Ørgreen’s signature optical wear exemplifies clean Danish minimalism, offering stylish frames with quality craftsmanship and timeless designs. COVERIMAGE
FRAMED
EDITOR-IN-CHIEF
DAVID JACOBS
MANAGING EDITOR
BEN WHITE
CONTENT DIRECTOR
HARRIET MITCHMAN
ART DIRECTION
MUHAMMAD VISTEL
PHOTOGRAPHERS
SJUSTIN BARROWS
JADE GREENWOOD
CONTRIBUTING WRITERS
AARON TAYLOR
CHRISTINA MEIKE
FROM THE EDITOR
Welcome to Framed, a magazine that celebrates the artistry, innovation, and passion of independent eyewear Our mission is to provide a platform that supports and connects opticians with the latest trends, inspiring stories, and groundbreaking frame releases that shape the world of independent eyewear
At Framed, we believe in promoting sustainability and ethical practices within the industry. We are dedicated to showcasing brands and individuals who prioritize eco-friendly materials and responsible manufacturing processes, demonstrating that style and sustainability can coexist harmoniously
In this issue, you'll discover captivating interviews with visionary designers, explore the newest frames that push the boundaries of fashion and functionality, and immerse yourself in thoughtprovoking stories from the eyewear community Together, we'll delve into the diverse world of independent eyewear and the creative minds driving its evolution
Thank you for joining us on this journey. We are excited to share our love for independent eyewear with you and hope that you find inspiration within these pages. Happy reading
DavidJacobs
EDITOR-IN-CHIEF
NEW RELEASE Etnia-Chroma
Etnia Barcelona proudly introduces Chroma, a premium collection that elevates the brand's DNA of color to new heights The Autumn/Winter 2024 collection, set to debut in Paris, features 14 eyewear models characterized by bold geometric shapes and pronounced volumes.
Chroma offers a variety of eyewear styles for both women and men, with a focus on feminine cat-eye shapes and a striking combination of milky, transparent, and solid acetates The raw finish on each model adds character and emphasizes their unique design, while the engraved logo on the temple, with color variations for each model, adds a touch of personalization
With Chroma, Etnia Barcelona continues to push boundaries and showcase its commitment to vibrant, innovative eyewear designs Experience the fusion of elegance and bold aesthetics as you explore the world of Chroma, a collection that truly embodies the spirit of Etnia Barcelona
The Rise of Sustainable Eyewear: A Spotlight on Eco-Friendly Brands
As the world shifts towards more sustainable practices, the eyewear industry is following suit, embracing eco-friendly materials and production methods In this article, we'll explore the rise of sustainable eyewear and highlight some of the innovative brands leading the charge
The growing concern for our planet has spurred consumers to seek out products that align with their values, and eyewear is no exception As a result, brands are responding by adopting sustainable practices in all aspects of their production processes From materials to manufacturing, the eyewear industry is undergoing a green transformation
One of the most significant aspects of sustainable eyewear is the use of eco-friendly materials Brands are exploring alternatives to traditional plastics and metals, turning to bio-based materials such as:
Bio-acetate: A plant-based, biodegradable material that offers a more sustainable alternative to petroleumbased acetate
Recycled metals: Many brands are opting for recycled metals like aluminum and stainless steel, reducing the environmental impact of mining and processing W
Eco-Friendly Brands Making Waves
Several brands have emerged as leaders in the sustainable eyewear movement, each with its unique approach to eco-friendly practices Here are a few notable examples:
BIRD - are innovators in eco-friendly materials, combining wood, bioacetates and recycled materials Bird are the highest scoring B Corp in the eyewear industry and collect waste frames from stockists to turn into new products
BIRDEYEWEAR.CO.UK
PALA - Buy better, buy less Pala uses the very best Italian craftmanship whilst supporting local manufacturing in Africa They also support vision-related projects across the world.
PALAEYEWEAR.COM
ECO - As the name suggests, Eco Eyewear is dedicated to sustainability. They use recycled metals, biodegradable materials, and even offer a take-back program for old frames Eco are well known for their treeplanting work - planting over 1 million tress to date
ECO-EYEWEAR.COM
The rise of sustainable eyewear is a testament to the growing importance of eco-friendly practices across industries By choosing brands that prioritize sustainability, consumers can support a greener future while still enjoying fashionable and functional eyewear So, next time you're in the market for new frames, consider going green with a pair from one of these innovative brands
NATURE’SSTYLE
NEW RELEASE
BirdEyewe Ri
Mixing style with nature, Bird’s latest ran and bright Featuring the Rio, a jungle-in oversized and geometric frame boasting exceptional eco-credentials Handcrafte fascinating plant-based acetate, with fiv sprung hinges for flexibility and fully adj arms for comfortable wearing
What we love: The fern patterns and acc corners. The Rio is frame that catches th is a showstopper whether you're in the j not
WWWBIRDEYEWEARCOUK
Raen launches its new model Rifka, a modern take on the classic navigator silhouette This distinctive unisex design offers clean lines and a wider fit, making it a great option for anyone seeking that oversize, throwback aesthetic This model is available in three colorways, including a total black made of recycled acetate, a scout tortoise and, for those wanting a more expressive look, Rifka is available in a new Cambria colorway with vibrant brown polarized lenses-providing the ultimate mix of style and performance
As part of the Decade of Remmy celebration, every purchase comes with a limited edition 'Decade of Remmy' microfiber cloth, honoring the enduring relevance of the iconic Remmy Moreover, each pair of sunglasses includes a protective hard case
MYKITA Unveils Captivating New Metals and Acetates
Founded in Berlin in 2003, the first MYKITA premises were settled in a former children’s day care, called Kita in German This inspired not only the name My Kita, but also our culture of curiosity and play We started with a clear aesthetic vision and a readiness to do things ourselves. Creating an open-minded work environment and a sense of integrity toward everything in and around the product came intuitively
MYKITA started out in the same independent and pioneering spirit that shaped our hometown, Berlin. With no one to manufacture our original eyewear designs, the decision was made to set up the in-house production Developing our own tools and processes to meet design requirements has since become a principle of how MYKITA operates and one of our greatest assets At its heart, the modern manufactory is the combination of specialised craftsmanship and adapted new technologies
In 2014, MYKITA settled into a historic building in the heart of Berlin Kreuzberg. Headed by founder Moritz Krueger, the team at MYKITA HAUS is a mix of people with diverse cultural backgrounds and individual talents who guide the product through every stage The interplay between people and disciplines drives the joy for experimentation and commitment to quality reflected in our products
H A N D M A D E I N B E R L I N
Mykita proudly presents its latest collection of frames through a visually stunning campaign set in the Stockholm archipelago Photographer Ben Beagent skillfully captures the essence of Mykita's pure and radical aesthetic, highlighting the brand's commitment to modern constructions, balanced silhouettes, and refined color compositions
The campaign features a blend of close-up and distance shots, emphasizing the unique atmosphere and strong mood that define Mykita's visual identity. The raw scenery and crisp, clear light of the archipelago serve as the perfect backdrop, reinforcing Mykita's dedication to pure, understated elegance and minimalist aesthetics
With this captivating campaign, Mykita continues to push boundaries and showcase its innovative approach to eyewear design Discover the new collection and immerse yourself in the world of Mykita, where form and function blend seamlessly to create truly exceptional frames
BYCARLYFERRIS PHOTOGRAPHYBYHANNAHMORALES
KIRK & KIRK NEW RELEASE
Kirk and Kirk, the renowned eyewear brand, recently presented two new captivating styles at a showcase in Paris: Falcon and Cat Crafted from Kirk and Kirk's innovative K-Lite™ material, these models embody the essence of designer Karen Kirk's vision, combining modern technology with artisanal craftsmanship.
Each frame is meticulously hand-polished to accentuate the play of light, adding depth and character to the designs. The new 'Lagoon' colorway further enhances the frames' allure, bringing a vibrant palette of blues and greens to the 10mm collection
Falcon and Cat join the ranks of iconic Kirk and Kirk designs such as Thor, a previous Silmo d'Or winner, and Blaze, a favorite among celebrities The Paris showcase demonstrated Kirk and Kirk's ongoing commitment to pushing the boundaries of eyewear design while maintaining a balance between elegance and wearability Discover the captivating beauty of Falcon and Cat, and experience the unique fusion of style, innovation, and craftsmanship that defines Kirk and Kirk eyewear.
KIRKANDKIRK COM
KIRK & KIRK
