Frank and Lucie | Lookbook | FW24/25

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A touch of elegance

MORE BEAUTIFUL

by wearing them longer

This season we are more and more aware of the richness of our environment. Here is where Lucie got her inspiration from, the eternal outdoor colors, the inspiring light and the diversity of materials. That is how she created this falls contemporary frames and accessories that grow more beautiful by wearing them for a long time. Greens and browns are in charge, with some red, and bright accents for chains and pouches. All readers have bluelight filters, perfect for those who can’t get enough of their digital devices. New for now are the EyeQ’s, an exclusive collection of the finest optical readers, as Lucie says: for smart opticians only.

Love from Lucie

Outdoor Chic

New energy by inhaling fresh outside air. The bright light requires for real good sunprotection. In style of course.

The Olivians

Really chic collection for those who love the color green and are happy to wander the wild places of the world. Green and Greyvanna are your best friends.

SICURO2 IN CERIGNOLO WITH EYETEM GREYVANNA

03.

Very Playful

Mesmerizing transparant red combines so beautifully with Black Dust and Cloud. And what about the gorgeous Sicuro2? You can put in two frames at once.

EYEFRESH BAROLO, EYEDO GROWN UP RED AND HARVEST GOLD, SICURO 2 PEPE ROSSO AND CHAIN QUEEN OF HEARTS

Soft and bold in one style. It is possible this season. Lucie loves classics with a twist.

Lucie loves her accessories

Great eyewear asks for nice accessories to go. Like our fantastic chains and stylish storage possiblities.

Never out of stock, the sun shines all over the world.

Sunday Essentials 06.

And dont forget the summer shivers you get when you wear our sunglasses or sunreaders.

07. Men Essentials

Of course Lucie loves men to wear really nice and good readers. All with blue light filters of course. And many styles available.

Optical Collection

Only available for smart opticians. The bestselling models and colors of our ready readers, but then as optical reader. Ready to put your own prescription in.

Falling Leafs

All kind of autumn colors with a little summerfeeling in them. Like our new Harvest Gold, great shade for many skin tones.

Eclips

All

season reader

Get your favorite reader and wear it all year long. In some need for sunprotection? In your Winkcase is a secret compartment where you find your easy sunclip. No more wrinkels by squinting your eyes.

11.

We are so proud of all the international ambassadors that work with us. Just because they love our readers and sunglasses. And we are so lucky you can find Frank and Lucie everywhere in the important press.

Press and Ambassadors

POS materials are so important for your success with Frank and Lucie. Show them in your window, or close to the checkout counter. And never forget to pack a small gift.

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