Foodlab summer programming guide

SUMMER PROGRAMMING GUIDE JULY - SEPTEMBER 2015 FoodLab Detroit is a non-profit charitable organization

Cover and inside image taken at FoodLab member business Sister Pie Photography credit: Franise Hearn

FoodLab Detroit’s Programming Fact Sheet

WHAT IS FOODLAB DETROIT? At FoodLab Detroit, we are empowering a community of good food businesses committed to growing a just, green, healthy and thriving “good food’ economy in the Detroit region by organizing regular learning experiences.

We plan and organize workshops, training seminars, and field trips to help develop the skills and capacity for running a triple-bottom line food business. Classes and workshops focus on relevant business skills and content of the 21st century, including organic waste management, food and finance, co-packing, local sourcing and social media marketing.

HOW IT WORKS

We’ve built up a core of programs that we define according to the 3 Cs: CULTIVATE, CONNECT and CATALYZE. Our programming gives FoodLab members the opportunity to improve their business. We offer classes and workshops that are lead by our robust network of experts in food business, general business, and entrepreneurship. Our business learning experiences provide our members with real-world advice, valuable introductions, and targeted referrals.

CULTIVATE

We help individual food businesses start-up, grow, and experiment with ways to contribute to the greater good by incorporating triple-bottomline values into long-term vision and day-to-day operations.

CONNECT

We help members build relationships with each other and with allies they’ll need along the way.

CATALYZE

We work with our members, our allies and our partners on big picture projects in service of our vision to make good food a reality for all Detroiters.

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FOODLAB 101 ORIENTATION AUGUST 27 Familiarize yourself with the many membership benefits, tools and resources that FoodLab offers. Meet the FoodLab staff, introduce your business, and get connected.

ENTREPRENEUR ROUND TABLE: Mastering the pop-up dinner AUGUST 4 The perfect pop-up takes a little inspiration and a lot of planning.

Come learn the tools needed to host a successful pop-up dinner.

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Page 9 GROWING RELATIONSHIPS: KNOWING YOUR FARMER DATE TBD Begin meeting with Detroit Urban growers to discuss what your needs will be for the next season. This will be a collaborative process.

FOOD FOR THOUGHT AUGUST 10, SEPTEMBER 14 Every second Monday of the month, we host a community talk that is open to the public at rotating locations around Detroit.

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Page 7 FOODLAB DETROIT 2015 ANNUAL PICNIC AUGUST 16 This will be a time to get to know other folks in our community, reconnect with familiar faces, and, of course, eat!

PRICING YOUR PRODUCT DATE TBD Many business owners have an ongoing struggle with setting their pricing strategies.

Navigate the pricing maze and set your company on the road to accurate pricing.

FoodLab’s workshops are held in partnership with: the WorkPlace Image taken at FoodLab member business Go Smoothie!

Image: “At The FoodLab Table” Pop-up Dinner, April 2015

CULTIVATE

ENTREPRENUER ROUND TABLE: “Mastering The Pop-up Dinner” DATE: AUGUST 4

From FoodLab’s collaborative dinner series at POP to underground supper clubs to venues like Revolver & Yeman St. and kitchen take-overs, we’re seeing these one-of-a-kind dining experiences popping up all over Detroit! Chefs are using popups to build their brand and highlight their creativity without necessarily being tied to a brick and mortar restaurant.

VENUE: Ss. Peter & Paul Orthodox Church 3700 Gilbert St. Detroit, MI. 48210 FoodLab presents

TIME: Lunch & Registration at 12:30pm Workshop at 1:00 – 4:00pm PRICE: FREE

The Pop-Up Playbook FoodLab will gather some of our top pop-up chefs to provide tips to pulling off an unforgettable dining experience In partnership with

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Every second Monday of the month, we host a community talk that is open to the public at rotating locations around Detroit. We hope to spread the love to different locations, activating spaces with the buzz of sharing and learning, and introducing people to new places and faces engaged in similar work.

Conversation topics have included the coexistence of small businesses with big corporations; local sourcing; time management and prioritization; balancing passion with realism; mentorship; and, other topics relevant to the evolving food business landscape.

** JULY 13th Food For Thought was held at Sister Pie

CONNECT FOOD FOR THOUGHT DATE(s): JULY 13, AUGUST 10, SEPTEMBER 14 VENUE**: ROTATING. VENUE ANNOUNCED A WEEK PRIOR TO THE DATE OF THE MEETING TIME: 6:00PM – 8:00PM PRICE: FREE Contact Colin Packard for more information at colin@foodlabdetroit.com

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CONNECT FoodLab is hosting our 3rd Annual Picnic, and we’re inviting all of our members, friends, allies, and supporters to join us.

FOODLAB DETROIT 2015 ANNUAL PICNIC DATE: AUGUST 16

Join us on Sunday, August 16th, to celebrate another year of FoodLab community, fun, and food!

VENUE: BELLE ISLE, SHELTER 17

This will be a time to get to know other folks in our community, reconnect with familiar faces, and, of course, eat! This is a great opportunity to invite new folks to the community to get a little "taste" of what we do.

TO BRING: A dish to pass, your favorite drink, chair or picnic blanket, games you want to play

Please see FoodLab’s Facebook page to RSVP

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TIME: 1:00PM – 4:00PM

Please bring a dish that will feed 10-12 people. (Appetizer, Salad or Veggie Side Dish, Main Dish, Dessert, Other) Contact Angela Dagle for more information at angela@foodlabdetroit.com

FOODLAB 101 ORIENTATION It All Happens When The Members Meet At FoodLab we believe culture matters, that's why we've worked really hard to create one that’s positive and fulfilling. We know that positive impact has a lot to do with relationships and we understand that the power of change grows as we connect and welcome others into our vibrant community.

If our seed statement is the "what" and "why" of who we are, then the FoodLab orientation helps new members understand "how" FoodLab functions. In the new member orientation we will explain what it means to be a FoodLab member and we will give each new member the history and vision of the organization.

FoodLab’s new member orientation is also designed to familiarize our members with the many membership benefits, tools and resources that FoodLab offers.

More importantly this is an opportunity to meet the FoodLab staff , introduce your business, and get connected!

Image: BerSaiga Jam’n Sisters, Members Since March 2015

CONNECT

DATE: AUGUST 27 VENUE: The Grand River WorkPlace I 19120 Grand River Ave. I Detroit, MI. 48233 TIME: 5:30PM – 8:30PM PRICE: FREE

Contact Angela Dagle for more information at angela@foodlabdetroit.com FOODLAB SUMMER 2015

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CULTIVATE

GROWING RELATIONSHIPS: Getting to know your Farmer

DATE: SEPTEMBER DATE TBC VENUE: The Grand River WorkPlace I 19120 Grand River Ave. I Detroit, MI. 48233 TIME: TBC

PRICE: $10.00 FoodLab members; $25.00 Non-FoodLab members Contact Devita Davison for more information at devita@foodlabdetroit.com

There's a certain pride in knowing that our food comes from a place we love Detroit. And when you consider all that Detroit has to offer, with its more than 1,000 urban farms and gardens, you don't have to go too far to find great tasting produce.

Last year FoodLab piloted the Detroit Grown & Made campaign in partnership with Keep Growing Detroit and we facilitated the development of several limited edition value-added products prepared by FoodLab members sourced straight from Keep Growing Detroit's network of urban growers!

To know your farmer is as priceless as knowing where your food comes from. Knowing who grows your food locally can be more valuable than any "certification" or "stamp of approval"!

At this workshop food producers will meet with the growers to discuss successes, failures and begin discussing goals together for the next growing season.

Image: Josh McClary introducing McClary Bros. Detroit Thai Basil & Strawberry and Detroit Fig Leaf drinking vinegars at Plum Street Farm

In partnership with

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Managing Your Finances: Know Your Prices When seeking any type of capital for your business, lenders and investors need to have confidence not only in your product but in you and your business. If you do not have accurate financial data, it is difficult for youSeries and/or potential lenders to quickly 2015-2016 Workshop see the health of your company. When you know your numbers, you gain a better understanding of why obtaining capital is crucial to the success of your business.

Managing Your Business’ Finances

At FoodLab, we understand that nowhere is financial literacy more important than in the small business community and with the support of PNC we’re committed to giving small Thebusiness objective of this vital workshop is to provide you with the tools necessary to owners the tools they need to successfully navigate their entrepreneurial journey.

understand your Income Statement, Balance Sheet, and Statement of Cash Flow; essential skills if you are going to operate a successful food business. You will learn how to recognize your company's strengths and weaknesses as reflected in your Upcoming September workshop company's financial statement ratios. This workshop is an overview of financial Pricing your product statements and their uses to the owner. Learn how to gauge the health of your through thesurprise use of that these invaluable financial tools.

Itbusiness should come as no many business owners have an ongoing struggle with setting their pricing strategies. Some use inappropriate approaches, for example, attempting to always be the lowest-priced player in the market, while others fail to change their approach to capitalize on market changes.

There are some simple, yet definitive approaches you can take to accurately price your product or service. By exercising creative judgment and a keen awareness of consumer motivations, you can greatly increase your chances of owning the market.

At this workshop we will guide you through the pricing maze and set your company on the road to accurate pricing.

In partnership with

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4444 Second Ave. Detroit, MI. 48201

Joining Foodlab Becoming a FoodLab member gives you access to opportunities to grow your good food business, connect with like-minded entrepreneurs, and participate in a powerful, vibrant good food movement in Detroit. To become a member, entrepreneurs must meet member requirements and make four basic commitments.

If you feel like FoodLab membership is for you, come visit ​us during Office Hours at the Green Garage (4444 Second Ave) on Fridays from 8-10 am​ and fill out an application or you can touch basis with Angela Dagle, our Membership Director.

CONNECT WITH US ON SOCIAL MEDIA www.foodlabdetroit.com facebook: foodlabdetroit twitter: @foodlabdetroit Instagram: foodlabdetroit