Marketing consulting Head of MBA-Marketing University “Mirbis” Davos – Moscow 2010
Evgeny Boychenko
life wisdom knowledge productive life
creativity
interesting job
health self-confidence active life
entertainment
love
development
beauty social recognition money freedom good friends happiness of others happy family life
Everymen
Intellectuals
Imitators
Careerists
Hedonists Independent
1. 2. 3.
equality fraternity liberty
Accumulation of property Mainly its spending
Saving money at the expense of deposit
• saving from oneself • saving from inflation • saving from theft
Money accumulation
• accumulation as it is • accrual at the expense of
interest
1 Competitive financial terms
1. Car at a car dealer’s>>> 2. Bank out of the list offered by the car dealer
43%
2 Reliability of a bank 3
Good prior experience with the bank
The bank which quickly 4 approved a request was chosen 5
Recommendations of car dealer manager
1. Car >>> 2. Know the cost >>> 3. Independent choice of a bank 25% (to take a loan) 1. Bank >>> 2. Car and car dealer
24%
1. Car and car dealer >>> 2. Special credit program of a car producer
8%
ď‚ž
Immensity of vital impulse is shown in extraordinary passion, spirits and sharp fluctuations of nationalpsychological energy.
social equality equal responsibility to the law and court equality at obtaining main medical services and education in securing correspondence between income and current (previous) work
their education level and ‌
Individualization Values ???
“renewable resource”
“national” selftreatment method – alcohol
The most typical answer on the question about one’s leisure is “I watch TV programs, films”
36%
25%
58%
popular, ethnic, Dionis nature
conventual and ascetic Orthodoxy
a vein of orgies and dissipated life
Ascetic simplicity to worldly goods
Stepan Razin and Emelyan Pugachev
Humility to church and government
kindness, gentleness and humanity searching for truth individualism, identity all-humanity searching for God humility slavery painful commiseration to one’s sorrow and
cruelty, a vein of violence obstinate ceremonialism mass collectivism nationalism militant atheism impudence revolt a vein of torment
ď‚ž
It is a need to go too far, a need for sinking perception, having reached a precipice, to overhang into it by half and, in particular cases, but rather frequent, to precipitate oneself as a mad‌
Dostoevsky F.M. Brothers Karamazovs; Writer’s notebook Berdyaev N.A. The Origins and Meanings of Russian Communizm Askoldov S.A. Religious Meaning of Russian Communizm Bashkirova E.I. Transformation of Russian Values Gadzhiev K. Reflections on Political Culture of Modern Russia COMCON Company Orekhovskaya N.A. Paradox of mental characters in mass consciousness Boykov V.E. Russians’ Values