Introducing Foodstuffs Own Brands

Work with New Zealand’s leading grocery brand.

Proudly 100% New Zealand owned and operated.

An introduction to Foodstuffs New Zealand.

A unique combination of leading retail and wholesale banners.

All our stores are locally owned and operated, enabling them to cater to the needs of their local market.

commenced operations in

Serving a national population of over 5.1 million.

1922 Our owner-operated stores are one of the most successful examples of a co-operative model internationally.

New Zealand’s

LARGEST retail, grocery and wholesale organisation.

WE EMPLOY OVER 35,000 PEOPLE

OVER $10 BILLION SALES ANNUALLY.

nationwide, making us one of the countries largest employers.

Making us the second largest New Zealand company behind Fonterra.

57% MARKET SHARE

of the New Zealand supermarket industry.

With one major supermarket competitor, that being Countdown (Woolworths Australia)

We have in excess of

700,000 M2 OF RETAIL SPACE.

150

57

STORES

11

240

STORES

WHOLESALE STORES

STORES

Our private label brands.

At Foodstuffs Own Brands, we’re proud to have been a big part of the kitchens, dinner tables and homes of New Zealanders for over 85 years. And like New Zealand, we’ve been through plenty of changes over that time.

From humble beginnings, we now boast over 3,000 products covering the “entire” supermarket from butchery to baked beans, produce to paper goods.

Our aim is to deliver New Zealanders go-to products they love and trust. When New Zealanders choose our products they don’t have to compromise on quality, we help stretch the budget further and just make life that little bit easier - whether its helpful hacks in the kitchen or your next festive centerpiece.

The idea that took hold back then still stands true today, making us New Zealand’s #1 grocery brand.

We’ve got brands to suit every customer need.

Good.

Everyday staples at everyday low prices. Value has the basics covered.

Clean and simple pack designs that communicate, a good product for the best price.

Of good, acceptable quality equivalent to like products in the category.

Better.

Everyday, high quality products.

Pams will always be equivalent o r better quality to the market leading brand, with better pricing.

Packaging uses stylised food photography and recipes to inspire our customers.

Pams has great stretch - so we’re able to use this brand to meet speciality dietary requirements or lifestyle choices.

E.g. Plant Based or Gluten Free.

Best.

Our premium brand, presented by the highest quality and innovative products.

Higher or equivalent quality to market leading premium products, or offer new flavours, styles or innovation to a category.

Packaging designs highlight quality attributes and inspire the tastebuds.

Let’s talk.

We’re focused on building collaborative partnerships that deliver products our customers love and trust.

• Customer driven brand and product development • Continuously monitoring product performance and refining where possible • Robust use of customer data and insights to inform decision-making • Our team is diverse, we have the right people in the right roles • Focused and effective brand management coupled with a strong communication strategy • We are endlessly passionate about our own brands and building strategies so that New Zealanders choose our products first

Contact us.

Lisa Oldershaw General Manager – Foodstuffs Own Brands E: lisa.oldershaw@foodstuffs.co.nz

Delwyn Oliver Head of Product – Foodstuffs Own Brands M: +64 (0) 27 319 0623 E: delwyn.oliver@foodstuffs.co.nz