Communication Trends
Davos, February 9th 2010 Nuria Vilanova
2010 The year of the communication
1. In Internet we can be wrong, but the major mistake is not to try to.
Campaña “Vivir con epilepsia: Concienciar sobre la patología, y generar engagement con los médicos y pacientes, desterrando tópicos y creando herramientas de networking
Acto de presentación de la campaña) La carpa de “Vivir con Epilepsia” se instaló en las inmediaciones del C.C. Príncipe Pío de Madrid.
El testimonio de la Embajadora de la Epilepsia.
Encuesta “Vivir con Epilepsia”.
Demostraciones prácticas
La Primera Campaña de Información y Concienciación “Vivir con epilepsia”, oSociedad Española de Neurología (SEN), la Sociedad Andaluza de Epilepsia (SADE) y la Federación Española de Epilepsia (FEDE), en colaboración con el laboratorio biofarmacéutico UCB Pharma
2. Storytelling kingdom
Sensi Blu Foundation: Home is not a Prison
3. The key is in the creative process
SKCIN: Computertan
Videojuegos en las clases
4. The storytelling needs images and nearby examples
Health & Safety Executive: Asbestos – The Hidden Killer
AUSONIA
5. The new language is audio-visual
http://www.youtube.com/watch?v=y5rkrzTHVKY
Webcast www.moneysumermarket.com 25 websites publish the interview (Daily Telegraph, Orange, Reuters...)
The Danish Ministry of Education: White Zone
6. The word today is integration
A video on Youtube about the press conference in GandĂa was published by gastronomiaycia.comhttp://www.youtube.com/user/velsid
360 communication Press office Press conference, press releases, press kit, etc.
RRPP Management of celebrities to support the campaign
Direct Marketing Mailshots Trade Marketing
Event Organization of an event in Madrid
On line Communication Facebook Email marketing Blog Marketing Youtube Website
Radio & TV Advertising Radio Spot TV Spot
PUBLIC AFFAIRS TO LAUNCH A PRODUCT Pepsi Lipton International: Lipton Raspberry Launch
7. Quickly, quickly, quickly
8.Lobby and small shareholders
Telecom Italia: Interactive Report
9.Internal Communications
10.Companies replace governments and governments bet for the communication
RSC Holcim Hungaria Zrt.: Holcim Hungaria Home Foundation For Building Homes
Bundesagentur f端r Arbeit: Qualifiying instead of job cutting
10 +1 The media 多competitors or new partners?
10. We need new profiles in communication
Thank you!