What Is Supply Chain Visibility and Why Is It Important? With the advancements in technology and digitization, changing the inner workings of the businesses. Logistics partners linked to the s upply chain have come to expect a higher level of communication and faster access to valuable information. Supply chain visibility helps to create the big-picture to ensure that the business is running smoothly. The term s upply chain visibility refers to the progress and strengthening of the supply chain by making information readily available to the stakeholders. It relates to knowing what is going on in your supply chain. Despite its simple meaning, it’s not something that is easily achieved.