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Background

Vision

• • • •

China is the world’s focus as the largest luxury consuming country. The "Luxury in China" Summit provides an opportunity for luxury brands to showcase themselves. Facing great opportunities in the luxury industry, Chinese luxury brands still have a long way to go. Chinese consumers are growing in wealth, however, they still need lifestyle education and direction which theChina Luxury Report provides.

The “Luxury in China” Summit has been successfully held twice, and the 3rd will build on that. 2011, 400 participants 2012, 650 participants 2013, will reach over 800 attendees

Challenge

Value


Event Overview

Attendees 800

Date November 15th -17th , 2013

50 Keynote Speakers

200 Global CEOs of Luxury Brands

Chinese Executives of Luxury Brands

Location Shanghai China

Format

Press Conference Summit Cocktail & Banquet B2B Luxury-mart

300 Chinese Ultra-High Net Worth Individuals

100 Chinese and Overseas Media Representatives 100 Representatives from Governments, Commercial Organizations, Ambassadors in China, Pop-Stars and Social Celebrities


Selective Attendees

Press Conference

Keynote Address

Summit

Banquet

100 Media 100 Brand Managers

300 Brand Executives

300 Brand Executives 300 Chinese Entrepreneurs!

100 Brand Executives 100 Entrepreneurs 100 Celebrities

15th, A.m.

16th,All Day

15th, P .m.

16th,Night


2013 Fortune Character Awards

Fortune Character People

Top 10 Chinese Luxury

Brands

Top 10 Fortune Character Individuals

TOP10 Thought leaders in China’s Luxury Industry

Chinese Top 10 Most Stylish Women

Top 10 Chinese op Media Leaders Charities In Chinese luxury Market

Top 10 Celebrity Brand Ambassadors

Top 10 Top 10 Top 10 Philanthropist Best Taste Preferred Luxury Brands Luxury Brands Luxury Brands for among New Rich China’s Wealth

Top 10 Top 10 Top 10 Status Symbol Best Marketing Advertising Brands Practices Agencies among Luxury Brands in Chinese Chinese Luxury in the Media’ Eyes Luxury Industry Consumers

Top 10 Valuable Media Brands

Top 10 PR Agencies in Chinese Luxury Industry

Top 10 Preferred Luxury Brands among Wealthy Chinese

Top 10 Most Appealing Cities for Luxury Brands

Fortune Character Industry Awards


Event Agenda 2013 China Luxury Report Press Conference Friday, November 15, 2013 Time

Speakers

Description

09:30-10:30!

Dr. Tina Zhou Dean of Fortune Character Institute

10:30-11:30!

Fortune Character Expert Group Dr. Tina Zhou, Steven Yao etc.!

Media Interview Time

14:00-15:00!

Steven Yao Founder and Chairman of Fortune Character Group

Building Platform and Making Innovation for China’s Wealth!

15:00-15:30!

Dr. Tina Zhou Dean of Fortune Character Institute

15:30-16:00!

Martin Moodie Founder and Publisher of Moodie Report

Global Travel Retail Market and Chinese Consumers!

16:00-16:30!

Roland Berger TBD)

International Consultant Firm Eye China Luxury Market!

16:30-17:00

Ruder Finn (TBD)!

International PR Agency Eye China Luxury Market!

Press Conference (Media Only

FCI Insight

2013 China Lxury Report!


Event Agenda Luxury in China Summit Saturday, November 16 , 2013 Time

09:00-12:00!

Speakers

Global CEO of Luxury Brands and Chinese Ultra-HNWI Representative

Description

Fortune Character Awards Banquet Saturday, November 16 , 2013 Time

Speaker

18:00-22:00

All the VIP Guests

Luxury in China” Keynote Speech!

14:00-17:00!

Luxury in China” Panel Discussions

Luxury in China

Panel

Retail upgrading in China

Panel

Luxury popularity in China

Panel

Luxury M&A war in China

Fortune Character Awards cocktail and awards banquet !

B2B Luxury-mart Sunday, November 17, 2013 Time

Panel

Content

09:00-12:00!

Speakers

Content

Dealers Luxury Brands

B2B Luxury-mart for Chinese Wholesaler / Distributer and Luxury Brands!


Media Partners


A Snapshot of Previous Events


Sponsor Benefits Banquet!Title!Sponsor

Summit!Title!Sponsor

Chief!Sponsor

Package! for!Award!Brands

Adver?sing Package

Commi%ee

Execu+ve-Chairman

Execu+ve-Chairman

Vice-Chairman

None

None

Marke+ng-Materials

4cm 3cm-LogoPremium-Posi+on

4cm 3cm-LogoPremium-Posi+on

2cm*1.5cn-Logo-Premium-Posi+on

1.5cm*1cm--Logo

None

Stage-Backdrops

170cm*120cm-LogoPremium-Posi+on

170cm*120-cm-LogoPremium-Posi+on

70cm*50cm--Logo-Premium-Posi+on

40cm*40cm-Logo

None

SignIin-Backdrop!

60cm*60cm-Logo

60cm*60cm--Logo

40cm*40cm-Logo

None

None

Repea+ng,-No-More-than-Three-Minutes-forOne-Time,during-Rest-+me-

Repea+ng,-No-More-than-Three-Minutes-forOne-Time,during-Rest-+me-

Repeated,No-More-than-One-Minute-for-OneTime,during-Rest-+me

None

None

Banquet-&-Summit

Join-Panel-Discussion-on-One-Topic

Join-Panel-Discussion-on-One-Topic

One-Time-for-Brand-Show-at-Awards-Banquet

None

None

Welcome-Speech

3-Minutes-at-Banquet-Opening

3-Minutes-at-Summit-Opening

None

None

None

Brand-Booth

4m 3m

4m 3m

None

None

None

Brand-Materials-Display-–-Banquet-Hall

Yes

Yes

Yes

Yes

None

ADV-in-FC-Magazine

Back-Cover

Back-Cover

DPS

DPS

1P

Advertorial-in-FC-Magazine!

6P

6P

2P

1P

1P

Branded-Gi^for-Dinner-Guests

1-Item

1-Item

None

1-Item

None

Keynote-Address-Opportunity-I-PressConference

3-Minutes-Speech

3-Minutes-Speech

None

None

None

Media-Interviews

5-Media

5-Media

2-Media

in-Interview-Area

None

Ticket-of-Summit/Banquet

10/20-Tickets(2-people-at-main-table)

20/10-Tickets(1-people-at-main-table)

5/5Tickets

2/2Tickets

2/2+ckets

Delegate-Bag-

2-Kinds-of-Promo+onal-Leaflets

2-Kinds-of-Promo+onal-Leaflets

1-Promo+onal-Leaflet

1-Promo+onal-Leaflet

1-Promo+onal-Leaflet

Contribu+on

RMB-1,980,000 350,000-

RMB-1,680,000 280,000-

RMB-380,000 60,000

RMB-198,000 35,000-

RMB80,000 14,000

Broadcas+ng-at-Stage-Backdrop


Appendix 1:Special Issue Circulation of 2011 China Luxury Report was 142,000 copies. Circulation of 2012 China Luxury Report was 178,000 copies. “Fortune Character Awards”!

Special Issue Introduction

300,000 printed copies, 2,000,000 digital copies Mainly focusing on Chinese rich and luxury brands.

Content: China Luxury Report ( including brand awards and people awards ) F.C. Awards ( events and sponsors ) Interviews and editorials (hot people and events in luxury industry ) Lifestyle ( focus on Chinese rich)


Appendix 2 :Introduction of Organizer Founder of High-end Service Platform to Chinese Rich

Fortune Character Group was funded by media veteran Mr. Yao Shifeng in 2008 collaboratively with entrepreneurs from inside and outside China. The Group consists of four business departments: Research, Media, Industry and Finance. With 15 offices in China and 11 overseas, the Group owns unparalleled resources of entrepreneurs, media, and luxury brands.

The Largest Luxury Media for Chinese Rich

As an international media conglomerate, Fortune Character Media owns a major publication “Fortune Character Magazine” and seven other high-end magazine targeting global luxury brands and global wealthy individuals. “Fortune Character Magazine” is the No. 1 lifestyle magazine for Chinese rich at a monthly distribution of 178,000 issues and hosts more than 100 luxury events annually.

The Leading Research and Consulting Institute in Chinese Rich Lifestyle Area

FCI owns the top expert group in the area of Chinese rich service, dominates strategic partnerships with over 400 Chinese and overseas media , and also is the largest data and insight provider in Chinese luxury market. In 2011, FCI firstly announced China Luxury Report, in 2012 published 5 industry-leading reports, and in 2013 plans to issue 13 reports covering every aspect of lifestyle issues of Chinese wealthy individuals.

The No.1 Brand in Training Chinese Rich As the No.1 brand in training Chinese rich, Fortune Character Training owns competitive edge in curriculum of luxury management, course development and expert faculty.

One-Stop Full-Service Platform for Chinese Rich

Adopting online + offline model, provides one-stop, comprehensive service to Chinese rich as a trustworthy consultant and house manager.


Appendix 3:List of Fortune Character Report

List of Fortune Character Reports China Luxury Report

2011

2013 China Yacht Report China Watch Report

2012 Next:

China Fine Wine Report China High-end Watch Report China Luxury Car Report China Luxury Property Report 2012China Luxury Report China Ultra-wealthy Health White Paper

China Fine Wine Report China Luxury Car Report China Club Report China Noble Class Report China Jewelry Report China Ultra-wealthy Health White Paper China Customer-to-made Industry Report China Luxury Property Report 2013 China Luxury Report China Luxury Gift Report China Luxury Industry HR Report

13 Reports in 2013, touching all the areas of Chinese luxury service industry Valuable insight for luxury brands’ marketing in China First reference for Chinese rich’s knowledge of brands and intelligence of consumption


Appendix 4 :How to Attend

A. By Invitation Invited by Fortune Character, will acquire free gift ticket

Invited Social celebrities;Famous entrepreneurs;Luxury brand CEOs;Partners of Fortune Character

Criteria for Participation Brands Chief executive in greater China Entrepreneurs: with assets above RMB 100 million Media: Top correspondence of key media Others: Social celebrities

B. Buying Tickets Nov. 15th, Brand Panel: RMB 5,800/person Nov. 16th, Summit RMB 5,800/person Nov. 16th, Banquet RMB 9,800/person Nov.17th, B2B RMB 10,000/person All Pass RMB 16,800/person


www.fcvvip.com

2013 Fortune Character awards & summit  
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