41_22_Leche Pascual.qxd
27/11/07
16:31
Pรกgina 59
The concept of total quality in a food industry business model The development of Grupo Leche Pascual is the story of the success of a business model based on three basic pillars: innovation and technology in processes and services, continuous reinvestment of benefits for sustained growth of the company, and a perfectly defined commercial strategy. These three qualities, combined with the personal values that permeate the unmistakable label of the Pascual family, have created a leading brand in the food market. Its main activity is the packaging and preparation of milk, pasteurised yoghurts, juices, soft drinks, breakfast cereals, ultra-pasteurised liquid eggs and omelettes, natural mineral water, soya drinks, functional foods, other dairy derivatives, and the commercialisation of all of the above. It has a range of more than 330 products, grouped into 51 categories.
Ever since 1972 when Leche Pascual brought milk sterilisation and aseptic packaging in Tetra Brik to Spain, the company has been pioneering and applying new technological developments to traditional foods: skimmed, semi-skimmed and enriched milk, freshly expressed juices, etc. It also offers avant-garde products to the consumer:long-life yoghurts, soya drinks, prebiotic nutrition, etc. It was the first Spanish company to be awarded the European quality certificate and has been classified as grade A by the US Food and Drug Administration, which means that it can sell of pasteurised yoghurts in the US market. With 22 industrial plants, Grupo Leche Pascual is now present in 80 countries on four continents,including the USA,the United Kingdom,Puerto Rico, Angola and the United Arab Emirates.
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