FORUM HR25-2 ENG

2025 FORUM HR PEOPLE & CULTURE

PEOPLE & CULTURE FORUM

THE MAIN ITALIAN EVENT FOR WORK AND PEOPLE MANAGEMENT 17th Edition

MILAN, IULM, NOVEMBER 18-19-20, 2025

COMUNICAZIONE ITALIANA

2025 FORUM HR PEOPLE & CULTURE

THE 2025 FORUM HR - PEOPLE & CULTURE RETURNS TO “IULM” FROM NOVEMBER 18 TO 20 IN MILAN

THE LARGEST CROSS-MEDIA MARATHON TO PROMOTE SKILLS DEVELOPMENT AND HIGHLIGHT THE STRATEGIC ROLE OF HR MANAGEMENT IN NATIONAL GROWTH WITH A CENTRAL FOCUS ON PEOPLE'S WELL-BEING.

THE RETURN OF THE HR FORUM AT IULM Now in its seventeenth edition, the Forum HR is the main Italian event for the world of work and HR Management.

This year, it evolves into the first Italian event entirely dedicated to People & Culture Management, reflecting ongoing transformations in society and business.

With over 360 speakers and 3,000 participants, the Forum provides an exclusive platform for inspiration and knowledge sharing among companies, institutions, and stakeholders, through talk shows, business matching, workshops, and networking among HR Directors, top managers, and professionals.

5 REASONS TO BECOME A PARTNER

A NATURAL ENVIRONMENT FOR BUSINESS GROWTH Comunicazione Italiana is the first "relational business ecosystem" ” designed to guide "decisions" and "opinions" through the sharing of content, experiences, and events promoting economic, social, and environmental sustainability.

The network produces content and builds relationships through two pillars: a Company and an Association, converging in the new Phygital Studio: Community House, with its own digital platform Comunicazioneitaliana.TV. DESIGN

CONTENT: Promote a culture of skills, innovation at work, and individual well-being by spreading knowledge and best practices.

COMUNICAZIONE ITALIANA

EXPERIENCE

.TV

The Company designs and manages cross-media events aimed at improving communication and EASUREMENT facilitating business relationships between enterprises and institutions.

PLANNING

The streaming platform where content meets expertise.

Community House The physical hub for the community, and the Phygital Studio where valuable content is created.

NITY COMMEU HOUS diamoci del noi

The Association promotes educational experiences, connecting people and companies to drive SHARING sustainable development through actionable ideas and informed decisions.

NETWORKING

VISIBILITY: By participating in the Forum, your brand gains strong exposure to boost corporate identity through:

• Targeted direct communication RELATIONSHIPS: Forum partners have • Video interviews the opportunity to meet speakers in person • Media partnerships and receive direct contact details for • Training programs all managers who attended their session or the entire event.

ROUNDTABLES: The new format of Roundtables FORUM LIVE & C-LEVEL COMMUNITY: offers a major opportunity to foster direct This year, the HR Forum emphasizes relationships and actively participate the presence of all high-profile figures in open conversations with community associated with the management members on partner-defined topics. community. New opportunities with dinners and business lunches.

2025 FORUM HR PEOPLE & CULTURE

3,500 Guests and 90 Partners from Italy and abroad 20 Hours of Live Broadcasting over 3 Days 18,000 Social and Streaming TV Visitors

NOVEMBER 18-19-20, 2025 | 17th EDITION

400 Leader Speaker from Italy and abroad 70 Phygital Talk, Speech, Executive Circle, and Thematic Table Sessions

2025 FORUM HR PEOPLE & CULTURE

FORUM HR

LIVE

NOVEMBER 18, 2025 | PREVIEW NIGHT

On November 18 in Milan, the event’s international inspiration evening will take place at IULM’s Main Auditorium.

Seats are limited and reserved exclusively for Community members, Top Speakers, Partners, and Stakeholders

EVENING 6:00 PM

TALK & SHOW 8:30 PM

DINNER & FORUM LIVE Open to 700 guests from Italy and abroad

FOR#UMAN COMMUNITY Knowledge Networking for Advocacy

NOVEMBER 19-20, 2025 | PROGRAM OVERVIEW

Main Session

Sessioni Phygital

Executive Circle

Roundtables

Workshop

MORNING:

MORNING:

MORNING:

MORNING:

MORNING:

From 9:00 AM: OPENING PLENARY SESSION

From 10:00 AM to 1:00 PM FORMAT: LIVE STREAMING TV – INNOVATION SPEECH, TALK SHOW, INTERVIEW

From 10:00 AM to 1:00 PM FORMAT: CLOSED-DOOR ROUNDTABLES WITH COMMUNICATION, MARKETING, AND PR DIRECTORS

From 10:00 AM to 1:00 PM FORMAT: CLOSED-DOOR: OPEN TABLE DISCUSSIONS WITH C-LEVELS & COMMUNITY MEMBERS

From 9:00 AM – NETWORKING From 10:00 AM to 1:00 PM FORMAT: RELATIONAL LOUNGES IN THE NETWORKING AREA AND BUSINESS MATCHING APPOINTMENTS

BUSINESS LUNCH: BUSINESS LUNCH BUSINESS LUNCH Invitation only – reserved for Speakers Invitation only – reserved for Speakers Invitation only – reserved for Speakers & Partner Members & Partner Members & Partner Members

BUSINESS LUNCH Invitation only – reserved for Speakers & Partner Members

BUSINESS LUNCH Invitation only – reserved for Speakers & Partner Members

AFTERNOON:

AFTERNOON:

AFTERNOON:

AFTERNOON:

AFTERNOON:

From 2:30 PM to 5:30 PM: FORMAT: INNOVATION SPEECH, TALK SHOW

From 2:30 PM to 5:30 PM FORMAT INNOVATION SPEECH, TALK SHOW, INTERVIEW

From 2:30 PM to 5:30 PM FORMAT: CLOSED-DOOR ROUNDTABLES WITH COMMUNICATION, MARKETING, AND PR DIRECTORS

From 2:30 PM to 5:30 PM

From 2:30 PM to 5:30 PM

FORMAT: OPEN TABLE DISCUSSIONS WITH C-LEVELS & COMMUNITY MEMBERS

FORMAT: RELATIONAL LOUNGES IN THE NETWORKING AREA AND BUSINESS MATCHING APPOINTMENTS

From 10:00 AM to 1:00 PM: FORMAT: KEYNOTE SPEECH, TALK SHOW, INTERVIEW

Networking

VENUES AT IULM FOR THE FORUM HR - PEOPLE & CULTURE 2025

AUDITORIUM | MAIN SESSION

The main hall of the Forum, with 600 seats. Technical features include a 12 x 6.75 m 4K screen, two fixed booths for simultaneous translation, and motorized lighting for customized scenic effects.

All sessions are recorded and published on www.comunicazioneitaliana.TV.

PHYGITAL ROOM | SESSION FORMAT

WORKSHOP ROOMS

PHYGITAL ROOM | 146 Seats. Features a 5.6 x 3.5 m motorized screen and optional mobile booths for simultaneous translation. Sessions include both an in-person audience and live streaming to a digital audience via www.comunicazioneitaliana.TV.

Seating capacity varies from 50 to 200. Sessions include a live audience and are recorded and made available on www.comunicazioneitaliana.TV.

SPACES | BUSINESS MATCHING ROOM

SPACES | EXECUTIVE CIRCLE ROOM

Equipped with relational lounges, designed for meetings with Opinion Leaders and HR Decision Makers.

Hosts closed-door thematic sessions with 8 to 14 C-Level HR speakers.

Sessions last 60 to 90 minutes.

SALA EXECUTIVE CIRCLE ROOM SPACES | ROUNDTABLES

SPACES | NETWORKING AREA

Located in the For Human Community area. Sessions are open only to registered members, feature 6 to 8 speakers, and last approximately 60 minutes.

Includes relational desks for meetings with HR professionals, managers, and guests from Italy and abroad.

IULM | I FORMAT AL FORUM HR - PEOPLE & CULTURE 2025

FORMAT: TALK SHOW | MAIN SESSION AUDITORIUM

FORMAT: PHYGITAL TALK SHOW

FEATURES:

FEATURES:

DURATION: 45/60 minutes

DURATION: 45/60 minutes

FORMAT: Talk Show with 4–6 Top & C-Level Speakers

FORMAT: Phygital Talk Show with 3/5/8 Top & C-Level Speakers

COMMUNICATION: In-person audience + recorded for .TV

COMMUNICATION: Live audience + live streaming on .TV

FEEDBACK: Access to the contact database of in-person participants

FEEDBACK: Access to database of in-person and digital participants

VALUE: €12,000–15,000

VALUE: €8,000–10,000

FORMAT: KEYNOTE SPEECH | MAIN SESSION AUDITORIUM

FORMAT: PHYGITAL SPEECH

FEATURES:

FEATURES:

DURATION: 15 minutes

DURATION: 15 minutes

FORMAT: Speech by Main or Official Partner

FORMAT: Speech for in-person and Streaming TV audiences

COMMUNICATION: In-person audience + recorded for Streaming TV FEEDBACK: Access to participant database VALUE: €6,000

COMMUNICATION: Pubblico in presenza + pubblicazione “in diretta” .TV. FEEDBACK: Access to database of both in-person and digital participants VALUE: €4,500

FORMATS: ROUNDTABLES (COMMUNITY ONLY)

FORMAT: BUSINESS MATCHING

FEATURES:

FEATURES:

DURATION: 60 minutes

DURATION: 20 minutes per appointment

FORMAT: Open discussion among 6/8 registered Community members

FORMAT: Pre-arranged meeting at dedicated relational desk

FEEDBACK: Direct access to participant emails and phone numbers

VALUE PER APPOINTMENT: €500

VALUE: €3,500

DESK VALUE: €2,000

FORMATS: EXECUTIVE CIRCLE (CLOSED-DOOR)

FORMATS: CONTENT & SOCIAL MEDIA

FEATURES:

FEATURES:

DURATION: 60/90 minutes

DURATION: “Ad hoc”

FORMAT: Closed-door roundtable with 8/12 Top & C-Level Managers

FORMAT: Content developed in collaboration with Comunicazione Italiana

FEEDBACK: Direct access to participant emails and phone numbers VALUE: €8,000 - 12,000

COMMUNICATION: Distributed on LinkedIn, social media & COMUNICAZIONEITALIANA.TV. VALUE: €3,000

FORMATS: DESK SPACE

FORMAT: CONTENT PASS B2B

FEATURES:

FEATURES:

Use of customizable and brandable space for appointments

Access to all in-person sessions (subject to availability) FORUM PASS: €70

VALUE: €3,500

FORMAT: FORUM INTERVIEW

PERSONAL MEMBERSHIP REGISTRATION

FOR#UMAN COMMUNITY Experience. Networking. Sharing.

INCLUDES:

FEATURES: DURATION: 15/30 minutes

SPEAKER PARTICIPATION IN ROUNDTABLES

FORMAT: Interview with 1 or 2 Top Forum Speakers

PACCESS TO NATIONAL FORUMS and Preview Evenings

COMMUNICATION: Live on Streaming TV + podcast replay

PARTICIPATION IN THE BLUE GREEN ECONOMY AWARD

COMMUNICATION: Live on Streaming TV + podcast replay

Invitations to CULTURAL, EXPERIENTIAL & SPORTS EVENINGS Profile publication on social media and comunicazioneitaliana.org

VALUE: €5,000 - 8,000 28

ANNUAL MEMBERSHIP FEE 2025: €350

COMUNICAZIONE ITALIANA

SOCIETY

FOR#UMAN RELATIONS

FOR#UMAN COMMUNITY

www.comunicazioneitaliana.NET

www.comunicazioneitaliana.ORG

Knowledge Networking for Business

THE MAIN ANNUAL FORUMS 2025 FORUM FINANCIAL

ASSOCIATION

PHYSICAL SPACE

Knowledge Networking for Advocacy

DIGITAL SPACE

SPORT, RELATIONAL & ADVOCACY

2025 FORUM COMUNICAZIONE

2025 INFORMATION TECHNOLOGY FORUM

2025 FORUM RISORSE UMANE

NITY COMMEU HOUS diamoci del noi

COMUNICAZIONE ITALIANA .TV

COMMUNITY PADEL CUP 2025

WELL WELL 20 WEEK WEEK 24

Community House | Via Alessandro Trotter, 3 - 00156 Roma - www.comunicazioneitaliana.IT www.forumcomunicazione.it | www.forumHR.it | www.forumfinancial.it | www.forumIT.it

SAILING CASTLE CUP 2025 BLUE GREEN ECONOMY AWARD 2025