F.Mazzarella's portfolio

HELLO, HERE I AM...

I authorise the use of my personal data in compliance with Legislative Decree 196/03

I AM FRANCESCO MAZZARELLA born in agrigento on 10/12/1988 i live in via albisola 6 / turin / 10134 / italy francesco.mazzarella.10@gmail.com skype: francesco.mazzarella10 ph: +39 347 888 65 19

MY STUDIES 02/2011 – 07/2013 MSc in Ecodesign, Politecnico di Torino (Turin, Italy) MSc Thesis: “Design processes for social innovation. Critical analysis of worldwide approaches, from digital fabrication to artisans’ communities” GPA = 110 / 110 cum laude 02/2013 – 06/2013 MSc in Design, Innovation and Sustainability, UEMG (Belo Horizonte, Brazil) Visiting student for developing MSc thesis 09/2011 – 02/2012 MSc in Industrial Design Engineering, University of Twente (Enschede, NL) Exchange Student - GPA = 8,3 / 10 03/2011 – 10/2011 Alta Scuola Politecnica (Turin - Milan, Italy) MSc Courses and Multidisciplinary Project “DeCoSe, Designing Collaborative Services to boost social innovation in Smart Cities” 09/2007 – 12/2010 BSc in Industrial Design, Politecnico di Torino (Turin, Italy) BSc Thesis: “Young Design Today, between self-production and craftsmanship.

Focus on Torino Design Week” GPA = 110 / 110 cum laude 09/2002 – 07/2007 Senior high school specializing in classical studies (Agrigento, Italy) GPA = 100 / 100 cum laude

MY WORKS 12/2013 – Present Tata Consultancy Services (Budapest, Hungary, www.tcs.com) AIESEC Intern: Service Desk Analyst, providing multilingual (Italian, English and Portuguese) IT support to multinational companies 11/2010 - 10/2013 Torino Design Week (Turin, Italy, www.torinodesignweek.org) Volunteer designer of exhibitions and conferences: “+ Design x il Lavoro” (2013), “Torino Design Domani” (2012), “Design Inside” and “SelfMadeMeeting” (2010) 02/2013 – 06/2013 Comuninades Criativas das Geraes - DESIS Lab (Belo Horizonte, Brazil) Volunteer researcher involved in the local artisans’ community (within the international DESIS network) 01/2011 – 02/2013 Torino Lab (Turin, Italy, www.torinolab.it) Assitant Project Manager: selection and management of design suppliers, consulting, graphic and communication design 03/2012 – 02/2013 Politecnico di Torino, BSc in Design and Visual Communication (Turin, Italy) Teaching Assistant in the courses: “Graphic Design”, “Design III”, “New Materials for Design” 02/2010 – 03/2010 Undesign (Turin, Italy, www.undesign.it) Graphic designer: logo design, editing design

MY ACHIEVEMENTS AND SKILLS 02/2010 – Present Materialmente (Turin, Italy) Prototype “Ven-aria” shown at several exhibitions; soon on production and sale Participation to the collection “Materialmente”, published in the ADI Design Index 2013 03/06/2013 Semana UEMG (Belo Horizonte, Brazil) Organizer and speaker of the conference “Design e Tecnologia Social: percepção do intercâmbio Brasil/Itália” during the “Semana UEMG” 07/2012 – 01/2013 4th International Forum of Design as a Process Paper “Self-production: a human-centred design process” published in the conference proceedings(co-author: prof. P. P. Peruccio) 23/10/2012 Pecha Kucha presentation at SENSEable City Lab, MIT Skype presentation of the research “Sustainable Design and Digital Self-production” 04/2012 – 07/2012 Matriculation Campaign 2012/13, Politecnico di Torino Communication campaign “A Torino batte un Cuore Politecnico” INFORMATIC SKILLS Illustrator, Photoshop, Indesign, Prezi, Autocad, Rhinoceros, Blender, Office LANGUAGES Italian (Native), English (Fluent), Portuguese (Good), Spanish (Elementary)

COMMUNICATION

DESIGN

CUORE POLITECNICO Poster and communication for the Matriculation Campaign 2012/13, Politecnico di Torino.

Technical representation of a heat, drawn by a laser, symbol of passion for technique, and innovation.The measurements provide information about the Institution.

Design selected and realized.

Politecnico di Torino, 2012 with: D. Forneris

OPEN EYE SHUT

CURIOUS

OPEN-MINDED

QUITE

Logo design according to the values of the brand (curious, open-minded, quite), texture design and business card.

open eye shut

Universitary project 2012

open eye shut

Mario Bianchi graphic designer

via san donato, 10 10122, Torino, Italia m. +39 345 22 85 725 l.stefani@gmail.com

CHIERART Social communication campaign to enhance a new food culture. “Viral installations on the street furniture in the city of Chieri.

It aims at redeveloping the image of the territory, boosting local tourism and enhancing the (materials and artisanal)resources of the city.

Universitary project 2010 Sponsor: Chiereat

HALF FULL A positive urban action to see “the glass half full�. It consists of 250 large red helium baloon that animated piazza Castello (Turin), within the area bounded with water-gypsum paint. Passers-by was invited to share a red baloon and with it, share an emotion (a hug, a greetin, a smile...).The aim is to provide people in the street with a happy moment. with: Wladimir Marnich Fabio Guida www.youtube.com/w atch?feature=player_ embedded&v=afUma GAouzI

TORINO SI FA IL MAZZO Self-production of a card deck as a gift to the mayor of Turin.

LIke the mayor has left a mark on the city of Turin, so 40 citizens were coordinated to realize in his honor a unique piece of card deck representing the culture of Turin (art, industry, elegance, institutionalism), leaving their mark through typical materials of the city (rubber latex, car oil, gianduia, inch).

FRONTE

In collaboration with: Piero Gilardi Centro Ricerche Fiat Guido Gobino City of Turin

RETRO

IMPARARE FACENDO

imparare facendo un workshop per scoprire le analogie tra persona e marchio

Coorporate image represeting the values of personal identity expressed by the students of ISITCG, Aosta.

il mio marchio a nasce dall’idea un elefante golo chiaramente isp ad annibale le cui zanne div delle posate con divorare ogni ci

istituto di ragioneria ISITCG di aosta 22 gennaio / 18 marzo 2010

Logo design and editing of the workshop catalogue.

origine del marchio, tipografica e pale

with: Undesign S. Pellerino 2010

a partire dai valori definiti dagli studenti di aosta abbiamo disegnato i marchi in modo che li rappresentassero al meglio

http://issuu.com/un design/docs/impara re_facendo

francesco mazzarella

studente del corso di laurea in disegno industriale al politecnico di torino, tirocinante presso lo studio undesign

il mio marchio j si ispira all’imm delle picche stil per rievocare un ideogramma

origine del marchio, tipografica e pale

annibal di oso pirato annibale

goloso

ventano on cui ibo

helvetica black

grigio caldo

bodoni MT italic

blu

Aa

Aa origine del marchio, tipografica e palette cromatica

jollywang magine lizzate

ette cromatica

cuore

chiave di basso

®

ette cromatica

a cinese

il mio marchio nasce dalla sintesi di una chiave di basso e di un cuore simbolo della solidarietà valore base per il mio brand

wang changxian picche

avantgarde gothic extra light

wang changxian

il mio marchio teleciaba si ispira all’immagine di un televisore con le antenne il naming riprende un mio soprannome ciaba che sottolinea una mia caratteristica particolare essere pantofolaio

ciabatta

®

hiruko black aternate

rosso/nero

origine del marchio, tipografica e palette cromatica

ciabatta

televisore

Aa

ciano

PRODUCT DESIGN

VEN-ARIA Collection of flower-shaped fans, inspired by the first Queen of Italy, Margherita of Savoy, collector of fans and supporter of the Italian market against the Oriental competition.

Thanks to the air movement generated by using the fan, you can cool off during a visit to the Royal Residences, enjoy the scents, empathize with the ancient court life and regain a queen-like gesture, but in a modern way, thanks to the use of a humble materials such as thecardboard.

Prototype, 2010 Soon on production and sale within the Royal Residences’ circuit Publicated on: ADI Design Index 2013 “Materialmente” (C.Germak, C. De Giorgi, M. Bozzola) Exhibited at: Triennale di Milano, 2013 Artò, 2012 Materialmente, 2011 Sponsors: Politecnico di Torino Confartigianato Torino Regione Piemonte with: V. Castro F. Montagner M. Schioppetti

PACCO REGALE

Packaging line (folder, large and small box) for a merchandising collection for the Royal Residences of Piedmont. It is made of recycled cardboard with texture inspired by the historical Annunziata necklace. A red elastic band allows to easily and reversibly close the packs.

Universitary project for Materialmente, 2010 with: V. Castro, F. Montagner, M. Schioppetti

CRESCO NON CRESCO Meter for kids to valorize a limit of Tefor (recycled plastic laminate). It consists of punched tiles to be attached to any surface (cabinet, pillar...).The child approaches the object and detaches the piece corresponding to his height and he fixes it on the packaging/poster to form a daisy that grows with the child.

Universitary project for Regenesi, 2009 with: E. Cadoni, V. Lupo

SERVICE DESIGN

SYSTEMIC FARM Systemic farm conceived for satisfying the food demand of the future population of Enschede (NL) in 2030, in respect of the animal welfare.The farm consists of animal breeding, agriculture and other activities. It is sized according to the healthy diet of the consumer which is actively involved in the farm activities.

Pure water

Fish

FISH FARMING

Lake Spaarbekkens Drinkwaterleiding 300.000 m3 ; 3000 tenchs bred Worms

Algae

Manure

Grey water

P

HYDROPONICS

Floating system ; space: 5,46 ha Rain water

Le

ROOF GARDEN

Universitary project, 2011

Grass

See

VEGETABLE GARDEN space: 117.32 ha

with: A. Al-Shorachi, R. Geerthuis, C. Valerio

Potat Purified water

Alfalfa

Oat Barley

Plumage

484.000 eggs/year

Chicken meat

Egg shells

81.000 kg/year

Eggs

Fish

Sugar beet pulp Cotton seed Soybean

HEN-HOUSE

Milk

50 cow Holstein space shelter: 675 m2 space outdoor: 9.000 m2

9.000 kg/year

2.200 hens Barnevelder total space: 2,57 ha Manure (shelter 367 m2 outdoor 4.400 m2)

CATTLE

Purified water

Urine

Biogas

Milk

425.000 l/year

Apples

BIODIGESTER

Continuously Stirred Tank Reactor 2.000 tons/year processed

515.970 kg/year

Pears

ettuce

Grey water

Healthy Proteins

EXTERNAL SUPPLIER

30.000 chicken Barnevelder total space: 3,5 ha (shelter 5.000 m2 outdoor 60.000 m2)

Fruits

POULTRY

Grain Rye

Healthy Diet

Chicken meat

Eggs

221.130 kg/year

Agricultural waste

Lettuce

Corn Fertilizer

eds

CORN FIELD Lentils

Peas

ORCHARD

Apples

space: 39,5 ha

267.540 kg/year

Vegetables

Onions

Potatoes

space: 20 ha ; 7.924 trees

382.200 kg/year

Onions Pears

Lentils

11.700 kg/year

Peas

23.400 kg/year

Whole Grains

toes

273.000 kg/year

WEIGHTED SHELVES Weighted shelves to improve the inventory management in restaurants.

Project developed through “Scenario Based Product Design” techniques (Personas and Scenario generation, User observation, CUTA, Design improvisation...).

CURRENT SCENARIO

Sandra

RESTAURANT

1. Prepare the ingredients for the dishes around 2 hours before opening (Sandra)

3. Nicolas writes down reservations (customers call to make reservations) (Nicolas)

Sandra

Sandra

PURCHASING

ADMINISTRATION

5. Take orders at the table (Nicolas)

STORING 1. Starts the laptop

3. Enters the data into the administration file

2. Gathers all the bills and ‘revenues’

1. Orders drinks delivery from home

4. Check if the balance is correct

3. Drives to the supermarket by car

5. Pay by cash or PIN

Sandra

Nicolas

7. Finish off the dishes (Sandra/Isabelle)

2. Gets shopping bags, cooling box and cart to the car

1. Park the car (Sandra) 4. Gather the groceries

Universitary project, 2011 with: J. Donker R. J. den Haan A. Herrera Jaramillo C. Valerio

Nic

6. Packs the food into the car

7. Drive to the restaurant

3. Store the fresh food in the refrigerator (Sandra)

2. Bring the groceries inside the storage (Sandra/Nicolas)

4. Put the dry food on the shelves (Sandra)

5. Bring the ingredients for the day inside (Sandra)

9. Close the restaurant (for the customers) (Sandra)

11. Clean the restaurant and the kitchen (Fabiola)

13. Check the storage and throw away bad ingredients (Sandra)

DESIGN FOR FUTURE SCENARIO

colas

Isabelle

Fabiola

Nicolas

2. Opening the restaurant at 16.00 (Sandra)

4. Welcome guests (Nicolas)

6. Start cooking (Sandra)

8. Serve the drinks and food(Nicolas)

DELIVERY

1. Receive order by phone or email (Nicolas)

2. Finishes off the dishes (Sandra)

3. Pack the food (Nicolas)

4. Determine delivery route (Nicolas)

5. Drive to customer by car/scooter (scooter: delivery boys)

10. Employees have dinner 7. Drive back to the restaurant (scooter: delivery boys)

12. Count the money in the cash machine (Sandra/Nicolas)

14. Make shopping list for the next day (Sandra)

6. Deliver the food at customer’s house (scooter: delivery boys)

VISUAL SKILLS

LIFE DRAWING Life drawings of architectures and infrastructures, realized through pencil and water-colours.

2012

RENDERS 3D models Software used: Rhinoceros and Blender.

Postproduction: Photoshop.

Unversitary exercises, 2010

RESEARCH

DESIGN PROCESSES FOR SOCIAL INNOVATION The thesis analyses how design processes can contribute to social innovation. Through field research, worldwide approaches to self-production are critically analysed, from Italian microentrepreneurship to Dutch digital fabrication to Brazilian artisans’ communities.

MSc thesis in Ecodesign Politecnico di Torino GPA: 110/110 cum laude supervisors: P. P. Peruccio (POLITO) R. Engler (UEMG)

HUMANITIES & SELF-PRODUCTION Self-production: a human centred design process.

The sustainable future of self-production through a humanistic and participatory process Co-author: prof. P. P. Peruccio keywords: Self-production, human-centred design, participatory design, sustainability Published in the proceedings of the “4th International Forum of Design as a Process” Belo Horizonte, 2012

SCIENTIFIC THEMATIC MEETING OF THE LATIN NETWORK FOR THE DEVELOPMENT OF DESIGN PROCESSES

Proceedings of IV International Forum of Design as a Process, v. 1 Sebastiana Lana, Rita Engler, Regina Alvares Dias (org.)

DESIGN CENTERS WORLDWIDE Mapping the complexity and heterogeneity of approaches of Design Centers in the world as a source of inspiration for a project for Turin.

INCUBATORE

PARCO SCIENTIFICO E TECNOLOGICO

CONTINUUM CONTEST DESIGN CENTER

CO -creation /-working -funding

DESIGN MANAGEMENT

DESIGN CENTER METROPOLITANO

DESIGN CENTER OBIETTIVI

Presentation at the conference “Torino Design Domani” Torino Design Week 2012

RISULTATI DAL 2006 22.000 DESIGNER

QUALITÀ DEL DESIGN DI OGGETTI, EDIFICI, SPAZI PUBBLICI

FORMAZIONE

PROMOZIONE

DESIGN POLICY (GUIDA NEI PROCESSI DI DESIGN)

750 mln FATTURATO NEL SETTORE DESIGN

COMUNICAZIONE

RICERCA APPLICATA

NETWORKING

POSIZIONARE MONTRÉAL COME DESIGN CITY

+ 80 DESIGN CENTER NEL MONDO

34%

DELL’INDOTTO ECONOMICO TOTALE DAL SETTORE DESIGN

65%

DELLE INDUSTRIE DEL QUEBEC STABILITE A MONTRÉAL

CONTACT ME!

via albisola 6, turin francesco.mazzarella.10@gmail.com skype: francesco.mazzarella10 +39 347 888 65 19