PEOPLE & CULTURE FORUM
MILAN, IULM, NOVEMBER 18-19-20, 2025
THE 2025 FORUM HR - PEOPLE & CULTURE RETURNS TO “IULM” FROM NOVEMBER 18 TO 20 IN MILAN 2025 FORUM HR PEOPLE & CULTURE
THE LARGEST CROSS-MEDIA MARATHON TO PROMOTE SKILLS DEVELOPMENT AND HIGHLIGHT THE STRATEGIC ROLE OF HR MANAGEMENT IN NATIONAL GROWTH WITH A CENTRAL FOCUS ON PEOPLE'S WELL-BEING.
THE RETURN OF THE HR FORUM AT IULM
Now in its seventeenth edition, the Forum HR is the main Italian event for the world of work and HR Management.
This year, it evolves into the first Italian event entirely dedicated to People & Culture Management, reflecting ongoing transformations in society and business.
With over 360 speakers and 3,000 participants, the Forum provides an exclusive platform for inspiration and knowledge sharing among companies, institutions, and stakeholders, through talk shows, business matching, workshops, and networking among HR Directors, top managers, and professionals.
5 REASONS TO BECOME A PARTNER A NATURAL ENVIRONMENT FOR BUSINESS GROWTH
Comunicazione Italiana is the first "relational business ecosystem" ” designed to guide "decisions" and "opinions" through the sharing of content, experiences, and events promoting economic, social, and environmental sustainability. The network produces content and builds relationships through two pillars: a Company and an Association, converging in the new Phygital Studio: Community House, with its own digital platform Comunicazioneitaliana.TV.
The Company designs and manages cross-media events aimed at improving communication and facilitating business relationships between enterprises and institutions.
SHARING
CONTENT
: Promote a culture of skills, innovation at work, and individual well-being by spreading knowledge and best practices.
RELATIONSHIPS
EXPERIENCE
The Association promotes educational experiences, connecting people and companies to drive sustainable development through actionable ideas and informed decisions
: Forum partners have the opportunity to meet speakers in person and receive direct contact details for all managers who attended their session or the entire event.
FORUM LIVE & C-LEVEL COMMUNITY:
This year, the HR Forum emphasizes the presence of all high-profile figures associated with the management community. New opportunities with dinners and business lunches.
VISIBILITY: By participating in the Forum, your brand gains strong exposure to boost corporate identity through:
• Targeted direct communication
• Video interviews
• Media partnerships
• Training programs
ROUNDTABLES:
The new format of Roundtables offers a major opportunity to foster direct relationships and actively participate in open conversations with community members on partner-defined topics.
NOVEMBER 18-19-20, 2025 | 17th
3,500 Guests and 90 Partners from Italy and abroad
20 Hours of Live Broadcasting over 3 Days
18,000 Social and Streaming TV Visitors
400 Leader Speaker from Italy and abroad
70 Phygital Talk, Speech, Executive Circle, and Thematic Table Sessions
On November 18 in Milan, the event’s international inspiration evening will take place at IULM’s Main Auditorium.
Seats are limited and reserved exclusively for Community members, Top Speakers, Partners, and Stakeholders
EVENING 6:00 PM
TALK & SHOW 8:30 PM
DINNER & FORUM LIVE
Open to 700 guests from Italy and abroad
NOVEMBER 19-20, 2025 | PROGRAM OVERVIEW
Main Session Sessioni Phygital
MORNING:
From 9:00 AM: OPENING PLENARY SESSION
From 10:00 AM to 1:00 PM: FORMAT: KEYNOTE SPEECH, TALK SHOW, INTERVIEW
BUSINESS LUNCH:
Invitation only – reserved for Speakers & Partner Members
AFTERNOON:
From 2:30 PM to 5:30 PM: FORMAT:
INNOVATION SPEECH, TALK SHOW
MORNING:
From 10:00 AM to 1:00 PM FORMAT:
LIVE STREAMING TV – INNOVATION SPEECH, TALK SHOW, INTERVIEW
BUSINESS LUNCH
Invitation only – reserved for Speakers & Partner Members
AFTERNOON:
From 2:30 PM to 5:30 PM FORMAT
INNOVATION SPEECH, TALK SHOW, INTERVIEW
MORNING:
From 10:00 AM to 1:00 PM FORMAT:
CLOSED-DOOR ROUNDTABLES WITH COMMUNICATION, MARKETING, AND PR DIRECTORS
Executive Circle Roundtables Workshop Networking
MORNING:
From 10:00 AM to 1:00 PM FORMAT:
CLOSED-DOOR: OPEN TABLE DISCUSSIONS WITH C-LEVELS & COMMUNITY MEMBERS
MORNING:
From 9:00 AM – NETWORKING
From 10:00 AM to 1:00 PM
FORMAT:
RELATIONAL LOUNGES IN THE NETWORKING AREA AND BUSINESS MATCHING APPOINTMENTS
BUSINESS LUNCH
Invitation only – reserved for Speakers & Partner Members
AFTERNOON:
From 2:30 PM to 5:30 PM FORMAT:
CLOSED-DOOR ROUNDTABLES WITH COMMUNICATION, MARKETING, AND PR DIRECTORS
BUSINESS LUNCH
Invitation only – reserved for Speakers & Partner Members
AFTERNOON:
From 2:30 PM to 5:30 PM
FORMAT:
OPEN TABLE DISCUSSIONS WITH C-LEVELS & COMMUNITY MEMBERS
BUSINESS LUNCH
Invitation only – reserved for Speakers & Partner Members
AFTERNOON:
From 2:30 PM to 5:30 PM
FORMAT:
RELATIONAL LOUNGES IN THE NETWORKING AREA AND BUSINESS MATCHING APPOINTMENTS
VENUES AT IULM FOR THE FORUM HR - PEOPLE & CULTURE 2025
The main hall of the Forum, with 600 seats. Technical features include a 12 x 6.75 m 4K screen, two fixed booths for simultaneous translation, and motorized lighting for customized scenic effects. All sessions are recorded and published on www.comunicazioneitaliana.TV.
PHYGITAL ROOM | 146 Seats. Features a 5.6 x 3.5 m motorized screen and optional mobile booths for simultaneous translation. Sessions include both an in-person audience and live streaming to a digital audience via www.comunicazioneitaliana.TV.
Seating capacity varies from 50 to 200. Sessions include a live audience and are recorded and made available on www.comunicazioneitaliana.TV.
SPACES | BUSINESS MATCHING ROOM
SPACES | EXECUTIVE CIRCLE ROOM
Equipped with relational lounges, designed for meetings with Opinion Leaders and HR Decision Makers.
Hosts closed-door thematic sessions with 8 to 14 C-Level HR speakers. Sessions last 60 to 90 minutes.
SPACES | ROUNDTABLES ROOM
SPACES | NETWORKING AREA
Located in the For Human Community area. Sessions are open only to registered members, feature 6 to 8 speakers, and last approximately 60 minutes.
Includes relational desks for meetings with HR professionals, managers, and guests from Italy and abroad.
FEATURES:
DURATION 45/60 minutes
FORMAT Talk Show with 4–6
Top & C-Level Speakers
COMMUNICATION: In-person audience + recorded for .TV
FEEDBACK: Access to the contact database of in-person participants
VALUE: €12,000–15,000
FORMAT: KEYNOTE SPEECH | MAIN SESSION AUDITORIUM
FEATURES:
DURATION 15 minutes
FORMAT Speech by Main or Official Partner
COMMUNICATION: In-person audience + recorded for Streaming TV
FEEDBACK: Access to participant database
VALUE: €6,000
FORMAT: PHYGITAL TALK SHOW
FEATURES:
DURATION 45/60 minutes
FORMAT: Phygital Talk Show with 3/5/8
Top & C-Level Speakers
COMMUNICATION: Live audience + live streaming on .TV
FEEDBACK: Access to database of in-person and digital participants
VALUE: €8,000–10,000
FORMAT: PHYGITAL SPEECH
FEATURES:
DURATION 15 minutes
FORMAT: Speech for in-person and Streaming TV audiences
COMMUNICATION: Pubblico in presenza + pubblicazione “in diretta” .TV.
FEEDBACK: Access to database of both in-person and digital participants
VALUE: €4,500
FORMATS: ROUNDTABLES (COMMUNITY ONLY)
FEATURES:
DURATION 60 minutes
FORMAT Open discussion among 6/8 registered Community members
FEEDBACK: Direct access to participant emails and phone numbers
VALUE: €3,500
FORMATS: EXECUTIVE CIRCLE (CLOSED-DOOR)
FEATURES:
DURATION: 60/90 minutes
FORMAT: Closed-door roundtable with 8/12 Top & C-Level Managers
FEEDBACK: Direct access to participant emails and phone numbers
VALUE: €8,000 - 12,000
FORMAT: BUSINESS MATCHING
FEATURES:
DURATION 20 minutes per appointment
FORMAT Pre-arranged meeting at dedicated relational desk
VALUE PER APPOINTMENT: €500
DESK VALUE: €2,000
FORMATS: CONTENT & SOCIAL MEDIA
FEATURES:
DURATION “Ad hoc”
FORMAT Content developed in collaboration with Comunicazione Italiana
COMMUNICATION: Distributed on LinkedIn, social media & COMUNICAZIONEITALIANA.TV.
VALUE: €3,000
FORMATS: DESK SPACE
FEATURES:
Use of customizable and brandable space for appointments
VALUE: €3,500
FORMAT: FORUM INTERVIEW
FORMAT: CONTENT PASS B2B
FEATURES:
Access to all in-person sessions (subject to availability)
FORUM PASS: €70
PERSONAL MEMBERSHIP REGISTRATION
FEATURES:
DURATION 15/30 minutes
FORMAT Interview with 1 or 2 Top Forum Speakers
COMMUNICATION: Live on Streaming TV + podcast replay
COMMUNICATION:
Live on Streaming TV + podcast replay
VALUE: €5,000 - 8,000
INCLUDES:
SPEAKER PARTICIPATION IN ROUNDTABLES
PACCESS TO NATIONAL FORUMS and Preview Evenings
PARTICIPATION IN THE BLUE GREEN ECONOMY AWARD
Invitations to CULTURAL, EXPERIENTIAL & SPORTS EVENINGS
Profile publication on social media and comunicazioneitaliana.org
ANNUAL MEMBERSHIP FEE 2025: €350
Experience. Networking. Sharing. FOR#UMAN COMMUNITY
