• Limited land available to develop in nearby area
• High parking ratio for small bay
• Smallest bay size offerings in immediate LeeVista Center area
WEAKNESSES
• Low ceiling heights
• Not located on a busy street so minimal visibility to drive by traffic
• Most small bay users prefer grade level doors and some spaces only offer dock-high
OPPORTUNITIES
• Elimination of sales tax creates opportunity to push rents
• Spec improvements on vacancies
• Mock space plans for vacancies
• Stage vacancies with furniture
THREATS
• Flying Foods comprising 35% of the portfolio is a rollover risk as it will be difficult and expensive to backfill a space this size
• Tariffs impact on small bay users still unknown but in short term has lowered consumer confidence
• High NNN expenses could limit ability to push rents
COMPETITIVE SET
GLOBAL BUSINESS CENTER - HOFFNER AVE
SIZE
% LEASED
ASKING RATE
EXPENSES
LEASING AGENT
98,000 SF 84%
$17 PSF/NNN
$7.75 PSF
Avison Young
TERRACOTTA BUSINESS CENTER - S SEMORAN BLVD
SIZE
% LEASED
ASKING RATE EXPENSES
LEASING AGENT
123,556 SF 92%
$16 PSF/NNN
$6.50 PSF NAI Realvest
ORLANDO INTERNATIONAL BUSINESS CENTER - S SEMORAN BLVD
196,000 SF 89%
$17 PSF/NNN
$8.00 PSF
Avison Young
COMMERCE POINT - SOUTHLAND BLVD
146,000 SF 75%
$16.50 PSF/NNN
$6.50 PSF
Avison Young
HUNTING TENANTS
TENANTS IN THE MARKET
EXPIRING TENANTS
Sand Lake West Phase V 6/30/2026 FL Funding
Sand Lake West Phase V 6/30/2026 CFL Pizza
LEASING STRATEGY
DEAL FLOW
Our leasing strategy is centered around driving more activity at Lakepoint. Our strategy has 3 main components.
INCREASE CLOSING PERCENTAGE
• Concerned that existing team is over qualifying leads due to conflict, distance from home(s) and the size of team
• We do not avoid tours but embrace the activity
• We recommend qualifying prospects but not limiting tour activity
• Loopnet Silver follow ups with monthly reporting
• Canvassing - Nick will walk the competitive set regularly to source direct deals
• Targeted Tenant Strategy:
» East and South Orlando Tenants - better access to OIA
» New to market Tenants - regular communication with OEP
» In submarket building to building - accentuate the campus feel
• Proposals and counters in 24 hours
• Ensure vacancies are CEO ready prior to the tour
• Invest in space plan software allowing space plan changes in real time and follow ups
• Get plans priced upfront to reduce the amount of time needed to turn pricing on deals
3
MORE ACTIVITY SIGNED
TRUST THE PROCESS
• Leverage Power BI to drive more activity and better recommendations
• Our 6 person team meets every week to review deals in the market that are unearthed through meetings, lunches, events, direct broker interaction, etc. that are logged and tracked daily
• We follow up on each lead, track which brokers are running with deals, breaking down the changes in deal sizes, determining which months or quarters are seeing upticks
• We will leverage our 5 million SF Landlord portfolio but yet have zero direct conflict
• Our team has other single story flex assets in the broader market
• We recommend a 3 person team for tour coverage, diversity of age, experience and style
WHY FOUNDRY?
1. MULTIPLE LEVELS OF EXPERIENCE
• 35+ years of combined leasing experience
• We intentionally match team members to each deal based on personal relationships with Tenant Reps and decision-makers - ensuring the best possible alignment and outcome
• Over $750M in deal volume since 2022
2. ADVISE CLIENTS WITH DATA, NOT OPINIONS
• Power BI tracks market trends and deal velocity in real-time
• Quarterly Market Reports
• Expiring Tenants Tracker
• We think like owners - providing actionable recommendations coupled with lease analysis
3. STORYTELLERS
• Award-Winning Creative Team (3-time GDUSA Award Winner)
• Custom materials tailored to each asset - no generic templates
• Telling narrative of neighborhood and amenities on tour, not just the space
4. HOME GAME
• Foundry is headquartered in Orlando
• C-suite located in Orlando allows for executive-to-executive relationships to leverage deals
• Personally invested in Orlando’s long-term success
YOUR FOUNDRY TEAM
BROKERAGE
ASSOCIATE
- Project lead - Client communication
- Building strategy - Lead on all deals
- Canvassing
- Cold calling - Aggressive follow up with prospects
- Tour coverage
- Cross sell with Sand Lake West
- Marketing ideas
- Power Bi Expert
ADVISOR
PARTNER
- Senior oversight
- Additional investment opportunities in Orlando
- Large deal & marketing strategies
A CREATIVE COMBINATION OF TALENT AND EXPERIENCE THAT LEADS TO SUCCESS.
JOHN PIETKIEWICZ PARTNER
NICK HEEB SENIOR
ALEX ROSARIO
KEVIN WILL VICE PRESIDENT
28 MARKETING ASSOCIATES
8 LOCATED IN ORLANDO
AWARD WINNING MARKETING
In-house custom and comprehensive design packages for properties
Marketing team to create tour books, websites, and email campaigns in collaboration with Ownership team
Foundry will engage the OBJ, Growthspotter, Orlando Sentinel, and Costar to ensure widespread press campaign. We also design content for maximum exposure
Foundry will produce custom social media content to reach tenant’s directly through targeted posts and direct messaging.
MINNESOTA ROW BROCHURE
BROKER EVENT
ACCENTUATE THE CAMPUS ENVIRONMENT IN COLLATERAL
We will curate the tour experience from start to finish
WE SEE EVERY DEAL
Leveraging Foundry deal flow and network to bring Lakepoint Commerce Center exposure to every requirement in the market EXCEPTIONAL TOURS EVENTS +
Foundry will plan brokerage events as part of reintroduction of the asset
Foundry to call on Orlando tenants who might or might not yet be out in the market
