Issuu

SEE OUR STORY ON PAGES 12-13

SEE OUR AD ON NEXT PAGE

FOR MORE INFO, VISIT WWW.FATBURGERCANADA.COM SEPTEMBER | OCTOBER 2023

Join the Fatburger Family

Fatburger offers franchisees a taste of success as the brand expands eastward

BIG JUICY

BURGERS

MADE RIGHT Fatburger Canada is looking for passionate, qualified franchisees who are looking to build a successful franchise business with an established well-known brand with significant growth.

OUR FORMULA WORKS

WHAT WE PROVIDE

Established in 2005, Fatburger Canada is part of FDF Brandz, a multi-brand Canadian owned restaurant business with over 200 restaurants and a market leader with key knowledge and experience in developing successful quick casual restaurants.

• Extensive Training • Proven Operation System • Turnkey site selection and construction • Innovative marketing strategy & advertising

Development Opportunities for Western Canada, Ontario, Quebec and the Maritimes. Email: franchise@fatburgercanada.com | Website: www.fatburgercanada.com | Phone: 1-800-597-7272

DELICIOUS DESSERT FRANCHISES

FULL SERVICE RESTAURANTS ACROSS CANADA

5 THINGS TO CONSIDER BEFORE FRANCHISING SEPTEMBER | OCTOBER 2023

A Canadian Franchise Association Publication / FranchiseCanada.Online

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MEET THE FDF FRANCHISE FAMILY Explore the four FDF brands offering a range of opportunities across Canada

“Owning a Maverick’s is a dream come true!” Abbey, Franchisee

Join Canada’s Fastest Growing Donut Brand! www.mavericksdonuts.com/franchise

CONTENTS FRANCHISE

SEPTEMBER/OCTOBER 2023

CANADA

Looking for a franchise? Discover

the best franchise business opportunities available now

Start a business for yourself with the support of a credible franchise system! With hundreds of franchise opportunities, LookforaFranchise.ca is the most comprehensive online directory of legitimate franchises available in Canada. We make searching for a franchise easy – you can find franchises by company name, location, investment, or industry. Begin your search now and realize the dream of running your own business.

21 COVER STORY

Meet the FDF Franchise Family This franchisor has been instrumental in expanding four beloved food brands across Canada

Get Started Today!

FEATURES

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Delicious Desserts From vegan cakes to decadent chocolate, three dessert franchises to satisfy a sweet tooth

• Information you can trust • Credible franchise opportunities • Narrow your search • Contact franchisors directly • Get the info you need

Health Kick Three fresh franchises offering healthy franchise opportunities

4 Canadian Franchise Association

www.cfa.ca | www.FranchiseCanada.Online

Travelling with Taste QSR brands serving up global flavours offer a buffet of options for prospective franchisees

Full Service Restaurants Across Canada

Buying a Franchise Resale Location vs. Building a New Location Everything you need to know to make this important decision for your new franchise

5 Things to Consider Before Franchising Your Business An essential guide to making informed decisions and setting your franchise up for success

Franchise Canada is published by the Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

DEPARTMENTS

HOME-GROWN & LOCALLY-OWNED 100% Canadian Franchise Systems

NEXT GENERATION IN FRANCHISING The Purr-fect Franchise Global Pet Foods multi-unit owner Amelia Kleinschmidt shares how she turned her passion for pets into a thriving business

LEADERSHIP PROFILE Building a Standout Signage Brand How Stuart Burns’ vision helped transform SpeedPro into a toprated company

A DAY IN THE LIFE The Mark of Success How a P.E.I. couple built a successful business while capturing memorable moments

THE FIRST YEAR Rural Canadian Meets Mediterranean Osmow’s franchisee Jatin Sapra brings Mediterranean and Middle Eastern flavours to small-town Ontario

ICONIC BRAND Tried-and-True Teaching Kumon offers franchisees like Neelam Bandali a fulfilling franchise opportunity that has stood the test of time

SHOW ME THE MONEY 4 Franchises for $250K-$500K

FRANCHISE FUN Bernard of the Boardwalk Martin Bernard brings Canadians brilliant franchise opportunities along with Boardwalk’s gourmet burgers

CATCH UP ON SEASON 7 NOW!

FRANCHISE TUTORIAL Tutorials 3 & 4 This issue: • Intro to Deposits • Intro to Disclosure Documents

COLUMNS

10 CFA CODE OF ETHICS 12 INDUSTRY NEWS 90 ASK THE EXPERTS 95 MARKETPLACE 105 ADVERTISERS’ INDEX 106 GIVING BACK

LISTEN & LEARN

Tune in to the Franchise Canada Chats Podcast! Available on Google Play, iTunes, SoundCloud, and Spotify

FranchiseCanadaChats.ca Visit www.LookforaFranchise.ca to find more information about the franchises featured in this issue.

Franchise Canada

September | October 2023

PUBLISHER’S MESSAGE

CALLING ALL FOODIE FRANCHISEES

anadians make 22 million visits to restaurants every day, so, it’s no surprise that about 40 per cent of CFA’s member franchise systems are food based, whether it’s dine-in, quick service, or another category. That means that of the two million Canadians employed by the franchise industry, roughly 1.2 million work in restaurants, while an additional 283,700 work in jobs in related industries. That’s a lot of people! But with so many options, which franchise is your best fit? That’s where Franchise Canada’s Food Issue can help with your research. This issue is filled to the brim with delicious options for potential franchisees. Turn to our cover story package (page 21) to find four franchises—Humpty’s, Fatburger, Ricky’s, and Famoso from FDF Brandz—that offer a buffet of opportunities for would-be franchisees. After that, browse our comprehensive menu of full-service restaurant franchises in our Across Canada story (page 47) featuring options from coast to coast, from White Spot to La Belle & Le Boeuf. Food franchises are resilient, and they can adapt to changing preferences. For example, check out our feature on healthy and environmentally conscious food franchises on page 33. These brands offer nutritious food without compromising on taste, a combination that many modern diners demand. Speaking of modern tastes, the global quick service restaurant (QSR) franchises on page 41 are breaking ground and expanding diners’ horizons with world cuisine. And what meal is complete without dessert? On page 25 you can sample some dessert concepts, with a sugary side of donut franchises for you to consider. Next, let’s join some franchisees at the table and learn about their experiences as entrepreneurs. We walk through a typical day in the life of Hallmark franchisees Wanda and Lawson MacEachern, who own three locations in the Maritimes (page 77). Then, dig into the success story of Osmow’s franchisee Jatin Sapra as he shares his experiences in his first year of business ownership and his exciting plans for expansion (page 80). On page 69, be inspired by young franchisee Amelia Kleinschmidt, who is making a name for herself with her Global Pet Food location in Burnaby, B.C. And get to know iconic brand Kumon on page 83, which has been educating kids for more than 30 years. We also introduce you to SpeedPro president

Stuart Burns, who has doubled the number of SpeedPro franchises in Canada during his tenure (page 73). This issue also contains helpful resources for anyone considering franchising, or just starting out on a franchising journey. The Franchise Canada team explores the key things to consider when buying a franchise resale on page 59. Legal expert Simi Solebo provides a breakdown of what to look for in a franchise agreement (page 91), and franchise system expert Gary Prenevost answers the question, “How do franchisees determine the perfect franchise opportunity?” (page 90). If you’re considering franchising as the path to business ownership, don’t forget that FranchiseCanada.Online is here to help. The website is your online resource for franchise information, inspiring success stories, learning videos, podcasts, and more. Sign up for Franchise Canada E-News for franchising updates delivered right to your inbox, and follow us on Facebook, Twitter, Instagram, LinkedIn, and TikTok. Franchising is so much more than just food, with many different industries represented. Explore your options at cfa.ca/lookforafranchise to find the right franchise for you. Grab a fork and tuck into this issue packed with franchise opportunities, expert advice, and important information for entrepreneurs. If you want to own your own business with a proven concept and the help of a support system, now’s your chance to take the first step on that journey. Bon appetit!

Sherry McNeil President & CEO, Canadian Franchise Association

6 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

FRANCHISE WITH CANADA’S #1 CASUAL DINING BRAND! BOSTON PIZZA FRANCHISEES BENEFIT FROM:

• • • • • •

0% ROYALTIES ON ALCOHOL SALES $3 MILLION AVERAGE UNIT VOLUME 375+ LOCATIONS NATIONWIDE AND GROWING $36M+ RAISED & DONATED TO LOCAL CHARITIES INDUSTRY-LEADING LOW FOOD COSTS TRADITIONAL, NON-TRADITIONAL AND CONVERSION OPPORTUNITIES AVAILABLE

Boston Pizza and the Boston Pizza roundel are registered trademarks of Boston Pizza Royalties Limited Partnership, used under licence. © Boston Pizza International Inc. 2023.

CFA BOARD OF DIRECTORS BOARD CHAIR David Druker*, The UPS Store PRESIDENT & CEO Sherry McNeil*, Canadian Franchise Association 1ST VICE CHAIR Ryan Picklyk, A&W Food Services of Canada Inc. 2ND VICE CHAIR Todd Wylie, Master Mechanic

PUBLISHER

PAST CHAIR Gerry Docherty*, Good Earth Coffeehouse

Canadian Franchise Association (CFA)

SECRETARY & GENERAL COUNSEL

VP, CONTENT & MARKETING Kenny Chan

Darrell Jarvis*, Fasken

EDITORS Lauren Huneault, Karen Stevens

TREASURER Lyn Little, BDO Canada LLP

EDITORIAL ASSISTANT Daniel McIntosh

CHAIR, FRANCHISE SUPPORT SERVICES

EDITORIAL INTERNS Hiru Batepola,

Kirk Allen, Reshift Media

Raavya Bhattacharyya

CHAIR, LEGAL & LEGISLATIVE COMMITTEE

Andraya Frith, Osler, Hoskin & Harcourt LLP DIRECTORS

Steve Collette, 3rd Degree Training Chuck Farrell, Pizza Pizza John Gilson, COBS Bread Andrew Hrywnak, Print Three Franchising Corporation Rimma S. Jaciw, CFE, WSI Digital Joel Levesque, McDonald's Restaurants of Canada Ken Otto, Redberry Restaurants Gary Prenevost, FranNet John Prittie, TWO MEN AND A TRUCK Stephen Schober, Metal Supermarkets Family of Companies Thomas Wong, Chatime *Executive Committee member

GRAPHIC DESIGNER Andrea Lee ADVERTISING SALES Radhika Karve AD COORDINATOR Andrea Lee CONTRIBUTING WRITERS

Georgie Binks, Suzanne Bowness, Roma Ihnatowycz, Joelle Kidd, Daniel McIntosh, David Chilton Saggers, Karen Stevens, Stefanie Ucci, Jordan Whitehouse, Kym Wolfe FRANCHISE FUN ILLUSTRATION Sam Gorrie FOR ADVERTISING INFORMATION:

Radhika Karve rkarve@cfa.ca

TO SUBSCRIBE TO Franchise Canada

visit www.FranchiseCanada.Online The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at www.cfa.ca/sponsorship

We invite your comments, questions and suggestions. Please contact us at editor@cfa.ca or https://cfa.ca/ franchisecanada/franchise-canadamagazine/.

© 2023, Canadian Franchise Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Publications Mail Agreement No. 41043018

LAW FIRMS:

SHOWCASED FRANCHISES

8 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

Legal Disclaimer The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.

CODE OF ETHICS

he Canadian Franchise Association (CFA) is dedicated to encouraging and promoting excellence in franchising in Canada. Each member of the Association agrees to abide by the CFA Code of Ethics and to further the Association’s goals of encouraging and promoting ethical franchising in Canada. Each member of the Association agrees to comply with the spirit of this Code of Ethics in its general course of conduct and in carrying out its general policies, standards and practices. The following are considered by the Association to be important elements of ethical franchising practices: 1. Franchise system and franchise support services members should fully comply with Federal and Provincial laws, and with the policies of the Canadian Franchise Association. 2. A franchisor should provide prospective franchisees with full and accurate written disclosure of all material facts and information pertaining to the matters required to be disclosed in advance to prospective franchisees about the franchise system a reasonable time [at least fourteen (14) days] prior to the franchisee executing any binding agreement relating to the award of the franchise. 3. A ll matters material to the franchise relationship should be contained in one or more written agreements, which should clearly set forth the terms of the relationship and the respective rights and obligations of the parties. 4. A franchisor should select and accept only those franchisees who, upon reasonable investigation, appear to possess the basic skills, education, personal qualities and financial resources adequate to perform and fulfil the needs and requirements of the franchise. Franchise systems and franchise support services members of the Association should not discriminate based on race, colour, religion, national origin, disability, age, gender or any other factors prohibited by law. 5. A franchisor should provide reasonable guidance, training, support and supervision over the business activities of franchisees for the purposes of safeguarding the public interest and the ethical image of franchising, and of maintaining the integrity of the franchise system for the benefit of all parties having an interest in it. 6. Fairness should characterize all dealings between a franchisor and its franchisees. Where reasonably appropriate under the circumstances, a franchisor should give notice to its franchisees of any contractual

default and grant the franchisee reasonable opportunity to remedy the default. 7. A franchisor and its franchisees should make reasonable efforts to resolve complaints, grievances and disputes with each other through fair and reasonable direct communication, and where reasonably appropriate under the circumstances, mediation or other alternative dispute resolution mechanisms. 8. A franchisor and a franchise support services member should encourage prospective franchisees to seek legal, financial and business advice prior to signing the franchise agreement. 9. A franchisor should encourage prospective franchisees to contact existing franchisees to gain a better understanding of the requirements and benefits of the franchise. 10. A franchisor should encourage open dialogue with franchisees through franchise advisory councils and other communication mechanisms. A franchisor should not prohibit a franchisee from forming, joining or participating in any franchisee association, or penalize a franchisee who does so. 11. A franchise support services member in providing products or services to a franchisor or franchisee should encourage the franchises to comply with the spirit of this Code of Ethics. A franchise support services member should not offer or provide products or services if legislative or professional qualification is required to do so unless the franchise support services member has such qualification.

LOOK FOR EXCELLENCE As you investigate the many franchise opportunities available to you, you will see a special logo featured in franchise literature, on franchising websites and in franchise tradeshow booths. This logo identifies franchise systems and franchise support services/suppliers as members of the Canadian Franchise Association (CFA). You should be on the lookout for this symbol when researching franchise systems or assembling a team of franchise support professionals to assist in your search. CFA encourages and promotes excellence in franchising in Canada and members of the Association voluntarily agree to follow the CFA’s Code of Ethics in pursuit of these goals. Start your search for your franchise dream with a CFA member. Visit LookforaFranchise.ca today.

10 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

FRANCHISE WITH CANADA’S UNDISPUTED

FRIED CHICKEN

LEADER WE’VE GOT THE FINGER LICKIN’ GOOD RECIPE FOR SUCCESS.

BE PART OF A GLOBALLY ICONIC BRAND BACKED BY 7O+ YEARS IN BUSINESS, 27,000+ RESTAURANTS IN 146+ COUNTRIES, AND $23+ BILLION IN SYSTEM SALES.

We’re developing the restaurants of the future, with a uniquely digital focus. We’re exploring automation, smart kitchens, premium ordering kiosks, new order tracking systems, and a variety of innovations that will have us well-positioned to continue serving Canadians high-quality, fresh, Canadian farm-raised chicken under any circumstance. KFC is is prioritizing recruitment in Quebec, British Columbia, Toronto and all small-town markets nationwide.

JOIN COLONEL SANDERS’ CANADIAN FAMILY. Franchise Application: KFC.CA/Franchise Real Estate Inquiries: KFC.CA/Real-Estate

ADVERTORIAL

JOIN THE FATBURGER FAMILY

Fatburger Canada offers franchisees a taste of success as the brand expands eastward

reaming of owning your own food franchise? Look no further than Fatburger, a concept that serves up mouth-watering, big and juicy burgers and an iconic American dining experience that has strong established Canadian roots. Discover the benefits of aligning yourself with a brand that has won over palates and markets for generations and take the opportunity to be part of a system that’s expanding across Canada. The origins of Fatburger Fatburger’s origins trace back to 1947 in Los Angeles, California, where it was founded by restauranteur Lovie Yancey. Originally named “Mr. Fatburger,” the restaurant focused on serving substantial, fully dressed burgers and quickly gained a loyal following. In 1952, Lovie Yancey decided to simplify the name to “Fatburger” to “get across the idea of a big burger with everything on it,” says Raymond Ho, vice president, marketing & communications. The business gradually expanded in the Los Angeles area and gained popularity for its delicious burgers and friendly atmosphere.

Over the years, Fatburger’s reputation grew, and the system expanded both nationally and internationally to over 20 countries. The concept’s success is rooted in its dedication to fresh, quality ingredients and the ability to offer a customizable cooked-to-order burger experience, which means it can resonate with a diverse range of customers. In 2005, Fatburger opened its first Canadian location in Vancouver, British Columbia under local award-winning restaurateur, Frank Di Benedetto. As CEO of Fatburger Canada, Di Benedetto went on to build the system of 70 wholly Canadian-owned and operated Fatburger restaurants, which are part of the FDF Brandz franchise system that has over 200 locations consisting of brands like Ricky’s All Day Grill, Famoso Neapolitan Pizzeria, and Humpty’s Big Plate Diners. Meeting the challenges of doing business Like every other restaurant business, Fatburger has seen various challenges over the past few years, including intensifying competition in the quick service restaurant

industry, shifting consumer preferences, and the impact of a quickly changing economy. To meet these challenges, the brand adapted and innovated. For example, Fatburger Canada has carefully adapted its offerings to reflect the changing palates of Canadian diners. “Fatburger Canada had always been cognizant of what Canadians want in their food choices,” says Ho. “The variety in the Fatburger menu has been developed over the years to make sure it is not only enjoyable but customers can get a variety of food that is crafted to their tastes.” To address growing cost-conscious consumer trends, Fatburger diversified its menu to lighter alternatives and more value-driven choices without compromising its signature flavours, explains Ho. He notes that in addition to its burgers, fries, and milkshakes, Fatburger also introduced wings, chicken tenders, and a selection of chicken sandwiches because chicken options are gaining popularity. The brand’s ability to strike a balance between classic favourites and innovative offerings demonstrates its commitment to meeting the needs of Canadian diners. “A key element of

ADVERTORIAL

success comes from simply creating great food,” says Ho. “Our burgers are known for their quality, taste, and the way they are crafted by hand and cooked to order on the grill using oldfashioned techniques.” Furthermore, the brand has embraced technology to enhance the customer experience by setting up online ordering platforms and mobile apps, something that had been in the works before the pandemic. “During the pandemic, all the restaurants were able to pivot quickly and easily to a delivery system, with the aid of third-party aggregators like Mobi2Go, UberEats, SKIP, and DoorDash,” says Ho. These third-party delivery services have successfully extended the brand’s reach to consumers beyond the traditional dine-in experience. By proactively identifying and responding to these challenges, Fatburger has demonstrated its resilience and commitment to staying relevant in an ever-evolving industry. The ideal Fatburger franchisee The ideal Fatburger franchisee has a passion for food, an entrepreneurial spirit, and a commitment to delivering a top-notch dining experience. Ho notes that while a food service background isn’t necessary, it is helpful. The same goes for business or management experience. “If they have knowledge and experience in these areas, they can focus on building the business from day one,” he explains. Furthermore, any potential franchisee should possess strong leadership qualities, the ability to adapt to an evolving market, and a genuine enthusiasm for the brand. “We look for people who want to be owneroperators, who are present in their restaurants and manage all the dayto-day activities, from overseeing the kitchen to running the dining room to taking care of customers,” says Ho.

Fatburger franchisees receive eight weeks of training, turnkey site selection, construction support, pre-opening assistance, and ongoing training and marketing support. Why should you join the Fatburger team? Fatburger is a well-known and iconic brand with locations in 20 countries, including the U.S., Canada, France, Japan, and India. It has a strong reputation thanks to its flavourful burgers and unique dining experience, and because it offers a menu that appeals to a broad customer base. “When a franchisee joins the Fatburger family, they aren’t just buying a business – they are owning a part of a beloved legacy,” says Ho. The franchise model is based on a proven concept that has stood the test of time, explains Ho. “This is an efficient system that franchisees can quickly adapt to. Processes have been well-honed over many years and there is continual guidance provided by a team with a high level of experience.” Like with any opportunity, prospective franchisees should thoroughly research and assess both the benefits and challenges associated with operating a Fatburger franchise. Conducting due diligence, seeking advice from current fran-

chisees, and thoroughly reviewing the franchise disclosure document are all important steps in making an informed decision. “Potential franchisees should visit the locations, and picture themselves owning and running the restaurant. It’s important to find the right fit, as there are many types of franchise options,” says Ho. If you’re thinking about owning your own food franchise, the Fatburger journey offers a blend of tradition and innovation that’s as enticing as its delicious burgers, explains Ho, who recommends that you align yourself with a growing system that’s setting the table for success across Canada and beyond. What’s next for Fatburger? With a strong foothold in Western Canada, the brand has its sights on moving east. “We started our expansion into Eastern Canada this year, opening our first location in the iconic Annex neighbourhood in Toronto. We are adding two more in Ontario by Spring 2024 and moving forward to open in the Maritimes and Quebec,” says Ho. With a proven concept and ability to pivot to meet the demands of a changing market, Fatburger’s expansion is poised to take a big bite out of Canada’s burger market.

To learn more about the Fatburger franchise opportunity, contact franchise@fatburgercanada.com or 1-888-597-7272.

Welcome to the future of customer service – say farewell to long queues and hello to lightning-fast transactions. Our Samsung KM24A Self-Serve Kiosks, powered by 900Solutions' cutting-edge software, empower your customers to order quickly, boosting average transaction values and reducing wait times. Advantages of Samsung Self-Serve Kiosks:

INDUSTRY NEWS

Your source for what’s happening in Canadian franchising COBS Bread Celebrates 20 Years of Baking and Community Action in Canada It’s a moment 20 years in the baking! 2023 marks the 20th anniversary of COBS Bread in Canada, and to commemorate this milestone, all of its 160 bakeries are doubling down on their commitment to COBS Bread’s End of Day Giving program, with the mission to ensure that no leftover product goes to waste. “With the cost of food and groceries continuing to rise, many Canadians from coast to coast to coast are struggling more than ever to feed their families,” says Aaron Gillespie, president of COBS Bread. “This is why, at the end of each day, every bakery continues to donate leftover bread to local charitable programs in their respective communities.” To help other companies, restaurants, and bakeries get started on a food donation plan, COBS Bread is sharing 20 years of learnings, insights, and expertise in a neverbefore-released downloadable stepby-step food donation guide. “Our End of Day Giving program has been part of COBS Bread’s DNA since the very beginning,” says Gillespie. “It’s the fabric of who we are as a brand. We hope this guide inspires others to get started.” The impact of a successful food donation plan can be substantial. Since the first COBS Bread bakery opened in Vancouver back in 2003, and thanks to 100 per cent franchisee participation, over 500 local charities have received an estimated $560 million worth of product, which goes to help Canadians struggling with food insecurity. Last year alone, more than $60 million in retail value was donated. On average, each franchise is providing an approximate retail

value of $1,000 of baked goods daily. Recipient charities include food banks, school breakfast programs, after-school programs, youth charities, and community groups. As the fastest-growing bakery concept in Canada, Gillespie wants COBS Bread to be an example of how sustainable growth, combined with an equal effort on serving communities, has been a recipe for success. “We recognize the immense commitment it takes to implement a food donation program, and we would like to acknowledge the tremendous efforts of all the volunteers, local community organizations, and our franchisees for making this happen every single day,” says Gillespie. Fatburger Canada Opens New Location in Victoria, British Columbia Fatburger Canada opened its newest restaurant in Victoria, B.C., located in the food court at Hillside Shopping Centre. This restaurant is Fatburger’s third restaurant in the Victoria area and fifth location on Vancouver Island. This world-famous burger restaurant chain is well-known for its famous big and juicy burgers made with fresh, never-frozen Alberta beef burgers that are hand-pressed and cooked to order on the grill, done the traditional way. Customers can enjoy Original Fatburgers, Specialty burgers, and other favourites, including juicy fried chicken sandwiches, world famous Buffalo wings, hand-battered chicken tenders, best anywhere milkshakes, fries, and freshly prepared onion rings. “It’s exciting to be a part of the many new openings planned for 2023,” says Raymond Ho, VP, marketing of FDF Brandz. “We are very

16 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

pleased to open another Fatburger in Victoria as we have many fans here. It’s gratifying to know the community loves and appreciates the quality and value we have put into our menu and locations.” Easily and conveniently accessible seven days a week, customers can dine in at the mall or have quick take-outs by calling in or ordering on the downloadable app available on their website. Customers can also conveniently find Fatburger on delivery services such as SKIP, DoorDash, and UberEats. “I am very excited to meet our customers in the Hillside area and make them their favourite burgers,” says Manjot Chahal, the restaurant’s owner and operator. “I am looking forward to welcoming everyone here.” Entrepreneur Ranks Kumon ‘Best of the Best’ of Tutoring Franchises Entrepreneur magazine named Kumon one of the Best of the Best franchises in the tutoring category in the July/August issue of the magazine, which honours the top-ranked franchises across 152 categories. Kumon has been the top-ranked education franchise on Entrepreneur’s Franchise 500 for 22 consecutive years, the fourth-longest streak among the Best of the Best winners. In 2023, Kumon ranked No. 6 overall on the prestigious Franchise 500 for the third consecutive year. “Kumon is proud to be a leader in the education industry,” says Mike Shim, senior vice president of field operations for Kumon North America. “We are committed to providing an affordable franchise opportunity for entrepreneurs who want to make a difference in their communities and in the lives of children. Thank

A Driverseat Franchise Is Different Start your journey today

Investing in a Driverseat franchise is not buying a job. We have a proven business model that allows you to scale quickly and take advantage of the incredible market potential. We are fixated on profitability and growth. We equip you with the knowledge, training and ongoing coaching to succeed in achieving your business goals.

“

I want to have greater impact on the industry, our partners, and the people I work with every day. Money and success are just a measuring stick. -Luke Bazely, President

”

We have built a culture of transparency, honesty, and inclusion. We partner with people who share our values and want to build a great business for themselves. Mediocrity is not an option.

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INDUSTRY NEWS you to Entrepreneur for once again recognizing Kumon as one of the Best of the Best franchises.” Kumon Instructors operate more than 26,000 centres in more than 50 countries around the world and more than 2,000 centres in the U.S. and Canada. To meet the growing demand for education enrichment, Kumon anticipates opening about 90 new centres in the U.S. and Canada this year. Entrepreneur’s Best of the Best list is based on information submitted for the annual Franchise 500. The franchises selected for the Best of the Best ranked the highest in their respective categories on the Franchise 500, which evaluates brands in areas such as costs and fees, size and growth, brand strength, financial strength, and stability. Kumon also ranked No. 1 on Entrepreneur’s top 100 franchises less

than $100,000 and earlier this year was named to Entrepreneur’s inaugural Franchise 500 Hall of Fame. The brand also ranked No. 8 on the Top Global Franchises list, No. 84 among the Fastest Growing Franchises in the U.S. and Canada, and No. 14 on the international listing. Canadian Immigrant Magazine Honours Sam Primucci with Entrepreneur of the Year and Top 25 Canadian Immigrant Awards Sam Primucci, founder of Pizza Nova, has been named 2023 Entrepreneur of the Year by Canadian Immigrant Magazine and one of the Top 25 Canadian Immigrants. The 15th annual Top 25 Canadian Immigrant Awards, presented by Western Union and hosted by Canadian Immigrant Magazine, took place on August 3 to celebrate the inspiring achievements of immigrants.

This award coincides with the yearlong celebration of Pizza Nova’s 60th anniversary, a business Sam Primucci founded in 1963, 11 years after having immigrated to Canada from Italy. “It’s a true honour to receive the Top 25 Canadian Immigrant Award as well as the Entrepreneur of the Year Award among such an inspiring group of people,” says Sam Primucci, founder of Pizza Nova. “When I came to Canada 71 years ago, it was in search of a better life, and I am eternally grateful for this country that provided us with so much opportunity. Grazie a tutti!” The first Pizza Nova location opened on May 12, 1963—12 years after the Primucci family immigrated. The family worked to expand the business, creating hundreds of jobs and franchise business opportunities along the way. Sam continues to lead the company alongside his son,

• 34 locations, with more on the way • 65% of orders made Online • Turnkey Operation. Small Footprint • No previous experience necessary CONTACT US

FRANCHISE@WINGSUP.COM

(289) 834-2027

18 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

INDUSTRY NEWS Domenic, who serves as the president. Together, they are supported by a dedicated team of individuals who possess a deep appreciation for and knowledge of pizza and gastronomy. Hand & Stone Massage and Facial Spa Offers a Revolutionary Approach to Rejuvenated and Glowing Skin Hand & Stone Massage and Facial Spa, the luxury massage and facial spa franchise, has announced the expansion of its menu with the arrival of the OxyGeneo™ 3-in-1 Super Facial at 17 locations in Canada. This innovative facial technology combines exfoliation, oxygenation, and nourishment in a single treatment, delivering immediate and noticeable results for youthful, rejuvenated skin and a radiant glow. With its patented approach, this advanced treatment provides a comprehensive solution

for all skin types and all of Hand & Stone’s guests, addressing a wide range of concerns such as dullness, aging, dryness, acne, and sensitivity. “We are delighted to bring the revolutionary OxyGeneo™ facial technology to our valued customers in Canada, offering them a truly transformative experience,” said Lisa Rossmann, senior vice president of service and product at Hand & Stone. “This treatment delivers exceptional results, surpassing traditional facials. With the introduction of this technology, we are raising the bar in the skincare industry by providing our clients with the forefront of facial treatments.” Hand & Stone’s investment in the OxyGeneo™ 3-in-1 Super Facial underscores the brand’s commitment to providing its customers with exceptional and innovative skincare treatments. With its

immediate and long-lasting results, the OxyGeneo™ is set to revolutionize the facial experience at Hand & Stone spas across Canada. 15th Annual A&W Burgers to Beat MS Day Raises $1.6M for MS Canada A&W Canada’s 15th Annual Burgers to Beat MS Day, in support of MS Canada, raised an incredible $1.6M. For 15 years, Canadians have rallied together for this important initiative to help people living with multiple sclerosis (MS) and have raised more than $20M! On August 17, A&W donated $2 from every Teen Burger sold across the country to MS Canada, to directly and positively impact the lives of Canadians living with MS. Up to a month earlier, Canadians across the country could also donate online in any amount or round up any A&W purchase.

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Franchise Canada September | October 2023

INDUSTRY NEWS “For 15 years, Canadians have generously united in support of Burgers to Beat MS Day,” says Susan Senecal, president and CEO of A&W Food Services of Canada Inc. “Raising $1.6M will continue to fund vital MS Canada programming and resources to foster a world free of MS. We look forward to continuing this powerful initiative to make the mission a reality.” The annual fundraising initiative is very close to the hearts of A&W’s franchisees and restaurant staff across the country, and this campaign wouldn’t be possible without their ongoing support. Since the campaign’s first year in 2008, A&W restaurants in Canadian towns large and small have been drumming up unique support for the cause to celebrate this 15-year milestone. In 2023, there were some standout activities. In Winnipeg, the Portage Avenue A&W built a stage and brought

together local musicians to perform live music. In the neighbouring province of Saskatchewan, Humboldt’s A&W went all out with visits from the Great A&W Root Bear, live entertainment from Regina artist JJ Voss, a raffle, and car show. In Amherst, Nova Scotia, the community met at the local A&W hosting a yard and bake sale, to show their support for Burgers to Beat MS. To unite Canadians to participate in this year’s Burgers to Beat MS drive, A&W partnered with Toronto Maple Leafs defenceman, TJ Brodie and his wife Amber, who has been living with MS for seven years. Despite this life-changing diagnosis, Amber continues to remain positive and finds strength in the support of the program to progress valuable research. “Even though MS has no known cure, I am confident that one day,

we will live in a world free of MS,” says Amber Brodie. “The compassion from Canadians I have experienced through Burgers to Beat MS has been overwhelming, and I thank everyone for their generosity.” Burgers to Beat MS has funded $20M to date for valuable research, support, and services that are fundamental to changing the lives of people affected by MS. But the battle against MS is far from over. Twelve Canadians, on average, are still diagnosed every day, as Canada has one of the highest rates in the world, per capita. “Our long-standing and valued relationship with A&W’s Burgers to Beat MS initiative has helped to make major advancements for the care of Canadians living with MS,” says Dr. Pamela Valentine, president and CEO of MS Canada.

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COVER STORY

MEET THE FDF FRANCHISE FAMILY

This franchisor has been instrumental in expanding four beloved food brands across Canada BY JORDAN WHITEHOUSE

Franchise Canada September | October 2023

COVER STORY You might not have heard of FDF Brandz, but chances are you know at least one of its four restaurants: Ricky’s Restaurants, Fatburger Canada, Famoso Italian Pizzeria, and Humpty’s Big Plate Diner. Many of them are located in Western Canada, but together they represent one of the leading privately owned food franchise companies in the country, with more than 200 restaurants across Canada. FDF Brandz wasn’t always this big, of course. When award-winning B.C. restaurateur Frank Di Benedetto became the owner, president, and CEO of Ricky’s back in 1998, there were fewer than 33 locations under the franchise company’s banner. By 2015, however, that number hit about 140. And today the company is looking to grow well beyond those 200 restaurant locations as it eyes further expansion into Ontario, Quebec, and the Maritimes. So how has FDF Brandz found such success across Canada? Raymond Ho, the company’s VP of marketing and communications, says there are several reasons. “For one, our restaurants have continuously innovated their menus to appeal to the changing needs and demands in the market. Plus, as a Canadian company with a deep collective pool of Canadian experience, we have insight into the local markets—from the towns to the cities and provinces.” More recently, Ho says that it has also helped that the company sources a range of locally produced food for its restaurants. That makes it easier to deal with the current challenges around supply production and pricing. But a big part of FDF Brandz’s overall success comes down to its franchisees and the support system around them, says Ho. No matter the restaurant brand, the company provides six to eight weeks of initial franchisee training. It also conducts area meetings with training components every trimester, provides additional inperson or online training when necessary, and provides kitchen training for new feature menu and limited-time promotions. “We support with ongoing advertising and marketing support—from radio, TV, and digital ads to search marketing, loyalty [programs], in-store merchandizing, and community sponsorship,” says Ho. As for what FDF Brandz looks for in the ideal franchisee, Ho says they don’t need a background in food service, but it can be beneficial to have previous business or management experience. They should also be a selfmotivated and hands-on person, driven when it comes to the success of the restaurant, he adds. “And, of course, since we are in the restaurant business, they have to be interested in and passionate about food. We are also in the service business, so it would be good to have social skills that can help them not only service their customers, but also manage their team.” Keep reading to discover what each FDF Brandz restaurant concept is all about.

Ricky’s Restaurants and Humpty’s Big Plate Diners Ricky’s origins go all the way back to 1962, when it started in Vancouver, British Columbia as a value breakfast restaurant called Ricky’s Pancake House. It has since expanded into more than 110 locations, when tallied alongside Humpty’s Big Plate Diners. Both concepts share substantial crossovers in the full service family dining sector. “Humpty’s is a relatively straightforward concept that, compared with many restaurant chains, requires lower levels of franchisee experience, fewer menu changes, and less refurbishment to be profitable and competitive,”says Ho. “This gives franchisees a great choice for maximizing revenue and taking their entrepreneurial ambitions to the next level.” This dual-branding is a strategic initiative that’s been in place since the pandemic. The aim is to better utilize existing locations by dual branding them with a sister brand within the FDF chain; for example, pairing Humpty’s and Ricky’s. Currently there are six integrated locations, with 10 more coming by 2024. So far, this approach has increased sales without increasing rent costs for those franchisees. Within the chain, FDF has identified about 30 existing locations that have potential to be dual-branded. In addition to the restaurants, a major focus for Ricky’s has been the expansion into hotel locations across Western Canada. To date, it has partnered with 25 hotelier groups to provide breakfast, lunch, and dinner not only to hotel guests but also people from the community. This partnership has proven to be one of the most successful strategic divisions of the Ricky’s chain. “Like Ricky’s, Humpty’s was able to take advantage of the success of its value breakfast menu and extend its reach to build a robust lunch and dinner program,” says Ho. “Now it’s a forward focused full-service family restaurant chain with high-quality food and value that has big appeal for families and seniors, whether it’s breakfast, lunch, or dinner.” He also notes that the system has a serious commitment to community and charitable causes like the Make-A-Wish Foundation. No matter the concept, however, customers can expect amazing service and exceptional value, says Ho. “Ricky’s is known as the neighbourhood family favourite. Our famous big breakfasts have been appealing to multigenerational Canadian families since 1962, and now with

22 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

COVER STORY our lunch and dinner options, we appeal to even more customers wanting the fresh, home-style meals we’re known for.” Fatburger Canada Like Ricky’s, Fatburger has its Canadian origin story based in Vancouver. The franchise started in Los Angeles in 1952, but the first location north of the border opened in Vancouver in 2005. Today, there are about 70 Fatburger locations from B.C. to Ontario. The big draw for customers is—surprise, surprise— the burgers, says Ho. “Fatburger makes big, juicy burgers using old-fashioned cooking techniques to prepare cooked-to-order fresh, never frozen hand pressed Alberta beef patties that are free from fillers, artificial additives, and by-products. But it’s not just about the burgers, adds Ho. “Fatburger also sets itself apart with its legacy music vibe and unique callouts in the kitchen. The crew have their unique, fun interactions when calling out orders and acknowledging tips and thanks from customers.” Furthermore, its chicken sandwiches, wings, and tenders have grown in popularity, to make up about 25 per cent of sales. Fatburger restaurants come in several different models. Along with the typical restaurant, which is a 1,700 to 2,000 sq. feet high-profile end-cap corner unit in a major retail centre, they can also be found in casinos, drivethru applications, and express module size formats. While Fatburger continues to expand its reach in smaller communities, it has also launched its growth into Eastern Canada. By spring 2024 it will have three locations open in Toronto, Ontario, and Quebec and the Maritime provinces are to follow in the future. Famoso Italian Pizzeria This authentic Neapolitan pizzeria has indeed become quite “famoso” since launching in Edmonton, Alberta in 2005. It was acquired by FDF Brandz in 2018, and currently has 26 locations in Canada. “It’s known for the quality of the food it serves,” says Ho. “With a vision to create a pizzeria where everyone in the neighbourhood can

"WITH A VISION TO CREATE A PIZZERIA WHERE EVERYONE IN THE NEIGHBOURHOOD CAN COME ENJOY ITS FOOD AND INVITING AND LIVELY ATMOSPHERE, FAMOSO PRESENTS A UNIQUE EXPERIENCE THAT GUESTS HAVE COME TO KNOW AND LOVE.” come enjoy its food and inviting and lively atmosphere, Famoso presents a unique experience that guests have come to know and love.” That experience starts with the pizza, made with a similar technique used in Naples. The tomatoes are imported from the Naples region. The fior di latte mozzarella, invented in Naples, is made from 100 per cent Canadian cow’s milk. The flour is highly refined and lowgluten, making it easy for digestion. When that dough is hand-tossed, topped, and then fired in an authentic bellshaped oven imported from Italy, the result is a pizza straight out of the famous southern Italian city, says Ho. The atmosphere is perhaps just as well-known as the pizza, however. With its open-concept design, expanded Italian fare menu, and solid beer and wine options, it’s the perfect spot for a quick lunch, social evening, or place to watch the game, says Ho. This fall, Famoso will introduce “Pronto,” a new hybrid concept featuring Italian and North American-style pizzas, pastas, and Italian street food. The first hybrid location is scheduled to open in Edmonton, Alberta late fall/early winter, followed by downtown Vancouver in the spring of 2024. This new format gives potential franchisees a lower start up cost, and it will feature both counter and table service to facilitate rapid production turnover.

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Franchise Canada September | October 2023