CFA Accomplishments Report 2025

ANNUAL

ACCOMPLISHMENTS

REPORT 2025 2024 Year in Review

Printing sponsored by

2025 ACCOMPLISHMENTS REPORT / Table of Contents

Canadian Franchise Association Accomplishments Report 2025

Table of Contents 2

Chair’s Message

3

President’s Message

4

About the CFA

5

Recent Accomplishments

8

Community (Membership & Networking)

10 Our Members: A Snapshot 11 Refer A Member 12 Education 14 Certified Franchise Executive (CFE) Certification Program 15 Advocacy 18 Brand Awareness 21 World Franchise Day 22 Celebrating Franchise Excellence 26 CFA Board of Directors 2024/2025 27 CFA Board of Directors 2025/2026 28 CFA Committees 31 CFA Staff Resources 32 CFA Volunteer Recognition Program 34 Thank you, Advocacy Donors 35 Thank You, CFA Sponsors 36 Find Us

©2025, Canadian Franchise Association

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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2025 ACCOMPLISHMENTS REPORT / Chair’s Message

Chair’s Message

Our Community, Our Purpose: Stronger Together Reflecting on a Year of Progress and Collaboration

Strengthening community and social impact

The Canadian Franchise Association (CFA) continues to stand as a pillar of support and advocacy for Canada’s franchising industry. Throughout 2024, our collective efforts have strengthened the sector, fostering growth, innovation, and resilience in an evolving business landscape. As we look back on the achievements of the past year, it is evident that none of the successes highlighted in this 2025 Accomplishments Report would have been possible without the dedication, commitment, and hard work of volunteers from the CFA’s more than 600 corporate members.

Beyond business, franchising is about building communities.

A key element of the CFA’s strategic plan is working to drive home the fact that franchised businesses are small businesses, and play a key role in the strength of local communities. CFA members continue to make a meaningful impact through philanthropic initiatives and corporate social responsibility programs. Throughout 2024, we showcased these efforts in Franchise Canada magazine’s “Giving Back” features, celebrating initiatives such as A&W’s Burger to Beat MS Day, which has raised millions for multiple sclerosis research, and Smoke’s Poutinerie’s We Care event, bringing people together for a shared cause, providing opportunities for children with disabilities to attend accessible summer camps.

Advocacy: Championing a stronger business environment Advocacy remains a top priority for the CFA as we work to ensure that federal and provincial governments implement policies conducive to a fair and sustainable future for franchising in Canada. A key accomplishment this year was the formation of a dedicated committee to propose critical amendments to the Arthur Wishart Act, the principal legislation governing franchising in Ontario. In an impressive show of collaboration, this committee successfully submitted recommendations to the Minister of Public and Business Service Delivery within just three weeks, demonstrating the power of unity in driving legislative change.

What’s more, our engagement with policymakers continues to yield results. At last year’s Franchise Law Day in Toronto, we had the opportunity to meet with the Attorney General of Ontario, the Honourable Doug Downey, KC, reinforcing our commitment to protecting the interests of our members and ensuring a thriving franchising business environment in Canada.

Education and professional development: Empowering our members

These initiatives exemplify the commitment of the CFA and its members to giving back and strengthening the communities in which they operate.

Looking ahead: A stronger, more connected future As we close out another remarkable year, the CFA remains dedicated to supporting, educating, and advocating for the franchise industry. The CFA National Convention, alongside our year-round programming, continues to serve as a catalyst for collaboration, innovation, and progress.

We encourage all CFA members to actively engage—join a committee, participate in advocacy efforts, attend CFA events, and leverage the full range of opportunities available to you. The strength of the CFA lies in its members, and together, we are shaping the future of franchising in Canada.

With continued focus on community, education, advocacy, and brand awareness, we look forward to another year of success and shared achievements.

Thank you for being part of this journey.

The CFA remains steadfast in its commitment to equipping members with the knowledge and resources they need to succeed. In 2024, we expanded our educational offerings, delivering an array of webinars and in-person events tailored to the evolving needs of the industry. Events such as Marketing & Operations Day, Franchise Law Day, and Franchising Meets the Money provided invaluable opportunities for learning, networking, and strategic growth.

Additionally, our mentorship initiatives have played a pivotal role in fostering leadership and knowledge-sharing within the community, ensuring that both new and seasoned franchise professionals have the guidance and support necessary to thrive.

Ryan Picklyk 2024/2025 Chair, CFA Board of Directors

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www.cfa.ca / www.FranchiseCanada.Online

CANADIAN FRANCHISE ASSOCIATION

2025 ACCOMPLISHMENTS REPORT / President’s Message

President’s Message

Celebrating our Accomplishments, Looking to the Future

A

n annual report is more than a collection of activities from the past year. It’s a chance to stop, take stock, and celebrate our wins while looking ahead to what’s to come. While we can’t know exactly what the future holds, one thing is certain: franchising in Canada is continuing to grow and thrive, thanks in large part to the efforts of our Canadian Franchise Association members!

According to the latest Franchise Forecast report, published in partnership with the Canadian Centre for Economic Analysis (CANCEA), the Canadian franchise industry is holding strong in the face of economic challenges. It remains the 12th largest industry in Canada, projected to contribute more than $133.3 billion to the Canadian GDP in 2025, up from $120 billion in 2024. That’s a 4 per cent increase, which is an amazing achievement. The number of franchise establishments in Canada is also expected to grow in 2025.

CFA members can be proud of the way we are coming together to grow our community and propel the industry forward.

It’s no accident. Last year, the CFA put into practice our strategic plan for 2024-2027, focused around four pillars: community, education, advocacy, and brand awareness.

Ultimately our work in these areas supports our purpose: to help everyday Canadians realize the dream of building their own business through the power of franchising.

Over the past year, more than 400 volunteers supported the CFA’s various initiatives by participating in committees, contributing content to our publications and podcasts, working at our events, and by otherwise being effective ambassadors of what our organization stands for. We offer our heartfelt thanks to these franchise champions for their efforts over the course of the year—find the full list of volunteers recognized in this report. Perhaps your name will be reflected among their ranks in the future!

Throughout 2024, our committees remained engaged in executing our strategic initiatives, with 32 active committees including those introduced to focus on government advocacy and increasing awareness of franchising.

Our education initiatives in 2024 included expanding our Learn & Grow webinar program, which led to more than 600 attendees in 2024. The Certified Franchise Executive (CFE) program also reached new heights, with 4,550 credits offered last year, a 50 per cent increase over 2023. For the first time, we also offered CFE-accredited evening education sessions and held a live Fran-Guard session at our CFA offices. Overall, the CFA hosted 51 educational events in 2024, featuring 351 speakers who provided insight into essential topics relevant to CFA members.

where members participated in 26 meetings with elected officials and senior staff at Queen’s Park, including 10 ministers.

Along with engaging provincial and federal governments, we aligned with other trade associations for joint letter submissions and to ensure Shop Local campaigns included franchises as local small businesses.

The CFA’s reach continues to grow, as our brand awareness efforts have made great strides over the past year.

Our social media presence grew to more than 25,000 followers, achieving 3.4 million impressions throughout 2024, representing a 70 per cent growth over 2023! Through this social media presence, our content platforms, and tradeshows, our Franchise Canada brand reached an audience of more than 805,000 Canadians in the past year.

We also made major strides in increasing awareness of the franchise business model among the general public. Through our targeted PR campaigns, the CFA achieved more than 169.6 million positive media impressions in 2024, a 52 per cent increase over the record we previously set in 2023.

In 2024 we soft-launched our Look for the Logo campaign, which helps those considering franchising understand the importance of partnering with qualified CFA member brands.

We encourage all members to share and display the CFA member logo to highlight your commitment to the CFA member community.

Finally, another major accomplishment this year is the introduction of World Franchise Day, the first instance of which will be held on June 11, 2025. This worldwide day of recognition began as an idea that grew into reality through the hard work of CFA staff, the Canadian World Franchise Day subcommittee, and the World Franchise Council Task Force. Read more in this report about how you can get involved to spread the word on franchising and celebrate World Franchise Day this year!

All in all, the future of franchising is bright. A heartfelt thanks to our members for helping grow the franchising industry from $120 billion to a projected $133.3 billion. To all of you who continue to strive for success in new and creative ways, we look forward to witnessing and supporting your growth, in 2025 and beyond!

On the advocacy front, our CFA team broke records with one of our biggest Franchise Awareness Days ever on May 29, 2024,

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

Sherry McNeil President & CEO, Canadian Franchise Association

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2025 ACCOMPLISHMENTS REPORT / About the CFA

About the CFA

Our Vision: To be the enduring, inclusive and representative, indispensable community for franchising in Canada.

Our Purpose: We help everyday Canadians realize the dream of building their own business through the power of franchising.

Our Mission: To amplify the understanding and power of franchising in Canada by: • Advocating on the issues that impact this dream; • Connecting people with opportunity; and • Delivering learning opportunities that make franchising stronger.

The Canadian Franchise Association (CFA) is a national, not-for-profit association of more than 600 corporate members representing more than 40,000 franchise business owners. We are the voice of the franchise community and the recognized authority on franchising in Canada. We speak for a business sector that represents every industry and touches the lives of every Canadian, in every community across the country.

Canadian franchises are projected to contribute more than $133 billion to the Canadian economy in 2025 and create jobs for almost two million Canadians.

Canadian franchises enable almost 68,000 hardworking Canadians to be their own boss as the owner of their own small business franchise locations, serving their neighbours in communities from coast to coast to coast.

We believe that franchising is ultimately about people. It’s about everyday Canadians working in partnership, sharing success, and Growing Together®. At the CFA, we serve people in the Canadian franchise community by providing support, learning resources, growth opportunities, and advocating to protect the franchise business model.

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Recent Accomplishments The Canadian Franchise Association (CFA) fulfills the purpose of helping everyday Canadians realize the dream of building their own business through the power of franchising. Everything we do works toward that end. That’s why in 2024, the CFA continued to strengthen and advocate on behalf of the franchising industry in Canada, grow the CFA member community, and connect Canadians with franchise opportunities.

In 2024, that meant working with our CFA community to adapt to the current economic landscape in Canada and to prepare for the changes that will shape the future of franchising.

The CFA’s latest strategic plan, encompassing the pillars of community, education, advocacy, and brand awareness, is being applied at every level of the organization to help us better serve our members and the industry as a whole.

Through this report you’ll see plenty of “firsts,” records broken, and goals exceeded. The key developments and accomplishments in 2024 centred around growing our community of members, delivering learning opportunities, advocating on issues that impact franchising, and bringing more Canadians into the franchising fold. Below you’ll see an overview of how our mission spurred us to further accomplishments this year.

Community (Membership & Networking) The CFA is always working to grow our membership and create opportunities for our members to connect. This past year, we provided our members with new programs and benefits, offered opportunities for members to share experiences and learn from one another, and developed strategic partnerships to help address member needs.

Created opportunities to connect. In-person networking events provided CFA members the opportunity to meet and connect with one another. Six Meet & Greet events were held across the country in the Atlantic region, Pacific region, and Ontario, allowing more than 500 registrants to meet face to face. The CFA team also officially launched an in-person engagement program this year, creating a regular schedule to visit members and their offices, and keep community connection strong. The CFA’s popular annual member golf tournament was also a hit, bringing together more than 100 members at Royal Ontario Golf Club in Milton, Ontario.

Celebrated franchise excellence. 2024 CFA awards program winners were celebrated at the Recognition Awards Luncheon and Awards Gala, held at the CFA National Convention in Niagara Falls, Ontario, and highlighted in our CFA publications.

Welcomed new members. The CFA’s Member Onboarding committee and monthly onboarding webinars helped educate new members about the CFA and its offerings, as the CFA welcomed 46 new franchise brands and 56 new support service/supplier members to our community in 2024. The CFA membership team also fielded inquiries from 293 contacts interested in membership. We also launched a new online membership application and a lead nurturing program with Cadence Franchising, making the process of welcoming our new members more seamless than ever.

CFA FIRSTS FIRST use of a new events feature in the CFA Community app, launched at the 2024 Franchise Law Day Entered into the CFA’s FIRST global partnerships with franchise associations in the Philippines and Taiwan Held the FIRST meetings of the relaunched Member Acquisition Committee Launched our FIRST in-person engagement program for regular visits with members

Deepened strategic partnerships. 2024 brought the CFA’s first global partnerships with other national franchise associations, the Association of Chain and Franchise Promotion Taiwan (ACFPT) and Philippines Franchise Association as well as continued work with the World Franchise Council, ensuring that the CFA is part of shaping the community of franchising on a global stage.

The CFA also continued its strategic partnerships with the International Franchise Association (IFA), MVF Global, Global Franchise magazine, and the Association for Corporate Growth (ACG).

Invited business beyond our borders. The CFA successfully held the highest number of Expand Your Brand into Canada webinars ever in a fiscal year in 2024 (six), helping to educate international brands on the benefits of franchising in Canada, and joining the CFA. Told the stories of our members. The CFA profiled and promoted our member brands this year through the Franchise Canada Chats podcast, online videos, exclusive web content, Franchise Canada magazine features, and marketing campaigns. From franchisee success stories to promoting member brand opportunities, we ensured our members’ voices were heard.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

5

2025 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Education The CFA is committed to providing our members with the tools and information they need for franchise success. To maximize franchising knowledge and prepare for what the future will bring in the franchise industry, education products, resources, and events provide our members with everything from expert insights to facilitated peer-to-peer support and opportunities to share best practices.

CFA FIRSTS

Enhanced the scope of our in-person events. The CFA’s annual Marketing Day event expanded to Marketing & Operations Day, with specialized programming developed to meet the needs of franchise operations. The annual Franchising Meets the Money event evolved, with educational roundtables supplementing this year’s event, which was the largest and most successful ever. We also increased educational programming at CFA events, including a total of 30 hours of educational seminars and roundtables (featuring 40 speakers) at 2024’s three Franchise Canada tradeshows.

Ran the FIRST needs analysis through the CFA’s Education Advisory Committee to guide education planning and creation for franchisors

Increased our digital education offerings. Our Learn & Grow webinar series expanded to 26 webinars in 2024 (up 53 per cent from the previous year), featuring 57 speakers and reaching more than 600 attendees. Recordings of these and other virtual learning sessions are also available for self-paced online learning.

Launched the FIRST after-hours educational programming

Helped business owners consider franchising. Throughout 2024, the CFA held five Franchise Your Business events, educating small business owners on what it takes to turn a thriving business into a successful franchise system. More than 60 registrants learned from 30 speakers.

Connected with higher education. The CFA partnered with Humber College to deliver a presentation on Franchising – Entrepreneurship Fundamentals to future business leaders enrolled in the post-secondary institution.

Continued the growth of our CFE program. The “Canadianized” version of the Certified Franchise Executive (CFE) program, licensed from the International Franchise Association, reached 190 enrollments and celebrated the achievements of 52 graduates since launching in 2021. Fran-Guard Live training was offered twice, at the 2024 CFA convention and, for the first time, at the CFA offices, with four speakers and more than 60 attendees.

Held the FIRST education roundtables at the Franchising Meets the Money event FIRST time running the largest and most successful Franchising Meets the Money event Successfully held the FIRST Marketing and Operations Day event

Offered educational events after hours. For the first time in CFA history, we launched an Evening Education series, with four CFE-accredited workshops delivered to over 50 attendees.

Advocacy The CFA continues to work tirelessly to empower the franchise industry, advocating to the provincial and federal governments for policies that protect and strengthen franchising in Canada. The economic impact of franchising cannot be understated, and the CFA’s programs, contributions, and recommendations ensure that those holding power across the country recognize its value.

Held key meetings with government representatives across Canada. The CFA hosted its 2024 Franchise Awareness Day in May, holding 26 meetings with elected officials and staff, including a record 10 ministerial meetings.

Provided consultations to government to effect upcoming policy. The CFA provided a submission to the Government of Canada regarding the 2024 budget and consulted with the Ontario government on proposed amendments to the Arthur Wishart Act. Successfully opposed the proposed capital gains inclusion rate change. In response to the Government of Canada’s proposed change in the capital gains inclusion rate, the CFA helped build a coalition of other industry associations to highlight the effect these changes would have on everyday Canadians, including franchised small business owners. Along with garnering national media attention, this coalition caused the government to delay bringing the amendments forward for approval.

Shared the success stories of everyday Canadians through franchising. During Franchise Awareness Month in June, the CFA emphasized our members’ economic and community contributions to the Canadian economy. Franchise Awareness Month shared information and celebrated the benefits of the franchise sector, resulting in more than 79,000 social media impressions.

CFA FIRSTS FIRST year that the CFA team and members met 10 Ministers of Provincial Parliament on Franchise Awareness Day Held the CFA’s FIRST exclusive ministerial roundtable with the Attorney General of Ontario FIRST time welcoming the Attorney General of Ontario as a keynote speaker at the 2024 Franchise Law Day

Kept CFA members in the know. The CFA sent out 47 advocacy updates to members in 2024, keeping them up to date on current affairs, legal developments, and economic news, while sharing other relevant news with our engaged audience of franchisors.

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Brand Awareness In 2024, the CFA continued another part of its mission: to educate the general public about the benefits of franchising and connect prospective franchisees with opportunities. Whether through our nationally-recognized podcast, Franchise Canada magazine, or our widely-followed social media accounts, the CFA worked to inform, educate, and make connections with the general public.

Brand awareness also extends to increasing the industry’s understanding of the value of CFA membership in our pursuit to increase membership and promote the Association on national and international levels. Through magazine and website content, social media, tradeshows, podcast episodes, videos, and public relations efforts, we continued to promote franchising and increase awareness of opportunities for Canadians to realize their dream of business ownership.

Promoted franchising to those seeking self-employment opportunities. Through Franchise Canada content, social media, PR work, and educational seminars, the CFA educated our audience about the franchise business model, highlighting its strength and resilience.

Shared franchisee success stories. We highlighted the stories of Canadian franchisees who are continuing to find success in the pages of Franchise Canada magazine, which garnered more than 70,000 digital impressions over six bi-monthly issues. Our exclusive web content, social media platforms, the Franchise Canada Chats podcast, and Franchise Canada TV videos also allowed us to reach new and diverse audiences.

Generated leads for our CFA members. Through all our brand awareness properties, we provided 35,766 leads to our CFA members, a 20 per cent increase from 2023.

Grew our general public audience. We reached an audience of more than 805,000 prospective franchisees through our brand awareness program, a 4 per cent increase from 2023 (not including media impressions on social media posts about brands). We sent more than 525,000 editions of Franchise Canada E-News to our audience of more than 30,000 active and engaged subscribers, and increased our social media following to more than 25,000 followers, achieving more than 3.3 million social media impressions.

Garnered recognition through our podcast. This year, Franchise Canda Chats was recognized as a finalist for Best Podcast at the National Magazine Awards: B2B. The podcast, which racked up nearly 3,500 plays in 2024, also held its first live taping at a Franchise Canada tradeshow.

Created media interest in franchising and its many opportunities. This year, our public relations efforts resulted in 169.6 million positive media impressions through 610 media stories, about 57 million more than the number of impressions in 2023.

Reached the next generation in franchising. The CFA provided education on franchising to the next generation, including university and college students.

Connected prospective franchisees with opportunities through Franchise Canada tradeshows. This year, more than 15,000 people registered to attend our three Franchise Canada Show tradeshows, held in Toronto and Vancouver.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

CFA FIRSTS FIRST time that Franchise Canada TV videos received more than 18,000 views, totalling 421 watch hours (up 65% over 2023) and had a 120% subscriber increase over 2023 Launched the FIRST Brand Awareness Committee of CFA members to promote and coordinate brand awareness strategies Launched the FIRST Look for the Logo campaign to highlight CFA member brands and increase awareness of the CFA to the general public Held the FIRST franchisee-focused media contest in collaboration with Reshift Media for the Small Business Month campaign Helped create and launch the FIRST World Franchise Day, as part of the World Franchise Council, with the first date set for June 2025, including creation of the World Franchise Day logo Welcomed more brand activations to the floor of the Toronto Franchise Canada tradeshow than ever before Held the FIRST Brand Awareness Open Houses, welcoming members into the CFA office to connect with our brand awareness team At the Franchise Canada tradeshow, held the FIRST live podcast taping of Franchise Canada Chats Received our FIRST nomination for Best Podcast at the National Magazine Awards: B2B Launched the FIRST New Member Directory Supplement FIRST year that the CFA reached over 25,000 followers across all social media platforms, developing new social strategies to grow our following by 15%

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2025 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Community (Membership & Networking) The CFA’s work would not be possible without an active and engaged community. Year over year, the Association builds and maintains this community through membership acquisition and programming to help our members forge relationships, network, and create new connections, knowing that we are stronger together.

Over the course of 2024, the CFA helped foster such member relationships by hosting in-person networking events like Meet & Greets and our annual golf tournament, and launching an in-person engagement program to visit CFA members. Our CFA Membership App continues to provide unprecedented access to on-the-go resources for members, including a member directory. New live events integration into the app provided member attendees to CFA events this year with easy access to event agendas, speaker profiles, and more. Looking beyond our borders, the CFA also expanded into international partnerships in 2024 with franchise associations in Taiwan and the Philippines.

CFA Community HIGHLIGHTS

Community by the Numbers

This year, we:

Total Member Count:

• Added a new Events feature to our CFA Community App, which was launched at the 2024 Franchise Law Day • Successfully held the most Expand Your Franchise Brand Into Canada webinars in a fiscal year (six), helping to educate international franchise brands about the benefits of franchising in Canada and CFA membership • Held our most successful Meet & Greet events in Pacific and Atlantic Canada • Through a record number of member interactions—including features in our Franchise Canada Chats podcast, online videos, exclusive web content, and Franchise Canada magazine—brought our community of franchisors and suppliers together from coast to coast • Entered into the CFA’s first global partnerships with the Association of Chain and Franchise Promotion Taiwan (ACFPT) and Philippines Franchise Association • Launched a new online membership application that streamlines the process of joining the CFA • Launched a lead nurturing program with Cadence Franchising to further promote CFA membership • Relaunched the Membership Acquisition Committee (MAC) to continue building our CFA community • Officially launched an in-person engagement program with members to visit their offices and locations on a regular schedule

491 308

Franchise System Members:

Support Service/Supplier Members:

183

The CFA welcomed

46 56

new franchise brands and

new support service/supplier members to our community in 2024

785

new contacts added to Salesforce since January 1, 2024

CFA Community App Following the launch of the CFA Community App in 2023, the Association remained committed to developing the app further in 2024 to enhance the member experience.

At the 2024 CFA Franchise Law Day event in Toronto, the CFA introduced live integration within the app to provide attendees with easy access to event agendas, speaker profiles, session content, and more.

105 180

members won a combined

CFA Awards in 2024

The CFA Community App continues to evolve with even more exciting features to be added in the near future to provide members with more ways to connect with the Canadian franchising community. The Community App had been downloaded by more than 800 CFA Members on both iOS and Android devices!

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CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Franchise Meet & Greet Events

Our membership includes

Our 2024 Meet & Greet events allowed members to gather in both casual and formal settings to connect and engage with one another. Attendees shared their thoughts and recent experiences, from the latest challenges facing the franchise industry to trends and opportunities on the horizon, and discussed how to adapt to legislation affecting franchising. All of that while celebrating the successes of fellow CFA members!

franchise system members, representing

This year the CFA held several in-person Meet & Greet events in Ontario, Atlantic Canada, and Pacific Canada, along with the annual Holiday Meet & Greet, which included a fireside chat with CFA Board of Director members, in December 2024.

Since January 2024, the CFA has hosted Since January 2024, the CFA has hosted

6 Meet & Greet events —3 in Ontario, 2 in Pacific Canada, and 1 in Atlantic Canada— with 507 registrations total and 19 sponsors.

308

494 brands Our

183

support service/supplier members represent

188 brands

293

inquiries about membership

C-Suite Circle The CFA hosted a live C-Suite Circle event on September 10 at CIBC Square in Toronto. This event brought together C-suite executives of CFA franchise system members in a closed-door setting to discuss critical issues facing their businesses, gain valuable insight into the future of franchising, and forge stronger relationships with franchisor leaders from across Canada.

During this event, 45 attendees networked with other industry executives and debated, debriefed, and learned about trending topics in franchising. Facilitated discussion groups of 8-12 CEOs, presidents, and founders of franchise systems of similar sizes were able to strengthen connections while discussing the challenges they face in their business in a secure, trust-filled environment. The agenda also featured a glimpse into the financial future of franchising with CIBC senior economist Andrew Grantham, a C-suite panel and Q&A session, and a presentation focused on employee retention and customer engagement provided by Matt Rolfe of Pulse LLC.

CFA Golf for Advocacy Tournament On June 25, 2024, the CFA hosted more than 100 members at Royal Ontario Golf Club in Milton, Ontario, for a day of fun and fellowship on the fairway. The event was made possible by 28 generous sponsors and the cooperation of the weather.

Exclusive to franchisors and industry suppliers, the annual Golf Tournament is designed to help franchise leaders make business connections and enjoy friendly competition, all while supporting the CFA’s advocacy work.

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member referrals Member Feedback We love to hear from our members!

Here’s what they had to say about the CFA in 2024. Keep it coming by following us on social media (Facebook, X/ Twitter, LinkedIn, Instagram, and TikTok) or emailing us at membership@cfa.ca.

“Each step of the way we had guidance from the Association, other members, and the franchising community to ensure we took the right steps forward.

Consider us raving fans and members for life!”

– Ken LeBlanc, PropertyGuys.com

“The community at CFA is very supportive with lots of opportunities to network and learn from others in the industry. If you want to elevate your franchise brand, being a CFA member is a must.”

– Dawn Mucci, Lice Squad.com

“If you want to get exposure for your brand, there’s no better way than using the CFA outlets for that exposure.”

– Kirk Allen, Reshift Media

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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2025 ACCOMPLISHMENTS REPORT / Our Members: A Snapshot

Our Members: A Snapshot

Where Canadian Franchise Association (CFA) member franchise systems operate*

CFA Membership Breakdown Franchise Systems Accounting / Tax Services

2%

Advertising / Marketing / Promotional Products & Services

1%

Automotive & Truck Services / Products / Rentals

3%

Beauty / Cosmetics / Supplies

2%

Business - Supplies / Equipment & Services

1%

Business Consultants / Services / Training

2%

Children’s Products & Services

5%

Commercial - Janitorial Services

2%

Commercial - Supplies / Equipment & Services

1%

Commercial / Residential Services

3%

Computer / Software / Internet

1%

Custom Deck

1%

Designated Driving / Transportation Services

1%

Educational Products & Services

7%

Employment / Personnel Services

1%

Financial / Cash Services

14%

2%

Canada

United States

Other

1% 14%

1% 9%

British Columbia Alberta

2%

2%

Manitoba

CFA Membership Breakdown Franchise Support Services/ Suppliers 3%

Advertising / Graphics

2%

1%

Advertising / Marketing / Promotional Products & Services

4%

Food - Baked Goods / Coffee / Donuts

6%

Banks / Financial Services

9%

Food - Grocery / Specialty Shops

1%

Building & Design Services

1%

Food - Quick Service Restaurants

19%

Business Aids & Services

6%

Food - Restaurants / Dining Rooms

7%

Business Consultants / Services / Training

1%

Furniture / Upholstery Repair

1%

Hair & Nail Salons / Spas

3%

Commercial / Residential Services

1%

Health / Fitness / Nutrition

8%

Computer / Software / Internet

7%

Home - Improvement / Renovation / Restoration

7%

Digital Marketing / Website Development

2%

Home - Inspection Services

1% 1%

Education / Training / Coaching

Home - Maid / Cleaning Services

5%

Home Based Businesses

1%

Event Planning

2%

Hospitality Products / Services

1%

Franchise Consulting Services

17%

Hotels / Motels / Campgrounds

1%

2%

Lawn & Garden Supplies / Services

1%

Franchise Development and Construction

Mobile Businesses

2%

Government & Public Relations Consultants

2%

Other

4%

Insurance

Painting Services

1%

4%

Pets - Sales / Supplies / Services

1%

Lawyers

20%

Printing / Copying / Shipping

2% 2%

Seniors Services / Home Care / Transition

5%

Sign Products & Services

1%

Sports / Recreation / Entertainment 2% Tanning Salons

10

1%

1%

Nova Scotia

Ontario

2%

4%

P.E.I.

4%

63% Saskatchewan

Accounting / Tax Services

Retail

Newfoundland and Labrador

1%

Quebec

Accountants / Bookkeeping

Real Estate

* Results add up to more than 100% due to multiple responses.

84%

Magazines / Publishers

1%

Other

17%

Payroll / HR Services

1%

Printers / Publishers / Publications

2%

Public Relations

2%

Restaurant Design / Supplies / Services

1%

Security Systems & Services

1%

CANADIAN FRANCHISE ASSOCIATION

New Brunswick

What Does the CFA’s Membership Look Like?

More than

650

member brands Operating in over

60

different sectors CFA members represent

48,000+ franchised outlets across Canada

This logo identifies franchise systems and supplier companies as members of the Canadian Franchise Association. Canadians are encouraged to look for this symbol when researching franchise opportunies or assembling support professionals to assist in their search because CFA members are commited to excellence in franchising and follow the CFA’s Code of Ethics.

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Refer A Member

Help Us Grow the CFA Community!

Do you know a franchise or supplier that should join the CFA? Participate in the CFA’s Refer-a-Member program!

Your referral will help us to recruit more new members into the CFA community so we can work to fulfill our mission of Growing Together®.

More members in our CFA community means: A stronger collective voice for franchising as part of the CFA’s advocacy and government relations work

Greater buying power for the CFA Member Savings Program

A broader network to connect with (and learn from)!

Become a Star Recruiter: For every company you refer that joins the CFA, you’ll receive a FREE Social Media Post, valued at $500!

Thank you to the following Star Recruiters, who helped bring in new CFA members over the past year: • Andrea Breden, Cassels Brock & Blackwell LLP •J oel Friedman, Southbrook Business Development Group • Brian Bazely, Bazely Consulting • John Prittie, Koala Insulation • Carey Smith, ZayZoon • Kirk Allen, Reshift Media •C arla Browne, Real Property Management • Larry Weinberg, Cassels Brock & Blackwell LLP • Chad Finkelstein, Dale & Lessmann LLP • Mark Siebert, iFranchise Group • Deepak Malik, Charcoal Construction • Michael Melvin, McInnes Cooper • Frank Robinson, Cassels Brock & Blackwell LLP •F rank Zaid, Frank Zaid FRANlegal Support Services • Nishant Verma, Franchise to World • Peter Snell, Cassels Brock & Blackwell LLP • Fraser Clarke, Massage Addict • Richard Davies, DYS Franchise Consulting • Gary Prenevost, FranNet • Ryan Shorten, Metal Supermarkets • Gerry Docherty, Good Earth Coffeehouse • Steven Waterhouse, British Swim School • Jackson Loychuk, 30 Minute Hit All recruiters will be recognized in our CFA Updates at CFA National Convention.

For more information, contact Shivam Sharma at ssharma@cfa.ca or Jill Todd at jtodd@cfa.ca. You can also visit https://cfa.ca/refer-member to learn more.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

Generously Sponsored by

11

2025 ACCOMPLISHMENTS REPORT / Education

Education Educating members on the franchise industry is one of the primary goals of the CFA, and in 2024, the opportunities for education, driven by our members’ expertise, increased.

The CFA built upon its schedule of live events with speaker panels at Franchise Canada Shows, Meet and Greets, our National Convention, and Franchising Meets the Money, as well as introducing the new Marketing & Operations Day event. These events allowed our members to connect face to face and absorb critical expertise from our suite of member experts.

Our live digital webinars and on-demand offerings were also expanded, through weekly Learn & Grow sessions covering financing, legal developments, marketing, and a range of other essential topics. Additionally, five virtual Franchise Your Business sessions showcased franchise experts with critical insights into how to scale through the franchise business model. Furthermore, the novel education opportunities continued as the CFA launched the Evening Education series, a CFEaccredited series of workshops offered after hours for the first time in CFA history.

The CFA’s Certified Franchise Executive (CFE) program entered its third year since launching in Canada through the CFA and grew to over 100 active candidates and more than 50 designates.

The flagship course, the Fran-Guard program, also expanded in 2024, with two live sessions, including the first-ever in-person learning session at the CFA office during the summer.

CFA Education HIGHLIGHTS

Education by the Numbers

• The Learn & Grow series had over 600 attendees across 26 events

351

• 351 speakers shared their knowledge across all CFA events

• The Evening Education series accrued over 50 attendees in its first year.

• Offered 4,550 CFE Education Credits, 50% more than in 2023

speakers shared their knowledge

300

total education hours provided

51

CFA National Convention The CFA National Convention, which brings together the most elite franchise minds from across the industry, increased its educational offerings in 2024. 83 sessions were held, up from 79 in 2023.

The industry descended on Montreal for the three-day conference, themed “Leading the Future through Innovation,” and took part in a myriad of learning and networking opportunities, made connections with leading and burgeoning brands in the franchise space, shared new developments, and examined the challenges and opportunities of the year ahead.

393 Registrations 84 Speakers 48 Sponsors 83 Educational Sessions

12

CANADIAN FRANCHISE ASSOCIATION

educational events offered by the CFA

600

attendees at Learn & Grow sessions

4

CFE-accredited Evening Education workshops, offered after-hours for the first time in CFA history

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Education

Franchise Law Day

Franchise Your Business

At the annual Franchise Law Day, held at Toronto’s Old Mill Inn & Spa on September 19, attendees engaged in a series of roundtables and interactive sessions, including a keynote address from Ontario’s Attorney General, Hon. Doug Downey, KC. The top minds of the franchise legal industry came together to discuss details surrounding the scaling of AI, alternative dispute resolution, and critical developments in real estate and leasing, among other hot-button issues.

The Franchise Your Business (FYB) seminar series reached new heights in 2024, sharing the advantages of the franchise business model with entrepreneurs looking to scale their businesses quickly, cost-effectively, and successfully. Over 25 hours, the virtual events platformed experts in consulting, legal, accounting, and marketing, and showcased the success of existing franchisors who shared the challenges and successes they experienced on their own franchising journeys.

164 Registrations 18 Sponsors 48 Speakers, 25% more than 2023

5 Events 60 Registrations 30 Speakers 25 Hours of Content

Growth & Exit Strategies

Franchising Meets the Money Welcome to

the Networking Reception

Following the inaugural live edition of Franchising Meets the Money (FMTM), 2024’s edition built on the previous year, with more educational content tailored for C-suite executives, sponsored by founders, and high-level decision makers behind some of the biggest and best franchise systems.

The one-day event provided engaging insights into the growing connections between the franchise and private equity industries. Topics covered at the event included a review of the risk and reward of private equity sales, the impact of the financial advisor’s role in dealmaking, and an analysis of what to look for in a prospective investor. Hosted by Cassels, attendees were able to take advantage of cuttingedge expertise and a prime networking opportunity.

PRESENTING SPONSOR

PLATINUM SPONSOR

93 Registrations, an increase of 35% over 2023 18 Speakers 8 Sponsors

Marketing and Operations Day On May 16, 2024, the CFA held its annual Marketing and Operations Day at Old Mill in Toronto. Through keynote speakers and informative sessions, attendees learned about the latest trends and strategies in the field and delved into topics such as integrating marketing strategies with operational efficiency, leveraging data-driven insights for targeted campaigns, and fostering seamless experiences for clients and customers. It was also a valuable networking opportunity for our members, as industry experts, franchise professionals, and potential collaborators forged connections and shared best practices.

Learn & Grow Webinars The Learn & Grow webinars, offered for free by the CFA, are designed to keep attendees up to date on the hot topics in the franchising industry and beyond, including changes to immigration policy, marketing on a franchisee level, multiunit operation, and much more. Elevate & Empower events, focused on the experience of women in franchising, addressed unique barriers and introduced tips to effectively harness the potential of women in franchise systems through support and empowerment. In total, the CFA hosted 26 hours of inspiring educational content, a 53 per cent increase over 2023.

26 Webinars 600 Attendees 57 Speakers

Evening Education Series For the first time in CFA history, the CFA provided CFEaccredited workshops to members after hours to encourage additional learning on key topics. Four evening education sessions, each including two parts, were held in the past year, including: • History and Fundamentals of Franchising • Weighing Business Decisions vs. Legal Risks in Designing a Franchise Strategy • Managing Franchisee Underperformance • Managing Franchise Resales

4 Speakers 50+ Attendees

127 Registrations 28 Speakers 21 Educational Sessions 12 Sponsors CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

13

2025 ACCOMPLISHMENTS REPORT / Certified Franchise Executive (CFE) Certification Program

Certified Franchise Executive (CFE) Certification Program In the fourth year of the CFA’s CFE Certification Program, we offered more opportunities than ever for individuals and organizations to accelerate their growth through specialization. In 2024, the CFA offered 4,550 credit opportunities, representing a 50 per cent increase over the amount offered in 2023. The program also had a substantial increase of enrollees, with 33 franchise professionals committing to elevate their professionalism and set new standards for training. With more than double the enrollees of the previous year, the CFE Program continues to be an exciting, attractive opportunity for upskilling in the Canadian franchise industry.

To learn more about the program and how to register, visit cfa.ca/cfe-program or contact Mary MacDonald at mmacdonald@cfa.ca.

Fran-Guard Live The live Fran-Guard session was offered to members twice in 2024, including at CFA National Convention and for the first time ever, at the CFA office for in-person summer training.

4 Speakers 60+ Attendees

By the Numbers

4,550

CFE education credits offered, a 50% increase over 2023

52 39 4 2

CFE graduates in 2024

enrollments

recertifications CERTIFIED FRANCHISE EXECUTIVE™ PROGRAM

CFE Program $100 OFF 1st Graduates Certified Franchise Executive In recognition of their to excellence the franchise industry, (CFE) enrollmentcommitment & $50 OFF the 2ndinCFE enrollment

Fran-Guard Live sessions, offered at the CFA office for the first time

join us in celebrating the following professionals who graduated from the

OR CFE program in the past year:

$100 oneA (1) Fran-Guard registration 1. CliffOFF Campbell, Buyer’s Choice Home Inspections 14. Mike Kuberski, MOLLY MAID Canada (CFE’s required course on franchise legislation 15. Mary MacDonald, Canadian Franchise Association 2. Darci Campbell, A Buyer’s Choice Home Inspections across Canada) 3. Melissa Cattini, MLT Aikins 16. Steve Moorman, The UPS Store Canada 4. Trisha Chambers, Wise Cracks For more information on the Certified Franchise Executive Program, 5. Rick Chittley-Young, MNP LLP please visit: https://cfa.ca/cfe-program/ 6. Kimberly Chohan, Boston Pizza 7. Emily Coulson, Gowling WLG company : 8. Jeremy Demont, PropertyGuys.com 9. issued Debbie date : Etherton, M&M Food Market 10. Nuttha Goutier, Sabai Thai Spa NON-TRANSFERABLE. NO CASH VALUE. 1 PER COMPANY 11. Jeff Horst, Thryv 12. Michael Hyam, National Event Management Contact David Black at dblack@cfa.ca for more details.

13. Steven Inglefield, AC Inc.

14

17. Meaghan Palo, Pizza Pizza 18. Andy Pereira, ServiceMaster of Canada 19. Martin Robertson, Oxford Learning Centres 20. Shivam Sharma, Canadian Franchise Association 21. Ryan Shorten, Metal Supermarkets 22. Sam Sokoloff, Cassels, Brock and Blackwell LLP 23. Michelle Tigley, Canadian Franchise Association 24. Nishant Verma, Franchise to World 25. John Yiokaris, Sotos LLP

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Advocacy

Advocacy The CFA’s Advocacy team is the first line of defence in protecting and advancing franchising in Canada. It monitors government regulations, programs, and announcements and engages with elected officials from coast to coast to ensure they are informed about the benefits of franchising.

In 2024, the advocacy team worked tirelessly to ensure decision makers at all levels of government understand the franchise business model and the important role it plays in supporting the country’s economy and the livelihoods of the nearly two million Canadians who are employed by franchise businesses.

Through both in-person and virtual meetings with government representatives, the CFA continues to emphasize our value within the halls of power across Canada. We held one of our biggest Franchise Awareness Days on May 29, where franchisors, franchisees, and suppliers all came together in collective defence of the franchise industry. CFA members held 26 meetings with elected officials and senior staff at Queen’s Park in Toronto, including meetings with 10 ministers. We raised many issues important to members, including common employer, changing workforce demographics, and the impact of legislation and current affairs on small businesses and the entrepreneurial Canadians who run them.

Throughout the year, the CFA and its members engaged with the federal and provincial governments through pre-budget consultations, opposition to proposed capital gains inclusion rate changes, and proposed amendments to the Arthur Wishart Act. The CFA continues to engage with the Government of Saskatchewan as it works to proclaim the Franchise Disclosure Act. Advocacy HIGHLIGHTS

Advocacy by the Numbers

• Most ministerial meetings at Franchise Awareness Day with 10 meetings • Consulted with the Government of Canada as part of the development of the 2025 budget • Proposed a series of common-sense amendments to the Arthur Wishart Act • Coordinated with other leading industry associations in Canada to oppose proposed increases to the Capital Gains Inclusion Rate • Welcomed the Attorney General of Ontario, the honourable Doug Downey, KC, to give a keynote address at the 2024 Franchise Law Day • Held an exclusive ministerial roundtable with the Attorney General of Ontario

KEY ACCOMPLISHMENTS Arthur Wishart Act Consultation Following the success of Franchise Awareness Day in 2024, the CFA continued to engage with the Minister of Public and Business Service Delivery on proposed amendments to the Arthur Wishart Act. Through this engagement, the CFA was invited to make recommendations on simple changes that the Ontario government could make to provide further clarity in the Act. The CFA established a subcommittee, chaired by Larry Weinberg, which included Ryan Picklyk, David Druker, Todd Wylie, Sherry McNeil, Nathan Oxford, Andraya Frith, and Peter Viitre.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

$57,710

raised to support advocacy initiatives

47

Advocacy Updates sent to members

26

elected and public officials who met with the CFA during Franchise Awareness Day

79,388

social media impressions through the Franchise Awareness Month campaign

15

2025 ACCOMPLISHMENTS REPORT / Advocacy

KEY ACCOMPLISHMENTS continued

The MPPs and staff members we met with included:

Capital Gains Inclusion Rate Change

• Hon. Peter Bethlenfalvy’s staff • Stephanie Bowman, MPP, OLP • Rick Byers, MPP • Hon. Paul Calandra • Rudy Cuzzetto, MPP • Hon. Doug Downey, KC • Hon. Mike Harris • Kevin Lynch, Premier’s Office • Hon. Todd McCarthy • Hon. Caroline Mulroney • Hon. Sam Oosterhoff • Hon. David Piccini’s staff • Natalie Pierre, MPP, PCPO • Hon. Nolan Quinn • Sheref Sabawy, MPP, PCPO • Amarjot Sandhu, MPP, PCPO

As part of the 2024 federal budget, the Government of Canada proposed changing the capital gains inclusion rate to 67 per cent on all gains over $250,000 in a given year. As part of this change, the government argued that it would affect the roughly 0.13 per cent of Canadians who have an annual average income of $1.33 million. In reality, these changes would affect many franchised small business owners who invested everything they had into their businesses, planning to rely on the income from a sale to fund their retirements.

In response, the CFA helped to build a coalition of industry associations to oppose the proposed changes and to highlight the effect they would have on everyday Canadians, including franchised small business owners. This coalition received significant national media attention and caused the federal government to delay bringing the amendments forward for approval.

With the prorogation of parliament in early 2025, these proposed changes will not move forward for the foreseeable future, and the Canada Revenue Agency has been instructed to stop their implementation.

Joint Letters Over the course of 2024, the CFA worked with other industry associations to send joint letters on behalf of the business community in Canada ensuring that supply chains were protected. The CFA helped to apply pressure on the Class 1 railway labour disruptions, BC Ports Labour Disruptions, CBSA Labour Disruptions, and potential labour disruptions at the Port of Montreal and Air Canada. The full joint letters are available in the Advocacy tab of the Members Only Area of CFA.ca.

Franchise Awareness Day in Ontario Franchise Awareness Day 2024 took place on May 29 at Queen’s Park in Toronto, Ontario. The CFA met with 26 Members of Provincial Parliament (MPPs) and senior staff to raise awareness of the franchise business model and the importance of the franchisee-franchisor relationship, and to lobby for the franchise business community. Some of the issues the CFA brought to the attention of these elected officials included clarification surrounding common/joint employer, the changing workforce, and the regulatory burdens on small business.

16

• Stéphane Sarrazin, MPP, PCPO • Brian Saunderson, MPP, PCPO • Laurie Scott, MPP, PCPO • Hon. Prabmeet Singh Sakaria’s staff • Dave Smith, MPP, PCPO (Peterborough-Kawartha) • Hon. Graydon Smith • Laura Smith, MPP, PCPO • Marit Stiles, Leader of the Opposition, NDP • Hon. Nina Tangri • Hon. Charmaine Williams In 2024, the CFA and its members actively engaged key decision-makers on behalf of the franchise community in Canada. Much effort was made to help grow the reach of the CFA’s relationships within the Government of Ontario. After a very successful Franchise Awareness Day, the CFA continued to foster relationships with key elected officials in Government.

Most notable of this work is the ongoing dialogue with Hon. Todd McCarthy, that culminated with the Minister requesting the CFA recommend amendments to the Arthur Wishart Act. The CFA continues to be active in monthly meetings with the Federal Commissioner of Employers Business Liaison Group.

This group gives the CFA the opportunity to gain key insights on actions taken by the federal government that affect employers and helps to coordinate an industry response through the Commissioner and their office.

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Advocacy

Attorney General of Ontario at Franchise Law Day

Advocacy Updates

In a CFA first, the Hon. Doug Downey, KC, the Attorney General of Ontario, accepted an invitation to attend the 2024 Franchise Law Day and delivered a keynote address to attendees. Additionally, Minister Downey agreed to meet with selected members to discuss key priorities for our membership. The conversation was very beneficial, with the Attorney General providing valuable feedback that the CFA continues to incorporate into its advocacy efforts.

The CFA sent out 47 advocacy updates to members in the past year, keeping them up to date on current affairs, political and economic news, updates to government programs, and any other news or resources that would be helpful for franchisors and franchisees.

What’s on the Agenda for 2025 With elections on the horizon this year, the CFA is prepared for potentially significant change, federally and provincially in Ontario. CFA Advocacy has prepared to defend and advance franchising across Canada.

With the Ontario General Election taking place at the end of February, the CFA and its members are perfectly positioned to lobby the new government at the next Franchise Awareness Day on May 28, 2025, at Queen’s Park in Toronto, Ontario.

During this year’s event, the franchise community will continue to advocate on key issues including common employer, labour relations, franchise disclosure, the minimum wage, employment standards, and fairness for franchised small businesses.

Franchise Awareness Month In June 2024, the CFA highlighted member franchisees in our Franchise Awareness Month campaign. Emphasizing franchisees’ roles as local small business owners, we focused on their community and economic contributions. Throughout the month, we drove this key messaging about franchising via social media and the CFA’s weekly email campaigns.

Franchise Awareness Month helped to raise awareness among all Canadians about the franchise industry, by sharing success stories about franchisees, celebrating the philanthropy that franchisees provide to their communities, educating the public about various franchise sectors, and more.

A federal election is expected to take place in 2025, and the CFA is prepared to make franchise issues an election issue in key ridings across the country. We will be prepared for our members to get in front of the new government to advocate for policies that support the growth of franchising through small business issues like access to labour and capital, as well as reducing the regulatory burden.

Together, the franchise community will continue to effect change and provide the support that you, our members, need.

Key social media stats:

9,388 Impressions (9% increase from 2023) 3,085 Clicks (15% increase from 2023) 1,523 Likes (37% increase from 2023) 132 Shares (10% increase from 2023)

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

17

2025 ACCOMPLISHMENTS REPORT / Brand Awareness

Brand Awareness In 2024, the CFA continued its brand awareness mission, helping our members emphasize their standing across Canada’s business landscape and further ingratiating them in the minds of Canadian entrepreneurs as a stable, lucrative opportunity. The CFA also produced a range of valuable resources and tools under our Franchise Canada banner to help prospective entrepreneurs and the general public successfully launch their franchise businesses.

In 2024, the Franchise Canada brand continued to play a key role in increasing awareness of franchising and CFA member brands to prospective franchisees, reaching an audience of 805,219. The Franchise Canada Shows in Toronto and Vancouver brought our member brands face to face with the next class of educated, engaged franchisees. Their passion for Franchise Canada content extends to the digital realm as well. Viewers watched 422 hours of video on the Franchise Canada YouTube channel, increasing the time spent watching by 65 per cent over 2023. In addition, our primary newsletter, Franchise Canada E-News, was received over 525,580 times, over 166,000 more times than the previous year. We shared the stories of our member brands with over 30,000 E-News subscribers, and shared great franchise opportunities with more than 22,000 E-blast subscribers.

Through social media, the CFA’s digital presence grew in 2024, leading to a 15 per cent increase in followers, a 70 per cent increase in impressions, and a 111 per cent increase in engagement. Campaigns for Franchise Awareness Month, Small Business Month, Franchisee Appreciation Month, and the Franchise Canada Show enhanced our digital presence by positively reflecting the value and success of local franchisees across Canada. Our PR efforts focused on increasing awareness about the franchise business model and the role it plays in local communities, resulting in more than 169.6 million positive media impressions.

Brand Awareness HIGHLIGHTS • Achieved 3,386,966 social media impressions • Increased views of Franchise Canada TV content by 65% • Delivered more than 525,580 issues of Franchise Canada E-News to more than 30,000 subscribers • Increased social media engagement by 111% • Increased audience reach by 4%, to 805,219 • Launched the Brand Awareness Committee • Launched the Look for the Logo campaign to highlight CFA members and their commitment to franchise excellence • Launched the Brand Awareness Open House series to provide brand awareness strategies and solutions in a live setting • Directed the launch of the inaugural World Franchise Day on June 11, 2025

Franchise Canada magazine & Franchise Canada Online Each issue of Franchise Canada magazine is published on FranchiseCanada.Online and promoted to the CFA’s 24,000-plus social media audience. New issues and digital features are also promoted through Franchise Canada E-News to more than 30,000 engaged subscribers. Digital flipbooks of Franchise Canada are available on Issuu, where they received 72,241 impressions and 12,968 reads. While publishing our great regular content, we increased our distribution of online-exclusive articles, making FranchiseCanada.Online a destination of knowledge for the franchise industry.

18

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Brand Awareness

LookforaFranchise.ca Throughout 2024, the CFA implemented various features on LookForaFranchise.ca—our official online franchise directory—to enhance the user experience and visibility for advertising brands on the website. This included the introduction of a LookForaFranchise.ca blog feed to provide advertisers with an additional platform to showcase their franchise opportunity. LookForaFranchise.ca continues to grow and serve as a valuable brand awareness tool for CFA members, generating an average of 20,221 unique page views per month in 2024.

Franchise Canada Chats In 2024, Franchise Canada Chats continued its mission of introducing the world to experts and local franchise owners in the Canadian franchise industry. Between interviews with driven franchisees and established members of the industry, Franchise Canada Chats also addressed concerns around AI and shared advice and expertise through our annual special episode featuring the Franchisees of the Year. In 2024, the industry took notice. Franchise Canada Chats was recognized as a finalist for Best Podcast at the 2024 National Magazine Awards: B2B, showcasing the excellence of our podcast among the wider industry of business-to-business media and services. We also brought the podcast directly to new audiences as a live event at the Franchise Canada Show in Toronto. Look out for season 9 of Franchise Canada Chats in Spring 2025!

Franchise Canada TV As we provide our audience with more ways to interact with and learn from our range of excellent member brands, throughout 2024 we focused on driving our video content, showcasing in-store walkthroughs, head office visits, and grand-opening events. As a result of this promotion, Franchise Canada TV (FCTV) generated more than 133,926 impressions, a 45 per cent increase over 2023. Viewers watched FCTV for a total of 422.7 hours, a 65 per cent increase over 2023.

Franchise Canada Shows The CFA brought its Franchise Canada Show back to Toronto and Vancouver for another successful year of connecting franchise brands with people looking for opportunities in person. Across three shows, prospective small business owners had the opportunity to speak with 138 exhibitors and attend 46 educational sessions. The Ask the Expert roundtables also introduced future franchisees to established leaders in the space, allowing them to glean information on topics including financing for franchisees, navigating the path toward franchise ownership, and what to consider when evaluating franchises. By facilitating these roundtables, our members demonstrated their leadership among the wider franchise community, along with sharing their expertise with the public.

15,037 Registrations 41 Speakers

46 Educational Sessions

Brand Awareness by the Numbers

805,219

prospective franchisees reached through our brand awareness program

35,766

leads delivered to members across all channels

169,600,000+ media impressions

3,386,966 social media impressions 25,413 social media followers

525,580 E-News issues delivered

30,036 Franchise Canada E-News subscribers

22,487 E-Blast subscribers

611,988 unique events between January 1, 2024 and December 31, 2024 on LookforaFranchise.ca

6,625

requests for more information about franchise opportunities delivered to CFA members in 2024 through LookForaFranchise.ca

422

hours of Franchise Canada TV content watched

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

19

2025 ACCOMPLISHMENTS REPORT / Brand Awareness

New Brand Awareness Initiatives

Media Relations

In addition to the existing brand awareness products, the CFA created many new touchpoints to interact with our audience and emphasize our presence as the premier franchise organization in Canada, providing best-in-class resources to help people make their business ownership dreams become reality.

In 2024, the CFA continued to express itself as the leading voice of Canada’s franchise industry, by focusing on promoting the benefits of franchising to the general public. The CFA generated 169.6 million positive media impressions through 610 media stories during its 2024 fiscal year, about 57 million more than the number of impressions achieved in 2023.

Look for the Logo The Look for the Logo campaign serves to further stratify CFA member brands in Canada’s business landscape. The campaign encourages those researching franchise opportunities to Look for the CFA Logo, as CFA member brands are held to a high ethical and professional standard; choosing a CFA member means you can trust that you’re choosing to invest in a highly qualified brand that’s committed to franchise excellence. The campaign also reinforces that when you choose a CFA member brand, you’re gaining access to the CFA community and its range of valuable resources.

Brand Awareness Open House The CFA launched its Brand Awareness Open Houses, an activation series that allows CFA member representatives to meet face to face with our Content & Marketing team to learn more about CFA products they can leverage to build a comprehensive brand awareness strategy. This also provides an opportunity for members to hear from their peers and gather new insights through informative speakers and presentations.

YOUR FRANCHISE STARTER KIT

UP-AND-COMING BRANDS YOU NEED TO KNOW ABOUT

WHY YOU SHOULD CHOOSE A CFA MEMBER

This increase is driven by the promotion of the CFA Awards Program and its winners—stories that were picked up in local media outlets across the country. Participation in media stories educating the general public about the franchise business model, and expressing franchising as an opportunity for new Canadians, as well as the contributions of franchisees to their local communities, drove additional success through the campaigns.

Social Media The CFA’s social media presence continued to grow in 2024, increasing our reach on several platforms. As of January 31, 2025, the CFA had 25,413 followers across its social platforms.

We continue to use engagement analysis, represented by clicks, reactions, and likes, to drive our social media content strategy. Key campaigns for Franchise Awareness Month, Small Business Month, Franchisee Appreciation Month, and the Franchise Canada Show piloted strong growth in our social media presence:

15% increase in followers 70% increase in impressions 111% increase in engagement Moving toward the future, our focus will remain on growing our social media presence, while also encouraging audiences to regularly engage with the content through likes, shares, comments, and more.

New Member Directory Supplement

The CFA launched a supplement to our annual Franchise Canada Directory that introduces the latest CFA member brands to our audience. This provided an opportunity for new brands that entered or re-entered CFA membership outside of our normal membership timeline to have another touchpoint with our engaged audience. It also provided an opportunity for Franchise Canada readers to engage with the latest franchise brands in Canada.

A Canadian Franchise Association Publication / www.FranchiseCanada.Online

NEW MEMBER DIRECTORY 2024 - MEET THE LATEST CFA MEMBER BRANDS!

The Latest Franchise Opportunities are Ready for You! Meet the new CFA member brands committed to franchisee success

20

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / World Franchise Day

World Franchise Day World Franchise Council Declares June 11 Inaugural World Franchise Day In February, the World Franchise Council (WFC) officially declared June 11, 2025 the first-ever World Franchise Day. Established by the WFC, this global initiative recognizes the contributions of franchisees as small business owners in their communities, and the major economic impact that franchising has locally, nationally, and worldwide. It will bring together WFC member associations to celebrate the international franchise community and increase awareness of the franchise business model across the globe.

This initiative began with the CFA, which brought the concept to the WFC meetings in November 2024. The CFA team has worked collaboratively with Reshift Media and key stakeholders at the CFA and WFC to establish the event, including creating a launch plan and marketing assets to ensure coordinated celebrations throughout the world this June.

We will be looking to our CFA members to participate in the global celebrations by highlighting the role their franchisees play in their local communities and encouraging consumers to visit their locations on World Franchise Day. We will also be seeking member support as we aim to engage media and government officials to reach a broader audience with our key messages about franchising.

The CFA’s official launch for World Franchise Day took place from the main stage of CFA National Convention in Niagara Falls, Ontario on Sunday, April 6.

We look forward to Celebrating Franchising with our CFA member community on June 11!

For more information about World Franchise Day and to learn more about how you can participate in the celebrations, please visit www.cfa.ca/members-only/world-franchise-day/ or contact Lauren Huneault at lhuneault@cfa.ca.

The CFA team participated in World Franchise Committee meetings at the IFA Conference in Las Vegas in February, where the WFC made the official World Franchise Day declaration.

The CFA would like to thank Reshift Media and the Canadian World Franchise Day Subcommittee for their work on launching this initiative, and for participating in the WFC meetings, where they served as World Franchise Day ambassadors.

The CFA delegation at the WFC meetings included: • Kirk Allen, co-founder & COO of Reshift Media • Steve Buors, co-founder & CEO of Reshift Media • David Druker, president & CEO of The UPS Store Canada and past chair of the CFA Board of Directors • Lou Gervasi, CFA senior director, membership & member programs • Sherry McNeil, CFA president & CEO • Ryan Picklyk, senior director, strategic partnerships and franchising at A&W Food Services of Canada and chair of the CFA Board of Directors

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

21

2025 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

Celebrating Franchise Excellence Our annual CFA Awards Program celebrates the foundation of Canadian franchising by recognizing excellence across the industry. Participation is free and exclusive to CFA members, with winners receiving free editorial in Franchise Canada, bonus media coverage, and a powerful marketing tool to recruit franchisees.

The awards program includes the Awards of Excellence, Franchisee of the Year, Franchisees’ Choice Designation, and Recognition Awards.

The 2024 Franchisees’ Choice Designation Recipients Introduced in 2011, the Franchisees’ Choice Designation recognizes CFA Awards Program participants who have achieved a score that exceeds the benchmark established by the CFA and have demonstrated excellence in franchisee relations, teamwork, and communications.

• 30 Minute Hit • A&W Food Services of Canada • Au Pain Doré • BeaverTails • CertaPro Painters • COBS Bread • Days Inns Canada • Driverseat • Edo Japan • EverLine Coatings and Services • FASTSIGNS International • Fire-Alert Franchising Ltd. • GoliathTech Inc. • Heart To Home Meals • Hickory Dickory Decks • Inspiration Learning Center – Tutoring and Private School • Jani-King Canada • JDI Cleaning Services • Kentucky Fried Chicken Canada Company

• Ledgers Canada • MaidPro • Mary Brown’s Chicken • Massage Addict • MaxWell Realty Inc. • Megamind Learning Centre • Men In Kilts • MOLLY MAID Canada • Motel 6 • New Creations • Osmow’s Shawarma • Oxford Learning Centres • Oxygen Yoga & Fitness • Pacini • Paul Davis Restoration • Pizza Nova • Pizza Pizza • Prep ‘n Sell • Print Three Franchising Corporation • PropertyGuys.com • PuroClean

• Quesada Burritos & Tacos • Real Property Management • Right at Home Canada • Scholars • ServiceMaster Restore • SpeedPro Canada • Summit Property Group • Symposium Cafe Restaurant & Lounge • The Lunch Lady • Triple O’s • TWO MEN AND A TRUCK Canada • UCMAS Canada • UROSPOT • Wendy’s Restaurants of Canada Inc. • Willowbrae Academy • Wise Cracks • WP Creations Lifecasting & Jewelry Studios

Celebrating Consecutive Years of Franchise Excellence Congratulations to the following brands for achieving the Franchisees’ Choice Designation for multiple consecutive years.

14 CONSECUTIVE YEARS

• CertaPro Painters • COBS Bread • Edo Japan • Mary Brown’s Chicken • Pizza Nova • PropertyGuys.com • Symposium Cafe Restaurant & Lounge • TWO MEN AND A TRUCK Canada • UCMAS Canada

22

13 CONSECUTIVE YEARS

10 CONSECUTIVE YEARS

12 CONSECUTIVE YEARS

9 CONSECUTIVE YEARS

11 CONSECUTIVE YEARS

8 CONSECUTIVE YEARS

• PuroClean

• FASTSIGNS International • SpeedPro Canada • BeaverTails • Fire-Alert Franchising Ltd. • Pizza Pizza • Print Three Franchising Corporation

• A&W Food Services of Canada • Hickory Dickory Decks • Scholars • Driverseat • Triple O’s

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

7 CONSECUTIVE YEARS

• Inspiration Learning Center • Oxford Learning Centres • Paul Davis Restoration • Right at Home Canada • Wendy’s Restaurants of Canada Inc.

6 CONSECUTIVE YEARS

• Jani-King Canada • WP Creations LifeCasting & Jewelry Studios

• MaxWell Realty Inc. • Prep’n Sell • Quesada Burritos & Tacos • Willowbrae Academy

5 CONSECUTIVE YEARS • Massage Addict

CFA Recognition Awards The CFA Recognition Awards celebrate individuals and franchise systems for their outstanding achievements, contributions, and philanthropic endeavours within the franchise community.

DISTINGUISHED FRANCHISE SUPPORT SERVICE/SUPPLIER AWARD Royal Bank of Canada (RBC)

DIVERSITY & INCLUSION CHAMPION AWARD UCMAS Canada

HALL OF FAME AWARD Subway Canada

LIFETIME ACHIEVEMENT AWARD

CFA OUTSTANDING CORPORATE CITIZEN AWARD

CFA VOLUNTEER LEADERSHIP EXCELLENCE AWARD

Ryan Smolkin

Osmow’s Shawarma

Larry Weinberg, Cassels Brock & Blackwell LLP

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

23

2025 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

Awards of Excellence The highest standard of franchising excellence in Canada, the CFA Awards of Excellence recognize franchise brands that have demonstrated superior franchise relations, leadership, business planning, marketing, training and support, ongoing operations, and communications in the Traditional Franchise and Non-Traditional Franchise categories.

GRAND PRIZE WINNER TRADITIONAL FRANCHISE

TRADITIONAL FRANCHISES 6-15 FRANCHISEES

TRADITIONAL FRANCHISES 16-29 FRANCHISEES

Willowbrae Academy

GOLD

GOLD

Inspiration Learning Center – Tutoring And Private School SILVER

Megamind Learning Centre

SILVER

MaxWell Realty Inc. BRONZE

BRONZE

Symposium Cafe Restaurant & Lounge

TRADITIONAL FRANCHISES 30-99 FRANCHISEES

TRADITIONAL FRANCHISES 100+ FRANCHISEES

GOLD

GOLD

SILVER

SILVER

BRONZE

BRONZE

UROSPOT

Triple O’s

Pizza Nova

Print Three Franchising Corporation

A&W Food Services of Canada Mary Brown’s Chicken

Edo Japan

24

Willowbrae Academy

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

GRAND PRIZE WINNER NON-TRADITIONAL FRANCHISE

NON-TRADITIONAL FRANCHISES 6-15 FRANCHISEES

NON-TRADITIONAL FRANCHISES 16-29 FRANCHISEES

MaidPro

GOLD

GOLD

SILVER

SILVER

BRONZE

BRONZE

MaidPro Wise Cracks Prep’n Sell

EverLine Coatings and Services TWO MEN AND A TRUCK Canada CertaPro Painters

NON-TRADITIONAL FRANCHISES 30+ FRANCHISEES GOLD

New Creations SILVER

Paul Davis Restoration BRONZE

Right at Home Canada

Franchisee of the Year The CFA Franchisee of the Year Award is presented to franchisees who have demonstrated an overall star quality within their franchise. Awards are presented to Gold, Silver, and Bronze franchisees in the Traditional category (brick-and-mortar locations) and in the Non-Traditional category (mobile or home-based franchises), all of whom have been franchising with their brand for at least two years.

TRADITIONAL FRANCHISES

NON-TRADITIONAL FRANCHISES

GOLD

GOLD

SILVER

SILVER

Alicia Baker, DermaEnvy Skincare Neelam Bandali, Kumon Math & Reading Centres BRONZE

Wanda and Lawson MacEachern, Hallmark

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

Candice Parent, MOLLY MAID Canada Justin Callon, Andrew Jackson, and Billy Van Wyck, ServiceMaster Restore of Niagara BRONZE

Kristelle Campbell, PropertyGuys.com

25

2025 ACCOMPLISHMENTS REPORT / CFA Board of Directors 2024/2025

CFA Board of Directors 2024/2025

BOARD CHAIR*

Ryan Picklyk*

PRESIDENT & CEO*

Sherry McNeil*

A&W Food Services of Canada

Canadian Franchise Association

CHAIR, FRANCHISE SUPPORT SERVICES*

CHAIR, LEGAL & LEGISLATIVE COMMITTEE*

Paul daSilva*

PAST CHAIR*

Todd Wylie*

David Druker, CFE* The UPS Store Canada

Fasken Martineau DuMoulin LLP

BDO Canada LLP

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Master Mechanic

Darrell Jarvis*

RBC

Osler, Hoskin & Harcourt LLP

Metal Supermarkets

Andrew Arminen

Chuck Farrell Pizza Pizza

Mr. Lube + Tires

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Nathan Oxford

Gary Prenevost, CFE**

John Prittie

Thomas Wong, CFE

Ken Otto**

Redberry Restaurants

Andraya Frith*

SECRETARY & GENERAL COUNSEL*

1ST VICE CHAIR*

Jani-King Canada

FranNet

Koala Insulation

Dixie Ho

TREASURER

Lyn Little*

Joel Levesque

McDonald’s Restaurants of Canada Limited

Kevito Group

*Executive Committee Member **Franchisee Representative

26

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / CFA Board of Directors 2025/2026

CFA Board of Directors 2025/2026

BOARD CHAIR*

Ryan Picklyk*

PRESIDENT & CEO*

Sherry McNeil*

A&W Food Services of Canada

Canadian Franchise Association

CHAIR, FRANCHISE SUPPORT SERVICES*

CHAIR, LEGAL & LEGISLATIVE COMMITTEE*

Paul daSilva*

PAST CHAIR*

Todd Wylie*

David Druker, CFE* The UPS Store Canada

Fasken Martineau DuMoulin LLP

BDO Canada LLP

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Master Mechanic

Lyn Little*

Osler, Hoskin & Harcourt LLP

Metal Supermarkets

Restaurant Brands International

Jon Domanko

Chuck Farrell Pizza Pizza

Mr. Lube + Tires

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Arno Krug Jr.

Scott McCannell Foodtastic

Redberry Restaurants

John Prittie

Angela Rollins**

DIRECTOR

DIRECTOR

DIRECTOR

Fiona Styant, CFE

Cailin White

Thomas Wong, CFE

MOLLY MAID Canada

Boston Pizza

Andrew Arminen

Darrell Jarvis*

TREASURER

RBC

CEFA Early Learning

Andraya Frith*

SECRETARY & GENERAL COUNSEL*

1ST VICE CHAIR*

Ken Otto**

Nathan Oxford

Jani-King Canada

Koala Insulation

Dixie Ho

Great Clips

Kevito Group

*Executive Committee Member **Franchisee Representative

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

27

2025 ACCOMPLISHMENTS REPORT / CFA Committees

CFA Committees Volunteers are key to the excellence of the CFA’s work, and many individuals volunteer their time, energy, and expertise in a number of ways to help us fulfill our mission and vision.

CFA committees typically represent a cross-section of CFA members, and are responsible for strengthening the programming and services provided by the CFA. These committees allow CFA members to provide valuable input, feedback, and perspectives that help the CFA’s programs and services succeed and meet the needs of the franchise community.* *As of March 14, 2025 Executive Committee

Marietta Snetsinger, Ascend Franchise Solutions Jennifer Tyrwhitt-Gory, Insurance Portfolio Inc. Frank Zaid, Frank Zaid FRANlegal Support Services Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Soma Su, Canadian Franchise Association Lina Zita, Canadian Franchise Association

Franchise Law Day Committee

Government Relations Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Paul daSilva (Chair of FSS Committee), RBC David Druker (Past Chair), The UPS Store Canada Andraya Frith, Osler, Hoskin & Harcourt LLP Darrell Jarvis, Fasken Martineau Dumoulin LLP Lyn Little, BDO Canada LLP Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association Cassandra Da Re (Co-Chair), Dale & Lessmann LLP Idan Erez (Co-Chair), Sotos LLP Lucas Versteegh (Co-Chair), Osler, Hoskin & Harcourt LLP Helen Fotinos, Dentons Canada LLP Andraya Frith, Osler, Hoskin & Harcourt LLP (ex officio) Frédéric Gilbert, Fasken Martineau Dumoulin LLP Dixie Ho, Mr. Lube + Tires Darrell Jarvis, Fasken Martineau Dumoulin LLP (ex officio) Noah Leszcz, Cassels Brock & Blackwell LLP Ned Levitt, Dickinson Wright LLP Ellery Lew, Witten LLP Andrae Marrocco, McMillan LLP Michael Melvin, McInnes Cooper Judy Rost, Alexander Holburn Beaudin + Lang LLP Peter Snell, Cassels Brock & Blackwell LLP Sukhdeep Sidhu, KMB Law Larry Weinberg, Cassels Brock & Blackwell LLP (ex officio) Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Derek Roberston, Canadian Franchise Association Soma Su, Canadian Franchise Association

Franchise Support Services/Supplier Committee Paul daSilva (Chair), RBC Travis Tinning (Vice Chair), Franchise GrowthLab Kirk Allen, Reshift Media Angelee Brown, Altius Franchise Group Amy Delisle, KMB Law Lyn Little, BDO Canada LLP Corey Nicholson, Cadence Franchising

28

David Druker (Chair), The UPS Store Canada Tammy Alamrieh, McDonald’s Restaurants of Canada Kirk Allen, Reshift Media Matthew Badrov, Littler LLP Allison DeRoberts, Wendy’s Restaurants of Canada John Evans, EverLine Coatings and Services Chuck Farrell, Pizza Pizza Traci Folkins, Bimbo Canada Caitlin McClung, Restaurant Brands International Melissa McGarvey, British Swim School Nathan Oxford, Jani-King Canada Ryan Picklyk, A&W Food Services of Canada (ex officio) Gary Prenevost, FranNet Michael Sherrard, Sherrard Kuzz LLP Peter Snell, Cassels Brock & Blackwell LLP Peter Viitre, Sotos LLP Larry Weinberg, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Legal & Legislative Affairs Committee

Andraya Frith (Chair), Osler, Hoskin & Harcourt LLP Clark Harrop (Vice Chair and Secretary), Dale & Lessmann LLP Darrell Jarvis (Past Chair), Fasken Martineau Dumoulin LLP Joseph Adler, KMB Law Catherine Anderson, A&W Food Services of Canada Matthew Badrov, Littler LLP Jason Brisebois, Sotos LLP Ashley Caldwell, Gowling WLG Melissa Cattini, MLT Aikins Amy Delisle, KMB Law Sheldon Disenhouse, Dentons Canada LLP

Helen Fotinos, Dentons Canada LLP Frédéric Gilbert, Fasken Martineau Dumoulin LLP Joanne Gilbert-Wiens, Restaurant Brands International Brad Hanna, McMillan LLP Dixie Ho, Mr. Lube + Tires Paul Jones, Jones & Co. David Kornhauser, Loopstra Nixon LLP Richard Leblanc, Miller Thomson LLP Edward (Ned) Levitt, Dickinson Wright LLP Andrae J. Marrocco, McMillan LLP Michael Melvin, McInnes Cooper Stefano Mingarelli, Subway Subs of Canada Limited Dominic Mochrie, Osler, Hoskin & Harcourt LLP Christina Papa, Foodtastic Ryan Picklyk, A&W Food Services of Canada (ex officio) Blair Rebane, Borden Ladner Gervais LLP Brent Sabean, McDonald’s Restaurants of Canada David Shaw, Dale & Lessmann LLP Michael Sherrard, Sherrard Kuzz LLP Peter Snell, Cassels Brock & Blackwell LLP Debi Sutin, Gowling WLG (Canada) Jason Tsoukas, McDonald’s Restaurants of Canada David Ukrainetz, McKercher LLP Larry Weinberg, Cassels Brock & Blackwell LLP Derwin Wong, Beard Winter LLP John Yiokaris, Sotos LLP Frank Zaid, Frank Zaid FRANlegal Support Services Jonathan Zepp, Robins Appleby LLP Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Editorial Subcommittee of the CFA Legal & Legislative Affairs Committee

David Shaw (Chair), Dale & Lessmann LLP Joseph Adler, KMB Law Chad Finkelstein, Dale & Lessmann LLP Daniel So, Dale & Lessmann LLP Jonathan Zepp, Robins Appleby LLP Lauren Huneault, Canadian Franchise Association Andrew Schopp, Canadian Franchise Association

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / CFA Committees

CFA Legs & Regs Review Subcommittee of the Legal & Legislative Affairs Committee

Peter Snell (Chair), Cassels Brock & Blackwell LLP Darrell Jarvis (Secretary & Vice Chair), Fasken Martineau Dumoulin LLP Clark Harrop, Dale & Lessmann LLP David Kornhauser, Loopstra Nixon LLP Michael Melvin, McInnes Cooper David Shaw, Dale & Lessmann LLP Daniel So, Dale & Lessmann LLP Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Arthur Wishart Act Amendment SubCommittee Larry Weinberg (Chair), Cassels Brock & Blackwell LLP David Druker, The UPS Store Canada Andraya Frith, Osler, Hoskin & Harcourt LLP Nathan Oxford, Jani-King Canada Ryan Picklyk, A&W Food Services of Canada Peter Viitre, Sotos LLP Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Membership Acquisition Committee

Joel Friedman (Chair), Southbrook Business Development Group Renee Boudakian, Rubicon Franchise Partners Kimberly Chohan, Boston Pizza International Inc. Craig Touchie, East Brands Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Shivam Sharma, Canadian Franchise Association Lina Zita, Canadian Franchise Association

Membership Onboarding Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Kayleigh Bradshaw, Fortitude Construction Management Christian Caswell, Fillip Fleet Maureen Catania, ServiceMaster Canada Amy Delisle, KMB Law Greg Nisbet, RadioMogul Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Lina Zita, Canadian Franchise Association

National Convention Program Committee

Cailin White (Chair), Boston Pizza Shafik Mina (Chair), Cnyrgy Capital Fiona Styant (Past Chair), MOLLY MAID Canada Madison Black, Osler, Hoskin & Harcourt LLP Stuart Burns, SpeedPro Taylor Currie, MBI Brands Philip Giles, Neovation

CANADIAN FRANCHISE ASSOCIATION

Marietta Snetsinger, Ascend Franchise Solutions Sam Sokoloff, Cassels Brock & Blackwell LLP Tatiane Vita, CEFA Early Learning Steven Waterhouse, British Swim School Danielle Wellings-Carriere, ONESource Moving Solutions for Seniors, Professionals and Families Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Stephanie Lear, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Bridget Stavros, Canadian Franchise Association Soma Su, Canadian Franchise Association

Nominating Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Paul daSilva, RBC David Druker, The UPS Store Canada Andraya Frith, Osler, Hoskin & Harcourt LLP Darrell Jarvis, Fasken Martineau Dumoulin LLP Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association Noel Cain, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

Past-Chair Emeritus Committee

Ken LeBlanc (Chair), PropertyGuys.com Graham Cooke, A&W Food Services of Canada John DeHart, Franchise GrowthLab Gerry Docherty, Good Earth Coffeehouse David Druker, The UPS Store Canada Gigi Harding, Hand and Stone Massage & Facial Spa Ash Vasdani, McDonald’s Restaurants of Canada John Wissent, N/A Sherry McNeil, Canadian Franchise Association

Vice Chair Selection Committee

Ryan Picklyk (Chair), A&W Food Services of Canada Paul daSilva, RBC David Druker, The UPS Store Canada Darrell Jarvis, Fasken Martineau Dumoulin LLP Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association

Compensation Committee

Ryan Picklyk (Chair), A&W Food Services of Canada David Druker, The UPS Store Canada Lyn Little, BDO Canada LLP Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association

Strategic Planning Committee

David Druker, The UPS Store Canada Ryan Picklyk, A&W Food Services of Canada Todd Wylie, The Master Mechanic

www.cfa.ca / www.FranchiseCanada.Online

Kirk Allen, Reshift Media John Prittie, Koala Insulation Gary Prenevost, FranNet Thomas Wong, Kevito Group Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association

Membership Renewal Committee

Todd Wylie (Chair), The Master Mechanic Paul daSilva, RBC David Druker, The UPS Store Canada Rick Chittley-Young, MNP LLP Ryan Picklyk, A&W Food Services of Canada Sherry McNeil, Canadian Franchise Association Noel Cain, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Shivam Sharma, Canadian Franchise Association Lina Zita, Canadian Franchise Association

Education Advisory Committee

John DeHart (Chair), Franchise GrowthLab Arno Krug Jr. (Vice Chair), CEFA Early Learning Joseph Adler, KMB Law (as Chair of CFE subcommittee) Robert Bruski, Ctrl V Cliff Campbell, A Buyer’s Choice Home Inspections Steven Inglefield, AC Inc. Ali Khan, Kevito Group Carla Leon, Just Like Family Homecare Jackson Loychuk, 30 Minute Hit Kelly Ma, Mr. Lube + Tires (as Vice Chair of EDI sub-committee) Gary Prenevost, FranNet Leanne Shanks, Driverseat Amy Silverstein, Pizza Pizza (as Chair of EDI sub-committee) Chris Sonnen, Topper’s Pizza Josh Stevenson, New Creations Mark Szpak, Tutor Doctor Patrick Wyness, Franchise GrowthLab Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

CFE Programming Committee

Joseph Adler (Chair), KMB Law Renee Boudakian (Vice Chair), Rubicon Franchise Partners Jason Gehrke, Franchise Advisory Group Rimma Jaciw, WSI Susan Kates, Humber College Sharon King, 2inspire Ken LeBlanc, PropertyGuys.com Marietta Snetsinger, Ascend Franchise Solutions Stacey Vassos, Comfort Keepers Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

29

2025 ACCOMPLISHMENTS REPORT / CFA Committees

Equity, Diversity, and Inclusion (EDI) Committee

Amy Silverstein (Chair), Pizza Pizza Kelly Ma (Vice Chair), Mr. Lube + Tires Simone Alleyne, McDonald’s Restaurants of Canada Carla Browne, Real Property Management Ruthie Burd, The Lunch Lady Maliesa Cadogan, HOT Perspectives Lisa Da Silva, Flynn Companies Hillary Flinn, Restaurant Brands International H. Todd Greenbloom, Blaney McMurtry LLP Kim Hiebert, Door Gurus Rabeena Obaidullah, Littler LLP Candice Parent, MOLLY MAID Canada Marian Raty, Boston Pizza Christa Sandiland, RBC Maryann Scandiffio, Spirit of Math Schools Zoobie Singh, MBI Brands Jennifer Smith, Steritech Daniel So, Dale & Lessmann LLP Stephanie Watson, THE TEN SPOT Ally Wesson, Realstar Hospitality Robin Wilkins, Topper’s Pizza Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association

Brand Awareness Committee

David Druker (Co-Chair), The UPS Store Canada Steve Buors (Co-Chair), Reshift Media Sean Bannerman, Oxygen Yoga & Fitness Renee Boudakian, Rubicon Franchise Partners Angelee Brown, Altius Franchise Group Darci Campbell, A Buyer’s Choice Home Inspections Max Crooks, A&W Food Services of Canada Vikas Kharb, MBI Brands Cristy Laing, Good Earth Coffeehouse Holly Rowan, Topper’s Pizza Sam Sokoloff, Cassels Brock & Blackwell LLP Fiona Styant, MOLLY MAID Canada Joleen Van Dixhoorn, Nordik Agency Tracey Walsh, SweatHouz Sherry McNeil, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Joelle Kidd, Canadian Franchise Association

Marketing & Operations Day Committee 2024

Kirk Allen (Co-Chair), Reshift Media Shirley Chen (Co-Chair), Kevito Group Joel Friedman, Southbrook Business Development Group Cristy Laing, Good Earth Coffeehouse Corey Nicholson, Cadence Franchising Marty Robertson, Oxford Learning Centres Ryan Shorten, Metal Supermarkets Andrea Walker, Oxygen Yoga & Fitness

Steven Waterhouse, British Swim School Sherry McNeil, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Soma Su, Canadian Franchise Association

Marketing & Operations Day Committee 2025

Kirk Allen (Co-Chair), Reshift Media Shirley Chen (Co-Chair), Kevito Group Daniel Allicock, Global Pet Foods Mackenzie Allsop, Cadence Franchising Michelle Cameron, The UPS Store Canada Joel Friedman, Southbrook Business Development Group Ian Gordon, Koala Insulation Cristy Laing, Good Earth Coffeehouse Kelvin Liu, Sabai Thai Spa Marty Robertson, Oxford Learning Centres Ryan Shorten, Metal Supermarkets Tatiane Vita, CEFA Early Learning Andrea Walker, Oxygen Yoga & Fitness Wendy Winder, Ray Strategic Marketing Sherry McNeil, Canadian Franchise Association Stephanie Lear, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Bridget Stavros, Canadian Franchise Association Soma Su, Canadian Franchise Association

CFA Golf Day Committee – 2024

Kirk Allen, Reshift Media Mackenzie Allsop, Cadence Franchising Luke Bazely, Driverseat Lisa Crosby, BDO Canada LLP Taylor Currie, MBI Brands Chuck Resnick, Koala Insulation Fiona Styant, MOLLY MAID Canada Derek Wong, Global Bancorp Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Derek Robertson, Canadian Franchise Association Soma Su, Canadian Franchise Association

Golf for Advocacy Committee (2025)

Kirk Allen (Co-Chair), Reshift Media Fiona Styant (Co-Chair), MOLLY MAID Canada Daniel Averbach, Sherrard Kuzz LLP Kayleigh Bradshaw, Fortitude Construction Management Sandro Giannini, RBC Chuck Resnick, Koala Insulation Sherry McNeil, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Derek Robertson, Canadian Franchise Association Bridget Stavros, Canadian Franchise Association Soma Su, Canadian Franchise Association

Atlantic Social Committee – 2024

Steve Collette, East Brands Ken LeBlanc, PropertyGuys.com Michael Melvin, McInnes Cooper Soma Su, Canadian Franchise Association

Atlantic Social Committee – 2025

Ken LeBlanc, PropertyGuys.com Michael Melvin, McInnes Cooper Lou Gervasi, Canadian Franchise Association Bridget Stavros, Canadian Franchise Association Soma Su, Canadian Franchise Association

Pacific Social Committee – 2024

Arno Krug Jr. (Chair), CEFA Early Learning Julian Deck, Franchise GrowthLab Sarah Jameson, Kevito Group Jackson Loychuk, 30 Minute Hit Ryan Picklyk, A&W Food Services of Canada Peter Snell, Cassels Brock & Blackwell LLP Lou Gervasi, Canadian Franchise Association Soma Su, Canadian Franchise Association

Pacific Social Committee – 2025

Kimberly Chohan, Boston Pizza International Inc. Julian Deck, Franchise GrowthLab Arno Krug Jr., CEFA Early Learning Jackson Loychuk, 30 Minute Hit Peter Snell, Cassels Brock & Blackwell LLP Lou Gervasi, Canadian Franchise Association Bridget Stavros, Canadian Franchise Association Soma Su, Canadian Franchise Association

Franchising Meets the Money Committee

Larry Weinberg (Chair), Cassels Brock & Blackwell LLP Greg Windle, CIBC Sherry McNeil, Canadian Franchise Association Derek Robertson, Canadian Franchise Association Lou Gervasi, Canadian Franchise Association Mary MacDonald, Canadian Franchise Association Soma Su, Canadian Franchise Association

World Franchise Day Canadian Sub-Committee

Kirk Allen, Reshift Media Steve Buors, Reshift Media David Druker, The UPS Store Canada Ryan Picklyk, A&W Food Services of Canada Todd Wylie, The Master Mechanic Sherry McNeil, Canadian Franchise Association Sabina Cichy, Canadian Franchise Association Lauren Huneault, Canadian Franchise Association Derek Robertson, Canadian Franchise Association

If you’re interested in volunteering with the CFA, please visit cfa.ca/participate for more information.

Program sponsor:

To find out more about this program or sponsorship opportunities, please contact Lou Gervasi, Senior Director, Membership & Member Programs, at lgervasi@cfa.ca or 416-695-2896 ext. 243 30

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / CFA Staff Resources

CFA Staff Resources The CFA team is proud to serve the Canadian franchise community, and we’re always available to answer your questions and provide assistance.

Key Team Lead Contacts Membership & Sales: Shivam Sharma, CFE Manager, Development & Membership ssharma@cfa.ca

Advocacy:

Derek Robertson Senior Manager, Government Relations drobertson@cfa.ca

Executive Office Sherry McNeil President & Chief Executive Officer smcneil@cfa.ca (905) 407-3270

Government Relations Derek Robertson Senior Manager, Government Relations drobertson@cfa.ca

Finance & Administration Noel Cain Director of Finance & Administration ncain@cfa.ca

Events:

Education:

Content & Marketing:

Finance:

Lou Gervasi, CFE Senior Director, Membership & Member Programs lgervasi@cfa.ca (416) 419-3100

Lauren Huneault Senior Manager, Content & Marketing lhuneault@cfa.ca

Membership, Development & Sales Jill Todd Manager, Business Development jtodd@cfa.ca (647) 988-4545 Stephanie Philbin Senior Manager, Advertising & Sales sphilbin@cfa.ca (647) 967-9276

Mary MacDonald, CFE Senior Manager, Education mmacdonald@cfa.ca

Noel Cain Director of Finance & Administration ncain@cfa.ca

Events

Content & Marketing

Lou Gervasi, CFE Senior Director, Membership & Member Programs lgervasi@cfa.ca (416) 419-3100

Lauren Huneault Senior Manager, Content & Marketing lhuneault@cfa.ca

Soma Su Senior Manager, Events ssu@cfa.ca Stephanie Lear Senior Manager, Events slear@cfa.ca

Andrew Schopp Senior Content Producer & Webmaster aschopp@cfa.ca

Shivam Sharma, CFE Manager, Development & Membership ssharma@cfa.ca

Bridget Stavros Manager, Events bstavros@cfa.ca

Daniel McIntosh Content Producer dmcintosh@cfa.ca

Lina Zita Membership Specialist lzita@cfa.ca

Education

Andrea Lee Senior Designer, Creative Services alee@cfa.ca

Mary MacDonald, CFE Senior Manager, Education mmacdonald@cfa.ca Lorraine Gorre Education Coordinator lgorre@cfa.ca

CANADIAN FRANCHISE ASSOCIATION

Joelle Kidd Editor, CFA Publications jkidd@cfa.ca

www.cfa.ca / www.FranchiseCanada.Online

Sabina Cichy Marketing & Communications Specialist scichy@cfa.ca Rhiannon Perrier Marketing & Communications Coordinator rperrier@cfa.ca

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2025 ACCOMPLISHMENTS REPORT / CFA Volunteer Recognition Program

CFA Volunteer Recognition Program The CFA provides a full range of programs and services to help our members grow through the support of the franchise community. These include advocacy, education and training, industry information and best practice articles, networking, and lead generation.

None of these programs and services would be possible without the help of our volunteers! Many of our members have volunteered their time and expertise as event speakers, task force members, committee members, article contributors, and events volunteers. The CFA launched the Volunteer Recognition Program to show our thanks. We are honoured to recognize the contributions of our franchise system and franchise support/supplier members.

Thank you to all of our outstanding CFA volunteers!

Joseph Adler, KMB Law Sebastian Aguirre, DataCandy & NiceJob Tammy Alamrieh, McDonald’s Restaurants of Canada Mike Albright, Pacini Kirk Allen, Reshift Media Simone Alleyne, McDonald’s Restaurants of Canada Daniel Allicock, Global Pet Foods Mackenzie Allsop, Cadence Franchising Catherine Anderson, A&W Food Services of Canada Cory Anderson, Tommy Gun’s Original Barbershop Brayden Anderson, Neovation Stephanie Applejohn, Merry Maids Dimitri Aramouni, Oxygen Yoga & Fitness Andrew Arminen, Metal Supermarkets Alicia Armstrong, Fully Promoted Karly Arnott, Tutor Doctor Safiah Arooz, COBS Bread Jocelyn Attwood, MBI Brands Daniel Averbach, Sherrard Kuzz LLP Matthew Badrov, Littler LLP Mark Baese, End of the Roll Joshua Bagchi, Prairie Donair Marcus Bailey, Pillar To Post Home Inspectors Gavin Bajin, MODERN Canada Alicia Baker, DermaEnvy Skincare Neelam Bandali, Kumon Math & Reading Centres Sean Bannerman, Oxygen Yoga & Fitness Robin Barrett, Renaissance Recruitment Services Samantha Bateman, Integria Consulting Marylyn Batthish, Pizza Nova Cam Bawol, MNP LLP Brian Bazely, Bazely Consulting Anthony Belcher, Just Cuts Sean Bell, Sonosede Inc. Stephanie Benze, AC Inc. Matt Bergmann, Republix Madison Black, Osler, Hoskin & Harcourt LLP Kerry Boarder, McDonald’s Restaurants of Canada Tessa Bohn, STOR-X Organizing Systems Renee Boudakian, Rubicon Franchise Partners

32

Adrienne Boudreau, Sotos LLP Kayleigh Bradshaw, Fortitude Construction Lynden Brass, We Wash Windows Jason Brisebois, Sotos LLP Angelee Brown, Altius Franchise Group Valerie Brown, WSI Digital Carla Browne, Real Property Management Canada Wade Bruce, Potikki’s Robert Bruski, Ctrl V Steve Buors, Reshift Media Ruthie Burd, The Lunch Lady Sherry Bureau, Oxygen Yoga & Fitness Stuart Burns, SpeedPro Maliesa Cadogan, HOT Perspectives Ashley Caldwell, Gowling WLG Justin Callon, ServiceMaster Restore Michelle Cameron, The UPS Store Canada Kristelle Campbell, PropertyGuys. com Cliff Campbell, A Buyer’s Choice Home Inspections Darci Campbell, A Buyer’s Choice Home Inspections Marissa Carnevale, Lapointe Rosenstein Marchand Melançon, LLP Christian Caswell, Fillip Fleet Maureen Catania, ServiceMaster of Canada Alan Catlett, International Franchise Association Melissa Cattini, MLT Aikins Mahmoud Chahrour, ME Franchising Kabir Chaudhry, BizSold (Business Exchange) Cecilia Chen, Inspiration Learning Center Niki Chen, Jolly Bubble Shirley Chen, Kevito Group May Cheng, Dipchand LLP Reshmi Childs, McDonald’s Restaurants of Canada Rick Chittley-Young, MNP LLP Kimberly Chohan, Boston Pizza Ken Chow, Edo Japan Andrew Christopoulos, Foodtastic Paul Chun, Pokerrito Heather Ciechorski, PuroClean Canada Ekin Cinar, Dentons Canada LLP Vlad Ciobanu, Foodtastic

Susan Clapp, Witten LLP Todd Cohen, Todd Cohen Carly Cohen, Kentucky Fried Chicken Canada Dena Cole, Bubblegum Canada Steve Collette, East Brands Angela Cote, AC Inc. Max Crooks, A&W Food Services of Canada Lisa Crosby, BDO Canada LLP Mark Cunningham, Smoke’s Poutinerie Taylor Currie, MBI Brands Darren Czarnogorski, WingsUp! Susie Dantas, Laser Clinics Canada Cassandra Da Re, Dale & Lessmann LLP Lisa Da Silva, Flynn Companies Paul daSilva, RBC Richard Davies, DYS Franchise Consulting Christian Davis, CIBC Paul Dean, CEFA Early Learning Julian Deck, Franchise GrowthLab Billy DeCola, Studio Kiku Phil Defoy, iCRYO Canada John DeHart, Franchise GrowthLab Lisa Deletroz, Wendy’s Restaurants of Canada Meghan Denega, SYMY Immigration Consultants and Recruitment Allison DeRoberts, Wendy’s Restaurants of Canada Soha Dezfouli, Fat Bastard Burrito Simran Dhaliwal, RBC Kam Dhanda, Subway Subs of Canada Stefanie Di Francesco, Cassels Brock & Blackwell LLP Pino Di Ioia, BeaverTails Anthony Di Ioia, BeaverTails Sheldon Disenhouse, Dentons Canada LLP Tony Ditzler, ShelfGenie Gerry Docherty, Good Earth Coffeehouse David Druker, The UPS Store Canada Veronica D’Silva, Allegra Marketing Print Mail Warren D’Silva, Allegra Marketing Print Mail Alison Elliott, End of the Roll Anita Elliott, JDI Cleaning Services Whitney Elliott-Learie, Foxy Box Laser & Wax Bar

CANADIAN FRANCHISE ASSOCIATION

Idan Erez, Sotos LLP Emily Estes, MaidPro John Evans, EverLine Coatings and Services George Eydt, Hodgson Russ LLP Bob Fang, Menbow Ramen Bernadette Farag, Osmow’s Shawarma Julia Farr, Osler, Hoskin & Harcourt LLP Chuck Farrell, Pizza Pizza Terry Faulconbridge, Foodtastic Mike Fenton, ACG Toronto Marnie Farn, Lice Squad.com Chad Finklestein, Dale & Lessmann LLP Keenan Fisher, Tommy Gun’s Original Barbershop Hillary Flinn, Restaurant Brands International Bruno Floriani, Lapointe Rosenstein Marchand Melançon, LLP Traci Folkins, Bimbo Canada Helen Fotinos, Dentons Canada LLP Shawn Fried, B-Protek Joel Friedman, Southbrook Business Development Group Andraya Frith, Osler, Hoskin & Harcourt LLP Kristen Gale, THE TEN SPOT Bruce Galts, Paul Davis Restoration Jason Gehrke, Franchise Advisory Centre Sandro Giannini, RBC Frederic Gilbert, Fasken Martineau Dumoulin LLP Joanne Gilbert-Wiens, Restaurant Brands International Philip Giles, Neovation Kathleen Gilgan, Willowbrae Academy Sundeep Gokhale, Sherrard Kuzz LLP Vernon Gonsalves, 2inspire Ian Gordon, Koala Insulation Falk Gottlob, SOCi Nuttha Goutier, Sabai Thai Spa Jacques Goutier, Sabai Thai Spa Danielle Graff, MLT Aikins Andrew Grantham, CIBC Graeme Green, RBC H. Todd Greenbloom, Blaney McMurtry LLP Jeff Gross, Fully Promoted Shobhit Gulati, Quesada Burritos & Tacos

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / CFA Volunteer Recognition Program

Ajmal Gundhra, Chaiiwala of London Greg Gutmanis, Diversified Royalty Corp.

Evan Hackel, The Learning Network Klay Hafeez, Mr. Handyman Paul Hamam, Deloitte Canada LLP Jennifer Hamilton, Oxygen Yoga & Fitness Brad Hanna, McMillan LLP Stacey Hansson, Ricky’s All Day Grill Clark Harrop, Dale & Lessmann LLP Dave Hawthorne, Glass Doctor Nader Hemmati, The HandyForce Kim Hiebert, Door Gurus Cindy Hill, Cadence Franchising Courtney Hindorff, Subway Subs of Canada Dixie Ho, Mr. Lube + Tires Christine Hofmann, McDonald’s Restaurants of Canada Andrew Hrywnak, Print Three Franchising Corporation Steven Inglefield, AC Inc. Sohail Iqbal, The UPS Store Canada Rimma Jaciw, WSI Digital Andrew Jackson, ServiceMaster Restore Adam Janke, Foot Solutions Darrell Jarvis, Fasken Martineau Dumoulin LLP Ciara Jean, Oxygen Yoga & Fitness Gobe Jeganathan, 6ixty Wings Christian Johannsen, Foot Solutions Eric Johnson, U.S. & Foreign Commercial Service Paul Jones, Jones & Co. Karan Kapoor, Nani’s Gelato Nick Kardos, Cheezed Megha Karia, UCMAS Canada Kiran Kataria, ButterChick Susan Kates, Humber College Wajahat Khaleeque, Sunset Grill Fatimah Khan, Dentons Canada LLP Ali Khan, Kevito Group Vikas Kharb, MBI Brands Sharon King, Mad Science Group Andrea Kloegman, Safe Sweat Dan Kolody, Image360 Caroline Kolompar, Massage Addict David Kornhauser, Loopstra Nixon LLP Shiraj Kothiwala, Chaiiwala of London Arno Krug Jr., CEFA Early Learning Mike Kuberski, MOLLY MAID Canada Victor Kwan, Chatime Pamela Labelle, BizSold (Business Exchange) Cristy Laing, Good Earth Coffeehouse Benson Lau, Fuwa Fuwa Pancakes Janet Lawlor, Qwench Juice Bar Devon Lawrence, Taco Bell Canada John Leavitt, BDO Canada LLP Ken LeBlanc, PropertyGuys.com Richard Leblanc, Miller Thomson LLP Pamela Lee, Mr. Lube + Tires

Carla Leon, Just Like Family Home Care Noah Leszcz, Cassels Brock & Blackwell LLP Joel Levesque, McDonald’s Restaurants of Canada Ned Levitt, Dickinson Wright Ellery Lew, Witten LLP Linda Liem, RBC Lyn Little, BDO Canada LLP Kelvin Liu, Sabai Thai Spa James Loftus, LABOUR Jackson Loychuk, 30 Minute Hit Deanna Loychuk, 30 Minute Hit Mickey Lungu, Cassels Brock & Blackwell LLP Angela Lyrintzis, MNP LLP Kelly Ma, Mr. Lube + Tires Lawson MacEachern, Hallmark Wanda MacEachern, Hallmark Andrea Mackey, Wise Cracks Ali Malik, WingsUp! Daria Malin, Boost Strategic Coaching Peter Mammas, Foodtastic Gwenlyn Mandaliya, Pizza Pizza Andrae Marrocco, McMillan LLP Bill Mason, Living LIGHTING Amira Masood, The UPS Store Canada Caitlin McClung, Restaurant Brands International Jen McDonnell, Reshift Media Melissa McGarvey, British Swim School Marcy McMillan, Wendy’s Restaurants of Canada Michael Melvin, McInnes Cooper Craig Mills, Miller Thomson LLP Shafik Mina, Cnyrgy Capital Stefano Mingarelli, Subway Subs of Canada Robert Mitchell, WSI Digital Dominic Mochrie, Osler, Hoskin & Harcourt LLP Hemen Modi, Design TWG Karim Mohamed, Allegra Marketing Print Mail Justin Mohammed, The HandyForce Dan Monaghan, Clear Summit Group Steve Moorman, The UPS Store Canada Dawn Mucci, Lice Squad.com Scott Munnoch, Temple Scott Associates Anita Mushitsi, British Swim School Nakul Nandrajog, Osmow’s Shawarma Candida Ness, Dairy Queen Canada Louise Newall, A&W Food Services of Canada Corey Nicholson, Cadence Franchising Jay Nirula, Pacini Greg Nisbet, RadioMogul Rabeena Obaidullah, Littler LLP Amanda Occhicone, LABOUR Jason O’Connor, JDI Cleaning Services Stephanie O’Neill, Foxy Box Laser & Wax Bar Paul O’Regan, Metal Supermarkets Ken Otto, Redberry Restaurants

Nathan Oxford, Jani-King Canada Tony Ozeroff, BDO Canada LLP Emre Ozgur, Safe Sweat Carmine Pallotta, Fibrenew Meaghan Palo, Pizza Pizza Christina Papa, Foodtastic Candice Parent, MOLLY MAID Canada Rishma Parikh, Design TWG Shawn Pattison, Willowbrae Academy Stephen Pendura, Wise Cracks Paul Pickett, Wild Birds Unlimited Ryan Picklyk, A&W Food Services of Canada Joe Pietras, PuroClean Adam Povlitz, Anago Cleaning Systems Alexander Preddie, RocketBarn Marketing Gregory Prekupec, Dipchand LLP Gary Prenevost, FranNet Domenic Primucci, Pizza Nova Irwin Prince, Realstar Hospitality John Prittie, Koala Insulation Arturo Pugliese, Loopstra Nixon LLP Rafiq Punjani, Anago Cleaning Systems Lisa Raffaele, Bubblegum Canada George Raios, Mr. Greek Restaurants Raphael Rajan, EZee Assist Arun Ramalingam, Boston Pizza Ron Ramesh, Franchise Strategy Co. Marian Raty, Boston Pizza Blair Rebane, Borden Ladner Gervais LLP Ken Regular, The UPS Store Canada Alice Reimer, Fillip Fleet Chuck Resnick, Koala Insulation Ellie Reynolds, Drama Kids Paul Rice, Pizza 73 Marty Robertson, Oxford Learning Centres Frank Robinson, Cassels Brock & Blackwell LLP Paul Rocchio, International Franchise Association WesleyAnne Rodrigues, Foodtastic Matt Rolfe, Pulse Judy Rost, Alexander Holburn Beaudin + Lang LLP Ian Rothera, Prep’n Sell Holly Rowan, Topper’s Pizza Nina Roy, BDO Canada LLP Brent Sabean, McDonald’s Restaurants of Canada Christa Sandiland, RBC Shawn Saraga, The Franchise Academy Maryann Scandiffio, Spirit of Math Schools Justin Schinkel, Realstar Hospitality Alex Schulz, ButterChick Michael Seid, MSA Worldwide Andrew Seid, MSA Worldwide Susan Senecal, A&W Food Services of Canada Julia Sergerie, Dale & Lessmann LLP Naveen Seth, Chaska Leanne Shanks, Driverseat Val Sharivker, MBI Brands

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

David Shaw, Dale & Lessmann LLP Michael Sherrard, Sherrard Kuzz LLP Ron Shlien, Mad Science Group Iryna Shparyk, Shoppers Confidential Idan Shpizear, 911 Restoration Sukhdeep Sidhu, KMB Law Amy Silverstein, Pizza Pizza Akashdeep Singh, WrapZone Aarti Singh, Good Earth Coffeehouse Zoobie Singh, MBI Brands Chris Skelton, Business Exchange Stephen Smith, HOTWORX Jennifer Smith, Steritech Peter Snell, Cassels Brock & Blackwell LLP Marietta Snetsinger, Ascend Franchise Solutions Daniel So, Dale & Lessmann LLP Parry Sohi, Nani’s Gelato Sam Sokoloff, Cassels Brock & Blackwell LLP Chris Sonnen, Topper’s Pizza Emma Southwood, Image360 Jack Steckel, Capital Canada Kathy Steffan, Welch LLP Josh Stevenson, New Creations Eric Steward, Pillar To Post Home Inspectors Connor Stoilov, Harvest Clean Eats Robert Stone, MrTaxes.ca Fiona Styant, MOLLY MAID Canada Sarah Sundin, Water Babies Canada Debi Sutin, Gowling WLG Paul Switzeny, The HandyForce Mark Szpak, Tutor Doctor Karen Tam, Choice Hotels Canada Chris Theodoratos, Mr. Lube + Tires Vanessa Thomas, HALO Advisory Anna Thompson-Amadei, Sotos LLP Travis Tinning, Franchise GrowthLab Sarah Tollestrup, Wendy’s Restaurants of Canada Craig Touchie, East Brands Tracy Tran, Pizza Nova Jennifer Tran, Econolease Financial Services Henry Truong, New Creations Jason Tsoukas, McDonald’s Restaurants of Canada Jennifer Tyrwhitt-Gory, Insurance Portfolio Kate Uchendu, COBS Bread David Ukrainetz, McKercher LLP Rebecca Valo, Cassels Brock & Blackwell LLP Joleen Van Dixhoorn, Nordik Agency Billy Van Wyck, ServiceMaster Restore Greg Vanigasooriyar, Republix Stacey Vassos, Comfort Keepers Vanessa Vega Cruz, RBC Lucas Versteegh, Osler, Hoskin & Harcourt LLP Karin Vierhuis, Print Three Franchising Corporation Peter Viitre, Sotos LLP Nona Vincent, Oxygen Yoga & Fitness

33

2025 ACCOMPLISHMENTS REPORT / Thank you, Advocacy Donors

Tatiane Vita, CEFA Early Learning Brian Voss, SERVPRO Daniel Vukovich, M&M Food Market Lyn Walker, Telpay Andrea Walker, Oxygen Yoga & Fitness Tracey Walsh, SweatHouz Steven Waterhouse, British Swim School Stephanie Watson, THE TEN SPOT Larry Weinberg, Cassels Brock & Blackwell LLP

Danielle Wellings-Carriere, ONESource Moving Solutions Ally Wesson, Realstar Hospitality Brad Wheeler, TWO MEN AND A TRUCK Canada Peter White, Subway Subs of Canada Cailin White, Boston Pizza Robin Wilkins, Topper’s Pizza David Wilson, Potikki’s Wendy Winder, Ray Strategic Marketing

Greg Windle, CIBC Suzanna Winsborough, KMB Law Derek Wong, Global Bancorp Derwin Wong, Beard Winter LLP Thomas Wong, Kevito Group Adam Woodward, Bosley’s by Pet Valu Todd Wylie, The Master Mechanic Patrick Wyness, Franchise GrowthLab Lily Yin, Fully Promoted

John Yiokaris, Sotos LLP Ellen Yu, Jolly Bubble Frank Zaid, Frank Zaid FRANLegal Support Services John Zajic, Telpay Jonathan Zepp, Robins Appleby LLP Marco Zhao, Inspiration Learning Center Cleo Zhu, Inspiration Learning Center Gary Zimmel, MaxWell Realty

Thank you, Advocacy Donors The CFA is always advocating for the issues facing the franchise business community.

By supporting the CFA’s advocacy work with a financial donation, these donors helped strengthen our advocacy initiatives on behalf of all CFA members. A special thank you to our members who have donated to support franchising in Canada!

ADVOCACY CHAMPIONS ($10,000+):

LEGAL ADVOCATES ($1,000+):

ADVOCACY LEADERS ($5,000 - $9,999):

ADVOCACY SUPPORTERS ($1,000-$4,999):

ADVOCACY ALLY ($500 - $999): 30 Minute Hit

Paul Davis Restoration

FranNet

ADVOCACY DONOR (>$500): Chairman’s Brands

Let’s Get Moving Canada

Dale & Lessmann LLP

Peninsula Employment Services

KMB Law

Scholars

In 2024, the CFA raised $57,710 through advocacy donations.

34

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

2025 ACCOMPLISHMENTS REPORT / Thank You, CFA Sponsors

Thank You, CFA Sponsors The CFA thanks the companies that sponsor the Association and its programs and events throughout the year.

Event Sponsors

Frontier

®

From January 2024 to December 2024

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

35

2025 ACCOMPLISHMENTS REPORT / Find Us

Find Us

Learn more about franchising in Canada with the 2025 Economic Impact Report.

Scan the QR code below for a complimentary digital copy!

Canadian Franchise Association 116-5399 Eglinton Avenue West, Toronto, Ontario, M9C 5K6 Phone: (800) 665-4232 / (416) 695-2896, Email: info@cfa.ca

Web:

Social Media:

CFA.ca is the Canadian Franchise Association’s corporate website.

It features information about the CFA and our membership programs and services, events, educational opportunities, franchise advocacy, and more.

@Canadian-Franchise-Association @CanadianFranchiseAssociation

FranchiseCanada.Online is the CFA’s public-facing website

@CFAFranchise

geared to help everyday Canadians learn about and connect with the opportunities in franchising.

@CFAfranchise

LookForAFranchise.ca is a public-facing CFA website to help

@Canadian Franchise Association

prospective franchisees find, learn about, and connect with CFA franchise systems and their franchise opportunities.

@cfafranchise

The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year.

Find out more about these companies at www.cfa.ca/sponsorship

LAW FIRMS:

SHOWCASED FRANCHISE:

36

CANADIAN FRANCHISE ASSOCIATION

www.cfa.ca / www.FranchiseCanada.Online

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