Virtual Cafe Playbook

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VIRTUAL CAFÉ 101

What We Solve For I How and Where We Operate

BESPOKE PROGRAM DEVELOPMENT

Tastings I Outfitting I Uniform

CULINARY

Menu Strategy I Culinary Delivery I QA & Safety

MARKETING, EXPERIENCE & INNOVATION

Menu Templates I Experiential Activations I Innovation

GROWTH & RETENTION

Weekly Ops Meeting I Quarterly Business Reviews I Subject Matter Experts

We create the cafe experience, no kitchen required

Virtual Cafe allows you to offer food and beverage services with nonexistent or limited back of the house space. With a focus on flexibility, virtual cafe enables you to provide high-quality dining options without the need for an extensive culinary team or a fully-equipped kitchen.

Chef-inspired menus offer appealing choices to multigenerational, diverse, and fluctuating populations, meeting evolving needs for now and the future.

CLICK TO VIEW INTERACTIVE VIRTUAL CAFE TILED PAGE

What we solve for

Virtual Cafe carry-in canbethe main solution, or a compliment existingfood services.

Webringthe café experienceto any space – withouttheinvestment or permanence ofhavingone onsite.

How it works

GET THE DETAILS

Budget, population, service days, dietary preferences and restrictions.

MENU COLLABORATION

Share sample menus and tweaked to meet your client’s needs.

PROGRAM CUSTOMIZATION

Customize with add on services such as staff and local restaurants.

ONGOING PROGRAM PERFECTION

A single point of contact is always available to adjust and scale the program.

TASTY TASTINGS TIPS

Have an upcoming tasting and want to crush the competition? Click to connect with Kristan!

Proposal Pow-wow

Gather 'round and dive into the proposal to spotlight the ser

Chat with the Sales Rep to uncover client WITY.

Showtime & Service Plan

Roll out the red carpet with staff in snazzy uniforms.

Dazzle guests with a video reel of your team's greatest hits.

Follow the tasting flow and menu like a pro.

Sales Team and Site Leaders join the party and sit with guest

Menu Magic

Craft the menu based on the proposal.

Use display boards to make the food the star of the show!

Show off sample plates for each course.

Shine a light on local and seasonal goodies.

Don't forget those plant-forward options.

Tablescape Extravaganza

Create a magical space for each guest with a preset layout.

Use polished risers for plates in the middle of the table.

Smaller portions on a 3-vessel plate for tasting.

Marketing

Marvels

welcome sign and client-specific signage. ting booklets with space for notes. nage with allergen info.

d capture the fun with designated team me

xtras

onal mocktail to kick things off. made client food gifts for a lasting impressio with theme music.

s and notes make it unforgettable. Have a b you with photos or a video montage after t

Outfitting Your Virtual Cafe

Need some guidance on smallwares? Click to connect with Kristan!

Best Practices

Include tablescape costs in each contract. Track activation equipment from day one. Set procedures for proper handling. Clean and check tablescape items for damage. Regular updates on inventory, replacements, and new items to wow guests.

Outfitting Your Virtual Cafe

HOT ENTREE

Need to place a smallwares order? Click to view SS Kemp catalog and contact sskempnaorders@trimarkusa.com

SIDES

COMPOSED SALADS

TOPPINGS

DRESSING VESSELS

OTHER EQUIPMENT TO CONSIDER: SERVING POONS, TONGS, HOT PLATES, CHAFERS, ALTERNATIVE CHAFERS, HOT BOXES, CARTS, SOUP TOURRINES, REUSABLE PLATES AND FLATWARE IF DISPOSABLES NOT BEING USED.

SUGGESTED SET UP

DRESSING VESSELS

GUEST COUNT

Sets (Suggest 1Creamy, 1Vinaigrette + 1House Made) Use this guide to determine quantity of service vessels to purchase and to produce for service

Set (Suggest 1Creamy, 1Vinaigrette + 1- House M d )

Sets (Suggest 1Creamy, 1Vinaigrette + 1- House Made)

Sets (Suggest 1Creamy, 1Vinaigrette + 1House Made)

Walk like a Pro

Rock those clean, pressed uniforms and aprons.

Personalize with a name tag or embroidery.

Keep a trusty thermometer handy.

Sport a stylish fabric hat or hair restraint.

Slip-resistant safety shoes for the win.

Wear a cut glove for extra protection.

Keep facial hair neatly trimmed.

Ditch the jewelry, except for a plain wedding band.

Always have a writing utensil ready.

best accessory

Need to order uniforms? Click to contact Josie at NewChef!

Need to order safety shoes? Click here for a how-to guide!

The

sauce:

MEANINGFUL MENU STRATEGY

Smart menu designs include seasonal, regional, and client-approved with room for feedback Don’t forget to schedule in a Chef’s Table or experiential activation to drive customer and client engagement.

STEP3 SHIFTREADY TEAMS

Dailypreservice,allergen reviews,andpolished presentationkeepservice smoothandguestssafe.

SAFETY LINEUP FOOD

FOOD SAFETY IS NON-NEGOTIABLE. It means having the right processes in place to control biological, chemical, and physical hazards to ensure all food is safe, legal, and compliant with local regulations and industry best practices.

FOOD QUALITY enables our guests to have a consistently high-quality meal each time they dine with us. Whether produced in-house or by a third-party vendor, all foods should meet our Compass quality standards.

FOOD FRAUD addresses our commitment to providing our guests with the products they expect and helps ensure that our ingredients are safeguarded against economically-motivated adulteration.

s.

FOOD DEFENSE means that our guests can be assured that the product they receive has been protected again intentional tampering through methods like tamper-evident packaging or storing unattended foods in food lockers.

Commissary & Delivery Guidelines

Deliveries: Contact the Compass QA team before delivering to or from any Compass unit.

Commissaries: Notify QA before using any third-party or Compass commissary. Site visits may be required.

Client:

Community:

Follow your local Health Department first they know your region best.

If client standards are stricter, follow them. Compass

When local and client standards aren’t stricter, default to Compass policies.

MENU MENU BRING YOUR TO LIFE

From digital to print, bold to minimal — explore a range of menu templates designed to fit any format, style, or service

Whether it’s an 8.5x11 weekly menu, station signage, digital menu board, or PIDs

Tap to view and download templates

Anatomy of the Weekly Menu Template

8.5x11 weekly menu

daily specials static weekly section

available in dark mode and light mode editable featured area add your brand logo here

Need alternate options? Submit a design request or click to connect to Tanya!

Activations Experiential

Ready to create unforgettable moments? Click to contact Ricky!

the FOMO feels

Experiential activations go beyond food — they create memorable moments that connect people, celebrate culture, and bring energy to the workplace. These activations turn everyday dining into opportunities for storytelling, surprise, and shared joy. By aligning with cultural moments, National Food Days, and client Employee Resource Groups (ERGs), we create inclusive, high-impact events that boost morale, drive participation, and build a stronger sense of community. Whether it’s a hands-on workshop like holiday cookie decorating, a surprise pop-up, or a full café transformation, each activation brings our brand to life creating those “you-had-to-be-there” moments that keep guests engaged and talking. For clients, it’s a powerful value-add that enhances workplace culture, supports employee satisfaction, and reinforces the strength of our partnership.

Chef’s Table

Culinary Theater beyond plating. Turn the chef’s table into a performance — think cheese-pulling, flambéing, rolling sushi, or making crepes/jianbing to order. Invite guests into the story of the dish.

Teaching Kitchen

A guided experience where guests learn culinary techniques, ingredient insights, and recipe how-tos. Led by a chef or dietician, this is about skillbuilding, fun, and connection. Even better, tag in a celebrity chef for star power

Hands-on Workshop

Interactive, creative, and crowdpleasing — from cookie decorating to bee-hive building to build-your-own BBQ rub. Ideal for themed holidays or cross-collabs with wellness or sustainability groups.

Small Business Pop-Up

Host local artisans and food makers — think micro-bakeries, hot sauce startups, woman- or minority-owned snack brands. Not just delicious — it shows your clients your commitment to the local economy.

Flash Food Mob

Unannounced guerilla-style surprise and delight. Teams table-slam trays of bao buns or chocolate mousse in dining room, ring bells, makes noise, serve guests, and disappear. Creates real-time buzz and serious FOMO.

Station Takeover

Transform a station for one day only. Turn your grill into a bustling fish market or your pizza oven into a Turkish pide kitchen. Lean into the drama of it being “here today, gone tomorrow.”

Live Entertainment

Bring in local culture and performance to amplify the food experience — mariachi for Cinco de Mayo, a jazz trio for Mardi Gras, a West African drum circle for Black History Month.

Alfresco Fun

Celebrate outdoors with a floral truck for Mother’s Day, a spring farmers market pop-up, or even an outdoor lemonade & fresh herbs stand. It’s relaxed, seasonal, and highly Instagrammable

Cafe Takeover

Reimagine the entire space — like a night market for Lunar New Year or a Caribbean street food festival. This is full-sensory: sounds, smells, signage, uniforms, and interactive elements.

@REALLYGREATSITE

Livecookintable® + Virtual Café:

A Match Made for Maximum Flexibility

Clients are investing less and less in traditional kitchen infrastructure—and that’s where Livecookintable® delivers a game-changing edge. As a core support system for Krafted Kitchen’s Virtual Café program, this modular, mobile station brings culinary capabilities to spaces once considered off-limits. Whether you’re outfitting a satellite site, energizing a pop-up, or simply making the most of an underutilized corner, Livecookintable® transforms almost any footprint into a functional foodservice hub fast, flexible, and front-of-house ready.

Why It Works for Virtual Café Programs:

Battery-Powered Freedom: Run high-performance cooking stations anywhere—no hardwiring or permanent utilities required.

Minutes to Set Up: Tool-free, snap-in assembly makes setup a breeze ideal for temporary installs, events, or rotating menus.

Truly Modular: Mix, match, and move pieces to fit your space or service style.

Changeable Cladding: Magnetic panels let you match brand, season, or setting without redesigning your entire setup.

Compact When Stored: Flat-pack design keeps storage needs low and flexibility high.

With Livecookintable®, the Virtual Café becomes more than a workaround it’s a dynamic, self-contained solution that brings fresh food to fresh spaces. Perfect for today’s leaner, smarter infrastructure strategies.

Need to order a Livecookintable? Click to contact Ricky

REMEMBER

Regular ops calls and QBRs aren’t just meetings—they’re your client retention strategy in disguise.

CLICK TO VIEW SAMPLES AND TEMPLATES

Need to level up the conversation with your clients?

Our subject matter experts don’t just answer questions—they spark strategy.

Robin Hernaez

Ricky Postilglione

Culinary + Purchasing Experience and Innovation

Tanya Pazdziora

Creative Marketing + Meeting Templates

Jayme Fetman

New Business Sales

+ Retention Support

Kristan Tyszkiewicz

Tastings, Events, and Programming

Tatiana Lorca Quality Assurance

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Virtual Cafe Playbook by Krafted Kitchen Collection - Issuu