CFA Accomplishments Report 2024

Annual Accomplishments Report 2024 2023 Year in Review

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2024 ACCOMPLISHMENTS REPORT / Table of Contents

Canadian Franchise Association Accomplishments Report 2024

Table of Contents 2

2022/2023 Chair's Message

3

2023/2024 Chair's Message

4

President’s Message

5

About the CFA

6

Recent Accomplishments

9

Our Members: A Snapshot

10 Community (Membership & Networking) 13 Refer A Member 14 Education 16 Certified Franchise Executive (CFE) Certification Program 17 Advocacy 20 Brand Awareness 22 Celebrating Franchise Excellence 26 CFA Board of Directors 2022/2023 27 CFA Board of Directors 2023/2024 28 CFA Committees 31 CFA Staff Resources 32 CFA Volunteer Recognition Program 34 Thank you, Advocacy Donors 35 Thank You, CFA Sponsors 36 Find Us

©2024, Canadian Franchise Association

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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2024 ACCOMPLISHMENTS REPORT / 2022/2023 Chair's Message

2022/2023 Chair's Message

Community Drives Success

A

s a long-standing member of the Canadian Franchise Association (CFA), I have seen first-hand how Canada’s economy benefits from the franchising industry, which is driven in large part by members of our community. As Chair of the CFA Board of Directors, I have spent the past two years leading the charge in promoting and protecting the franchise business model in Canada. The dedication of our franchise system and franchise support service/supplier members, along with the individuals who keep franchised businesses running day-to-day, has fuelled the tremendous growth our industry has seen over the past year. By participating in the CFA’s excellent services and programming, our members lift themselves up while helping each other navigate unprecedented challenges.

The CFA strives to offer its members a diverse range of programming, which would not be possible without the collective franchising community driving us forward. The 2024 Accomplishments Report showcases the many successes made possible by CFA members and their dedication to selfimprovement and communal growth. In the past year, we have reached new heights within our four strategic pillars of community, education, advocacy, and brand awareness.

In 2023, to foster community and provide a space for networking and knowledge sharing, we continued to facilitate in-person events like Meet & Greets, our annual golf tournament, and Franchising Meets the Money, held live for the first time. Through these events, we created pathways for franchising professionals to network with their peers while staying on top of the latest trends in marketing, operations, and legal matters, to help bring their franchises into the future.

For me, being an active CFA member and participating in committees, consultations, Franchise Awareness Day, and many other initiatives has been the best way to make the most of my membership and make a difference. By engaging with your fellow members and the Association, you too can make your mark on the CFA’s future programming. More importantly, you’ll bring real areas of concern to the forefront, make meaningful and long-lasting connections, and best serve the broader Canadian franchising community.

CFA members can engage with the CFA at events across the country, including the CFA National Convention, which showcases the power of the CFA community through engaging educational sessions, roundtables, and networking. This allows members to grow their system to its fullest potential and take advantage of the full breadth of membership.

Everyday Canadians continue to choose franchising for the backing of strong, established brands. There are more opportunities than ever for franchisors and franchisees to find and create successful futures. The CFA is in your stead. With a sustained focus on community, we can make the dream of business ownership a reality for more Canadians than ever before.

As the outgoing Board Chair, it has been my honour to champion the growth of franchising in Canada and I am overjoyed to pass the torch to the next generation in franchising.

The CFA also promoted the franchise industry to provincial and federal governments through our advocacy work.

We contributed to consultations on anti-poaching and wage fixing and were instrumental in the development of legal protections surrounding franchising. These included implementing changes to the Canada Small Business Financing Program and advising on the development of Saskatchewan’s Franchise Disclosure Act. Beyond that, we promoted the benefits of franchising to everyday Canadians throughout the year, and especially during Franchise Awareness Month—which resulted in more than 72,000 social media impressions.

David Druker 2022/2023 Chair, CFA Board of Directors

As our programming for 2024 is well underway, I am certain that, together as an association and a community, we will continue to build the franchise industry into an increasingly robust and lucrative contributor to Canada’s small business economy. To continue this level of programming and success, we need all CFA members involved and engaged with the Association.

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / 2023/2024 Chair's Message

2023/2024 Chair's Message

Championing the Community We Represent

F

or nearly 60 years, the Canadian Franchise Association has been a place for those who believe in the extraordinary influence that franchising has over Canadians far and wide, whether directly through small business ownership or its massive impact on the nation’s economy. I have been an active member of this community for more than 15 years, helping A&W grow across Canada.

Through the CFA, I have been provided many opportunities to step into mentorship roles for other entrepreneurs, and as your incoming Chair, I feel fortunate to be able to give back to this community just as much as I have benefitted from it.

This is the very nature of franchising; it can’t be done alone.

Franchisors, franchisees, and suppliers are truly Growing Together® every time a new franchise location opens. This strengthening of our network yields possibilities for each of us, through the sharing of knowledge and by increasing the prominence of the franchising model. With every launch, we are showing prospective franchisees that this is a welcoming industry, with ample room for all who have a drive to succeed.

Remember that there is tremendous opportunity ahead for the CFA and our industry, but to achieve it, we all need to do our part. As a valued CFA member, reflect on the role you can play in advocacy—whether it’s attending a meeting with government, joining a committee, or simply helping someone understand franchising a little more than they do today. You have the power and ability to be an advocate for our industry. Consider the role you can play in strengthening our community—perhaps that means volunteering your time or attending an event. You are an important part of our community, and you can make it stronger. We are stronger together. Lean in and find the place where you can contribute and get involved. That is where the magic of the CFA happens. I’ve seen it, I’ve experienced it first-hand, and I know you will too.

These next two years will be full of exciting developments, at all levels of the Association. I look forward to evolving alongside you, our members, as we push forward our message that franchising is truly for everyone.

It's true that franchising is for everyone, and the CFA does a fantastic job of promoting this through its educational offerings, sought-after events, and advocacy efforts. Looking ahead to my term as Chair, one of my goals is to elevate the voices of our franchisors and franchisees, expounding the diverse range of opportunities and backgrounds found at all levels of the brands that encompass our membership.

Leadership in any sector should be representative of the industry, and we have already begun making strides to reflect the community we represent, for the betterment of the CFA and our members’ businesses.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

Ryan Picklyk 2023/2024 Chair, CFA Board of Directors

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2024 ACCOMPLISHMENTS REPORT / President’s Message

President’s Message

Looking Back and Planning Ahead

T

he dawn of a new year offers the unique occasion to be nostalgic for how things once were and simultaneously hopeful for what the future will bring.

The same goes for our annual Accomplishments Report, in which we celebrate all we have realized over the past year while planning for the months ahead.

One of the ways we are supporting our members and the Canadian franchise industry is through our new strategic plan. For the first time in CFA history, we leveraged the expertise and opinions of our membership through focus groups, where members were given the opportunity to weigh in on the Association’s goal—to help everyday Canadians realize the dream of owning their own business through the power of franchising—and its plans to achieve it. This was a valuable project, and we were able to apply much of the feedback we received.

As a result, we updated our 2024-2027 strategic plan to include the following four pillars: community, education, advocacy, and brand awareness. This finely calibrated approach will allow us to focus on what our members have told us is most important to them, including the promotion of their individual brands and the intrinsic value of CFA membership.

Over the past year, more than 370 volunteers supported the CFA community through participation on committees, by contributing content to our publications and podcasts, and by otherwise being effective proponents of what our organization stands for. Join us in thanking these steadfast champions for their efforts over the course of the year—perhaps your name will be reflected among their ranks in the future!

Throughout 2023 our committees remained stringent in their objectives, and we are pleased to announce the addition of 14 new committees, bringing us to a total of 36, that are helping us mould the future of our industry. From working on important government submissions outlining the needs of our members to striving to create a level playing field through equity, diversity, and inclusion initiatives, these devoted specialists are a true asset to the CFA and its membership.

On the education front, we held 27 events with the aim of educating our membership, the public, and the franchise industry at large. At these events, we welcomed 286 speakers who offered their knowledge and best practices to those just entering the industry as well as to those considered wellseasoned veterans. We can confidently report that 2024 is on track to be even better, with lessons imparted from 2023 strengthening our resolve to spread the message that franchising is for everyone even further.

106 registrants in the midst of earning their credentials. In addition, we are pleased to report the launch of the CFE Recertification program, where professionals who bear the CFE designation can maintain their knowledge and build on the skills they have acquired in the first phase of their learning.

The 2023 CFA National Convention also broke records, with 520 registrations for this flagship event. Attendees benefitted from 79 educational sessions on a variety of topics to help them become the best franchisors they can be as they lead their teams and franchisees into the future.

Advocacy has always been an important facet of our Association, and 2023 saw many new and exciting developments on the government relations front. We continued to consult with provincial and federal governments to help guide upcoming legislation, and our grassroots events have gained traction. In fact, our 2023 Franchise Awareness Day was our biggest to date, where we participated in 28 meetings with high-ranking elected officials and public representatives. This momentum will continue into 2024, with more events and submissions already on tap.

The latest addition to our strategic plan, the brand awareness pillar, can already be seen and felt in the fabric of all CFA endeavours. From our growing social media presence, now with more than 21,700 followers and clocking an impressive 1.3 million impressions over the course of 2023, to our Franchise Canada brand, which reached an audience of more than 800,000, we have more avenues than ever to promote our member brands and to endorse the fact that when it comes to franchise opportunities, the CFA logo represents excellence in franchising and provides a trusted stamp of approval.

In summary, the future looks bright for our industry, and for our members. The franchise industry is a true Canadian juggernaut, contributing more than $120 billion to the country’s economy annually, more than $67 billion in franchise-related employment, and employing nearly two million Canadians.

To all the members who continue to carve out new and exciting ways to do business, we look forward to witnessing your growth in 2024—and supporting you every step of the way.

Our education opportunities have continued to grow, especially our Certified Franchise Executive (CFE) program, which has seen 25 graduates since its launch in 2021, with an additional

Sherry McNeil President & CEO, Canadian Franchise Association

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www.cfa.ca / www.FranchiseCanada.Online

CANADIAN FRANCHISE ASSOCIATION

2024 ACCOMPLISHMENTS REPORT / About the CFA

About the CFA

Our Vision: To be the enduring, inclusive and representative, indispensable community for franchising in Canada.

Our Purpose: We help everyday Canadians realize the dream of building their own businessthrough the power of franchising.

Our Mission: To amplify the understanding and power of franchising in Canada by: • Advocating on the issues that impact this dream; • Connecting people with opportunity; and • Delivering learning opportunities that make franchising stronger.

The Canadian Franchise Association (CFA) is a national, not-for-profit association of over 550 member brands representing more than 40,000 franchise business owners.

We are the voice of the franchise community and the recognized authority on franchising in Canada. We speak for a business sector that represents every industry and touches the lives of every Canadian, in every community across the country.

Canadian franchises contribute over $120 billion per year to the Canadian economy and create jobs for almost two million Canadians. Canadian franchises enable more than 76,000 hardworking Canadians to be their own boss as the owner of their own small business franchise locations, serving their neighbours in communities from coast to coast to coast.

We believe that franchising is ultimately about people. It’s about everyday Canadians working in partnership, sharing success, and Growing Together®. At the CFA, we serve people in the Canadian franchise community by providing support, learning resources, growth opportunities, and advocating to protect the franchise business model.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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2024 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Recent Accomplishments In the past year, the Canadian Franchise Association (CFA) has continued under its mission statement of Growing Together® to continue strengthening the franchising industry in Canada, growing the CFA member community, and connecting Canadians with franchise opportunities.

In 2023, that meant working with our CFA community to adapt to the current economic landscape in Canada and to prepare for the upcoming changes that will shape the future of franchising. The CFA’s latest strategic plan, encompassing the pillars of community, education, advocacy, and brand awareness, is being applied at every level of the organization to help us better serve our members and the industry as a whole.

Last year’s key developments and accomplishments focused on growing our community of members, delivering learning opportunities, advocating on issues that impact franchising, and bringing more Canadians into the franchising fold. Along with these accomplishments were many “firsts,” which you’ll see highlighted throughout this section.

Community (Membership & Networking) The CFA is focused on growing our membership and creating opportunities for our members to connect. In the past year, we provided our members with new programs and benefits, offered opportunities for members to share experiences and learn from one another, and developed strategic partnerships to help address member needs.

Created opportunities to connect. After being reintroduced in 2022, in-person networking events gave CFA members the opportunity to meet and connect with one another. Five Meet & Greet events were held across the country in the Atlantic region, Pacific region, and Ontario, along with the CFA’s ever-popular member golf tournament, which brought together more than 100 members at Caledon Woods Golf Club in Bolton, Ontario.

Celebrated franchise excellence. 2023 CFA award winners were celebrated at the Recogntion Awards Luncheon and Awards Gala, held at CFA National Convention in Niagara Falls, Ontario, and highlighted in our CFA publications.

Welcomed new members. The CFA’s Membership Onboarding Committee helped educate members about the CFA and its offerings through monthly onboarding webinars, as the CFA welcomed 69 new franchise brands and 46 new support service/supplier members—an 18 per cent increase from last year—to our community in 2023. The CFA membership team also fielded inquiries from 276 contacts interested in membership.

Developed strategic partnerships. To help educate the leaders of tomorrow on the franchise industry, the CFA partnered with Humber College to deliver post-graduate education to its Entrepreneurial Enterprise students on the benefits and best practices of franchising in Canada. The CFA also continued its strategic partnerships with the International Franchise Association (IFA), MVF Global, Global Franchise magazine, and the Association for Corporate Growth (ACG).

Implemented the latest strategic plan. In the fall of 2023, the CFA finalized its new strategic plan outlining four pillars under which the operations and future plans of the Association will align: community, education, advocacy, and brand awareness.

Undertook a record number of interviews with members. Through the Franchise Canada Chats podcast, online videos, exclusive web content, Franchise Canada magazine features, and marketing campaigns, the CFA

CFA FIRSTS FIRST year that the CFA participated in the International Franchise Show in London, England Held the FIRST Atlantic Meet & Greet event in Nova Scotia FIRST year that the CFA worked with international franchises that are looking to expand their brand into Canada through the Expand Your Franchise Brand Into Canada webinar series Held the FIRST senior executive closeddoor sessions at the 2023 CFA National Convention FIRST year the CFA Community App, launched at the 2023 CFA National Convention, was used to connect and inform members FIRST year the CFA has worked with engaged members across 36 committees, 14 more committees than in 2022 Launched our FIRST CFA Strategic Planning Committee which solicited member feedback surrounding the organization’s strategic plan Held the FIRST CEO Circle virtual town hall events in September and December 2023 FIRST time CFA president and CEO Sherry McNeil participated in the Toronto Region Board of Trade’s Franchising 101 member workshop panel (December 2023)

profiled and promoted more member brands than in any previous year.

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Education The CFA is committed to providing our members with the tools and information they need for franchise success and to prepare for the future of franchising, from demystifying franchise law and offering expert insights to facilitating peer-to-peer support and sharing best practices.

Enhanced the scope of our in-person events. The CFA reintroduced the annual Marketing Day event in 2023, which was then expanded to Marketing & Operations Day for 2024, with specialized programming developed to meet the needs of franchise operations. CFA Franchise Law Day evolved—and welcomed a record number of attendees—adding education-centred roundtable sessions with a focus on learning needs and solutions, in addition to lunchtime trivia, to increase camaraderie.

Modernized digital access for would-be franchisors. The Franchise Your Business program for business owners now reaches an entirely new audience with increased on-demand programming options.

Improved our digital education offerings. Our Learn & Grow webinar series expanded into a weekly lunchtime program held 50 weeks each year. Recordings of these and other virtual learning sessions are now available for self-paced online learning.

Brought our Elevate & Empower series to the masses. The program transformed from a one-day virtual gathering into a dynamic webinar series, part of our established Learn & Grow program.

Created real-world resources through our committees. The CFA’s Equity, Diversity, and Inclusion Committee began creating best practices and resources for the Association’s franchisors, franchisees, and supplier members.

Continued the growth of our CFE program. The “Canadianized” version of the Certified Franchise Executive (CFE) program, licensed from the International Franchise Association, reached 140 enrollments and celebrated the achievements of 25 graduates since launching in 2021.

Shared resources with community groups. Provided educational content to the Working Women Community Centre's settlement and integration programs.

Advocacy The CFA continues to work tirelessly to elevate the franchise industry in the eyes of provincial and federal governments. The economic impact of franchising cannot be understated, and the CFA’s programs, contributions, and recommendations ensure that holders of power across the country recognize its value.

Held key meetings with government representatives across Canada. The CFA hosted its biggest Franchise Awareness Day to date, with 28 meetings held with elected officials and staff.

Provided consultations to government to effect upcoming policy. The CFA provided a submission to the Government of Canada regarding the 2024 budget, to the Government of British Columbia regarding employment rights for gig workers, and to the Government of Saskatchewan regarding employment standards.

Implemented changes to small business financing. The CFA successfully lobbied to make changes to the Canada Small Business Financing Program (CSBFP). The program began allowing franchise fees, incorporation costs, and working capital costs to be financed as a term loan.

Protected the rights of franchisors and empowered franchisees. The CFA contributed to consultations in the Competition Bureau's rules on anti-poaching and wage fixing. This resulted in several important changes to the final guidelines.

Contributed to a joint letter regarding the St. Lawrence Seaway Strike. The CFA was instrumental in ending a labour disruption responsible for $34 million in lost economic activity per day. In accordance with the Canadian Chamber of Commerce, the CFA submitted a joint letter urging the government to reach an agreement and end the stoppage. The full joint letter is available in the Advocacy section of the Members Only Area at cfa.ca.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

CFA FIRSTS Launched the FIRST CFE Recertification program Launched the FIRST CFE orientation webinars, to better prepare and inform students Launched the FIRST FranTalks webinars as part of our Learn & Grow series Made the FIRST steps toward our partnership with Humber College to provide students in its entrepreneurial program with educational content Began developing our FIRST microcredentials program for Humber College FIRST year that CFA Franchise Law Day saw 163 attendees

CFA FIRSTS FIRST year that the CFA team and members met with 28 elected officials and staff at Franchise Awareness Day Saskatchewan introduced franchise disclosure legislation for the FIRST time, which included CFA suggestions FIRST time that the CFA helped introduce changes to the final guidelines for the Competition Bureau's rules on anti-poaching and wage fixing

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2024 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Advocacy continued Shared the franchise success stories of everyday Canadians. During Franchise Awareness Month in June, the CFA emphasized our members’ contributions to their communities and to the Canadian economy. Franchise Awareness Month shared information and celebrated the benefits of the franchise sector, resulting in more than 72,000 social media impressions.

Advised on the development of laws governing franchising. Representatives of the CFA provided insight on Saskatchewan’s introduction of franchise disclosure legislation.

Saskatchewan’s Franchise Disclosure Act, 2023 was introduced on November 14, with several of the CFA’s suggestions included in the bill.

Kept CFA members in the know. The CFA sent out 55 advocacy updates to members in 2023, keeping them up to date on current affairs, legal developments, and economic news, while sharing other relevant news with our engaged audience of franchisors.

Brand Awareness Part of the CFA’s work is to educate the general public about the benefits of franchising as a path to self-employment, and to connect prospective franchisees with opportunities. The adapted final pillar of the CFA’s strategic plan, brand awareness also extends to increasing the industry’s understanding of the value of CFA membership in our pursuit to attain more members and promote the Association on national and international levels. Through magazine and website content, social media, tradeshows, podcast episodes, videos, and public relations efforts, we continued to promote franchising and increase awareness of opportunities for Canadians to realize their dream of business ownership.

Promoted franchising to those seeking self-employment opportunities. Through Franchise Canada content, social media, public relations, and educational seminars, the CFA educated our audience about the franchise business model, highlighting its strength and resilience.

Shared franchisee success stories. We highlighted the stories of Canadian franchisees who are continuing to find success in the pages of Franchise Canada magazine, which garnered nearly 90,000 digital impressions over six bi-monthly issues. Our exclusive web content, social media platforms, the Franchise Canada Chats podcast, and Franchise Canada TV videos also allowed us to reach new and diverse audiences.

Generated leads for our members. Through all of our brand awareness properties, we provided 29,565 leads to our CFA members.

Grew our general public audience. We reached an audience of more than 800,000 prospective franchisees through our brand awareness program in 2023 (not including media impressions on social media posts about brands). We grew our Franchise Canada E-News/magazine audience to more than 37,000 active and engaged subscribers and increased our social media following to more than 21,700 followers.

Created media interest in franchising and its many opportunities. This year, our public relations efforts resulted in more than 111.3 million positive media impressions.

Reached the next generation in franchising. The CFA provided education on franchising to the next generation, including university and college students.

Connected prospective franchisees with opportunities through Franchise Canada tradeshows. This year, more than 18,000 people registered to attend our three Franchise Canada Show tradeshows, held in Toronto and Vancouver, along with our Franchise Discovery Day in Calgary.

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CANADIAN FRANCHISE ASSOCIATION

CFA FIRSTS Distributed the FIRST CFA regional and provincial supplements, highlighting the benefits of franchising in different regions across the country, and including available resources for entrepreneurs FIRST time that six Franchise Canada TV events were held in a single season Lead the FIRST franchise focus group in conjunction with the Franchise Canada Show, to solicit feedback from the general public Received our FIRST federal government grant for Franchise Canada magazine (Aid to Publishers grant) Launched the FIRST CFA Franchise Spotlight, providing members another way to reach an engaged audience of prospective franchisees FIRST year that the CFA reached more than 21,700 followers across all social media platforms FIRST year an in-depth Franchise Canada readership survey was distributed to attendees of the Franchise Canada Show Toronto (Fall 2023)

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Our Members: A Snapshot

Our Members: A Snapshot

Where Canadian Franchise Association (CFA) member franchise systems operate*

CFA Membership Breakdown Franchise Systems Accounting / Tax Services

2%

Advertising / Marketing / Promotional Products & Services

1%

Automotive & Truck Services / Products / Rentals

4%

Beauty / Cosmetics / Supplies

2%

Business - Supplies / Equipment & Services

1%

Business Consultants / Services / Training

2%

Children’s Products & Services

5%

Commercial - Janitorial Services

2%

Commercial - Supplies / Equipment & Services

1%

Commercial / Residential Services

3%

Computer / Software / Internet

1%

Custom Deck

1%

Designated Driving / Transportation 1% Services

87%

13%

1%

Canada

United States

Other

1% 17%

7% 10%

British Columbia Alberta

2%

2%

Manitoba

*Results add to more than 100% due to multiple responses.

CFA Membership Breakdown Franchise Support Services/ Suppliers Accountants / Bookkeeping

2%

Accounting / Tax Services

2%

1%

Advertising / Graphics

1%

Event Planning

1%

Food - Baked Goods / Coffee / Donuts

7%

Advertising / Marketing / Promotional Products & Services

2%

Food - Grocery / Specialty Shops

1%

Banks / Financial Services

8%

Food - Quick Service Restaurants

18%

Business - Supplies / Equipment & Services

1%

Food - Restaurants / Dining Rooms

7% 1%

Business Aids & Services

Furniture / Upholstery Repair

6%

Hair & Nail Salons / Spas

3%

Business Consultants / Services / Training

2%

Health / Fitness / Nutrition

6%

Computer / Software / Internet

8%

Home - Improvement / Renovation / Restoration

5%

2%

Home - Inspection Services

1%

Digital Marketing / Website Development

Home - Maid / Cleaning Services

1%

Education / Training / Coaching

4%

Home-Based Businesses

1%

Employment / Personnel Services

1%

Hotels / Motels / Campgrounds

1%

Financial / Cash Services

1%

Lawn & Garden Supplies / Services

1%

Franchise Consulting Services

13%

Mobile Businesses

2%

4%

Other

3%

Franchise Development and Construction

Painting Services

1%

1%

Pets - Sales / Supplies / Services

1%

Government & Public Relations Consultants

Printing / Copying / Shipping

2%

Insurance

4%

Real Estate

2%

Lawyers

23%

Retail

3%

Other

10%

Seniors Services / Home Care / Transition

4%

Sign Products & Services

1%

CANADIAN FRANCHISE ASSOCIATION

Payroll / HR Services

1%

Printers / Publishers / Publications

1%

Public Relations

1%

Restaurant Design / Supplies / Services

2%

www.cfa.ca / www.FranchiseCanada.Online

Nova Scotia

New Brunswick

6%

1%

1% Ontario

Employment / Personnel Services

Tanning Salons

4%

57% Saskatchewan

Educational Products & Services

Sports / Recreation / Entertainment 1%

P.E.I.

Quebec

What Does the CFA’s Membership Look Like?

More than

550

member brands Operating in over

60

different sectors CFA members represent

48,000+ franchised outlets across Canada

This logo identifies franchise systems and supplier companies as members of the Canadian Franchise Association. Canadians are encouraged to look for this symbol when researching franchise opportunies or assembling support professionals to assist in their search because CFA members are commited to excellence in franchising and follow the CFA’s Code of Ethics.

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2024 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Community (Membership & Networking) Building and maintaining a robust, active community is the first and most important pillar of the CFA’s strategic plan. This facet of the organization is improved upon year over year through membership acquisition as well as programming to help facilitate networking and connection amongst our members.

Over the course of 2023, the CFA helped foster those invaluable relationships by hosting in-person networking events like Meet & Greets, our annual golf tournament, and Franchising Meets the Money, which was held live for the first time. Our new CFA Membership App, introduced at the 2023 CFA National Convention in Niagara Falls, Ontario, provides unprecedented access to on-the-go resources for members, including a member directory, which provides easy access to other community members. The release of our 2024-2027 strategic plan also reinforced our commitment to improving opportunities in the Canadian franchise industry, both for our current members and for those considering business ownership through franchising.

CFA Community HIGHLIGHTS

Community by the Numbers

• Launched our latest strategic plan, created with input from the inaugural Strategic Planning Committee, comprised of engaged CFA members

Franchise System Members:

• Introduced our CFA Community App at the 2023 CFA National Convention • Launched the Expand Your Franchise Brand Into Canada webinar series, to help educate international franchise brands about the benefits of franchising in Canada and CFA membership • Held our first-ever Meet & Greet event in Nova Scotia, helping us extend our networking opportunities into the Atlantic region • Worked closely with Humber College to deliver post-graduate education to its Entrepreneurial Enterprise students on the benefits and best practices of franchising in Canada • Began establishing a microcredentials program in association with Humber College through which the CFA will further influence the business leaders of tomorrow • Strengthened our cross-country community through a record number of member interactions, including those featured in our Franchise Canada Chats podcast, online videos, exclusive web content, and Franchise Canada magazine

290

Support Service/Supplier Members:

148

The CFA welcomed

69 46

new franchise brands and

new support service/supplier members to our community in 2023.

• Participated in the International Franchise Show in London, England, a first for the Association and an important step in affirming the CFA’s role in the international franchise industry • Held senior executive closed-door sessions at the 2023 CFA National Convention with the purpose of strengthening top-level relationships and promoting synergy between established member brands • Distributed a comprehensive survey to attendees at the Franchise Canada Show (Fall 2023) through which we gathered industry data that will be utilized to improve membership perks, events, and education • Invited members to be a part of 14 new committees and subcommittees, formed to influence the industry and government and to highlight CFA activities such as equity, diversity, and inclusion initiatives, among others

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

CFA Community App 2023 saw the official launch of the CFA Community App, the latest way for CFA members to engage, learn, and grow their brands anytime, anywhere. An abundance of information and features are available through the app, in only a few simple taps: Exclusive member-only content: Videos, webinars, and cutting-edge info pertaining to those in the Canadian franchise industry.

Member Savings Program offerings: CFA members enjoy exclusive access to discounts from a selection of companies offering products and services that help facilitate success in the franchise landscape.

Member-to-member contact directory: The easy-to-use, fastest way to connect with other brands and individuals in the franchise space.

Content from The Franchise Voice: Articles from experts in fields such as marketing, tech, real estate, and law to help CFA members strengthen their business acumen, plus information about the latest happenings in the CFA. Plus many more to come in the future!

The CFA Community App is available for iOS and Android, and can be downloaded through the App Store or Google Play.

935

new contacts added to Salesforce since January 1, 2023

69 151

members won a combined

CFA Awards in 2023

222

franchise system members, representing

335

brands, received renewal incentives, an increase of

52%

over last year.

91

support service/supplier members, representing

68

brands, received renewal incentives, an increase of Strategic Planning Committee When it came to revamping our strategic plan for 2024-2027, we solicited feedback from our members for the first time, and they delivered! Thanks to the input and insights of our first-ever CFA Strategic Planning Committee, the CFA Board of Directors, and member focus groups, we finalized and released the plan on January 1, 2024. This new direction, as reflected in these pages, will allow us to better serve our members and achieve our goal: to help everyday Canadians realize the dream of owning their own business through the power of franchising. We also added our CFA vision statement (the north star for where we will be in 10 years) to the strategic plan: to be the enduring, inclusive and representative, indispensable community for franchising in Canada.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

35%

over last year.

276

inquiries about membership

11

2024 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Franchise Meet & Greet Events Our 2023 Meet & Greet events allowed members to connect and engage in both casual and formal formats. Attendees participated in conversations on topics such as the latest challenges, opportunities, and legislation affecting the franchise industry, while taking the time to celebrate the successes of fellow CFA members.

The CFA held several in-person Meet & Greet events in Ontario, Atlantic Canada, and Pacific Canada, along with the annual Holiday Social hosted by the CFA in November 2023. We were fortunate to be welcomed to Halifax, Nova Scotia, for the inaugural Atlantic region Meet & Greet, where members on the east coast were able to chat, relax, and network in style.

Since January 2023, the CFA has hosted

5 Meet & Greet events —3 in Ontario and 1 each in the Atlantic and Pacific regions— with 349 registrations total and 15 sponsors.

CEO Circle We saw the return of the CFA CEO Circle in the form of the first-ever virtual town hall sessions, which took place September 11-12 and December 13-14, 2023. During these virtual town hall sessions, 40 attendees networked with other industry executives and debated, debriefed, and learned about trending topics such as the state of the economy in the face of rising inflation, with an emphasis on how it affects the franchise industry.

CFA Golf Tournament On June 27, 2023, we hosted more than 100 members at Caledon Woods Golf Club in Bolton, Ontario, for a day of fun and fellowship on the fairway. The event was made possible by 22 generous sponsors and the cooperation of the weather.

Exclusive to franchisors and industry suppliers, our golf tournament is designed to help franchise leaders make business connections and enjoy friendly competition, all while supporting the CFA’s advocacy work.

Member Feedback We love to hear from our members!

Below is a sampling of some fantastic comments we received during 2023.

Keep it coming by following us on social media (Facebook, X/Twitter, LinkedIn, Instagram, and TikTok) or emailing us at membership@cfa.ca.

“The CFA brings a tremendous amount of information, support, and awareness to its members. Having the ability to use the CFA’s resources when required is invaluable.”

– Ron Persley, End Of The Roll

“The CFA has created an amazing community of people and companies that are leaders in the franchise business, not only in Canada but from around the world.”

– Kirk Allen, Reshift Media

“I love the sense of community and the opportunity to learn more about franchising in general. Network opportunities are great, and by volunteering, I feel that I am giving something back.”

– Stacey Vassos, Comfort Keepers

“It is so awesome and important to the franchise community that the CFA continues to be proactive with their advocacy efforts.”

–J ohn Prittie, TWO MEN AND A TRUCK Canada

“The CFA is one of the leading sources for information about the Canadian franchise landscape. As such, it is important to be a member and participate. This is why we have increased our investment in additional CFA properties.”

– Walker Sevigny, Driverseat

“If you're in the franchise industry or are thinking about franchising your business, CFA membership [should be] a key part of your plan.”

– Steve Collette, East Brands

12

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Refer A Member

Help Us Grow the CFA Community!

Do you know a franchise or supplier that should join the CFA? Participate in the CFA’s Refer-a-Member program!

Your referral will help us to recruit more new members into the CFA community so we can work to fulfill our mission of Growing Together®.

More members in our CFA community means: A stronger collective voice for franchising as part of the CFA’s advocacy and government relations work

Greater buying power for the CFA Member Savings Program

A broader network to connect with (and learn from)!

Become a Star Recruiter: For every company you refer that joins the CFA, you’ll receive a FREE Social Media Post, valued at $500!

Thank you to the following Star Recruiters, who helped bring in new CFA members over the past year: • Joseph Adler, Hoffer Adler LLP • Angelee Brown, FranOvation • Cam Bawol, MNP LLP • Matt Baxter, Scholars • Steve Collette, East Brands • Mahmoud Chahrour, ME Franchising Inc. • Paul daSilva, RBC •R ichard Davies, Summa Franchise Consulting • John DeHart, Franchise GrowthLab • Amy Delisle, KMB Law

•J oel Friedman, Southbrook Business Development Group

• Corey Nicholson, Cadence Franchising • Faye Pang, Xero • Lisa Raffaele, Bubblegum Canada • Peter Snell, Cassels Brock & Blackwell LLP • Marietta Snetsinger, Ascend Franchise Solutions • Fiona Styant, MOLLY MAID Canada • Larry Weinberg, Cassels Brock & Blackwell LLP • Thomas Wong, Kevito Group

All recruiters will be recognized in our CFA Updates at CFA National Convention.

For more information, contact Shivam Sharma at ssharma@cfa.ca or Jill Todd at jtodd@cfa.ca. You can also visit https://cfa.ca/refer-member to learn more.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

Generously Sponsored by

13

2024 ACCOMPLISHMENTS REPORT / Education

Education Providing education to our more than 550 corporate members, prospective franchisees, and the broader franchise community is a top priority for the CFA. Through a wide range of educational events and resources, we aim to share the latest information and best practices, foster franchise growth, and forge partnerships.

Following the reintroduction of in-person events in 2022, the CFA made the most of the industry’s increased interest in networking and education opportunities by expanding upon its live sessions in 2023. This includes the CFA National Convention, held April 1-3, 2023, in Niagara Falls, Ontario, under the theme “Future Forward: Building Tomorrow Together,” where members learned, grew, and celebrated in unity.

To better reach members who cannot attend our in-person events, more live digital and on-demand offerings were added to our online education menu, such as our Elevate & Empower series, which morphed from a one-day event to an ongoing facet of our Learn & Grow webinars.

Notably, our Certified Franchise Executive (CFE) program continued to garner interest and praise, with new graduates becoming alumni each year, and the addition of a CFE Recertification program, to help certificate holders stay up to date on the latest in franchise best practices.

CFA Education HIGHLIGHTS

Education by the Numbers

• Achieved a record 520 registrations for the CFA National Convention • Reached 140 Certified Franchise Executive (CFE) enrollments since the program launched in summer 2021 • Launched the CFE Recertification program for graduates • Achieved record-breaking attendance numbers at Franchise Law Day, with 163 registrations • Introduced the FranTalks webinar series as part of our Learn & Grow umbrella • Re-introduced Marketing Day in May 2023, and broadened the scope of the event to Marketing & Operations Day, complete with new, specialized programming that speaks to franchise operations, for May 2024

Learn & Grow Webinars In 2023, we continued our series of Learn & Grow webinars, where leading franchise experts share insights and promote discussion on a variety of pressing topics in franchising, including how to maximize your tradeshow investment, how to scale your franchise business, franchise resales, and many more.

The Elevate & Empower event, focused on women in franchising, also transformed into a dynamic webinar series as part of the Learn & Grow program. This series covered a range of important topics, such as leadership, balancing franchising and family, and how female field coaches are transforming the industry.

286

speakers shared their knowledge

190+

total education hours provided

68

educational content pieces published in the Members Only Area

27

educational events offered by the CFA

17 Webinars 464 Registrations

14

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Education

Franchising Meets the Money

CFA National Convention The CFA National Convention, the premier franchising event in Canada, saw a marked increase in registrations in 2023—73 per cent more than the previous year.

Delivered in person for the first time, our Franchising Meets the Money event provided franchise owners and visionary leaders with the knowledge, insights, and connections they need to unlock the full potential of their businesses. Through three sessions and one keynote, along with a prime networking opportunity, attendees walked away empowered to take their business futures into their own hands, thanks to knowledge shared by a selection of leading experts.

69 Registrations 14 Speakers

Under its “Future Forward: Building Tomorrow Together” theme, delegates had the opportunity to network, exchange ideas, and benefit from the expertise of leaders in the franchise industry as they collectively looked to the future, sharing recent challenges and examining how to thrive once beyond them.

520 Registrations 97 Speakers 79 Educational Sessions Franchise Law Day On September 21, the CFA once again hosted Franchise Law Day at the Old Mill Inn & Spa in Toronto, with a robust and thought-provoking schedule of keynotes, roundtables, and interactive sessions led by the country’s leading franchise lawyers. Under the theme of “Building for the Future,” keen insights into critical issues facing franchisors, suppliers, and franchise lawyers in the ever-evolving franchise landscape were delivered in an engaging format, with lively discussions rounding out a full day of learning. This year’s event also achieved recordbreaking registration numbers!

163 Registrations 38 Speakers

Franchise Your Business Three virtual Franchise Your Business seminars took place over the course of the year, providing valuable information for business owners interested in franchising their brand quickly, cost-effectively, and successfully. Experts at these virtual events included those in the consulting, legal, accounting, and marketing fields, with appearances by franchisors who shared lessons learned from their journeys.

3 Events 52 Registrations 15 Speakers Humber College Partnership 2023 saw the evolution of our exciting partnership with Humber College through which the CFA provides educational content and presentations to students in the school’s Entrepreneurial Enterprise graduate certificate program.

Topics focused on an introduction to franchising and provided attendees with an authentic perspective on what it means to be part of the Canadian franchise community.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

15

2024 ACCOMPLISHMENTS REPORT / Certified Franchise Executive (CFE) Certification Program

Certified Franchise Executive (CFE) Certification Program The CFA has partnered with the International Franchise Association (IFA) to proudly bring the Certified Franchise Executive (CFE) Certification Program to Canada. The CFE program sets the highest education standards for individuals and organizations, empowering franchise executives, managers, and small business owners to accelerate growth. CFE certification signifies a commitment to elevated professionalism, setting new industry standards for franchise training.

The CFE program prioritizes individual needs, respecting each participant’s unique journey within the franchise landscape. For emerging leaders, it imparts essential small business skills, while established professionals will find tools for fostering enterprise growth. Successful completion leads to CFE certification, which exemplifies a commitment and passion for franchising and the franchising community.

To learn more about the program and how to register, visit cfa.ca/cfe-program.

CFE Program HIGHLIGHTS

By the Numbers

• Offered 300 education credits in 2021, 1,800 in 2022, and 3,000 in 2023 • Had 16 enrollments in 2023 • Welcomed two graduates in 2021, five in 2022, and 18 in 2023 • Created the new CFE Recertification program

CERTIFIED FRANCHISE EXECUTIVE™ PROGRAM

CFE Program Graduates $100 OFF 1st Certified Franchise Executive Join us in congratulating our CFE program graduates for making a personal (CFE) enrollment & $50 OFF the 2nd CFE enrollment commitment to excellence in the Canadian franchise industry!

OR

1. SeanOFF Bell, Sonosede 13. Mike Kuberski, MOLLY MAID Canada $100 one (1)Inc. Fran-Guard registration 2.

Robert Bruski, Ctrl V 14. Kenlegislation LeBlanc, PropertyGuys.com (CFE’s required course on franchise 3. Darren Czarnogorski, WingsUp! 15. Goran Mamula, WingsUp! across Canada)

Restaurants Restaurants For more Delisle, information on the Certified Franchise Executive Program, 4. Amy KMB Law 16. Shafik Mina, 2inspire please https://cfa.ca/cfe-program/ 5. Louvisit: Gervasi, Canadian Franchise 17. Corey Nicholson, Cadence Association Franchising 6. Mohsin Ghauri, MTY Group 18. Gary Prenevost, FranNet company: 7. Vernon Gonsalves, Oxford Learning 19. Marietta Snetsinger, Ascend date issued: Centres Franchise Solutions NON-TRANSFERABLE. NO CASH VALUE. 1 PER COMPANY 8. Cindy Hill, Cadence Franchising 20. Brianna Stevenson, New Creations 9. Suzanne Howie, Print Three 21. Fiona Styant, MOLLY MAID Canada Contact David Black at dblack@cfa.ca for more details.

Franchising Corporation 22. Stacey Vassos, Comfort Keepers 10. Andrew Hrywnak, Print Three 23. Thomas Wong, Kevito Group Franchising Corporation 24. Patrick Wyness, Franchise 11. Rafal Kieliszek, National Mattress GrowthLab Outlet Plus+ 25. Jiahui (Jennifer) Zhang, Jones & Co. 12. Sharon King, 2inspire

16

CANADIAN FRANCHISE ASSOCIATION

140

enrollments to date in the CFE Program

59

enrollments to date in the Fran-Guard course

2 5 18

graduates in 2021

graduates in 2022

graduates in 2023

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Advocacy

Advocacy The CFA’s advocacy team is the watchdog for the regulations, government programs, and emerging issues in franchising, and in 2023, this role was more important than ever. The advocacy team worked tirelessly to ensure decision makers at all levels of government understood the franchise business model and the important role it plays in supporting the Canadian economy and the livelihoods of the nearly two million people who are employed in franchise businesses.

Both in-person and virtual meetings with government representatives have allowed the CFA to continue emphasizing our value within the halls of power across Canada. We held our biggest Franchise Awareness Day on May 31, where CFA members conducted 28 meetings with Ministers, Members of Provincial Parliament (MPPs), and senior staff at Queen's Park. We raised many issues important to members, including common employer, changing workforce demographics, and the impact of legislation and current affairs on small businesses and the entrepreneurial Canadians who uphold them.

Throughout the year, the CFA and its members engaged with the federal and provincial governments through pre-budget consultations, the review of employment rights for gig workers in B.C., the modernization of The Saskatchewan Employment Act and Ontario's Employment Standards Act, and the introduction of franchise disclosure legislation in Saskatchewan. The CFA continues to engage with the government on these files, most notably our continued engagement with the Government of Saskatchewan as it continues to work on enacting franchise disclosure legislation.

The CFA also celebrated policy wins throughout 2023. In April, the CFA and its members successfully lobbied the Competition Bureau to amend its draft guidelines regarding anti-poaching and wage fixing by recognizing the importance and legitimacy of labour-related restraints in various business agreements and arrangements, including franchise agreements. The Competition Bureau’s final guidelines conclude that they will generally not pursue a criminal investigation unless the wage-fixing or no-poaching clause in issue is clearly broader than necessary (or the underlying business agreement or arrangement is not legitimate).

Advocacy HIGHLIGHTS

Advocacy by the Numbers

• Held the largest Franchise Awareness Day to date, with 28 meetings with elected officials and public representatives • Consulted with the Government of Canada as part of the development of the 2024 budget • Provided insight to the Government of British Columbia regarding employment rights for gig workers • Assisted in the modernization of The Saskatchewan Employment Act and gave counsel with the Government of Saskatchewan regarding the implementation of franchise disclosure legislation • Consulted with the Government of Ontario as part of the development of the 2024 budget • Consulted with the federal government on the implementation of recent changes to the Canada Small Business Financing Program • Developed resources to support members as the interest-free period for the Canada Emergency Business Account (CEBA) loans ended • Submitted a review of British Columbia's Labour Relations Code

$47,257

raised to support advocacy initiatives

55

Advocacy Updates sent to members

28

elected and public officials who met with the CFA during Franchise Awareness Day

72,792

social media impressions through the Franchise Awareness Month campaign

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

17

2024 ACCOMPLISHMENTS REPORT / Advocacy

KEY ACCOMPLISHMENTS

Joint Letter – St. Lawrence Seaway Strike

Competition Bureau's Rules on Anti-poaching and Wage Fixing

In October, a labour disruption shut down the St. Lawrence Seaway and caused further damage to supply chains still recovering after the lasting effects of COVID-19. The shutdown affected 66,000 Canadian jobs and was responsible for $34 million in lost economic activity per day.

The CFA’s advocacy work, led by the dedicated members of the Competition Act Working Group (Davit Akman, Darrell Jarvis, Scott Munnoch, and chaired by Larry Weinberg, senior partner of Cassels Brock & Blackwell LLP), played a pivotal role in shaping the final guidelines. The contributions made through the consultation process resulted in several important changes to the draft guidelines, including: •R ecognition of Franchise Agreements: The final guidelines acknowledge the importance and legitimacy of labourrelated restraints in various business agreements and arrangements. Franchise agreements have been added to the list of business agreements, alongside merger transactions, joint ventures, and strategic alliances, where the Bureau will generally not pursue a criminal investigation unless the wage-fixing or no-poaching clause in issue is clearly broader than necessary (or the underlying business agreement or arrangement is not legitimate).

•C larification on Agreement Reaffirmation: The final guidelines provide clarity on when the Bureau will consider parties to have taken steps to reaffirm or implement an agreement made before June 23, 2023. It specifies that at least two parties must reaffirm or implement the restraint for the Bureau to establish the consensus or meeting of the minds required before a finding of liability can be made, alleviating concerns about liability triggered by one party’s action.

•P rotection for Franchisees: The final guidelines abandon the draft’s position that separate franchise agreements prohibiting franchisees from poaching each other’s employees would, in and of themselves, likely breach the new no-poaching prohibition. Instead, the final guidelines clarify that franchisees’ awareness of parallel standard franchise agreements will not raise concerns, unless there is evidence of an intention between franchisees to enter into a no-poaching agreement with each other.

In response, the CFA participated in a joint submission with the Canadian Chamber of Commerce and 39 other Chambers and Associations, urging the government to work closely with all parties to reach an agreement to end the work stoppage.

The full joint letter is available in the Advocacy section of the Members Only Area at cfa.ca.

Franchise Awareness Month In June 2023, the CFA highlighted member franchisees in our Franchise Awareness Month campaign. As local small business owners, we emphasized the focus on their community and economic contributions. Throughout the month, we drove this key messaging about franchising via social media and the CFA’s weekly email campaigns.

Franchise Awareness Month helped raise awareness among all Canadians about the franchise industry, from sharing success stories about franchisees and celebrating the philanthropy that franchisees provide to their communities to educating about the various franchise sectors, and more.

Key social media stats:

72,792 impressions 2,685 clicks 1,109 likes 120 shares Fifty-four per cent of all social impressions generated in June 2023 were attributed to the Franchise Awareness Month campaign, and there was a 42.7 per cent increase in social impressions in June 2023 compared to June 2022.

Ninety per cent of all social shares generated in June 2023 were attributed to the Franchise Awareness Month campaign.

•E mpowering Franchisees: The final guidelines confirm that franchisees generally have the ability to establish systems among themselves to recoup training costs from a poaching employer. However, the compensation must be reasonably related to training costs and not disadvantage employees’ opportunities relative to external candidates.

•S cope of Wage-Fixing Prohibition: The Final Guidelines have not provided clarification on the scope and application of the wage-fixing prohibition. The Bureau says the prohibition applies to agreements between unaffiliated employers in respect of “terms and conditions” of employment that could affect a person’s decision to enter into or remain in an employment contract. The Bureau has indicated that it may revisit these guidelines in the future, taking into account experience, changing circumstances, and legal developments.

18

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Advocacy

Franchise Awareness Day in Ontario

Other Key Meetings

The 2023 Franchise Awareness Day took place on May 31, 2023, at Queen’s Park in Toronto, Ontario. The CFA met with 28 Members of Provincial Parliament (MPPs) and staff members to raise awareness of the franchise business model and the importance of the franchisee-franchisor relationship, and to lobby for the franchise business community. Some of the issues the CFA brought to the attention of these elected officials included clarification surrounding common employer, the changing workforce, and burdens on small business.

After several years of advocacy, the CFA successfully lobbied to make key changes to the Canada Small Business Financing Program (CSBFP) to better help franchisors and franchisees. These changes to the Canada Small Business Financing Regulations came into force on July 4, 2022. Through the changes, the CSBFP began allowing intangible assets (franchise fees, incorporation costs, permits and licences, etc.) and working capital costs to be financed as a term loan.

The MPPs and staff members we met with included: • Deepak Anand, MPP, PCO • Natalia Kusendova-Bashta, • Hon. Ted Arnott, MPP, PCO MPP, PCO • Aris Babikian, MPP, PCO • Anthony Leardi, MPP, PCO • Patrice Barnes, MPP, PCO • Philip Power, PCO staff • Rick Byers, MPP, PCO • Ryan Puviraj, PCO staff • Rudy Cuzzetto, MPP, PCO • Nolan Quinn, MPP, PCO • Hon. Doug Downey, MPP, • Brian Riddell, MPP, PCO PCO • Brian Saunderson, MPP, PCO • Hon. Vic Fedeli, MPP, PCO • Laurie Scott, MPP, PCO • John Fraser, MPP, OLP • Dave Smith, MPP, PCO • Goldie Ghamari, MPP, PCO • Hon. Graydon Smith, MPP, • Hon. Parm Gill, MPP, PCO PCO • Ernie Hardeman, MPP, PCO • Effie Triantafilopoulos, MPP, • Kevin Holland, MPP, PCO PCO • Trevor Jones, MPP, PCO • Mathew Varsava, PCO staff • Stacie Korjenevitch, PCO • Hon. Charmaine Williams, staff MPP, PCO

Saskatchewan Bill 149 – The Franchise Disclosure Act, 2023 Representatives of the CFA met with officials from the Saskatchewan Ministry of Justice and Attorney General to provide advice on the province’s intention to bring forth franchise disclosure legislation. In August 2023, an ad hoc committee was formed, including Darrell Jarvis (CFA General Counsel), Andraya Frith (Chair of Legal and Legislative Affairs Committee), Larry Weinberg (Past General Counsel), Sherry McNeil (CFA President and CEO), and Derek Robertson (CFA Senior Manager, Government Relations), to prepare the CFA’s advice to the Government of Saskatchewan. The submission focused on industry best practices for franchise disclosure requirements. On November 14, 2023, the Government of Saskatchewan introduced The Franchise Disclosure Act, 2023, and the committee was pleased to see several of the CFA’s suggestions included in the bill.

In November 2023, the CFA participated in the federal government’s review of the implementation and effectiveness of the 2022 changes. Due to the strong feedback from many CFA members, the organization was able to highlight areas where more education to the general public and guidance to the financial institutions that administer the program were needed.

Advocacy Updates The CFA sent out 55 advocacy updates to members in the past year, keeping them up to date on current affairs and political news, government programs, economic news, and any other news or resources that may be helpful for franchisors and franchisees.

What’s on the Agenda for 2024 Advocacy is always about looking forward. In the coming months, we’ll continue to raise awareness about the franchise business model and the positive impact it has on the Canadian economy and will also fight to ensure government regulations and programs don’t negatively impact franchise businesses.

Key items on our list include access to labour for franchisees and franchisors, access to capital, common employer, burdens of small business (taxes, minimum wage, Ontario's Employment Standards Act, The Saskatchewan Employment Act), ensuring a fair playing field for franchised businesses under environmental legislation, and educating public officials about franchising.

Don’t miss the opportunity to connect face to face with Ontario MPPs at the 2024 Franchise Awareness Day to help raise awareness about the importance of franchising to the province and nationwide. This year’s Franchise Awareness Day will take place on May 29, 2024, at Queen’s Park in Toronto, Ontario.

We look forward to continuing to effect change and provide the support that you, our members, need.

Since then, the CFA has continued engaging with the government as the bill becomes law and as the regulations are drafted to ensure that Saskatchewan is a franchisefriendly jurisdiction.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

19

2024 ACCOMPLISHMENTS REPORT / Brand Awareness

Brand Awareness The CFA’s brand awareness program helps our members emphasize their standing in the Canadian business landscape. It also provides education to the general public about the franchise business model as a way to make their business ownership dreams come true, and provides the resources, tools, and expert advice to help them successfully launch their franchise business.

In 2023, the Franchise Canada brand continued to play a key role in providing information about franchising and CFA member brands to prospective franchisees, reaching an audience of 802,163. Three Franchise Canada tradeshows and one Franchise Canada Discovery Day took place in three different regions throughout the year, where members connected face to face with prospective franchisees for their brands. We also continued to evolve and grow our content across all channels. Our primary promotional newsletter, Franchise Canada E-News, was received 358,907 times, over 19,000 more times than in 2022.

We shared our member brands’ excellent success stories with more than 23,000 Franchise Canada E-News subscribers and 14,896 Franchise Canada E-Blast subscribers.

We also developed new social media strategies that helped grow our social media followers by 12 per cent to more than 21,700 and generate 1,288,658 impressions, a 36 per cent increase over 2022. PR campaigns helped to shine the spotlight on franchising, especially by showcasing successful franchisees, and achieved 111.3 million positive media impressions.

Brand Awareness HIGHLIGHTS

TREND REPORT: WHAT TO EXPECT IN 2023

SOCIAL RESPONSIBILITY IN FRANCHISING

SPECIAL FOCUS ON QUICK SERVICE RESTAURANTS JANUARY | FEBRUARY 2023

• Grew our Franchise Canada audience by 68 per cent, to 802,163 engaged prospective franchisees

A Canadian Franchise Association Publication / FranchiseCanada.Online

POWER YOUR FRANCHISE SEARCH WITH

Subscribe for FREE at FranchiseCanada.Online

• Increased our CFA social media presence to more than 21,700 followers • Sent more than 358,000 franchise success stories via Franchise Canada E-News to 23,000-plus subscribers and more than 14,850 E-Blast subscribers • Launched CFA Regional Supplements to spotlight franchising in different parts of the country, and the CFA Franchise Spotlight 23, including the CFA Leaders List, to help members raise awareness for their brands, including the people behind their success • Received funding from the Government of Canada through the Aid to Publishers grant in July 2023

FRANCHISING: A Guiding Light Through Dark Times

Despite economic uncertainty, Canadian franchising is set for continued growth in 2023

Franchise Canada magazine & Franchise Canada Online Each issue of Franchise Canada magazine is published on FranchiseCanada.Online, which received almost 131,905 page views in 2023. All Franchise Canada content is also promoted to the CFA’s 21,700-plus social media followers and in Franchise Canada E-News to our more than 23,000 subscribers.

• Achieved more than 111 million positive media impressions

The digital Franchise Canada magazine flipbooks are highly interactive products, with a collective 112,554 impressions and 17,503 reads in 2023.

LookforaFranchise.ca

Franchise Canada Online improved its digital presence by increasing its focus on SEO and prioritizing high-volume storytelling on our website.

Throughout 2023, the CFA implemented various features on LookForaFranchise.ca—our official online franchise directory—to enhance the user experience and visibility for advertising brands on the website. This included the introduction of a new bi-monthly newsletter showcasing featured brands. The CFA team also implemented search engine optimization (SEO) for all 64 franchise category pages.

LookforaFranchise.ca has continued to grow and has become an important brand awareness tool, generating an average of 39,296 unique visitors monthly.

20

Franchise Canada TV Franchise Canada TV (FCTV) introduced our audience to franchisees and franchise professionals from CFA member brands. They shared personal experiences, challenges, and successes through video interviews, franchise walkthroughs, and grand-opening events. Viewers found value in this presentation, viewing FCTV videos over 20,000 times in 2023, a 144 per cent increase over 2022. In 2024, Franchise Canada will continue to provide unique, exclusive content that showcases the vibrant community of Canadian franchise professionals.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Brand Awareness

Franchise Canada Shows With even more registrants than its 2022 predecessors, the three 2023 Franchise Canada tradeshows, one held in Vancouver and two in Toronto, attracted engaged prospective franchisees interested in learning how to make their business ownership dreams come true through franchising. In addition to seminars addressing some of the most pressing questions from those new to franchising, attendees had the opportunity to meet and learn from 149 exhibitors in a variety of sectors across the tradeshow floors. We also launched Franchise Discovery Day in Calgary, providing a more intimate setting through which to connect directly with member franchise brands.

18,011 Registrations

67 Speakers

56 Educational sessions

New Franchise Canada Products In 2023, the CFA launched additional Franchise Canada products to provide new ways to educate and promote franchising to the general public. In the Regional Supplement series, Franchise Canada highlighted the impact of franchising in five Canadian regions, while also offering resources to help prospective franchisees kickstart their franchise journeys in those areas. We also took the opportunity to highlight featured members and leadership in the CFA Franchise Spotlight 23 and the CFA Leaders List, which was printed for the Franchise Canada Show Toronto in Fall 2023 and Winter 2024. These free resources help bolster the impact of our member brands and maintain the presence of the CFA among the general public.

Public Relations The CFA has continued to promote franchising and advocate for the issues that affect our members through public relations work. We focused on promoting the power of franchising: • as a business opportunity for aspiring entrepreneurs • as a valuable economic force • as a job creation tool • as a way to give back to the communities in which franchises operate • as a driver for political change We achieved this by sharing franchisee success stories, providing information about available opportunities, and sharing resources to help prospective business owners find success through franchising.

These opportunities resulted in media coverage and the reposting of our media releases to a wider audience, totalling 111.3 million media impressions in the past year.

Social Media We established a range of successful social media campaigns to help reach more followers and fuel the growth of the CFA’s digital properties.

These campaigns included: • Franchise Awareness Month (see the Advocacy section for further details) • Small Business Month • Franchisee Appreciation Month (launched in 2023) Through these campaigns, we saw growth over last year’s social media numbers:

12% increase in followers 13% increase in engagement 36.5% increase in impressions Our social media efforts helped us grow our social media audience to more than 21,700 followers.

Brand Awareness by the Numbers

802,163

prospective franchisees reached through our lead generation program

29,565

leads delivered to members across all channels

111,300,000+ media impressions 1,288,658 social media impressions 21,700+ social media followers

23,000+ Franchise Canada E-News subscribers

358,907 E-News opens

14,896 Franchise Canada E-Blast subscribers

39,296 unique monthly visitors on LookforaFranchise.ca

471,556

unique pageviews between January 1, 2023, and December 31, 2023, on LookforaFranchise.ca

76,569

unique users between January 1, 2023, and December 31, 2023, on LookforaFranchise.ca

5,748 plays on the Franchise Canada

Chats podcast via SoundCloud in 2023

144% increase in YouTube channel views over 2022

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

21

2024 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

Celebrating Franchise Excellence Our annual CFA Awards Program celebrates the foundation of Canadian franchising by recognizing excellence across the industry. Participation is free and exclusive to CFA members, with winners receiving free editorial in Franchise Canada, bonus media coverage, and a powerful marketing tool to recruit franchisees.

The awards program includes the Awards of Excellence, Franchisee of the Year, Franchisees’ Choice Designation, and Recognition Awards.

2023

The 2023 Franchisees’ Choice Designation Recipients Introduced in 2011, the Franchisees’ Choice Designation recognizes CFA Awards Program participants who have achieved a score that exceeds the benchmark established by the CFA and have demonstrated excellence in franchisee relations, teamwork, and communications.

• A&W Food Services of Canada Inc. • ActionCOACH • BeaverTails • CertaPro Painters • COBS Bread • Crepe Delicious • Ctrl V • Days Inns Canada • Driverseat • Edo Japan • EverLine Coatings and Services • FASTSIGNS International • Fibrenew • Fire-Alert Franchising Ltd. • Heart To Home Meals • Hickory Dickory Decks • Home Instead • Humpty’s Big Plate Diner • Inspiration Learning Center • InXpress Canada • Jani-King Canada

• Ledgers Canada • Lice Squad.com • Mary Brown’s Chicken • Massage Addict • MaxWell Realty Inc. • McDonald’s Restaurants of Canada Limited • MOLLY MAID Canada • Motel 6 • New Creations • Oxford Learning Centres • Oxygen Yoga & Fitness • Pacini • Paul Davis Restoration • Pizza Nova • Pizza Pizza • Prairie Donair • Prep’n Sell • Print Three Franchising Corporation • PropertyGuys.com • PuroClean

• Quesada Burritos & Tacos • Real Property Management • Ricky’s Group of Family-Style Restaurants • Right at Home Canada • Scholars • Score Pizza • Simplicity Car Care • SpeedPro Canada • Symposium Cafe Restaurant & Lounge • The Lunch Lady • Triple O’s • TWO MEN AND A TRUCK Canada • UCMAS Canada • UROSPOT • Wendy’s Restaurant of Canada Inc. • White Spot Restaurants • Willowbrae Academy • WP Creations LifeCasting & Jewelry Studios

Celebrating Consecutive Years of Franchise Excellence 13 CONSECUTIVE YEARS • CertaPro Painters • COBS Bread • Edo Japan • Home Instead • Mary Brown’s Chicken • Pizza Nova • PropertyGuys.com • Symposium Cafe Restaurant & Lounge • TWO MEN AND A TRUCK Canada • UCMAS Canada

22

12 CONSECUTIVE YEARS • Lice Squad.com • PuroClean

11 CONSECUTIVE YEARS

10 CONSECUTIVE YEARS • BeaverTails • Fire-Alert Franchising Ltd. • Pizza Pizza • Print Three Franchising Corporation • White Spot Restaurants

9 CONSECUTIVE YEARS

• FASTSIGNS International • SpeedPro Canada

• A&W Food Services of Canada Inc.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

8 CONSECUTIVE YEARS

6 CONSECUTIVE YEARS

• Hickory Dickory Decks • Scholars

• Inspiration Learning Center • InXpress Canada • Oxford Learning Centres • Paul Davis Restoration • Wendy’s Restaurants of Canada Inc.

7 CONSECUTIVE YEARS

5 CONSECUTIVE YEARS • Jani-King Canada • Right at Home Canada • WP Creations LifeCasting & Jewelry Studios

• Driverseat • Triple O’s

CFA Recognition Awards The CFA’s Recognition Awards celebrate individuals and franchise systems for their outstanding achievements, contributions, and philanthropic endeavours within the franchise community.

DISTINGUISHED FRANCHISE SUPPORT SERVICE/SUPPLIER AWARD Cassels Brock & Blackwell LLP

DIVERSITY & INCLUSION CHAMPION AWARD Pizza Pizza

HALL OF FAME AWARD Yum! Brands

LIFETIME ACHIEVEMENT AWARD

CFA OUTSTANDING CORPORATE CITIZEN AWARD

CFA VOLUNTEER LEADERSHIP EXCELLENCE AWARD

Peter H. Thomas

Mary Brown’s Chicken

Kirk Allen, Reshift Media

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

23

2024 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

Awards of Excellence The highest standard of franchising excellence in Canada, the CFA Awards of Excellence recognize franchise brands that have demonstrated superior franchise relations, leadership, business planning, marketing, training and support, ongoing operations, and communications in the Traditional Franchise and Non-Traditional Franchise categories.

TRADITIONAL FRANCHISES 6-15 FRANCHISEES

TRADITIONAL FRANCHISES 30-99 FRANCHISEES

GOLD

GOLD

SILVER

SILVER

BRONZE

BRONZE

Inspiration Learning Center

Triple O’s FASTSIGNS International

UROSPOT Score Pizza

• Print Three Franchising Corporation • Edo Japan

GRAND PRIZE WINNER TRADITIONAL FRANCHISE Inspiration Learning Center

TRADITIONAL FRANCHISES 16-29 FRANCHISEES

TRADITIONAL FRANCHISES 100+ FRANCHISEES

GOLD

GOLD

Willowbrae Academy SILVER

MaxWell Realty Inc. BRONZE

• Symposium Cafe Restaurant & Lounge

McDonald’s Restaurants of Canada Limited SILVER

Pizza Nova BRONZE

Quesada Burritos & Tacos

• White Spot Restaurants

24

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

NON-TRADITIONAL FRANCHISES 6-15 FRANCHISEES

NON-TRADITIONAL FRANCHISES 16-29 FRANCHISEES

GOLD

GOLD

SILVER

SILVER

BRONZE

BRONZE

Driverseat Prep’n Sell Fire-Alert Franchising Ltd.

GRAND PRIZE WINNER NON-TRADITIONAL FRANCHISE EverLine Coatings and Services

EverLine Coatings and Services TWO MEN AND A TRUCK Canada CertaPro Painters

NON-TRADITIONAL FRANCHISES 30+ FRANCHISEES GOLD

WP Creations LifeCasting & Jewelry Studios SILVER

Paul Davis Restoration Canada BRONZE

Right at Home Canada

Franchisee of the Year The CFA Franchisee of the Year Award is presented to franchisees who have demonstrated an overall star quality within their franchise. Awards are presented to Gold, Silver, and Bronze franchisees in the Traditional category (brick and mortar locations) and in the Non-Traditional category (mobile or home-based franchises), all of whom have been franchising with their brand for at least two years.

TRADITIONAL FRANCHISES

NON-TRADITIONAL FRANCHISES

GOLD

GOLD

Annalisa Cilla, Scholars SILVER

Daksh Patel, Quesada Burritos & Tacos BRONZE

Brad Wheeler, TWO MEN AND A TRUCK Canada SILVER

Kevin Simpson, ActionCOACH

Benoit Chevrier, Batteries Expert

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

25

2024 ACCOMPLISHMENTS REPORT / CFA Board of Directors 2022/2023

CFA Board of Directors 2022/2023

BOARD CHAIR*

PRESIDENT & CEO*

1ST VICE CHAIR*

2ND VICE CHAIR

PAST CHAIR*

SECRETARY & GENERAL COUNSEL*

David Druker

Sherry McNeil

Ryan Picklyk

Todd Wylie

Gerry Docherty

Darrell Jarvis

The UPS Store Canada

Canadian Franchise Association

A&W Food Services of Canada Inc.

Master Mechanic

Good Earth Coffeehouse

Fasken Martineau DuMoulin LLP

TREASURER

CHAIR, FRANCHISE SUPPORT SERVICES*

CHAIR, LEGAL & LEGISLATIVE COMMITTEE*

DIRECTOR

DIRECTOR

DIRECTOR

Lyn Little

Kirk Allen

Andraya Frith

Chuck Farrell

John Gilson

Andrew Hrywnak

BDO Canada LLP

Reshift Media

Osler, Hoskin & Harcourt LLP

Pizza Pizza

COBS Bread

Print Three Franchising Corporation

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Rimma S. Jaciw, CFE

Joel Levesque

Ken Otto

Gary Prenevost, CFE

John Prittie

Stephen Schober

WSI

McDonald’s Restaurants of Canada Limited

Redberry Restaurants

FranNet

TWO MEN AND A TRUCK Canada

Metal Supermarkets

DIRECTOR

Thomas Wong, CFE Kevito Group

*Executive Committee Member

26

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / CFA Board of Directors 2023/2024

CFA Board of Directors 2023/2024

BOARD CHAIR*

PRESIDENT & CEO*

1ST VICE CHAIR*

PAST CHAIR*

SECRETARY & GENERAL COUNSEL*

TREASURER

Ryan Picklyk

Sherry McNeil

Todd Wylie

David Druker

Darrell Jarvis

Lyn Little

A&W Food Services of Canada Inc.

Canadian Franchise Association

Master Mechanic

The UPS Store Canada

Fasken Martineau DuMoulin LLP

BDO Canada LLP

CHAIR, FRANCHISE SUPPORT SERVICES*

CHAIR, LEGAL & LEGISLATIVE COMMITTEE*

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Paul daSilva

Andraya Frith

Andrew Arminen

Chuck Farrell

John Gilson

Dixie Ho

RBC

Osler, Hoskin & Harcourt LLP

Metal Supermarkets

Pizza Pizza

COBS Bread

MBI Brands

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Joel Levesque

Ken Otto

Nathan Oxford

Gary Prenevost, CFE

John Prittie

Thomas Wong, CFE

McDonald’s Restaurants of Canada Limited

Redberry Restaurants

Jani-King Canada

FranNet

TWO MEN AND A TRUCK Canada

Kevito Group

*Executive Committee Member

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

27

2024 ACCOMPLISHMENTS REPORT / CFA Committees

CFA Committees Volunteers are key to the excellence of the CFA’s work, and many individuals volunteer their time, energy, and expertise in a number of ways to help us fulfill our mission and vision.

CFA committees typically represent a cross-section of CFA members, and are responsible for strengthening the programming and services provided by the CFA. These committees allow CFA members to provide valuable input, feedback, and perspectives that help the CFA’s programs and services succeed and meet the needs of the franchise community.* *As of March 8, 2024 Executive Committee

David Druker (Chair), The UPS Store Canada Gerry Docherty, Good Earth Coffeehouse Ryan Picklyk, A&W Food Services of Canada Inc. Todd Wylie, Master Mechanic Darrell Jarvis, Fasken Martineau DuMoulin LLP Andraya Frith, Osler, Hoskin & Harcourt LLP Kirk Allen, Reshift Media Lyn Little, BDO Canada LLP Sherry McNeil, Canadian Franchise Association

Franchise Law Day Committee

Dixie Ho (Co-Chair), MBI Brands Sukhdeep Sidhu (Co-Chair), KMB Law Peter Snell (Co-Chair), Cassels Brock & Blackwell LLP Amy Delisle, KMB Law Lara Di Genova, Teplitsky LLP Helen Fotinos, Dentons Canada LLP Andraya Frith, Osler, Hoskin & Harcourt LLP Frédéric Gilbert, Fasken Martineau DuMoulin LLP Clark Harrop, Dale & Lessmann LLP Christopher Horkins, Cassels Brock & Blackwell LLP Darrell Jarvis, Fasken Martineau DuMoulin LLP Noah Leszcz, Cassels Brock & Blackwell LLP Ned Levitt, Dickinson Wright LLP Ellery Lew, Witten LLP Andrae Marrocco, McMillan LLP Michael Melvin, McInnes Cooper Meghan Rodgers, Cassels Brock & Blackwell LLP Judy Rost, Alexander Holburn Beaudin + Lang LLP Rebecca Valo, Cassels Brock & Blackwell LLP Larry Weinberg, Cassels Brock & Blackwell LLP Breanne Cheeseman, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Derek Roberston, Canadian Franchise Association Soma Su, Canadian Franchise Association

Franchise Support Services/Supplier (FSS) Committee Kirk Allen (Chair), Reshift Media Paul daSilva (Vice Chair), RBC Angelee Brown, FranOvation Amy Delisle, KMB Law Patti Hone, As You Like It Marketing Lyn Little, BDO Canada LLP Corey Nicholson, Cadence Franchising Jim Robeson, PiinPoint

28

Marietta Snetsinger, Ascend Franchise Solutions Charmaine Tavares, Scotiabank Travis Tinning, Franchise GrowthLab Oscar Wimshurst, NiceJob Frank Zaid, Frank Zaid FRANlegal Support Services Nordia Davis, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Stephen Symonds, Canadian Franchise Association

Government Relations Committee

John Gilson (Chair), COBS Bread Tammy Alamrieh, McDonald’s Restaurants of Canada Limited Rick Chittley-Young, MNP LLP David Druker, The UPS Store Canada John Evans, EverLine Coatings and Services Chuck Farrell, Pizza Pizza Traci Folkins, Canada Bread Caitlin McClung, Restaurant Brands International Marcy McMillan, Wendy’s Restaurants of Canada Inc. Robert McNamara, Jani-King Canada Gary Prenevost, FranNet Geoffrey Shaw, Cassels Brock & Blackwell LLP Peter Snell, Cassels Brock & Blackwell LLP John Sparrow, Go Oil Jacquie van Hattem, Bimbo Canada Peter Viitre, Sotos LLP Larry Weinberg, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Legal & Legislative Affairs Committee

Andraya Frith (Chair), Osler, Hoskin & Harcourt LLP Clark Harrop (Vice Chair and Secretary), Dale & Lessmann LLP Darrell Jarvis (Past Chair), Fasken Martineau DuMoulin LLP Joseph Adler, Hoffer Adler LLP Catherine Anderson, A&W Food Services of Canada Inc. Matthew Badrov, Sherrard Kuzz LLP Sheldon Disenhouse, Dentons Canada LLP Chad Finkelstein, Dale & Lessmann LLP Helen Fotinos, Dentons Canada LLP Frédéric Gilbert, Fasken Martineau DuMoulin LLP Joanne Gilbert-Wiens, Restaurant Brands International Pablo Guzman, DLA Piper

Brad Hanna, McMillan LLP Dixie Ho, MBI Brands Paul Jones, Jones & Co. David Kornhauser, Loopstra Nixon LLP Richard Leblanc, Miller Thomson LLP Ellery Lew, Witten LLP Edward (Ned) Levitt, Dickinson Wright LLP Andrae J. Marrocco, McMillan LLP Matt Maurer, Torkin Manes LLP Michael Melvin, McInnes Cooper Dominic Mochrie, Osler, Hoskin & Harcourt LLP Arturo Pugliese, Loopstra Nixon LLP Blair Rebane, Borden Ladner Gervais LLP Brent Sabean, McDonald’s Restaurants of Canada Limited David Shaw, Dale & Lessmann LLP Geoffrey Shaw, Cassels Brock & Blackwell LLP Peter Snell, Cassels Brock & Blackwell LLP Daniel So, Dale & Lessmann LLP Debi Sutin, Gowling WLG David Ukrainetz, McKercher LLP Larry Weinberg, Cassels Brock & Blackwell LLP Derwin Wong, Morrison Brown Sosnovitch LLP John Yiokaris, Sotos LLP Frank Zaid, Frank Zaid FRANlegal Support Services Jonathan Zepp, Robins Appleby LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Editorial Subcommittee of the CFA Legal & Legislative Affairs Committee

David Shaw (Chair), Dale & Lessmann LLP Joseph Adler, Hoffer Adler LLP Chad Finkelstein, Dale & Lessmann LLP Daniel So, Dale & Lessmann LLP Jonathan Zepp, Robins Appleby LLP Lauren Huneault, Canadian Franchise Association Andrew Schopp, Canadian Franchise Association

CFA Legs & Regs Review Subcommittee of the Legal & Legislative Affairs Committee

Peter Snell (Chair), Cassels Brock & Blackwell LLP Darrell Jarvis (Secretary & Vice Chair), Fasken Martineau DuMoulin LLP Clark Harrop, Dale & Lessmann LLP David Kornhauser, Loopstra Nixon LLP Michael Melvin, McInnes Cooper David Shaw, Dale & Lessmann LLP Daniel So, Dale & Lessmann LLP

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / CFA Committees

Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Larry Weinberg, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association

Legislative Amendments Subcommittee of the Legal & Legislative Affairs Committee

Membership Onboarding Committee

Larry Weinberg (Chair), Cassels Brock & Blackwell LLP Adrienne Boudreau, Sotos LLP Clark Harrop, Dale & Lessmann LLP Dixie Ho, MBI Brands David Kornhauser, Loopstra Nixon LLP Peter Snell, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

B.C. Gig Worker Ad Hoc Subcommittee

Matthew Badrov (Chair), Sherrard Kuzz LLP David Druker, The UPS Store Canada Darrell Jarvis, Fasken Martineau DuMoulin LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

B.C. Labour Relations Code Subcommittee

Mathew Badrov (Chair), Sherrard Kuzz LLP Arno Krug Junior, CEFA Early Learning Jackson Loychuk, 30 Minute Hit Michelle McKinnon, Cassels Brock & Blackwell LLP David Druker, The UPS Store Canada Vevette Villahermosa, COBS Bread Tammy Alamrieh, McDonald’s Restaurants of Canada Limited Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Saskatchewan Employment Standards Review Ad Hoc Subcommittee

Matthew Badrov (Chair), Sherrard Kuzz LLP David Druker, The UPS Store Canada Noah Leszcz, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Saskatchewan Franchise Disclosure Ad Hoc Subcommittee Darrell Jarvis, Fasken Martineau DuMoulin LLP Andraya Frith, Osler, Hoskin & Harcourt LLP Larry Weinberg, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Competition Act Working Group

Davit Ackerman, Cassels Brock & Blackwell LLP Darrell Jarvis, Fasken Martineau DuMoulin LLP Scott Munnoch, Temple Scott Associates

CANADIAN FRANCHISE ASSOCIATION

Ryan Picklyk (Chair), A&W Food Services of Canada Inc. Viraf Baliwalla, Transition Squad Kayleigh Bradshaw, Fortitude Construction Management Christian Caswell, Fillip Fleet Maureen Catania, ServiceMaster of Canada Amy Delisle, KMB Law Greg Nisbet, RadioMogul Ron Ramesh, Franchise Strategy Co. Charmaine Tavares, Scotiabank Nordia Davis, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association

National Convention Program Committee

Noah Leszcz (Chair), Cassels Brock & Blackwell LLP Fiona Styant (Chair), MOLLY MAID Canada Shafik Mina (Vice Chair), 2inspire Safiah Arooz (Past Chair), COBS Bread Angelee Brown, FranOvation Steve Buors, Reshift Media Christian Caswell, Fillip Fleet Angela Coté, AC Inc David Druker, The UPS Store Canada Vernon Gonsalves, Oxford Learning Centres Ned Levitt, Dickinson Wright LLP Remy Martel-Prevost, Pizza Pizza Dominic Mochrie, Osler, Hoskin & Harcourt LLP Dawn Mucci, Lice Squad.com Greg Nisbet, RadioMogul Jennifer Smith, Steritech Josh Stevenson, New Creations Eric Steward, Pillar To Post Home Inspectors Cailin White, Boston Pizza Frank Zaid, Frank Zaid FRANlegal Support Services Sherry McNeil, Canadian Franchise Association Breanne Cheeseman, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Soma Su, Canadian Franchise Association

Nominating Committee

David Druker (Chair), The UPS Store Canada Ryan Picklyk, A&W Food Services of Canada Inc. Darrell Jarvis, Fasken Martineau DuMoulin LLP Todd Wylie, Master Mechanic Kirk Allen, Reshift Media Sherry McNeil, Canadian Franchise Association

Past-Chair Emeritus Committee

Ken LeBlanc (Chair), PropertyGuys.com Gerry Docherty, Good Earth Coffeehouse Stephane Breault, Imagine Franchise Graham Cooke, A&W Food Services of Canada Inc. Gigi Harding, Hand & Stone Massage and Facial Spa

www.cfa.ca / www.FranchiseCanada.Online

Ash Vasdani, McDonald’s Restaurants of Canada Limited John Wissent John DeHart, Franchise GrowthLab Sherry McNeil, Canadian Franchise Association

Board Composition Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Inc. David Druker, The UPS Store Canada Larry Weinberg, Cassels, Brock & Blackwell LLP Todd Wylie, Master Mechanic Sherry McNeil, Canadian Franchise Association

Vice Chair Selection Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Inc. David Druker, The UPS Store Canada Kirk Allen, Reshift Media Darrell Jarvis, Fasken Martineau DuMoulin LLP Sherry McNeil, Canadian Franchise Association

C-Suite Engagement Task Force

David Druker (Chair), The UPS Store Canada Aaron Abrams, MOLLY MAID Canada John DeHart, Franchise GrowthLab Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Compensation Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Inc. Gerry Docherty, Good Earth Coffeehouse David Druker, The UPS Store Canada Lyn Little, BDO Canada LLP Todd Wylie, Master Mechanic Sherry McNeil, Canadian Franchise Association

Strategic Planning Committee

David Druker, The UPS Store Canada Ryan Picklyk, A&W Food Services of Canada Inc. Todd Wylie, Master Mechanic Kirk Allen, Reshift Media John Prittie, TWO MEN AND A TRUCK Canada Thomas Wong, Kevito Group Gary Prenevost, FranNet Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association

B.C. Labour Relations Board Committee

David Druker, The UPS Store Canada Larry Weinberg, Cassels Brock & Blackwell LLP Andraya Frith, Osler, Hoskin & Harcourt LLP Matthew Badrov, Sherrard Kuzz LLP Michael Sherrard, Sherrard Kuzz LLP Darrell Jarvis, Fasken Martineau DuMoulin LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

29

2024 ACCOMPLISHMENTS REPORT / CFA Committees

Membership Renewal Committee

Todd Wylie (Chair), Master Mechanic Kirk Allen, Reshift Media Rick Chittley-Young, MNP LLP David Druker, The UPS Store Canada Ryan Picklyk, A&W Food Services of Canada Inc. Sherry McNeil, Canadian Franchise Association Nordia Davis, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Stephen Symonds, Canadian Franchise Association

Education Advisory Committee

John DeHart (Chair), Franchise GrowthLab Arno Krug Junior (Vice Chair), CEFA Early Learning Joseph Adler, Hoffer Adler LLP Robert Bruski, Ctrl V Ali Khan, Kevito Group Carla Leon, Just Like Family Home Care Noah Leszcz, Cassels Brock & Blackwell LLP Jackson Loychuk, 30 Minute Hit Kelly Ma, Mr. Lube Canada Paul Pickett, Wild Birds Unlimited Gary Prenevost, FranNet Michael Scida, Environics Analytics Amy Silverstein, Pizza Pizza Josh Stevenson, New Creations Keith Toppazini, Topper’s Pizza Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

CFE Programming Committee

Joseph Adler (Chair), Hoffer Adler LLP Jania Bailey, FranNet Brian Bazely, Driverseat Jason Gehrke, Franchise Advisory Centre Rimma Jaciw, WSI Susan Kates, Humber College Sharon King, 2inspire Ken LeBlanc, PropertyGuys.com Marietta Snetsinger, Ascend Franchise Solutions Stacey Vassos, Comfort Keepers Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

Equity, Diversity, and Inclusion (EDI) Committee Amy Silverstein (Chair), Pizza Pizza Kelly Ma (Vice Chair), Mr. Lube Canada Simone Alleyne, McDonald’s Restaurants of Canada Limited Carla Browne, Real Property Management Ruthie Burd, The Lunch Lady

Hillary Flinn, Restaurant Brands International H. Todd Greenbloom, Blaney McMurtry LLP Angel Kuang, Inspiration Learning Center Candice Parent, MOLLY MAID Canada Paul Pickett, Wild Birds Unlimited Marian Raty, Boston Pizza Christa Sandiland, RBC MaryAnn Scandiffio, Busy Minds Inc. Zoobie Singh, MBI Brands Jennifer Smith, Steritech Karen Tam, Choice Hotels Canada Stephanie Watson, THE TEN SPOT Ally Wesson, Realstar Hospitality Jiahui (Jennifer) Zhang, Jones & Co. Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

Women in Franchising Committee

Kerry Boarder, McDonald’s Restaurants of Canada Limited Kayleigh Bradshaw, Fortitude Construction Management Angelee Brown, FranOvation Taylor Currie, MBI Brands Cindy Hill, Cadence Franchising Christine Hofmann, McDonald’s Restaurants of Canada Limited Sarah Jameson, Kevito Group Carla Leon, Just Like Family Home Care Deanna Loychuk, 30 Minute Hit Angela Lyrintzis, MNP LLP Marcy McMillan, Wendy’s Restaurants of Canada Inc. Dawn Mucci, Lice Squad.com Debi Sutin, Gowling WLG Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

Marketing Day Committee

Kirk Allen (Chair), Reshift Media Yvonne Anderson, COBS Bread Meaghan Palo, Pizza Pizza Patti Hone, As You Like It Marketing Corey Nicholson, Cadence Franchising Breanne Cheeseman, Canadian Franchise Association

Marketing & Operations Day Committee

Kirk Allen (Chair), Reshift Media Jamil Bhuya, Burgers n’ Fries Forever Shirley Chen, Kevito Group Joel Friedman, Southbrook Business Development Group Cristy Laing, Good Earth Coffeehouse Marty Menard, GIANT Creative Corey Nicholson, Cadence Franchising Marty Robertson, Oxford Learning Centres

Ryan Shorten, Metal Supermarkets Andrea Walker, Oxygen Yoga & Fitness Steven Waterhouse, British Swim School Sherry McNeil, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Soma Su, Canadian Franchise Association

CFA Golf Day Committee – 2023

Kirk Allen (Chair), Reshift Media Taylor Currie, MBI Brands Fiona Styant, MOLLY MAID Canada Breanne Cheeseman, Canadian Franchise Association

CFA Golf Day Committee – 2024

Kirk Allen (Chair), Reshift Media Mackenzie Allsop, Cadence Franchising Luke Bazely, Driverseat Lisa Crosby, BDO Canada LLP Taylor Currie, MBI Brands Chuck Resnick, TWO MEN AND A TRUCK Canada Fiona Styant, MOLLY MAID Canada Derek Wong, Global Bancorp Inc. Breanne Cheeseman, Canadian Franchise Association Derek Robertson, Canadian Franchise Association Soma Su, Canadian Franchise Association

Atlantic Social Committee – 2023

Steve Collette, East Brands Ken LeBlanc, PropertyGuys.com Michael Melvin, McInnes Cooper Breanne Cheeseman, Canadian Franchise Association

Atlantic Social Committee – 2024

Steve Collette, East Brands Ken LeBlanc, PropertyGuys.com Michael Melvin, McInnes Cooper Peter Nahas, Mezza Lebanese Kitchen Breanne Cheeseman, Canadian Franchise Association Soma Su, Canadian Franchise Association

Pacific Social Committee – 2023

John DeHart, Franchise GrowthLab Jackson Loychuk, 30 Minute Hit Ryan Picklyk, A&W Food Services of Canada Inc. Peter Snell, Cassels Brock & Blackwell LLP Breanne Cheeseman, Canadian Franchise Association

Pacific Social Committee – 2024

Arno Krug Junior (Chair), CEFA Early Learning Julian Deck, Franchise GrowthLab Sarah Jameson, Kevito Group Jackson Loychuk, 30 Minute Hit Ryan Picklyk, A&W Food Services of Canada Inc. Peter Snell, Cassels Brock & Blackwell LLP Breanne Cheeseman, Canadian Franchise Association Soma Su, Canadian Franchise Association

If you’re interested in volunteering with the CFA, please visit cfa.ca/participate for more information.

Program sponsor:

To find out more about this program or sponsorship opportunities, please contact Lou Gervasi, Director, Development & Member Services, at lgervasi@cfa.ca or 416-695-2896 ext 243 30

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / CFA Staff Resources

CFA Staff Resources The CFA team is proud to serve the Canadian franchise community, and we’re always available to answer your questions and provide assistance.

Key Team Lead Contacts Membership & Sales:

Events:

Education:

Advocacy:

Content & Marketing:

Finance:

Lou Gervasi Director, Development & Member Services lgervasi@cfa.ca (416) 419-3100

Soma Su Senior Manager, Events ssu@cfa.ca

Derek Robertson Senior Manager, Government Relations drobertson@cfa.ca

Executive Office Sherry McNeil President & Chief Executive Officer smcneil@cfa.ca (905) 407-3270 Marcus Moses Executive Assistant & Office Manager mmoses@cfa.ca

Government Relations

Lauren Huneault Senior Manager, Content & Marketing lhuneault@cfa.ca

Membership, Development & Sales Lou Gervasi Director, Development & Member Services lgervasi@cfa.ca (416) 419-3100 Jill Todd Manager, Business Development jtodd@cfa.ca (647) 988-4545

Mary MacDonald Senior Manager, Education mmacdonald@cfa.ca

Noel Cain Senior Manager, Accounting ncain@cfa.ca

Events Soma Su Senior Manager, Events ssu@cfa.ca Breanne Cheeseman Manager, Events bcheeseman@cfa.ca Irene Blainey Events Coordinator iblainey@cfa.ca

Derek Robertson Senior Manager, Government Relations drobertson@cfa.ca

Stephanie Philbin Senior Manager, Advertising & Sales sphilbin@cfa.ca (647) 967-9276

Education

Finance & Administration

Shivam Sharma Manager, Development & Sales ssharma@cfa.ca

Michelle Tigley Education Coordinator mtigley@cfa.ca

Noel Cain Senior Manager, Accounting ncain@cfa.ca

Mary MacDonald Senior Manager, Education mmacdonald@cfa.ca

Stephen Symonds Manager, Member Services ssymonds@cfa.ca (416) 803-1064

Content & Marketing Lauren Huneault Senior Manager, Content & Marketing lhuneault@cfa.ca Rachel Debling Editor, CFA Publications rdebling@cfa.ca Andrew Schopp Senior Content Producer & Webmaster aschopp@cfa.ca Daniel McIntosh Content Producer dmcintosh@cfa.ca Andrea Lee Senior Designer, Creative Services alee@cfa.ca Sabina Cichy Marketing & Communications Specialist scichy@cfa.ca

Nordia Davis Membership Assistant ndavis@cfa.ca

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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2024 ACCOMPLISHMENTS REPORT / CFA Volunteer Recognition Program

CFA Volunteer Recognition Program The CFA provides a full range of programs and services to help our members grow through the support of the franchise community. These include advocacy, education and training, industry information and best practice articles, networking, and lead generation.

None of these programs and services would be possible without the help of our volunteers! Many of our members have volunteered their time and expertise as event speakers, task force members, committee members, article contributors, and events volunteers. The CFA launched the Volunteer Recognition Program to show our thanks. We are honoured to recognize the contributions of our franchise system and franchise support/supplier members.

Thank you to all of our outstanding CFA volunteers!

Aaron Abrams, MOLLY MAID Canada

Mansel Belyea, Neovation

Davit Ackerman, Cassels Brock & Blackwell LLP

Martin Bernard, FDF Brandz

Joseph Adler, Hoffer Adler LLP Ruth Agbaji, Code Wiz Tammy Alamrieh, McDonald’s Restaurants of Canada Limited Chanel Alepin, Alepin Gauthier Avocats Inc Kirk Allen, Reshift Media Simone Alleyne, McDonald’s Restaurants of Canada Limited Mackenzie Allsop, Cadence Franchising Mark Amory, Puddle Pool Services Catherine Anderson, A&W Food Services of Canada Inc. Yvonne Anderson, COBS Bread Alicia Apesteguy, DermaEnvy Skincare

Deirdre Bergin, BMO Jamil Bhuya, Burgers n' Fries Forever Kerry Boarder, McDonald’s Restaurants of Canada Limited Tessa Bohn, STOR-X Organizing Systems

Buadi Badoe, Just Like Family Home Care

Grant Foster, Fasken Martineau DuMoulin LLP

Phil Crouch, MOLLY MAID Canada

Helen Fotinos, Dentons Canada LLP

Debbie Cunha, Little Kids Daycare Center Sharon Cupach, Happinest Brands Jason Curry, Puddle Pool Services

Annette Brennan, Crock A Doodle Angelee Brown, FranOvation

Maria da Silva, Maria da Silva, Chartered Professional Accountant Cassandra Da Re, Dale & Lessmann LLP

Carla Browne, Real Property Management

Christian Davis, CIBC

Randy Bryant, We Wash Windows

John DeHart, Franchise GrowthLab

Grant Bullington, FranNet

Stuart Burns, SpeedPro Canada Michelle Cameron, The UPS Store Canada Chris Cann, Pita Pit Andrew Carter, BMO

Adrian Fuoco, Pizza Pizza Jason Gehrke, Franchise Advisory Centre

Sara Gilbert, LIVE WELL Exercise Clinic

Sandy Deo, Real Property Management Bill Dietz, Paul Davis Restoration Sheldon Disenhouse, Dentons Canada LLP Gerry Docherty, Good Earth Coffeehouse

Jamie Doolittle, BMO

Alan Catlett, International Franchise Association

Andraya Frith, Osler, Hoskin & Harcourt LLP

Frédéric P. Gilbert, Fasken Martineau DuMoulin LLP

Jennifer Dolman, Osler, Hoskin & Harcourt LLP

Christian Caswell, Fillip Fleet

Joel Friedman, Southbrook Business Development Group

Mahmoud Ghali, Reshift Media

Amy Delisle, KMB Law

Steve Buors, Reshift Media

Carrie Freestone, RBC

Carolyn Genest, Days Inn

Paul daSilva, RBC

Robert Bruski, Ctrl V

Jenna Caira, Laser Clinics Canada

Bill Aulak, Eggless Cake Shop

Traci Folkins, Bimbo Canada

Catherine Coughlan, Grinner's Food Systems

Kayleigh Bradshaw, Fortitude Construction Management

Karly Arnott, Tutor Doctor

Jocelyn Attwood, MBI Brands

Angela Coté, AC Inc

Taylor Currie, MBI Brands

Ruthie Burd, The Lunch Lady

Tim Arpin, Scooter's Coffee

Hillary Flinn, Restaurant Brands International

Adrienne Boudreau, Sotos LLP

Andrew Arminen, Metal Supermarkets Safiah Arooz, COBS Bread

Erin Cooze, Real Property Management

Joanne Gilbert-Wiens, Restaurant Brands International Aaron Gillespie, COBS Bread John Gilson, COBS Bread Shawn Goldmintz, Water Babies Vernon Gonsalves, Oxford Learning Centres H. Todd Greenbloom, Blaney McMurtry LLP Alexandra Grudkin, Groupe Le Duff

Hadi Chahin, MBI Brands

David Druker, The UPS Store Canada

Lindsey Champagne, CertaPro Painters

Jessica Durbin, FranNet

Ashley Gundlach, British Swim School

Sydney Bailey, Carson Dunlop Home Inspection

Martin Charlwood, Uniglobe Travel International

Erica Eaby, CertaPro Painters Anita Elliott, JDI Cleaning Services

Gavin Bajin, Modern Canada

Kabir Chaudhry, The Business Exchange

Matthew Badrov, Sherrard Kuzz LLP Joshua Bagchi, Prairie Donair Jania Bailey, FranNet

Alicia Baker, DermaEnvy Skincare Lauren Baker, Hoffler Adler LLP Viraf Baliwalla, Transition Squad Neelam Bandali, Kumon Math and Reading Centres Sean Bannerman, Oxygen Yoga & Fitness Marina Baric, Osmow’s Jeff Barlow, MBI Brands David Barron, CertaPro Painters Cam Bawol, MNP LLP Brian Bazely, Driverseat Luke Bazley, Driverseat

32

Shirley Chen, Kevito Group Benoit Chevrier, Batteries Expert Rick Chittley-Young, MNP LLP Nina Choma, MOLLY MAID Canada

Paul Guenette, CertaPro Painters

Idan Erez, Hoffer Adler LLP

Pablo Guzman, DLA Piper Kim Haidacher, CertaPro Painters

Nan Eskenazi, Good Earth Coffeehouse

Jen Hamilton, Oxygen Yoga & Fitness

John Evans, EverLine Coatings and Services

Kim Hamm, Dogtopia Daniel Hamson, Sotos LLP

Rachel Exley, Master Care Janitorial and Facility Services

W. Brad Hanna, McMillan LLP

Annalisa Cilla, Scholars

Barry Falcon, iFranchise Group

Stacey Hansson, Ricky's Group of Family-Style Restaurants

Amanda J. Close, Uniglobe Travel International

Ryan Farkas, BDO Canada LLP

Clark Harrop, Dale & Lessmann LLP

Steve Collette, East Brands

Chuck Farrell, Pizza Pizza Paula Festas, huumans

Murtaza Hasan, Angus Valley Montessori Schools

Samantha Collins, Oxygen Yoga & Fitness Rachel Cooper, McMillan LLP Tyler Cooze, Real Property Management

Janice Findlay, Uniglobe Travel International

Mike Hejmej, Pierogi House

Chad Finkelstein, Dale & Lessmann LLP

Jack Hill, Studio Pilates International

CANADIAN FRANCHISE ASSOCIATION

Cindy Hill, Cadence Franchising

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / CFA Volunteer Recognition Program

Courtney Hindorff, Subway Canada

Noah Leszcz, Cassels Brock & Blackwell LLP

Steve Moorman, The UPS Store Canada

Christa Sandiland, RBC

Raymond Ho, Fatburger Canada

Sylvie Levesque, Paul Davis Restoration

Sean Morrison, Diversified Royalty Corp.

Jatin Sapra, Osmow’s

Joel Levesque, McDonald’s Restaurants of Canada Limited

Dawn Mucci, Lice Squad.com

Dixie Ho, MBI Brands Kristin Hoebee, SpeedPro Canada Christine Hofmann, McDonald’s Restaurants of Canada Limited Patti Hone, As You Like It Marketing Eva Hongya He, Environics Analytics

Jordan Levine, Sola Salons Edward (Ned) Levitt, Dickinson Wright LLP Ellery Lew, Witten LLP

Andrew Hrywnak, Print Three Franchising Corporation

Lyn Little, BDO Canada LLP

Matt Huddleston, Dipchand LLP

Jackson Loychuk, 30 Minute Hit

Nicole Hyatt, Tan on the Run

Deanna Loychuk, 30 Minute Hit

Demi Iskandar, School of Rock

Angela Lyrintzis, MNP LLP

Rimma Jaciw, WSI

Kelly Ma, Mr. Lube Canada

Christine Jackson, Osler, Hoskin & Harcourt LLP

Mike MacDonald, OPA! of Greece

Tifa Jackson-Somerville, Foodtastic

Costa Loutraris, Moneris

Wanda MacEachern, Hallmark Cards Canada

Lalit Jagasia, CIBC

Lawson MacEachern, Hallmark Cards Canada

Sarah Jameson, Kevito Group

Gwenlyn Mandaliya, Pizza Pizza

Darrell Jarvis, Fasken Martineau DuMoulin LLP

Amber Manning, Just Cuts

Bradley Jenkins, Express Employment Professionals Lori Johnson, The Grounds Guys Jesse Johnstone, Fibrenew Alexandre Joly, Rôtisseries Benny Paul Jones, Jones & Co. Chiyoko Kakino, Real Property Management Kareena Kanhai, Hallmark Cards Canada Susan Kates, Humber College Jacques Kavafian, Fresh Burger Glenn Kerekes, Beyond Digital Imaging Sarah Khan, Google Canada Ali Khan, Kevito Group Sharon King, 2inspire

Grant Marcks, The Riverside Company Andrae Marrocco, McMillan LLP Rémy Martel-Prévost, Pizza Pizza

Scott Munnoch, Temple Scott Associates Avram Musafija, Dipchand LLP Chati Narayan, The UPS Store Canada Corey Nicholson, Cadence Franchising Wolf Nickel, STOR-X Organizing Systems Greg Nisbet, RadioMogul Andy O'Brien, Brand22 Consulting Ken Otto, Redberry Restaraunts Meaghan Palo, Pizza Pizza Stephanie Panier, Global Bancorp Inc. Christina Papa, Foodtastic Candice Parent, MOLLY MAID Canada Daksh Patel, Quesada Burritos & Tacos Kevin Patel, Ultimate Coders Trish Paterson, Copper Branch

Geoffrey Shaw, Cassels Brock & Blackwell LLP David Shaw, Dale & Lessmann LLP Patrice Shennette, Driverseat Michael Sherrard, Sherrard Kuzz LLP Ryan Shorten, Metal Supermarkets Todd Shyiak, Century 21 Sukhdeep Sidhu, KMB Law Amy Silverstein, Pizza Pizza Kevin Simpson, ActionCOACH

Rick Mayuk, A Buyer's Choice Home Inspections

Gregory Prekupec, Dipchand LLP

Eric Mayzel, Cassels Brock & Blackwell LLP

Gary Prenevost, FranNet Jason Primmer, We Wash Windows

Steve McAnulty, Wendy's Restaurants of Canada Inc. Ryan McCabe, Osler, Hoskin & Harcourt LLP Caitlin McClung, Restaurant Brands International

John Prittie, TWO MEN AND A TRUCK Canada Domenic Prochilo, Simplicity Car Care Paul Prochilo, Simplicity Car Care

Parry Sohi, Nani’s Gelato Sam Sokoloff, Cassels Brock & Blackwell LLP Simi Solebo, Cassels Brock & Blackwell LLP

Anna Racovali, Environics Analytics

Georgia Sourtzis, Fishman Canada

Marcy McMillan, Wendy's Restaurants of Canada Inc.

Malika Rezgani, Lice Squad.com

Pamela Labelle, The Business Exchange

Robert McNamara, Jani-King Canada

Kelly Riley-Dunbavin, MOLLY MAID Canada

Terry Laferte, Master Care Janitorial and Facility Services

Brian McReynolds, Bimbo Canada

Marty Robertson, Oxford Learning Centres

Cristy Laing, Good Earth Coffeehouse

Hardik Mehta, RBC Michael Melvin, McInnes Cooper

Daniel So, Dale & Lessmann LLP

Nikolas Sopow, Dale & Lessmann LLP

Angel Kuang, Inspiration Learning Center

Carol Mechedjian, Osmow’s

Marietta Snetsinger, Ascend Franchise Solutions

Arturo Pugliese, Loopstra Nixon LLP

Eleanor Reynolds, Pita Land

CANADIAN FRANCHISE ASSOCIATION

Sabrina Sharmin, RBC

Peter Snell, Cassels Brock & Blackwell LLP

Blair Rebane, Borden Ladner Gervais LLP

Carla Leon, Just Like Family Home Care

Leanne Shanks, Driverseat

Matt Maurer, Torkin Manes LLP

Michelle McKinnon, Cassels Brock & Blackwell LLP

Brian Leon, Choice Hotels Canada

John L. Scott, Studio Pilates International

Sarah Smith, Wild Birds Unlimited

Arno Krug Junior, CEFA Early Learning

Nichole Lemon, Maverick’s Donuts

Camden Scott, Maverick’s Donuts

Alex Preddie, RocketBarn Marketing

Joanne Mason, RBC

Becky McDougall, Sola Salons

Ken LeBlanc, PropertyGuys.com

Michael Scida, Environics Analytics

Jennifer Smith, Steritech

Jon Martin, Maverick's Donuts

Jen McDonnell, Reshift Media

Richard Leblanc, Miller Thomson LLP

Stephen Schober, Metal Supermarkets

Zoobie Singh, MBI Brands

David Kornhauser, Loopstra Nixon LLP

John Leavitt, BDO Canada LLP

Juliette Schmerler, Sparktank Franchise Marketing

Ryan Picklyk, A&W Food Services of Canada Inc.

Eric Martin, Happinest Brands

Sue McConnachie, Quality Credit Reporting

France Larouche, Fibrenew

MaryAnn Scandiffio, Busy Minds Inc

Paul Pickett, Wild Birds Unlimited

Amelia Kleinschmidt, Global Pet Foods

Anthony Lamanna, Puddle Pool Services

Joe Sangha, Chutneys Indian Grill

Lisa Raffaele, Bubblegum Canada Marian Raty, Boston Pizza

Frank Robinson, Cassels Brock & Blackwell LLP

John Sparrow, Go Oil Josh Stevenson, New Creations Eric Steward, Pillar To Post Home Inspectors Robert Stone, MrTaxes.ca Fiona Styant, MOLLY MAID Canada Stephanie Sugar, McCarthy Tétrault LLP Debi Sutin, Gowling WLG Michael Sutton, Grill Hero

Marty Menard, GIANT Creative

Paul Rocchio, International Franchise Association

Karen Tam, Choice Hotels Canada

Isabel Mifsud, Moneris

Devan Rogers, Mad Science Group

Jeff Thomas, Meridian Credit Union

Harrison Milborne, Realty ONE Group Lexi Miles Corrin, WAXON Laser + Waxbar

Chancie Romain, CIBC Derek Ronde, Cassels Brock & Blackwell LLP

Shafik Mina, 2inspire

Brittany Rossi, Hallmark Cards Canada

Dominic Mochrie, Osler, Hoskin & Harcourt LLP

Judy Rost, Alexander Holburn Beaudin + Lang LLP

Dan Monaghan, Clear Summit Group

Brent Sabean, McDonald’s Restaurants of Canada Limited

www.cfa.ca / www.FranchiseCanada.Online

Charmaine Tavares, Scotiabank

Liv Thomson, Xero Travis Tinning, Franchise GrowthLab Irina Tirtirau, Loaded Pierogi Keith Toppazzini, Topper's Pizza Jennifer Tran, Econolease Financial Services

33

2024 ACCOMPLISHMENTS REPORT / Thank you, Advocacy Donors

Rozanne Tsui, Kevito Group Mark Tunks, CertaPro Painters David Ukrainetz, McKercher LLP Jacquie van Hattem, Bimbo Canada Kelvin Van Rijn, The Fritter Shop Stacey Vassos, Comfort Keepers

Noah Walters, Dentons Canada LLP

Nick Whitehead, Oxford Learning Centres

Matt Wright, Burger King Canada

Steven Waterhouse, British Swim School

Zach Wilson, Puddle Pool Services

Stephanie Watson, THE TEN SPOT

Oscar Wimshurst, NiceJob

Patrick Wyness, Franchise GrowthLab

Greg Windle, CIBC

John Yiokaris, Sotos LLP

Jade Winter, Studio Pilates International

Frank Zaid, Frank Zaid FRANlegal Support Services

Amber Winters, Pizza Pizza

Gary Zalepa, Century 21

Thomas Wong, Kevito Group

Jonathan Zepp, Robins Appleby LLP

Larry Weinberg, Cassels Brock & Blackwell LLP

Peter Viitre, Sotos LLP

Danielle Wellings-Carriere, ONESource Moving Solutions

Vevette Villahermosa, COBS Bread

Ally Wesson, Realstar Hospitality

Adam Vollering, BMO

Brad Wheeler, TWO MEN AND A TRUCK Canada

Sam Wadera, Chocolato

Cailin White, Boston Pizza

Andrea Walker, Oxygen Yoga & Fitness

Derwin Wong, Morrison Brown Sosnovitch LLP Brian Woods, Neighborly Tracy Woods, Oxford Learning Centres

Lenka Whitehead, Oxford Learning Centres

Todd Wylie, Master Mechanic

Jiahui (Jennifer) Zhang, Jones & Co. Zachary Zittell, Cassels Brock & Blackwell LLP

Adam Woodward, Pet Valu

Thank you, Advocacy Donors The CFA is always fighting to advocate for the issues facing the franchise business community.

By supporting the CFA’s advocacy work with a financial donation, these donors helped strengthen our advocacy initiatives on behalf of all CFA members. A special thank you to our members who have donated to support franchising in Canada!

ADVOCACY CHAMPIONS ($5,000+)

ADVOCACY LEADERS ($1,000-$4,900)

Thomas Pride International ADVOCATES ($500-$999) • BeaverTails

• Oxford Learning Centres

• Master Care Janitorial and Facility Services

• RocketBarn Marketing

• WingsUp! Restaurants

ADVOCACY SUPPORTERS ($365-$499) • Academy for Mathematics & English

• Jacques Cartier Pizza

• Right at Home Canada

• Fire-Alert Franchising Ltd.

• Reshift Media

• Transition Squad

34

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2024 ACCOMPLISHMENTS REPORT / Thank You, CFA Sponsors

Thank You, CFA Sponsors The CFA thanks the companies that sponsor the Association and its programs and events throughout the year.

Event Sponsors

From January 2023 to December 2023

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

35

2024 ACCOMPLISHMENTS REPORT / Find Us

Find Us

Learn more about franchising in Canada with the 2024 Economic Impact Report.

Scan the QR code below for a complimentary digital copy!

Canadian Franchise Association 116-5399 Eglinton Avenue West, Toronto, Ontario, M9C 5K6 Phone: (800) 665-4232 / (416) 695-2896, Email: info@cfa.ca

Web:

Social Media:

CFA.ca is the Canadian Franchise Association’s corporate website.

It features information about the CFA and our membership programs and services, events, educational opportunities, franchise advocacy, and more.

@Canadian-Franchise-Association @CanadianFranchiseAssociation

FranchiseCanada.Online is the CFA’s public-facing website

@CFAFranchise

geared to help everyday Canadians learn about and connect with the opportunities in franchising.

@CFAfranchise

LookForAFranchise.ca is a public-facing CFA website to help

@Canadian Franchise Association

prospective franchisees find, learn about, and connect with CFA franchise systems and their franchise opportunities.

@cfafranchise

The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year.

Find out more about these companies at www.cfa.ca/sponsorship

LAW FIRMS:

SHOWCASED FRANCHISE:

36

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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