press release Department of Public Information ∙ Davos, Switzerland Phone: +41 435 000 683 ext. 219
Upcoming Series of Interviews with Top Communicators Communication on Top has started a new ‘talk project’ with Famous PR & marketing experts The first talk represents Maxim Behar, who is a world known PR expert and marketing professional, Chair of the Bulgarian PR Association, Board member or Chair of many local and International communities, and Member of the Forum Committee at the Davos World Forum “Communication on Top”. The virtual talk is held by Alyona Popova, one of the best Russian specialists in Government 2.0 communications. Maxim Behar is considered one of the most influential non political opinion makers in Bulgaria. He started his career with a private firm in a small office and two employees, which today has become the largest PR Company in Bulgaria – M3 Communications Group Inc. The agency services over 60 international and local companies and it is the only Bulgarian company to enter the final round of the international Stevie Awards (the “business Oscars”) in 2007, where it won the prestigious World Award for Best PR Agency. In 2010 the agency won 2 Stevies: the "PR Agency of the Year in Europe for 2010" and also "Most Innovative PR Company in Europe for 2010". M3 Communications Group is part of Hill & Knowlton Associates Group. According to Max “Today virtual life has become real. What is effective communication? Modern life is complicated enough, so we should try to keep everything very simple. If I receive a kind request, I would like to communicate with you. We should choose the way we send messages: a positive response is the first indicator that communication is effective.” “I think today there is a big difference between political communication and business communication. Politicians should try to communicate with the public as much as they could. Just building a group in FB is not enough any more – you must feed it every five minutes with interesting news and projects. Those who communicate online must realize that they have their voters in front of them – they should create a lot of opportunities for interactive communication. Yet, often, politicians send their massages and that’s it – then they don’t care.” Watch the whole interview: Effectiveness of Communication and Facebook Max’s Forum 2010 presentation: new Media, new Style… new Communications The upcoming interview: Stephen Davies is an online communications consultant based in UK. He is the founder and managing director of 3WPR – an online communications consultancy. He has worked on a number of online PR and social media campaigns for national and multinational companies and currently consults a broad scope of clients ranging from B2B FTSE 100 to a number of wellknown consumer brands. Stephen currently acts as a consultant with Action Global Communications, the only global PR network to focus specifically on the emerging markets, and has worked on a number of initiatives in Eastern Europe, Russia, and the UAE. His professional blog www.stedavies.com has been recognized by industry professionals around the world and was named “Europe’s № 1 PR blog”, according to the ranking given by the US publication Adage. In 2009 he was added to the PR Week Power Book which claims to include the top 100 “most powerful and inspirational” UK PR people. Previously he worked for the world’s largest independent PR firm – Edelman, London, and the online distribution company Real Wire. See all Forum 2011 speakers at: forumdavos.com/speakers View speaker presentations 2010 at: forumdavos.com/presentations For more details contact: press@forumdavos.com Top Communication GmbH, Addresse: Kollergasse 6, 1030 Wien