Forest & Bird Magazine media kit 2023

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FOREST & BIRD MEDIA KIT 2023 WHY ADVERTISE? Forest & Bird magazine is the flagship publication of the Royal Forest and Bird Protection Society and is distributed quarterly to members, supporters, corporate partners, media, and MPs. It is a much loved and trusted publication, the only magazine in the country that focuses solely on nature and conservation. Printed issues are posted directly to our supporters’ homes and businesses. Forest & Bird is a registered charity (CC26943) and by advertising with us you are directly supporting our vital conservation work protecting New Zealand’s natural landscapes and native species. In March 2023, Forest & Bird turns 100 and we have a year-long programme of events and celebrations planned! There’s never been a better time to advertise in Forest & Bird magazine!

REACH YOUR AUDIENCE Your message will go directly to New Zealanders who love nature, the outdoors, travelling, gardening, photography, books, conservation, science, and volunteering. Our readers care deeply about the world. They are interested in sustainable, safe products and experiences that help leave Aotearoa and the world a better place for future generations. They come from predominately higher socioeconomic categories with good levels of education and disposable income. They are active in their communities as volunteers and have great networks.

FREQUENCY Quarterly – March, June,

September, late November. AUDIENCE New Zealanders interested in

the outdoors, travelling, gardening, pest control, birds, history, arts, photography, books, philanthropy, and a wide range of environmental, social justice, and climate issues. CIRCULATION We distributed nearly

100,000 printed and 7,000 digital magazines during 2022. PRINT RUN 24,500 per quarter in 2022

Forest & Bird welcomes advertising that aligns with our mission and values. Our supporters trust the information we publish. This means they will trust your product too.

READERSHIP 90,000 per issue

Read a sample issue here https://issuu.com/forestandbird/docs/f_b_mag_382_ summer_2021

BACK ISSUES are freely available at

PRICE Included in membership and free

for financial supporters www.issuu.com/forestandbird.

ADVERTISING BOOKINGS Contact our advertising manager for more information – we offer great rates for repeat bookings! Karen Condon karen.condon@xtra.co.nz 0275 420 338 1


DISPLAY ADVERTISING

Display advertising rates (exclusive of GST) Ad size (All rates excl GST)

Casual rate/ single issue

Repeat (two issues)

$2,420

$2,265

$2,100

$3,025

½ page

$1,495

$1,400

$1300

$1,870

⁄3 page

$1,100

$1,000

$950

$1,375

¼ page

$925

$865

$800

$1,155

Outside back cover

$2,770

$2,595

$2,400

$3,465

Double page spread (or two full pages in one issue)

$4,200

$4,000

$3,500

$5,250

Full page

1

Full year Agency commission. (four issues) Bearing rate

ADVERTISING DEADLINES 2023 Issue Booking space deadline Copy to designer deadline Inserts to Mailing House Publication Date

NATURE NEWS

F

orest & Bird is stepping up vital conservation work at its Tautuku Ecological Restoration project in the Catlins after being awarded Jobs for Nature funding of more than $577,000 over three years. Forest & Bird’s Dunedin, South Otago, and Southland branches have been carrying out restoration work in our Lenz Reserve and surrounding publicly owned conservation land for a number of years. The restoration project currently has traps covering 3000ha, reaching from the beach at Tautuku Bay back into the catchments of the Fleming and Tautuku Rivers. It encompasses regenerating forest,

Tautuku bats will also benefit from the Jobs for Nature funding. Francesca Cunninghame

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Forest & Bird Te Reo o te Taiao

WINTER

SPRING

SUMMER

7 February

26 April

24 July

9 October

13 February

15 May

7 August

24 October

6 March

29 May

28 August

13 November

17 March

16 June

8 Sept

24 November

Escape the crowds

Walk the Banks Track New Zealand’s original private walking track

TAUTUKU SCOOPS HUGE JOBS FOR NATURE GRANT

Gavin White will be employed full time for pest-control work on the project. Graeme Loh

AUTUMN

coastal dune forest, and wetlands. The Jobs for Nature funding will allow the project to expand, and people will be employed to do more predator control and monitoring work in this nature hotspot. “This new funding will allow us to increase conservation gains across the project area,” says Forest & Bird’s Otago projects manager, Francesca Cunninghame. The project team will be able to add an additional 1000ha of mustelid and rodent control, as well as targeted possum and feral cat control. “We will intensify rodent control over a 400ha area that is a hotspot for the critically endangered Tautuku forest gecko,” Francesca added. “The financial support also means the project will be able to significantly expand control of deer, pigs, and goats across the wider area.” Monitoring work will be expanded for species such as titipounamu riflemen, mātātā fernbirds, pekepeka long-tailed bats, and a small remnant colony of kororā little blue penguins on the coast. Australasian bitterns have also been sighted, and monitoring will show whether there is a resident population in the project area. “We’re very aware we need to know what we’re doing is making a difference for the species we are trying to protect,” Francesca said. The funding will mean the project’s trapping contractor Gavin White will be employed full time to improve the trap and track network and work on deer and pig control. Other conservation workers will also be employed for seasonal work doing track maintenance, deer and pig control, and bird and bat monitoring.

WARDENS NEEDED Last summer, seven volunteer wardens helped run Forest & Bird’s Tautuku Forest Cabins in the Lenz Reserve. The management committee is providing the same opportunity to volunteers this summer. Wardens stay for one or two months and look after the cabins, greet guests, and help with conservation work on the 540ha forest reserve. In their downtime, they can explore the surrounding Catlins and become part of the local community. Last summer’s volunteer wardens Jill and Martin Bonny, of Nelson, enjoyed their time at Tautuku surrounded by korimako, kererū, miromiro, and pipipi, exploring beaches, encountering sea lions, and hiking through the inland beech forest. The Lenz management committee invites applications for this summer’s warden positions – please email tautukucabins@ gmail.com.

Bookings are open for your 2021-2022 Banks Track Experience.

ONLY

$370 NZD PER PERSON

Enjoy a multi day walk over the volcanic hills of Banks Peninsula. Experience cliff tops, secluded ocean bays, lush forest, tree ferns, waterfalls and birdsong. Penguins and NZ fur seals. Gaze into our magnificent night skies. • Self guided three day hike with pack cartage included • Start and finish in the idyllic coastal town of Akaroa • Only 90 minutes drive from Christchurch Airport

For more information or to book visit bankstrack.co.nz, email bankstrack@xtra.co.nz or phone 03 304 7612

Banks Track Akaroa

Volunteer wardens Jill and Martin Bonny, of Nelson, spent March at Tautuku. Fergus Sutherland

Display advertising is an effective way to engage Forest & Bird readers in your product or service. We can include hyperlinks to your chosen URL in the digital version of the magazine. All prices are for a page-ready advert supplied by your graphic designer to the specifications set out on page 4.

bankstrack.co.nz Banks Track FP Advert for F&B mag.indd 1

Stay a night inside a white-flippered penguin sanctuary and join our evening penguin tour

PHONE 03 304 7612 | EMAIL bankstrack@xtra.co.nz

PO Box 54, Akaroa, Banks Peninsula, New Zealand

30/07/21 12:39 PM

Don’t have a designer and need help putting together your advert? Our magazine designer can help. Contact Rob at DiLeva Design and ask him for a quote, email rob@dileva.co.nz. 2


ONLINE ADVERTISING Limited opportunities exist for advertising on www. forestandbird.org.nz. Our website has a wide range of information and resources about nature and conservation in New Zealand. Last year it had a reach of 240,000 users and 528,000 page views. Our Facebook page has 123,000 Facebook followers. Ask Karen Condon about options and prices karen.condon@xtra.co.nz

Explore with us at Okarito Boat EcoTours

CLASSIFIED ADVERTISING

and discover the magic of the superb birdlife and untouched serenity of New Zealand’s largest unmodified wetland, over 3000 hectares of lagoons and wildlife-rich waterways.

SPECS: Size 87mm wide x 56mm deep. Artwork files to be supplied as high resolution (300dpi) PDF, CMYK colourspace (Fogra39) no spot colours.

03-753 4223 OkaritoBoatTours@gmail.com www.okaritoboattours.co.nz

COST: $190+gst per block (page-ready advert supplied) or $235+GST (if you would like our in-house designer to make up your advert).

Sample advert to size

MARKET PLACE

CONSULTING BIOLOGISTS ESTABLISHED 1972

‘Carry less, enjoy more’ Come explore with us! • • • •

Heaphy Track Abel Tasman Old Ghost Road Cobb Valley

(a subsidiary of Babbage Consultants Ltd)

Environmental Impact Assessment Surveys of Marine, Freshwater & Terrestrial Habitats Pollution Investigations Resource Consent Procedures

Explore with us at Okarito Boat EcoTours and discover the magic of the superb birdlife and untouched serenity of New Zealand’s largest unmodified wetland, over 3000 hectares of lagoons and wildlife-rich waterways.

bioresearches@bioresearches.co.nz • www.bioresearches.co.nz P.O Box 2027, Shortland St, Auckland PH: AUCKLAND 379 9417

www.kahurangiwalks.co.nz Phone: 03 3914120

Short sleeved Birdlife shirt Part of our Made in NZ range

03-753 4223 OkaritoBoatTours@gmail.com www.okaritoboattours.co.nz

Invasive Predators in New Zealand Disaster on Four Small Paws A new ebook by Carolyn King

Comprehensive background for anyone interested in Predator-Free NZ 2050

MENSWEAR

19 O’Connell St, Ak CBD ph: 09 309 0600 www.strangelynormal.com

New Zealand Walking Tours – Less ordinary –

PHILPROOF

NZ Lower North Island Educational Walking Tour 9 days of geology, history and backstories from the Wairarapa and taranaki regions including 2 major walks: Mt Taranaki Summit and The Tongario Crossing

19-28 March 2021

NZ South Island Walking Tour 18 days of daily trails in National Parks, forest and lush bush walks at lakes, rivers, peninsulars and beaches throughout the south. Nelson to Arrowtown return

23 April11 May 2021

South Island Small Town Adventures 15 days, 9 little towns, 18 trails and adventures you never knew existed on the West Coast from Karamea to Fox Glacier

29 Oct12 Nov 2021

wildsidetravel.nz 027 436 9025

Full chapter summaries plus order forms for print or e-copies at https://doi.org/10.1007/978-3-030-32138-3. Email cmking@waikato.ac.nz

PEST CONTROL PRODUCTS

WIPE OUT: Possums, Rodents, Mustelids, Rabbits Standard & Mini Possum Bait Stations & Timms Traps • Rodent Bait Stations and Block Baits • Rodent Snap Traps • Fenn Traps (MK4 & 6) • Trap Covers • DOC 200 trap and lightweight cover. Also available: Monitoring Tunnels, Flagging Tape, Rabbit Bait Stations.

PHONE

07 859 2943 MOBILE

021 270 5896 PO Box 4385 Hamilton 3247 WEB:

www.philproof.co.nz

EMAIL:

IMPORTER & DISTRIBUTOR

NAWAC: VICTOR Pro Rat $3.50 ea. Supervisor Max SA2 Steve Allan ALSO: Flipping Timmy, D-Rat KNESS Rat & Mouse Traps Carol Johnston E carol@grantleyimports.co.nz P 021-622149 W www.deadrat.co.nz

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Forest & Bird Te Reo o te Taiao

Environmental

TRUST

philproof@gmail.com

DEAD RAT

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Ron and Edna

Greenwood

The trust provides financial support for projects advancing the conservation and protection of New Zealand’s natural resources, particularly flora and fauna, marine life, geology, atmosphere, and waters. More information is available from the Trust at PO Box 10-359, Wellington.

Get a group together and

TOUR THE SOUTH ISLAND Driven and guided by experienced nature guide Terry Thomsen. Your multi-day itinerary is tailored to your group’s interests and time frame, and includes nature attractions and many of the South Island’s best short walks.

at m ge ran n.co NZ tio our collec d n d fi ir gb n o s

USE CODE FORESTBIRD FOR 10% OFF YOUR NEXT PURCHASE*

Advertise to Forest & Bird readers here and reach 80,000 people who are passionate about nature and the outdoors. Please contact Karen Condon PHONE 0275 420 338 EMAIL

karenc@mpm.nz

For more details, www.theinsidestory.co.nz 027 342 0738 terryth01@gmail.com

PHONE: EMAIL:

Summer 2020

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Specifications for Display Advertisement Magazine Dimensions

210mm wide x 275mm deep

Full Page TRIM

Quarter Page Vertical MARGIN AREA

TRIM

210mm wide 175mm wide 275 mm deep 244 mm deep Plus 3mm bleed

84mm wide 120mm deep

One Third Page Vertical

Half Page Horizontal

TRIM

TRIM

MARGIN AREA

68mm wide 54mm wide 275 mm deep 243 mm deep Plus 3mm bleed

210mm wide 135mm deep Plus 3mm bleed

MARGIN AREA

175mm wide 120mm deep

PRINTING PROCESS

GENERAL ADVERTISING CONDITIONS

Web-offset, on quality art paper; 4-colour process throughout.

We will honour existing advertising contracts for a 12-month period even if advertising rates increase in the meantime.

DIGITAL SPECIFICATIONS We are Macintosh based and can accept files in the following file formats: InDesign CC Illustrator CC .eps PDF (Output profie: Europe ISO Coated FOGRA39) • 3 mm bleed where applicable • Include trim marks • Supplied via email or link

We reserve the right to refuse or omit any advertisement which is unsuitable for a magazine published by the Royal Forest and Bird Protection Society of New Zealand. We reserve the right to place the word “advertisement” or “Advertorial” on content which in our opinion resembles editorial material. Cancellation must be in writing and cannot be effected after 5pm on deadline date.

Unacceptable Programs • Corel Draw • Microsoft Word/Microsoft Excel/Powerpoint

All advertising material is to be delivered to the publisher and advertising manager without expense to the publisher.

Scans & Graphics • CMYK (no spot colours) • minimum 300 dpi at reproduction size • saved as single file eps, tiff or jpg • Supply all linked files, eg: eps, tiffs, jpgs, pdfs • Convert text to paths OR include ALL fonts on disk

If necessary we can prepare an advertisement. A fee will be charged for typesetting and separation costs. If submitted camera-ready material is not to specification, additional charges may be made for correction or amendment.

Note: Images lifted from the internet or Facebook are generally unacceptable.

Advertising sales enquiries and bookings Karen Condon • karen.condon@xtra.co.nz • 0275 420 338 Editorial enquiries Caroline Wood • c.wood@forestandbird.org.nz 4


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