is the scale of the site,” Sarah explains. “To be able to plan a new neighbourhood across 26 hectares of land only 7kms from the city is a remarkably rare thing.

“The second is that it’s got this iconic kind of appearance with red brick factory buildings and boiler house quite visible as you head over the Westgate Bridge. So, people all over Melbourne know about it. There’s quite of lot affection for it and interest in what the urban renewal of it will entail.”

Yarraville, VIC

A village within a village Bradmill’s Development Director, Theo Della Bosca, is also keenly aware of the anticipation and expectation building up around the development. Having redeveloped another high-profile inner-suburban site into the thriving mixeduse neighbourhood of Burwood Brickworks in Melbourne’s east, he’s well versed in the elements of success needed for infill projects.

“When you’re creating a new community inside an existing one, I think you have to be conscious to fill in the gaps that exist in that urban fabric rather than just replicate what’s already there,” says Theo.

“Given the very identifiable nature of Yarraville’s village feel, we need to make sure that we’re complementary to that, yet distinctive enough for people to see Bradmill Yarraville as somewhere that enhances and builds on what makes the inner west so dynamic and desirable.”

Those enhancements include providing a range of new community spaces and facilities, neighbourhood shopping, and a smartly sustainable array of townhomes and apartments designed to suit the diverse mix of singles, couples, and families, that make Yarraville home.

In keeping with Frasers Property Australia’s longheld leadership in environmentally sustainable development, the Bradmill neighbourhood will be an all-electric community targeting a 6-Star Green Star Communities certification. The retained heritage buildings consisting of the iconic boiler house, proofing plant, and dye house, will be repurposed and are proposed to include a mix of commercial, creative, community and residential uses.

Yarraville, VIC

Stories of Bradmill

The focus on lower-impact and resilient environments is one thing. For David Mazzotta, Senior Community Development Manager on the project, it’s the social sustainability of Bradmill that will ensure it remains a beloved community for generations to come.

“We’re not starting with a blank canvas here at all,” says David. “Bradmill has this really proud history as a place of work for thousands of local people over many decades. It was, at its height, a homegrown economic success story, producing fabric for major brands like King Gee.

“We know from our research and speaking with second and third generation Yarravillians, that it also has a significant migrant story too. So many people’s experiences of the great Australian dream started here at Bradmill, not just in the jobs they had as dyers, machinists, and weavers but in the friends they made and the strong bonds of community that sprang up around the factory.”

Thanks to the ground-breaking Stories of Bradmill project sponsored by Frasers Property, it’s a significant era of Melbourne history that will be as much a part of the project’s future as it is of the past.

Yarraville, VIC

With the assistance of a documentarian specialising in community history, Stories of Bradmill will record and celebrate the unique history of the Bradmill site, so that it can be reflected within the new community and the restoration of the heritage precinct.

“As well as engaging with former Bradmill employees, community-based organisations, and Council to record the cultural heritage of the site, we also want to speak with local residents to find out what Bradmill means to them,” says David. “If you’ve got a history with the site—whether you worked there or a friend or family member did—or you have photos or stories you’d like to contribute, we’d love to hear from you.”

For more information on Bradmill Yarraville, or to contribute to the Stories of Bradmill history project, contact Frasers Property on 13 38 38.

Views from the old Bradmill Denim Factory, Yarraville, VIC

GARDEN STATE

Melbourne is known the world over for its beautiful parks and gardens. In keeping with that tradition, Frasers Property Australia’s Victorian communities feature some of the most inspiring, exciting, and alluring public parks you can imagine.

Berwick Waters, VIC

Thanks to its fertile climate and generous annual rainfall, Victoria has long been called Australia’s Garden State, with Melbourne its Garden City.

Just over a decade after Melbourne’s European settlement, the Royal Botanic Gardens were established in 1846. In 1908, would-be settlers were enticed with offers to create farms and homes amongst the new colony’s “healthy and congenial surroundings.”

By the 1920s large-scale urban developments such as the Merrilands Garden Suburb in Reservoir were designed to emphasise parks, gardens, and pedestrian-enjoyment, further enshrining Victoria as the state that prioritised human harmony with the natural environment. Then, in 1974, the state’s Premier, Rupert Hamer, officially designated Victoria ‘The Garden State’ with the moniker appearing on car license plates for several decades thereafter.

This garden-loving history and enduring affection for green open space is now permanently part of the Victorian psyche. Placemakers and community builders like Frasers Property Australia are continuing that legacy with an array of contemporary new parks, gardens, and places to play, all at the heart of their emerging neighbourhoods.

Moving with the times

According to Brent Hill, Sales & Marketing Director for Frasers Property in Victoria, there’s been a big leap in progressive thinking when it comes to the design of public open space in new communities.

“Being satisfied to just put in a footy field and a cricket pitch is really old-fashioned thinking,” says Brent. “The way we are designing parks and playgrounds today is a world removed from that.

“We’re not only thinking about how these spaces will be used for sports, but how they’ll support children’s development of varying ages and abilities as well as being places that facilitate gatherings, celebrations, relaxation and recreation for grownups too.”

The Grove, VIC

A case in point is Frasers Property’s Mambourin neighbourhood in Melbourne’s south-west. The expansive Barrabool Boulevard Park and adjoining wetlands offer a wonderland of outdoor exercise equipment, BBQ and picnic facilities, play towers, mazes, flying fox, waterplay areas, a basketball court and a skate park—a magnet for locals of all age groups.

Recently, a second park designed for young children to test their climbing and adventure skills opened in Heidelberg Avenue at Mambourin. Along with climbable bee sculpture and bee-themed play equipment, the park includes basket swings, a hill-slide, shelter and nature play elements set amidst extensive gardens featuring Plane Trees, Flame Trees and Moreton Bay Figs. A third local park will offer added layers of adventure for older children with bouldering, rope climbing, and a BOBITS (Bits of the Bush in the Suburbs) garden.

On the other side of the city, Frasers Property’s Five Farms development is exploring ways to create more inclusive open spaces, with its first park designed to be

accessible by children of varying abilities. Created in consultation with children’s charity, Touched by Olivia, Hillsmeade Park will have wheelchair-friendly ramps, sandpit, trampoline, swings, and climbing structures as well as accessible parking and ambulant toilets.

Jackie Zedda, Frasers Property’s State Marketing Manager, says that the new park is a wonderful example of the evolution toward diversity, inclusiveness, and cultural recognition that’s taking place in public spaces.

“Melbourne is a melting pot of people from different places, backgrounds, and experiences,” explains Jackie. “So, it’s important that we don’t have this bland or homogeneous approach to the places in which we gather for relaxation or recreation.

“The fact that the park at Five Farms has facilities for able-bodied kids to play alongside kids with disabilities means that everyone can share in the joy of play.”

Mambourin, VIC

Artist impression: Five Farms, VIC

Berwick Waters, VIC

Let’s take it outside

Over at the award-winning Burwood Brickworks neighbourhood, the newly minted Village Green offers a welcoming gathering place in the heart of the community that also honours the history of the site in its climbing structures and play zones.

A brick ‘kiln’ tower is an adventure playground unto itself with a ladder and a rock-climbing wall leading up to an awesome slide. For the more musically minded, a fun xylophone at the base of the tower stands ready for a melody to be played on it. Shaded picnic structures and dog park mean the whole family, even Fido, can join in the fun.

“The Village Green at Burwood Brickworks recognises that great parks and gardens become the focal points of their community,” says Brent. “And this one really links the whole neighbourhood including the Burwood Brickworks urban plaza and shopping centre, making it highly walkable and pedestrian friendly.”

Rounding out the variety of experiences in the parks and play spaces of Frasers Property’s Victorian communities are a Grand Prix BMX track at Berwick Waters, and four new playgrounds with custom play elements inspired by the natural beauty of Werribee River at The Grove.

For as good as this new breed of parks and gardens have become, there’s always room for evolution and improvement.

“We conduct pretty regular focus groups with our customers where we seek feedback on what we can be doing better or differently,” says Jackie. “Making sure that parks can be enjoyed more comfortably in the summer months is a key consideration for new residents. As a result, we pay a lot of attention to installation of shade structures, water play areas, picnic tables, and lighting so people can get the most out of those spaces.

“One of the things that we heard a lot in the lockdowns, is how grateful people were for their neighbourhood parks as places to escape to. It has certainly spurred us on to ensure that the public spaces we design today will be ones that people choose to come back to again and again in the future.”

38 38.

For more information on Frasers Property neighbourhoods in Victoria, call 13

Burwood Brickworks, VIC

COOL IN THE CITY

No Australian capital city has reinvented its identity over the last decade or so quite like Brisbane. It might still affectionately be known as BrisVegas to tourists, but these days much of Brisbane’s inner city has a lot more in common with the luxe laid-back lifestyle of Palm Springs than it does the crass commercialism of Las Vegas.

Take a stroll around the fashionable James Street precinct and you’ll see why. From the distinctly mid-century lines and swanky style of Fortitude Valley’s Calile Hotel to the shops sporting Australian and international boutique brands to the bars and restaurants dotted all the way down to New Farm, this is where Brisbane’s best-dressed come to be seen, out on the scene.

Tucked away at the corner of Chester Street and Morse Street in Newstead, about a block away from the buzzy comings and goings at The Calile, sits the site of a new development by Frasers Property Australia. Although small in size—the formerly semiindustrial property is just 3016 square metres—Frasers Property Development Director Jason Flanders is thinking big when it comes to the site’s transformation, which will include a Rothelowman-designed apartment building as well as 10 luxury townhouses, connected by a subtropical laneway and a public plaza overhung with greenery.

In keeping with the upmarket cachet of the surrounding precinct, the Chester Street address will offer some of the best lifestyle amenities

to be found in modern inner-city living, with the proposed plans including lusciously landscaped rooftop gardens and pool, wellness centre including gymnasium for the exclusive use of residents, street-level cafe and restaurant, and a greening of the private and public spaces into a richly fertile oasis.

“There are three really significant themes we’re bringing together for this development,” says Jason. “The first is ensuring the architectural form is pure and true to this subtropical outcome we’re creating. So soft colour palettes, honest materials, and a sense of ‘breathability’ that’s very Queensland in style.

On the doorstep of Brisbane’s hip James Street precinct lies the site of Frasers Property Australia’s newest acquisition, a boutique apartment and townhouse development that will be a verdant garden oasis amidst the bustling scene of Newstead

Artist impression: Chester St, QLD

“The second is generosity in the way the site will contribute to the civic amenity and public realm of this precinct. We want this to be a place that people will be drawn into as a sort of calming respite from the heat and activity outside.

“And lastly, we want the homes we’ll be offering here to rethink the way private thresholds like balconies and terraces work as extensions of your living spaces. We’re focusing on elements of adaptability in the built form as well as bringing the outside in.”

Best of both worlds

Perhaps the other big theme of the project is simply that it offers something that’s still somewhat rare: the chance to live footsteps from James Street, immersed in the culture and buzz of one of Brisbane’s most exciting entertainment precincts.

Says Bella Macfarlane, the project’s Development Manager, this is no ordinary opportunity and one of the key reasons that Frasers Property moved quickly to acquire the site.

“The lifestyle potential really will be the key driver for this project. There’s almost never an opportunity to live this close to James Street and you can’t find all that much residential in this area. Couple that with the surrounding amenity as well as the amenity planned on-site and it’s almost like you could be living at The Calile with days by

the pool and nights out eating at local favorites like Bianca or Hellenika. That’s going to be a huge selling point for people who love to feel plugged into the pulse of the city.”

Frasers Property Project Marketing Manager, Tyler Feder, says that the key to the success of a project like this one is its ability to offer discerning buyers the best of both worlds. Immersed within the ‘style hub’ of Brisbane, residents will have the opportunity to enjoy the precinct’s energy and buzz at any time. But at home, they’ll find sanctuary and serenity in built form that’s perfectly balanced with nature.

“The exciting thing about the plans we have for this project is that it rejects this idea that to live in the heart of the city, you have to be part of the concrete jungle,” says Tyler. “Here, you can have this beautiful place to live that’s given over to green spaces and deep landscaping, without having to be in the suburbs in a more traditional garden home.

“What might surprise some people is that when we approach projects like this we spend as much time thinking about the landscape architecture as we do about the building architecture. And I think when we can share the final designs with the public, it’ll be clear how central the subtropical amenity will be to the identity of the address and the experience of living there. It’s going to be really special.”

Bountiful Brisbane

The new Frasers Property project is perfectly positioned within 1 kilometre of the four main entertainment precincts of Brisbane and in a part of Brisbane experiencing a significant renewal and regeneration from an industrial past. Jason sees that renewal as part of a larger story that’s taking place in Brisbane more generally.

“I think Brisbane, compared to say Sydney or Melbourne, has been a bit of a sleeping giant,” says Jason.

“Over the last decade especially, the city has quietly gone about remaking itself, especially in terms of culture and recreation. Along with the successful 2032 Olympic bid, and the fact that there are four international airports within an hour and a half making it one of the most accessible capital cities in the country, we’re ready for a more intense focus on what Brisbane has to offer.”

With Frasers Property looking to break ground on the Chester Street project in 2024, future residents will find themselves centre stage for all the action.

For more information on Chester Street or other Frasers Property communities in Brisbane, call 13 38 38.

James St, QLD

Artist impression: Morse St, QLD

Hamilton Reach, QLD

As Brisbane’s awardwinning riverfront community clocks ten years since its inception, we look at the fascinating history and exciting future of Frasers

Property Australia’s Hamilton Reach.

It took just a decade to transform a neglected stretch of land beside the Brisbane River and bordering the Royal Queensland Golf Club at Hamilton, into one of the city’s most elegant and sought-after waterfront communities.

The riverfront location just six kilometres from Brisbane’s CBD was acquired by Frasers Property in 2010 and within two years, 12 luxury Rothelowman-designed homes were built and ready to be occupied, with the very first Hamilton Reach residents moving in around late 2012.

The first of 12 stages to be developed within Hamilton Reach, Green Quarter set a stunning new standard for premium riverfront living, going on to win the Queensland Urban Development Institute’s Excellence Award for Environmentally Sustainable Development in 2014, the first of many awards to be won by this premium community.

Today the 2.5ha Hamilton Reach neighbourhood—the compact apex of a much bigger urban renewal project masterplanned by the Queensland State Government agency Economic Development Queensland—is home to a tightknit community of more than 1100 residents, with freehold homes, terraces, and apartments set amongst a verdant oasis of parks, gardens, and waterfront landscape.

Ensuring a diverse and high-quality outcome across the community, each new stage passes through a rigorous design process, where architects pitch their vision, and the best designs are selected.

Development Director, Jamisen Rivera, says that Hamilton Reach presented Frasers Property with a rare opportunity to establish a socially vibrant riverside community blessed with ample lifestyle amenity and public domain in a secluded haven away from the hustle and bustle of city life.

“From the beginning, our vision for Hamilton Reach has always been to deliver a design-driven community that succeeds at connecting residents to their environment and each other through meticulous planning and considered placemaking,” says Jamisen.

That consideration is seen and experienced in a number of ways, from the neighborhood’s walkability, emphasis on high quality green spaces, local beach, and the casual, coastal-influenced dining available right on the river. Reclaimed timber from the old wharves have been integrated into the community’s sensory gardens and street furniture, while the arresting and awardwinning array of architecturally designed apartments and homes are oriented to catch the light and breezes off the river.

Green Quarter, Hamilton Reach, QLD

THE MIDTOWN CONNECTION

Midtown MacPark is more than just a sought-after new neighbourhood in Sydney’s north-west. It’s a new kind of urban village where everyone and everything is connected.

At a smidge over eight hectares—and with a full third of that put aside for open green space and conservation area—Midtown MacPark, the visionary new neighbourhood by Frasers Property Australia, brims with features that belie its village-like size.

A short walk from Sydney’s top-ranked Macquarie University and the shops, restaurants, and recreation spots of Macquarie Centre, Midtown represents a new approach to creating socially vibrant and environmentally sustainable communities where everyone and everything is connected.

According to Midtown’s Development Director Scott Clohessy, connection is the key theme of the project, with every feature and inclusion—no matter how small—part of a larger vision to create north-west Sydney’s most inclusive and connected new neighbourhood.

“Masterplans represent a series of interconnected decisions like where to put the roads and key services, as well how to create seamless links to the surrounding suburbs,” says Scott.

“At Midtown our thinking extends beyond that to creating social and shared spaces, elevating quality of life for residents of all ages and abilities, providing facilities that help keep people active and healthy, and making sure it’s all set-up to be a resilient environment that will thrive for years to come. It requires holistic thinking so that every small decision acts to contribute to the lived experience people will have here.”

One of the first decisions for the $2.2 billion development was to make it entirely walkable. Pedestrian-friendly, Midtown’s streets, green

links, cobbled mews and walking paths connect the Midtown Marketplace and village green to an array of Midtown residences, proposed school and childcare, playgrounds and parks including the ecological corridor of Shrimpton’s Creek Reserve and cycleway, and the pay-as-you-go pool and gymnasium.

For those who do not own a vehicle but might need access to one from time to time, Midtown MacPark’s plans include provision for 50 on-site car-share services. Best of all, public transport users are just 500m from the Macquarie University Metro stop.

To further aid walkability and accessibility for residents of all ages and abilities, Frasers Property made the decision to reduce the slope into the site and create a largely flat layout for the neighbourhood.

“It’s probably not something people will even notice or think about that often, but by reducing the slope across most of the land we can make it easier for residents to navigate,” explains Scott. “That makes a big difference if you’re an older person carrying your shopping home or a young mum or dad pushing a pram.”

Looking to the future

Keeping Midtown life comfortable and sustainable for generations to come means a raft of bestpractise interconnected green initiatives have seen the neighbourhood already achieve its 6-Star Green Star Community rating.

Buildings have been designed to incorporate green rooftops, shaded facades, and mature tree planting to reduce heat gain on lower level apartment windows and the streets below. To fast-track these outcomes, Frasers Property’s partners in the nursery trade (Andreasons Green) have been nurturing a selection of trees for more than four years so that by the time they are ready to be planted on site, they’re already well on their way to maturity.

In another example of interconnected thinking, Frasers Property developed an embedded energy network at Midtown MacPark to provide carbonneutral power to residents through its 100% owned energy retailer, Real Utilities. Utilising rooftop solar, Real Utilities benchmarks its energy rates twice yearly against currently advertised discount prices from the three biggest energy retailers in its local area, ensuring customers always have cheaper rates.

Apartments in the development will be all-electric, as will the Midtown community centre. Hot water will be delivered via a high-efficiency centralised system with reduced costs to end users. Finally, stormwater will be harvested and re-used in the development’s many private green spaces.

Cameron Jackson, Frasers Property Australia’s General Manager Development NSW, says Midtown MacPark will be a sustainability flagship for the company.

“By embedding sustainability in everything we do at Midtown we’ll be delivering quality of life benefits for our community, but also cost of living advantages,” Cameron says.

“The community can expect lower power bills as well as the satisfaction of knowing that the heating and cooling of their homes isn’t having an impact on the planet. And they won’t have to choose between access to green spaces and apartment living—they’ll have both.”

Places to meet, learn, and grow

If environmental sustainability is one half of Midtown MacPark’s DNA, social sustainability is the other.

Facilitating neighbourhood connections, providing more diversity of housing, and creating new vocational opportunities are all part of the overall vision to create a place that generates its own social capital and sustains a supportive community spirit. Creating opportunities for work, play, education, and cultural appreciation are key, says Scott Clohessy. One of the first initiatives is the establishment of a community garden with a bush tucker and native flora theme.

“Community gardens are fantastic places to bring people together in a shared love of growing food,” says Scott. “But we also wanted the garden at Midtown MacPark to pay homage to the food and medicinal herbs of First Nations people, while providing an opportunity to experience a connection to country through indigenous plants.”

Until the permanent facility is complete the temporary community garden features mobile self-watering garden beds from VegePod, along with some freestanding pots for taller and climbing plants. The plant mix supplied by Muru Mittigar and Indigigrow includes a mix of indigenous and traditional edible plants including river mint, lemon myrtle, pig face, lilli pilli, yam daisy, chocolate lily, vanilla lily, basil, rocket, marigold, cos lettuce, hot peppers, parsley, coriander, salt bush, sweet corn, beans and zucchini.

Midtown MacPark

Midtown MacPark

Midtown MacPark

Aside from providing enjoyment and education for residents and local community, the harvest from the community garden may find its way into the kitchens of another worthy social enterprise that’s made a home at Midtown MacPark: the Darcy Street Project cafe.

Providing training and employment opportunities to early migrants, people living with a disability, and those from disadvantaged backgrounds, Darcy Street Project’s goal is to make it easier for young people to gain job experience and increase their confidence and vocational skills.

“Frasers Property Australia’s vision for Midtown MacPark is about inclusion and diversity. This is our focus at Darcy Street Project as well. We share the vision of creating something for the community’s benefit to deliver a lasting, positive social impact,” says Darcy Street Project founder John Cafferatta.

The opportunity to connect and create new social bonds is a built-in design feature of the third apartment building released at Midtown MacPark, named the Treehouse. Designed by award-winning architects Studio Johnson, Treehouse features a series of ‘outdoor’ rooms with airy three-storey ceilings that punctuate the tower’s facade and create peaceful and welcoming spaces for residents to enjoy.

“These spaces are designed to expand the bounds of the apartment and give people a spot to casually bump into neighbours,” says Scott. “It’s kind of like having a mini park in the sky where you can hang out with friends, or work or study in the fresh air. By thinking a bit differently about apartment design, I think we’ve come up with something that brings more social opportunity to apartment lifestyle.”

For more information on Midtown MacPark call Frasers Property Australia on 13 38 38.

Artist impression: Midtown MacPark

A NEW HOME FOR TOMORROW’S GAMECHANGERS

Artist impression: Central Place Sydney, NSW

Sydney’s new tech district at the southern edge of the city is gaining momentum as the circa $3 billion Central Place Sydney commercial precinct receives development approval.

Artist impression: Central Place Sydney, NSW

There’s been a lot of talk lately about the workplace of the future. With recent years characterised by a disruption to traditional work rhythms and time spent at the office, many CBD workers are now finding reasons to get back to the thrum of the city, where social connections and opportunities for creative collaboration abound.

The drift back to the workplace has put a new focus on the suitability and sustainability of our commercial districts, with many existing buildings falling short.

Not so, Central Place Sydney— an innovative new development set to revitalise Central Station’s Henry Dean Plaza on the southern edge of the city. Designed to attract the movers, shakers, innovators, and creators of the tech and innovation world, the redevelopment by Frasers Property Australia and Dexus will set new standards in social connection, sustainability, and commercial ambition.

Project Director, Kimberley Jackson, is conscious that all eyes are on Central Place Sydney as it reshapes both the city skyline and the sense of what’s possible with the workplace of the future.

“The unique type of workplace that will be offered here will entice many people back,” says Kimberley.

“It won’t feel like traditional office space. Instead, it will look and feel more like a ‘tech space’, with interiors reflecting the warehouse spaces of the surrounding area, but with all the modern functionality and sustainability of a building built for tomorrow.”

“For example, the building will have naturally ventilated spaces—one of the first commercial buildings in Australia to offer this feature. And importantly, an abundance of natural light. Building materials will embody less carbon and we also have a net zero emissions in operation target. Once achieved, we’ll be one of only a handful of buildings in Australia with a 6-Star Green Star Buildings rating.”

Across the three buildings in Central Place Sydney, there will be a variety of different kinds of spaces, ensuring all individual’s and company needs are met, including rooftops with sporting facilities, event spaces and quiet garden nooks, wellness and allied health rooms, gymnasium, and a business hub featuring bookable rooms and co-working spaces.

At street level, a network of lively laneways between the buildings will host a sought-after selection of restaurants and cafes. An exciting new dining hall below ground will create a communal gathering place for tenants and the wider neighbourhood beyond.

“The way we’re approaching common areas will also be another major differentiator for Central Place Sydney,” says Kimberley.

“We’re planning to incorporate great lobby spaces for informal meetings and focused work time as well as break-out areas where we’ll be able to hold TED Talks and pitch nights. Start-ups will be able to showcase their products within these spaces with visibility available to the larger tech companies, with the hopes of fostering interaction and collaboration. I’m excited about the energy that will bring to the precinct.”

The project’s recent development approval gives the greenlight to all this ambition, plus reinvigorated public spaces and breathtaking architecture designed through a collaboration between Fender Katsalidis (Aus), Skidmore, Owings & Merrill (USA) and Edition Office (Aus).

With more than 130,000 square metres of commercial floor space, Central Place Sydney will be the largest Premium-grade workplace available in Tech Central, with unrivalled connectivity and direct transport links, access to globally recognised universities and surrounded by some of the city’s most distinct and character rich neighbourhoods.

“It really is the perfect place to ensure our future global competitiveness as one of the most attractive, diverse, and productive places for tech and innovation businesses,” says Kimberley.

The first stage Central Place Sydney is expected to be delivered in 2027.

For leasing enquiries, contact Frasers Property Australia on 13 38 38.

Artist impression: Central Place Sydney, NSW

Artist impression: Central Place Sydney, NSW

TAKING CARE OF BUSINESS

Thanks to world-class facilities and a focus on neighbourhood connection and convenience, Rhodes Corporate Park makes returning to the office a commute people actually want to make.

The words ‘office park’ tend to conjure a specific mental image. Cramped cubicles and drab decor, bad coffee, and miserable workers. It’s a stereotype captured with cringe-worthy precision by the TV show The Office, with its hilarious portrayal of the fictional DunderMifflin Paper Company.

Thankfully, The Office is a far cry from the experience of workers at Rhodes Corporate Park (RCP) in Sydney’s north-west, a commercial precinct owned and managed by Frasers Property Australia. Set in leafy, landscaped grounds with state-of-the-art employee facilities including swimming pool, gymnasium, end-of-trip facilities, car-sharing services, restaurants and cafes, and a monthly calendar of events that emphasise social connection and entertainment, RCP’s focus is squarely on the health and wellbeing of the people who work there.

Evangeline Browne is Frasers Property’s Asset Manager for RCP. She believes that what sets the Rhodes office park apart is that the company’s Commercial division adheres to the same determination to foster community that governs Frasers Property’s approach to residential development.

“We often talk about the role of neighborhoods and the importance of good neighbors,” says Evangeline. “It’s natural to think of that in terms of where you live, but the business neighbourhood is also a huge part of many people’s lives.

“A place like Rhodes Corporate Park brings a lot of people together in bursts of productive activity throughout the week, so you want to make sure that it’s a place that people are excited to come to and that it supports a range of their needs, not just work.”

Connected in every way

Even before businesses were contemplating the workplace of the future and the post-pandemic return to the office, the Frasers Property Commercial team were busy reimagining a bold new standard for the office park.

This has included a range of new technologies and conveniences, including touchless lifts, app-based parking, two new car-share Teslas for tenant use, childcare, a carwash service, and a concierge-style tenant app that allows you book everything from a gym class to a meeting space in the colourful RCP shipping container on the village green.

In the heart of the park, the new Maestria restaurant by prolific Sydney-based restaurateur Bailey Wang, offers sophisticated dining and a place to convene after-hours for a drink with colleagues. The Maestria Cafe, also by Wang, has fast become a mid-morning staple for RCP’s coffee junkies and lovers of toasted sammies.

And as if every convenience at your fingertips wasn’t enough, there are monthly social mixers and events for tenants that are guaranteed to get them up from their desks and out into the sunshine.

A better lifestyle balance

Kate Wiliams is HR Manager for Bose, and a tenant of Rhodes Corporate Park. She points to the full array of lifestyle benefits, including free gym and pool access, nutritious food, and an abundance of open space to get outside and enjoy as built-in employee benefits that ultimately help with talent acquisition and retention.

“It’s a fantastic balance of the best of work and non-work worlds, and I think that provides an experience for our team that makes it worthwhile coming into the office,” says Kate. “They expect us to provide them with a state-of-the-art workplace and social experiences. And that’s what they get here.”

Heath Edwards, Senior Head of Strategic Accounts for Puma agrees.

“It does make that element of coming into work a bit more of a reason to get out of bed,” says Heath. “We can interact together as a team and make it a space to really be enjoyed. What the Frasers team really bring to the party is that they provide facilities that you wouldn’t get at home.”

According to Evangeline Browne, the focus on curating a healthy and stimulating work environment at RCP has had a huge impact on worker happiness and productivity.

“The number one best bit of feedback we receive from tenants is when they tell us: ‘This workplace has done wonders for our culture. We are a completely different business. We are in tune. Our employees want to come to work.’ Having a positive impact on a business’s culture like that…what more can you possibly ask for. That is the ultimate success for us.”

Rhodes Corporate Park, NSW

PLANT A SEED

GROW A COMMUNITY

Community gardens don’t just create opportunities to grow delicious homegrown produce, they’re fertile ground for nurturing neighbourhood bonds too.

If you’ve ever plucked a homegrown, sun-drenched tomato from the vine and taken a bite, your taste buds have no doubt celebrated the rich and unmistakable flavour that comes from garden-grown food.

It’s the same with the quenching crunch of cucumbers, the heady fragrance of basil, and the earthy zest of radishes. Everything you’ve grown yourself somehow tastes twice as sweet as anything bought from the grocery aisle. Not to mention more nutritious and lower impact than food that’s travelled from afar— perhaps even internationally—to get to your door.

Australians have always been gardenlovers. Green-thumb gurus such as Kevin Heinze, Peter Cundall, Jane

Edmonson, and Costa Georgiadis are household names that have all ascended to beloved national treasure status. And with recent fires and floods affecting our food-bowl farms, more and more people are making the decision to grow their own food.

But not everyone has the space for a big garden, or even the confidence to know where to begin. Which might go some way to explaining the resurgence in interest in urban agriculture and community gardens, where people who share the same interests can help one another with growing tips, gardening skills, and swapping their excess harvest.

One such garden receiving plenty of new interest is the Baldivis Community Garden within Baldivis

Grove in Baldivis, Western Australia. A Frasers Property Australia community located about halfway between Perth and Mandurah, Baldivis Grove established its community garden in 2018, thanks to the persistence of local residents and the foresight of the project’s Development Manager, Wayne Burns.

“Community gardens offer people all kinds of benefits,” explains Wayne. “Aside from the opportunities for both recreational gardening and food production, community gardens are also great for the environment. Locally grown food reduces greenhouse gases produced by long distance transport. Gardens also contribute to biodiversity of species and help to support populations of pollinators.

Balvidis Community Garden, WA

“I would say, best of all, community gardens bring people together, creating new friendships and social bonds. That’s great for people’s mental wellbeing and physical health as well. We’re extremely proud and happy to have been able to make this space available to the Baldivis Community Garden.”

A force of nature

Baldivis Community Garden President, Keiva Youens, points to the tight knit, yet welcoming collective of growers, who put the ‘community’ in community garden.

“The garden began as a way for residents to come together and get to know each other, while having fun and learning about growing food and taking care of the environment,” says Keiva. “Over the years, our mission has evolved to teach the next generation where real food comes from, which is a wonderful reflection of the passion of our members and the fact that many of us are raising our own families here in Baldivis.”

Staffed by an energetic band of volunteers, Baldivis Community Garden has become a real force of nature for community outreach and accessibility. Recently hosting students during National Student Volunteer Week, members of Buddy Up Australia—a volunteer organisation of ex-servicepeople and first responders, as well as events and programmes through national platforms like Grow it Local, the Baldivis members live and breathe their motto: ‘plant a seed, grow a community’.

A collection of local businesses has thrown in their support too. Everything from signage, hessian sacks for weed mats, seeds and gardening equipment have been donated by local suppliers. Capping it all off is a decked-out 40-foot shipping container provided by Frasers Property, functioning as a space to store tools, brew cups of tea, and host garden gatherings.

Frasers Property Community Development Manager Michelle Mrzyglocki acknowledges that the garden has nourished a strong sense of belonging in the community and is frequently buzzing with activity and small social gatherings.

“The garden definitely has its own momentum and identity.” says Michelle. “I know a lot of residents who talk about the existence of the community garden in their neighbourhood with a great deal of pride—even if they’re not members.

“One of the things I love most is that the Busy Bees Childcare Centre at Baldivis Grove even has their own plot and have been able to implement a gardening programme with the littlies, helping them to understand the importance of caring for the environment.”

For more information on joining the Baldivis Community Garden, head to their Facebook page or contact Frasers Property on 13 38 38.

FROM PORT COOGEE TO PARIS ONE YOUNG SAILOR’S QUEST FOR GOLD

Elyse Ainsworth has been sailing since she was a little girl. Learning the ropes on the family boat, under the guidance of her dad Richard—a keen sailor himself, Elyse says she didn’t fall in love with sailing right away, but the ice creams that Richard bought his daughters as a reward certainly helped.

“Thank goodness we were sporty kids,” laughs Elyse. “Because boy, did we love all the Paddle Pops and ice creams he bribed us with to sail with him. But eventually you realise you’re good at it and it becomes something you want to do all the time. So, I gave up on playing basketball and got into competition sailing instead.”

Solo sailing is an intensely demanding and competitive sport. Last year, Elyse spent 228 days away from home, competing in regattas all over the world, including France, Germany, Spain, Netherlands, and the USA.

When she’s at home in Port Coogee, an oceanfront community by Frasers Property, she’s training for more than 30 hours a week while balancing studying for her degree in Exercise and Health from the University of Western Australia, as well as working part-time as a major events coordinator. Somehow, she even manages to find time to coach others in the art of sailing at the Royal Freshwater Bay Sailing Club and Fremantle Sailing Club.

It’s an exhaustively full dance card, but Elyse has the ultimate prize on her mind—competing for gold at the 2024 Paris Olympic Games.

She’s one of an elite squad of four who will travel to Marseille early next year to compete in trials. A tight-knit group who regularly hit the road together for international competitions, only one will be chosen to represent Australia at the Games.

“It’s a weird thing to go up against your squadmates at trials,” admits Elyse. “But that’s the nature of competition. We all support each other and cheer each other on. You never begrudge when they win, but you can be your own harshest critic if you feel like you didn’t do your best. As an athlete, that sense of letting yourself down is really what hurts the most.”

In such an intensely competitive sport, where long hours on the water test your concentration and the slightest shift in wind require lightning reflexes to respond and correct course, mental and physical agility are paramount. At the tender age of 23, Elyse says competition sailing has taught her a range of life skills that benefit her in her work, study, and training too.

“One of the reasons I love sailing is that it’s not only physically and mentally challenging, but it teaches persistence, patience, and problem solving. It also creates great friendships and memories along the way, because no journey like this can be a solo endeavour.”

One of the corporate sponsors in her corner is Frasers Property Australia, whose support is helping Elyse’s tilt for the Paris Games. It’s a relationship that dates back to 2014, when the Ainsworth family first made Port Coogee their home.

Frasers Property’s General Manager of Development WA, Tod O’Dwyer, says the company is proud to support homegrown talent in their journey to compete at sports’ highest level.

“We’re all in awe of Elyse’s talent and determination,” says Tod. “When we see her in her boat, racing across the water at Port Coogee with the wind in her sails, it’s a sight to behold. She’s a hometown hero for sure.”

Back in 2019, Live proud magazine caught up with Olympic-hopefuls and ‘Sailing Sisters’, Elyse and Jacinta Ainsworth from Port Coogee in Western Australia. This year, Elyse is going it alone with an eye on competing at the Paris Games in 2024.

THE MAKING OF BRISBANE’S CENTENARY SUBURBS

From the pioneering days of T.M Burke in 1924, through to the expansive reach of Hooker Corporation in the middle of the century, and the evolution of Australand into the business we know as Frasers Property Australia today, ours is a centenarylong history rich with stories of the development of Australia.

As we approach our 100 years’ celebration in 2024, we’re looking back at the places that have gone on to shape who we are and the way we live today

In 1959, the Sydney Opera House commenced construction, Johnny O’Keefe burst on to television screens as the larrikin host of Six O’Clock Rock, and Australia’s population inched past 10 million people for the first time. The year also marked the centenary of the country’s Golden State, Queensland—a milestone honoured by an ambitious new development in Brisbane’s south-west, named the Centenary Suburbs.

Consisting of what’s now known as Jindalee, Jamboree Heights, Mount Ommaney, Riverhills, Westlake, Middle Park, and Sumner, the vast development area of almost 1500 hectares was, in 1959, rolling farmland hugging the Brisbane River some 15 kilometres from the city.

Having completed negotiations with 170 different land owners, Hooker Corporation—the land development arm of real estate giant LJ Hooker— set about developing an integrated masterplan for the development of seven new Brisbane suburbs, capable of housing more than 30,000 residents.

The first to be commenced was Jindalee. As part of its initial works, Hooker Corporation funded the construction of the Centenary Bridge across the river, vastly improving traffic connection between Ipswich and Brisbane, as well as 8kms of new highway, several rail crossings, sewerage treatment plants, a water reservoir, public golf course and an olympic swimming pool for new residents to enjoy.

In 1968, when 16,000 Boy Scouts from all over the world converged on Brisbane for their 8th Annual Jamboree, Hooker Corporation made the woodland areas of Jindalee available for them to camp. In commemoration of that event, the development of this area would go on to be called Jamboree Heights, hosting its own 50th year reunion of Boy Scouts in 2018.

Over the course of the next three decades, Hooker Corporation—eventually to be acquired in the late 1980s by Australand Holdings and evolving

to become Frasers Property Australia in 2015— completed the seven Centenary Suburbs. It was at the time the largest development undertaken in any city in Australia and a remarkable achievement of town planning at tremendous scale.

By Hooker Corporation’s own admission, it was “a developer’s dream”. For Frasers Property, it’s an impressive chapter in the company’s 100-year history in Australia and a standardsetting benchmark that influenced large-scale masterplanning for decades to follow.

Images courtesy of the Centenary Suburbs Historical Society, www.cshsoc.org.au.

ONE NIGHT IN BANGKOK

New York may be the city that never sleeps, but spend one night in Bangkok and you’ll discover that the world really can be your oyster.

Abustling modern city studded with traditional temples and markets, the Big Mango (as it’s colloquially known), can seem like a vast metropolis of dizzying contradictions. But if there’s one thing the team from Fraser Suites Sukhumvit are experts at, it’s how to navigate Bangkok like a pro. Here are their top tips.

MORNING

Run like a Rabbit

Bangkok traffic is famously amongst the most congested in the world. While taxis are plentiful and tuk-tuks are great fun, one of the fastest and easiest ways to travel across the city is high above it on the BTS Skytrain. You can buy a one-day pass at any BTS station or grab a refillable Rabbit transit card if you’re planning a longer visit.

The Grand Palace

A great place to go early, before the crowds build and the heat of the day sets in, the Grand Palace is one of the most photographed attractions in Bangkok. Set in vast grounds near the Chao Phraya River, the gilded temples and glittering statues are spectacular. As a place of worship, a strict dress code is enforced—no tank tops, short shorts, or flip flops allowed.

BTS Skytrain, Bangkok

The Grand Palace, Bangkok

MIDDAY

Shop ‘til you drop

If you’re ready to escape into air conditioned comfort and spend some Baht, there are a raft of excellent malls and department stores offering everything from designer clothes to local crafts. One of the best for bargain hunting is MBK Center, just near the National Stadium BTS stop. With 2,000 shops and restaurants across 8 jam-packed levels, it’s the Everest of retail but well worth a visit.

EVENING

Above Eleven

If you love the nightlife, then you’ve come to the right place. Bangkok’s bar scene is legendary. Start your evening atop Fraser Suites Sukhumvit, Bangkok at Above Eleven, one of Bangkok’s most celebrated spaces for indulging in sunsets and sweet evening breezes. Enjoy pisco sours and PeruvianJapanese provisions before heading out into the night.

Food, glorious food

From tantalising street treats to Michelin-starred restaurants, Thai food is considered one of the world’s most flavourful cuisines. Not for the faint of heart, T&K Seafood on Chinatown’s Yaowarat Road will have you devouring delicious fish and slurping spicy soups alongside some of the craziest traffic you’ve ever witnessed. Tucked away off Rama 9 is the bustling and trendy Jodd Fairs Night Market where every conceivable street snack can be found. And for something a bit more sedate and upscale, Nahm is consistently rated one of the best in Asia.

SLEEP

When it comes time to lay down your head, Fraser Suites Sukhumvit, Bangkok is a haven of tranquil luxury in the heart of bustling Bangkok. With a pool and sundeck, fully equipped gym and all-day dining, it’s everything you need to take a bite out of the Big Mango.

Bangkok by night

Fraser Suites Sukhumvit, Bangkok

2023 MILESTONES & MAJOR EVENTS

QLD

Brookhaven

Ironbark Park opened with picnic shelter, playground, and sensory elements for children’s discovery and enjoyment. Various events included Meet Your Neighbour days, Clean Up Australia Day, Easter Celebration and Movies in the Park.

The Quarry

The Rothelowman-designed sales and display centre is completed with landscaping and the first of three pools. After project completion, the building and its amenities will become the residents’ recreation centre.

Hamilton Reach

The 11 luxury river-front homes, Rivers Reach, are nearing completion. The community celebrated 10 years since the first residents settled in December 2022.

NSW Midtown at MacPark

Construction is progressing well with the green light received from the NSW Dept of Planning for the central Village Green and community facilities.

The Waterfront

Construction has begun on Nautilus, The Waterfront’s luxury harbourside apartment building. Nautilus is also the project’s first all-electric apartment building.

Ed.Square

Ed. launched its new childcare centre featuring a café and servery, baby and children’s gym, indoor and outdoor learning zones, and a campus-style framework with themed rooms for all kinds of play and learning.

Brookhaven, QLD

Ed.Square, NSW

Communities we’re creating

NSW

Ed.Square

Fairwater

Midtown MacPark

The Waterfront, Shell Cove

VIC

Five Farms

Five Farms hosted their first Settlement Seminar for new residents. Bells Road was opened to Thompson Road, providing ease of access.

Burwood Brickworks

Burwood Brickworks hosted two settlement seminars with nearly 200 customers attending and getting a chance to meet their new neighbours. In addition, the project picked up the Urban Development Institute of Australia’s awards for Excellence in Design and Medium Density (VIC). The project is now sold out.

Wallara Waters

Residents of stage 16 attended their settlement seminar.

The Grove

The Grove celebrated with a residents’ Christmas party in December. There was even more reason to celebrate in January, with the opening of the brand-new Karwan Primary School.

Mambourin

In addition to welcoming 300 new residents, Mambourin’s Heidelberg Avenue Park opened on schedule before Christmas providing a great range of adventure play elements for local families.

WA

Baldivis Parks

Baldivis Parks opened its new sales centre and the amazing new Paparone Rd Park featuring shade sails, climbing structures, swings, and slides.

Baldivis Grove

Baldivis Community Garden continued to thrive with a number of community events throughout the year. An extension of the project’s popular central park was also completed.

Frasers Landing

Nature plays a major role at Frasers Landing. Along with endangered Western Ringtail Possums being rewilded into the conservation area, the community also welcomed a new nature play park.

Port Coogee

Residents of Port Coogee enjoyed a number of Dinner at Dusk events alongside the marina. The new sales centre opened, and construction commenced on The Peninsula.

Queens Riverside

Residents enjoyed a sensational Christmas pool party to cap off 2022. With the last remaining apartments under offer, Queens Riverside is almost completely sold out.

VIC

Berwick Waters

Burwood Brickworks

Encompass Carlton

Five Farms

The Grove

Mambourin

Parkside Parkville

Wallara Waters

Bradmill Yarraville (coming soon)

QLD

Brookhaven

Hamilton Reach

Brunswick & Co

Minnippi Quarter

The Quarry (coming soon)

Newstead (coming soon)

WA

Baldivis Grove

Baldivis Parks

Frasers Landing

Port Coogee

Queens Riverside

The Grove, VIC

Mambourin, VIC

Baldivis Grove, WA

Introducing the new Care & Rewards program

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From Sunshine Beach to the Sunset Coast, we’ve been developing Australia’s towns and cities for a century. As we look to the next 100 years, we’ll continue to focus on our greatest strength: creating stronger, smarter, happier communities that enhance the way we live life together.

Cameron Leggatt Executive General Manager, Development Frasers Property Australia

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