ABOUT THE INTERNATIONAL FRANCHISE ASSOCIATION
Celebrating more than 60 years of excellence in education and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA delivers best-in-class government relations, research, professional development, and networking programs to protect, enhance, and promote franchising. IFA members include franchise companies in more than 300 business categories, individual franchisees, and companies that support the franchising community through various products and services.
25 SPECIALIZED COMMITTEES & FORUMS
10 ANNUAL MEETINGS
IFA MEMBERSHIP IS A SIGN OF YOUR COMMITMENT TO THE BEST IN FRANCHISING.
IFA members commit to the highest standards in their business operations and work collaboratively to grow awareness and support for the unique business model that transforms people’s lives and local economies.
IFA Supplier members often feature the IFA logo prominently in their marketing materials as a sign of credibility and speak of their membership with pride as a proven channel for business growth.
33 LOCAL FRANCHISE BUSINESS NETWORKS
3,000 CERTIFIED FRANCHISE EXECUTIVES TM
SUPPLIERS
MEMBER BENEFITS
Your IFA Membership unlocks steep discounts and opens the door to exclusive sales, networking, thought leadership, promotional, and advocacy opportunities to protect, enhance, and promote your business and the franchise business model.
LEARNING
For individuals new to franchising, FRANship is a mentorship program that pairs seasoned franchising veterans with new entrants to the franchising community. It is an opportunity to learn from a person in a similar role to help you learn from their successes and not repeat their mistakes.
IFA Academy is your go-to source for online and on-demand learning at your own pace. Offered by expert industry partners, webinars and learning sessions cover the landscape of franchise business growth and strategy issues.
The Certified Franchise ExecutiveTM (CFE) is the premier accreditation in the franchise business world. For nearly 35 years, the CFE program has offered business, leadership, and legal education unique to pursuing a career in the franchising industry.
Stay ahead of franchising trends with original research from IFA and industry partners. Whether you need information on marketing trends and customer acquisition or economic analysis of a franchise market segment, IFA has you covered.
IFA hosts the best event in franchising, as well as specialized events throughout the year crafted to deliver learning opportunities based on your specific role and your company’s growth stage.
Franchise Executive Class of 2022
Members participate in structured forums and committees that match their interest and experience. Whether your interest is in franchise development, franchisee relations, marketing, legal, or government affairs, or countless other issue areas, IFA offers a small group just for you.
Plug in to your local Franchise Business Network. Communities across the country host regular meetings of thriving franchise professionals to build relationships, share trends and best practices, and to have a little fun too.
ADVOCACY
NETWORKING & EVENTS
IFA meetings are the place to exhibit and share thought leadership to develop your network, develop peer and partner relationships, and grow your business. As the host of the number one event in franchising—The IFA Annual Convention—IFA welcomes thousands of franchise professionals from established and emerging brands to network, learn, and grow at meetings across the country and around the world each year.
In a complex and ever-changing business environment, IFA government relations protects and promotes the franchise business model at the local, state, federal and international level. Whether it’s working with regulators in registration states or pursuing favorable rules at the Federal level; running state-focused campaigns to protect the franchise business model or fighting to Include the sector In federal stimulus programs, IFA government relations supports franchise business continuity and growth.
By joining the Franchise Action Network (FAN) you stand alongside more than 100,000 advocates dedicated to creating and protecting jobs, supporting local franchise businesses, and educating opinion leaders
Open for Opportunity, a reputation and awareness campaign for all of franchising, shares the value and opportunity of our business model with opinion leaders, opportunity seekers and would-be entrepreneurs from traditionally underrepresented groups. It is a great way to profile your brand and franchise owners as part of a positive and proactive national campaign.
THOUGHT LEADERSHIP, BRAND PROMOTION, AND CREDIBILITY
Become a preferred vendor to gain special access to marketing packages and promotions to help you grow your business.
Members receive exhibitor discounts at IFA events.
IFA Membership delivers you valuable leads by listing your company online in the IFA ‘Find a Supplier’ search engine and in the Franchise Opportunities Guide delivered twice per year to opportunity seekers in communities everywhere.
Promote your services through website and email advertising and retargeting. Did you know that franchise.org has the highest domain authority of any franchising-focused website?
Deliver curated, custom content highlighting your thought leadership and services on IFA Wednesday Wise and Lunch and Learn webinars and sponsored e-blasts.
Published six-times per year with a total circulation of 69,000 readers, Franchising World continues to be the preeminent source for franchising trends and news. The magazine is a great way to reach franchisors and publish your thought leadership to educate brands on how they can stay ahead of franchising trends.
Recognized by Entrepreneur as a top podcast to follow, Franchise Voice delivers your sales message or thought leadership through advertising or curated custom content.
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“IFA membership has helped Fisher Zuker develop relationships and grow our franchise law practice. I also appreciate the opportunity to advocate on behalf of the business model that has helped us all succeed.”
LANE FISHER Partner
FisherZucker LLC
“Fishman Public Relations has been an active member of IFA since 1993. In that time, I’ve seen tremendous growth in my business due in no small part to the life-long relationships I’ve been fortunate to cultivate through IFA meetings and committee membership.”
SHERRI FISHMAN Co-CEO & Owner Fishman Public Relations
““As an IFA member, I’ve had the opportunity to work with startup and emerging brands from across the country and around the world. IFA has given me a platform to promote the best approaches to successful franchising and share my thought leadership with the next generation of franchising leaders.”
MICHAEL SEID Managing Director MSA Worldwide
International Franchise Association
1201 New York Ave, NW, Suite 300A
Washington, DC 20005
Phone: (202) 628-8000
www.franchise.org membership@franchise.org
