MULTI-SPORT
CAMPAIGN RESULTS
THE BUILD UP
TOGETHER FOR SPORT
OVERVIEW
o Football Foundation multi-sport launch event took place on 24th August at Gunnersbury Sports Hub.
o Highlighted the Premier League, The FA and the government’s commitment to multi-sport as well as launched PitchPower 2.0 and the additional multi-sport funding.
o Media invited and key stakeholders attended.
o Content captured at the event being used to amplify our multi-sport message.
OBJECTIVES
Media objectives:
o Achieve coverage of the campaign across a spread of national, regional, trade print and broadcast media
o To ensure all coverage features mentions of Football Foundation funding partners the Premier League, The FA and Government (DCMS)
o To ensure all coverage features links or calls to action to visit the Multi-sport landing page and PitchPower
o Increase awareness and use of PitchPower as an easy to use and effective tool to improve grass pitches across the county for Football, Cricket and Rugby
Content and Digital objectives:
o Capture a large volume of content to use in various campaigns throughout the calendar year
o Awareness: create a suite of assets for Football Foundation, Funding Partner and NGB channels that would drive awareness of the multi sport commitment, including launch of PitchPower, across digital channels for the event launch and to amplify the campaign year round
o Engagement: ensure content is engaging and encourages users to both click through to campaign page on website for more information/sign up to PitchPower and share with their own audiences
Football Foundation Grass Pitch Revolution
TIMELINE
Conversations started in October 2021 around the multisport launch, following the Government’s £155m funding commitment
Funding Partners and NGBs informed about campaign launch and kept regularly updated
1
30+ digital and social assets briefed and created for the campaign.
3
2Researched multi-sport and grass pitch case studies to film for launch, including BEAP and Manadon Sports Hub
Creative briefs pulled together for content capture at the launch event
4
Football Foundation Grass Pitch Revolution
TIMELINE
Four page press release drafted and signed off by 12 people across 8 organisations
Copy for over 1k emails to be sent to MPs, Local Authorities and NGB clubs drafted and signed off
6
7
20 individual briefing documents created for media, spokespeople and internal team as well as 70+ interview questions drafted
8
Campaign webpage created, PitchPower page updated and FAQs added to the website
Branding items and additional signage designed and installed at the site
9
Football Foundation Grass Pitch Revolution
10
A LOOK BACK ON THE DAY
LAUNCH GRAPHIC
THE DAY IN NUMBERS Mediainterviews Kidsplayingsport NGBS Guestsattended Filmcrewand on-siteeditor GMAstaff Photography shots
WRAP UP FILM
RESULTS
DIGITAL RESULTS
reach (including partner
event
users
site
Foundation
the launch,
We created a wide-range of content to ensure a drumbeat of activity across Football
and partner channels, both on
day and over the following days/weeks/months. Since
we’ve achieved (results correct on 14th October): 1k+ Emails sent 4.8m Total
channels) 263k+ Impressions across all Foundation social media platforms 26k(+8%onpreviousperiod) New
to the
since launch
MEDIA RESULTS 20 National and regional interviews with broadcasters on site or down the line. 50 Interviews in 2 hours 130m Reached with national and regional broadcasters on site 282 stations featured Robert's pre record Generating 971 items of coverage 8.7m listening in 138.7m Total broadcast reach Online reach of 31m
