Trade Partner Brief
Campaign Launch: 4th July 2025
Incentive Period: 4th July – 5th September 2025
Overview
Crafted for the Curious is our flagship campaign designed to coincide with the launch of our brand-new Fred. Holidays main brochure. It’s built around a simple, powerful idea: every traveller is curious, but in their own unique way. Our campaign celebrates this by introducing six distinct traveller personalities each with its own style, rhythm, and inspiration for travel.
With an imaginative, visually engaging customer experience including a personality quiz, teaser videos, QR-linked profiles, and curated holiday recommendations - this campaign gives you powerful tools to connect the right holiday with the right customer.
Objectives
• To engage both new and existing customers through personalised, curiosity-led travel styles
• To showcase the breadth and flexibility of Fred. Holidays’ curated travel offering
• To equip you, our agent partners, with innovative tools and incentives that support sales, marketing, and meaningful customer conversations
• To reward you generously for your support with our biggest ever booking incentive
The Six Traveller Types
Each persona is designed to spark conversation, deepen engagement, and guide the customer toward the right holiday experience. Each profile in the brochure includes a QR code that links directly to a landing page filled with personality-aligned itineraries and rich, shareable content.
The Organised EXPLORER
Loves structure, itineraries, and iconic highlights
The Wild WANDERER
Thrives on spontaneity, surprises, and offbeat spots
The Cultural COLLECTOR
Seeks out hidden gems, cultural depth, and quirky details
Campaign Tools to Support You
• New main brochure now available to order via BP Tradegate
• Landing pages tailored to each travel type with curated product suggestions
• Engaging teaser videos per persona
• Window posters and digital assets available via the Fred. Holidays Agent Portal
Curious?
Find out what traveller type you are
The
Soulful
SEEKER
Prefers slow travel, nature, and inner peace
The Luxury INDULGER
Lives for high-end experiences, comfort, and curated stays
The Flavour CHASER
Travels to taste, from street eats to fine dining
Why Agents Should Get Behind This Campaign
• It’s personal – Tailor recommendations using our travel profiles to better connect with your customers’ true interests and travel habits.
• It’s rewarding – We pay commission on the complete holiday cost, and with complete price parity. Plus with our Agent Incentive, claim shopping vouchers up to £1,000, for every booking made.
• It’s supported – With branded assets, digital content, brochures, and back-end tools all ready to go.
Agent Booking Incentive Curiosity Rewarded
To celebrate the campaign and support your sales, we’re introducing Curiosity Rewarded, our most generous trade incentive yet.
How it works:
You’ll claim up to £1,000 in shopping vouchers per booking, based on the total value of the package.
Booking Value Voucher Reward:
£0–£5,000 £25
£5,001–£10,000 £35
£10,001–£20,000 £50
£20,001–£30,000 £100
£30,001–£40,000 £150
£40,001–£50,000 £200
£50,001–£60,000 £250
£60,001–£70,000 £300
£70,001–£80,000 £400
£80,001–£90,000 £500
£90,001–£100,000 £750
£100,001+ £1,000
Incentive Valid: 4th July – 5th September 2025
Applies to: All new Fred. Holidays package bookings (excludes NatGeo Lindblad, group bookings, and rebooks)
Claim Process: Submit via the Agent Portal by end of each calendar month. Vouchers dispatched 45 days after month-end submission
Full terms and conditions available on the Agent Portal.
Your Next Steps
Order brochures via BP Tradegate
Social Media Competition A Hamper for the Incurably Curious
Encourage engagement and visibility by proudly displaying your Crafted for the Curious marketing materials and brochure. How to enter:
Order brochures via BP Tradegate
Use window posters and share our digital content
Snap a photo or screenshot of your display or post
Share it on Fred. Holidays Agents Facebook page between 4th - 25th July 2025
One lucky winner will receive a Fortnum & Mason “Thank You” Hamper
Winner announced: 1st August 2025
Rack and share campaign materials in-store or online
Download marketing assets from the Agent Portal
Encourage your clients to take the quiz or explore the
Log bookings and claim rewards via the Agent Portal
Post a display photo to Fred. Holidays Agents on Facebook win a Fortnum & Mason hamper
