Design Portfolio - Francisco Doncel - Graphic Design by Francisco Doncel-Prada

Francisco Doncel

Senior Graphic Designer

Graduating from La Sabana University with a Marketing and Communications Degree and other later qualifications within the design field, I have worked as a Marketing Manager before taking the plunge to study what I love the most. Having a strong foundation in the fine arts and visual communications, I studied the Bachelor of Visual Communications at Billy Blue College of Design.

solving. I embrace new challenges with an open mind and a passion to perform.

Striving to build strong relationships that deliver successful outcomes across multi channel brand experiences.

Education

Bachelor of Visual Communications Billy Blue College of Design - Sydney Australia

communication channels, products, and services. In this position, I am currently responsible for the quality, creativity, and delivery of digital and print collateral to ensure a consistent brand identity across all Ansarada communication channels.

Working and studying simultaneously, I started my creative career back in 2013 with EduCo International Group as Graphic Designer. It was during this time working within the Design Studio that I knew I had made the right decision. The style of the design was clean, modern and sophisticated, which sat well with me.

Now, I work as a Senior Graphic Designer and have gained experienced in creative brand strategy and brand marketing campaigns. My approach is collaborative in nature and energetic. My current role involves strategic project management that brings Ansarada brand to life through agile thinking, and skilful problem-

Bachelor of Communications and Journalism La Sabana University - Bogotá Colombia Diploma of Marketing Australian Pacific College - Sydney Australia Master of International Relations Macquarie University - Sydney Australia Mini MBA in Marketing Marketing Week with Mark Ritson

Specific responsibilities in this role:

• Responsible for supporting all aspects of brand management and marketing deliverables from a creative perspective.

• Accountable for ensuring brand guidelines and templates are finalised, consistent, up to date and implemented across the organisation.

Work Experience

Senior Graphic DesignerAnsarada (Current - AUS)

As Senior Graphic Designer, I am responsible for the Ansarada visual language, overseeing a variety of strategic design projects delivered through all

• Responsible for prioritising national marketing and partnerships design requests; scoping tasks, allocating to appropriate resources (internal or external) and communicating effectively with stakeholders on delivery.

Francisco Doncel

Senior Graphic Designer

• Responsible for reviewing external supplier arrangements to improve the efficiency and effectiveness of Ansarada outsourced creative arrangements.

• Responsible for the quality, creativity, and delivery of digital and print collateral to ensure a differentiated, yet consistent visual brand image for different Ansarada audiences and initiatives.

• Support a done-for-you service for strategic local initiatives with high member impact.

• Responsible for supporting internal teams with user experience projects from a creative perspective.

• Responsible for ensuring effective use of service desk with all relevant stakeholders and branches within the organisation.

Digital Specialist and Graphic Designer - (ACS) Australian Computer Society

This was an all-round creative role responsible for bringing the ACS brand to life through digital-first divergent thinking. This role was both client and project based and encompasses the end to end of brand marketing campaigns, from the designing of digital and print assets, customer journeys set up, up to campaigns deployment.

Graphic Design

responsibilities in this role:

• Project lead for the design of concepts across a range of media including digital and print, providing technical advice and production of brand assets, including corporate publications, promotional and campaign materials, always ensuring that assets are compliant with the business brand guidelines.

• In charge of the development and maintenance of a consistent corporate brand image and identity through any campaign developed, providing advice and design services

for all publications and other related material for web and print.

• In charge of managing the brand marketing and communications and design needs of internal stakeholders to ensure campaigns are developed in line with creative briefs and brand identity guidelines.

• In charge of identifying best solutions across the range of marketing materials produced to ensure all communications reflect the brand guidelines and monitor projects against design briefs and budget.

Marketing responsibilities

in this role:

• Responsible EDM assets and calendars for leads nurturing.

• Project lead for multiple brand awareness, consideration and acquisition campaigns for leads generation. (Salesforce Marketing Cloud and CRM, Google Display, Google Adwords, YouTube, Facebook and Instagram)

• Creation of promotional EDMs and SMS campaigns for personalise experiences across email, mobile, social, Ads and the web, ie: customer newsletters, announcements, event’s registrations, orientations, EDM convertations. (Salesforce Marketing Cloud - MailChimp, Hubspot)

• Responsible for graduation ceremonies content, Alumni events content, international education agencies content. (Video shooting, photography, interviews).

• Experience writing professional briefs for external digital agencies, creative agencies, media agencies, inhouse web team, external designers, photographers and copywriters.

Related Roles

3 Senior Graphic Designer Francisco Doncel Marketing Manager / Graphic Designer - Torrens University (Mar 2018 - Mar 2021) Marketing Manager - Victoria University (March 2016 - March 2018) Graphic Designer - EduCo Group (Southern Cross University and Strathfield College) (July 2013 - February 2016) Skills Adobe Suite Figma, Vev Salesforce Marketing Cloud MailChimp Specialisations Strategy Branding Advertising Marketing Visual Storytelling Campaign Management Languages Native Spanish Fluent English Contact me at Currently overseas, please contact me through LinkedIn: https://bit.ly/3JFihgw javierdoncel88@hotmail.com What’s App: AUS (+61) 414012688 Australian, Spanish and Colombian citizen. (Happy to relocate)

Collateral Design

Reimagination Thought Leader’s Summit 2022

From concept to execution, I had the task to develop all visual communications for web and print for the ACS Reimagination Thought Leader’s Summit 2022. The ACS Reimagination event is a mustattend industry event connecting IT and business leaders with strategies to fuel the digital transformation in Australian organisations. Participants are world-class professionals

from companies such as Google, Microsoft, IBM, ASX and Airtasker.

As the Graphic Designer for this event, I was accountable from all digital assets to all large format print assets. The project required me to deliver the event concept, logo, stage design, print merchandise, print collateral, advertising for web and print with cross-channel proposes; coffee cups, lanyards, small and large signage and more.

Digital Disruptors Awards 2022

From concept to execution, I have developed another national event and all its visual communications for web and print. The ACS Digital Disruptors Awards showcase the leadership, creativity and innovation of Australia’s tech sector. They celebrate the outstanding tech talent in the Australian industry and recognise

the innovators, disruptors, leaders, and emerging professionals, leading the way in digital disruption. The brief required me to deliver event concept, logo, stage design, print merchandise, print collateral, advertising for web and print with crosschannel proposes; coffee cups, lanyards, small and large signage and more.

ACS Brand Identity

At ACS, I have had the opportunity to work with a large number of stakeholders, servicing them with a large number of design projects. One of the most important projects I have developed at ACS is a new brand implementation that can be used by all stakeholder of the company. ACS new brand implementation has been an opportunity to create a refreshed and modern look and feel that helped the brand to get away from a very traditional and academic style.

In this project, I have been accountable to create a new visual system where I improved the guidelines in terms brand colours, grids systems, brand shapes, fonts, photography, Iconography and more.

To start with, I build a layout system for ACS that could be used in-house across branches, and primarily by anyone who is not a designer. This meant a few things: the layouts could be managed

through Canva; they would need to be conceptually simple; and they would need to be technically difficult to mess up. To accomplish this, I developed an 8-section grid system that could be successfully applied across dimensions. This new grid system is very hard to mess up while also looking really good.

Staff can build from the circle shaped already in the guideline as it becomes the pivotal element in all of the layouts.

This concept will provide creators the possibility to make different moods through the dynamic layouts.

With the right images and tone of voice – in the writing and design – the new brand implementation will quickly capture people’s attention, share the ACS message, and convey the essence of ACS.