Formation Brochure

Delivering a turnkey solution to business growth, your outsourced in-house digital marketing team.

Introduction

We are Quality Managed with ISO 9001 accreditation, providing a service that allows you to achieve your aspirations as an organisation, cement your position as a major UK brand, maintain a substantial online presence and communicate with customers in a highly professional manner. The objective is simple, strengthen the Countrywide brand through clear, up-to-date brand guidelines, values that accurately represent the business mentality and a drive to improve your digital presence.

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Formation Media

Contents

02 03 04 06 Introduction

Contents

Our story

About us

08 10 14 16 We engineer

Culture & values

Our services

Success story: Quaker Houghton

20 24 28 29 Success story: Mettis Aerospace

Success story: Engineering Technology Group

AI Avatars

Our clients

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Testimonials

We engineer digital transformation

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A story of growth Our first office was at the Warwick District Council’s Enterprise Hub in Leamington Spa. Since then, Formation has moved to larger spaces three times, now finding our home on Cape Road, on the outskirts of historic Warwick.

Central location Our Warwick location has proved to have its own advantages, allowing us to maintain close relationships with our roster of clients. Our facilities include airy meeting spaces, an open-plan studio environment, and a dedicated UX facility allowing for the bespoke development of client software and websites.

2006

2009

2010

2011

Formation founded

Began full trading at the Enterprise Hub in Leamington

Relocated to Coten End, Warwick.

First team members employed

Moved to Smith Street, Warwick

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Formation Media

2013

2015

2017

2019

Continued growth of design and responsive web solutions

Martin Gordon wins business person of the year at the Pride of Warwick Awards

St Georges House with open plan studio, meeting rooms and UX Factory

Continued marketing partnerships with global enterprises.

ISO 9001 certified

We engineer digital transformation

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ABOUT US

Formation Media is one of the UK’s leading digital transformation agencies, offering the complete turnkey solution to business growth. With an ever-expanding team of dedicated experts, our capabilities are proven on a Europe-wide level.

Founded in 2006 by directors Martin Gordon and David Dunlop, Formation represents a continual history of growth.

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Guaranteed quality every time Formation is one of just a handful of creative agencies to hold and operate under an ISO 9001 accreditation. Above all else, this provides our clients with piece of mind, piece of mind that our solutions will be provided in the correct way at the correct time, every time. The result of months of process refinement and independent auditing, our ISO 9001 accreditation ensures we are accountable, process-driven, and that we never make the same mistake twice.

Problem Solvers, Solution Providers Our mission is simple: discover our clients’ best path to growth.

We’re a collective of sharpened experts in storytelling and user experience, developing brilliant digital projects, with our hearts set on our clients goals.

We engineer digital transformation

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Digital Transformation

User-centric Experiences

Step into Industry 4.0 with Formation’s bespoke route to

Our in-house UX capabilities and dedicated facilities allow

a complete digital transformation. Make your journey as

for the start-to-finish planning of your audience’s website

smooth as possible with our turnkey solutions.

or software journey, making an end-product built around your potential customer.

Quality Management Formation is one of just a handful of creative agencies to hold and operate under an ISO 9001 accreditation.

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Software Solutions Formation’s in-house software development team are capable of designing and building tailor made software constructed around you and your needs, and is a proven route to business enhancement.

Business Growth

Team Culture

First and foremost, Formation promises business growth.

Each member of the Formation team is an expert in their

Through an extensive retinue of digital services, we’re able

field, dedicated to their role, and this shared drive makes

to modernise and expand your business.

us a tight-knit and capable unit.

We engineer digital transformation

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CULTURE & VALUES

Formation is its team; a team committed and driven to supporting and facilitating business growth, both for our clients and for Formation. Professional in all matters, the Formation team is fueled by the challenges of promoting our varied clients.

We place the highest priority on building lasting relationships with our clients, based on mutual trust and respect. At the core of Formation are media, website design, and digital marketing, all of which we deliver to the highest possible standards.

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Revolution

Agile

Formation is one of just a handful of creative agencies

Formation is proactive, not reactive. We continually

to hold and operate under an ISO 9001 accreditation.

challenge the status quo and find new ways to approach

Above all else, this provides our clients with piece of mind,

evolving issues. By taking a flexible approach, we are able

piece of mind that our solutions will be provided in the

to constantly improve, never making the same mistake

correct way at the correct time, every time. The result of

twice. Our cross-sector client portfolio allows us to apply

months of process refinement and independent auditing,

a broad scope of wisdom to each challenge we face.

our ISO 9001 accreditation ensures we are accountable,

The ambitious small client is our next big client.

process-driven, and that we never make the same mistake twice.

Integrity

Aptitude

We function on the principle of mutual respect; within the

We are hardworking and dedicated to the Formation

team and with our clients. We are proud of what we have

values which we all sign. If team members lose focus, we

achieved and encourage growth in ourselves and others.

redirect them, reminding them of the common goal we

We support our local community and engage with the

share. We understand our clients’ needs, confident we

businesses around us through our networking and

are able to foster growth by debating required change

training opportunities.

and challenging what we feel could be improved.

We engineer digital transformation

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CULTURE & VALUES

Our mission is simple:

We are innovative

Go above & beyond…

User-centric

We push boundaries in everything

…for our teammates, for our clients.

At Formation, ego is the enemy. Our

we do, from design to strategy.

We take ourselves and our clients

work isn’t part of a self-promotion

We always strive to be the best,

above and beyond! This mindset of

trip, we do it because we love it

supporting clients by producing the

development and training combined,

and because we thrive on watching

highest quality of work possible. If we

with collective and individual hard

clients grow. Our solutions are based

think there is an opportunity to do

work, will carry Formation to the

on what we know will help your end-

something a better way, we’ll do it.

next level.

user, not our favourite colour.

Like a family

Let’s keep it simple

Structured approach

Stronger than just a team, a

Complexity is the enemy of usability.

Formation is one of just a handful

mismatched family of creatives

We design and construct our

of UK creative agencies with an

from all backgrounds. This brings not

services based on you and your

ISO 9001:2015 accreditation. This

only an incredible level of working

customer and not the next fad. We

process standard drives our entire

integrity but also a huge variety

know better than anyone that design

approach, allowing for optimum

of approaches and perspectives,

is about more than aesthetics, we

workflow and a guarantee of quality

enhancing the work we produce.

don’t just produce visually stunning

every time.

collateral, we produce visually stunning collateral that works.

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We roll our sleeves up…

Live the brand

Work hard, play hard

…and get stuck in! If there’s fire in

Formation is nothing without its

The more we put in, the more we

your belly, then welcome to our

people, who live and breath the

get out and hard work is rewarded

studio! We are winners. We show

brand every day. Our #BleedGreen

accordingly. However, we also let

grit, determination and a deep-set

culture is everywhere, from our

our hair down once in a while with

desire to be at the cutting edge of

custom t-shirts to the way we

a team quiz day, or an after-work

our industry.

present ourselves to clients.

Friday beer at our local! Oh, and did we mention? Our team get their

Speak up

Bold

Honesty is the best policy – speak

We don’t ask for permission. We’re

your mind and say what you are

daring and prefer to try something

thinking. Just because it has always

different in order to make things

been done that way, it doesn’t mean

happen. We learn from our mistakes

that is the best way. We’re open to

in a bid to be the best

birthday off!

change!

We engineer digital transformation

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OUR SERVICES

01 Foundation

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Implementation

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Map Processing / Value Proposition / Branding User Experience (UX) / Research / Strategy Our extensive experience has allowed us to understand the detail of planning a business’ journey from start to success, beginning with a foundation. Foundation services are designed to lay the blueprint for prosperity or to fill gaps in existing structures.

These services are a vital stage in the growth journey of any business and are designed to provide a roadmap for continuous development.

Creative / Graphic Design / Photography Video / Animation / SEO Once foundations have been laid and digital presence has been established, it’s crucial to expand. This is achieved through visual services such as graphic design and video, creating crafted brand touchpoints wherever possible.

It is these services that form the wider perception of your brand and your services.

Formation Media

With a studio encompassing every variety of digital talent necessary, we are able to apply our flexible skillset to any project, with proven results every time. Our services are available bespoke at any level for whichever business may need them.

02 Digitsation

Websites & Applications / User Interface (UI) / eCommerce Software / UX Testing / Continuous Improvement / Hosting For any business to prove successful in our evolving world, digitisation must be a priority. Formation has a wealth of proven experience in the complete digitisation of complex organisations; using modern processes to enable and drive success.

These digital development solutions form the core of what we do at Formation, with digital presence being one of the most important factors for success – Digitise or Die!

04 Promotion

We engineer digital transformation

Event Management / PR / Copywriting Social Media Management / Prospecting / Advertising Organic growth can work wonders for many brands, however, the time comes when it’s necessary to shout your name and what you do from the rooftops.

The ultimate solution to this is found in Formation’s promotion services; including everything from copywriting and PR to social media management.

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SUCCESS STORY / QUAKER HOUGHTON GLOBAL: STRATEGY / SOFTWARE / CREATIVE

Strategic marketing partnership with a global leader 16

Formation Media

Formation now work closely with Quaker Houghton and are responsible for maintaining and strengthening Quaker Houghton’s service portfolio and brand image.

The Problem Quaker Houghton came to Formation as a leading yet disjointed entity, offering premium quality products and services but in a way that somewhat confused their customer base; leaving them struggling to define their presence. Formation have since collated their complete offering into an encompassing and structured programme named ‘Fluid Intelligence’.

The Transformation Quaker Houghton’s service offering was collated into four key areas, providing a clear, impactful presence for customers.

The servitised offering brings Quaker Houghton’s retail model in-line with modern practices, maximising profit margins whilst improving the product for the end-user.

We engineer digital transformation

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GLOBAL: STRATEGY / SOFTWARE / CREATIVE

Success Story Quaker Houghton The global leader in manufacturing industrial process fluids

Fluid Intelligence represents a complete transformation

Quaker Houghton are the global leader in manufacturing

Fluid Intelligence is defined as being able to think

industrial process fluids. They came to Formation as a

and reason abstractly, providing flexible solutions to

leading yet disjointed entity, offering premium quality

evolving problems. The Fluid Intelligence programme

products and services but in a way that somewhat

now represents the driving force of the newly formed

confused their customer base; leaving them struggling

Quaker Houghton; enabling unprecedented growth.

to define their presence. Formation have since collated their complete offering into an encompassing and structured programme named ‘Fluid Intelligence’.

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UI

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Formation Media

Fluid monitoring and reporting software - QH FLUIDTRENDTM This software solution allows Quaker Houghton’s customers to collect and analyse machine test data in real-time. Complete with an easy-to-use interface, QH FLUIDTREND™ enables users to collate data generated during oil top-ups, providing insightful reports, cost analysis and usage trends.

Used by over 200 users across 10 countries, by brands including: • Ford • Honda • Rolls Royce • Volkswagon • Bosch • Eaton

• BAE • Continental • GKN • Magellan • AAM • UTC Aerospace

THE TURNKEY SOLUTION TO MARKETING Marketing Consultation / Strategy / Web Design & Development / Software & App Development / UX / Creative & Design Photography / Social Media Management / Video & Animation / Content / PR / Events Support / Printing & Merchandising

We engineer digital transformation

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SUCCESS STORY / METTIS AEROSPACE CSR: WEBSITE DESIGN / DEVELOPMENT

Taking Mettis Aerospace into the stratosphere using Craft CMS 20

Formation Media

Working together with the Mettis marketing team, we set to work rebuilding their site with an exciting new vision.

The Problem Mettis Aerospace had an outdated website, driven by Wordpress, an easy to use but highly vulnerable CMS. Worst of all, the site failed to communicate what Mettis does, causing many visitors to bounce off the homepage none the wiser as to the incredible services Mettis could have provided them with.

We needed to rethink their entire image on the web and find a way to engage visitors to their site while communicating their unique value proposition in only seconds of browsing.

Rethinking websites from the ground up

The Transformation Working together with the Mettis marketing team, we set to work rebuilding their site with an exciting new vision. This vision also involved using a new Headless CMS which enables developers to separate the front and back end of sites, increasing security but also futureproofing the site structure itself and allowing users to view how content will look on the site before committing to putting pages live.

CSR: WEBSITE DESIGN / DEVELOPMENT

Success Story Mettis Aerospace Success Story for Mettis Aerospace

Rethinking websites from the ground up

Mettis Aerospace had an outdated website, driven

Working together with the Mettis marketing team,

by Wordpress, an easy to use but highly vulnerable

we set to work rebuilding their site with an exciting

CMS. Worst of all, the site failed to communicate what

new vision.

Mettis does, causing many visitors to bounce off the homepage none the wiser as to the incredible services Mettis could have provided them with.

This vision also involved using a new Headless CMS which enables developers to separate the front and back end of sites, increasing security but also

We needed to rethink their entire image on the web

futureproofing the site structure itself and allowing

and find a way to engage visitors to their site while

users to view how content will look on the site before

communicating their unique value proposition in only

committing to putting pages live.

seconds of browsing.

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Building a better brand

Demystified, simplified, clarified

The site rebrand was nothing short of revolutionary. We

Now, when people visit, there is no mistaking exactly

got to the root of what Mettis means to its customers

what Mettis does and what it stands for.

and the vision it wants to project out to its clients.

The UX is designed specifically for the user; engaging,

We took their tired site and transformed it into a visual

educating, and enabling customers to learn what

feast, using animation and video to communicate their

Mettis offers with a clean, simple structure that

value proposition as soon as visitors land on the site.

encourages exploration of their services and the

SEO insights led to us positioning the careers and

sectors they supply.

sectors pages front and centre, and the Headless CMS allowed us to view our changes in real time and respond to the client’s needs quickly and efficiently.

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SUCCESS STORY / ENGINEERING TECHNOLOGY GROUP NATIONAL: TURNKEY SOLUTION TO MARKETING

Providing the ultimate turnkey marketing solution 24

Formation Media

Formation’s relationship with Engineering Technology Group (ETG) spans almost a decade, and we are proud to now be considered a technical partner. Our work with ETG has utilised every aspect of our expertise.

The Problem The Engineering Technology Group was well-established as a leader in the provision of high-grade CNC machinery and tooling to some of the manufacturing and metalworking sector’s biggest names. However, they were struggling to define their digital presence and to make use of all that Industry 4.0 has to offer.

The Transformation With the in-house development of bespoke software, Formation has revolutionised ETG’s quoting process, converting six weeks’ work into just fifteen minutes’. Per month, this saves ETG’s sales department more than 460 work-hours, providing an incredible efficiency boost. In addition, the creation of a visually stunning and user-focused website is the foundation of ETG’s digital presence.

We engineer digital transformation

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NATIONAL: TURNKEY SOLUTION TO MARKETING

Success Story Engineering Technology Group Making Engineers Champions

Overview and website build Having introduced transformational process and digitisation elements into the ETG business model, Formation were entrusted with marketing for the entire Engineering Technology Group. From this point on, we managed their website and software development, social media, events and much more for the Group’s UK and Ireland-wide presence. Formation’s first step with the website was to consolidate into one centralised website. This allowed for not only a cohesive online footprint but also for improved SEO and the creation of a uniform brand. engtechgroup.com

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Machine tool selector app

Outcome

A recent addition to the ETG site, which allows users

We have provided ETG with the complete, turnkey

to identify the perfect machine for their needs based

marketing solution. The company has sustained

on several key, user-defined variables. The software

substantial continuous growth over recent years.

sales configurator system Formation developed has

ETG continues to grow and develop, expanding their

been quoted as saving the sales department over 460

list of technical partners and boosting success with

man-hours per month. Machine quotations can now be

Formation’s ongoing support.

raised in less than fifteen minutes, compared with the previous six-week lead-time.

THE TURNKEY SOLUTION TO MARKETING Marketing Consultation / Software Development / UX / Social Media Management Photography / PR / Web Design & Development / App Development / Creative & Design Strategy / Video & Animation / Content Marketing / Events Support / Printing & Merchandising

PUBLIC SECTOR: UX / WEBSITE / SOFTWARE

A New Digital Service AI Avatars Your Own Digital Avatar Imagine having more hours in your day—hours you could spend connecting with clients, closing deals, or building your next big idea. Marketing is vital for growth, but it’s often the first thing to get pushed aside when business gets busy.

Now, you don’t have to choose. With our AI-powered marketing solutions, you can keep your brand visible and your audience engaged—without lifting a finger. Your digital twin works around the clock, so you can focus on doing what you do best.

Bring Your Brand to Life

How It Works

We use cutting-edge AI technology to transform your

Shoot

expertise into engaging, personalised content that captures attention and drives results. With a lifelike AI avatar representing your brand, your marketing becomes consistent, professional, and always on.

Save Time Let your AI avatar handle marketing and admin while you concentrate on your clients.

Modernise Your Brand Stay ahead with advanced, future-ready AI tools.

Educate & Inspire Deliver clear, compelling content that earns trust.

Work 24/7

In a professional 4K, 1-hour session, we capture everything needed to create your AI avatar.

Create We craft personalised scripts and produce dynamic promotional videos tailored to your audience.

Deploy We roll out your content strategically, keeping you visible and relevant.

Grow Your AI avatar becomes a key player in your digital strategy, continually attracting and engaging clients.

Your time is your most valuable asset. With an AI avatar

Your AI avatar never takes a break, promoting you

working tirelessly on your behalf, you’ll have more of it—

day and night.

and the results to show for it.

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Formation Media

We engineer digital transformation

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Lee Bowditch Business Development Director - EMEA, Quaker Houghton “We have built up an excellent working relationship with Martin Gordon and his team, to the point whereby they are now very much part of our day to day operations. Historically, Quaker Houghton struggled to find a marketing communications company that really understood our business and could respond quickly and effectively to our requirements. I’m pleased to say that all changed when we were introduced to Martin and his company. He was worked on a number of campaigns with us, the most recent being the development of a nweb based application called FluidTrend. This software enables us to present critical service data to our customers, in a modern and easily accessible format.”

Martin Doyle Managing Director, Engineering Technology Group “We are more than happy with Formation Media and the partnership we’ve created, I don’t think there is a service they offer that we don’t tap into now.

They’re a dynamic, forward thinking company, that takes the time to understand their customers needs and works closely with them to ensure they get the best return on their investment when it comes to operating, developing and promoting their business. ETG is the fastest growing company in its sector and I’m sure Formation will be a long term partner helping us to develop, improve and grow our business in the future.”

Suzanne Saunders Warwickshire County Council “The Dementia Living Well website re-development seemed a daunting task.

However, the initial planning meetings to scope the project were particularly helpful, this Formation consultation and planning and your experience were invaluable, delivering an excellent website and UX experience, feedback from the Dementia community from clerical to individual users has been very positive, fully accessible to all and the interactive map is working wonderfully. Well done.”

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Gareth Boulton Head of Communications & Engagement, West Mercia PCC "The team at Formation have been very supportive, responsive and professional throughout the process of producing our new site and continue to be very helpful now that it is live. They have met every deadline, some of which were quite tight, and have always been available to help with the few minor queries we have had. Our new site meets every specification we gave them, the team were always conscientious and creative in how they developed the product we were looking for. The site we have ended up with looks good, is simple to navigate for the end user, has much better functionality and also delivers much better value for public money."

Neil Henderson CEO, Safeline “I approached Formation via referral from Warwickshire County Council, as a real and trusted agency. To which Formation, have lived up to their reputation, transforming our small local Warwick-based charity to a national entity. The websites you have built along with digital marketing and general support have been so instrumental in our growth; staff have now risen from 8 to 31 and all within 18 months. The charity is now approved by the Home Office and won sponsorship from the Ministry of Justice; we are now the official national sexual abuse and rape charity. It goes without saying I would recommend your dedicated services at the highest level.”

Jack Linstead Senior Marketing Lead “I am delighted to be working with Formation, once again, huge thanks to Formation Media whose incredibly talented web designers have made this a possibility... although large, every project is delivered with such passion and commitment.”

We engineer digital transformation

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Website formationmedia.co.uk Give us a call +44 (0)1926 298 777 Find us Formation Media, Unit 2, St. George’s House, Cape Road, Warwick, CV34 5DJ

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