THE BOBBY MOORE SPORTS HUB RESULTS MARCH 2024
Grass Pitch Revolution: New funding to improve football pitches 2
THE BOBBY MOORE SPORTS HUB OPENING
In February, we opened The Bobby Moore Sports Hub, featuring pitches named after Sir Trevor Brooking, Paul Ince and Chloe Kelly, in Dagenham, London.
The Hub features 16 grass sports pitches, three 3G pitches and a gym. It will be used by the whole community, West Ham United Foundation and the new National League System stadia pitch will be used by local club May & Baker
FC.
What we did
• Worked in partnership with Barking and Dagenham Council, Greater London Authority and the London Marathon Foundation who also funded the pitch to host an opening event with past and present West Ham United players, key stakeholders, media and the local community.
• Unveiled the fourth Here to Play Lioness pitch – The Chloe Kelly Pitch.
• Achieved coverage of the opening across a spread of national, regional, trade print and broadcast media.
• Collaborated with our Funding partners on content so the campaign reached their audiences too.
1. OPENING EVENT
THE DAY IN NUMBERS
3 WestHam Utdlegends
5 FundingPartner reps
100 Photography shots
50 Guests
Mediainterviews
5
50 Kidsplayingsport
OPENING FILM 7
THE BOBBY MOORE SPORTS HUB
2. RESULTS
MEDIA COVERAGE 9
770k
Total media reach
“Legendary West Ham United and World Cup winning captain Bobby Moore has had a state-of-the-art sports hub named after him in East London, thanks to a big money grant from the Premier League, The FA and Government’s Football Foundation.”
Asad Ahmed, BBC London
“The fact that Bobby Moore’s legacy is going to continue and inspire the next generation here is fantastic.”
Anton Ferdinand, BBC London
“I’d like to give massive thanks to the Premier League, The FA and Government’s Football Foundation for honouring the England’s squad’s achievements.”
Chloe Kelly, FC Business
MEDIA COVERAGE
We created different content to bring to life the facility and ensure a drumbeat of activity across our own and our Funding Partners' channels. Posts from our Funding Partners and an Instagram Collab with the Premier League helped to increase our reach massively, spreading our message to new audiences. On digital, we’ve achieved:
1.08m
88%
Total reach since launch of content (including partner and media channels)
Increase in organic social media impressions in the week after launch
16%
Increase in new visitors to the Football Foundation website in the week after launch
DIGITAL RESULTS 11
12
SNAPSHOT OF SOCIAL MEDIA COVERAGE
• We were joined at the opening by Dr Debbie Weekes-Bernard (Deputy Mayor of London for Communities and Social Justice) and Councillor Darren Rodwell (Leader of Barking and Dagenham Council)
• Local MP (Dame Margaret Hodge) was unable to attend
• Post event letters were sent to Sadiq Khan (Mayor of London) and Dr Debbie Weekes-Bernard sharing photos and an invitation to visit a Foundation site
“I hope this fantastic space provides the opportunity to break down barriers and unlock even more sporting successes for generations to come – right here in the borough”
Darren Rodwell
PUBLIC
AFFAIRS ENGAGEMENT