*Homemade ricotta and other fresh chesses *Specialty Italian desserts **too many more to list..... (And we want you to have a FEW surprises!!!) ***** Everything in Dorina's Kitchen will be made from scratch... NO pre-made anything! Atmosphere This is a cute little place that will be reminiscent of a little restaurant cafe in Italy. It will have a rustic comfortable home-like feel. Like you are actually IN Dorina's Kitchen!
Marketing Strategy We plan to market ourselves through local Press Releases, Word of Mouth, Social Media such as Facebook, Twitter and Instagram which are actually already up and running preparing the locals and making their mouths water in anticipation! We are also hoping to do some work with the schools and local sports teams and create a loyal fan base in that arena. As our family has 6 kids that grew up in this area we know a few people! We will also be utilizing flyers and some occasional coupon books as they are very popular in our area. Financial Plan We anticipate our initial outlay of expenses to start this business at approximately $30,000.00. We have some of our own funds and some that has already been invested in us by a "believer"... And with Foodstart, we are hoping to finish up with as close to $10,000 or maybe a bit more to get us to our goal. Management Dorina Martirano will be managing and running the day to day operations of the business. She fortunately has the backing of her husband Pasquale and their 6 children... Enzo, Nico, Leo, Tino, Carlo and Angelina who are all prepared to roll up sleeves and help out where needed. Dorina grew up in the restaurant business and has continued serving 8 on a daily basis as well as occasionally catering, making cakes and teaching private cooking lessons! Now.... a place to call their own as a business they can all work on together! More Info Dorina was kitchen trained by her Sicilian Nonna, her mother, her Puglisi Nonna and many other aunts and cousins in the US and in Italy.