Franquicias Fest Expo NYC 2023 - Prospectus

Why Should You Become An Exhibitor or Sponsor At The Franquicias Fest?

Latinos Are Amazing Franchisees.

Dear [Potential Exhibitor/Sponsor]:

The Latino Franchise Association is excited to invite you to participate as an exhibitor or sponsor at the upcoming Franquicias Fest Expo, which will take place at the Marriott Marquis Hotel in Times Square, New York City on August 4th and 5th, 2023.

Franquicias Fest is the largest Latino franchise trade show in the United States, attracting thousands of attendees each year. As an exhibitor or sponsor, you’ll have access to a targeted audience of potential franchisees and investors who are specifically interested in the franchise industry. This is your opportunity to showcase your brand to a diverse and growing community, generate new leads, and increase your brand awareness and exposure. Furthermore, the Latino community represents the 5th largest economy in the world, and Latinos in the US are developing new businesses and franchise businesses at a faster pace than any other national group. According to the US Census, in 2010, 11.24% of all franchisee businesses were owned by Latinos. By 2019, the percent of franchises owned by Latinos jumped to 14.29%. By participating as an exhibitor or sponsor at Franquicias Fest, you’ll be tapping into a booming market with enormous potential for growth and profitability.

As a member of the Latino Franchise Association, your investment will support our efforts to promote, support, and expand franchising in the Latino community. We aim to establish the franchise model as the “next-step” for successful small businesses in the Latino community, provide investment opportunities for business development, improve access to capital, and create an ecosystem to support local partners seeking involvement in the franchise industry.

By becoming an exhibitor or sponsor, you’ll be making a valuable contribution to our mission, and you’ll have access to valuable resources and information to help you grow your business. This includes educational workshops, keynote speakers, and networking events. You’ll also be part of a vibrant and engaged community of franchising professionals and industry leaders.

We hope you’ll consider joining us as a sponsor and/or exhibitor at Franquicias Fest Expo. Your participation will help us create unprecedented wealth, support the local tax base, deliver quality services and products, and employ thousands in the community. Please don’t miss your chance to connect with the Latino community and showcase your brand at this exciting event.

Thank you for your time and consideration. We look forward to hearing from you soon.

Respectfully,

Rafael Alvarez

Rafael Alvarez, CFE Founder & CEO

Moises Perez President Richard Santos Chief Marketing Officer/CTO

LATINOS ARE DRIVING AMERICA’S GROWTH

OUR MISSION

The mission of The Franquicias Fest Expo is to “Connect the Latino Community with stake holders in the franchise industry (Franchisors, Franchisees & Suppliers).”

Franchising represents a “next step” for many successful Latino business owners. The full adoption of the model bears the promise of significant intergenerational wealth transfer and prosperity. Given the importance of Latino business to the overall economy, a group of civic and business leaders established the Latino Franchise Association in order to support Latinos in business “Unsung American Heroes.”

Did you know?

What is Franquicias Fest?

Is the biggest Latino Franchise Trade Show in the United States. This is a 2-days franchise expo like no other with conference, workshop, and networking events for business owners, entrepreneurs, franchise executives, franchise brand owners, franchisees, suppliers and people from all walks of life who are looking to scale and capitalize on the franchising industry. We connect the Latino Comunity with franchisor, franchisees and suppliers.

Who is Franquicias Fest for?

Whether you’re in the franchised industry or not, you’re more than welcome to join us at Franquicias Fest! There is an opportunity for everyone.

Franchise Brand Owners

You currently own a franchise brand. You’re looking to position and expand your brand in one of the fastest growing markets in the United States, the Latino Market.

Franchisees

You are a franchise who is looking for ways to attract more clients, increase revenue, or become a better leader. You’re in the right place!

Suppliers

You’ve been in business for a while now, or you’re just starting out, and now you want to grow your business by expanding your services or offerings to a new market, the Latino Market.

Entrepreneurs

You’re an entrepreneur, or you’re thinking about becoming an entrepreneur, and you’re looking for new opportunities to invest in the franchise industry. Or you’re an entrepreneur looking to start your own franchise.

What Can You Expect from Franquicias Fest?

Yes, it’s a fest, or festival of franchise brands, or as we would translate in Spanish, it’s a Big Fiesta! It’s an opportunity to learn or find out more about how to start a franchise business, invest in a franchise or join the franchising industry to expand your business in a fun, dynamic and

educational environment. You’ll have the opportunity to meet industry leaders, brand owners, and franchise executives who will share with you industry insights, best practices, how-to’s, current and future franchise trends, so that you’re equipped with everything you need to start or expand your franchise business.

Keynotes Speakers

Meet franchise industry leaders who are making a difference and are happy to share with you their unique perspectives on the future of the franchising industry, trends, experiences and knowledge in both English & Spanish.

Workshops/Breakout Sessions

Learn from our live, in-person sessions about franchising, how to start a franchise, invest in a franchise, sales, marketing, technology, operations, etc in both English & Spanish.

Motivation/Inspiration

Our mission is that by the end of the expo, you will be inspired, motivated or equipped with the tools and resources you need to be successful and reach your goals.

Community & Networking

Connect with like-minded individuals who just like you are looking to grow professionally, become experts, better leaders and who are looking to make a difference.

Why Participate in Franquicias Fest?

Here are a few reasons why you should NOT miss Franquicias Fest and join us!

• Learn about the biggest and most viable opportunities in the franchise industry.

• Find out about current and future franchise industry trends.

• Connect with like-minded individuals - franchise executives, entrepreneurs, suppliers,

• Have fun! Join our fun activities: The Golf Tournament, The Yacht Party and band performance..

TIMES SQUARE, NEW YORK CITY

EXHIBITORS BOOTH

STANDARD 10x10

• 8’ High back wall drape

• 3’ High side rail drape

• One 6-foot skirted table

• 2 chairs

• One wastebasket

• One identification sign

• 2 “LFA Yacht Fiesta”Celebration

Tickets

LFA Members $2,500

Non Members $3,000

DOUBLE 10x20

• 8’ High back wall drape

• 3’ High side rail drape

• Two 6-foot skirted table

• 4 chairs

• One wastebasket

• One identification sign

• 4 “LFA Yacht Fiesta”Celebration

Tickets

LFA Members $4,000

Non Members $5,000

MEGA 20x20

• 8’ High back wall drape

• 3’ High side rail drape

• Three 6-foot skirted table

• 6 chairs

• One wastebasket

• One identification sign

• 5 “LFA Yacht Fiesta”Celebration Tickets

• Two Golf Tournament Tickets

LFA Members $7,000 - Non Members $9,000

EXHIBITORS OPPORTUNITIES

LANYARD SPONSORSHIP

LFA Members $2,500

Non Members $3,000

• Company provide lanyard with company logo / tagline.

4 available

LOBBY/PROMINENT BANNER SPONSORSHIP

LFA Members $2,000

Non Members $2,500

• Company banner hung from the ceiling in the exhibit hall. This can be over your booth or in the main aisle.

4 available

FRANQUICIAS FEST

WiFi

LFA Members $5,000

Non Members $6,000

• Attendees will see your company’s brand message when logging on to the complimentary Wi-Fi.

• The launch page can include your company logo and booth number and is an exclusive representation of your firm, with your own design.

1 available

BAG SPONSORSHIP

LFA Members $3,000

Non Members $3,500

• Customized tote bag for all attendees with company logo/design on one side

6 available

FLOOR CLING

SPONSORSHIP

LFA Members $500

Non Members $600

• One floor cling placed on tradeshow floor (graphics provided by sponsor)

25 available

BREAK OUT ROOM

LFA Members $3,500

Non Members $4,000

• Signage at entrance of breakout room.

• Sponsor promotional material placed in breakout room.

• Company logo and link on event website.

• Logo in event app next to event on the agenda.

• Opportunity to address attendees for 1–2 minutes before session start.

4 available

SPONSORSHIP OPPORTUNITIES

REGISTRATION KIOSK

LFA Members $5,000

Non Members $6,000

• Have questions? Need help? Want to register?. This is where everyone goes for answers, information and to pick up their badgets.

• Sponsor the highly-visible registration Kiosk, located in the most prominent areas, where everyone passes through as they come and go throughout the Franquicias Fest.

• Includes company logo, banners and promotional material at kiosk

5 available

THE MARIACHI BAND

LFA Members $1,000

Non Members $1,500

• Company logo on all event material promoting the Mariachi

• Acknowledge from MC during Ribbon Cutting Ceremony

• 2-3 minute speaking opportunity at Ribbon Cutting Ceremony

• Company Retractable Banner next to the Mariachi

• Recorded video on-site (use for social media or philanthropy promotion)

• Photo opportunity during ceremony

5 available

THE SALSA BAND

LFA Members $1,500

Non Members $2,000

• Company logo on all event material promoting the band

• Acknowledge from MC during the band performance

• 2-3 minute speaking opportunity at Ribbon Cutting Ceremony

• Company Retractable Banner at Stage

• Recorded video on-site (use for social media or philanthropy promotion)

• Company Logo Highlighted at the Big Screen on Stage

• Raffle Opportunity on Stage 5 available

THE MERENGUE BAND

LFA Members $2,000

Non Members $2,500

• Company logo on all event material promoting the band

• Acknowledge from MC during the band performance

• 2-3 minute speaking opportunity at the stage

• Company Retractable Banner at Stage

• Recorded video on-site (use for social media or philanthropy promotion)

• Company Logo Highlighted at the Big Screen on Stage

• Raffle Opportunity on Stage

5 available

SPONSORSHIP OPPORTUNITIES

THE MARIACHI Sponsorship Package

LFA Members $35,000 - Non Members $40,000

• One complimentary up to 20x20 booth with premium placement

• Mention on all tradeshow advertisements to include social media, print, radio, website

• Floor cling promotion on exhibit hall floor

• Company logo at the big Screen on Stage

• Company logo with link on event website

• Logo in event app

• Announced as sponsor over sound system during tradeshow

• Meet and Greet with keynote speakers

• Speak at Two of the Break-out Rooms

• Thirty-five “LFA Yacht Fiesta” Celebration tickets

• Two Banners at the “LFA Yacht Fiesta”

• Mention at stage during the “LFA Yacht Fiesta”

5 available

THE SALSA/MERENGUE Sponsorship Package

LFA Members $25,000

For Non Members $28,000

• One complimentary up to 10x20 booth

• Signage on all Expo event material

• Company logo with link on event website

• Logo in event app

• Announced as sponsor over sound system during trade show

• Meet and Greet with keynote speakers

• Twenty-Five “LFA Yacht Fiesta” Celebration tickets

• One Banners at the “LFA Yacht Fiesta”

5 available

THE TANGO

Sponsorship Package

LFA Members $15,000

Non Members $18,000

• One complimentary 10x10 booth

• Listed as liberty sponsor on all event signage

• Company logo and link on event website

• Logo in event app

• Announced as sponsor over sound system during trade show

• Ten reception tickets/invitations

• Meet and Greet with keynote speakers

• Fifteen “LFA Yacht Fiesta” Celebration tickets

• Mention at stage during the “LFA Yacht Fiesta

5 available