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Communication Trends

Davos, February 9th 2010 Nuria Vilanova


2010 The year of the communication


1. In Internet we can be wrong, but the major mistake is not to try to.


Campaña “Vivir con epilepsia: Concienciar sobre la patología, y generar engagement con los médicos y pacientes, desterrando tópicos y creando herramientas de networking

Acto de presentación de la campaña) La carpa de “Vivir con Epilepsia” se instaló en las inmediaciones del C.C. Príncipe Pío de Madrid.

El testimonio de la Embajadora de la Epilepsia.

Encuesta “Vivir con Epilepsia”.

Demostraciones prácticas

La Primera Campaña de Información y Concienciación “Vivir con epilepsia”, oSociedad Española de Neurología (SEN), la Sociedad Andaluza de Epilepsia (SADE) y la Federación Española de Epilepsia (FEDE), en colaboración con el laboratorio biofarmacéutico UCB Pharma


2. Storytelling kingdom


Sensi Blu Foundation: Home is not a Prison


3. The key is in the creative process


SKCIN: Computertan


Videojuegos en las clases


4. The storytelling needs images and nearby examples


Health & Safety Executive: Asbestos – The Hidden Killer


AUSONIA


5. The new language is audio-visual


http://www.youtube.com/watch?v=y5rkrzTHVKY


Webcast www.moneysumermarket.com 25 websites publish the interview (Daily Telegraph, Orange, Reuters...)


The Danish Ministry of Education: White Zone


6. The word today is integration


A video on Youtube about the press conference in GandĂ­a was published by gastronomiaycia.comhttp://www.youtube.com/user/velsid


360 communication Press office Press conference, press releases, press kit, etc.

RRPP Management of celebrities to support the campaign

Direct Marketing Mailshots Trade Marketing

Event Organization of an event in Madrid

On line Communication Facebook Email marketing Blog Marketing Youtube Website

Radio & TV Advertising Radio Spot TV Spot


PUBLIC AFFAIRS TO LAUNCH A PRODUCT Pepsi Lipton International: Lipton Raspberry Launch


7. Quickly, quickly, quickly


8.Lobby and small shareholders


Telecom Italia: Interactive Report


9.Internal Communications


10.Companies replace governments and governments bet for the communication


RSC Holcim Hungaria Zrt.: Holcim Hungaria Home Foundation For Building Homes


Bundesagentur f端r Arbeit: Qualifiying instead of job cutting


10 +1 The media 多competitors or new partners?


10. We need new profiles in communication


Thank you!


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