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framework BUILD YOUR LIFE IN STYLE

MONIKA HIBBS ON BLOGGING, BFREND & FOLLOWING YOUR HEART

SHOPPING THE ART OF INVESTING DENIM GUIDE, SIMPLE BUDGET TIPS + MORE

ISSUE 4 september 2012

CHRISTIE LOHR

DRIVE NINE TO FIVE


ISSUE 4

september 2012

on the cover

“Cover girl Monika has a radiant smile that lit up her entire photoshoot and caught the eyes of passersby at each of our fun, downtown locations!"

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framework BUILD YOUR LIFE IN STYLE

8 CONTRIBUTORS 10 EDITOR’S LETTER

11 12

CHECKLIST

14

BOOK CLUB

essentials 13

EDITOR’S PICKS Dark Night

New Beginnings

130 BLOGGER PANEL Jennifer Pistor Alana Parsons Mikki Fox Cee Fardoe

15 The Framework Girl makes great use of her library card with our newest monthly feature, Book Club!

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CONTENTS

style

&

beauty

18 5 TIPS TO ACE YOUR PROFESSIONAL STYLE

26 BEAUTY SCHOOL

How To: The Red Lip

30 FASHION 101

Denim shopping & fall denim trends

38 STRETCH YOUR FALL SHOPPING BUDGET

40 DESIGNER LIVING Lindsay Walsh of Standing Armed

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42

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CONTENTS

culture & living

16 OFFICE SPACE

22

Cheery workplace accessories

20

LUNCH DATE

A leisurely menu inspired by Italy

25 WINE TRIO Italian Reds

GIRL 68 SHOP Violet Hill boutique's Nicola Gillam

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ISSUE 4

september 2012


CONTENTS

56 84 94 112

features

THE ART OF INVESTING

121

A DAY IN THE LIFE

The Framework Girl's fall fashions from morning 'til night...

DRIVE NINE TO FIVE

Christie Lohr on passion, entrepreneurship, and fall fashion...

BLOGGER TO BUSINESS

Monika Hibbs: The Doctor's Closet to BFREND and beyond...

ISSUE 4

september 2012

66


meet the team... BRIA LEAR

Founder & Editor-in-Chief KATHRYN KANG Editorial Intern

RHYA JOHNSTON-WALLACE Editorial Intern

85 49

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SACHIN KONA PHOTOGRAPHER

FRANCES VAN TOL PHOTOGRAPHER

MARC MARAYAG PHOTOGRAPHER

SARA CONSTANTINEAU WRITER

ALICIA QUAN STYLIST

DARINA KOPČOK WRITER & PHOTOGRAPHER

Vancouver, BC

Burnaby, BC

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Surrey, BC

Vancouver, BC

Vancouver, BC

Vancouver, BC


CONTRIBUTORS

MELISSA SKODA PHOTOGRAPHER Vancouver, BC

KALE J. FRIESEN PHOTOGRAPHER Vancouver, BC

JESSICA W. NOUJEIM MAKEUP & HAIR ARTIST North Vancouver, BC

many thanks to this month’s contributors!

~ love, Framework

CHRISTINA HEYDANUS WRITER White Rock, BC

SOPHIE COLLINS WRITER Vancouver, BC

JENNIFER PISTOR BLOGGER & STYLIST Vancouver, BC framework

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EDITOR’S LETTER

dear...

This. Is. BIG. I couldn’t help but think how big, as I uploaded this month’s edition of Framework. Our first September issue! Anyone with a remote interest in fashion and the world of glossies can tell you the importance of this one month. And, if pure size is any indication, let’s just say September is the most content-rich issue yet. We’ve packed our pages with the best in fall fashion and lifestyle, and a few new staples you can look forward to each month. In “Book Club,” page 14, we’re giving you the run-down on three great reads with new beginnings in common. And in “Beauty School,” page 26, our resident beauty expert shares a step by step for the perfect red pout. (Plus, don’t miss out on our Beauty giveaway from Bourjois Paris!) September is synonymous with fall style, and in this month’s interviews we bring you the faces of fashion—some of Vancouver’s best industry insiders. When it comes to careers in the rag trade, these women exemplify the passion, drive, and commitment needed to succeed. From our cover girl Monika Hibbs, who’s blog “The Doctor’s Closet” launched her thriving jewelry business, to Christie Lohr, who made a name for herself first on Breakfast Television and now with her Nine to Five career websites, our fall features are a must-read. Wondering what to wear this season? “The Art of Investing,” page 56, makes a strong case for the classics, and our September “Blogger Panel” is in full accord. This month

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the Framework Girl also shares her signature style in our fall fashion photoshoot, “A Day in the Life,” page 84. Until next time, fall in love… with fashion.

BRIA LEAR, FOUNDER & EDITOR-IN-CHIEF

editor@frameworkmag.com


CHECKLIST

THIS MONTH WE SUGGEST

the framework girl... Cozies up in a cafe with her book club’s latest read Paints her pout the deepest shade of red Refreshes her office with colourful accessories Leaves her umbrella behind and dances in the rain Wraps herself up in a favourite fall scarf Prepares a leisurely weekend lunch inspired by Italy Picks up a few fashion classics and shops her closet like a stylist Indulges in a hot, scented bubble bath framework

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EYE PALETTE ILLAMASQUA, $54

JONATHAN ADLER CHANDELIER THE CROSS, $1595

DARK NIGHT RICH TEXTURES AND DEEP PLUM LEND ROMANCE AND INTRIGUE TO CRISP EVENINGS

GIANNI AND DONATELLA BY SANTE D'ORAZIO BURKE DECOR, $40

BEADED CLUTCH FOREVER 21, $32

ALICE + OLIVI DRESS NET-A-PORTE $495 CUSTOM QUEEN ANNE OTTOMAN THE CROSS

VOL C BOOTIES ALDO, $120

NO


EDITOR'S PICKS MARCUS LUPFER SWEATER BOUTIQUE 1, $476

REVLON LIPSTICK DRUGSTORE. COM, $8

CHRISTIAN LACROIX DESIGNERS GUILD PILLOW BURKE DECOR, $190 VERA WANG WEDGEWOOD GOBLETS THE BAY, $60 EACH

CUT LACE TRAY URBAN OUTFITTERS, $24 HELMUT LANG GLOSSED JEANS NET-A-PORTER, $230 FOX LOAFER TORY BURCH, $250

IA

ER,

LUSPA CRISP CHAMPAGNE CANDLE ORDSTROM, $28

'CARRY ON' NAILPOLISH ESSIE, $8

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BOOK CLUB NEW BEGINNINGS

EVERY MONTH WE CHOOSE THREE MUST-READ BOOKS, FROM RECENT RELEASES TO OLD FAVOURITES, THAT WOULD FIT INTO ANY FRAMEWORK GIRL’S BOOK CLUB. IT’S JUST ONE MORE EXCUSE TO GET TOGETHER WITH FRIENDS OVER SWEET TREATS AND COCKTAILS!

by Sara Constantineau Even if your school days are long gone, there’s something about September that feels like a fresh start. The carefree days of summer are ending and it’s time to get down to business, tackle new challenges, and dream up new goals. That makes it the perfect time to read something that inspires you and motivates change. This month’s picks all share that contrasting quality of uncertainty and optimism that comes from nostalgic reflection, enabling self awareness so you can break out of your problems and begin anew.

THE RULES OF CIVILITY BY AMOR TOWLES

4/5

THE STORY

Witty working girl Katey Kontent reflects on her life-changing 25th year living in New York City in the late 1930s. While celebrating New Year’s alongside her glamour-loving bestie Eve, she meets the elusive and handsome Tinker Grey. His friendship brings her into the inner circle of Manhattan’s movers and shakers and exposes her to the sabotage and subterfuge that occurs when you rise from obscurity.

WHY YOU’LL LOVE IT

This Great Gatsby-esque novel presents a fascinating look at New York City in a time of great transition, effortlessly evoking the style, music, culture, and society of the era. Despite the historical setting, Katey’s drive to succeed in her career and relationships makes her ultra-relatable to today’s twenty-somethings striving to make a name for themselves.

BEST FOR: LOVERS OF SIDECARS AND SMOOTH JAZZ 14

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BOOK CLUB

THE GLASS CASTLE

3.5 / 5

BY JEANNETTE WALLS

THE STORY

Jeannette Walls offers an intimate, nonjudgmental account of her destructive upbringing, revealing how she and her three siblings were both enchanted and abandoned by their incredibly dysfunctional parents. Despite the poverty, mental illness, chaos, and danger that permeated her childhood, she is able to recognize her own strength and fight for a better life.

WHY YOU’LL LOVE IT

The truth is often more astonishing than fiction, and this memoir about trumping adversity proves it. It’s a universal story about rising above a difficult past to become the person you want to be, no matter how the cards are stacked against you.

BEST FOR: ANYONE SEEKING TO TRIUMPH OVER HARDSHIP

THE SENSE OF AN ENDING

4.5 / 5

BY JULIAN BARNES

THE STORY

Middle-aged, divorced, and average in all respects, Tony Webster recalls his seemingly unremarkable life, starting with the schoolaged friendships and relationships that continue to affect him decades later. This brief but piercing story examines love, loss, death, and the messiness of life and how we remember it.

WHY YOU’LL LOVE IT

Winner of the Man Booker Prize, this somewhat dark and philosophical story provides an opportunity to reflect on both the mundane and sometimes extraordinary events that shape us.

BEST FOR: BRITISH BIBLIOPHILES AND ENGLISH LIT MAJORS framework

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INTERIORS CHEEKY STICKY NOTES INSTANTLY REFRESH YOUR DESK, AND MAKE REMINDERS MUCH MORE FUN! KATE SPADE $26, NORDSTROM

TORY BURCH $256 BLOOMINGDALE'S

OFFICE S PA C E Why should students have all the fun? These cheery office accessories are enough to give your workspace—and your productivity—a fall facelift. It's back to school for the working girl! BY KATHRYN KANG ADD PERSONALITY TO YOUR SPACE WITH A PRINT TO KEEP YOU INSPIRED EVERY DAY MATEO & TOBIAS $26, ETSY

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LANVIN $50 KIRNA ZABETE

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INTERIORS WHO WOULDN'T WANT TO STAY ON SCHEDULE WITH THIS PRETTY DAYTIMER AND CALENDAR? KATE SPADE $168, URBAN OUTFITTERS $28

FRESHLY PICKLED $35

PERFECT FOR JOTTING DOWN MESSAGES, TO-DO LISTS, AND BRILLIANT IDEAS! ANTHROPOLOGIE, $58

YUBZ $40

OUR EDITOR BRIA KEEPS A COLOURFUL BUNCH OF MOLESKINE NOTEBOOKS HANDY AT ALL TIMES. MOLESKINE $16, CHAPTERS | SMYTHSON $75, NET-A-PORTER

EVERY OFFICE NEEDS POLKA DOTS... AND A STAPLER.

KATE SPADE $26, NORDSTROM

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5 fashion tips that

WORK BY CHRISTINA HEYDANUS

1. 2. fridays are for fun

Fun Fridays not only mark the end of the work week, but are also great opportunities to change up your dress code! If your office has a casual Friday, try a clean cut pair of jeans (no holes!) or coloured trousers paired with heels and a simple top.

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colour concentrate

Keep your clothes classic and add a bold colour to your outfit with statement pieces such as a pair of heels or a clutch to energize your work attire. If your industry is less traditional, try a welltailored pair of jewel toned dress pants to refresh your go-to neutrals. For casual flair, pair your coloured trousers with a cute

THE FRAMEWORK GIRL KNOWS HOW TO FIND THE PERFECT BALANCE WITH HER DRESS CODE! NEVER TOO OVER-THE-TOP OR UNDER DRESSED, HER LOOK IS ALWAYS SOPHISTICATED AND POLISHED, WITH POPS OF PERSONAL STYLE. DIFFERENT INDUSTRIES HAVE VARYING STANDARDS OF WORK-APPROPRIATE CLOTHING, AND WHILE STRICT WORKPLACE DRESS CODES ARE A THING OF THE PAST, IT’S UP TO YOU TO DRAW THE LINE BETWEEN WORK AND WEEKEND ATTIRE. THIS SEPTEMBER, ACE YOUR PROFESSIONAL STYLE WITH OUR CHEAT SHEET TO WORKING YOUR DRESS CODE.


4. 5. 3. t-shirt and blazer, or a boatneck sweater.

A+ for accessories

beauty magic

Makeup and hair can make or break you in a work environment; Accessories add a save the smokey eye playful twist to your for after work cocktails sophisticated work and go for elegance look by amping up your and sophistication by style and showing off playing up just one your personality; they’ll feature. This season, also make any of your we’re particularly tired ensembles look smitten for cat eyes, brand new without a strong eyebrow, breaking the bank! A or a bold lip. The set of bracelets or a opportunities are chunky necklace can endless for your tresses; complete a simple outfit from top knots, to sleek and add some sparkle ponytails, or straight to your nine-to-five; and smooth to bouncy The Framework Girl waves, change it up to especially loves a fun add some excitement to cocktail ring!

G TIN P E C AC NTS! Y L T DE REN STU R CU NEW

FASHION

you work week.

comfort is key

Ever thrown something on, but had the gut feeling it wasn’t right? (Ahem, mini skirts we're talking about you!) More often than not how you look in an outfit is related to how you feel when you wear it. One of the best tips we can give you is to choose work wear that makes you feel confident and capable. Dress for the job you want, and you just might get it sooner than you think! fw

Me

Design, drafting & sewing lessons in White Rock, BC

Classes are personalized and tailored specifically to your needs and skill level. No minimum skill level required. Classes are available for children and adults. Handouts, learning aids, and use of 4 different types of sewing machines included at no additional cost. **extra cost for fabric and notions**

Contact us at sew_me_lessons@hotmail.com or find us on facebook at www.facebook.com/sewmelessons


EASY ANTIPASTO pecorino romano prosciutto sopressata salami assorted olives fresh basil to garnish

Lunch Date

recipes & photos by Darina KopÄ?ok


CUISINE

CAPRESE SALAD INGREDIENTS:

1 – 200g container mini bocconcini ½ pound/250g grape or cherry tomatoes 3 tablespoons olive oil 1 tablespoon balsamic vinegar 1 small garlic clove, finely minced handful basil leaves, coarsely chopped salt pepper DIRECTIONS: • Drain the bocconcini cheese and dry off with paper towel. • In a small jar, combine oil and vinegar with garlic; mix well. • Toss tomatoes and cheese in a salad bowl with the chopped basil; oil mixture and a bit of salt and pepper. • Add more salt and pepper to taste. Serve immediately.

RECALL THOSE LAST DAYS OF SUMMER AND IMPRESS YOUR GIRLS, OR YOUR MAN, WITH A LEISURELY LUNCH INSPIRED BY ITALY... framework

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LINGUINI WITH BASIL, FETA, & LEMON INGREDIENTS:

14 ounces/400g linguine 2 tablespoons butter ¼ cup grated Parmesan cheese ¼ cup Macedonian Feta cheese, crumbled ¼ cup roughly chopped basil leaves 1 tablespoon lemon juice grated lemon zest salt pepper DIRECTIONS: • Cook the pasta until it is al dente. Drain in a colander, shaking off the excess water, and transfer to a large serving bowl. • Toss pasta with butter. Add the cheeses, lemon juice, lemon zest, and basil; mix thoroughly. • Add salt and pepper to taste. Serve immediately.

LIGHT AND FRESH, THIS PASTA IS QUICK TO PREPARE AND WORTH LINGERING OVER! 22

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CUISINE

DIVINE DESSERT this updated take on classic italian tiramisu is the perfect way to end lunch on a sweet note.

KAHLUA & CALLEBAUT MILK CHOCOLATE TIRAMISU INGREDIENTS: 1 - 7 ounce package/200g vanilla and chocolate Savoiardi (ladyfinger) biscuits 500g/1 lb mascarpone or cream cheese 3 egg yolks 1/3 cup Demerara sugar 2 cups strongly brewed coffee, preferably espresso 6 tablespoons Kahlua, divided 23 framework


CUISINE INGREDIENTS (CONT'D): ½ teaspoon vanilla 4 ounces/100g Callebaut milk chocolate, coarsely chopped DIRECTIONS: • In a large mixing bowl, beat together eggs and sugar. Add cream cheese, vanilla, and 3 tablespoons of Kahlua; beat until creamy and well incorporated. • In another bowl, combine coffee and the remaining Kahlua. Dip both sides of a ladyfinger into the coffee and place on the bottom of a 12x8-inch rectangular dish or pan, working quickly so biscuit does not fall apart. Follow with the rest of the ladyfingers, creating two rows. • Cover the ladyfingers with half the cream cheese mixture. Cover with another row of ladyfingers dipped in coffee. Cover the second layer with the rest of the cheese. Sprinkle with the milk chocolate. • Cover with plastic wrap and place in the fridge for at least 6 hours— preferably overnight. Slice and serve with an extra sprinkling of chocolate. fw


$

$$ $$$

wine trio

tasting: italian red wines WRITTEN BY SOPHIE COLLINS

Italian Red: Whenever we think of Italian food — pasta drenched with the finest pomodoro sauce, charcoal-grilled lamb, and even simple salads topped with the best olive oil — there is only one clear wine pairing: Italian red.While there are many different varietals in Italy, Italian red wines generally have flavours that complement the food they are served with. Slightly tannic and high in acidity, they bring out the rustic simplicity of the Italy’s best food. Usually full-bodied, these reds will pair wonderfully with your next Italian meal for two… or ten!

everyday table $

NIPOZZANO CHIANTI $14.49

Chianti is typically a more tannic red wine than others, which is characteristic of the Italian style. This wine pairs perfectly with easy pastas, anything with tomatoes, and grilled meat. We would also suggest trying it with your favourite hard Italian cheese! A full-bodied wine, this Chianti has undertones of red fruit.

dinner party $$

MASI FRESCARIPA BARDOLINO $18.85

Lighter than a typical Italian red, this wine is fruit forward with blueberry and raspberry immediately hitting the palette. Fabulous with chicken, orzo salads and even heartier fishes, we suggest sipping this on your patio before the cool nights roll in!

special occasion $$$

ARGIANO ROSSO TOSCANO $29.99

Rosso Toscano is the Tuscan term for table-wine, a wine that is served every day and is great with most foods. Made with mostly Sangiovese grapes (the most abundant in Tuscany), this Argiano is slightly tannic and spicy, smooth drinking, a deep red colour, and emits a fruity fragrance. It’s almost too easily enjoyed with most Italian foods!

And remember, “in vino veritas,” or as we say in English, “in wine, there is truth.” We hear this is especially true with Italian reds… framework

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Makeup A & beauty ex

Jessica Nouje

teaches us to get the per red lip with to follow steps her fave prod for this fall

beauty school 26

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THE RED LIP

by Jessica W. Noujeim


Artist xpert

W. eim

how rfect easy s and ducts s hot look.

1. SMOOTH OUT

BEAUTY

Prep your lips for a super smooth application by lightly exfoliating in small circles with your toothbrush and warm water. This will get rid of all the dead skin and bring some circulation into your lips for a natural glow.

2. GET IN LINE

With a red lip liner, start by tracing just inside your natural lips to prevent the colour from bleeding onto the surrounding skin. Next, lightly fill in your lips with short, feathery strokes (don’t worry about being neat) to create the perfect base for your lipstick!

3. BE SHADY

Don’t be shy with red--the bolder, the better! Light haired with a fair complexion? Pick a cooler red with hints of pink. Brunette with olive or golden skin? Go for warmer reds with hints of coral. Deep wine and dark red look great on almost everyone.

4. FILL 'ER UP

Use a lip brush for more control. Start from the center of your lips and work outwards to the edges, always using short strokes rather than long sweeps. The magic words are patience and precision--a magnifying mirror can be helpful in getting that Cupid’s bow just right. this page: Annabelle Lip Liner in 250 Flame, Bourjois Paris Sweet Kiss Lipstick in 54 Rouge Glamour *enriched with Argan Oil and Vitamins E and C for extra moisturizing. Available from Shoppers Drugmart.


BEAUTY

5. PAT DOWN

Take a tissue, place it between your lips and press down gently. This will remove any excess product from your lips so it doesn’t come off on your skin... or super cute outfit!

6. CONCEAL & REVEAL

Here’s a secret trick the pros use to sharpen and define: using a cream concealer on an angled brush, trace an outline around your red lips. Feather the concealer outwards to blend it into your skin. Bonus--this cleans up any boo-boos you might have made.

7. GLOSSIFY

For extra va-va-voom impact, apply a high-shine red lip gloss focusing on the centre of the mouth to give the illusion of fuller lips. This finishing touch takes your scarlet pout from ‘meh’ to magazine material!

w

IN A HURRY

Red lips are best do try Bourjois Paris R colour-matching for shade to suit your s perfect pout all day l and couldn’t resist tr

Eco Tools Angled Brush, Bourjois Paris Effect 3D Lipgloss in 06 Rouge Democratic, Bourjois Paris Rose Exclusif Lipgloss. Available from Shoppers Drugmart. M.A.C. SPF 35 Studio Finish Concealer.

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win this look!

Y?

BEAUTY

BOURJOIS PARIS & MUAHjwn x FRAMEWORK MAGAZINE

one with a little bit of time and care. If you’re in a rush, Rose Exclusif Lipgloss. This amazing little tube contains a rmula that glides on clear, and adjusts to the perfect rosy skin. Super easy, non-sticky, and ultra moisturizing for a long. We used it on our model in this month’s feature shoot, rying it on ourselves!

RED LIP GIVEAWAY

CLICK HERE TO SUBSCRIBE TO FRAMEWORK MAGAZINE FOR YOUR CHANCE TO WIN A BOURJOIS PARIS GIFTBAG FROM THIS MONTH'S BEAUTY SCHOOL! Entry details to follow.


FASHION

FASHION 1O1: The Modern Girl's Guide to Denim Shopping

O on

BY JENNIFER PISTOR

Denim shopping is often compared to bathing suit shopping; they’re both overwhelming and quick to unleash that relentless inner critic. The problem usually lies in that we often don’t shop for what actually looks good on us, and let common misconceptions cloud our vision. It’s no wonder many of us are frustrated with our perpetual search for the perfect pair of jeans! However, like a flattering bikini, a great pair of jeans is a must-have staple for the Framework Girl’s closet. Timeless and versatile, denim is easily transformed from day to night, or casual to dressed up, and is always a key fashion piece in our books. 30

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Most bo about how bum, or thi slightly lo around baubl away f a littl ag JOE'S JEANS $220, THE BAY

THE GOODS: So what’s a girl to do when denim shopping gives her the blues? Lucky for you we love a good challenge! Read on as we dispel denim myths, reveal expert secrets, and share our top tips for a seamless shopping experience.


FASHION

MYTH

Skinny Jeans Only Look Good n Skinny People

ody types can wear most denim cuts, it’s all w you style yourself. If you have a fuller hip, igh (or all of the above) create balance with a onger and more flowing top. Adding interest d your neckline with a scarf or statement les will also draw focus to your face, and from your lower half. If you’re looking for le extra height, wear those skinnies with great pair of heels to elongate the line of your legs. We’re especially fond of a patent nude pump!

RAG & BONE DISTRESSED JEANS $205, NET-A-PORTER TOPSHOP MOTO SUPERSOFT SKINNY LEIGH JEANS $70, THE BAY

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Shopping tip NO SLAVE TO SIZE

Sizing is more of a guideline and is in no way an exact science; if you find a pair you love and fit, don’t worry about what number is printed on the tag. Most women are not one standard size in all denim brands; in fact, many of us will have 2-3 different sizes in our closets. Why? Not all jeans are cut from the same cloth, literally. Factors such as fabric and Lycra content, cut, and brand all contribute to the way different jeans fit. Don’t be afraid to grab several sizes when you’ve got your eye on a pair you really love--thanks to mass production, even multiple pairs in the same size can fit differently.

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KEEP YOUR COLOUR

GOLDSIGN VIRTUAL HIGH RISE JEANS $225, NETA-PORTER NUDIE HAI KAI SKINNY JEANS $235, REVOLVE CLOTHING

MYTH

High Rise Jeans are Mom Jeans Not true. When styled properly, the high-waisted jean is a sexy, versatile, and forgiving denim option. A perfect cut for all body types, it will accentuate a small waist just as easily as hiding unwanted muffin top! If you’ve got straight, narrow hips, add some shape to your silhouette by tucking a pretty blouse into a well-tailored pair of high-rise trouser jeans. For curvy and pear-shaped gals, opt for a skinny or straight leg jean paired with a longer, belted top to show off your waist. Still nervous about referencing the 80’s? Stick to a dark indigo wash for classic style.

We love a great pair of ultradark indigo jeans! We don’t love the blue dye staining our white tees... To help avoid crocking (the fashion geek term for when dye runs or bleeds), try a vinegar or salt soak. Before wearing, flip your pair inside out and throw them in the sink with lukewarm water and a ¼ cup of white vinegar or salt. Let the jeans soak for 20-30 minutes, then rinse and take them straight to the washing machine. Wash your jeans as per the care label and hang to dry. This process helps lock in the dark dye keeping your jeans blue (or black) and your tees white!


FASHION

MYTH

Petite Girls Can't Wear Flared Jeans Of course they can! Opt for a boot cut over an exaggerated flare; a boot cut will look wider on a petite frame, but won’t overwhelm your entire look. Paired with a pretty blouse that cinches at your natural waist, your legs will look much longer. For extra height, just add heels or wedges and have a tailor hem your jeans so they just skim the floor.

OLD NAVY SKINNY MINIFLARE JEANS $30

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GUESS DAREDEVIL BOOTCUT JEAN $98, THE BAY

Shopping tip FIT TO BE TAILORED

Unless you’re really lucky, it’s rare to find a pair of jeans that fit perfectly straight off the rack. The biggest secret and best friend of any fashionista is her tailor. Invest in one or two pairs of jeans, and have them expertly tailored to fit your body--not only will you get more wear out of a couple perfect pairs than many so-so pairs, you’ll feel like a million bucks whenever you slip them on. Equally as important, you should never pass on a pair of jeans just because they are too long! Hemming is the easiest alteration, and the proper length makes a huge difference. To keep the original look of your denim, ask the tailor for a Euro-hem. framework

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KEEP YOUR COOL We all know how frustrating it is when your favourite denim has to be retired. To ensure your jeans live a long life and don’t fade or stretch out, be sure to avoid heat when washing or drying. Why? Almost all jeans are made with at least a little bit of Lycra— over time, heat will break down the Lycra causing your jeans to stretch out and lose elasticity (we’ve all seen those annoying bags and ripples). For best results, always cold water wash in the machine and hang to dry.

3

SHOP VANCOUVER SOME OF OUR FAVOURITE LOCAL STORES FOR DENIM SHOPPING!

Fab

Hills of Kerrisdale Lucky Brand Jeans Mavi Jeans The Urban Rack Moule Lynn Steven Dutil Jonathan + Olivia Aritzia Violet Hill

Shopping tip

CLEAR YOUR SCHEDULE, AND YOUR MIND Give yourself ample time to shop--even the best-laid shopping plans can be derailed by lack of time. If you’re stressed and rushed, chances are your dream denim won’t be found, and the experience will be anything but positive. When you’re on the hunt for that perfect pair, it’s easy to lose focus after a few ill-fitting attempts; if you start feeling discouraged, take a quick break to refuel, rehydrate, and refresh your outlook. Do yourself a favour by being open-minded and willing to try multiple stores, brands, and cuts until you find the right fit.

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JEAN QUEEN BY JENNIFER PISTOR

This season jeans are anything but basic! While a classic pair of denim is a must-have for any Framework Girl’s closet, we are all for experimenting and making a style statement. In September there’s nothing

like switching it up and refreshing your wardrobe, so put aside your basic blues and throw a pair of “look-at-me” jeans into your fall rotation! New fabrics, new colours, new textures... this season the motto is more!

PRINT PERFECT Fall is full of amazing patterns and prints like polka dots, damask, florals, animal print, and more. Whether flat or textured, we’ve RSVP'd "yes" to this print party!

EDITOR'S PICK!

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FROM LEFT: GUESS $138, DL1961 X BAG SNOB $183, MOTHER DENIM $340, SEE BY CHLOE $350, MOTO $84


FASHION

SHINE ON We love us some sparkle, so naturally this season’s metallic denim is high on the list of trends to try. From subtle shimmer to EDITOR'S full on disco shine, PICK! update your skinnies with the Midas touch and hit the dance floor! FROM LEFT: MAVI GOLD $140, CURRENT/ELLIOT $250, CURRENT/ELLIOT $250

COLOUR HAPPY The coloured denim trend continues from summer to fall and we’re on board! Look for rich jewel tones, rustic hues, or an electric cobalt blue. We promise they’ll be the perfect for even the most classic pieces.

FROM LEFT: CURRENT/ELLIOT $220, J.CREW $125, VICTORIA BECKHAM $240

EDITOR'S PICK!


5 FASHION

SIMPLE STEPS TO

STRETCH

YOUR FALL FASHION BUDGET

While a crazy, unbridled shopping spree is tempting, the quick-to-follow buyer’s remorse and spending guilt is not. (Neither is living off ramen noodles for a month to offset your new clothes!) So, in the name of guilt-free shopping, here are Framework's best budget tips...

1.

MAKE A BUDGET

This is one of the simplest (and often forgotten) ways to ensure you won’t be left high and dry mid-season with only one or two new pieces to show for it. A lot of people think the “B-word” means sacrificing all the things you love, but figuring out a monthly clothing budget actually allows you to shop guilt-free (within your allotted amount). It also helps you make less impulse purchases that inevitably end up unworn at the back of your closet by forcing you to think more carefully about what you’re buying. You may even choose to carry your September amount over to October, if you have your eye on a more expensive piece.

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2.

MAKE A MOOD BOARD

Research the trends and choose the ones that speak most to you. Tear pictures from magazines, scour the net for visuals, or even write yourself a list. This will help you narrow down your fall inspirations and will serve as a guide for making your purchase decisions. With this step you should always listen to your gut! If you can’t stand the 70’s inspired menswear trend, don’t buy into it! If you absolutely love boyfriend jeans but you’re not seeing them in the magazines, who cares? Wear them a n y w a y s ! (Besides, that


denim could be your signature, and mixing it with something of-the-moment will give you a look that’s both current and uniquely you.) Dress to make YOU happy, and the rest will follow.

3.

are obsessed with the season’s sleek, colourful styles, write that down! You can even divide your list into the fall and winter months, and categorize items on your wish list into monthly capsules. This way you’ll not only plan a cohesive wardrobe that is weatherappropriate (and therefore not have that beautiful wool coat sitting in your closet for weeks while you have no money left to spend on clothes you could be wearing NOW), you’ll also have something new and fresh to look forward to each month.

SHOP YOUR CLOSET

Why? Because designers are always recycling ideas. There are always at least a couple major themes that appear every fall season, just packaged s l i g h t l y differently. What does this have to do with me you ask? You’ll likely already

"Designers are always recycling ideas... You’ll likely already have several pieces that are on trend, or that you can update to be current." have several pieces that are on trend, or that you can update to be current. Often, older pieces become fresh when you style them differently, and you might find that a few key items will transform your existing clothes. Photograph or write down those pieces you’ll try to carry over into the new season and tuck them into your purse when you go shopping.

4.

MAKE A LIST

This is where tips number 2 and 3 come together. Just like grocery or to-do lists, an itemized list of the pieces you need to round out your fall wardrobe will help to keep you focused on your must-haves and stay on budget. Be specific about things like silhouette and fabric. If you need a new wool coat for the winter, and you

5.

ACCESSORIZE, ACCESSORIZE

Buying a few key accessories is a fairly inexpensive way to transform your existing clothes (especially the basics) from boring or passé to fresh and exciting. Accessorizing is also a low-commitment way to try new trends. Not sure about emerald green from head to toe? Try mixing several shades of green in stackable bangles. fw


EDITOR’S LETTER


FASHION & DESIGN PHOTOGRAPHY BY FRANCES VANTOL

Designer Living L I N D S A Y W A L S H, THE WOMAN BEHIND VANCOUVERBASED FASHION LINE STANDING ARMED, PERFECTLY ILLUSTRATES THE POWER OF HARD WORK, PATIENCE, AND UNWAVERING DEDICATION. SHE HAS, AFTER ALL, MAINTAINED A FULL-TIME JOB WITH ATHLETIC POWERHOUSE LULULEMON WHILE CREATING EACH OF STANDING ARMED’S THREE COLLECTIONS. THOUGH THE BULK OF HER DESIGN EXPERIENCE IS WITH SPANDEX-LADEN WORKOUT ATTIRE, LINDSAY’S OWN LINE OF FEMININE SEPARATES OOZES THE KIND OF EASY SOPHISTICATION AFFORDED ONLY TO THOSE PRACTICED DESIGNERS ABLE TO EXPERTLY TAILOR CLOTHES FOR THE FEMALE FORM. TRANSFORMATIVE IN THEIR TIMELESS ELEGANCE, EACH STANDING ARMED PIECE TELLS A STORY OF MINGLING MOMENTS AND FARAWAY PLACES… framework

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What propelled you to launch Standing Armed? I never intended to have my own business, but it was kind of a natural progression, which was really nice because it didn’t feel forced. I just got to a point where I felt like it made a lot of sense for the lifestyle I knew I wanted—flexible hours and being creative in my own outlet—I’ve always worked in a creative field but it hasn’t always been my own. I got to a point where I was confident enough to do it. At the time you were also working in design for Lululemon; how was the transition from employee to full-time business owner? I haven’t actually made the full transition yet, and I’m still working full time with Lululemon. Fall/Winter 2011 was my first collection, but I started developing Standing Armed in March of 2010. It started so slowly, like one day you get a business license, and the next day you do a name search—really gradual. It’s definitely in my goals to make the transition, but right now this is a really good balance for me. What does your workweek look like? Chaotic! I work at the studio on Sundays and Mondays, and also some evenings; then I work for Lululemon Tuesday through Saturday. Often I’m all over the place from studios to

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meetings to factories and back again. It’s very sporadic, and I just fit things in where I can; if I’m on a roll with something, I just keep going because other days things may not come as easily. You’re a busy girl! Since it’s debut, has anything changed in the way you design or operate Standing Armed? Yes! Many things! Each season I change little elements of my approach. Not so much in terms of design, but in business. There have definitely been changes in my approach to production, sales, and showing the collection. But design is the most stable piece, especially because it’s my own. It grows, of course; like each season I’m building on top of what I’ve already created—so it expands in terms of depth of the line, and complexity and things like that. What is the biggest challenge with manufacturing in Vancouver? Limitations in terms of size and speed, because as a small business you’re kind of at the bottom of the pool. If the factory is busy then you’re like, “Please, please get this in for me!” Also, a lot of the very specialized factories aren’t here anymore—but you work around it. It’s always been important to me to produce in Canada, and I don’t view it as a handicap in any way.


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There are also benefits to being in the same time zone! How great is that? It’s so easy; I go visit the factory whenever I want. I can drive down to Clark Street and have a conversation with someone instead of calling China in the middle of the night. I also like to support the local economy in any way I can. When do you feel finished with a collection and ready to move on?

Spring/Summer comes very naturally—I do love Fall/ Winter too because of all the layers and all the pieces—but Spring/Summer is just easier for me to get my head into… every time. Which is your favourite season to dress for? I think this is almost the same! Spring/Summer is a no-brainer; I throw on a dress, and it’s easy. But I love the layers of Fall/Winter. In the summer I almost wish it

designing and playing around with different shapes, but I kept the collection very classic. Now I feel like I’ve let myself try some new things. My style is still very classic and very refined, but with a little bit of a twist to it. I’m playing more now, but it’s all about clean lines, finishings, and really subtle details; I think that carries through the collections pretty evenly. We love that about your line—you can continue to wear the pieces season

clothing shouldn’t be a hassle to wear... I want to look and feel beautiful but I want to do it easily. " Probably the moment I shoot the collection. The photoshoot for me is really exciting! It’s the first time I’m seeing everything all together and on a body. In that moment I’m always thinking, “Please work, please work, please work,” and then I see it and it’s like, “Oh yeah, it works!” (Laughs) There’s always that moment of doubt where you’re hoping it turns out like how you see it in your head! We know the feeling! Do you prefer to design for one season over the other?

were cooler once in awhile— even though I love the heat— because I want to wear a cute jacket with my summer dress! Winter I’m not as interested in because you have to wear too many layers—unless you’re on the mountain snowboarding, then it’s okay. Has your aesthetic grown over the past year? Yes, I think so, or maybe I’ve just fine-tuned it. I feel like I’m more in my own now. The first season with Standing Armed I was just getting back into

after season. Exactly. There’s a time and place for inexpensive, disposable pieces, but they aren’t something you want to spend $300 on. Your Spring 2012 and Fall 2012 collections were anchored by some beautiful prints. Are your designs guided by the fabric choices, or the other way around? Somewhere in the middle. I head into each season with an framework

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idea of what I want to create but when I pick my fabrics it can change a little bit. For Spring/Summer I knew that I was doing a collection of loose, flowy, Moroccan inspired pieces, but when I saw the mud-print silks a million other possibilities came to mind, which is really exciting! It’s inspiring to have something in your hand and know exactly what you’re going to create with it. Can you tell us about the Standing Armed woman? I spent a lot of time thinking about this when I started the brand. She’s well educated, she’s well traveled, and she’s at a stable point in her career and in her life. She’s really confident in herself and wants to invest, not only in clothing but also in art— the details are important to her. When I started the line, creating clothing that would let women feel really confident was important. Clothing also shouldn’t be a hassle to wear. The Standing Armed woman doesn’t have time to fuss over clothing but she still wants to look really great. Now that’s a girl we love! How is your personal style philosophy reflected in the brand? It’s all about the confidence piece and the ease piece. I want to look and feel beautiful but I want to do it easily. If I can wake up in the morning and throw on one or two really simple pieces I know I can

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FASHION & DESIGN go out the door looking and feeling great for the day. Do you design with yourself in mind? I don’t consciously think about it in that way, but I think you can’t help it—it would be really strange to say no to this question, because I can’t imagine not wearing my designs. There are certainly pieces that I know don’t suit my body type and I can easily tell you that X, Y, and Z pieces don’t look great on my body, but I still love them and I’d wear them if they worked for my shape. I just create what

I’m inspired by at the moment. What inspired your collection this Fall?

It’s a lovely collection. Can you share a sneak peak of where you’re headed for next season?

I really got into nineties minimalism and clean lines really stripped of all detail. And then also the really structured silhouettes of the 50’s and how feminine they are—the epitome of the lady. The wools are all very stark with no extra lines, even the pockets are built in and hidden. The idea of structure, which came mostly from the fabrics, is contrasted by the fluidity of the silks and the organic watercolour-like floral print.

I’m obsessed with brocade! I went to Dubai to visit my brother, and when I came back I couldn’t really pinpoint my inspiration—I was looking a little too hard. But the collection is all about “opulent utility.” Dubai is all desert and then super-modern skyscrapers; it just goes from one extreme to the other! The collection is going to reflect that, and you’ll get a lot of crazy, opulent brocades and silks and shine, paired against


FASHION & DESIGN really basic cottons with lots of utilitarian pockets and classic shirting. It’s that mixture of “What would you wear to a really wicked party at a desert oasis if you had to travel all day to get there?” (Laughs.) Can we have the launch at a desert oasis?

In our eyes, your tailoring has really elevated Standing Armed above many of its local counterparts. What should women look for to identify a well-tailored garment? It’s the finishings again. There’s

special twist or unique detail is investment-worthy. Good fabrics are also important—I work a lot with natural fibres like wools and silks, not that there aren’t great synthetic options as well, just make sure it’s the right fabric for the garment. With something like a

the [next collection is] that mixture of ' what would you wear to a desert oasis if you had to travel all day to get there?' " That’s one party we wouldn’t want to miss! Tell us, how do you balance marketability and creativity in your collections?

a whole other world of tailoring that I would have to go back to school to learn, but you can tell quality buttonholes, cuffs, and collars. There’s definitely an art to it.

I think my designs are naturally more on the marketable side… although my grad collection was all high-end, theatrical evening wear. It’s very fun to go over the top that way! This year I’ve compromised and decided to send two gowns down the runway. They’ll be show-only and special order—they’re more showpieces but it will build awareness for the brand, they’re fun to create, and they’re still going to work into the rest of the wearable collection.

We love that you’re a big fan of investment dressing; do you have any tips for building an exciting yet edited wardrobe?

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My biggest tip is to know what shapes and cuts suit your body. Then, invest in the classic pieces—don’t spend a lot of money on a trend item that’s going to go out of style in 3 months! For me, a dress shirt is a wardrobe staple, but finding a classic shape with an extra

winter coat, wool is probably one of your best investment options. We couldn’t agree more. It’s pointless to spend a lot of money on a classic shape if the fabric is going to let you down in a few months. Definitely! I’ve also recently gotten into consignment—if you have old items you don’t wear any more, consign them and when you sell a few pieces you can go ahead and invest in one new garment to replace the ones you sold. If you’re done with something, let it go to someone else and move on. fw


FASHION & DESIGN

CHEAT SHEET L I N D S A Y

W A L S H

CURRENTLY READING? GAME OF THRONES

LOCAL HANGOUT?

CHILL WINSTON IN GASTOWN OR BIER CRAFT

CHEAP THRILL?

STREET FOOD

HIDDEN TALENT?

MY MOM WAS A NURSE SO I CAN MAKE BEDS REALLY WELL

LIPSTICK OR MASCARA?

MASCARA

FAVOURITE INDULGENCE? CAESARS

MY HOME IS… COZY

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ART INVESTING THE

OF

BY RHYA JOHNSTON-WALLACE

Build Your Wardrobe One Classic at a Time We’ll be the first to admit that we cringe at the thought of packing away our neon brights and floral print shorts as summer turns to fall. While we love refreshing our wardrobes at the start of a new season (and if we’re being truthful, many times throughout!), trends vanish and reappear in the blink of an eye and keeping track of it all can be a full time job; literally... people do it for a living! With retailers now receiving new stock almost weekly—and sometimes faster—it’s easy to feel like you’re always playing fashion catchup. And while technology makes staying on point with the latest trends easier than ever and accessible to anybody at the click of a button (hello, Net-a-Porter, ShopBop, and Asos), it’s safe to say our bank accounts are taking the hit. However, amidst the ever-changing landscape of personal style, there shines a constant light: investment pieces. Experts say we wear 20% of our wardrobe, 80% of the time;

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these pieces are the 20%. Never failing us, and always in style, this season we suggest throwing a twist on saying “out with the old, in with the new,” and mastering your closet with timeless classics. Designers used to put forth two collections a year, which made shopping a slow and calculated process. People would take stock of their wardrobe yearly and decide which essentials needed to be replenished or added. This fall, why not take a page from the book of fashion past and get back to basics with pieces that will not only endure, but also look fantastic? Timeless classics make up the skeleton pieces that serve as a structural framework for your wardrobe—think an alloccasion leather bag or a classic white shirt. Once you have these staples in your wardrobe, any outfit is possible! Just choose your base and fashionably adapt by adding a trending accessory, vintage gem, or personal style favourite. fw


FASHION

THE LIST Men’s white shirt Silk blouse Cashmere sweater Cigarette pant Dark denim High waisted skirt Little Black Dress

“I like my money right where I can see it… hanging in my closet.” —Carrie Bradshaw

THE WALLET

Wool coat Trench Coat Blazer Ballet flats Neutral heels Tall Boots Printed silk scarf Men’s classic watch Pearl & diamond studs Classic sunnies Leather bag Leather wallet

From top: Michael by Michael Kors, $140. Tory Burch, $232. MIU MIU, $415.

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FASHION

THE MEN'S WATCH From left: Nixon, $103. Michael Kors, $260. Michael Kors, $283.

Building Your Investment 'Portfolio' Investment pieces aren’t always a quick find, and we admit it can be an arduous process! Since these pieces are timeless, they exist in countless styles, with varying quality and from many different brands. It’s important to take the time to find the variation and fit that is right for you—one that suits your personal style. Although a little black dress may not be a hot ticket item off the Fall 2012 runways, when you find your perfect LBD it will always make you look and feel great. The right piece will suit any occasion life throws your way, and last for decades. As they are often big-ticket items, don’t plan on purchasing these classics all at once! (After all, they aren’t called investment pieces for nothing.)

THE BLAZER

From left: Topshop, $70. Talula Babaton, $225. Alexander Wang, $560.

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FASHION

“It’s better to have fewer things of quality than too much expendable junk.” —Rachel Zoe

THE SILK BLOUSE From top: Madewell, $110. Equipment, $214. Vanessa Bruno, $397.

WE SUGGEST... Take inventory of your wardrobe to discover which styles you’re lacking, and make a prioritized list. What better way to kick start your fall shopping than with must-have items you can easily justify adding to your closet? Count us in.


FASHION

“Shoes transform your body language and attitude. They lift you physically and emotionally.” —Christian Louboutin

THE PERFECT PUMP From top: Aldo, $110. Michael Kors, $158. Jimmy Choo, $495. Manolo Blahnik, $645. Christian Louboutin, $625.

CHEAT SHEET 1.Maximize Versatility

• Make sure the style you choose is in sync with the rest of your wardrobe • Choose neutral colours that go with everything e.g. black, navy, tan, grey, cream

2.Quality Check

• Buying investment pieces is about quality, not quantity. Make sure you’re choosing a piece whose quality can last you through the years. • The price tag doesn’t always translate to the level of quality. A $200 jacket can be made just as well as a $600 jacket.

3.Sleep on it

• Since this classic piece is going to be a key ingredient in your wardrobe, take your time in order to find the perfect fit. Rome was not built in a day (nor was a fabulous wardrobe!)


THE LEATHER JACKET

From left: Danier, $189. Topshop, $310. Allsaints Spitalfields, $550.

THE PRINTED SILK SCARF

From left: Club Monaco, $59.50. Drakes London, $274. SWASH, $475.

History Lesson

From social artefact depicting art and architecture, to must-have colourful fashion accessory, and from practical wartime necessity for factory workers, to popular collector's item, the scarf has long been an integral part of a woman's wardrobe. framework

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THE CASHMERE SWEATER

A Pretty Penny For Your Thoughts

Instead of settling for a pair of hundred dollar boots this season, wearing them out, and buying a new pair the following year, why not save your dollars to invest in a more expensive pair that you will love and wear for years to come?

From left: Frye, $369. Coach, $398. Luxury Rebel Shoes, $206.

THE TALL LEATHER BOOT 62

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FASHION

From left: Banjo & Matilda, $325. J.Crew Collection, $276. Crumpet, $340. Juicy Couture, $180.

“I do not believe in God. I believe in cashmere.” —Fran Lebowitz

THE SIMPLE STUD From left: Tiffany pearls, $165. Carolee pearls, $35. Effy Collection diamonds, $1200. Tiffany diamonds, $1250.

THE HIGH-WAISTED SKIRT

From left: Paul & Joe, $320. J.Crew, $142. Topshop, $56.


"Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity." — Coco Chanel

THE CIGARETTE PANT

THE ICONS These iconic designs have withstood the test of time and proven that they are here to stay. Whether they be the designer versions or not, these pieces are universally chic and endlessly versatile. It’s no wonder they’re found in the most admired wardrobes around the globe.

1914: Mr. Thomas

Burberry creates the trench coat, originally designed for WWI soldiers.

1925: Coco Chanel

designs the classic tweed jacket.

1926: Coco Chanel

introduces the Little Black Dress and changes the face of eveningwear.

1947: Christian Dior

designs the iconic “new look” collection, placing new emphasis on a curvaceous female form.

1955: Coco Chanel gives

handbags practicality with pockets and a long chain strap as featured on the infamous 2.55 bag.

1966: Yves Saint Laurent

From top: H&M, $39.95. Jacob, $59.90. J.Crew, $160.

makes an impact with his “Le Smoking” jacket as a part of his Pop Art collection.


THE WOOL COAT

FASHION

From top: Monsoon, $262. Tory Burch, $495. Rebecca Taylor, $650.

THE MEN'S WHITE SHIRT From top: Joe Fresh, $29. J.Crew $88. Boy. by Band of Outsiders, $295.

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THE DARK JEAN

“One is never over or underdressed with a lit black dress.” — Karl Lagerfeld

THE BALLET FLAT

From left: Bloch, $150. Tory Burch, $183. Repetto, $265. From left: 7 For All Mankind,$205, Guess, $98.

THE CLASSI SUNNIE From left: Rayban, $246. Illesteva, $285. Rayban, $148.

THE LEATHER BAG

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From left: Marc Jacobs, $379. J.Crew, $318. Chanel, available at Holt Renfrew. framework


FASHION

r ttle

THE LITTLE BLACK DRESS From top: Aldo, $110. Michael Kors, $158. Jimmy Choo, $495. Manolo Blahnik, $645. Christian Louboutin, $625.

From left: Topshop, $92, J.Crew $230. Sandro, $320.

THE TRENCH COAT

IC ES

From left: J.Crew Factory, $196. Topshop, $158. Burberry, $1995.

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SHOP GIRL PHOTOGRAPHY BY SACHIN KHONA


CULTURE & LIVING

NICOLA GILLAM is your best friend, your honest opinion, your fashion cheerleader, and your confidante; she also happens to be the witty young owner of Steveston’s Violet Hill clothing boutique. Boasting a carefully curated selection of local and international brands alike, shopping at Violet Hill is akin to raiding your girlfriend’s closet—and that’s exactly the atmosphere Nicola strives to create. Not only is Nicola a perfect example of following your heart and trusting your intuition, her relationships within the industry prove that Violet Hill’s success spreads far beyond making sales.... framework

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You opened Violet Hill in September 2010 after so many other local clothing boutiques were hit by the recession. Did it feel like a risk?

From the get-go you’ve been cultivating great relationships with local bloggers and fashionfocused media. How do you stay connected?

It did feel like a risk but it was what I wanted to do and I was so passionate about it; I knew it was now or never. I’m happy to say I haven’t looked back yet and the future is looking bright for Violet Hill. I won’t lie, sometimes it can definitely be a struggle, but it’s always worth it when I see a happy customer leave the store and return again at a later date.

I try to stay in the loop by being involved through sponsorship of events, going

What is the best lesson you’ve learned since the store’s opening? Love what you do and be passionate about it. If that isn’t present then you are done before you even start. Also, trust your gut. I’ve second-guessed myself before and have ended up wishing I listened to my intuition. Tell us about your involvement in the Vancouver area fashion community… I believe it’s really important to form connections with the people around you who are focused and passionate about your industry. I am always so pleased to meet new people in the Vancouver fashion community because everyone is so creative and tends to be very friendly and supportive of one another.

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"LOVE WHAT YOU DO AND BE PASSIONATE ABOUT IT. IF THAT ISN’T PRESENT THEN YOU ARE DONE BEFORE YOU EVEN START. "

to fellow store owner’s events, and staying connected online with the people I’ve met in the past few years. They have opened me up to a world of opportunities that I might not have known about in the past. Throwing events and keeping people in the community excited about your store is always great too. I threw an event in March with Monika from The Doctor’s Closet and Georgia from Social Experiment where I invited

local bloggers and people in the fashion scene. It was fantastic because I got to form so many new relationships and got exposure from all of the bloggers who attended, which I truly appreciated. It was how I met the lovely Bria of Framework Magazine after all! That was definitely a great party! We know you love social media—which channel do you spend the most time updating? I dedicate the most time to twitter, but I also go through phases of obsession with different social media outlets. Which one do you enjoy updating the most? Twitter and Instagram! “I look amazing in Valencia,” as Derek Blasberg said in a Sh*t Fashion Girls Say video. Has that helped in building further relationships with your customers? One hundred percent! I am always shocked when people who run their own businesses don’t use social media. It’s such a great way to reach out to people who might not have heard about the store or who may not be in our neighborhood. I can easily showcase new items at the click of a button. PS. It’s free! Don’t we all love that? We certainly do! We also love the friendly, approachable atmosphere


in Violet Hill. How do you want your customers to feel when they leave the store? Like they just left their most stylish friend’s house and got to raid their wardrobe. I work hard to keep Violet Hill as friendly of an atmosphere as possible. I really don’t want people to feel like they are being pressured at all by my employees or myself to purchase something. We of course love to talk about the pieces we carry, but I know I don’t like to be in a situation where I feel pressured or uncomfortable in a store. We are a very friendly group of girls at Violet Hill and we just like to have fun and chat with everyone! What is your philosophy on shopping and creating a comprehensive yet exciting wardrobe? Buy only what you love, and dress for the gorgeous body you have not the one you want. Remember that comfort is key and wear pieces that make you happy. I always say to my customers: “If you take it home and are excited to wear it that night or the next day, then you know it’s for you!” Are there any recurring tips you find yourself giving clients on how to style themselves that you could share with our readers? It’s most important that you love it! I always have people

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saying they worry what their significant other would think but I say they aren’t the ones wearing it so as long as you’re happy in it, that’s what matters. Personal style is not an easy thing to master. What’s the most common difficulty you’ve encountered with your clients? A lot of clients are nervous to try new things and styles they haven’t approached before. Just because it’s a major trend doesn’t mean it has to work for you so don’t get discouraged. Fashion should be fun! This fall, which trends will you be showcasing? This season I’m all about long sleeved dresses, polka dots, and anything sheer. I also love navy and black in the fall. I find the combination to be very chic, especially when in one outfit—I’m a big believer in blue and black together and brown and black together! How do you find a balance between your personal style and your customer’s style when buying for the store? I won’t bring in anything that I don’t like or wouldn’t wear myself, but I also have to remember that my customers don’t always share my same taste or style. Sometimes I have to compromise; whether it’s on colour, print, texture or shape. Now that I’ve been open

for two years, I feel that I have a much better grasp of who my customer is. I’m able to focus more on making sure I please her while still being proud and excited about the pieces I carry in the store.

"BUY ONLY WHAT YOU LOVE, AND DRESS FOR THE GORGEOUS BODY YOU HAVE NOT THE ONE YOU WANT. REMEMBER THAT COMFORT IS KEY AND WEAR PIECES THAT MAKE YOU HAPPY "

Which are your favourite tradeshows to attend? MAGIC/PROJECT in Las Vegas. I would love to do Capsule in New York and some of the L.A. markets in the near future too.


CULTURE & LIVING What is your favourite season to buy for? I love buying season in general, so it’s hard to pick which season I prefer. I like the fun and ease of Spring/Summer

dressing but I think my heart lies in Fall/Winter. It’s more of a challenging season to buy for and I like that. And to dress for? Fall/Winter. I’m a boots, saggy toque and sweater girl who

loves to show personal style details with accessories. It’s a hard choice though because I love the easiness of a summer dress. Can you share a little bit

about how you approach merchandising at Violet Hill? I prefer to merchandise by brand. I keep the brand’s items together because many of my customers are brand loyal and like to go straight to what they

like and are familiar with. I also like to re-merchandise the store often. It’s always good to keep things fresh; often when I do that, customers tend to notice things that they might not have before. That being

said, I do have some tips I like to keep secret … Are you ever surprised by which items take off and which ones are slow movers? Always! It’s definitely framework

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happened to me before when I’ve bought a piece that I absolutely love but people look at me oddly and ask “What is this?” when it hits the sales floor. Other times I’ve brought in an item I wasn’t crazy about but my rep really loved and it flies out the store! Now that I’ve really gotten to know my customer I’m having fewer misses. You’ve been very supportive of new local brands, especially accessory lines. What do you look for when approached by designers? What are the must-haves for a collection to make it into Violet Hill? I always look for something eye catching and original. I choose pieces that look like they belong and fit in Violet Hill and go with the brands we carry. They also of course have to be items of good quality at the right price point. With bloggers turned Etsy sellers cropping up left and right, do you have any advice for hopeful new designers? Be original and create your own designs! Make something you are truly passionate about and not just something that you think can make you money fast. Quality and creativity is key and is what will get you noticed. There are some solid Vancouver-based Etsy sellers that I think stay true to that— I’m always happy to support the good ones. framework

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"THE LOCAL CUSTOMERS AND PEOPLE OF STEVESTON ALWAYS HAVE SMILES ON THEIR FACES. IT’S SO EASY TO BECOME FRIENDS WITH THE PEOPLE WHO ALSO CONSIDER STEVESTON THEIR HOME. I HEART STEVESTON LIKE NO OTHER!"


CULTURE & LIVING What line are you most excited to have in the store this Fall? I always look forward to all of my brands arriving but right now I can’t wait for the Muubaa leather jackets! I have an obsession with outwear like most women have with shoes and handbags. Nestled in the heart of Steveston, Violet Hill could be considered a destination shop. What do you love most about your community?

That it is such a great and true community. I feel like the businesses always work well together, communicate, and offer support to one another. The local customers and people of Steveston always have smiles on their faces. It’s so easy to become friends with the people who also consider Steveston their home. I heart Steveston like no other! The Framework girl is always up for exploring new places. Tell us, when visiting Violet Hill, where else should we stop in

Steveston? Nikkaido is an amazing gift store, as is The Monkey Tree. Steveston Maternity has the most adorable kid’s clothes and Bare Basics is such a great lingerie store; it has gotten me addicted to Hanky Panky underwear! Gudrun is my favourite wine and cheese bar; it has such an amazing atmosphere. O’hares is my goto local pub. The Blue Canoe and Tapenade are always good choices for dinner. fw


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CHEAT SHEET MOST PRIZED POSSESSION? iPhone. It keeps me connected to everything and everyone I love. GREATEST FEAR? Flying. SWEET OR SAVOURY? Savoury FICTIONAL CHARACTER? Choupette. Karl Lagerfeld’s cat! I know the cat is real but with his twitter and online presence I’ve decided to consider the personality as a fictional character. STYLE ESSENTIAL? JBRAND Jeans WORDS TO LIVE BY? This too shall pass. ON THE WEEKEND YOU’LL FIND ME... At Violet Hill of course!


A DAY IN THE

LIFE of a Framework Girl

PHOTOGRAPHY BY KALE FRIESEN | MAKEUP & HAIR BY JESSICA W. NOUJEIM STYLING BY ALICIA QUAN | Model: EMMA of NEXT MODEL MANAGEMENT


STYLE & BEAUTY Sweater, $100, Urban Outfitters. Skirt, $29, H&M. Flats, $49, Urban Outfitters. Necklace, $49, Olivia Solie. Bag, $69, Urban Outfitters. Glasses and Ring, stylist's own.

8 AM: DAILY LATTE

AT MATCHSTICK COFFEE ROASTERS

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Dress, $198.50, and Scarf, $59.50, Club Monaco. Shoes, $110, Nine West. Bangles, $12, H&M. Bag, Kate Spade, and Watch, Marc by Marc Jacobs, stylist's own.

10:30 AM: SHORTCUT TO A MID-MORNING MEETING


Blouse, $79, Urban Outfitters. Trousers, $68, RW&Co. Shoes, $100, Aldo. Bracelet, $40, Monika Love by BREND. Belt, $5.80, Forever 21. Bag, $69, Urban Outfitters. Earrings, stylist's own. Opposite Page: Capelet, $185, Banana Republic.

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12:15 PM: FASHION FIX AT FRONT & COMPANY


Trench coat, $215, and Blouse, $95, Banana Republic. Cropped pant, $59.50, The Gap. Shoes, $100, Aldo. Bag, $49, Plum. Ring, $28, Social Experiment.


STYLE & BEAUTY

3:00 PM: FRESH BLOOMS AT THE FLOWER FACTORY

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STYLE & BEAUTY Peplum blouse, $34.95, H&M. Earrings, $6.80, Forever 21. Clutch, $86, BCBGeneration at The Bay. Bracelet, Jacob, editor's own.

6:00 PM: COCKTAIL HOUR AT CRAVE ON MAIN


STYLE & BEAUTY

DRIVE

NINE FIVE TO

photography by Marc Marayag

PUT CHRISTIE LOHR IN A ROOM FULL OF FASHION AND BEAUTY hopefuls and she’ll undoubtedly set passions ablaze. With her recruiting experience and determination to help others achieve their career goals, it’s no surprise the founder of Canada’s premiere fashion and beauty job sites, Style Nine to Five and Beauty Nine to Five, has created her dream job. No stranger to hard work, she cites confidence, drive and motivation as the keys to her success. Early on a Tuesday morning we met with Christie at the Rosewood Hotel Georgia where we discovered her most memorable career moments, picked her brain about the growth of the Nine to Five brand, and played dress up in her fall fashion favourites… 94

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Vest, Zara. Boots, Aldo. Top, Quicksilver from Holly Boutique. Earcuff, Topshop. Bangles, Stella & Dot. Jeans, Christie's own.

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STYLE & BEAUTY We heard you grew up in a small town. What kind of influence has that had on your career path? Yes! Port Hardy, the northern tip of Vancouver Island. I think coming from a small town makes you dream big, but I also had the drive and entrepreneurial spirit from a very young age. You started out on the retail floor. Are there any lessons/skills learned

What qualities have helped you get to this point in your career? Being confident, assertive, driven, disciplined, and motivated! You launched both Style Nine to Five and Beauty Nine to Five with great success. Did you ever have moments of doubt? I went into this with confidence because of my job

flexibility in my daily schedule, and seeing the results of an idea coming to life. I love hearing testimonials from jobs seekers and employers, and also loved creating my Nine to Five team—that comes from managing a staff of 20 when I was a store manager. That was my one of my favourite jobs! Tell us about your business’ expansion from fashion to beauty… Fashion and beauty really do

"I REALLY HAD NO PLAN B, BECAUSE I DIDN'T WANT TO DO ANYTHING ELSE. WHEN YOU WANT SOMETHING SO BAD, YOU PUT EVERYTHING YOU HAVE IN IT AND THAT ALONE WILL MAKE YOUR DREAMS COME TRUE AND BRING YOUR IDEAS TO LIFE. HUSTLE!"

from that position that you continue to apply today? Oh yes, all of the skills I have today came from my retail career. From a sales associate to eventually becoming the store manager I learned a sense of urgency and quick problem solving skills, how to delegate and multi-task, be a mentor, lead by example, how to put the customer first and how to keep them happy by going above and beyond. Most of the time it's the customer’s experience that brings them back.

as a recruiter—I knew there was a need and that it would work. I really had no plan B, because I didn't want to do anything else. When you want something so bad, you put everything you have in it and that alone will make your dreams come true and bring your ideas to life. Hustle! Entrepreneurship is not for everyone. What do you love about it? It definitely takes a lot of selfdiscipline. But again, when you believe in your idea, you work hard to make it work. I love the

go hand in hand and it was the next obvious step. I also had to turn down some beauty customers who wanted to post makeup artist and spa jobs on Style Nine to Five; I just didn't want to mix the two. It was then that I thought, “it makes sense to venture into Beauty— I'll do it.” When I launched Style Nine to Five, it wasn't with an intention of expanding the Nine to Five brand, but two years later, Beauty Nine to Five was born. If you weren’t working in either of these industries, what would you be doing? framework

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Something to help others, a counselor maybe. I've learned a lot through my life and relationships. I've read a lot of self-help books and have done a lot of soul searching. I now understand that people act a certain way because of this or that; every action comes from somewhere. Have there been any “pinch-me” experiences in your career when you thought, “I can’t believe this is happening?" Yes—my first fashion segment for City TV's Breakfast Television; it was a beach segment live from Kits Beach. In my early 20's I always thought how amazing it would be to do that, and years later, it happened. On the business front, it was when the big companies started to become customers. When do you feel most fulfilled? When we get lots of postings on the site because I know that it’s exciting for job seekers and that they'll find an awesome position. Your sites have changed the way many fashion and beauty companies find their employees, and it’s setting the bar even higher for job seekers. What are the top three ways potential candidates can make their resumés stand out? I always talk about catering

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Boots, Aldo. Jeans, Christie's own.

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Vest, Zara. Boots, Aldo. Top, Quicksilver from Holly Boutique. Earcuff, Topshop. Bangles and ring, Stella & Dot. Jeans, Christie's own.

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Top, Holly Boutique. Shoes, Aldo. Jeans, Zara. Earrings, House of Harlow. Other accessories, Stella & Dot.


STYLE & BEAUTY your cover letter to the company you're applying to. I don't want a general message to all. Explain why you want to work for that company, what you love about the company you're applying to, and what about your experience makes you a standout candidate. If you send a "To whom it may concern" cover letter, it shows lack of effort or interest. Your resume should only have industry specific details; you may have worked at McDonald's as a teen (as did I!), but as your experience grows, you can leave that out.

What factors do you look at when you’re recruiting for a position? Passion and interest for the position. You may not have as much experience as someone else, but if you prove you want it, I'll consider you. I also look for hands on experience. There are some things a textbook just can't teach you. It’s clear that you’re passionate about connecting companies with their ideal employees and vice-versa. How does

"I YOU MAY NOT HAVE AS MUCH EXPERIENCE AS SOMEONE ELSE, BUT IF YOU PROVE YOU WANT IT, I'LL CONSIDER YOU. I ALSO LOOK FOR HANDS ON EXPERIENCE. THERE ARE SOME THINGS A TEXTBOOK JUST CAN'T TEACH YOU." Make the font clean and use bolding and headings. Hiring managers have hundreds of resumés to go through and making it easier on our eyes is a plus. Besides the obvious spelling errors, what mistakes should job seekers avoid in their applications? Be professional but avoid using fancy words like 'perhaps', 'therefore', and 'hence'. It’s better to be real and show us who you are.

it feel when one of your clients finds the right fit through your sites? That's why I do this! When this happens I think, "Ok, I'm doing my job." Luckily it happens all the time. How has the Canadian fashion job market changed since you launched Style Nine to Five 2 years ago? Style Nine to Five has become a place where those hard to find jobs are now available framework

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Top, Holly Boutique. Jeans, Zara. Earrings, House of Harlow. Bag, Marc Jacobs. Other accessories, Stella & Dot.

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to everyone. Companies are also creating new positions all the time, and they now have somewhere to post! With the continued surge in online networking, we hear a lot about the importance of personal branding; what is your view on the blog as an online portfolio? Having a blog is like having an online portfolio in a way; it gives us a glimpse into your life and your personal style. As an employer this gives us another way to get a feel for who you are. Years ago, I had christielohr.com and I'm so happy I did that. It's helped me along the way. Are there any social media channels you wish didn’t exist? (Laughing) No. I'm thankful for all these social media networks. They’ve become an important part of Nine to Five and are a great way for us to connect to the thousands of job seekers out there, as well as fashion and beauty lovers alike. You often credit mentorship as a contributor to success. How should this kind of relationship be approached and cultivated? If there is someone you look up to, send an email inviting him or her for coffee. It's flattering and most people

won't mind taking the time to help someone out—what goes around, comes around. I'll always take the time to encourage, because I, myself, was once in their position. Mentorship is amazing for valuable advice and networking. Let’s talk about the reason we’re all here…style! What/Who has been your

biggest personal style influence? I always look to Europe for new fashion inspiration. Also, musicians such as Gwen Stefani (90's rocker tomboy) and Steven Tyler (bohemian influences), and celebs like Gwyneth Paltrow (I still think about that Tom Ford white cape she wore to the Oscars) and Zoe Kravitz (I love her


STYLE & BEAUTY Dress, Rebecca Taylor from Holly Boutique. Booties, Aldo. Accessories, Stella & Dot.

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STYLE & BEAUTY

Booties, Aldo.


CHEAT SHEET

BEAUTY MUST-HAVE?

Mascara, bronzer, concealer, lip balm, and a yummy smelling perfume or body butter

COFFEE OR TEA?

Coffee...but depends on the time of day. Coffee in the am, Tea in the pm

BIGGEST OR BEST SPLURGE? When I was living in Montreal, a plane ticket to Vancouver for 2 days just to see a guy... I think it was over $900. Things you do for love!

WEEKEND ACTIVITY?

Dinners out with friends, doing something active outside

LISTENING TO?

Everything. I have wide music taste!

SECRET OBSESSION?

Music from the 90's. It brings back memories and makes me feel nostalgic.

IN A PAST LIFE I‌

Was an eagle. They are a symbol of beauty, bravery, courage, honour, pride, determination and are known as leaders.


STYLE & BEAUTY edgy elements). Dress, Rebecca Taylor from Holly Boutique. Accessories, Stella & Dot.

What is your go-to workwear uniform? I keep it comfy. Usually I’m in skinnies, flats, a tank, statement jewelry, and a blazer. Easy and put together!

I want to wear more edgy leather pieces, a colourful coat, and since I've never been a matchy-matchy type of person, maybe a pantsuit in one allover print. I also want to try white head to toe, black and white, and red and burgundy— colours that I don't think typically suit me.

"WHAT GOES AROUND, COMES AROUND. I'LL ALWAYS TAKE THE TIME TO ENCOURAGE, BECAUSE I, MYSELF, WAS ONCE IN THEIR POSITION. MENTORSHIP IS AMAZING FOR VALUABLE ADVICE AND NETWORKING. " When it comes to dressing for work, where should we invest and where should we save? Invest in timeless pieces that will take you from season to season and something that you could wear 3 years down the road. Items such as a well fitted blazer that you can throw on with any outfit, a shift dress, a kitten heel pump, gold hoops, a loose fitting blouse that can be tucked in with a pencil skirt or left un-tucked with slim black pants… Try to save on items like a printed pant, or other pieces that are super trendy. Tell us, which Fall 2012 trends are you most excited to try?

Here’s to being adventurous! Lastly, the Framework girl believes that stylish living comes in many forms. What does it look like to you? My home, and all of my home accessories reflecting who I am... also being comfy in my own skin and expressing myself through fashion. fw

THANK YOU TO THE ROSEWOOD HOTEL GEORGIA FOR HOSTING CHRISTIE AND THE FRAMEWORK TEAM! framework

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Blog

FROM

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TO

BUSINESS


OOVER GIRL

PHOTOGRAPHY by MELISSA SKODA Makeup by BRIANNE HIEMSTRA, Eva Terez Makeup Design Hair by JOY MITCHELL, The Joy of Hair Flowers by THE FLOWER FACTORY


3.1 Phillip Lim top, The Room at The Bay, Downtown Vancouver.

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COVER GIRL

MonikaHibbs TRADED

STETHOSCOPES

FOR

THEIR DREAMS, AND A DESIGNER

STILETTOS WHEN HER PERSONAL

OF

FASHION AND LIFESTYLE BLOG,

STATEMENT BRACELETS. MONIKA’S

FITTINGLY NAMED “THE DOCTOR’S

BUDDING JEWELRY LINE, BFREND,

CLOSET,”

MORE

HAS QUICKLY GROWN FROM A

IMPORTANT THAN THE SCORES

GIVEAWAY OF TWO HANDMADE

OF FOLLOWERS HOWEVER, WERE

FRIENDSHIP BRACELETS ON HER

HER REIGNITED EXCITEMENT FOR

BLOG, TO A THRIVING ONLINE

EVERYDAY LIFE AND A STRONGER

BUSINESS MINDFUL OF SEASONS,

PASSION FOR STYLE THAN COULD

TRENDS,

BE IGNORED. LESS THAN TWO YEARS

BETWEEN BALANCING A HECTIC

LATER, MONIKA HAS CREATED A

WORK SCHEDULE AND TRAINING

NEW CAREER, MAKING A NAME FOR

FOR A MARATHON, WE SAT DOWN

HERSELF AS BOTH AN INSPIRATION

WITH MONIKA TO GET THE INSIDE

TO YOUNG WOMEN DISCOVERING

SCOOP ON LIFE BEHIND THE BLOG...

TOOK

OFF.

INTERNATIONALLY-COVETED

AND

BRANDING.

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COVER GIRL How long were you writing your blog The Doctor’s Closet before you took the leap to pursuing a career in fashion?

"I REALLY NEEDED TO DISCOVER WHAT I LOVED DOING ON AN EVERYDAY BASIS; WHAT MAKES ME WANT TO WORK LONGER HOURS AND STILL LOVE THE JOB."

There was no real time frame really. When I started the blog I was purely putting my time into a part of my life that I didn't have to stress over. Once I started blogging about what I loved, I started to gain a lot of followers. Probably around the three-month mark I had many different people and companies contacting me to take part in some amazing fashion projects, which led to where I am today! Have you always loved style and design? YES! Even being the science geek that I was, I always had an eye for fashion and loved seeking out new trends and styles! I would say it kept me sane... showing up to class in sweat pants was NEVER an option for me. I was taught to always look presentable and stylish. What’s the biggest challenge you’ve faced since shifting your focus to fashion? Believing in what I really love doing and find interest in. That being said, I have a ton of interests and love everything from learning about the human body to what is going on at Fashion Week. But I really needed to discover what I loved doing

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COVER GIRL

Flowers by The Flower Factory.

on an everyday basis; what makes me want to work longer hours and still love the job. I quickly realized it was fashion by the change in my mood and my excitement for life. We’re firm believers that sometimes you need to choose to be passionate in order to keep going. What gets you out of bed each morning? I strongly dislike being lazy, so that will make me jump out of bed! I always want to get my to-do list done, kiss my husband, go for my workout, work hard, interact with people, and make someone's


Juicy Couture dress, The Bay, Downtown Vancouver. Charlotte Olympia heels, The Room at The Bay Downtown Vancouver. Flowers by The Flower Factory.

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day... then I am happy! When my head hits the pillow at the end of the day I feel good and passionate about what I’ve accomplished. In past interviews you mention the importance of mentors; who do you look to for guidance? It took me a really long time to grasp the concept of “mentor.” I thought you had to choose the most amazing, put-together, successful, older, business-like person

getting you where you are now? Learning about what steps are important to be successful; yes, I believe there are specific steps to become successful! You can't just “wing it” and say you've made it. What better way to learn the ropes than to seek guidance from someone who's already done it and learned what ways work better than others? I like to think that mentors give you a little cheat sheet on how to do life.

"I LIKE TO THINK THAT MENTORS GIVE YOU A LITTLE CHEAT SHEET ON HOW TO DO LIFE." and learn everything from them. I've discovered only half of that is true. We need to recognize that mentors are all around us, and it’s important to soak up as much information from them as possible to become better at what we do! My mentors are friends, family, and business people I look up to. Some I seek more information and wisdom from than others... and over time I've recognized those who have become stronger mentors in my life. What role has mentorship played in

How does it make you feel to know that thousands of young women are inspired by what you do and how you live your life? Moments like those make me feel like “I've made it.” Then I snap back to reality and think there's more to be done! It is truly a great feeling though; it makes me feel like I'm doing something right. What is the biggest misconception others have about you? framework

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COVER GIRL TOPSHOP sweater, The Bay, Downtown Vancouver.

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"FIRST OFF, MY LIFE IS FAR FROM PERFECT. I AM JUST NOT THAT PERSON WHO IS GOING TO POST A PICTURE OF A PILE OF LAUNDRY, OR A MESSY HOUSE, OR A REALLY TERRIBLE HAIR DAY WITH A FACE FULL OF PIMPLES... "


I bring this topic up a lot. Social media channels like Facebook, Twitter, and especially Instagram can make life look PERFECT! First off, my life is far from perfect. I am just not that person who is going to post a picture of a pile of laundry, or a messy house, or a really terrible hair day with a face full of pimples.... (Which, by the way, happen regularly

at the Hibbs household!) I choose to post about things that I love like a clean white desk—that is not always clean—flowers that my husband brought home for me, or a beautiful day out in the sun. With all the reality we deal with on an everyday basis that, unfortunately, is not so picture perfect, why would anyone want to look at more crappy stuff on their Instagram feed? So, I don't post it. But that doesn't make my life perfect. I am thankful for all the blessings that I have in my life and pieces that may seem close to perfect, but there are other not so pretty pieces of my puzzle that I consider private and therefore choose not to post.

truly believe that BFREND wouldn't have lifted off the ground like it did—I am so thankful for the motivation that stemmed from my blog!

Fair enough, you have to draw the line somewhere! Let’s talk about BFREND. Your friendship bracelets could be labeled an overnight success— how important has The Doctor’s Closet been to the growth of BFREND?

They say imitation is a form of flattery, but it can be pretty hard to deal with others copying your brand. Can you tell us about your experience with this?

Thanks to the blog BFREND did indeed make it into the “spotlight.” Once I grew a following through my voice and blog, BFREND had quite the fan base. I was so not expecting it... nor did I have a company name! Actually, I didn't even have a company at that point! My readers loved what they saw and wanted a chance to buy a couple of bracelets that I created for a giveaway that month. If it wasn't for my readers I

How do you stay ahead of the curve with so many other Etsy shops popping up online? I don't. Keeping up with others is far too stressful and comes with unnecessary competition that I would rather not get into! I do what I feel fits with my timing. I try to keep up with the latest trends, designs, and colors. Other than that, it's really about what I feel is the next step; I would rather not follow someone else's.

Yes, I deal with this all the time! Copying someone else's idea or design and calling it your own is the new “imitation is a form of flattery” when it comes to an online business. Having your work plastered all over Pinterest for everyone to be “inspired by,” or creating it into their own DIY project seems to come with a really fine line. I completely understand that many people might not want to pay a certain price tag or would rather just be more creative and recreate my designs for framework

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themselves; I have learned to be okay with that. However, creating an identical product, calling it your own and duplicating a brand that has already been established is not okay. This is all part of the business world and it's something that I have to deal with and understand—though I do believe that protecting my business and branding is so important and needs to be done in a professional manner. It's all part of the game. Now that BFREND as a brand is more established, how are you approaching the coming seasons from a design perspective? I think about new designs, colors and what is trending all the time. I am constantly thinking about how I can improve my designs and branding from one season to another. I feel like I'm starting to think like a real designer, but this has taken time and I'm still working towards that.

recent project…

We’d love to hear about your inspiration and direction for Fall 2012…

What aspects do you love most about your business?

New colors, more metals and lots more gold! This fall it’s all about keeping it simple and easy to wear.

The creative aspect of running your own company and designing a new product is pretty amazing! I constantly wake up with new ideas and think, “how can I make this work?”

We’re definitely seeing a shift towards simplicity this season with many personal style bloggers. Tell us about your most

I'm just in the middle of working on an inspiration board for an upcoming BFREND photo shoot. It's coming up fast and there are tons of ideas that are running through my head. I can't wait to see how it all looks behind the lens!

As much as we all try, it’s


COVER GIRL

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difficult for one person to be great at everything! What parts are the most challenging for you? My to-do lists are pretty long. I get stressed out if I don't get my all the items on my list checked off by the end of the day—most of the time I find that I fill my plate way too full. I have to keep telling myself that I can't get everything done... and not all in one day for that matter!

from so I don't get bored of them. Currently, I'll either go for a long run, relax in a yoga class, or if I'm feeling extra hardcore I'll go over to my local crossfit gym for a real sweaty workout! I'm also open to trying new classes and fun ways to stay in shape. What else do you do to relax and relieve stress? When I can find the time I love to read a good book

looking to do the same? I think that if you're coming home unhappy, you're not following your passion. Acting on your passion brings such an excitement and daily determination. Once you get to that place you know you're doing the right thing. Lastly, since this is our fall fashion issue, what are you most looking forward to wearing this

"IF YOU'RE COMING HOME UNHAPPY, YOU'RE NOT FOLLOWING YOUR PASSION. ACTING ON YOUR PASSION BRINGS SUCH AN EXCITEMENT AND DAILY DETERMINATION. ONCE YOU GET TO THAT PLACE YOU KNOW YOU'RE DOING THE RIGHT THING." What are your best tips for time management? Make lists! I love having a to do list jotted down at the top of my weekly agenda. It reminds me what I have to do that day, also allowing me to spill over into the following days. You’re also a big advocate of regular workouts; what’s your favourite way to sweat? I love to run! And yes, I love to sweat; I like to keep a variety of workouts to choose

cuddled on the couch. Those days are the best. Aren’t they! The Doctor’s Closet always features incredible quotes. Is there a motto you live by?

season? Boots and jackets; they are the easiest ways to accessorize an outfit. I can't wait to get my hands on some ankle booties... fall's hottest item! fw

YES! Work hard and be nice to people. We think you’d agree that following your heart and acting on your passions is so important to living a life you love. What advice do you have for Framework girls

THANK YOU TO THE CROSS DECOR & DESIGN FOR HOSTING MONIKA AND THE FRAMEWORK TEAM! framework

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Cheat Sheet Monika Hibbs

MORNING OR NIGHT?

MORNING, STARTING AT AROUND 8AM.

COMFORT FOOD? ICE CREAM!

WORST FASHION MOMENT? GRADE 4 SCHOOL PHOTO... IT WAS TERRIBLE.

BEST INVESTMENT? MY HUSBAND, I'M THANKFUL FOR HIM EVERYDAY.

NICKNAME? MONICZKA

I’VE ALWAYS WISHED… TO HAVE A HEALTHY AND BEAUTIFUL FAMILY OF MY OWN.

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HBC blanket, The Bay, Downtown Vancouver.


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MEET OUR SEPTEMBER

BLOGGER PANEL

PRAIRIE GIRL IN THE CITY Favourite fashion indulgence? Designer jeans. Fall trend to try? Menswear inspired pieces. I love the mix of feminine and masculine textures together for fall; lace and tweed are simply a divine combination. Best autumnal accessory? Scarves! I wear them year round, but there's something about a rich, textured scarf on a crisp fall night. This season I‌ Will rework some old favorites already in my closet. I'm a sucker for shiny new things, so I'd like to challenge myself to brush the dust off a few hidden gems in the back of my closet and make them feel new again.

DREAM, CREATE Favourite fashion indulgence? Beautiful dresses! I'm always able to justify the need for one more! Fall trend to try? A striped trouser, in classic beige and black or cream and wine red. So versatile and can be worn all year round. Best autumnal accessory? A faux fur scarf! I can't commit to a full fur jacket, so a scarf is still luxurious and warm and I don't look like a yeti! This season I‌ Am looking for investment pieces: a classic trench coat, a cropped leather jacket, and a crisp white blazer. Bright lipsticks are also on my list; small yet dramatic pops of colour are perfect for fall!


PANEL

CENTRE STREET STYLE

COCO AND VERA

Favourite fashion indulgence? Shoes, always. Who doesn't feel amazing in a great pair of pumps or a fabulous pair of boots?

Favourite fashion indulgence? Buying the same piece in multiple colours. When it's true love, you just know...

Fall trend to try? I'm hoping to be brave enough to try leather pants.

Fall trend to try? I loved all of the gold that I saw on the Fall 2012 runways. I'm hoping to add the perfect gold pencil skirt or mini to my wardrobe very soon.

Best autumnal accessory? Does a fur vest count as an accessory, because I'm thinking of all the ways I will wear mine this autumn!

Best autumnal accessory? Scarves! A girl can never have too many - I have one in practically every colour. They are an easy way to perk up any ensemble and stay warm!

This season I‌ Am going to try and replenish the classic and neutral pieces of my wardrobe instead of buying statement pieces.

This season I‌ Plan to take a step back from "fast fashion." My focus will be on building a collection of classic, high quality items that I will love for years to come. framework

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WE’LL BE BACK IN O C T O B E R, BUT IN THE MEANTIME CHECK US OUT HERE:

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thank you!

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Framework Magazine Issue 4 - September 2012  

Framework Magazine is an online women's publication dedicated to the essential elements of stylish living. From interviews and how-to’s, to...

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