Firstly, we would just like to thank you for taking the time to read this case study.
If you would like to call the owner of this gym to ask how our services helped increase profits, his name is Fred Pena and you can contact him at 707-548-6116.
Windsor Fitness is located at: 9238 Old Redwood Hwy Suite 202 Windsor, CA 95492
Windsor Fitness Club is a group exercise studio located in Windsor, CA founded in 2022.
We began strategizing Windsor Fitness Clubs brand identity and social media plan of action about a month before they opened up shop in mid-April.
At the time, these were the challenges they were facing:
→ They were a brand new business
→ The gym industry is extremely competitive
→ They had no social media presence
→ There was no plan on how they were going to get customers
→ Nobody knew who they were
→ They knew they had to sell recurring memberships to survive
Windsor Fitness Club finished out 2022 with a net profit of $238,648. 77% of that profit was made selling re-occuring memberships.
They also reached over 320,000 people in that eight month period through their organic content, and grew their Instagram following from 0 to 1200+
Windsor Fitness Club needed a gameplan that would sell memberships and get people into their doors and participating in as many classes as possible.
We were able to achieve so through the following:
Our team of marketing strategists, content creators, and copywriters all work together to understand your gym, your ideal clients, and how to create the perfect pieces of content that will conect and provide value to them!
All content is created at a professional and commercial grade level. That, and our understanding of the algorithm as well as consumers and how they actually view content, postions us to capture their attention.
What’s the point of creating a video if it doesn’t reach anybody? We handle ad campaign management across relative social media platforms such as Instagram, Facebook, YouTube and Tik Tok so your content actually reaches people!
T he $238,649+ of revenue that was created in an eight month timeline (April 2022-January 2023.) was done so by leveraging social media platforms.
We created consistent video & photo content designed to capture the attention of their consumers and gym-goers. This content was used for organic social media posts & social media ads we created and managed to get the most return out of the investment.
The advertisement campaigns were ran on Facebook and Instagram and targeted the gyms ideal customers and drove traffic to their website & location, which lead to sales of packages of classes & recurring memberships. Examples are provided on the next page
The magic is in consistently & generously posting on social platforms while understanding how to use your voice to cultivate a brand identity people relate to, build up hype, & stay top of mind in the community.
Things that are top of mind become accessible thoughts & ideas that later become tip of tongue! This plus our deep understanding of human behavior and connecting to consumers through content they actually like to consume is an unstoppable online force!
Our advertising campaigns on Facebook and Instagram were a huge success and helped drive revenue and memberships for their gym.
We’re able to target audiences that are most likely to be interested in your gym based on characteristics such as age, location, interests, and behaviors and placed ads in areas where they were most likely to be seen.
Our efforts paid off as we generated an impressive 256,506 views on their content and received over 7,500 clicks on links that encouraged people to sign up for classes, buy classes, or become members.
Here’s a sneak peek at some of the advertisements we created and the campaigns we ran.
Here you can see a handful of ther advertisements we ran aswell as the amount of people they reached and link clicks they recieved individually.
Our team is confident we can come into your gym and implement the same systems to successfully scale to maximum capacity.
Essenitally, all we need from you is a couple meetings to conversate and discover your brand’s unique identity, approval of content ideas, and log in assets for social media accounts.
Our goal is to make the process as timless and effortless while ensuring you get your dream outcome.
Social Media is a long term game. You reap the most rewards when you show up the most, for the longest.
We are certain that you will start seeing benefits of your investment as soon as we start posting content, but we ask for the same 8 month timeline to get the most out of the campaign.
This starts with a creative brief, which is a series of in depth questions that reveal unqiue characteristics about your gym that are paramount to the marketing plan going forward.
After we discover your gym’s identity, we plan out content that curates a voice coherent with that identity and connects with people! We plan days to shoot vaults of content as efficiently as possible, so we aren’t constantly in your guys face with camera!
Once the content plans are approved, we get to staging, filming and editing. Everything you could possibly need for a video or photo shoot is under one roof: creative concepts, storyboarding, script writing, art direction, casting, location scouting, shooting, directing, special effects, producing, editing, motion graphics, color grading and more!
Once the content is created, we help get it out on the right platforms, at the right times, with the proper headlines, thumbnails, and captions to ensure you actually get a return on the content.
If you are open to new opportunities that will you help increase revenue and memberships, our team would love to come in and help you do so through our systems and services!
Please contact us to schedule a free consultation meeting, in which we can sit down, discuss the anatomy of both of our businesses, and tailor a gameplan customized for your specific gym and situation that will drive membership sales through the roof!
We appreicate you taking the time to read this case study and look forward to working with you in the near future!
email: services@foursmedia.com
phone:707-953-4266
website: www.foursmedia.com
