Noteworthy Stats | Full Year 2022 Elevated Engagement on FourSeasonsSIR.com 833K Users On Site 2.9M Page Views 1.21 Minutes Average Session Duration < < < That’s a +48% vs. YAG! 1M Sessions 2.18 Average Page Views +47.8% Increase In New Users Year over Year For the time period of 1/1/22 - 12/31/22. Source: Google Analytics
ACROSS THE GLOBE Website Visitor Locations USA 793,312 Japan 2,105 India 7,626 Ireland 4,884 UK 1,808 COUNTRIES VT CA Vermont 66,098 California 27,216 UNITED STATES For the time period of 1/1/22 - 12/31/22 Canada 3,369 Hungary 1,165 New York 118,310 Florida 28,754 NY FL NH New Hampshire 53,321 KS Kansas 18,105 VA Virginia 38,705 NC North Carolina 16,503 MA CT Massachusetts 51,613 Connecticut 16,787 France 1,000 Germany 3,225 Sweden 2,625
SOCIAL AD CAMPAIGNS
Social Media and Display Campaigns
Facebook advertising across our regions and various feeder markets. DISPLAY AD CAMPAIGNS Display ads promoting our regions, our lifestyle and our properties. 80K CLICKS 4,501 CLICKS 0.77% CTR 3.8M IMPRESSIONS 7.4M REACH 10.5M IMPRESSIONS For the time period of 1/1/22 - 12/31/22 Four Seasons Sotheby’s International Realty FOURSEASONSSIR.COM Learn More Experience the magic that is Summer in the Okemo Valley. It’s time to make your move and our local experts are here to help. Nothing compares. Whether you’re moving on or moving forward...
Google SEM Keyword Campaign
We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
IMPRESSIONS
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CLICKS
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
LEADS
A lead is a qualified prospect that is starting to exhibit buying behavior.
CLICK THROUGH RATE
A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
For the time period of 1/1/22 - 12/31/22
© xmple.com xmple.com
1,511,863
1,811
169,325
11.20%
2x Industry Benchmark!
1.8M The number of impressions that our print ads generated 710 The total number print advertisments published IMPACTFUL Print Advertising Service that’s as elevated as your standards. NOTHING COMPARES. 580 MOUNTAIN ROAD | STOWE | FOURSEASONSSIR.COM | 802.253.7267 Each Office is Independently Owned and Operated.
Social Media
Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
3.8K Page Likes 1.2M Page Reach 3.36K Followers 26K Accounts Reached 18.6K Impressions 2,952 Reads 938 Watch Time Hours 34.3K Views
Adwerx Digital Campaign
Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.
TOTAL PROPERTIES PROMOTED
All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
IMPRESSIONS
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CLICKS
million
When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.
Source Adwerx - 1/1/22 - 12/31/22
996 16.8
45K
