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Curriculum Vitae Portfolio
Feel Frankie Frankie wants to invite you to see design from a different point of view, to discover new and surprising aspects. The same way as Frank Neulichedl discovered new aspects as founder of Frankie (a fresh, brazen and free design-workshop which is specialized in creating charming and interesting objects) and in his work as graphic designer, art director and brand consultant.
Cross the line To see the other side you have to cross the line sometimes. It’s the only way to go if you want to create design, which relays on more then just form and function. Products and graphic design based in fantasy and creativity join the demand for aesthetics and reality in the best way.
YOu HIRE FRANKIE WHEN YOU NEED • a professional award winning graphic designer with more than 10 years experience designing for print and online • expertise in corporate design and corporate publishing, brand management, from small companies up to multinational corporations • need an art director to lead your design team - may it inhouse or freelance • a creative mind who thinks out of the box to transport the message to clients • if you want to see how buzzwords like Social Media, Mobile, Local, DAM, DRM and all the others translate to the real world of customers and businesses 2
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WhO is Frankie (aka curRiculum vitae Of FRank Neulichedl) CVs don’t tell the entire story, at least in my case. So I hope you don’t mind if I put down in words …(DM me on Twitter if you recognize the quote) my professional life. I’m one of these kids grown up with a computer. At age 7 my father brought a Commodore CBM 4032 home and I started programming. I had to, there was no software to buy – only books on how to program. It was fun, but even more fun was drawing magazine covers. Really, you can believe me, I did not draw mountains and the sun, I’ve drawn the covers for the school newsletter and I started a newsletter for my neighborhood. I was fascinated by the idea to present information in a compelling way. With each new computer I wanted not only to play with it, but also to get layout software and do my experiments (I remember the program Ventura 1.0 from Xerox running on one of the first mainstream PCs with a Hercules b/w graphic card). Fast forwarding to 1996 I was fascinated by the web. I was connected through Compuserve and a dial-up line to Milan (300 km and a horrifying telephone bill) at 2400 baud since 1993 and had not only an internet email (neulichedl [at] linkbz.comlink.apc. org) but also my first domain and an award winning BLOG (we didn’t call it like that) about HTML-Programming. The site was called “Hot HTML Tips” and is still reachable through a dump from the Waybackmachine. I and some friends wanted to pioneer the web design business in Italy and came to early. Therefore I went to London and after my duty in the army I decided to get professional tutoring and attended to the newly formed Design Academy in Bolzano. From 2001 on I started working full time and focused on graphic design and art direction and I think the following pages are a better way to tell the story.
QUICK FACTS Born: 30th June 1974 in Merano , Italy, Male and heterosexual Nationality: Italian - and as such loves food and cooking Hobby: Learning every day something new
Mailing for Maico with a real zipper sewed into the paper. More information online http://www.frankie.bz/portfolio/
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WORKING EXPERIENCE as EMPLOYEE ART DIRECTOR Maico Wholesale industry (January 2005 – March 2010) – www.maico.com • Head of Corporate Design and development of new media and resources for the whole design team. • Head of CD for the whole Group (70 Countries) • Main Designer for house organ, leading magazine in the sector • Curator of the Intranet/Extranet/Internet and Social Media • Educational lead for internships • Main responsible for the building of a DAM (digital asset management) structure and implementation for the whole Group
Conzepta Privately Held; Marketing and Advertising industry (June 2001 – November 2004) – www.conzepta.it • Corporate Design for various clients with internal marketing department • Banks, Manufacturer of machines and Consumer Goods
CONSULTANT/PROGRAMMER neuTEC B2B fruit storage technology (1994 – 2010) • Online strategy for next generation client services • Client/Server Software for fruit storage control (from design, infrastructure and realization)
OWNER Frankie des Neulichedl Frank Design industry (2005 – 2007, 2010 – present) A fresh and brazen Design Workshop from Italy. Lamps and furniture designed by myself, produced and sold in limited series. • Award winning “Walker Lamp” – the first Lamp that can walk. • BECOME AN ART DIRECTOR Blog - Highly acclaimed blog with free lessons to become an art director. • Freelance graphic design for various client
EDUCATION • ADB Academy of Design Bolzano – Communication Design, Product Design • Strategic Idea Management with Ralf Longworst (www.ideamanagement.com) • CREATIVE SESSIONS with Mario Pricken (www.mariopricken.com) • I speak and write fluently German (mother tongue), italian and english and my spanish is ok • I was Beta Tester and trainer for the Adobe Creative Suite, so I guess I‘m fit with that
HONORS AND AWARDS • European Lightning of the Year 2006 (www.leuchte-des-jahres.de) • Change Communications Award 2009 (internal branding) • Various Articles republished on Designtaxi
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Walker - the first walking lamp More information online http://www.frankie.bz/portfolio/
FREELANCE graphic design examples CLIENT SHORTLIST • EWO - high tech public space lighting www.ewo.com • Südtiroler Sparkasse - Bank - www.sparkasse.it • Archeological Museum of South Tyrol - home of the Ice man - www.archaeologiemuseum.it • Bergbaumuseum Südtirol - 5 mining museums in South Tyrol - www.bergbaumuseum.it • Expona - international temporary exhibitions exchange network - www.expona.net
Tecnogramma - magazine for window outfitters with the highest distribution in Italy and Spain www.tecnogramma.com
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Image catalogue „nightblind“ for ewo with glowing type and silver ink www.ewo.com
Corporate Design consolidation for five museums balancing the community and independence of the single entities. www.bergbaumuseum.it
Web design for teenager bank product of S端dtiroler Sparkasse www.chili.sparkasse.it
Logo design for a mountain rescue service
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Portfolio website for graphic design firm
Largest blog in South Tyrol focused on social
Multi-Language business website based on
www.gasserdesign.it
issues
wordpress
www.spaghetti-mit-knoedel.com
www.neutec.it
Examples of Adobe Photoshop compositions
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used for editorial publishing. Based upon product photography, stock photography and computer generated content.
Award winning inhouse awareness campaign. Pannini style collectible stickers of employees and company core values which had to be collected into an album, helped bridge the gap between production and office departments. Employees had to exchange stickers to complete the album and where rewarded with a valuable gift.
Frank Neulichedl 6-2375 West BrOadway VancOuver V6K 2E6 , BC, CANADA MOBILE 6044400874 www.frankie.bz infO@frankie.bz twitter.cOm/derfrankie skype frank.neulichedl
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