LaunchPad Branding

launch pad

BRANDING GUIDLINES TAGLINE Homes that build communities and futures

WHO WE ARE LaunchPad is a housing project that is for young independent adults, ready for a new start in modern and inspired accomodation. It is here to help people break out of student rentals, supported housing or overpriced accomodation. LaunchPad is brought to you by innovative collaborators, 1625 Independent People, University of Bristol Students Union and United Communities. We aim to bring people together, help increase diversity in communities and build wellbeing for the best start in life.

INTRODUCTION TO BRANDING The branding is a collaborative work between the three key organisations. Orange features in all three organisations’ branding. The colour denotes values of enthusiasm, fascination, happiness, creativity, determination amongst others; symbiotic with LaunchPad values. We aim to present a brand that is young, clean, innovative, on trend and professional to mirror the service as a whole.

VALUES The marketing and design of LaunchPad should reflect the following values: Integration, wellbeing, innovation, home, aspiration, diversity, community, equality, ethical, good quality design.

VOICE, DICTION & TONE Upbeat and friendly with a sense of purpose and professionalism.

COLOUR PALETTE CMYK FOR PRINT

RGB FOR WEB

HEX TAG

c/0 m/50 y/90 k/5

r/234 g/142 b/35

#ea8e23

c/0 m/0 y/0 k/75

r/100 g/99 b/99

#464363

There are two different formats that the colour can be presented in. The first is, RGB (Red, Blue, Green), this format is for viewing the image digitally (for example, online, in a pdf document, on a website).

The second is , CMYK (Cyan, Magenta, Yellow, and Black), this format is for printed materials (like leaflets or posters).

If the wrong format is used the colours presented can look different to what they actually are so it is important to use the correct one.

LOGOS

launch pad

launch pad

Do: Use to brand any LaunchPad documentation Use for any advertising or marketing Use the biggest resolution possible Use in conjunction with the other organisation’s logos Don’t: Pull and stretch the image so it is distorted. To enlarge or reduce the size click on the image to highlight the drag marks, then press and hold ‘alt+shift’, while holding these keys down, click one of the corners or the image and drag

PATTERNS Patterns (as depicted in the logo) are limited to clean lines and triangles.

IMAGERY In line with the values, imagery should always depict a sense of community, positive portrayals of young people, diversity and positivity.

SOCIAL • Promotion and affiliations on social should be tagged as #LaunchPad. • Key organisations need to be referenced; @U_Communities, @Bristol_SU, @1625ip.

• Other hashtags that help to depict the project: #Innovate #Community #BristolHousing #HousingSolutions #YoungPeople #Manypeopleonecommunity #Wellbeing #GrandDesigns #CuttingEdge #Design #Cohesion

COPYWRITE Please note that LaunchPad is not a copywrited brand. It is a commonly use term particularly in learning, charity and furthering others and it is therefore important to be clear when referring to this particular project of ‘LaunchPad’.

LAUNCHPAD

Homes that build better communities & futures

INTRODUCTION We are looking to create an interesting development opportunity on the car park at the bottom of Alexandra Park, Fishponds BS16. For more information, read on and also come to a drop in (event details are in the side bar).

LaunchPad housing is for the young independent adult, ready for a new start in life in modern and inspired accomodation. It is here to help people break out of student rentals, supported housing or overpriced accomodation. LaunchPad is brought to you by innovative collaborators, 1625 Independent People, University of Bristol Students Union and United Communities. We aim to bring people together, help increase diversity in communities and build wellbeing for the best start in life.

HOW IT BUILDS COMMUNITY We believe in solutions that support a young person's journey and which create a better sense of community in Bristol. By integrating young people who are particularly passionate about connecting with others and proactively building community is one step toward our end goal.

NEXT STEPS

IMPACT ON YOU LaunchPad will:

If you are interested in finding out more please come to our drop in.

Date: Saturday 1 December 2018 Time: 10am – 12pm Venue: St Matthias, pupil referral school, Alexandra Park Rd, BS16. In the hall.

Jayne Whittlestone, United Communities Email: jaynew@unitedcommunites.org.uk Launchpad@unitedcommunities.org.uk

     

Be sensitive to surrounding homes Be in keeping with the local environment Add to the community Back on to the playing fields Make better use of the car park where it is being built Add value to the physical neighbourhood/environment

We are looking to apply for planning and start work on the site in spring 2019 with young people moving in from September 2019.

If you have any comments let us know by 5th December 2018.

PARTNERS

CUTTING EDGE INSPIRED HOMES

launch pad Building communities and futures

Modern design, making friends, community Tired of expensive and substandard accommodation? Get ready to move into the place to be.

LaunchPad is an exciting venture where cutting edge design, community and affordability meet.

• Modular housing built in Fishponds with easy access to the city centre • Fantastic local bars and shops • Affordable accommodation • Ready to move into September 2019 • LaunchPad helps build community with young people from different walks of life, including key workers, the university and others • The homes are built with the intention to connect communities Make your home the best place to be.

Register your interest now: Launchpad@unitedcommunities.org.uk www.unitedcommunities.org.uk

PARTNERS 16 25 Independent Independent People

People