42_25_Puig Beauty & Fashion.qxd
30/11/07
17:01
Página 157
Multinational Spanish perfume, cosmetics and fashion company Puig boasts ten perfumery and cosmetics plants: eight in Europe and another two in Mexico. It makes over 331 million-product units each year.In addition,the group has three fashion design centres and its own Puig Research Centre for perfumery, cosmetics, toiletries and packaging. With a product portfolio of famous own-brand products such as Agua Brava, Azur de Puig, Heno de Pravia, Kinesia shower gel, Myrurgia and Gal, Puig is the leading company in the Spanish sector and one of the leading groups in the world alongside L'Oréal, Estée Lauder and Revlon. Further agreements have been made with Carolina Herrera, Nina Ricci, Rabanne and Payot to offer designer perfumes and fashion lines. Puig's international expansion started with the creation of a company in the USA in 1959,followed by an agreement with Paco Rabanne and construction of the Chartres perfume factory, near Paris, in 1976. In New York in the mid-1980s, an agreement was signed with Carolina Herrera for the creation and promotion of fragrances bearing her name. Towards the end of the decade, a new international strategy was introduced to grow through acquisitions:Genesse and Perfumería Gal, which gave the group greater market presence and expansion in Latin America, Nina Ricci and Myurgia with their factories in France and Mexico. Puig products are currently distributed to more than 150 countries through a network of 40 commercial subsidiaries across 24 countries.
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