framework BUILD YOUR LIFE IN STYLE
CHARLIE FORD vintage
JILLIAN HARRIS, TORI WESSZER & ALYSSA DENNIS I S S U E 14 august 2013
I S S U E 14
on the cover â€œChanging outfits from the back of their car, Jillian Harris, Tori Wesszer, and Alyssa Dennis were great sports on our Gastown cover shoot and were never without a smile."
framework BUILD YOUR LIFE IN STYLE
8 CONTRIBUTORS 10 EDITOR’S LETTER 11 CHECKLIST 12 EDITOR’S PICKS La Vie Boheme
14 BOOK CLUB
A Change Of Scenery
126 BLOGGER PANEL Staycation Edition
15 Bring on the heatwave with this month's summer romance reads...
30 BEAUTY SCHOOL The Golden Rules of bronzer
34 Vintage inspired
sundresses for leisurely weekends
54 CITY ESCAPE
Leave skyscrapers behind for dusty roads, sweet berries, and sundrenched fields in summer style
culture & living
20 WE HEART
22 BEHIND THE BRAND Maya Sciarretta: Sugo Sauce
28 WINE TRIO
Vin en blanc, picnic wines
I S S U E 14
The Framework Girl's guide to glamorous camping
ALL IN THE FAMILY
Eco Diva Beauty's Garcy Fry & Charlene Crawford-Swanson mix business with family
Triple Threat: Jillian Harris, Tori Wesszer, & Alyssa Dennis of newly launched decor destination, Charlie Ford Vintage
I S S U E 14
august 2013 6
PHOTOGRAPHER Vancouver, BC
KELLY SWANSON PHOTOGRAPHER Vancouver, BC
JEREMY JUDE LEE PHOTOGRAPHER Richmond, BC
SABRINA WONG PHOTOGRAPHER Richmond, BC
AMELIA EICHHOLZ ART CONSULTANT Boston, MA
SARA CONSTANTINEAU WRITER Burnaby, BC
SOPHIE COLLINS WRITER Vancouver, BC
MICHELLE KEONG WRITER Vancouver, BC
MEGAN CORREIA WRITER Vancouver, BC
JENNIFER PISTOR STYLIST & BLOGGER New Westminster, BC
JULIA DILWORTH WRITER Vancouver, BC
JESSICA W. NOUJEIM MAKEUP & HAIR ARTIST North Vancouver, BC
CONTRIBUTORS BRIA LEAR Founder & Editor-in-Chief KATRINA TOGERETZ // NOELLE LAM // LINDSAY DYKSTRA
Editorial Interns SEKAI MASUNDA // COURTNEY VIKE ALLEENEDA THAMMAVONG
STYLIST Vancouver, BC
MUA & BEAUTY STYLIST Vancouver, BC
Publishing & Social Media Interns
many thanks to this monthâ€™s contributors!
~ love, Framework
LET'S GET SOCIAL! drop us a line and join the fun
blog | twitter | facebook instagram | pinterest we can't wait to hear from you ...
dear... We often dream of places faraway, but what about exploring our own backyards? This month, challenge yourself to a staycation, and we guarantee you’ll be pleasantly surprised at the hidden gems right under your nose. Putting our money where our mouths are, we spent an incredible morning goofing off with Jillian Harris and the girls of Charlie Ford Vintage in Vancouver’s historic Gastown. Not only were Jillian, Tori, and Alyssa absolute sweethearts, we were able to see the neighborhood through their eyes, and even chanced upon a Fireman’s calendar photoshoot… stay tuned for more from that hilarious incident on the blog! Heading south, we visited Charlene Crawford-Swanson and Garcy Fry for a tour of the Eco Diva Beauty headquarters, and a few lessons in conscious living. Later, we spent an afternoon at Hopcott Farms picking berries and dancing through the corn maze. Back in Vancouver’s quiet Strathcona neighborhood, Maya Sciarretta shared stories of her feisty Italian Nonna—she was quite the model—over al dente spaghetti
dredged in Maya’s delectable Sugo Sauce. All this running around, and we’re ready for a backyard nap under the afternoon sun. And why not? It’s a staycation after all…
BRIA LEAR, FOUNDER & EDITOR-IN-CHIEF
THIS AUGUST WE SUGGEST
the framework girl... REMINISCES ABOUT YOUNG SUMMER LOVE SAVOURS A PERFECT, PERSONAL-SIZE PICNIC WINE MASTERS THE GOLDEN RULES OF BRONZER ENJOYS THE LUXURIES OF HOME WHILE GLAMOROUS CAMPING PEDALS THROUGH SUNNY AFTERNOONS ON HER CLASSIC CRUISER SEEKS A VINTAGE ACCESSORY THAT SPEAKS TO HER HEART PLANS HER NEXT BIG BUSINESS OR CAREER MOVE EXPLORES HER OWN CITY LIKE A TOURIST TAKES TOP FORM IN A CANNONBALL CONTEST
SAND, SEA AND SUNSETS SUM UP THESE SURF-INSPIRED FASHION AND BEAUTY PICKS...
1. ALOHA BANGLE, SOCIAL EXPERIMENT, $40 2. RETRO SUPER FUTURE LUCIA SUNGLASSES, SHOPBOP, $202 3. BUMBLE AND BUMBLE SURF SET, SEPHORA, $37 4. KORRES YOGHURT COOLING GEL, SEPHORA, $31 5. WE ARE HANDSOME IMPERIAL V BIKINI, ASOS, $358.80 6. JOE FRESH NAILPOLISH IN COPPER, $4 (AVAILABLE AT JOE FRESH STORES SEPTEMBER 2013)
7. KEY TO FREEDOM SARONG,TOPSHOP, $50 8. NICHOLAS MELTED FLORAL SCUBA DRESS, SHOPBOP, $370 9. CHRYSOCOLLA CLAW RING, LEIFSHOP, $128 10. BOBBI BROWN “BEACH” FRAGRANCE, SEPHORA, $82 11. MATIKO ANGELICA PLATFORM SANDAL, URBAN OUTFITTERS, $194
BOOK CLUB A CHANGE OF SCENERY
EVERY MONTH WE CHOOSE THREE MUST-READ BOOKS, FROM RECENT RELEASES TO OLD FAVOURITES, THAT WOULD FIT INTO ANY FRAMEWORK GIRL’S BOOK CLUB. IT’S JUST ONE MORE EXCUSE TO GET TOGETHER WITH FRIENDS OVER SWEET TREATS AND COCKTAILS!
by Sara Constantineau
Embrace the heat and complement the steamy
weather with some romantic reads set in the sweltering summer months. Even if you aren’t in a position for a summer fling, at least you can read about one. These three novels span a century with their release dates, but they share the same head-spinning stories about young love under the summer sun, in one way or another.
BY EDITH WHARTON
Born into poverty by way of a prostitute, 18-year-old Charity was taken in by the boorish yet successful Lawyer Royall. Bored with her library job in her dull New England town, she begins a scandalous affair with the creatively romantic Lucius Harney. But despite his heart-swelling words, Lucius is still under the influence of a strictly organized society full of high expectations.
WHY YOU’LL LOVE IT
Published way back in 1917, this story dwells on the unique circumstances and consequences that weigh down a woman of a certain means during the early twentieth century. While it may seem tame to today’s popular fiction standards, it was considered an ultra-steamy tale by its original readers, and highlighting how our attitudes have shifted makes for a fascinating comparison.
BEST FOR: HISTORICAL FICTION BUFFS 14
THE GREENGAGE SUMMER
BY RUMER GODDEN
The mother of 13-year-old Cecil Grey thinks she is teaching her children a lesson when she takes them on a trip to the battlefields of France. But their supposed punishment of a family vacation turns into an eye-opening escape from the ordinary, especially for the eldest daughter Joss, a blossoming 16-yearold who begins an affair with a married guest at their hotel.
WHY YOU’LL LOVE IT
This richly imagined coming of age story is timeless and engaging. With a fully realized setting, it immerses you in a beautiful and mysterious world full of provocative characters who aren’t always who they seem and captures the poignancy of adolescent romance with all its heartache and none of the sugary clichés.
BEST FOR: ENJOYING ALONGSIDE A MOUNTAIN OF MACARONS
TWENTY BOY SUMMER BY SARAH OCKLER
3.5 / 5
Though they seem like complete opposites, best friends Frankie and Anna are almost inseparable. Frankie wants Anna to have her first full-fledged summer romance, so she suggests a game; meet one boy for each one of the twenty days they spend in Zanzibar Bay. What Frankie doesn’t know is that Anna has already been in love: a secret relationship with Frankie’s older brother, who tragically passed away just one year earlier.
WHY YOU’LL LOVE IT
This story of teenage love and loss will make you appreciate that life is short and unpredictable, and inspire you to make good use of every available moment. It portrays all the heightened emotions that come with first loves along with the relatable frustrations inherent in best friendships.
BEST FOR: A GOOD CRY WHILE WORKING ON THE PERFECT TAN framework
BY JULIA DILWORTH
fresh ideas for your home, one space at a time ...
OFF THE HOOK
Unlike any Real Housewives, these vintage Marquee letter hooks from Anthropologie appear to have aged gracefully ($18).
ROCKIN' PLATE Using this mineral plate from funky UK ceramics artist Sena Gu as your entryway catch-all means you might have to get nicer keys and only leave the clean spare change. ($139/141 Do-Shop.com)
DO THE MATH
Not all tables were created equilateral. Powder-coated brushed metal plus trigonometry equals West Elm’s impressive Sculpted Geo Console ($544).
As décor is a performance sport, you need a runner that can go the distance. Look no further than this tight-and-bright eyelet rug from Urban Outfitters to add good oldfashioned pizzazz to any entryway ($24-179).
OBJET DOOR Almost more sculpture than receptacle for wet weather accessories, the Boot Umbrella (ella-ella-ay-ay-ay) Stand is an entryway scene-stealer that guests’ eyes won’t miss (Zgallerie $80).
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BACK IN BRASS Tracing back its metalworking heritage to historical India, the Tork Brass Dripping mirror dazzles with molten brass detailing hand-applied over metal rods. Did you procure this antique from a foreign merchant overseas or buy it at CB2? Only you can tell ($249). COMMANDING VISUALS Contemporary art with a strong message: Stop And Smell The Peonies print, from SS Sprint Shop x Anna With Love Photography ($40).
PARIS, JE FRAME French, vintage and maps are the holy trinity of decor this season and with this hand-screened print from Fab you get all three for $28 (a.k.a. ‘le steal’).
'NICE RACK' Before you slap your guests, remember: the twig coat treerack from Crate & Barrel really is a nice rack ($483).
Lamps are the dutiful butlers of décor, standing on the sidelines, performing their function without seeking attention or thanks. And then there’s the Robert Abbey Delta Peacock table lamp, which clearly didn’t get the memo. And we love that it looks a bit like an upside-down ring pop ($167).
fresh ideas for your home, one space at a time ... MY FAIR MUSE A framework girl can never have too many books. Some published dĂŠcor and style works to add to your collection that will inspire for years to come: Audrey in Rome ($33), Allegra Hicks: An Eye for Design ($48), Paris Mon Amour ($15) and Yves Saint Laurent Style ($62).
TRI-HARD As in, try hard not to love this! Handpainted mint, emerald, camel and black triangle detailing has us falling hard for this petite plant pot ($35 Submicrocosm Design, Etsy).
HARD ROCK CACHET When people are obsessed with their pets they dress them up in embarrassing seasonal outfits. When people are obsessed with books, they accessorize them with silver leaf agate bookends from High Street Market ($58).
Since this issue is all about the idea of enjoying a relaxing "staycation" and focusing on familiarizing yourself with your own city, it only makes sense to apply this idea to exploring BY AMELIA EICHHOLZ the artists in your own backyard too. There is something very special and unique about local artists and their creative process. In this search, you'll discover artwork that encompasses a wide range of styles and an original perspective, often reflecting the beauty of the artist's surroundings and culture. The best way to support local artists is by attending college or graduate level art exhibitions and by purchasing artwork at local galleries. By helping support the arts where you live, you'll give your community all the economic and social benefits of a thriving arts scene!
1 & 2 // CLAIRE DESJARDINS MONTREAL, QUĂ‰BEC, CANADA
CULTURE & LIVING
3 // BRANDI HOFER
LLOYDMINSTER, ALBERTA, CANADA
4 // IVA MARA CANADA
5 // IEVA BAKLANE VANCOUVER, BRITISH COLUMBIA, CANADA framework
behind the BRAND
Maya Sciarretta // Sugo Sauce
WRITTEN BY MICHELLE KEONG PHOTOGRAPHY BY JEREMY JUDE LEE & SABRINA WONG
GETTING SAUCY IS ALL IN THE FAMILY.
ONE OF VANCOUVER’S MOST TALKED-ABOUT PRODUCTS, SUGO SAUCE, WAS BORN OUT OF A RELATIONSHIP BETWEEN CREATOR MAYA SCIARRETTA AND HER NONNA (GRANDMOTHER IN ITALIAN). MIXING BATCHES OF SAUCES WITH HER NONNA AS A CHILD, SCIARRETTA LIVED, BREATHED AND LEARNED THE RECIPES THAT HAVE FED GENERATIONS. You could say that cooking and a passion for food are in her genes. “It’s such a part of my identity,” says Sciarretta, 31, a first generation Italian-Canadian whose mission is to connect with people through food. “Food brings people together. I absolutely love sitting at a table for hours, just connecting over food.” Growing up in Chinatown, Sciarretta was influenced by Vancouver’s multicultural flavours and spices. She eventually altered her nonna’s classic Italian, tomato-based recipes and made them her own. And in May 2012, Sugo Sauce was born. Sciarretta’s line of sauces pays homage to her favourite recipes that she ate growing up: Classico/Classic Style, Fagiolata/Bean Style, Arrabbiata/Angry Style and Puttanesca/Whore Style. The translations of the Italian names add a playful, cheeky twist. For example, the puttanesca sauce was said to have originated in southern
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[THE SAUCE] FELT LIKE IT HAD A LIFE OF ITS OWN AND I WAS JUST FACILITATING IT
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Italian brothels in the mid-twentieth century. Sciarretta’s take on this sauce with a scandalous history includes anchovies, ripe olives and capers, topped off with a spicy kick. Handcrafted and made with love, her delicious creations are results of her personal philosophy: keep it simple. “I’m a bit of a purist when I eat,” says Sciarretta, who paired down her nonna’s recipes. “I like pure flavours harmonizing.” When something tastes this good, word gets around. Sciarretta recently increased production of her mouthwatering sauces to meet growing demand. Her sauces and complementary line of infused olive oils are popping up on shelves across Vancouver including Le Marché St. George and West Elm Market. “We’re all busy. The sauce makes it easy for people to eat at home with their loved ones and connect,” she says.
A graduate of Emily Carr University of Art + Design, Sciarretta previously struggled to find her calling and felt she was using only a portion of her capacity. Through Sugo Sauce, Sciarretta has successfully brought together the three most important elements of her life: relationships, food and visual design. “Super serendipitous things just started falling into place,” says Sciarretta, who developed the design, branding and marketing for Sugo Sauce. “It felt like it had a life of its own and I was just facilitating it.” From the modern packaging to the distinctive flavours, Sugo Sauce is anything but rustic. Through a contemporary twist on her nonna’s recipes, Sciarretta has found her sweet spot. “If I can make something look beautiful, taste amazing and then connect with people, or see people connecting, then I’m doing everything that I want to do in life.” fw
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WINETRIO tasting: vin en blanc
W R ITT E N BY S O P H I E C O L L I N S
With the legendary Diner En Blanc happening all across the globe this August, we want to keep you up to date on the best wines to enjoy at a picnic. These wines will go perfectly with any food you wish to pack, and won’t stain your gorgeous white clothes! Enchanté!
everyday table $
SPINATO MINI PROSECCO $6.45
Sometimes, you want to toast with some bubbly but you don’t feel like opening a whole bottle. Enter Spinato Mini Prosecco. Not only does it come in single serving size, it’s also a refreshing take on the Italian classic! Sure to be a big hit at your next party, it’s equally as exciting served with your favourite deli sandwich on a summer picnic.
dinner party $$
SOFIA COPPOLA BLANC DE BLANC $36.45
Doesn’t this can just scream Framework Girl? Whether planning a picnic with your girlfriends, or heading to your local Diner En Blanc, don’t forget these oh-so-charming cans of bubbly. Made in California by none other than Francis Ford Coppola for his daughter, we guarantee the crisp flavour of this wine won’t disappoint.
special occasion $$$
MOET & CHANDON IMPERIAL ROSE $76.40
A household name in champagne, Moet & Chandon have been producing champagne in the traditional method since 1743, and thus this bubbly is a sure bet. Pop a bottle to celebrate something really special, and enjoy the slightly pink-hued bubbles full of red berry and traditional champagne flavours.
Tip: August is all about enjoying what is left of summer. Even if you don’t have something specific to celebrate, a weekend sunset viewed from the beach or the patio is a perfect reason to relax and enjoy a glass of bubbly. FOR MORE WINES AND TIPS,VISIT SIPSAVOURSHARE.COM
E N T E RTA I N I N G
alfresco * BY FANCY THAT EVENT STYLING
Enjoying your own backyard in the middle of summer is one of life’s simple and rewarding pleasures. Why not throw a party and share that space with your loved ones? This summer find inspiration in blooming flowers, newly cut grass and fresh local fruits. TIP: CHOOSE A SPACE IN YOUR YARD THAT YOU LOVE AND MAKE THAT THE FOCAL POINT. BY FOCUSING ON YOUR FAVOURITE AREA, YOU CREATE A CENTRAL PLACE FOR YOUR GUESTS Don’t be afraid to try your green thumb. Preparing your yard and garden in advance will make your space the ideal party destination. If gardening is not your forte, visit your local florist or garden shop for help picking out blooms that will brighten up your entertaining space. Consider flowers that are in season to keep you within budget. Garden décor can also involve more than florals. Adding non-traditional items like driftwood or seashells are an inexpensive way to add character, and solar powered lights lend amazing sparkle and life to any garden. Whatever the occasion, have fun and enjoy your space this summer. Here’s to tea parties, fresh local fruits, popsicles and lazy afternoons sipping mint juleps—your amazing outdoor party awaits.
Makeup Artist & beauty expert
Jessica W. Noujeim
teaches us how to properly apply
bronzer for a
sunkissed glow that is anything but faux.
beauty school THE GOLDEN RULES 30
by Jessica W. Noujeim
BRONZER APPLICATION 101
The two main uses of bronzer are to contour (create definition) and to warm up the complexion. Study your face in a variety of different light settings, both indoor and outdoor, and learn to recognize where the sunlight naturally brightens and casts shadows on your face. We'll learn how to mimic that effect with your makeup!
THE MOST COMMON MISTAKE WOMEN MAKE ISN'T POOR SHADE SELECTION, BUT INCORRECT APPLICATION.
EVERYONE'S SKINTONE AND BONE STRUCTURE IS DIFFERENT, BUT THIS BASIC FRAMEWORK IS THE PERFECT GUIDE FOR YOU TO PRACTICE AND PERFECT YOUR BRONZING TECHNIQUE!
The Golden Rules of BRONZER
Always start with less on your brush and add gradually. Matte shades are better for precise contouring, and shimmer, used in small doses, for all-over warmth. If the sun would hit it, don't bronzer it. Natural shadows are your safe zones. BLEND, BLEND, BLEND.
A handy trick to remember bronzer placement is to think of the outline of butterfly wings on each side of your face â€“ the shapes formed along your face by connecting the Forehead, Cheeks, and Jawline
Smirk, pout, or smile slightly, and apply bronzer in a curve directly on your cheekbone, from the roundest part of your cheek back and up towards your ear.
Suck in your cheeks and apply bronzer below your cheekbones where the hollows appear. This will make your face look droopy and gaunt.
JAWLINE + CHIN do
Add a light sweep to the tip of your chin to balance out the top half of your face.
Forget to apply bronzer underneath your jawline, blending up into your ear and down to your neck for a seamless finish. 32
STYLE & BEAUTY
Blend your application right into your hairline, from the temples up to the center of your forehead.
Apply too much bronzer to the center of your forehead – this is a place where the sun would hit.
FINISHING SWEEP do
Use a big, soft brush and lightly dust bronzer over your entire face, neck, and chest, to bring all the tones of your skin into harmony.
Go crazy! Think sun kissed, not 5-hour sun makeout session.
YOU SHOULD HAVE TWO BRONZER BRUSHES IN YOUR ARSENAL – A DENSER, ANGLED BRUSH FOR CONTOURING, AND A FLUFFY WIDE BRONZER BRUSH FOR THE ALL OVER SWEEP.
JOE FRESH BEAUTY BRONZER DUO IN AFTERGLOW
This dual bronzer is a versatile shade that works on all skin tones. Use the matte side to contour, and then brush the shimmery side in wider sweeps over the cheekbones and temples to add the perfect finishing glow.
RIMMEL 3 IN 1 SHIMMERING BRONZER IN 002 BRONZE GODDESS
This super affordable bronzer is a staple in any makeup kit. The full shimmer finish and three tones (dark brown, warm gold, and bright gold) blend together effortlessly to give you a beachy, goddess-like look. A little goes a long way with this product.
BOURJOIS PARIS DÉLICE DE SOLEIL BRONZING POWDER
Use this everyday bronzer to achieve a subtle, healthy complexion. Mostly matte with the tiniest hint of sparkle, it's a soft effect bronzer that you can use to warm up your entire face.
STYLE & BEAUTY
1O1 ION THE MODERN GIRL'S GUIDE TO
A V I N TA G E S U M M E R Lately, we Framework Girls have been obsessed with all things vintage. (Okay, we’ve always been obsessed with all things vintage.) We adore the feminine qualities of decades past, and how pretty frocks were a staple in every gal’s wardrobe. With this feel in mind, we couldn’t resist coming up with three vintage inspired and oh-so-wearable looks for the modern day lady.
WRITTEN & STYLED BY JENNIFER PISTOR PHOTOS BY FM PHOTOGRAPHICS | MODELED BY MICHELLE MORTON
GARDEN GLAM Whether youâ€™re heading to a brunch or a backyard BBQ, a cotton dress is the easiest way to go. Mint and dusty pinks are a perfect hue pairing; these colours work on so many complexions and lend a vintage vibe to this large, tropical floral print. A structured bag is a must for this look. Try something on a slightly larger scale so you can elegantly carry a bottle of wine and flowers for your hostess.
Aryeh Dr. Sun dress in mint $89, Five of Hearts Necklace $28, Cute Bow belt $24, Pink vintage style bag $69, all from Barefoot Contessa; shoes, modelâ€™s own.
STYLE & BEAUTY
PICNIC IN THE PARK Nothing says summer romance like a pretty picnic in the park. Peddle yourself to a favorite grassy destination and curl up under a shady tree. White and navy is a classic summertime combo, which works in perfect harmony on this printed dress... much like you and your handsome date! A pretty bow and simple accessories allow your frock to be the star, while a coordinating kerchief scarf tied around the wrist gives a subtle nod to the fabulous fashions of the 1950â€™s.
OUTFIT DETAILS Aryeh Dr. Sun dress in Navy $89, Anchors Away necklace $14, Dear Faithful Bow $20, Peach Bangle $16, Striped Tote $14, all from Barefoot Contessa; Silk scarf by Mona Sultan $75; shoes from Spring on sale for $20.99
STYLE & BEAUTY
DOCKSI DE DIVA For a fun and flirty date look, think feminine silhouettes. This strapless floral dress nips in at the waist, giving you beautiful curves in a ladylike way. Pile on more than one colour for an exciting and unexpected pop; yellow, coral, mint, and mixed prints can work well as long as you have pieces that coordinate with one another. For example, in this look the mint statement necklace picks up the mint in the dress and ties in the clutch. The coral bow belt works when a large cuff in a matching hue is added. Don’t forget to shield your eyes from the water’s glare! Cateye sunnies are a cute and practical way to add some throwback style to your ensemble.
OUTFIT DETAILS IXIA floral print dress $69, The Real Me necklace $36, Cute bow belt $24, Track & Field print clutch $52, Sunnies Spexx $21, all from Barefoot Contessa; shoes, model’s own.
STYLE & BEAUTY
COMING UP NEXT...
Fall into Fashion
"Fresh new looks and reimagined classics from runway to your wardrobe..."
NOW BOOKING ADS FOR FALL 2013 for advertising information email: sales @frameworkmag.com
CULTURE & LIVING
T H E F R A M E W O R K G I R L'S
G U I D E TO
GLAMPING BY MEGAN CORREIA
Pack up and head out on one last summer adventure that will have you embracing this traditional family pastime with a twist. If you prefer to live the lavish life with all the luxuries of home at your fingertips while spending the final days of summer exploring the great outdoors, then glamping, aka glamourous camping, is just your speed. Donâ€™t let nature cramp your style; forgo roughing it in the wild and trade in your sleeping bag for a true glamping experience. This month, Framework shows you how to take city chic to the wilderness with camping couture finds that will have you trek-ready and pitching a tent fiercely (and fabulously) in no time.
BEACH BOUND Hit the surf and sand with all your luxe amenities in tow to enjoy a sunshine filled day at the beach. Equipped with everything you need, from statement accessories to polished beauty bag must-haves, youâ€™ll ride out the last few days of summer in pure bliss and relaxation. 3.
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SHOP: 1. ESTEE LAUDER PURE COLOUR GLOSS IN IMPULSIVE CORAL, $26.19, NORDSTROM 2. MARA HOFFMAN MEDICINE WHEEL PRINTED BANDEAU BIKINI, $218, NET-A-PORTER
3. FRESCO TOWELS RAINBOW DAMASK BEACH TOWEL, $150, SHOPBOP
4. JUICE BEAUTY SPF 20 TINTED MINERAL MOISTURIZER IN TAN, $29, SKINSTORE 5. MEMENTO AUDERE SEMPER B29 CORTINA D'AMPEZZO SUNGLASSES, $155, SPEKTRE
6. RACHEL ZOE STRAW STRIPED SUN HAT, $50.68, PIPERLIME 7. WINDBREAK IN ACRYLIC, $195, SOUTHSEAS DECKCHAIRS 8. COLOMBIAN SINGLE HAMMOCK, $52, FURNISH 9. ROBINSON MIRRORED MINI BAG, $315, TORY BURCH
10. MIGUEL ASES TRIPLE LAYERED EARRINGS, $436, SHOPBOP
11. NAILS INC. LONDON SPRING SUMMER COLLECTION, $30, SEPHORA 12. PICNIC TIME SOLEIL BEACH MAT WITH INFLATABLE PILLOW, $9.89, SIERRA TRADING POST
FANCY FEAST Itâ€™s time to indulge! Bring the convenience of your kitchen outside when firing up a fun-filled barbeque on your campsite and create a fine dining experience just like you would in the comfort of your own home.
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1. ACRYLIC BEVERAGE DISPENSER, $19.89, TARGET
2. ZRIKE BRANDS RENAISSANCE GLASSWARE, FROM $29.95, DINNERWARE DEPOT 3. MASTER CHEF PORTABLE CHARCOAL BBQ, $29.99, CANADIAN TIRE
4. JULIE BROWN DESIGNS BEACH CHAIR SUNSHINE POLKA DOT, $49, FAB.COM 5. TABLE IN A BAG, $64.93, CRATE & BARREL 6. WALLACE HOTEL LUX 77-PIECE FLATWARE SET, $179.99, BED BATH & BEYOND
7. TRELLIS DINNERWARE, FROM $4.80, PIER1 8. BRAZIL HAMMOCK CHAIR RAINBOW, $74, MADE IN THE SHADE
9. PACK A PICNIC WINE TOTE, $119, KATE SPADE 10. JUTE FLOOR RUG, $90, THE GLAM CAMPING COMPANY 11. BEETLE KILL PINE ORIGINAL IPOD DOCK, $95, KOOSTIK 12. RETRO COOLER IN PLUM, $140, FROM THE OWL
Take camping trips from Girl Scout to glamourous with these fashionista favourites for when being one with nature doesnâ€™t mean forgetting about your fashionable roots. Channel a cool, urban aesthetic in the great outdoors with luxe inspired bohemian prints and patterns with a tough rock and roll edge. 2. 3.
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1. MARC BY MARC JACOBS HENRY SKELETON BLUE LEATHER STRAP WATCH, $331.89, ASOS 2. HUNTER BUBBLE UMBRELLA, $51.77, SAKS FIFTH AVENUE 3. JACKET, $72, MONKI KATJA 4. MOTO SEQUIN DENIM BOY SHORTS, $76, TOPSHOP 5. TORY BURCH FOR NEIMAN MARCUS BLUE THERMOS, $36, EBAY 6. HYE BY WON HUNDRED METALLIC BLUE BOOT, $369.95, SOLESTRUCK 7. MAISON MICHEL LACED RABBIT EARS HEADBAND, $450, OPENING CEREMONY
8. CHRISTOPHER KANE BACKPACK, $2,765, NET-APORTER 9. BURBERRY PRORSUM HOLLOWAY STUDDED WELLINGTON BOOTS, $426.01, SAKS FIFTH AVENUE
10. DANNIJO JOVI BRACELET, $369, REVOLVE CLOTHING 11. POLKA DOT FABRIC WRAPPED FLASK, $18, URBAN OUTFITTERS 12. BELL TENT, $785, THE GLAM CAMPING COMPANY
Camp in comfort around the fire by bringing the best of the indoors out. Create the cozy luxury of home using plush pillows, beautiful blankets and lavish hides for a romantic rustic feeling that stays true to natureâ€™s breathtaking surroundings.
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SHOP: 1. VEUVE CLICQUOT BRUT CHAMPAGNE, $67.85, LCBO 2. MATTHEW WILLIAMSON EMBELLISHED COTTON SWEATSHIRT, $825, NET-APORTER 3. JOURNEY WEST BLANKET, $228, PENDLETON 4. 2 WICK METALLO CANDLE, $17.50, VOLUSPA
5. OVAL PARTY BEVERAGE TUB, $90.93, CRATE & BARREL 6. THE MAJOR WORKS OF CHARLES DICKENS BOXED SET, $89, INDIGO 7. KRUGER HARBOUR BLUE SIDE TABLE, $130, CRATE & BARREL 8. EUGENIA KIM MARIQUE VELVET AND GEORGETTE FLOWER CROWN HEADBAND, $155, NET-APORTER
9. MONGOLIAN WOOL PILLOW, $24.98, PIER 1 IMPORTS 10. SEQUIN CIRCLES PILLOW, $23.96, PIER 1 IMPORTS
CAMPFIRE CHIC Continued... 11.
SHOP: 11. EQUIPMENT LILIANE WASHED-SILK PAJAMA SET, $175, THE OUTNET 12. 8-INCH OUTDOOR METAL LANTERNS WITH BATTERY OPERATED LED VOTIVE, $5.99 EACH, BED BATH & BEYOND 13. BONJOUR LES AMIES COLLECTION 6-PIECE RIBBED OBLONG TEAPOT SET, $69.95, RACHEL RAY STORE 14. BLESBOK RUG, $142, THE GLAM CAMPING COMPANY 15. THRESHOLD OUTDOOR RECTANGULAR POUF FOOTSTOOL, $39.99, TARGET
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City Escape LEAVE SKYSCRAPERS BEHIND FOR DUSTY ROADS, SWEET BERRIES, AND SUNDRENCHED FIELDS
PHOTOGRAPHY BY JEREMY JUDE LEE STYLIST: ALLEENEDA THAMMAVONG // MAKEUP: ERIN GERLACH MODEL: TABY / LUXE MODEL MANAGEMENT LOCATION: HOPCOTT FARMS & MEADOWS MAZE
Skir t:, Mintage; Printed floral blouse, Calvin Klein; Shoes, Alexander Wang; Bracelets, Models Own; Bike, Vintage.
Dress, Mintage; Shoes, Guess; Hat, Goorin Bros.
Dress, Mintage; Hat, Editor's own; Bracelets & Rings, Model's own; Shoes, Aldo.
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Polka Dot Shor ts, Mintage; Blouse, DKNY; Shoes, Aldo; Bracelets & Rings, Model's own; Hat, Editor's own.
Jumper, Mintage; Bracelets & Rings, Models own; Sunglasses, Cheap Monday; Shoes, Converse.
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Dress, Mintage; Shoes, Aldo; Bracelets & Rings, Model's own; Hat, Editor's own.
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ECO DIVA BEAUTY FOUNDERS
CHARLENE CRAWFORD-SWANSON & GARCY FRY
KELLY SWANSON TEXT BY
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rading Northern lights for city lights, Charlene always had grand Crawford-Swanson aspirations. Finding entrepreneurial success, the single mother with a taste for luxury knew in her heart, however, that her thriving business as a lumber trader did not align with her dreams and commitment to the environment. As Charlene—a long-time beauty junkie—began to hunt for safe, natural, and luxurious beauty products to satisfy her evolving eco-consciousness, she dreamt of a one-stop shopping destination that would stock only, and all of, the best picks. Fast forward eight plus years and Charlene’s vision is now a reality; a burgeoning online business shared passionately with her daughter, Garcy Fry. And the company name couldn’t be more fitting—Eco Diva is promoting more than just eco-friendly and nontoxic products. With daily operations run by Garcy, Eco Diva exists also to educate and empower women in natural beauty and conscious choice. Taking a tour of the Eco Diva headquarters, we were instantly drawn to Garcy’s charisma and genuine interest in each and every client, while Charlene’s unwavering dedication and plans for the company’s future left a lasting impression. Read on, as this motherdaughter duo share their insights and beliefs on the beauty industry and doing business with family…
STYLE & BEAUTY CHARLENE, YOU GREW UP IN A SMALL TOWN. HOW DID THAT INFLUENCE WHERE YOU ARE TODAY? C: I was always an avid reader so I knew there was a wonderful world out there to discover and I dreamt big! Opportunities did not abound for young women in the far North. I was working at a sawmill and secured an interview for a lumber trading company in Vancouver; I took a risk and moved here at the age of twenty and returned home only to visit family. Still, I learned to love nature in that small town and I know what true quiet means and what complete darkness is. I have stood in utter silence in total awe of the Northern lights and know that there really is magic in our little universe. CAN YOU SHARE YOUR EARLIEST BEAUTY RELATED MEMORY? C: I began working after school at around 15 and by 17 I was buying makeup at the higher end of the spectrum from the Eaton Centre in Vancouver and having it mailed to me. My mother was mortified at the cost and I remember her asking me why I couldn’t use Cover Girl or Bonne Bell like all the other girls in town. I told her I didn’t want to and I never did. ANY TEENAGE BEAUTY DISASTERS? C: My earliest memory of a beauty disaster was putting Nair on my eyebrows in an attempt to avoid the pain of plucking them. I can tell you there are some pretty powerful chemicals in that stuff — verified when half my eyebrow came off with one swipe of the facecloth. This incident is still recalled at high school re-unions to this day… OH MY, WE CAN IMAGINE THE HORROR! WE'VE BEEN WATCHING ECO DIVA EVOLVE AND COME TO LIFE ONLINE — WHAT SPARKED THE IDEA? C: I had become a very successful lumber trader and this gave me the opportunity to try the more luxurious products in the marketplace. I loved
them but felt guilty about what I was buying at times and always wished there were healthier choices available that equaled not only the quality of those other luxurious products—with so many unhealthy, questionable ingredients—but also the science behind them. It also bothered me that searching for healthy products was like joining Homer in the “Odyssey.” Only some stores would carry maybe one product that was truly organic or natural and another store might have another one and finding them was an arduous chore. One day at work, about eight years ago, I was daydreaming of my über successful Luxury organics store and the name “Eco-Diva” popped into my head. I immediately wanted to save the name. I dropped everything—not trusting computers back then—and drove all the way to the Registrar’s office so I could register the name that very day. This precious seed has been waiting to be nurtured for a very long time! WOW! AND NOW HERE YOU ARE. WHERE DOES YOUR ENTREPRENEURIAL STREAK COME FROM? C: I truly don’t know. My mom has jokingly suggested that she was given the wrong child at the hospital many times. I know that I have always travelled off the beaten path and it has often been difficult but now that I am wiser, I am so very thankful I chose that path. So many times I’ve arrived at places that I never would have otherwise and been pleasantly surprised. I don’t think you can get to where you want in life without some risk both professionally and financially.
I am very lucky to have Garcy as my partner. There is no one in the world I could hire that knows my preferences and dreams better than her. world travel or the nice restaurants we would eat at, my mother had a taste for the fine things in life and it was inspiring. Believe it or not, I was actually a tomboy until after university. I’ve been a competitive athlete my whole life, so getting all dolled up just wasn’t something I had time for. I used to have to get my girlfriends to do my makeup when we would go out! It wasn’t until I made friends with a makeup artist while I was backpacking in Australia that I became interested in makeup. This friend gave me a bright, apple green eye shadow that I put all around my eyes; I got lots of compliments from it, so I started to experiment with different colours. Soon enough, the tables had turned and I was the one doing all my friends’ makeup.
WHAT A FATEFUL TRIP THAT WAS! MOTHERDAUGHTER RELATIONSHIPS ARE BEAUTIFUL THOSE ARE GREAT WORDS OF ADVICE. GARCY, AND COMPLEX; WHAT IS IT LIKE TO WORK BEFORE LAUNCHING ECO DIVA YOU WORKED TOGETHER IN A BUSINESS CAPACITY? AS A MAKEUP ARTIST. DOES YOUR LOVE OF ALL THINGS BEAUTY COME FROM MOM? C: I am very lucky to have Garcy as my partner. There is no one in the world I could hire that G: Absolutely! I think I knew how to spell Bobbi knows my preferences and dreams better than Brown before I could spell my own name. I grew her. She has come to share my vision, has become up surrounded by beauty. Whether it was the a true product guru, and charms everyone with expensive makeup in my mother’s bathroom, her sincere joy and commitment to the company the designer clothing hanging in her closet, the and our journey. framework
I love people, period. I love to see their faces, learn their names, and I love to share tips and tricks.
G: Honestly, it is such a gift to be able to do this together. It’s a beautiful thing because no matter what happens, you just have to figure it out. We both bring such a different set of skills to the table, which makes us so well rounded. I’m truly thankful and excited for our future together. DO YOU HAVE DISTINCT ROLES IN THE COMPANY? G: I run the day-to-day operations and my mom and I dream and make decisions together. C: As much of my time is still committed to running my other company, for now I spend more time envisioning what I would like to see happen and she divines it. WHAT IS YOUR FAVOURITE PART OF THE WORK DAY? C: Really early in the morning before most people are up—it’s very peaceful and quiet. I make organic coffee and read my emails in the bedroom. G: I have a few favorites. One is connecting with other Eco Divas out there over social media. I love people, period. I love to see their faces, learn their names, and I love to share tips and tricks as well as answering any questions they have. Secondly, and I know I’m not going to be able to do it for much longer, but I love packaging up orders for customers. I put so much love into every package. It excites me to think of them using these fabulous products that are so good for them and gentle on the planet. WHAT HAS BEEN THE GREATEST STRUGGLE SINCE LAUNCHING THE COMPANY? C: For me it has been the difficulties in letting everyone know we are “here.” Basically trying to pass our vision along in a totally sincere manner but still adhering to the fact that we are running a business that needs to be profitable to continue to exist.
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G: Since I work from home and iPhones are practically laptops, it has been a struggle creating boundaries to separate myself from my work at the end of the workday. Eco Diva is our baby and I love it so much that I always want to be connected to it, but I have a young family and a husband who had my undivided attention for two years. They would certainly love to have more of that. IS THERE ANYTHING YOU WOULD HAVE DONE DIFFERENTLY OR WISHED YOU HAD KNOWN PRIOR? G: I wouldn’t change a thing. C: I am often braver than I am qualified; I would also have to say no, as I may not have started the company knowing everything I do today. CHARLENE, YOU ARE THE ORIGINAL BEAUTY DIVA! AT WHAT POINT DID YOUR BEAUTY CHOICES BECOME ECO? C: It was a gradual process; as better product
lines became available I added them to my repertoire. The Internet made it possible to find anything an individual could want and it also made companies answerable to a higher standard not in place prior to its advent. It’s difficult to hide behind a façade with our new age of individual access to social networking. The “Green” movement has been around for hundreds of years but now with so much information available to everyone and health consciousness at the forefront, I think we can change the old adage and make the world a much better place. More and more people are respecting themselves, which coincides with respect to others and in turn their surroundings. I now realize its all the same thing. GARCY YOU'VE MENTIONED, "IGNORANCE IS BLISS" USED TO BE YOUR STANCE ON BEAUTY PRODUCTS, AND WE'RE SURE THERE ARE MANY WOMEN IN THE SAME BOAT. WHAT TRIGGERED THE CHANGE IN YOUR LIFESTYLE? G: I was the classic conscious preggo. As soon as I became pregnant my mother bear instinct kicked
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I am often braver than I am qualified. framework
The most shocking thing is the amount of “Green washing,” where products are labeled “Organic” or “All Natural” and are chock full of toxic ingredients. in, and I wanted to protect my little gem from any possible harm. I began to research ingredients and their toxicity, and started to remove harmful products from my life. WHAT WAS THE MOST SHOCKING DISCOVERY YOU MADE WHEN YOU FIRST STARTED RESEARCHING TOXINS IN THE BEAUTY INDUSTRY? G: The most shocking thing, which still shocks me today, is the amount of “Green washing,” where products are labeled “Organic” or “All Natural” and are chock full of toxic ingredients. How can people get away with that? And how can they sleep at night knowing they are tricking people into thinking they are getting a product that is safe for them. It burns my blood. C: For me, it was that many of the chemicals the established successful companies use in skin products are suspected cancer causing carcinogens and that they have known this for a very long time! This is not news to the beauty industry yet despite all of this knowledge they
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THE ECO DIVA'S LABEL CHEAT SHEET
some of the most harmful ingredients to watch out for & what makes them toxic
This chemical preservative mimics estrogen and has been found in breast cancer tumors and it potentially disrupts our endocrine systems and male reproductive functions.
This bubbling agent found in most commercial soaps and shampoos has been linked to many common skin conditions, as well as organ toxicity and developmental/reproductive toxicity.
Commonly hidden under the name “Fragrance”-DBP (Dibutyl phthalate) is a frequent compound of fragrances and is used a plasticizer in nail care products. Two decades of research suggest that phthalates disrupt hormonal systems, which can cause harm during critical periods of development.
is a common antimicrobial agent that accumulates in our bodies and has been linked to hormone disruption and the emergence of bacteria resistant to antibiotics and antibacterial products. Along with its negative health effects, triclosan also impacts the environment, ending up in lakes, rivers and other water sources, where it is toxic to aquatic life.
1, 4 - DIOXIN
Very few, cosmetics or personal care products list 1,4-dioxane as an ingredient, even though an analysis by Campaign for Safe Cosmetics co-founder the Environmental Working Group suggests that it may be found in 22% of the more than 25,000 products in the Skin Deep database of cosmetics products. That's because 1,4-dioxane is a frequent contaminant of common cosmetics ingredients, but as a contaminant it is not listed among intentionally added ingredients.
LEAD / HEAVY METALS
A frequenter in many personal care products from lipstick to toothpaste; heavy metals accumulate in the body, are toxic and can have serious negative effects on our health. Several metals are cancerous and act like estrogen.
COAL TAR DYES
Look for P-Phenylenediamine in hair dyes, and colours identified as “C.I.” followed by five digits in other products. They have the potential to cause cancer and can be contaminated with heavy metals toxic to the brain.
FRP's (FORMALDEHYDE RELEASING PRESERVATIVES)
Look for Dmdm Hydantoin, Diazolidinyl Urea, Imidazolidinyl Urea, Methenamine, or Quarternium-15. These ingredients, widely used in hair products, moisturizers, etc. as preservatives, are considered formaldehyde-releasing agents. Formaldehyde, is a known carcinogen and can be absorbed through the skin.
I want to teach my children to value and respect all of creation: every human that walks the earth, every flower and every tree.
have continued to produce these products, which are a health risk to us all and known to harm fish and the ocean! Many of these companies are now just starting to jump on the “Green” bandwagon, but be a wise consumer and ask yourself why they didn’t change twenty years ago when they knew the ingredients they put in their products were so very harmful? I don’t reward them by purchasing any of their products. GIRLS OFTEN LEARN THEIR BEAUTY HABITS FROM MOM. GARCY, WHAT BELIEFS OR VALUES DO YOU HOPE TO PASS ON TO YOUR OWN DAUGHTERS? G: I passionately want to instill a positive selfesteem in my children. To help them value themselves for their uniqueness instead of being the same as the crowd. Even though my oldest is only 3 and a half, we practice looking in the mirror and saying things we love about ourselves and things we are good at. And like I mentioned before, love people—all people and all life. I want to teach my children to value and respect all of creation: every human that walks the earth, every
flower and every tree. DO YOU BOTH HAVE SIMILAR MAKEUP AND SKINCARE ROUTINES? C: I think we do now yes. G: The products in our store help keep our skin glowing and we both like our green smoothies everyday! IF YOU HAD TO DISPENSE OF ALL YOUR BEAUTY PRODUCTS SAVE FOR ONE, WHICH WOULD YOU KEEP? C: Just one? I would have to say I can’t live without a fantastic moisturizer. I am always trying the products we stock but I currently love the Tata Harper Boosted Contouring Serum. G: May Lindstrom Skin’s The Youth Dew, my top shelf. This facial oil is the crème de la crème of natural beauty products that addresses a wide range of skin concerns. It has 20 different plant oils and coenzyme Q10 that would take
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I will continue to amplify our commitment to the planet as our profits increase.
me through all of Vancouver’s seasons—all 2 of them—and gracefully into my old age! WE LOVE THAT YOU BELIEVE IN GIVING BACK - TO NATURE, TO WOMEN, AND TO ANIMALS. HOW HAVE YOU INCORPORATED THIS PHILOSOPHY INTO YOUR BUSINESS MODEL? G: We believe in being generous with what we’ve been gifted. This planet, animals and women are a necessity for life on this earth, and if we don’t donate to causes that nurture their health, then we won’t even have these products to sell. C: Also, giving the customer the choice of who they want to support, further empowering them, was part of my original business plan. We are all about empowerment—individually and collectively—and through these causes, we empower the less fortunate or those helpless without us. I will most likely add a few more causes as they are presented to us. We will be launching campaigns in the future related to each cause. WHAT DO YOU HOPE FOR ECO DIVA IN THE NEXT 5 YEARS? C: My dream is that as sales increase we will add new product lines and expand into other areas. I want to be on the forefront of all the new amazing lines and products that evolve and have them on our website first. I will continue to amplify our commitment to the planet as our profits increase and hope to have a sincerely powerful following of Eco Divas that speak out loud and can affect global policy by letting their voices be heard as a combined power through the company. HOW HAS THIS VENTURE AFFECTED YOUR PERSONAL RELATIONSHIP? G: Eco Diva has helped my mother and I grow closer. Working with your family can be challenging, but in order to have a successful working relationship we have to learn to communicate with each other on a whole new level. It’s been really neat to have something my
My mother is the hardest-working woman I knowâ€”a dreamer, a fighter, and a believer.
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mother and I can share and be passionate about together. As you grow up, get married and start a family, life can get pretty busy. So I’m thankful for Eco Diva bringing us closer together; a journey and relationship that will be evolving for many years to come I’m sure! C: I think it has also forced us to function on a more conscious level; we both are more aware that we need to walk the talk and live up to our dreams. GARCY, WHAT HAVE YOU LEARNED ABOUT YOUR MOM SINCE YOU BOTH LAUNCHED ECO DIVA? G: My mother is the hardest-working woman I know—a dreamer, a fighter, and a believer. She has taught me to dream big and big things will come, to work hard and you will reap the rewards. She is so inspiring.
C: That she is a master of public relations. I always knew she was talented and beautiful and a great baseball player, but she is a naturally skillful mediator. She is a people magnet and exudes good, clear energy. LASTLY, THE FRAMEWORK GIRL FULLY BELIEVES IN LIFE’S LITTLE LUXURIES, AND IT SOUNDS LIKE ECO DIVA DOES TOO! WHAT DOES LUXURY MEAN TO YOU? C: Fantastic Boutique hotels with a commitment to “Green” luxury, sublime biodynamic or organic red wines, dinner on a rooftop garden, a saltwater pool, and a 100% organic cotton t-shirt with Edun jeans. G: You are extravagant! You deserve to have all the little things in life that make you feel that way. fw
AND CHARLENE, WHAT HAVE YOU LEARNED ABOUT YOUR DAUGHTER? framework
CHEAT SHEET CHARLENE
FAVOURITE INDULGENCE? Eating out at nice restaurants with luxurious healthy food. CURRENTLY READING? Re-reading Ayn Rand’s Atlas Shrugged. STYLE UNIFORM? High-end cotton tees with old blue jeans and wonderful shoes. MORNING OR NIGHT? Unfortunately both. DRINK OF CHOICE? Red wine. VACATION DESTINATION? Italy and California. ON THE WEEKEND YOU’LL FIND ME… Listening to opera while playing Scrabble.
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CHEAT SHEET GARCY
FAVOURITE INDULGENCE? Peanut Butter Pie from the Washington Avenue Grill. CURRENTLY READING? Khaled Hosseini’s And The Mountains Echoed. STYLE UNIFORM? Comfortable and chic: skinnies, blouse, flats or wedges and a bfrend bracelet or two. MORNING OR NIGHT? Ugh, that’s hard. Night. DRINK OF CHOICE? Prosecco. VACATION DESTINATION? Overwater bungalow in Bora Bora. ON THE WEEKEND YOU’LL FIND ME… Playing hide and seek with my girls, having date nights at home with my man, and sharing meals with friends and family.
JILLIAN HARRIS, TORI WESSZER, & ALYSSA DENNIS TAKE US BEHIND THE SCENES WITH
C H A R L I E F O R D V I N TA G E
PHOTOGRAPHY BY MELISSA SKODA TEXT BY BRIA LEAR
From beloved Bachelorette to host of W Network’s Love It Or List It, interior designer
JILLIAN HARRIS has finally stepped into her dream role as cofounder and creative director of
C H A R L I E F O R D V I N TA G E . With cousin and sales and management maven
Tori Wesszer, and close friend and digital marketing expert Alyssa Dennis also at the helm, this new company is home to a triple threat. Curating the best in vintage and antique décor from across North America, Charlie Ford is not only making this unique area of interior design more accessible, but also making strides to meld tradition and old world service with new technology. With a website platform that allows vendor partners to have complete control over the details of their items for sale, Charlie Ford provides a streamlined shopping experience for aficionados, designers, and newbies alike. And what of doing business with friends and family? The girls couldn’t be happier. During a quick trip to Vancouver, we joined Kelowna-based Jillian, Tori, and Alyssa for a jaunt through characterfilled Gastown and some treasure hunting at THE FOUND AND THE FREED. After several weeks in business, the trio shares their thoughts on building strong partnerships, focusing on the customer, and the beauty of mixing old with new. 94
COVER GIRLS JILLIAN AND TORI, AS COUSINS YOU TWO HAVE A LONG HISTORY! HAVE YOU ALWAYS BEEN CLOSE? J: Don’t make me cry this early in the morning! Okay, you answer this one Tori. T: Aw, well then you’re going to make me cry too! Yes, Jilly and I have been like sisters since we were little and I actually dare to say—even though I’ve never technically had a sister—that we are even closer than sisters. I can’t remember a time that we’ve ever fought, and we’ve always been inseparable so this is just a continuum.
IS IT SAFE TO SAY THAT THIS IS YOUR PASSION PROJECT? T: Oh yeah. I think I can answer for everybody. The subject matter has been a strong point of passion for each of us and to actually be able to work this into a business that has a really awesome future is extremely exciting. I think, as business owners—even just speaking in general terms—if you’re not passionate about it then you might as well not even do it, because just the amount of energy you need to put in is insane. But, we are loving every minute. WHAT LED YOU TO THE CONCEPT?
WHEN DID YOU MEET ALYSSA? T: Jillian met Alyssa through me, and Alyssa and I actually met in a sommelier course! We sat across the room from each other and I remember looking over at her and thinking “Oh my gosh she is so beautiful,” and then we started talking and she was just as sweet as she looked. We went for coffee shortly after and we instantly bonded. We’ve been really awesome friends every since. A: It was one of those things where you just know that you’ll be really close to that person. I was instantly drawn to Tori and our friendship grew from there. J: Alyssa is the softest, sweetest person—she is so incredible—and when Tori and I came up with the concept of Charlie Ford, it was just a nobrainer to get her on board. HOW LONG HAS CHARLIE FORD BEEN IN THE WORKS? T: Since October 2012, so not that long. We’ve really pushed it. Ever since we had the idea and the concept, it’s been go time. J: Yeah, and that’s the thing. For us it was a nobrainer and a light bulb moment. We had to be the first to market with this; it was one of those ideas.
J: Tori and I have always thought about going into business together, but we were never really sure what that would look like. Last October we were antique shopping and found these incredible ammo boxes that we thought we could reproduce. As we started to look into it we realized that what we were actually passionate about wasn’t the ammo boxes, it was the history behind them, and antiques in general. It evolved into an idea of being able to share our finds with the world. I just felt that there was such a need—my readers are always asking me to curate items and tell them where to find the vintage pieces I’m posting about, but they’re usually one of a kind and you can’t really explain where to get them, because I’ve already got ‘em! WELL, CHARLIE FORD CERTAINLY REMEDIES THIS PROBLEM! J: Exactly. We are trying to teach people how to love antiques and now we’re able to do the curating for them, especially for designers. Nobody has the time to drive 40 miles or across provinces to find that special piece needed for a project. So the three of us started developing this business model. We now have a system that allows us to curate the best of the best from all of our favourite antique stores across Canada. WHILE YOU’RE DEALING WITH PHYSICAL PRODUCTS AND A SOMEWHAT “OLDframework
… It was very humbling to know that a lot of our sales, especially a lot of our larger sales, were coming from people who didn’t even know me, and didn’t know Charlie Ford. -Jillian
WORLD” INDUSTRY, THE BUSINESS IS VERY MUCH DIGITAL-BASED. WHY THIS AVENUE? J: Instead of opening up a new antique shop and becoming a competitor with all of these vendors who we’ve been shopping with since we were little girls, we’ve developed a business model that actually allows us to support the community and the mom and pop shops by giving them another avenue to sell these items that we are so passionate about. Everyone is selling things online these days, but antique stores—they do what they do best and some of them don’t even have cell phones! To be able to offer them an opportunity that allows them to continue driving our sales in a new direction has been really exciting for us. We promote all of our vendors and are very open with where we get our product; we want them to stay successful! LAUNCHING ANY BUSINESS IS NERVEWRACKING. WHAT WERE YOU FEELING PRIOR TO THE LAUNCH? J: Everything! It was so weird and overwhelming. Although we had a sense of urgency, we spent 8 months plugging away at this, continually working and evolving the business model. While the business model was changing we were learning and it was almost like going to school again except we were paying a lot for it! But it was just so interesting and so fun for all of us to realize where our strengths were. The day of launch it was disbelief. All of a sudden everybody in the world could see this passion, this project that we’d been working on for so long. It was so cool. We were all in tears of course. A: For me, excitement, nervousness, and a bit of disbelief—we’ve worked so hard and very intensively—to see it come to fruition. I couldn’t believe it was happening. DID ANYTHING SURPRISE YOU ABOUT THE FIRST FEW WEEKS IN BUSINESS? J: With Charlie Ford we didn’t rely heavily on this, but I always thought to myself you know,
I’ve got such a voice and such a following with JillianHarris.com, it’s a no-brainer. If you can bring one hundred thousand people into the store then imagine how much you can sell. It was very humbling to know that a lot of our sales, especially a lot of our larger sales were coming from people who didn’t even know me, and didn’t know Charlie Ford. It’s not about the fact that I was on the Bachelorette and have 100K Twitter followers. That might bring people through the door, but it’s not going to make them purchase. THAT MUST HAVE BEEN AN EYE-OPENER. HAS ANYTHING CHANGED NOW THAT THE SITE HAS BEEN LIVE FOR SEVERAL WEEKS? J: Realizing that it’s all about our customers and what they need and what they want has been a really fun learning process. It was all about changing the company’s focus to be less about us to all about the consumer. How can they benefit? How can we get them to trust us, and how can we teach them about what they need and not about
what our favourite things are? Because really, who cares? There have definitely been some changes to our business model as a result. T: Although that acute excitement certainly isn’t sustainable—and thank goodness because I think we’d probably all drop dead of a heart attack—we’re still super excited about everything but we’re now looking forward to growth opportunities and where we can really leverage the business model to it’s full capacity.
ADAPTABILITY IS KEY! TELL US, HOW IS THE WORKING DYNAMIC BETWEEN THE THREE OF YOU? T: I was really concerned at the beginning when we went into business together because Alyssa and Jillian are my two besties, and the advice I got was, “Don’t mix business with friends,” and, “Definitely don’t mix business with family.” So my question was, “Well what about both?”
The whole idea with partnering isn’t to be right, it’s to work with people who you think are smarter than you and to become a team. -Jillian
There is so much trust and we all have the same goal in mind, which is the success of this company. -Alyssa
Despite the fact that everyone was saying not to do it, we did it and I have been—and this is completely honest—210% blown away with the working dynamic. It’s been fabulous, honestly just amazing; my respect for Alyssa and Jillian has only grown. I feel that because we each own a section of the business, we’re not stepping on each other’s toes and it really works. Maybe we are an exception to the rule that you shouldn’t do business with friends and family, but the other side of that is making sure that you have the business part taken care of to protect everyone and ensure that everything is very clear from the outset in terms of what the business arrangement is. HOW DO YOU SETTLE DISAGREEMENTS OR DIFFERENCES OF OPINION WHEN IT COMES TO THE BUSINESS? J: Actually—and correct me if I’m wrong girls— we rarely have differences in opinion. We are all very open-minded and we all take time to
hear the other person out. All of us respect each other’s intelligence so much. The whole idea with partnering isn’t to be right, it’s to work with people who you think are smarter than you and to become a team. It’s better to have three brains instead of just one and so to have that be collaborative, I think, reinforces our passion that much more. A: I’ve just been thinking how important the level of trust between us has been as well. There’s intense respect but there is so much trust and we all have the same goal in mind, which is the success of this company. I think part of that has to do with our open mindedness and our genuine love for each other. HOW WOULD YOU DESCRIBE EACH OTHER IN TERMS OF PERSONALITY TYPE? T: Oh boy! Am I the bossy one out of all three of us? framework
J: Yea, but I like it! I think Tori has always been a very focused and driven, a great leader; she’s a great person to be able to step back from the box and see what needs to be done and who needs to do it. It’s definitely not bossy at all. If it weren’t for Tori, if it were just my company, I don’t know if it ever would have launched, and if it did it probably would be 5 years from now. Having somebody like her to continue to drive us where we need it to be driven is obviously so necessary. T: I’d say Alyssa is the calm, still very focused, but more reserved one. Alyssa probably speaks out the least in meetings, but when she says something it’s really impactful. Where Jillian and I are just so used to being around each other and talk a mile a minute, I think Alyssa is definitely the most pragmatic in that sense and is always very thoughtful in thinking of everyone else. She’s really truly one of the nicest people I’ve ever met. J: From a teamwork perspective, it’s amazing. When Alyssa does speak, like Tori said, we all shut up and listen because we know that she’s thought about it and processed it. From a business perspective, like with vendors, she has such an incredible effect on people. She’s an extremely trustworthy person, she’s so honest, and I think she just commands attention, which is funny because I am loud and outgoing but I don’t think I command that same attention. T: Jillian you have such a magnetic personality and everyone is so drawn to you! Your energy and your creativity and passion for everything that you do is just so magnetic and it’s hard to even quantify or put into words what you add to the company. We’re all very different, but that’s a great thing. WHAT IS IT ABOUT ANTIQUES OR SHOPPING FOR THEM THAT YOU ALL ADORE SO MUCH? A: I’ve always been drawn to them; they bring back such strong memories of my childhood and I mean, I love shopping, period, so that helps a lot. I’m drawn to the uniqueness and history and just the imagination that comes with every item.
One of my biggest design principles is designing based on your personality and what makes your heart tick instead of what’s in style. -Jillian
I love thinking back to how things were used or who was using them and having them in my home or finding things to give to other people that would be meaningful. For me I think it’s the emotions that come with shopping for them and finding them. J: One of my biggest design principles is designing based on your personality and what makes your heart tick instead of what’s in style. Anybody can design a home that is well-balanced and stunning or is on trend, but to design a home where the homeowner walks in, holds their heart and exclaims, “Oh my gosh, this is so me how did you know?” That requires a lot of digging and I’ve always said that antiques are a really huge component of making your space feel personal. They just bring so much history into your home. I also love how eco-friendly they are. The amount of resources it takes to manufacture something new is incredible, so to be able to not only keep these antique and vintage items out of landfills, but to also use them to add personality to
somebody’s home, is really special. GIVE US THE RUNDOWN, WHAT STEPS DO YOU TAKE TO GET EACH PIECE INTO THE SHOP? T: The first step of course is to meet with vendors; we handpick them to make sure they are a great fit for our company. We work so closely with the vendors that—like with the three of us—there has to be a huge sense of trust and ability to work together. Once that’s established we help curate whenever geographically possible, and if not possible we work over the phone so we are always part of the process. Then we send in a photographer to photograph the items, have the photos professionally edited by our team, and posted onto the website. Then the vendor will edit the item listings with the correct information, and they get posted for sale. A: It’s definitely a streamlined process. It has to be, it’s the nature of our business. framework
HOW LONG DID IT TAKE TO CURATE ENOUGH INVENTORY FOR YOUR WEBSITE TO GO LIVE? T: We did it pretty quickly! A: Yeah, we were very efficient; we did a ton of research before hitting the streets to make sure that when we went on our vendor calls we weren’t wasting anyone’s time. Once we sort of figured out what the process would look like it was really quick and it’s ongoing. We put a ton of attention into the backend of our website to make sure that the vendor experience is as efficient as possible and that editing or adding their product information is extremely user-friendly.
J: Yes exactly, and I also think that our pieces are really reflective of our vendors. There are some items that are expensive, like our $10,000 cuckoo clock, but we make sure that our items are priced as to what their value actually is. Because we’re on a commission structure and not a markup structure, we really leave it up to our vendors to determine what that item is worth. People always ask me, “Well, what’s your markup?” but we really don’t have a markup. It’s nice to be able to leave it in the hands of the people who know our items the best. LET THE EXPERTS BE THE EXPERTS! WHEN IT COMES TO YOUR PERSONAL TASTE, DO YOU EACH HAVE A DISTINCT STYLE?
NOT EVERYONE HAS THE TIME, PATIENCE, OR KEEN EYE FOR SEARCHING AND SIFTING. WE LOVE THAT YOU'VE TAKEN THE LEGWORK OUT OF FINDING UNIQUE DECOR ITEMS!
J: Oh for sure. I’d say mine is definitely a little bit more edgy, and I love finding pieces that are Hollywood Regency style, from the 50’s and 60’s. I also love big, chunky pieces of brass, and items that are colourful. I think Tori’s style is J: One of the reasons we launched this was the very French, and very European—anything that’s realization that someone like me, an interior white. And then Alyssa loves anything that’s designer, doesn’t have a lot of time to spend delicate, and definitely in that antique era, where searching the country for these special pieces, I think my style is more on the vintage side. But or the space to hold on to all our finds. At the I mean, correct me if I’m wrong, girls. Obviously moment we’re changing our business model again you can describe your own style! and launching another part of the platform that is basically a concierge service for designers to T: I’d say you know my style really well but I do tell us exactly what they’re looking for, whether joke that I’m allergic to colour. It’s borderline it’s a vintage bar cart or an oil painting or a set of true; I like very neutral, white, airy palettes. dining chairs. Since we have access to thousands Almost industrial French if I were to sum it up. and thousands of products and inventory through our vendors, we have people to go out and A: Mine is definitely more traditional. I love specifically look for the items that designers need rustic, so maybe eclectic in that sense, and I like for their projects. openness—I think we’re all on the same page that way. I like airy but refined. THAT IS SUCH A GREAT WAY TO USE YOUR NETWORK! HOW DO YOU KEEP YOUR PRICE WHICH SECTION OF THE CHARLIE FORD POINTS SO ACCESSIBLE? SHOP ARE YOU MOST EXCITED ABOUT? A: There’s no negotiating. We’re really clear with our guidelines about pricing and we want items to sell. We want to help our vendors; this is meant to be a win-win. Price is so important and because there is no negotiating, the vendors know that this is their shot, their opportunity.
J: Our Art section; I love a gallery wall and I really believe that art is really difficult to master in a home. My biggest pet peeve is when somebody buys for their home a super generic, massproduced canvas giclee of for example, a bowl of fruit, because the colours match. But it has
COVER GIRLS absolutely no meaning, no history! I just don’t understand that. In order to pull off a great gallery wall, I think you need some vintage pieces and some new pieces. I really want to teach people how to use art to add that warmth in a home and that sense of a story. FOR GALS WHO DON'T KNOW WHERE TO START, WHAT TIPS DO YOU HAVE TO INCORPORATE VINTAGE AND ANTIQUE DECOR? J: It doesn’t really matter what your style is; I often think that most of the pieces we carry would look better in a modern space! But it’s all about finding what speaks to you—pieces that you connect with and that give you those warm fuzzies. T: I would add, don’t be afraid to invest in a statement piece. Vintage is a great way to invest, namely because of the character and the way things were made. It’s true that they don’t make things like they used to. If you’re starting out, just choose one great piece and build from there. OKAY NOW IT'S TRUTH TIME... HOW MUCH OF THE INVENTORY HAVE YOU PURCHASED FOR YOURSELVES? J: Hah! At first I would say a lot. But now that I see the excitement people have to purchase from the site and how much they love these items, I want to share the things that I’ve kept for myself. If it were pre-launch, I would have kept everything for myself, for sure. There are a few things I kept when we were curating items, and now I will be putting them on the site because they are just too beautiful not to share. It’s the whole reason we went into this business—to share our finds with people. CHARLIE FORD IS REALLY OPENING UP THE WORLD OF ANTIQUE AND VINTAGE DÉCOR BEYOND EXPERTS AND AFICIONADOS! WHERE DO YOU SEE THE COMPANY IN THE FUTURE? T: Our goal is to be the leading source of vintage
… I am hoping that this will be my full-time job in a few years. I am very grateful to be a host on T V, and I’m very grateful and lucky to have the opportunities that I’ve had, but this is my passion. This is what I want to do. This is my dream. -Jillian
and antique items throughout North America— to be a household name—and we’re working really hard to get there. I think that we certainly have a lot of strategizing to do but we’re getting some great traction. We have a lot of things in the pipeline that are going to help people source these items, and Jillian has touched on one of those, so again just making sure that we are reaching out to the designer community as well as the consumer to make sure that they know who we are, and that they trust us to curate these items for them. J: I hate to sound vain, but I really do believe we will be the number one source for antiques as long as we continue to educate, build trust, and create those friendships and relationships with our vendors and with our customers. I am hoping that this will be my full-time job in a few years. I am very grateful to be a host on TV, and I’m very grateful and lucky to have the opportunities that I’ve had, but this is my passion. This is what I want to do. This is my dream.
YOU ALL HAVE OTHER WORK COMMITMENTS, AND TORI AND ALYSSA YOU BOTH HAVE CHILDREN! HOW DO YOU MANAGE EVERYTHING AND BALANCE WORK WITH FAMILY AND FRIENDS? J: That’s a great question, because I don’t think we are doing that successfully right now. T: There’s no doubt that for anyone starting a business, whether you have kids or not or other commitments, it is absolutely full on. I think we’d all agree that we have amazing support not only from just Jillian’s boyfriend and Alyssa and I’s husbands, but also from our team. We have an incredible team to actually take care of the dayto-day business, which frees us to maintain our other commitments. A: It’s a juggle. It’s a conscious effort to take time outside of our commitments, time for ourselves so that we’re not burning out. We’re getting better at it, and we’re always talking about how framework
… A great idea is just a great idea without execution... It takes a lot of courage and you just need to go with it, but you do need to work really hard. -Tori
… to make our business more efficient so that there aren’t crazy sacrifices or the fear of burning out because of our other obligations. WHAT IS YOUR FAVOURITE WAY TO
DECOMPRESS AFTER A LONG WEEK? J: Wine! T: I’d say hanging out every now and then on the patio with a glass of wine and great company. A: Yes. That four-letter word… and atching the kids play.
LASTLY, IT TAKES A LOT OF GUTS TO PURSUE YOUR PASSIONS. WHAT IS THE BEST ADVICE YOU'VE EVER RECEIVED? J: I’m getting sick of saying this but it really is true. He didn’t tell me this face-to-face because I don’t know him, but Wayne Gretzky once said, “You miss one hundred percent of the shots you don’t take.” I would LOVE to meet him one day because those words have driven me so hard. If you don’t try something, you will never know and you’ll always wonder. But that doesn’t mean every shot you take is a goal. You’re going to miss some, you’re going to get body checked, and you’re going to get a foul. You just have to keep on taking those shots regardless of whether you’ve gotten a slapshot or a goal. That’s definitely the biggest piece of advice that I live by. A: Trust your instincts; you just have to follow them. When this idea came about there was no question, I just knew. I knew that if I didn’t do this, I always would have regretted it. I can’t imagine not doing this. T: First of all, we had a great idea at the outset. But a great idea is just a great idea without execution. One of the quotes I read at the beginning was from Steve Jobs: “The first ten people that you bring on board can make or break your company.” I think that we’ve really stuck to that and have been extremely choosy about who we’ve partnered with. We have a very nonnegotiable, high expectation policy with everyone we bring on board, and it’s like that for a reason. But yeah, it takes a lot of courage and you just need to go with it, but you do need to work really hard. fw
CHEAT SPENDER OR SAVER?
Spender. I don’t even know what the second word means!
STYLE ICON? My best friend Shannon. She has incredible style, and knows how to master layering, whether it be at home or in fashion.
WEEKEND GETAWAY? Home, in Kelowna.
CHEAP THRILL? Shopping for antiques. Or skydiving; it’s not cheap but it’s a good thrill.
FAVOURITE FLOWERS? Peonies.
GREATEST FEAR? Losing my parents.
IN A PAST LIFE I... Was either a Baba or a baker. I love my wholesome fatty food! Butter, cream, bread…
CHEAT SPENDER OR SAVER?
a s s ly
Saver who loves to spend.
STYLE ICON? Tara Kennedy, my BFF, and Olivia Palermo.
WEEKEND GETAWAY? Lakefront cottage.
CHEAP THRILL? Singing my guts out in the car.
FAVOURITE FLOWERS? Calla lilies.
GREATEST FEAR? Not doing enough for my kids.
IN A PAST LIFE I... Was a flapper who ran a speakeasy and hung out with the mob.
CHEAT SPENDER OR SAVER?
I'm like Alyssaâ€”a saver who loves to spend!
STYLE ICON? Jillian Harris.
WEEKEND GETAWAY? Camping on the lake.
CHEAP THRILL? Two-stepping to some good country music!
FAVOURITE FLOWERS? Peonies.
GREATEST FEAR? Anything happening to my son Charlie.
IN A PAST LIFE I... Was a baker in France. I can't get enough of that place, or those crazy good pastries! framework
BLOGGERPANEL staycation edition
GLAMPING WARDROBE ESSENTIAL?
My glamping essentials would have to include sunglasses, denim shorts or jeans, a cardigan, plain t-shirt, long sleeve shirts, banded hat, sandals, bracelets, and a long pendant necklace. FAVOURITE COCKTAIL?
DEANNE CASTRO | myfashavenue
My favourite cocktail would be a mojito! It's so refreshing! SUMMER BEACH READ?
InStyle magazine, US Weekly, and People Style Watch. MY IDEAL STAYCATION…
Would be sun tanning at a local beach while sipping on a cold cocktail and reading magazines!
GLAMPING WARDROBE ESSENTIAL?
Glamping is all about the experience! When glamping I would definitely bring a chambray top, Hunter boots, and a cute fedora to keep the sun off my face! FAVOURITE COCKTAIL?
There is nothing quite like a refreshing margarita on a summer night! SUMMER BEACH READ?
This summer I’ve had (too much) time to read! I read The Paris Wife by Paula McLain and Fly Away by Kristin Hannah. Both were page-turners and I highly recommend them. MY IDEAL STAYCATION…
Would include a hammock, a good book, and a cocktail in hand. All of that with a gorgeous view wouldn't hurt either!
EMILY HELM | lifewithemily
PANEL Share your answers to this month's questions! Tweet us at @FrameworkMag #BloggerPanel
GLAMPING WARDROBE ESSENTIAL?
A maxi dress over a cute bikini (preferably bandeau to minimize tan lines!), a wide brimmed hat, and Havaianas. And of course a killer pair of sunglasses and an oversized sweater to stay warm by the campfire! FAVOURITE COCKTAIL?
ALISON HUTCHINSON | stylingmylife
The sangria at Havana on Commercial Drive has changed my life. My favourite is their strawberry champagne sangria. SUMMER BEACH READ?
Game of Thrones - I’m hooked! I’m so happy that I’ve got a good seven or so books before I run out of new material. MY IDEAL STAYCATION…
Would start off with a fresh breakfast and then bike rides around Granville Island and the Seawall. A little bit of sun and a leisurely lunch on the beach followed by dinner on a patio on our way home.
GLAMPING WARDROBE ESSENTIAL?
I’m not a big camper, but when I do go I like to plan my outfits so I feel put together! I’d go for printed shorts and flow-y tops with sporty shoes or espadrille flats! A cute sunhat and sunglasses are also definite necessities! FAVOURITE COCKTAIL?
Mojitos are by far my favourite summer cocktail, there are so many different ingredients you can include (raspberry or watermelon mojitos anyone?) so they never feel boring!
DANNI SIMMEN | hellodenj
SUMMER BEACH READ?
Valley of the Dolls by Jacqueline Susann MY IDEAL STAYCATION…
Is exploring all the different neighbourhoods in Toronto; I love discovering new restaurants, shops, and local events. I just found The Beet Café in The Junction and I’ve been dreaming of their vegan tiramisu ever since.
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Published on Aug 6, 2013
In this issue, we explore Vancouver's Gastown with the girls of Charlie Ford Vintage: Jillian Harris, Tori Wesszer, and Alyssa Dennis. Next...