Ribs and Rumps Fact Sheet

Fact Sheet Concept

Australian rib and steakhouse

Key People

Shane Beyer – Ribs and Rumps Operations Manager Tony Maddock – Franchisee recruitment

Qualifications Required

No qualifications are needed to own a Ribs and Rumps franchise as full training is provided.

Business Established

Ribs and Rumps has been operating for more than 18 years

Franchising Commenced

Ribs and Rumps is part of The Coffee Club Group which has nearly 300 franchised outlets.

Training Provided

Full training is provided to franchisees on how to run a Ribs and Rumps restaurant and ensure the company’s solid reputation is upheld.

Marketing Support

The Ribs and Rumps marketing team is responsible for growing and developing the brand and will support franchisees with a range of brand-wide marketing programs. These include in-restaurant events, website, digital marketing, public relations, loyalty programs and more traditional advertising, as well as local store marketing strategic guidance and support.

Our Customers

Meat lovers of all ages throughout Australia and the world.

Capital Investment Required

Circa $1.0m to $1.8m AUD

Finance Options

N/A

Number of Units

10

Franchise Agreement Term

Depends on premises lease

Sites / Territories Available

Nationwide

Units Outside Australia

Ribs and Rumps is also located in the United Arab Emirates, Botswana and Kuwait.

Page 1 of 2

Information provided by Ribs and Rumps and correct as of 20/8/13 - while all care is taken, information should always be confirmed with franchisor.

To contact Ribs and Rumps, call Tony Maddock at 0400 017 882 or send an email to tony@solutionsfranchising.com.au

www.franchisebuyer.com.au

Fact Sheet Ribs and Rumps Established throughout Australia for more than 18 years, Ribs and Rumps is famous for its legendary ribs, aged-to-perfection steaks and mammoth-sized portions. The extensive menu, slick and friendly service and funky restaurant design, all combine to create a truly welcoming environment unlike any other in the marketplace.

Ribs and Rumps is uniquely positioned in the marketplace by offering a ‘step-up’ in quality and dining experience compared to your fast-casual dining options. But even with this considerable ‘step-up’, it remains unlike fine-dining establishments, as it retains that casual and relaxed feeling.

Add to this our commitment to value-for-money, and we are set well apart from the competition!

Set For Rapid Growth After humble beginnings as a single restaurant in Manly, New South Wales, nearly 20 years ago, Ribs and Rumps has grown steadily through out the country. By now joining The Coffee Club Group, with their 300+ outlets across Australia and abroad, and underpinned by the Minor International (MINT) 1,000+ restaurant food group, Ribs and Rumps is ‘primed’ for rapid expansion.

In more than doubling its network size inside 12 months since the acquisition by The Coffee Club Group, and the sale and opening of its first franchised restaurant in Townsville, Ribs and Rumps franchise opportunities now exist throughout Australia.

Now could be your chance to be a part of this fast-expanding business with an ever-expanding network of loyal customers that recognise Ribs and Rumps as the premiere rib and steakhouse both locally and internationally.

Our Business Model Ribs and Rumps restaurants are fully licensed, typically 150-220 seats in size, and feature internal al fresco seating, a dedicated bar area and open kitchen. Our restaurant design is upbeat and contemporary with a distinct feel of quality and style.

All our restaurants trade daily for lunch and dinner, and are open year-round (excluding Good Friday and Christmas Day)

Page 2 of 4 Information provided by Ribs and Rumps and correct as of 20/8/13 - while all care is taken, information should always be confirmed with franchisor.

To contact Ribs and Rumps, call Tony Maddock at 0400 017 882 or send an email to tony@solutionsfranchising.com.au

www.franchisebuyer.com.au

Fact Sheet Ribs and Rumps Building Franchisee Success The Ribs and Rumps franchise system provides not just a turn-key business solution, but also an ongoing structure to support your future success.

There are several things you should consider when entering a new business venture. Ribs and Rumps has leveraged 20-years of hospitality experience and the collective intelligence and learning of The Coffee Club Group and Minor International to create 6 Building Blocks to franchise success which form the basis of our training; 1. Mission Statement To provide an outstanding experience to every guest, every time.

We frame our Mission with the Vision for the entire Ribs and Rumps business – To be Australia’s most admired rib and steakhouse.

2. People At the heart of the Ribs and Rumps brand is an unwavering commitment to customer service. This is central to our mission of providing an outstanding experience to every guest, every time.

We are very selective about the people who join our team to ensure high standards are maintained. we have an intensive focus on training – both upfront before our crew commence and then ongoing. Our team members can expect to receive detailed theoretical training from our online training platform, Impispace, together with practical on-the-job coaching by experienced team leaders. A wide variety of external training is also provided, including wine accreditation courses and Food Safety training.

3. Marketing Franchisees are supported with a combination of brand-wide marketing programs such as in-restaurant events, website, digital marketing, public relations, loyalty programs and more traditional advertising together with Local Store Marketing strategic guidance and support. This ensures that all efforts undertaken by Franchisees to grow the brand in their local territories compliment and build on the brand marketing program.

Page 3 of 4 Information provided by Ribs and Rumps and correct as of 20/8/13 - while all care is taken, information should always be confirmed with franchisor.

To contact Ribs and Rumps, call Tony Maddock at 0400 017 882 or send an email to tony@solutionsfranchising.com.au

www.franchisebuyer.com.au

Fact Sheet Ribs and Rumps Building Franchisee Success 4. Operations Ribs and Rumps provides their Franchisees with an Operations Manual which covers all the operations systems that will be required to run a Ribs and Rumps. In addition, members of the Ribs and Rumps Support Team visit Franchisees on a regular basis to assist with improving operations and sales. This is an opportunity to share experiences and ideas and during this process a formal review will be conducted to provide feedback on all operations of the business.

5. Network When it comes to opening a Ribs and Rumps, it’s all about ‘location, location, location. The Network Team is responsible for negotiating and securing all new sites for Ribs and Rumps, re-negotiating lease renewals, securing and recruiting new Franchisees and renewal of existing franchise agreements. The design, construction and refurbishment of Ribs and Rumps restaurants also sits with the Network Team.

6. Financial Our Financial Building Block is responsible for the financial accounting and reporting for Ribs and Rumps. This includes such financial functions as general ledger, payroll, accounts receivable, accounts payable, data analysis/management and information technology. The Ribs and Rumps finance team also manages the accounting systems and processes for Franchisees and the Ribs and Rumps designated point-of-sale and reporting system.

That’s all about us!

We are absolutely passionate about our business, and are looking forward to being joined by new equally passionate Ribs and Rumps business owners.

If you think that just might be you, please do make contact from this page and we look forward to a discussion on the opportunity.

Page 4 of 4 Information provided by Ribs and Rumps and correct as of 20/8/13 - while all care is taken, information should always be confirmed with franchisor.

To contact Ribs and Rumps, call Tony Maddock at 0400 017 882 or send an email to tony@solutionsfranchising.com.au

www.franchisebuyer.com.au