Top Pizza Franchises in India Indian society has adapted facets of the western culture, which is evident in the food cuisines as well as the lifestyles. Not behind Chinese Food, Pizzas have been the latest trend in the Indian market. Starting with the leader in pizza chains in India, Domino’s Pizza, which entered the Indian market and gained the most popularity with over 55% share in the market, does not restrict the homegrown pizzas from concurring their space in the market as well. Numerous pizza companies are doing well like Pizza Hut, Pizza Corner, Slice of Italy, Sbarro and more. Nonetheless, the pizza market has crossed INR 1,500 Crores and is growing at a CAGR of 26%. How did Indian Pizza Brands Capture Indian hearts? Amongst India’s global cuisine, Pizza is the 2nd largest consumed food item. As early as 1995, India opened its doors to foreign competitors by removing certain subsidies, lowering import duties etc. This led to more and more foreign food brands establishing their presence in the market like McDonald’s, Coca-Cola, Pizza Hut and more. Fast foods are here to stay as they have become a prominent part of the lifestyle of Indians, catering to their hectic lifestyles, whether it is ordering online or dining out frequently. Pizzas have a fan base amongst generations of people as their popularity continues to rise because of the various “Quick-Service” and promotions, brands offer at affordable prices. Hot-oven pizzas and pizza bases are selling rapidly at supermarkets as their ingredients are easily available over the shelves like cheese, sauce, dips, toppings etc. The customization of pizzas in terms of the variety of crust options like thin crust, flatbread, double dough, cheese burst etc, have broadened their customer market and base in India.
Pizzas have reached every corner of the country, not just metro cities, through franchise operations, thus making them a part of the Indian diet.