23-24 September, 2025, Ahoy Convention Centre, Rotterdam
Tastes of Better
Take your product development to new heights with these tailored, experiential, cross-category sessions. See, taste and explore the latest ingredient innovation designed to solve your product development challenges; access technical expertise and ensure your NPD meets consumer needs.
Making sure your innovation hits the mark
Innovation is a team affair
I thoroughly enjoyed Tastes of Better. It was great to step away from the day-to-day and think about the bigger picture, trends impacting our category, emerging opportunities and interact with some great food ingredient businesses.
Head of Food Service, Bells of Lazonby
This was my first experience of Tastes of Better, and I loved it! I was really impressed by the quality of the sessions, loved hearing trends and insights from different actors in the industry, and enjoyed very much the info (the food and drinks!) provided during the tasting session.
NPD Manager, Britvic
Lead partners include:
I loved the event. Of particular note was the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!
Healthy & Sustainable Diets Manager, Tesco
Session Partner:
Ingredient innovation
Market trends
Sustainability for NPD
Two main
Share your point of view over 100 international
Sustainable alternative proteins
Insights and trends topic highlights
Ultra-processed foods
Speaker line-up includes:
Ana Piekarz, Director Global Nutrition, The Kraft Heinz Company
Paula O’Neill, Director of Culinary, Aramark UK & Global Offshore
Gut-microbiome
Cees-Jan Adema, Director General, Federation of the Dutch Food Industry
Zbigniew Lewicki, Global R&D Head, The Magnum Ice Cream Company
Tech innovations
The fibre gap
Dmitri Peters, Managing Director & Co-founder, JetDrinks
Really insightful talks and a lovely group of attendees whom I got to know throughout the day. The sessions were great and I loved seeing different topics being discussed by companies from a variety of areas within the industry.
NPD Manager, Symprove
Marjolein Brasz, CEO, Foodvalley
main stages
view with an all-star cast of international speakers.
Personalised nutrition
Session Partner:
Immune-supportive nutrition
Gut health
The Future of Positive Nutrition topic highlights
Healthy
Cognitive health
Speaker line-up includes:
Bo Dohmen, Senior Manager, Nutrition & Health, FoodDrinkEurope
Jon Burton, Business Unit DirectorMarine Protein, Thai Union
Dr Anna Colabianchi, Science Communication Manager, Yakult Europe
Professor Johan Garssen, Chief Scientific Advisor, Danone Global Research & Innovation Center
Women’s health
Science-based solutions
Dr Robert Dixon, Science & Technology Manager –Gut Microbiome, Unilever
Dr Sophie Putnam, Head of Science, Holland & Barrett
Just a short note to say how much I enjoyed the Future of Positive Nutrition stage. I thought it was incredibly well organised, with some very interesting expert speakers and panellists.
Founder, WellWellWell Nutrition
New Product Development
Discover trending sustainable, nutritious ingredient innovation
NPD Discovery Roundtables
Delve into trending topics including
Collagen as a hero ingredient for GLP-1
Front of pack labeling across Europe
Connecting AI, nutrition and taste
Take a seat to connect and collaborate with experts
Ingredients to unlock fibre potenitial
Sustainable and hybrid NPD solutions
We found the sessions very insightful, learnt about some new techniques that are close to our hearts as innovators – I found it inspiring and it was helpful as a networking opportunity also.
Senior Brand Manager, Unilever
Reclaiming the flavour of smoke
NPD Discovery roundtable partners include:
Discovery
with our NPD Discovery Roundtables and focused Zone.
NPD Discovery Zone
A wealth of innovations to be explored across
Sensory research & product optmisation
Net zero, nature positive ingredients
Sustainable, nutritious innovative ingredients & technologies
NPD Discovery Zone innovators include:
Sourcing solutions for sustainable NPD
Food Matters Live is a great event to keep on track with the latest and future of the food industry. Friendly and relaxing format for quality networking.
Head of Ingredients, pladis
Join over 750 VIP industry professionals working across brands, manufacturers, retailers, QSRs, foodservice and nutrition.
Companies already registered include:
Albert Heijn | The Kraft Heinz Company | Danone Nutricia Oatly | Yakult | Aramark UK | Nomad Foods | Aviko
Groupe Bonduelle | United Food and Beverage Group
Optimum Nutrition | Holland and Barrett | Carl Kühne Group
BaxterStorey | Jet Drinks | Jan Zandbergen Group | Daelmans Banket | Klaas Puul | Lutosa | Vondelmolen | pladis
Winclove | Barriatrix Europe | Corman | Terrasana | FSC Group | Crushi | BitesWeLove BV | COROOS | Sofine Foods
BV | Foodvalley | SILL ENTREPRISES | Ravensburgen Food GreenVie Foods | Helwa Wafelbakkerij | Menken Orlando
Signature Foods | Nordex Foods | Evexia Foods | Diviande
Peppadew | Berlourthe | Caffe Inc. | le Duc Fine Food
SternLife | BHS Nutrition | FarmX GmbH | Cosun Protein
What a fantastic day - I have to say, this was one of the best food events of this type I have attended. The balance was right between technical information, food sampling, interesting debates and networking.
Head of Food Innovation, Costa Coffee
VIP and VIP team applications are now open. Be part of this invite-only event that celebrates new ingredients, new insights, and new ideas that accelerate your product development.