2025 IFA MEDIA KIT
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2025 IFA SUPPLIER MEDIA KIT
About the International Franchise Association (IFA)
IFA is a trade association representing 1,200+ franchise brands and their franchisees and 600+ supporting suppliers. We are the only organization that promotes, protects, and strengthens the franchising business model worldwide. Through best in class educational events and webinars, widely distributed publications, and a proven government relations team, we accomplish goals of our individual members and the collective industry.
ABOUT THE 2025 IFA SUPPLIER MEDIA KIT
Expand Your Reach—and Your Revenue—With IFA
From digital to print and thought leadership opportunities, the 2025 Media Kit contains a variety of ways to meet your audience and marketing targets with exposure to one of the most active business communities in the United States.
TO MAXIMIZE YOUR BRAND EXPOSURE AND ENGAGEMENT, WE RECOMMEND TAKING THE FOLLOWING STEPS:
Î Clarify your audience and marketing goals. This will help determine which advertising opportunities would best serve your brand.
Î Review this kit, which provides comprehensive information about reach, exposure, engagement, and investment.
Î Contact our team to discuss your campaign objectives, budget, and desired ad formats. We’ll be your partner in this process and will happily customize a package that gets the best results for your marketing dollar.
SUMMARY of CHANNELS
DIGITAL
• Franchise.org
• IFA Academy
• Digital Newsletters
• Dedicated & Shared Supplier Eblasts
• Franchising World Magazine (6 issues)
• Franchise Opportunities Guide®Member Directory (2 issues)
• Digital Toolkits
• Podcast
• Retargeting & Email Mapping
• Ask the Experts PRINT
• Franchising World Magazine (4 issues)
• Franchise Opportunities Guide®Member Directory (2 issues)
IMPORTANT NOTE: Given the exclusivity of some of our advertising packages and limited inventory in some products, we recommend acting quickly to ensure your business is showcased in the formats that serve you best.
EVENTS
• 9 Events Annually
FRANCHISE.ORG REACH + RESULTS
170,000
Average Monthly Unique Views
6x
More page views for advertiser’s pages than nonadvertising 81% Of visitors to advertiser’s profiles clicked through directly to their site
FRANCHISE.ORG
Where Franchisors (and Franchisees!) Go to Grow.
Franchise.org offers visitors the most comprehensive directory of suppliers dedicated to supporting solutions for franchisors and franchisees.
As the franchise industry’s most trusted online resource, Franchise.org provides resources, connections, partnerships, and opportunities for business owners throughout every phase of their entrepreneurial journey — from launching a franchise to supporting, scaling, and sustaining success.
Whether you want to get in front of franchise decision-makers, seek specific partnership opportunities, or attend IFA events, Franchise.org is where our active franchise community comes to get things done.
Why advertise on franchise.org?
In-demand database. Franchise.org offers one of the largest searchable databases of franchise opportunities, directories, and resources reference tools, and industry statistics.
High-visibility. Advertising members appear at the top of selected category search results.
One-click access. Advertising members’ profile pages include a direct link to their website.
Members-only exclusive. You must be an IFA member to have a listing on our site.
FRANCHISE.ORG PROFILE PACKAGES
SUPPLIER MEMBER PACKAGES
| PRINT + ONLINE EXPOSURE FOR A FULL YEAR!
Package
$500/month
6-month contract
1. Premium top-of-page category logo and listing
2. Enhanced company profile includes a direct link to advertiser’s website
3. Run of Site Banner 300 x 250 pixels (rotating)
4. Homepage Static Banner placement (1 week per 6 month contract)
5. (1) Content Post (per 6 month contract) (1) Supplier Value Proposition Video
6. Jumbo Color Logo placements in next edition of Franchise Opportunities Guide, and standard color logo placements in the next edition of the Supplier Source Book
Supplier Introductory Value Package
$2,700/year with Standard Color Logo
$3,200/year with Jumbo Color Logo Upgrade
1. Featured top-of-page category logo and listing
2. Enhanced company profile includes a direct link to advertiser’s website
3. Standard Color Logo placements in next 2 editions of Franchise Opportunities Guide, October’s Supplier Source Book, or upgrade to a JUMBO Color Logo for only $500 additional.
A-LA-CARTE
Featured Blogger 4-Part Series
Position yourself as a thought leader to the franchise community through a 4-part series as the “Featured Blogger” on franchise.org. Featured blog pinned each week to the franchise.org homepage for 4 consecutive weeks.
$5,000
Supplier Value Proposition Video
$1,050 with purchase of IVP
ASK THE EXPERTS SPONSORSHIP
Expert Advice. Exponential Growth Potential for Brands.
IFA’s Ask the Experts section on franchise.org is the perfect medium to provide your products and solutions to thousands of daily site visitors in the franchise community. The Ask the Experts sponsorship highlights you and your expertise in a short, concise video format.
WHY BECOME AN “ASK THE EXPERTS” SPONSOR?
Stay relevant. Video is hosted on the website for a full 6 months, including placement on the homepage.
Take action. Alongside your video will be an “ask a question” box where viewers can type their questions and submit so that you can directly connect to answer and assist. (actual format may not appear exactly like mock-up).
Elevated promotion. Our Ask the Experts page and featured companies will be consistently promoted through IFA’s marketing channels including e-blasts, newsletters, publications, and social media.
On-time metrics. Receive a campaign recap report of any question submissions and page interaction.
Pricing: $6,500 each
Ask the Experts Sample
The white paper program offered by the IFA has been incredibly valuable to our organization, allowing us to generate new leads while providing thought leadership content focused on helping franchisors and franchisees grow their businesses.”
—Joshua Allen, CFE
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WHITE PAPERS
Get in Front of a Captive Audience.
WHITE PAPERS
IFA’s White papers are a great vehicle if you’re looking to take your thought leadership to the next level — or to a new audience. Featured white papers on Franchise.org allow you to share your expertise with an industry survey, client case study, address major economic pain points, and more!
Facts:
Stay in front of audiences. White papers are hosted on the website for eight full weeks, including a two-week feature on the homepage.
More views = More downloads. White papers consistently rank within the top ten page visits, with each one averaging around 50 downloads.
High-impact promotion. White papers are promoted through IFA’s dominant marketing channels including e-blasts, newsletters, publications, and social media.
Valuable metrics. Get a downloadable contact lead report each week your white paper is active.
White Paper Pricing: $5,250
RETARGETING & EMAIL MAPPING
Meet Them (Every) Where They are.
DIGITAL RETARGETING
IFA Retargeting increases brand recognition — and conversion rates.
IFA’s website audience of IFA members and franchise professionals becomes your audience with retargeting. Get exclusive direct access to IFA’s website visitors and retarget them with your company’s ads that will showcase the products and services they need, anywhere they visit online.
Advertise to an Active Audience
Don’t rely on broad, generic targeting on common ad platforms to market your company. Stand out by getting in front of an audience that wants to see your content — and is also more likely to take action.
Real-Life
Results in Real Time
Get detailed reports about your campaigns so you can continue to hone your message — and your results.
Website visitors who are retargeted are more likely to convert by 43%.
Source: Criteo
EMAIL MAPPING
Email Mapping Campaigns
Engage with IFA event attendees even after the event ends! By leveraging the email addresses of IFA event participants, you can connect with warm prospects through display advertising. Make a lasting impression and enhance your marketing strategy.
EMAIL MAPPING RATES
Limited availability per event; email mapping rates vary by event. Reach out to Carly Wooley to discuss options.
Sample Retargeting Ad Placement
IFA WEBINARS
IFA NEW MEMBER
WEBINAR SERIES:
Occurs once per month
Open to new and prospective members
Make brief intro remarks (3-5 min) on a relevant educational topic
Include slide on products & services offered and contact info
Help facilitate discussion if content relates to other topics being discussed (committees, FBN’s, IFA involvement)
Pricing: $2,750 for a 1-hour webinar
DEMO DIVE-IN
WEBINAR SERIES:
Occurs once per month on Thursdays
Give demo of products, services, or platform
Pricing: $6,000 per 45-minute webinar
Learn. Lead. Leverage.
IFA’s world-class webinar series attracts the attention of franchise professionals looking for guidance, information, and facilitated discussion about highly relevant topics. Sponsoring a webinar will position your company as an industry leader while showcasing your products and services across a variety of webinar formats.
EDUCATIONAL WEBINAR SERIES: WEDNESDAYWISE WEBINAR
Occurs on Wednesdays
Educational format (i.e. business, trends, products or services)
Pricing: $7,500 for a 1-hour webinar
LUNCH-N-LEARN WEBINAR SERIES
Occurs on Tuesdays
Informational session meant to engage attendees by highlighting products & services strengths, success stories, or addressing industry pain points from working with other franchise clients
Pricing: $5,000 for a 30-minute webinar
FACTS
SPONSORED BUSINESS AND GOVERNMENT RELATIONS WEBINAR SERIES
Sponsor will be featured as a moderator or panellist (depending on the topic) and can also make brief remarks about their company at the start of the webinar (1-2 min)
Opening slide with your information
Sponsor logo on ppt slides throughout presentation as well as clickable logo on webinar registration page
Optional handout to include with items available for attendees to download
Pricing: $5,000 - $10,000 for a 1-hour webinar
Upcoming Sponsored topics include:
• Government Relations Key Issues
• Legal
• International
• Real Estate
Topic and presenters of choice (must be members and approved by IFA)
Attendees earn CFE credits
Sponsor receives post-event registrant list
• Marketing/Technology
• IFA’s Inflation Survey
• Supply Chain
• Operations
Member marketing including company logo via all IFA channels, social media & speaker headshots
WWW and LNL series average 125-150 registrants, and 85 attendees
PODCAST
Be the Company People Can’t Wait to Hear About.
WOMEN’S FRANCHISE COMMITTEE PODCAST: HER SUCCESS
Hear from women leading the charge in franchising! Women who are changing the future of the franchise sector share their insights on everything from being an effective leader to the mentors who inspired them. They share stories of workplace challenges we can all relate to: managing work and life, climbing the corporate ladder, and the ultimate power of entrepreneurship and franchising to change lives. The podcast airs monthly and is available on the IFA Website, various popular podcast platforms, and is syndicated across all IFA social and email channels.
Each 30-minute segment offers the following creative advertising opportunities:
Presenting sponsorship — Available for quarterly buys, include your branding and slogan during each podcast intro
Ad spots — Include your :30-second advertisement to be featured as one of two advertisements max included in the monthly podcast
E-BLASTS REACH+RESULTS
SUPPLIER E-BLASTS
More Impact per Inbox.
DEDICATED SUPPLIER E-BLAST
5,800+
Average Sent
Sent on your behalf from the IFA, the Dedicated Supplier E-blast shines an exclusive spotlight on your business and ensures that 5,800+ franchise decision-makers get your undivided attention. Great for time-sensitive, high-impact campaigns.
Dedicated Supplier E-Blast Pricing:
$5,000 each
$1,500 resend 1x to unopens
30%
Average Open Rate
NEW OPPORTUNITY!
SHARED
E-BLAST
PREMIUM TOP POSITION
Take the top spot and ensure franchisors and franchisees see your company’s message! Reserve this exclusive, premium placement position to appear at in top position of shared eblast.
Exclusive Premium Top Position
E-Blast Pricing:
Premium Top: $2,500 (reserve 2 max/yr)
SHARED SUPPLIER E-BLAST
Our “Supplier Solutions of the Month” is a combined e-blast that includes a maximum of six advertisers per email. Perfect for ongoing campaigns and starter opportunities, this affordable e-blast gets in front of over 5,800 franchise executives.
Shared Supplier E-Blast Pricing: $1,995 each
Shared Supplier E-blast Premium Top Position Sample
ATTENTION CONVENTION EXHIBITORS!
Shared exhibitor/sponsor weekly eblast-1Q
Premium Top: $2,500/insertion
Shared Position: $1,995/insertion
SOCIAL MEDIA
Maximize Your Brand’s Reach with IFA Social Media Posts
Amplify your brand’s message by tapping into the power of IFA’s robust social media presence. With targeted posts across our channels — reaching franchisors, franchisees, and industry leaders — you can showcase your business, promote key initiatives, or highlight special offerings to a highly engaged audience. Our social media platforms provide an opportunity to increase your visibility, build credibility, and connect directly with the franchising community. Tailor your posts to align with your goals and take advantage of our established networks for maximum impact.
14,000+
IFA INSIDER
Exclusive Content. Elevated Presence.
The IFA Insider e-newsletter offers an unparalleled opportunity to reach thousands of C-level franchise executives, right from their inbox. Delivered every Tuesday, the IFA Insider offers advertisers maximum exposure to key leaders and decision-makers while demonstrating your support and commitment to the franchise industry.
Why advertise in the IFA Insider?
High-visibility branding. Every sponsored issue includes your logo at top of newsletter as well as (2) dedicated ad units within the body.
Built for engagement. Our open rate exceeds other industry averages — over 33% and is guaranteed to get through SPAM filters.
Exclusive sponsorship. With only one sponsor per issue, you’ll get their undivided attention.
(2)Ad Units Pricing: $1,600/issue Dedicated Insider Option
/issue
Takeover the Insider by providing relevant content, and dedicated ad blocks displaying your company’s message and tone throughout. Pricing: $10,000
Advertiser Mentioned at Top of Newsletter
REACH+RESULTS
IFA E-NEWSLETTERS
14,000+
Average Sent
GOVERNMENT RELATIONS UPDATE
Put your brand in demand — and alongside the latest news, legislation, and advocacy efforts impacting small businesses within our franchise community. Includes a clickable sponsored logo at top plus a banner within the newsletter. Exclusive audience opportunity — 100% Share of Voice (SOV)!
Distribution: Weekly (Every Wednesday)
Pricing: $3,150/1 month (4 issues)
WEEKLY RECAP
A roundup of IFA’s activities from the weekend important updates that members need to know — all in one place.
Includes a clickable sponsored logo at top plus banner within newsletter.
One sponsor per issue — all eyes will be on you!
Distribution: Weekly (Every Saturday)
Pricing: $3,150 / 1 month (4 issues)
27%
Average Open Rate
MARKETING ROUNDUP
Join leaders in franchise marketing, innovation, and technology as they share stories and strategies from the cutting edge.
Why advertise in the Marketing Roundup?
Ready readers on the regular. Bi-monthly (6x a year) distribution to over 14,000 executives in marketing, technology, and more.
Unmistakable branding. Sponsor logo and brand mentioned are featured above the fold — so you are front of mind. First featured content piece within newsletter.
Compelling thought leadership. Share your insights and experiences with marketing, innovation, and tech with native images and content.
Pricing: $2,750/sponsored newsletter
1,500+ Monthly Homepage Page Views
IFA ACADEMY SPONSORSHIP
4,000+
Total Academy Users
ABOUT IFA ACADEMY
IFA Academy is a member-exclusive, self-paced training platform serving franchisors and franchisees at every level. From newcomers exploring the world of franchising to seasoned leaders seeking Franchise Executive Certification, IFA Academy provides entrepreneurs a way to learn from industry experts while gaining the tools for success — all in a single place.
Become an IFA Academy Sponsor!
As an IFA Academy Sponsor, your brand will be tied to all the lifelong learning of our members while establishing your reputation as being aligned with our franchise success philosophy and community.
SPONSORSHIP OPPORTUNITY
Sponsor Benefits:
1. Priority logo placement in the top welcome carousel
2. Dedicated homepage placement on the top right side (features a carousel for multiple messages)
3. Featured news section to include purely educational content
4. Sponsor recognition on IFA Academy notification emails (header or footer)
5. Company Logo and Clickable ad within This Week In Learning e-newsletter during months of sponsorship.
Sponsorship Pricing: $5,000/month; sold quarterly
13,000 Print Circulation (February Only)
56,000 Total Digital Circulation*
1,000
Short Run Print Distribution at IFA Events (see p17 for specific events)
FRANCHISING WORLD
Be the Face of Franchising.
Franchising World magazine is the pre-eminent voice and acknowledged leader for franchising worldwide.
2025 FRANCHISING WORLD AD RATES
70,000
Total Print & Digital Circulation
When you want to reach opportunity seekers, multiunit franchisees, and franchise industry professionals, Franchising World magazine gives you plenty of opportunities to show, tell, and sell.
Offered primarily digitally, Franchising World is housed and archived online as an evergreen resource that features clickable links driving traffic back to your franchise development site. The magazine is also available for free digital download at numerous events and expos throughout the year, maximizing your investment and reach.
Supplier Content Spotlights:
Go beyond branding with this robust content piece. Give insight into how you can help brands grow and thrive. Each spotlight will also be posted as a blog and housed and archived on franchise.org.
FRANCHISING WORLD 2025 CALENDAR FRANCHISING
JANUARY/FEBRUARY 2025
IFA Annual Convention Issue
Digital/Print
PRINT ISSUE
Success strategies for Industry Events. Networking tips to expand your influence. Essential Regulatory Insights. IFA Major Awards Unveiled! Get Acquainted with the 2025 IFA Board of Directors.
Franchisor Industry Spotlight: Business Services
Î Ad Opportunity:
Business Services Spotlight, Event Planning Companies, IFA Major Award Recognitions
Ì Bonus Distribution: Convention 2025
EDITORIAL: 12/20/25 AD CLOSE: 01/7/25 ARTWORK DUE: 1/14/25
MARCH
2025
IFA Convention Recap Issue
Digital / Short-Run Print (event distribution)
A recap issue of the 2025 Convention featuring session highlights, keynote speaker interviews, attendee spotlights, exhibitor shoutouts, and photos. Celebrate the Franchise of the Year (FOY) winners and learn about the Franchise Gives Back (FGB) service project.
Franchisor Industry Spotlight: Home Services
Î Ad Opportunity:
Home Services Spotlight, Convention Exhibitors and Sponsors, FOY Award winners, Speaker Authors
Ì Bonus Distribution:
All 2025 IFA and IFA Partner Events
EDITORIAL: 02/21/25 AD CLOSE: 03/11/25 ARTWORK DUE: 03/18/25
APRIL/MAY 2025
Responsible Franchising Issue
Digital / Short-Run Print (event distribution)
Legal Symposium featured speakers on franchise law trends. Celebrate the CFE graduating class with graduate stories, and explore IFA’s educational opportunities and college partnerships. Plus, a focus on responsible franchising and professional development initiatives.
Franchisor Industry Spotlight: Health and Wellness
Î Ad Opportunity:
Health & Wellness, CFE Graduate Recognition, Education Partners/ Professional Development, Law Firms
Î Bonus Distribution:
2025 IFA Legal Symposium, IFA/IBA Joint Conference, The IFA World Franchise Show EDITORIAL: 03/18/25 AD
04/2/25 ARTWORK DUE: 04/10/25
JUNE/JULY/AUGUST 2025
Foundations of Change: The Franchise Diversity Issue
Digital
Discover best practices for building diverse supplier and franchise networks, insights from women in franchising, and updates from IFA’s diversity councils. Highlights include inspiring stories from the first graduating class of the Franchise Ascension Initiative, an overview of the Diversity Institute, and veteran stories through IFA’s VetFran program.
Franchisor Industry Spotlight: Children’s Services
Î Ad Opportunity:
Children’s Services Spotlight, Diversity and Women in Franchising, FAI graduate acknowledgements, VetFran Sponsors, VetFran members.
EDITORIAL: 06/20/25 AD CLOSE: 07/01/25 ARTWORK DUE: 07/09/25
SEPTEMBER/OCTOBER 2025
Emerging Franchisor Issue
Digital / Short-Run Print (event distribution)
Best practices for emerging brands. Investment strategies and keys to financial growth. Training and Professional Development to grow yourself and your business. Emerging Franchisor profile interview.
Franchisor Industry Spotlight: Senior Care
Î Ad Opportunity:
Senior Care Spotlight, Emerging Brands, Professional Services for Emerging and Established Brands
Ì Bonus Distribution: Emerging Franchisor Conference 2025
EDITORIAL: 9/01/25 AD CLOSE: 9/30/25 ARTWORK DUE: 10/04/25
NOVEMBER/DECEMBER
2025
Year in Review and Trends for 2026 Issue
Digital
The hottest franchise marketing trends and technology resources for 2026. A look back at the legal issues, policies and trends impacting franchising. A review of thriving brands and their accomplishments. GR wins for the year. A look forward to the 2026 IFA Convention.
Franchisor Industry Spotlight: Restaurants and Beverages
Î Ad Opportunity: Restaurant and Beverage Spotlight, Professional Services in Marketing and Technology,
• Franchisee Profiles: Single & Multi-Unit
• Featured content from our partners
IFA DIGITAL TOOLKITS
Engage. Equip. Empower.
IFA Toolkits give invaluable insights to the franchise community from our knowledgeable supplier members. Covering topics such as marketing, development, technology and more, the information available will equip franchisors and franchisees to be more successful in achieving their goals!
Turn your knowledge into impact.
Reach key decision-makers in the franchise community.
Explain how you are helping clients just like them — in your own words.
Ensure your solution stays top of mind by providing high-value, relevant content leaders can’t find anywhere else.
Pricing:
Two-Page Thought Leadership Article: $3,850
Available options with purchase of white paper:
Full Page Display Ad: $1,100
Inside Front Cover: $1,900
Back Cover: $1,350
Pop-Up Video: $575
Front Cover Logo: $600 (Supplier Source Book only)
Marketing, Development & Technology Toolkit
OCTOBER ’25
Supplier Source Book
Two-Page Thought Leadership Article Sample
FRANCHISE
OPPORTUNITIES GUIDE
REACH + RESULTS
7,500 Print Circulation Per Issue
56,000
Digital Circulation Per Issue*
23,000* Franchise Executives (includes franchisors, suppliers, and single & multi-unit franchisees)
33,000* Opportunity Seekers
FRANCHISE OPPORTUNITIES GUIDE
The Go-to-Guide for Growth.
The Franchise Opportunities Guide® is the leading resource for entrepreneurs and opportunity seekers interested in franchising.
In addition to containing vital information about more than 1,200 franchise opportunities, legal issues, FTC information, and financing, the Supplier Section of the Guide is also used as a reference tool when identifying new supplier partners.
The Guide is published semi-annually (Spring/ Summer and Fall/Winter) and is distributed free of charge at franchise expos and online opportunity seekers. It is also sold in major bookstores and newsstands across the U.S.
Why You Should Get Inside the Guide
A comprehensive resource. Put your brand alongside vital tools every franchisee needs to find the right franchise.
Multimedia access. Available in print and digital formats to reach opportunity seekers wherever they are — in bookstores, at events, or online — all year long.
Trusted and tenured. As a longstanding publication of the IFA, the Guide is a credible and relied-upon resource for consumers and the franchise community alike.
IFA Member exclusive. You must be a member to have a directory listing.
63,500
Total Print & Digital Circulation Per Issue
FRANCHISE OPPORTUNITIES GUIDE
2025 FRANCHISE OPPORTUNITIES GUIDE AD RATES 2025 IFA and Supplier Forum Member Rates**
Ad Deadlines
2025
Edition
Listing Update Deadline: January 10, 2025
Logo Deadline: January 24, 2025
Front Section Deadline: March 7, 2025
Front Section Materials Due: March 17, 2025
2025 Fall/Winter Edition
Listing Update Deadline: June 24, 2025
Logo Deadline: July 8, 2025
Front Section Deadline: July 31, 2025
Front Section Materials Due: August 7, 2025
INTRODUCTORY VALUE PACKAGE
Print + Online Exposure for a full year!
Starting at only $2,700/year*
Featured top-of-page category logo on Franchise.org
Enhanced company profile on Franchise.org
Direct link to your website
Category logos in the next two Franchise Opportunities Guides® and next edition of the Supplier Source Book
Full-Page Display Ad Sample Advertorial Sample
Jumbo Logo Sample
Standard Logo Sample
GOAL-SPECIFIC BUNDLES
ARE YOU LOOKING TO ACCOMPLISH ONE SPECIFIC GOAL IN 2025?
Consider our targeted bundles below: Targeted Goals. Tuned-in Results.
DIGITAL LEAD-DRIVING BUNDLE
If your primary goal is to drive traffic to your website, this bundle is for you!
Includes:
(2x) Shared E-blast
Retargeting 50,000 guaranteed impressions
(1 Month) IFA Newsletters
(1x) IFA INsider
(12 Months) Introductory Value Package (print+online)
THOUGHT LEADERSHIP BUNDLE
Is your focus on providing your expertise to the franchise community through thought leadership and education? Then, this bundle is the right fit!
Includes:
(1x) Lunch-N-Learn Webinar
(1x) Whitepaper on Franchise.org (8-week sponsorship)
(1x) Content/Blog post on Franchise.org
SAVINGS ON ALL GOAL-SPECIFIC BUNDLES! Price Per Bundle: $10,500
BRAND AWARENESS BUNDLE
Are you looking for high impact branding and awareness to make sure your company becomes a common household name? Then this bundle fits the bill!
Includes:
(2x) 1/2 page ad Franchising World Magazine (2x) 1/3 Page ad Franchise Opportunities Guide
(12 Months) Introductory Value Package (Print+Online)
SUPPLIER ANNUAL BUNDLES
Plan for a Better Year Ahead.
Get more for your marketing dollar with our annual bundles.
Our comprehensive bundles allow our member suppliers to leverage their marketing strategy — and their opportunities — across our high-performance portfolio while increasing their brand recognition, messaging impact, and reach.
Silver Bundle: $15,000/year (10% savings)
Franchise.org Jumbo Introductory Value Package — 12 months
Franchise.org Content Post — 2x
Shared Supplier Eblast — 2x
Franchising World Magazine — 1 Full Page Ad (issue of choice)
IFA Digital Toolkits (issue of choice) — 2-page Thought Leadership Whitepaper + Display Ad
Gold Bundle: $30,000/year (14% savings)
Premium Franchise.org package — 12 Months
Franchise.org Content Post — 4x
Dedicated Supplier Eblast — 1x
Shared Supplier Eblast — 4x
IFA Insider Newsletter — 1x
IFA Newsletters (pick 1 of 4 options) — 1 Month
Franchising World Magazine — 1 Full Page Premium Ad (issue of choice)
IFA Digital Toolkits (issue of choice) — 2-page Thought Leadership Whitepaper
IFA Supplier Source Book Digital Toolkit — Full Page Display Ad
When you’re planning out how you want to tackle next year, whether it is for professional training or business development , IFA has an educational and networking event to sharpen your skills and get you out on the field, ready to face whatever comes your way.
2025 IFA EVENTS
IFA ANNUAL CONVENTION
February 10-13 | Las Vegas, NV
The IFA Annual Convention provides opportunities to explore every aspect of the franchising world. Attendees experience franchise-specific business development ideas, strategies for personal growth, and unique networking situations. You get all the franchise-focused education, all the franchise-centric community building, all in one place.
Coming together as an industry to collaborate will boost business for everyone in franchising. That’s why the IFA Annual Convention is critical to your success. We’re all in, linked by hard work, talent, creativity and grit.
INTERNATIONAL FRANCHISE SHOW LONDON
April 11-12 | London, England
Partnership event with At The IFA World Franchise Show, you’ll find everything you need to know to find the right business opportunity and run a successful franchise business from the start!
LEGAL SYMPOSIUM
May 4-6 | Washington, DC
Practical, real-world programming aimed at franchise lawyers addresses the latest business and franchise law developments.
IBA/IFA JOINT CONFERENCE
May 6-7 | Washington, DC
Co-hosted by the International Bar Association’s International Franchising Committee, discover what legal and regulatory issues are facing franchisors around the world at this exciting event.
IFA WORLD FRANCHISE SHOW
May 9-10 | Miami, FL
Partnership event with Fortem International At The IFA World Franchise Show, you’ll find everything you need to know to find the right business opportunity and run a successful franchise business from the start!
FRANCHISE CUSTOMER EXPERIENCE CONFERENCE
June 25-26 | Atlanta, GA
Partnership event with Franchise Update Media
Join us for this first of its kind event focused on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.
IFA ADVOCACY SUMMIT
September 15-17 | Washington, DC
Advcate for your business! Learn the latest legislative and policy updates impacting franchising and then storm Capitol Hill by joining other members of the franchising community during appointments with your Members of Congress.
FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE
October 7-9 | Atlanta, GA
Partnership event with Franchise Update Media
The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, COOs, CDOs and Development Executives charged with driving growth. With our dynamic agenda touching all facets of franchise development, the conference provides education to enhance franchisee recruitment, sales effectiveness as well as professional leadership.
EMERGING FRANCHISOR CONFERENCE
November 10-12 | Nashville, TN
Join other Franchise leaders and innovators to discover the latest way to take your franchise to the next level. Hear from development experts, speak with operations gurus, discover next-generation opportunities. Gather with industry leaders who are building the long-term success that creates real wealth for franchisor and franchisee.
Interested in business development opportunities, new pathways for lead generation and heightened brand visibility? Sponsorship and/or exhibit opportunities are available at many or all of these events. Contact Senior Director, Sponsorships and Exhibits, Lynette James, at ljames@franchise.org for more information.
Questions about our 2025 Events Game Plan? Contact us at events@franchise.org.
Be sure to visit www.franchise.org for continuing updates.