Active Through Football - application stage guidance

Official delivery partner

ACTIVE THROUGH FOOTBALL Full application stage guidance document

CONTENTS

1 Introduction ▶ Overview ▶ Project outcomes ▶ How is the full application stage structured? ▶ How will we select the successful applications?

2 Project overview form ▶ Area and lead organisation ▶ Consortium membership ▶ Community engagement ▶ Target audiences & place 3 Project plan ▶ 5-year financial forecast ▶ First year delivery plan ▶ Participant numbers 4 Project delivery form ▶ Design, delivery & impact ▶ Finance & sustainability 5 Supporting documents

INTRODUCTION

Covid-19 has caused unprecedented disruption to the nation and has disproportionately impacted the audiences we’re trying to reach through this programme.

We believe it’s more important than ever to tackle the inequalities that impact on the abilities of these audiences to be physically active through football.

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Thank you for your continued interest in the Active Through Football programme.

This Full application stage offers you the opportunity to set out your proposed project and share details of the collaborative work you’ve undertaken within your consortium.

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OVERVIEW

Complete the full application form here

The ultimate goal of the programme is to increase activity levels in people aged 16+ from lower socio-economic groups and support sustained activity through behaviour change.

How this is achieved, is vital to the success of this programme. Community Engagement needs to be at the core of your approach.

For the selected Places, this initial engagement is just the start. Continually developing a better understanding of your target audiences is critical, so engagement is an ongoing process throughout the project.

We want you to use this application to tell us what key settings for the delivery of football activities have been identified and how you propose to deliver activities in those settings. Focus should always be placed upon sustainability, with community ownership and the development of a local workforce considered from the start.

We’ve invited 45 consortia to work up their Full Applications.

All the submitted applications will be assessed and we’ll offer 5-year Sport England National Lottery revenue grant awards to up to 15* Places. Although we’ll be unable to fund all applications, we do want to work with all consortia to use the insight gained to support other projects in your local area.

Your Full Application submission will include a 5-year financial forecast, details of any partnership contributions that you’re able to secure, and your First Year Delivery Plan.

These will be used to calculate your grant request to the Football Foundation. We don’t anticipate making any grant awards in excess of £1m over the five-year period, and envisage awards of such value being the exception, rather than the norm.

This document is an off-line version of the application form.

The Supporting Document boxes explain within each section, what additional information we require in order to assess that criteria. You’ll need to complete and submit the online application form within the Football Foundation’s grant portal to apply.

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* this is an estimate based on the programme budget. A greater number of grants could be awarded if budget allows.

Throughout your application, you’ll need to consider how your project will support the delivery of the four main Active Through Football programme outcomes below.

PROJECT OUTCOMES

COMMUNITY OWNERSHIP

EXAMPLE KPI'S

OUTCOME

INSIGHT

INCREASED ACTIVITY

BEHAVIOUR CHANGE

Increased understanding of opportunities / barriers for target audience to play football, through community engagement

Increased involvement of target audience in design and delivery of activities through ongoing community engagement

Increased activity levels in people aged 16+ from target audience through football

Target audience sustain improved long-term physical activity habits through behaviour change

Increase in engagement with local stakeholders

Local community and stakeholders feel an increased sense of ownership

% of participants that are more active

Increased positive attitudes towards physical activity

Improved understanding of local community asssets

Increase in new and existing participants playing football regularly

% of participants that feel this programme has helped get them into football

CONTRIBUTING TOWARDS DCMS OUTCOMES

Physical wellbeing

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Mental wellbeing

Individual development

Participants feels they have a better experience playing football

We’d also like you to tell us about other local outcomes your project would deliver in the Project Delivery form.

Social & community development

Economic development

HOW IS THE FULL APPLICATION STAGE STRUCTURED?

The Full Application is split into the five separate tasks listed below.

▶ Complete the Project Overview Form ▶ Complete the Project Plan ▶ Complete the Project Delivery Form ▶ Upload your documents ▶ Complete the Legal Declaration

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You’ll be required to answer all questions in the two forms, complete the Project Plan, upload supporting documents, and complete our Legal Declaration before submitting your Full Application.

The deadline for submission of your Full Application is 5pm on Friday 7th May 2021.

We’ll continue to monitor the Covid-19 situation and make further changes if we believe they’re required.

Each part of your Full Application submission will be assessed against both the criteria set out below and the four main programme outcomes.

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HOW WILL WE SELECT THE SUCCESSFUL APPLICATIONS?

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The Football Foundation Grants Panel and Board will make the final decision on which applications will receive investment.

PROJECT OVERVIEW FORM

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▶ Area & lead organisation ▶ Consortium membership ▶ Community engagement ▶ Target audiences & place

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AREA AND LEAD ORGANISATION

Which local authority area(s) does your consortium cover?

as your Lead Organisation changed since you submitted H your Expression of Interest? If yes, please briefly explain the reason for the change in Lead Organisation

Lead Organisation contact details Lead Organisation Name Lead Organisation Address

Organisation Type Lead Organisation Name Company/Charity Registration Number (if applicable) Organisation Website

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Lead contact details This should be the Lead Officer responsible for ensuring effective delivery of the submission.

Title Forename Surname Position Phone Email

Senior contact details This should be a senior decision-maker within the organisation (i.e. Director, CEO, etc.).

Title Forename Surname Position Phone Email

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CONSORTIUM MEMBERSHIP

In the table below, please list the organisations that make up the membership of your consortium.

Organisation name

Organisation type

The members of your consortium should provide a range of skills, knowledge, and experience of working with your target audiences. Please tell us more about the members of your consortium, considering the following:

Maximum characters: 3,500

▶ How the membership of your consortium provides experience and knowledge of working with your target audiences and on behaviour change projects? ▶ The skills that the members of your consortium bring to the project. ▶ Previous experience of working together in partnership and how this has informed the development of your consortium. ▶ What you’ve learnt from working with your consortium so far.

We want all members of your consortium to have a voice and contribute to the decisionmaking processes. How will your consortium be structured to ensure this is achieved?

Supporting documents ▶ Short letters of commitment from members of your consortium.

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▶ Consortium Terms of Reference and Governance Structure Chart.

Maximum characters: 2,000

COMMUNITY ENGAGEMENT

In this section we’d like you to provide a summary of the key points from your Community Engagement report.

How have you approached your Community Engagement? Please consider the following:

Maximum characters: 3,000

▶ Who have you engaged with? ▶ Who led on this engagement? ▶ Where, when, and how did this take place? ▶ What has worked and what hasn’t?

What have you learnt from your Community Engagement? Please consider the following:

Maximum characters: 3,000

▶ How have your findings helped to define or refine your target audiences and place? ▶ How has it this impacted upon the membership of your consortium?

What are your future plans for Community Engagement for the project?

Please consider the following: ▶ How you’ll maintain and further develop the relationships and trust you’ve built ▶ Who else would you like to reach that you haven’t been able to? ▶ What don’t you know about your audiences but are keen to learn more about? ▶ What would you do differently moving forward?

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Maximum characters: 2,500

Supporting documents Community Engagement report. Covid-19 restrictions have limited the opportunities to undertake face to face engagement. We hope that you’ve found creative and innovative ways to engage with your target audiences for this key stage of the process. Your report should be as concise as possible, and include detail on the following: ▶ How you’ve identified your target audiences. ▶ Your approach to Community Engagement i.e. who carried out your engagement, how did they do this. ▶ What engagement has been undertaken i.e. who have you spoken to and in what form has this engagement taken place. ▶ What you’ve learnt from this engagement. ▶ How your engagement has helped to inform your Active Through Football application. ▶ Reflections from your engagement.

How would you approach engagement differently in future and why?

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TARGET AUDIENCES & PLACE

Please tell us about your chosen target audiences and place, considering the following: ▶ Your definition of your target audiences and place. ▶ Your knowledge of the place and it’s local identity. We’d like to tell us more about the local community, area, groups, and services, including any opportunities or challenges in delivering the project. This can include findings from your engagement and sources from previous projects, programmes, and pilots. ▶ How the findings from your Community Engagement have informed the definition of your chosen target audiences and place. How these have developed since your Expression of Interest. ▶ Key influencers that you’ve identified to help you engage with your target audiences.

Supporting documents Please provide a map showing your Place and the key settings you’re proposing to activate within the first 12 months of delivery. These should be the key settings listed within your delivery plan

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Maximum characters: 7,000

PROJECT PLAN

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The Project Plan template can be accessed through your Football Foundation account.

Using the template, you’ll need to complete; a 5-year financial forecast, first year delivery plan & estimate your participant numbers.

We’ll work with successful applicants over the duration of their project to regularly update these to reflect the learning and development of their project.

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5-YEAR FINANCIAL FORECAST

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This is a prediction of the cost of delivering your project, so please take the time to provide your most accurate estimates.

▶ Income generation Please be realistic when you Within this section, please estimate your income and provide details of the income expenditure. Some costs can be you plan to generate through calculated while some will simply the delivery of activities. This be estimates. Your maximum does not include a Football Football Foundation grant request Foundation grant or a cash will automatically be calculated partnership contribution. by subtracting any income and / or cash partnership contributions ▶ Partnership contribution (cash) from your total expenditure.

We’re keen for you to provide value for money and consider ▶ Project Manager how our investment can All successful applicants will be used to lever additional need to appoint a Project investment to support Manager to oversee the the project’s long-term project throughout the 5-years. sustainability. Using the table Responsibilities will include: provided, please list any cash liaising with stakeholders; contributions you’re able coordinating Community to commit to the project.

Engagement and data collection; Evidence of each contribution and managing the Delivery should be uploaded to Plan. Based on the scale of your application as a your proposal, you’ll need to supporting document. decide whether this is a FullTime or Part-Time position and ▶ Partnership contribution propose an annual salary aligned (in-kind) to your organisation’s salary Please tell us about any in-kind structure. We’ll agree more contributions you are able to specific requirements of this commit to the project. Where role and the recruitment process possible, please place a value with successful applicants. against each contribution and explain how this has been ▶ Project evaluation calculated. Further narrative to It’s really important for us to support this can be provided measure the impact of the within the Project Delivery programme on both a local Form question. Evidence of and national level. Successful each contribution should be applicants will be asked to work uploaded to your application with an external evaluation as a supporting document. partner and provided with a central data system to collect the data required for the programme. All evaluation costs will be paid centrally by the Football Foundation; therefore, you’re not required to account for this within your financial forecast.

FIRST YEAR DELIVERY PLAN

Please use this plan to set out the activities you’re planning to deliver in the first year of your project.

Given the changing Covid-19 situation we understand that you’ll need to make some assumptions of future restrictions when planning your first years delivery. You’ll also need to consider contingency plans should restrictions change. If needed we’ll work with successful applicants to revise delivery plans.

Your activities should be informed by the Community Engagement you’ve undertaken throughout the application process.

You’ll be required to provide the following details for each proposed activity:

▶ Activity description E.g. walking football, recreational park session etc.

▶ Duration Approximately how long would the activity last? (e.g. 1 hour)

▶ Start date When would you propose to commence delivery?

▶ Target audience Who are you targeting through this activity?

▶ Frequency How often would this activity take place e.g. weekly?

▶ Estimated number of participants per session

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▶ Delivery description Who’ll be involved in delivering the session?

▶ Location At which key setting would the activity take place? Please provide the name of the site and postcode ▶ Cost of delivery Estimated cost to deliver the and ideally a Pitchfinder link activity from a facility hire e.g. www.pitchfinder.org.uk/ and staffing perspective. map/site/20001296

PARTICIPANT NUMBERS

Please complete the tables with the estimated number of participants your project will deliver activities to.

We’re looking for a balance between the number of participants, the quality of outcomes that are delivered and the sustainability of activities in the long-term. We acknowledge that it’s difficult to accurately predict the number of participants, but we’d like you to estimate numbers so that we can have some understanding of the potential scale of your project and its value for money.

We’ll work with successful applicants to review and revise these figures on an annual basis.

Number of participants Estimated number of participants that will attend activities each year (new & retained) Year 1

Year 2

Year 3

Year 4

Year 5

Total

Gender Estimated percentage of the participants by gender, across the project period Female

Male

%

Age Estimated percentage of the participants by age, across the project period 16-34 %

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35-54

55-74

75+

PROJECT DELIVERY FORM

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▶ Design, delivery & impact ▶ Finance & sustainability

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DESIGN, DELIVERY & IMPACT

Outline how your project differs from or adds value to any existing provision. Please consider the following:

Maximum characters: 3,500

▶ Existing or planned place-based work, revenue & capital investments, local strategies. ▶ How your project links into, complements or adds value to this local work. ▶ How your project avoids duplicating any existing provision.

Tell us what has informed the design and proposed delivery of the activities within your plan? Please consider the following:

Maximum characters: 6,000

▶ The findings from your Community Engagement. ▶ The involvement of your target audiences. ▶ How you’ve identified the settings for your activities. ▶ How the activities meet the needs of your audiences and provide a good experience. ▶ How you’ve determined who will deliver your activities. ▶ How you’re planning to retain participants. ▶ How you’ve planned for alternative delivery if Covid-19 restrictions change i.e. become more or less restrictive.

Please tell us how you propose to communicate your activities, consider the following:

▶ How will you target your communication to ensure you reach your target audiences? ▶ What methods of communication will you use? ▶ What language and messaging will you need to use?

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Maximum characters: 2,500

Please tell us how you’ll ensure that ongoing learning is embedded into your project.

Please consider the following:

Maximum characters: 2,500

▶ How you’ll record what works and what doesn’t. ▶ How you’ll share this learning. ▶ How you’ll use this learning to develop your project.

In addition to the four main programme outcomes, what locally specific outcomes would your project aim to deliver e.g. community cohesion, crime reduction, employability?

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Maximum characters: 3,000

FINANCE & SUSTAINABILITY

In this question, we’d like you to tell us more about the costs and sustainability of your project. Please consider the following:

Maximum characters: 3,500

▶ How you’ve estimated the number of participants including age and gender split. ▶ How you’ve estimated the annual costs. ▶ The sustainability of activities including developing a local workforce.

Within your financial forecast, we’ve asked you to list your partnership contributions. In this question, we’d like you to tell us more about the cash and in-kind contributions being offered.

Please consider the following: ▶ Benefits of in-kind contributions. ▶ How in-kind contributions have been calculated. ▶ The source of any cash contributions. ▶ Commitment to providing contributions over future years.

Supporting documents Each partnership contribution item listed will need to be evidenced and uploaded in your supporting documents. Evidence could be in the form of a grant offer letter or as written confirmation from a senior official from the contributing organisation.

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Maximum characters: 3,000

SUPPORTING DOCUMENTS

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Once both application forms and your Project Plan have been completed, you’ll need to upload supporting documentation against each of the following categories:

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▶ Letters of commitment from consortium members

▶ Map of Place & key settings

▶ Consortium Terms of Reference

▶ Partnership contribution confirmations – cash & in-kind contributions

▶ Consortium Governance Structure Chart

▶ Lead Organisations Latest Financial Accounts*

▶ Community Engagement Report

▶ Lead Organisations Governing Document* (Constitution or Memorandum and Articles of Association)

* Local Authority Lead Organisations are not required to submit

For further information, please email: activethroughfootball@footballfoundation.org.uk or visit our website: footballfoundation.org.uk