MEMBER NEWS
Ohio BWW Helps Schools Raise Money by Hosting Weekly Radio Program T
he Buffalo Wild Wings® in Tiffin, Ohio, has taken school fundraising to a new level over the past three years by hosting a weekly sports radio talk show focused on school athletics. The BWW® in Tiffin, owned by The Mastro Development Group LLC, donates a percentage of sales to local school athletic programs each Monday that WTTR radio broadcasts from the sports bar. Franchisees Mike and Lori Mastro estimate that about $50,000 has been contributed to school programs since the unique arrangement started. On Monday nights in the fall and spring, WTTR’s team of sports analysts convenes at BWW to highlight a school and an upcoming matchup in football, basketball or other sports, depending on the season. Fans of the schools are encouraged to eat dinner at the restaurant. School bands and cheerleaders attend and perform, and usually coaches and athletes are there to be
The BWW in Tiffin, Ohio, hosts a weekly radio show dedicated to area sports. Each Monday night is also a fundraiser for a local school.
part of the broadcast. Fifteen percent of the night’s total sales are then donated to the featured school’s athletic program. The program usually boosts the sports bar’s sales by several thousand dollars over an average Monday night. “That’s what makes it work for us,” Mike Mastro said. “The labor cost as a percentage of sales goes down if our sales go up, so all we’re really doing is sharing our labor cost savings that we get with the schools. That’s the way we view it.”
This win-win scenario has additional benefits, branding BWW as the place to go for local events and as an involved, caring community partner. The sports bar has also hosted benefits for local fire and police causes, Alzheimer’s disease research and other community events. “You have to wrap your arms around these communities and give back,” Mike Mastro said. “We’ve been very fortunate in Tiffin and in the other communities where we’ve run Buffalo Wild Wings sports bars. We’re going to keep it going. It makes us feel good, and it’s a good deal for everyone.”
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