2020 European Master & Multi-Unit Franchising Conference Prospectus

CONFERENCE PROSPECTUS

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ABOUT US & THIS EVENT The European Master & Multi-Unit Franchising Conference is going to Vienna in 2020!

It is time to start planning for the 2020 European Master & Multi-Unit Franchising Conference! This unique conference will be held at the Hotel Savoyen in beautiful Vienna, Austria.

The first-ever European Master & Multi-Unit Franchising Conference debuted this past October 23-24 in London.

The conference, which drew 173 registrants from 15 countries, was produced by Franchise Update Media and MFV Expositions and was held at the Park Plaza Victoria London. In all, there were nearly 30 sponsors who participated in the event, from both Europe and the U.S. Attendees included both U.S. and European multiunit and multi-brand franchisees, as well as franchisors, consultants, suppliers, and attorneys specializing in international franchise growth and development.

It enriched the experience for attendees and sponsors both so much that it is going bigger in 2020.

The European Master & Multi-Unit Franchising Conference follows the lead established by what has become the must-attend event for multi-unit and multi-brand franchisees in the United States: the annual Multi-Unit Franchising Conference. The 20th Anniversary of this conference will be also celebrated in 2020.

The 2019 Multi-Unit Franchising Conference had over 1,720 attendees including 650 multi-unit and multi-brand franchisees, over 280 sponsors and exhibitors and other franchise insiders. Over 250 franchise brands exhibited to reach their target audience of multi-unit multi-brand franchising. The 650 franchisees in attendance represent 16,000 franchise units in the U.S., employ more than 250,000 people and do more than $9 billion in annual revenue. 75% of them are seeking other brands to add to their portfolios. Additionally, they plan to add 14,000 more franchise units over the next 5 years in all franchise categories. 50% had 1 brand, 18% had 2, and 32% had 3 or more.

Research indicates that multi-unit franchisees in Europe and other parts of the world are expanding their number of units and growing into other brands as well. With the growth of multi-unit, multi-brand franchisees and master franchising the need exists to bring an opportunity for a similar conference with the right combination of experienced attendees and brands to Europe. Similar to the U.S. event, the two-day European conference will focus on providing educational sessions and networking opportunities to multi-unit/multi-brand franchisees and master franchisees looking to expand in Europe or to enter the U.S. market.

The conference is a two-day, multi-track event that covers all aspects of high performance multi-unit and master franchising. The tracks and content, tailored to the needs and interests of expansion-minded global franchisees, will include a blend of master and multi-unit franchisee topics and experiences, as well as the most current data to help attendees make the best decision on how to grow their business in a new country. By drawing the brightest minds in multi-unit and master franchising and the highest caliber brands this event will be a gamechanger for franchising in Europe.

The 2020 European Master & Multi-Unit Franchising Conference is already in motion. The goal is to continue providing an event in an intimate forum for international franchise business leaders to grow profitable franchise enterprises, based on the facts and on the experience of successful European master franchisees and multi-unit operators.

Grow your business with a conference sponsorship that gives you access to high-profile attendees. We expect the 2020 European conference will be even bigger and better, and we hope you’ll join us. I encourage you to review this sponsorship prospectus and respond quickly, as we expect to sell out. Please note that booth selection is based on your contract submission date, so don’t delay.

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The show for us was very interesting, and the networking dinner/ cocktail was also fruitful. The level of different people who were speaking was great and we have learned a lot. In one word, it was a success.

Marc Hostyn, Master Franchisee , Bagel Corner (Belgium)

PREMIUM SPONSORSHIP OPPORTUNITIES PLATINUM

BENEFITS

GOLD

SILVER

BRONZE

(Maximum of 4)

(Maximum of 4)

(Maximum of 31)

(Maximum of 10)

Full Conference Registrations

3

2

1

1

Table and Two Chairs in Networking Area

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Video Played in General Session on Day 1

3 minutes 2 minutes

Video Played in General Session on Day 2 Named in All Appropriate Pre-Conference Marketing

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Listing in Conference Guide Book

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Full-page

Half-page

Listed on Conference Web-Site

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Pre and Post Conference Registration List

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*Member of Sponsoring Associations Rate

$13,990 | *$12,990

$10,990 | *$9,990

$6,990 | *$5,990

$4,990 | *$3,990

Conference Guide Book Ad

INTERESTED IN SPONSORING, PLEASE CONTACT: Franchise Update Media sales@franchiseupdatemedia.com (800) 289-4232 ext 202

MFV (US) Corali Romero Corali.Romero@comexposium.com (201) 881-1662

MFV (Vienna) Carina Felzmann carina.felzmann@comexposium.com 0043 - 1- 895 56 110

Access Link (Europe) Christophe ANGLEYS cangleys@accesslink.eu +33 6 61 55 67 46

SPONSOR BENEFITS

FULL-PAGE DISPLAY ADS IN GUIDEBOOK

Example shows Franchise Update Media fullpage ad for Jersey Mike’s next to Sponsor Directory Listing page. Guidebook ad dimensions = 4.875”x 8”

SPONSOR DIRECTORY LISTING

Conference Guidebook: Features sponsor’s logo and listing information

SPONSOR SIGNAGE

Features sponsors company name.

(High-tiered sponsors have their logos featured).

SPONSORED NETWORKING TABLE AREA TABLE SIZE: 4ft wide (120cm) x 2ft in depth (60cm) ANY BOOTHS THAT ARE SET-UP WILL BE REQUIRED TO DISMANTLE Please note that booths are not permitted!

• Table-top signs are welcome, but signage on the table is limited to a height of 6 feet (180cm), and width of 4 feet (120cm). Behind the table is limited to a total of 9 feet (270cm) in height and 4 feet (120cm) in width and 12” (30cm) in depth.

• Pull-up floor signage may not be set up next to the table.

• Pull-up floor signage needs to be behind the table.

• Any table-top and signage associated with your table cannot obstruct the view of neighboring tables or be outside of the 4-foot (120cm) table space.

DUE TO SPACE RESTRICTIONS AND THE FIRE MARSHAL CODE WE CANNOT VARY FROM OUR 4-FOOT (120cm) TABLE FORMAT • Banners or signs cannot be hung from hotel walls or ceiling.

• Table Top Contract will need to be signed to ensure these regulations are followed.

© 2019 Franchise Update Media. All rights reserved.

EXAMPLES OF WHAT IS PERMITTED

One 4 foot wide (120cm) x 2 foot (60cm) draped exhibitor table in the Sponsor Area.

2018 LONDON EVENT SPONSORS PLATINUM SPONSORS

CLOSING RECEPTION & DINNER HOST

MEDIA SPONSOR GOLD SPONSORS

PR SPONSOR

SILVER SPONSORS

NETWORKING AREA

11

7

8

9

27

28

29

30

31

37

36

35

34

33

32

BACK WALL

6

26

38

10

5

25 4

39

3

ENTRANCE

24

2

1

23

12

13

14

15

16

17

18

19

20

21

22

© 2019 Franchise Update Media. All rights reserved.

Welcome To HOTEL SAVOYEN The 2020 European Master & Multi-Unit Franchising Conference will be held at Hotel Savoyen in Vienna, Austria.

For sponsorship information, please contact sales@franchiseupdatemedia.com (800) 289-4232 ext 202

SAVE THE DATE!

Tuesday, January 28th - Wednesday, January 29th, 2020

“

They did a great job with it (2018 European Master & Multi-Unit Franchising Conference). They had some really good speakers and multi-unit operator attendees who had important things to share with the audience. I hope it will grow as the Las Vegas Multi-Unit show has.

Shery Christopher, Director, Franchise Development, Brooklyn Fitboxing