Swine Grist
VOL 3 ISSUE 2 | SUMMER 2016
A P E R I O D I C N E W S L E T T E R P R O D U C E D B Y G R A N D V A L L E Y F O R T I F I E R S LT D .
Jim Ross, Chairman Dear Friends, This issue of our Grand Valley Grist is chocked full of information and challenging concepts in the development of production practices and marketing concepts today. Perhaps as never before, consumers are becoming more knowledgeable about what they are eating. Besides flavour and the nutritional value of their food, consumers are also concerned about the humane production practices and feeding regimes which are being followed to bring meat products to the market place. Times are changing and livestock producers and packers must respond to the demands of consumers as they move away from conventionally produced protein. We believe family farms have a great opportunity to address this growing market and differentiate their product for better returns, price stability and thus farm stability. Wishing you good farming this summer. Sincerely, Jim Ross, Founder & Chairman
OPPORTUNITIES FOR FAMILY FARMS
by: IAN ROSS President & CEO, Grand Valley Fortifiers
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aving just completed my reading of The Meat Racket, The Secret Takeover of America’s Food Business, by Christopher Leonard, I have been reminded, and further educated, on the massive impact of integrated food companies like Tyson Foods, and Smithfield Foods on how chicken, pork and beef is raised in this continent as well as who is raising it. This year I turned 47 and in my relatively short life time we have witnessed the consolidation and/or elimination of 90% of the protein producing family farms in North America. Certainly, these integrated food companies have played a significant role in the massive transition – a transition that consumers are now both waking up to and pushing back against. Now only 2% of the North American population grows food for the other 98%. In 1930, this was 20% of the population. The loss of literally hundreds of thousands of family farms in North America is a travesty that we at Grand Valley Fortifiers do not take lightly. We have been blessed to work with family owned and operated farms for 56 years – a privilege that we will continue to invest in for the foreseeable future. As we look at the present pork market situation in Canada we have a renewed sense of responsibility to create opportunities for the remaining family farms producing pork to not just survive, but thrive in the future. When my father began this company in 1960, his vision was to help local, family farmers to be more successful by creating opportunities for them to embrace. As we look over the past (almost) six decades
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there have been specific opportunities that Grand Valley Fortifiers has worked diligently towards to help allow their customers to become more profitable. 1960 – Present: (Grand Valley Feed & Farm Supply) Providing high quality feed products, at competitive prices, direct to farm, with personalized service. 1970 – Present: (Grand Valley Fortifiers) Promoting the opportunity to reduce feed costs by providing high quality premixes, and (originally) corn/soy based rations to allow family farms to manufacture their own feed on farm using their own home grown feed stuffs. 1980 – Present: Providing the opportunity to allow family farms to incorporate the latest in nutrition technology to allow for “the best possible production at the lowest possible cost per kg of protein or litre of milk produced”. 1990 – Present: Providing the opportunity to allow family farms to utilize nutrition technology to improve and/or differentiate the pork produced on their farm resulting in improved carcass merit & quality, and improved nutrient value. 2000 – Present: Providing the opportunity through nutrition technology for interested producers to participate in value chains like organic, “raised without” or DHA Omega 3 enriched for increased commercial value for their animals. 2015 – Present: Providing the opportunity for family farms to access the fragmented market of exploding demand of consumers for pork with various label claims and attributes through the holistic approach of nutrition technology, management protocols, regulatory navigation, value chain governance & monitoring, networking and marketing of differentiated pork and pork products. Today, like never before we are committed to helping our customers grow differentiated pork and access these growing markets in order
Ian Ross, President & CEO | Jim Ross, Chairman Clarke Walker, VP & COO Dr. Martin Clunies, Monogastric Nutritionist David Ross/Patti Bobier, Publishers