Fortis Design Case Study

Capabilities Deck

Lisa Leung

Founder and Principal

hello@fortisdesigncollective.com

fortisdesigncollective.com

Design Strategy Research

Fortis Design is a digital product studio crafting gorgeous and functional applications with a data-driven approach.

We utilize visual quality assurance (VQA), usability testing and user research to bridge the gap between your organization’s strategy and development.

Welcome!

We are a collective of thinkers that bring skills and perspectives from disparate disciplines (academic research, engineering, technical writing, design thinking, UI/UX design) to craft exceptional products and services that put your organization and its people first.

We approach problems through systems: understanding who it impacts, how we might bring in resources and tools to enable change, and what we can achieve together.

We’re delighted to collaborate with you!

A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service–from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.

– Don Norman

What makes us different ?

We don’t believe in “just” doing anything.

We use a data-driven approach to gather insights and identify opportunities for meaningful change across your organization.

Our team brings expertise from human-centered design methodologies, quantitative and qualitative research, and an in-depth understanding of the strategy, design, and technology implications of the products and services you create.

Simply

We put people first

We make sure to solve the right problems

We view everything in systems, an

We craft solutions that last.

We’ve worked with these incredible organizations

Strategy

Product Strategy

Design Systems

Project Management Roadmaps

New revenue streams

Expertise & Capabilities

Research

Usability Testing

User Research

Visual Quality Assurance (VQA)

Design

Technical Documentation Service Design

Rapid Prototyping

UI/UX Design

UX Writing Information Architecture

Approach

We utilize an agile approach to: discover the problem, define the problem, develop potential solution(s), and deliver a solution.

We partner with our clients to craft exceptional experiences that last.

Our process

We emphasize frequent iteration and bringing in relevant stakeholders to strategize, collaborate, and develop together.

Case Studies

We’ve included some examples to demonstrate our unique approach in detail.

Enclosed

Case 1: ExplainaBoard, a Na ural Language Processing (NLP) dashboard.

Our greatest impact, however, has always been with unifying our systems with people.

ExplainaBoard

Natural Language Processing (NLP) model performance platform for developers.

Client Inspired Cognition

Collaborators

Palmer D’Orazio, Yo-Lei Chen, An Tang, Jenny Wang, Olivia Wu

ExplainaBoard

What we did

Researched insights for a new target user group

UI/UX design (desktop only)

Vision for product transformation

Challenge Support ExplainaBoard in its transition from an educational product to a industry developer intelligence platform, craft partnerships with potential target user groups in the industry, use qualitative and quantitative data to drive product decisions.

Outcome

We redesigned ExplainaBoard’s platform to align with its new market, analyzed results from potential users to reduce user churn and usability issues, and documented the new product vision through specs and a roadmap.

Data-driven product design

3 Phases of User Research

User research informed Inspired Cognition’s understanding of their ideal target users, avenues for feature exploration, and the resulting product vision.

Semi-structured interviews to gain an understanding of how ExplainaBoard may/may not align with certain groups; exploring mental models.

Consolidating findings and rapidly testing prototypes of ExplainaBoard’s new features; identifying gaps between user expectations and the current/future product.

Mitigating usability issues with the future launch of Explainaboard; removing potential obstacles to the success of the new features.

Divergence Convergence

Colored arrows to indicate the non-linear nature of user research.

Crafting a new feature to meet user needs

After conducting user interviews, we identified that target users would need a reporting feature to communicate key metrics of their natural language processing (NLP) models.

Onboarding Experience

Reducing errors and drop-offs during onboarding through prototyping and usability testing.

Fine-Tuning Metrics

Testing industry-specific language, visualization, usefulness of data through usability studies.

Old New

Simplifying user flows

Reducing time, effo t and confusion fo develope s w en

c eating p ojects, adding natu al language p ocessing (NLP) models fo analysis, and viewing das boa ds.

Our team is delighted to meet you!

Lisa Leung

Founder and Principal

Lisa Leung (she/her) founded Fortis Design to fill a critical gap between technology, design, strategy, and product in the development of new businesses and the creation of new technologies.

She received her BS from Carnegie Mellon University in Information Systems and HumanComputer Interaction, where she studied the intersection of product/service design and research. Lisa also holds a certificate as a IBM’s Enterprise Design Thinking Co-Creator.

Prior to forming Fortis Design, Lisa was a founder-in-residence at Antler VC. She also brings experiences from working on B2B SaaS products at Amazon Web Services and J.P. Morgan Chase & Co.